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	<title>Chad Schneider &#8211; Trust me&#8230; I&#039;m an engineer</title>
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		<title>Chad Schneider &#8211; Trust me&#8230; I&#039;m an engineer</title>
		<link>https://chadschneider.wordpress.com</link>
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		<title>This blog is moving</title>
		<link>https://chadschneider.wordpress.com/2009/03/30/this-blog-is-moving/</link>
					<comments>https://chadschneider.wordpress.com/2009/03/30/this-blog-is-moving/#respond</comments>
		
		<dc:creator><![CDATA[Chad Schneider]]></dc:creator>
		<pubDate>Mon, 30 Mar 2009 18:05:23 +0000</pubDate>
				<category><![CDATA[Product Development]]></category>
		<guid isPermaLink="false">http://chadschneider.wordpress.com/?p=476</guid>

					<description><![CDATA[To provide a wider perspective on the topics of engineering and product development, I've started a blog for my company, Key Tech. In addition to my own opinion, you'll see posts from my colleagues, who range from 25-year PD veterans to recent graduates. Unfortunately, I don't think I could do justice to either blog by continuing to write about the same topic in two places. So, while I'll continue to keep this blog posted as it is and may revisit it in the future, I'm likely not contributing to it further in the short-term. Instead, I'll be publishing my content through Key Tech.]]></description>
										<content:encoded><![CDATA[<p>To provide a wider perspective on the topics of engineering and product development, I&#8217;ve started a blog for my company, Root3 Labs. In addition to my own opinion, you&#8217;ll see posts from my colleagues, who range from NPD veterans to recent graduates. Unfortunately, I don&#8217;t think I could do justice to either blog by continuing to write about the same topic in two places. So, while I&#8217;ll continue to keep this blog posted as it is and may revisit it in the future, it&#8217;s not likely I&#8217;ll be contributing to it further in the short-term. Instead, I&#8217;ll be publishing my content through Root3 Labs.</p>
<p>You can visit the blog at <a href="https://www.root3labs.com/blog/">www.root3labs.com/blog</a></p>
<p>I hope you&#8217;ll join me. I look forward to sustaining the conversation.</p>
<p>&#8212; Chad</p>
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			<media:title type="html">Chad</media:title>
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		<title>The Triangle of Requirements</title>
		<link>https://chadschneider.wordpress.com/2009/03/18/the-triangle-of-requirements/</link>
					<comments>https://chadschneider.wordpress.com/2009/03/18/the-triangle-of-requirements/#comments</comments>
		
		<dc:creator><![CDATA[Chad Schneider]]></dc:creator>
		<pubDate>Wed, 18 Mar 2009 19:02:47 +0000</pubDate>
				<category><![CDATA[Product Development]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[resources]]></category>
		<guid isPermaLink="false">http://chadschneider.wordpress.com/?p=459</guid>

					<description><![CDATA[You can balance your project requirements to make something good, fast, and cheap with proper planning and project tracking. Delve into the details, but don't forget to look up, too.  ]]></description>
										<content:encoded><![CDATA[<div data-shortcode="caption" id="attachment_460" style="width: 310px" class="wp-caption alignleft"><a href="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/triangle-of-reqs.png"><img aria-describedby="caption-attachment-460" data-attachment-id="460" data-permalink="https://chadschneider.wordpress.com/2009/03/18/the-triangle-of-requirements/triangle-of-reqs/" data-orig-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/triangle-of-reqs.png" data-orig-size="600,521" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}" data-image-title="Triangle of Requirements" data-image-description="" data-image-caption="&lt;p&gt;The Triangle of Requirements&lt;/p&gt;
" data-medium-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/triangle-of-reqs.png?w=300" data-large-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/triangle-of-reqs.png?w=450" class="size-medium wp-image-460" title="Triangle of Requirements" src="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/triangle-of-reqs.png?w=300&#038;h=260" alt="The Triangle of Requirements"   srcset="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/triangle-of-reqs.png?w=300 300w, https://chadschneider.wordpress.com/wp-content/uploads/2009/03/triangle-of-reqs.png?w=210 210w, https://chadschneider.wordpress.com/wp-content/uploads/2009/03/triangle-of-reqs.png?w=420 420w, https://chadschneider.wordpress.com/wp-content/uploads/2009/03/triangle-of-reqs.png?w=150 150w" sizes="(max-width: 210px) 100vw, 210px" /></a><p id="caption-attachment-460" class="wp-caption-text">The Triangle of Requirements - A single star represents your project. You can move a star around the gradients to balance your needs, sacrificing one for the other two. </p></div>
<p>&#8220;You can get something good, cheap, or fast. Pick two.&#8221;</p>
<p>I&#8217;ve heard it many times, but what is it about? I&#8217;ve found that it comes down to planning. I come across this &#8220;principal&#8221; whenever I&#8217;m trying to rush a prototype or speed along a vendor. If I want a fast job done right, I&#8217;m either going to have to pay up to get extra resources on the job, or I&#8217;m going to have to wait for the assigned resources to do their due diligence for me. I don&#8217;t want a machinist to rush through my drawing only to miss a critical dimension or misunderstand a callout. My rushed order then becomes a significant delay.</p>
<p>So what can you do to balance this best? By planning ahead, keeping a constant eye on the critical path items that control the minimum schedule, we can improve our schedule, reduce our costs, and create the best quality. We can have the optimum resources available when we need them most &#8211; we can line up inexpensive resources to perform menial tasks and skilled, costly resources do only what they are best at. We can order long lead-time items well ahead so there&#8217;s no need to pay extra to rush the order. We can identify any high-risk unknowns and attack those first so later tasks are more predictable, more likely to stay on schedule.</p>
<p>I&#8217;ve also seen this quote, on the desk of an overworked secretary, &#8220;Your lack of planning does not justify my emergency.&#8221; It&#8217;s easy to get caught up in the firedrill of the day or the long list of design tweaks that need to be in the next prototype. However, it&#8217;s a good idea to lift your head and take a look at the project from the high-level perspective to help prevent rounding a bend only to find another emergency.</p>
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			<media:title type="html">Chad</media:title>
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		<media:content url="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/triangle-of-reqs.png?w=300" medium="image">
			<media:title type="html">Triangle of Requirements</media:title>
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		<title>MicroManufacturing Conference</title>
		<link>https://chadschneider.wordpress.com/2009/03/16/micromanufacturing-conference/</link>
					<comments>https://chadschneider.wordpress.com/2009/03/16/micromanufacturing-conference/#comments</comments>
		
		<dc:creator><![CDATA[Chad Schneider]]></dc:creator>
		<pubDate>Mon, 16 Mar 2009 11:02:24 +0000</pubDate>
				<category><![CDATA[Engineering Design]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[micro]]></category>
		<guid isPermaLink="false">http://chadschneider.wordpress.com/?p=466</guid>

					<description><![CDATA[Recent work in microfluidics has focused on new rapid prototyping and manufacturing techniques on the micro-scale. In just two weeks, I'm headed to Minneapolis to attend the 2009 MicroManufacturing Conference to learn more about the current state of technology. Will I see you there?]]></description>
										<content:encoded><![CDATA[<p>Standard machining and injection molding techniques are not adequate for manufacturing parts so small that they are barely visible to the naked eye. An entire industry has formed around the requirements to create very small, very precise parts.</p>
<p>Recent work in microfluidics has focused on new rapid prototyping and manufacturing techniques on the micro-scale. While plenty of techniques exist for fabricating small-channels within multi-layered glass, such as etching or even laser drilling, the material and process costs are high, so I&#8217;ve been on the lookout for plastic and alternative materials more suitable for high-quantity production.</p>
<p>In just two weeks, I&#8217;m headed to Minneapolis to attend the 2009 MicroManufacturing Conference sponsored by the <a href="http://www.sme.org" target="_blank">Society of Manufacturing Engineers</a>. Although I&#8217;m not a manufacturing engineer, I have found that it&#8217;s extremely difficult and expensive to design good parts without a detailed understanding of the manufacturing methods. By attending, I&#8217;m hoping to talk to vendors and learn more about the state of current technology than I can learn with online searches. If you&#8217;re going to be at the conference, or just in Minneapolis, feel free to stop me and say hi or even <a href="https://chadschneider.wordpress.com/contact/" target="_self">touch base</a> ahead of time to arrange a meeting. I&#8217;m looking forward to an interesting few days.</p>
]]></content:encoded>
					
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			<media:title type="html">Chad</media:title>
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		<title>A Simple Product With All the Features</title>
		<link>https://chadschneider.wordpress.com/2009/03/11/simple-product-all-features/</link>
					<comments>https://chadschneider.wordpress.com/2009/03/11/simple-product-all-features/#respond</comments>
		
		<dc:creator><![CDATA[Chad Schneider]]></dc:creator>
		<pubDate>Wed, 11 Mar 2009 14:52:19 +0000</pubDate>
				<category><![CDATA[Engineering Design]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[device]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[users]]></category>
		<guid isPermaLink="false">http://chadschneider.wordpress.com/?p=446</guid>

					<description><![CDATA[Some products have dual personalities - they can be simple and easy to learn in one mode and have advanced features for your most enthusiastic tinkerer in another. I've found my digital Canon Powershot to be just such a product. ]]></description>
										<content:encoded><![CDATA[<p>I&#8217;ve been writing about keeping products simple. It makes your product easier to use for the majority of users. However, what about the users that don&#8217;t want simple? How do you keep them excited about your product?</p>
<p>I want to talk about cameras for a moment, as I&#8217;ve found them to be a good example of products that might have a good balance of everything. There&#8217;s no question that digital SLR&#8217;s (single lens reflex) cameras take better pictures than their point-and-shoot counterparts. They have larger, better quality CCD&#8217;s and better lenses. For the advanced users, it&#8217;s also easier to quickly adjust such features as shutter speeds and F-stops. Point-and-shoots are meant for convenience; they fit neatly in your pocket so you always have it handy. </p>
<p>However, if you delve into the manual settings for a point-and-shoot (I have had good experiences with a few of the products in the Canon Powershot lineup) you might find ways to tweak your photos for better results and get more functionality from your camera. I like to play with the depth of field, using focus to highlight my target instead of location within the frame or lighting. I&#8217;ve also been experimenting with white-balance. I&#8217;ve found those two features alone have dramatically improved my ability to capture the moment. My Canon SD750 even has the ability to setup hotkeys, so I can get into the white-balance menu with one key-press instead of navigating the function-tree. </p>
<p>Even though I&#8217;ve been stressing the importance of keeping products simple, they should only be as simple as they need to be. In the case of my camera, sometimes I want to just grab a quick picture of my kids doing something goofy, and I don&#8217;t want to worry about setting up a shot. Other times, I&#8217;d really like to get an image with more character, and I&#8217;m glad I have a camera that has a multitude of manual features. </p>
<p>What products are you using that work well for both the novice user and the advanced hobbiest?</p>
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<div data-shortcode="caption" id="attachment_451" style="width: 310px" class="wp-caption alignleft"><a href="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2106.jpg"><img aria-describedby="caption-attachment-451" data-attachment-id="451" data-permalink="https://chadschneider.wordpress.com/2009/03/11/simple-product-all-features/img_2106/" data-orig-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2106.jpg" data-orig-size="800,600" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;4&quot;,&quot;credit&quot;:&quot;Picasa 3.0&quot;,&quot;camera&quot;:&quot;Canon PowerShot SD750&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1235824573&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;12.12&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.016666666666667&quot;,&quot;title&quot;:&quot;&quot;}" data-image-title="img_2106" data-image-description="" data-image-caption="" data-medium-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2106.jpg?w=300" data-large-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2106.jpg?w=450" class="size-medium wp-image-451  " title="img_2106" src="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2106.jpg?w=300&#038;h=225" alt="An appetizer: Figs topped with chevre and wrapped in prosciutto. Photo taken on the Automatic settings. "   srcset="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2106.jpg?w=300 300w, https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2106.jpg?w=189 189w, https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2106.jpg?w=378 378w, https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2106.jpg?w=150 150w" sizes="(max-width: 189px) 100vw, 189px" /></a><p id="caption-attachment-451" class="wp-caption-text">An appetizer: Figs topped with chevre and wrapped in prosciutto. Photo taken with the Automatic settings - auto focus, flash, 77mm focal length (35mm equiv.), f-stop (f/4.0) and exposure (1/60). </p></div></p>
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<p><div data-shortcode="caption" id="attachment_449" style="width: 310px" class="wp-caption alignleft"><a href="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2108.jpg"><img aria-describedby="caption-attachment-449" data-attachment-id="449" data-permalink="https://chadschneider.wordpress.com/2009/03/11/simple-product-all-features/img_2108/" data-orig-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2108.jpg" data-orig-size="800,600" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;Picasa 3.0&quot;,&quot;camera&quot;:&quot;Canon PowerShot SD750&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1235824626&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.8&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.025&quot;,&quot;title&quot;:&quot;&quot;}" data-image-title="img_2108" data-image-description="" data-image-caption="&lt;p&gt;The same appetizer taken with Manual settings. No flash, ISO 80, Macro focal adjustment.&lt;/p&gt;
" data-medium-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2108.jpg?w=300" data-large-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2108.jpg?w=450" class="size-medium wp-image-449  " title="img_2108" src="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2108.jpg?w=300&#038;h=225" alt="The same appetizer taken with Manual settings. No flash, ISO 80, Macro focal adjustment."   srcset="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2108.jpg?w=300 300w, https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2108.jpg?w=189 189w, https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2108.jpg?w=378 378w, https://chadschneider.wordpress.com/wp-content/uploads/2009/03/img_2108.jpg?w=150 150w" sizes="(max-width: 189px) 100vw, 189px" /></a><p id="caption-attachment-449" class="wp-caption-text">The same appetizer taken with Manual settings. No flash, f/2.8, exposure (1/40), 37mm focal length (35mm equiv.).</p></div></td>
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			<media:title type="html">Chad</media:title>
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		<title>Unknown Stakeholders</title>
		<link>https://chadschneider.wordpress.com/2009/03/05/unknown-stakeholders/</link>
					<comments>https://chadschneider.wordpress.com/2009/03/05/unknown-stakeholders/#comments</comments>
		
		<dc:creator><![CDATA[Chad Schneider]]></dc:creator>
		<pubDate>Fri, 06 Mar 2009 01:32:25 +0000</pubDate>
				<category><![CDATA[Engineering Design]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[home theater]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[users]]></category>
		<guid isPermaLink="false">http://chadschneider.wordpress.com/?p=440</guid>

					<description><![CDATA[It may not have the romance of flowers or diamonds, but a good universal remote control can do good things for a gadget-lover's marriage. It can keep the overlooked stakeholder happy while your real "customers" enjoy the ton of features, high-end performance, and customization that you've put into your product.]]></description>
										<content:encoded><![CDATA[<p><img data-attachment-id="441" data-permalink="https://chadschneider.wordpress.com/2009/03/05/unknown-stakeholders/remotes/" data-orig-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/remotes.jpg" data-orig-size="320,196" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon PowerShot SD750&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1236109188&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.8&quot;,&quot;iso&quot;:&quot;80&quot;,&quot;shutter_speed&quot;:&quot;0.8&quot;,&quot;title&quot;:&quot;&quot;}" data-image-title="Remotes" data-image-description="" data-image-caption="" data-medium-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/remotes.jpg?w=300" data-large-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/remotes.jpg?w=320" loading="lazy" class="alignleft size-full wp-image-441" title="Remotes" src="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/remotes.jpg?w=450" alt="Remotes"   srcset="https://chadschneider.wordpress.com/wp-content/uploads/2009/03/remotes.jpg?w=256&amp;h=157 256w, https://chadschneider.wordpress.com/wp-content/uploads/2009/03/remotes.jpg?w=150&amp;h=92 150w, https://chadschneider.wordpress.com/wp-content/uploads/2009/03/remotes.jpg?w=300&amp;h=184 300w, https://chadschneider.wordpress.com/wp-content/uploads/2009/03/remotes.jpg 320w" sizes="(max-width: 256px) 100vw, 256px" />Are you overlooking someone in your user research?</p>
<p>It may not have the romance of flowers or diamonds, but a good universal remote control can do good things for a gadget-lover&#8217;s marriage. Before we got a high quality universal remote, there were remotes all over and a page of instructions for guests. My wife grew to understand it, but she hated that I&#8217;d complicated such a simple task as watching a movie. More often than not, she&#8217;d just turn the TV on by hand and listen to it through the native speakers. Now, she just hits the DVD button on the remote and everything turns on (well, most of the time!) so she can watch a show in 5.1 Dolby Digital surround even if she doesn&#8217;t care much about it.</p>
<p>So, if you were writing the product specification for a universal remote control, would you have thought to include your user&#8217;s significant others, house guests, and friends? You would surely have included the owners of home theater systems as a significant stakeholder in the design. They want equipment with a ton of features, high performance, and customization. Unfortunately, those requirements might not be as well accepted by the rest of the household if the system is difficult to use. Could you have unknown stakeholders that are preventing a purchase? Should they even be your primary target for the user interface?</p>
<p>Are there stakeholders that have been ignored during the design of your product? Are they holding back the success of your product? How do you find them?</p>
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		<title>Creating simple, intuitive products</title>
		<link>https://chadschneider.wordpress.com/2009/03/02/creating-simple-intuitive-products/</link>
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		<dc:creator><![CDATA[Chad Schneider]]></dc:creator>
		<pubDate>Mon, 02 Mar 2009 11:22:17 +0000</pubDate>
				<category><![CDATA[Engineering Design]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Communication]]></category>
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		<guid isPermaLink="false">http://chadschneider.wordpress.com/?p=430</guid>

					<description><![CDATA[What does it mean to create a simple, intuitive product? Certainly, there are technical challenges to making something simple. But, shouldn't it be easy to create something that's intuitive? I think it can be, but it involves a bit of work by the designers.]]></description>
										<content:encoded><![CDATA[<p><img data-attachment-id="436" data-permalink="https://chadschneider.wordpress.com/2009/03/02/creating-simple-intuitive-products/frustrated/" data-orig-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/frustrated.jpg" data-orig-size="300,225" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}" data-image-title="frustrated" data-image-description="" data-image-caption="" data-medium-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/frustrated.jpg?w=300" data-large-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/frustrated.jpg?w=300" loading="lazy" class="alignleft size-full wp-image-436" title="frustrated" src="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/frustrated.jpg?w=450" alt="frustrated"   srcset="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/frustrated.jpg?w=210&amp;h=158 210w, https://chadschneider.wordpress.com/wp-content/uploads/2009/02/frustrated.jpg?w=150&amp;h=113 150w, https://chadschneider.wordpress.com/wp-content/uploads/2009/02/frustrated.jpg 300w" sizes="(max-width: 210px) 100vw, 210px" /></p>
<p>My kids&#8217; grandparents all live out-of-town, so they wanted to set up webcams instead of just using the phone. So, I setup <a href="http://mail.google.com/support/bin/answer.py?answer=100173&amp;hl=en" target="_blank">GTalk video on my PC</a> right in Gmail.  Then I sent my mother-in-law instructions to setup <a href="http://www.google.com/support/talk/bin/answer.py?answer=24076" target="_blank">iChat on her Mac to work with GTalk.</a> Of course, it doesn&#8217;t work. She&#8217;s not computer savvy enough to troubleshoot the problem and I don&#8217;t know enough about Macs to know what to tell her. After an hour of searching forums and trying to talk her through it, we gave up for another day. But once my mother-in-law shut down iChat, we were immediately able to use video through Gmail. What? Is this a missing step in the instructions? I don&#8217;t think we were alone in our frustration since the forum was full of posts about having trouble getting them to talk to each other. </p>
<p>Was the process intuitive? To some engineers at Google and Apple, it must have been. I&#8217;m sure they configured the software and were mooning each other over video in no time. Ideally, they would have also consulted my mother-in-law, or at least other users with her level of experience and understanding, to see if she had any trouble understanding the instructions.</p>
<p>What does it mean to create a simple, intuitive product? Certainly, there are technical challenges to making something simple. But, shouldn&#8217;t it be easy to create something that&#8217;s intuitive? I think it can be, but it involves a bit of work by the designers.</p>
<p>One challenge is that &#8220;intuitive&#8221; is a subjective term. Product users don&#8217;t all use the same vocabularly or may not understand the subtle intricacies between two options, and they may not have the need, desire, or patience to learn. It doesn&#8217;t help them complete their task, which is all they&#8217;re trying to do. Therefore, what I may think is clear and obvious in a user interface is anything but. The good news is that understanding your user is not a mystic art. You could just ask them.</p>
<p>If it&#8217;s possible to consult with your end-users, get their feedback early and often. Talk to tech wizards, grandmas, and anyone else that might use your product. Can you use the misunderstandings of a few early users to overcome the confusion, apprehension, and fear that will keep your most un-savvy users from loving your product?</p>
<p><em>Photo credit: <a href="http://www.sxc.hu/profile/deboer" target="_blank">John De Boer</a></em></p>
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		<title>You don&#8217;t need to buy a Hybrid car for better mileage</title>
		<link>https://chadschneider.wordpress.com/2009/02/26/you-dont-need-to-buy-a-hybrid-car-for-better-mileage/</link>
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		<dc:creator><![CDATA[Chad Schneider]]></dc:creator>
		<pubDate>Thu, 26 Feb 2009 12:42:49 +0000</pubDate>
				<category><![CDATA[Conservation]]></category>
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		<category><![CDATA[commute]]></category>
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		<guid isPermaLink="false">http://chadschneider.wordpress.com/?p=421</guid>

					<description><![CDATA[I've been driving a Toyota Prius for over a year now.  Gas prices have been jumping up and down, but I've definitely been pleased with the car overall. However, if you're not already in the market for a new car, maybe you can get  better mileage with the car you have. ]]></description>
										<content:encoded><![CDATA[<p><a href="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/pumpinggas.jpg"><img data-attachment-id="424" data-permalink="https://chadschneider.wordpress.com/2009/02/26/you-dont-need-to-buy-a-hybrid-car-for-better-mileage/pumpinggas/" data-orig-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/pumpinggas.jpg" data-orig-size="500,375" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}" data-image-title="pumpinggas" data-image-description="" data-image-caption="" data-medium-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/pumpinggas.jpg?w=300" data-large-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/pumpinggas.jpg?w=450" loading="lazy" class="alignleft size-medium wp-image-424" title="pumpinggas" src="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/pumpinggas.jpg?w=300&#038;h=226" alt="pumpinggas"   srcset="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/pumpinggas.jpg?w=300 300w, https://chadschneider.wordpress.com/wp-content/uploads/2009/02/pumpinggas.jpg?w=210 210w, https://chadschneider.wordpress.com/wp-content/uploads/2009/02/pumpinggas.jpg?w=420 420w, https://chadschneider.wordpress.com/wp-content/uploads/2009/02/pumpinggas.jpg?w=150 150w" sizes="(max-width: 210px) 100vw, 210px" /></a> I&#8217;ve been driving a Toyota Prius for over a year now.  Gas prices have been jumping up and down, but I&#8217;ve definitely been pleased with the car overall. However, if you&#8217;re not already in the market for a new car, maybe you can get better mileage with the car you have. </p>
<p>Yes, the Prius gets great mileage. I generally get between 44mpg and 54mpg depending on the time of year and the type of driving. However, when I first bought the car, it was closer to 38mpg to 42mpg. The improvement came because the car has an on-board smart-meter that provides immediate feedback about the relationship between your driving behavior and gas mileage. By the way, that&#8217;s an improvement of 10% &#8211; 20% just based on my driving habits. </p>
<p>So, what would happen if you could tame the jack-rabbit starts, go easy on the gas-pedal, and keep it under 70mph? Could you effectively knock $0.20 to $0.40 off each gallon of gas you buy this month? In combination with other common practices (properly inflated tires, a clean air filter, and a tune up), maybe.</p>
<p>Have other Prius drivers found the same to be true? Do other hybrid vehicles have similar smart-meters? What&#8217;s your take?</p>
<p><em>Photo credit: <a href="http://www.flickr.com/photos/87913776@N00/460375914/" target="_blank">Futureatlas.com</a></em></p>
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		<title>What makes a great teacher?</title>
		<link>https://chadschneider.wordpress.com/2009/02/22/what-makes-a-great-teacher/</link>
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		<dc:creator><![CDATA[Chad Schneider]]></dc:creator>
		<pubDate>Sun, 22 Feb 2009 22:10:19 +0000</pubDate>
				<category><![CDATA[Business]]></category>
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		<guid isPermaLink="false">http://chadschneider.wordpress.com/?p=364</guid>

					<description><![CDATA[You don't have to be in a classroom to have teachers. These are simply people you learn from, and they can be everywhere, if you're listening.]]></description>
										<content:encoded><![CDATA[<div data-shortcode="caption" id="attachment_366" style="width: 220px" class="wp-caption alignleft"><a href="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/binaryclues.jpg"><img aria-describedby="caption-attachment-366" data-attachment-id="366" data-permalink="https://chadschneider.wordpress.com/2009/02/22/what-makes-a-great-teacher/binaryclues/" data-orig-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/binaryclues.jpg" data-orig-size="300,225" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}" data-image-title="binaryclues" data-image-description="" data-image-caption="" data-medium-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/binaryclues.jpg?w=300" data-large-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/binaryclues.jpg?w=300" loading="lazy" class="size-full wp-image-366 " title="binaryclues" src="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/binaryclues.jpg?w=450" alt="binaryclues"   srcset="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/binaryclues.jpg?w=210&amp;h=158 210w, https://chadschneider.wordpress.com/wp-content/uploads/2009/02/binaryclues.jpg?w=150&amp;h=113 150w, https://chadschneider.wordpress.com/wp-content/uploads/2009/02/binaryclues.jpg 300w" sizes="(max-width: 210px) 100vw, 210px" /></a><p id="caption-attachment-366" class="wp-caption-text">Is there a message in there?</p></div>
<p>Who are your teachers? Whom do you learn from?</p>
<p>Whenever I talk to someone, or read an article, or finish a project, isn&#8217;t the goal that I come away having learned something? Isn&#8217;t that what makes Seth Godin&#8217;s stream of content so interesting?  He seems to find insight where others walk on by. Is that because he is a great teacher? He clearly has a lot to teach us. But, perhaps it&#8217;s that he is a great student. He&#8217;s more receptive to learning something new. Can we be as receptive?</p>
<p>My list of &#8220;teachers&#8221; is pretty long, but I&#8217;d guess none of them are aware of it. I don&#8217;t pay tuition, I don&#8217;t have tests, but if I don&#8217;t pay attention, I may get left behind. </p>
<p>Are you looking for a teacher, or perhaps you have experience to offer someone else? The American Society of Mechanical Engineers (ASME) has an <a href="http://www.asme.org/Jobs/Mentoring/" target="_blank">eMentoring </a>program that pairs young engineers with experienced ones. Do other societies have similar programs?</p>
<p>You don&#8217;t have to be in a classroom to have teachers. These are simply people you learn from, and they can be everywhere, if you&#8217;re listening.</p>
<p><em>Photo Credit: <a href="http://www.sxc.hu/profile/clix" target="_blank">Rodolfo Clix</a></em></p>
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		<title>Notes from &#8220;Plug into the SmartGrid&#8221;</title>
		<link>https://chadschneider.wordpress.com/2009/02/17/notes-from-plug-into-the-smartgrid/</link>
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		<dc:creator><![CDATA[Chad Schneider]]></dc:creator>
		<pubDate>Wed, 18 Feb 2009 04:14:31 +0000</pubDate>
				<category><![CDATA[Conservation]]></category>
		<category><![CDATA[Engineering Design]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[device]]></category>
		<category><![CDATA[electricity]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[energy conservation]]></category>
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					<description><![CDATA[Every seat in the auditorium at Google’s DC office was filled with people passionate about bringing about change in the way power is distributed. The discussions were quite interesting, and I encourage anyone to take a look at the videos once they’re available (2/18). I am optimistic that this is only the first of many collaborative efforts, and we will start to see energy conservation transition from a niche market to a unified global effort.]]></description>
										<content:encoded><![CDATA[<div data-shortcode="caption" id="attachment_385" style="width: 199px" class="wp-caption alignleft"><a href="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/img_20511.jpg"><img aria-describedby="caption-attachment-385" loading="lazy" class="size-full wp-image-385    " title="img_20511" src="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/img_20511.jpg?w=450" alt="Andy Karsner"   /></a><p id="caption-attachment-385" class="wp-caption-text">Andy Karsner - Policy Panel</p></div>
<p>Washington, DC Feb 17, 2009 &#8211;  Every seat in the auditorium at Google’s DC office was filled with people passionate about bringing about change in the way power is distributed. People even lined the back wall and the overflow room. A total of 500 people in attendance. The event format was split into two industry panels, the first discussing the technology requirements for a <em>SmartGrid</em> and the second focused more on the Federal and State policy initiatives required to properly implement such a sweeping technological plan.</p>
<p class="MsoNormal">Tomorrow afternoon, the ~2-1/2 hour video footage of the panels will be available on both <a title="http://www.youtube.com/user/Googleorg" href="http://www.youtube.com/user/Googleorg" target="_blank">Google’s DotOrg channel</a> as well as <a title="http://www.youtube.com/gereports" href="http://www.youtube.com/gereports" target="_blank">GE’s YouTube channel</a>. If you don&#8217;t have time to watch, here are my notes from the event. I&#8217;m sure I missed some details, so please correct me or submit your comments.</p>
<p><span id="more-384"></span></p>
<p class="MsoNormal"><strong>Technology</strong></p>
<p class="MsoNormal">It was very clear the panelists have been thinking about evolving the technology landscape in this industry for a long time. Ron Binz, of the Colorado Public Utilities Commission, highlighted the fact that they are deploying 35,000 GE smart meters in Boulder, and <span><span>George Bjelovuk, of American Electric Power, did the same for 10,000 meters deployed in South Bend, IN.</span></span> Adrian Tuck, CEO at Tendril, also described his company’s software and wireless mesh platform for monitoring energy use within the home. And, of course, Ed Lu talked briefly about the Google PowerMeter that was recently announced.</p>
<p class="MsoNormal">I was encouraged by the discussion and the fact that there appeared to be real agents of change present, both on the panel and in the audience. There are several major points that I took away from the conversations.</p>
<ul type="disc">
<li class="MsoNormal"><strong>Open standards</strong> – The panelists agreed that one of the primary reasons the internet has      succeeded as well as it has was that it was built upon an open platform.      Third-party developers were free to create applications and hardware to      interact. Any viable solution for a <em>SmartGrid</em> should be an open platform instead of a variety of proprietary platforms      controlled by the utilities or government. Systems can be considered Open      and still be secure.</li>
<li class="MsoNormal"><strong>Incentives </strong>–      To foster the growth of <em>SmartGrid</em> components, the government may have to create incentives for the      utilities, the consumers, and the businesses that will develop the      technology. This is not cheap technology. It requires a data transmission      backbone available to all, possibly fiber optic depending on the data      volume, and a lot of hardware. Once kick-started to a minimum scale, the benefits      will start to outweigh the costs and the system will be free to grow. There      are a few factors already in favor:
<ul type="circle">
<li class="MsoNormal">Pilot programs have shown that consumers will cut       their electricity payments by at least 10% just by being able to use the       price of electricity to influence their decisions. Given better tools to       either automatically or manually control their use of electricity, that       number is likely to improve.</li>
<li class="MsoNormal">Utilities have been using Smart Meters for years on       their own to provide faster data collection of their network as well as       decrease the number of meter-readers required.</li>
</ul>
</li>
<li class="MsoNormal"><strong>Marketing </strong>–      There is a lack of understanding in the public about how the power      industry works, how “clean energy” works. To gain traction, the public,      the utilities, and the legislators need to be sufficiently informed about      the environmental, social, economic, and technological benefits a <em>SmartGrid </em>system would provide.</li>
<li class="MsoNormal"><strong>Reducing use      versus shifting use </strong>– Instead of aiming to simply save money by      shifting the loads from On-Peak to Off-Peak times, <em>SmartGrid</em> technology should also encourage the reduction of      overall energy usage. This may be as short-term as showing consumers how      much energy is wasted by leaving a computer on all day or as long-term as      reminding the user of their daily energy usage when they shop for a new      dryer or refrigerator.
<ul type="circle">
<li class="MsoNormal"><strong>Plug-in       hybrids</strong> – Pilot programs have shown plug-in hybrids to be quite a       significant load on the home electrical system. With broader acceptance       on the road, that power draw at home will significantly tax the power       grid since commuters are likely to get home about the same time in the       evening and immediately plug in their cars. By allowing users to       automatically delay their recharge until the off-peak hours overnight,       the car will still be ready for the morning commute, the Utilities are       spared, and the consumers save the extra cost of On-Peak rates.</li>
</ul>
</li>
<li class="MsoNormal"><strong>Control of      information</strong> – Some fundamental rules will have to be worked out early.
<ul type="circle">
<li class="MsoNormal">Who will own the data that has been collected?</li>
<li class="MsoNormal">Who will have access to that data?</li>
<li class="MsoNormal">How will the price of electricity fluctuate       throughout the day, week, year?</li>
</ul>
</li>
</ul>
<p class="MsoNormal">As with the internet and home video, technology formats are likely to zig and zag a little before winners are declared. There are definitely experts trying to minimize that uncertainty, and the conversations held today are a good start to hashing out the details early. However, also like the internet, the future of a <em>SmartGrid</em> is largely unknown.</p>
<p class="MsoNormal"><strong>Policy</strong></p>
<p class="MsoNormal">The Obama Administration has shown numerous indications that revolutionizing the energy sector is a primary goal. Chris Miller, from the Office of Senate Majority Leader Harry Reid, also expressed Senator Reid’s dedication to that goal, as well. So, now might be the time to strike, but must policy be structured to affect that change?</p>
<ul type="disc">
<li class="MsoNormal">Approximately $10 billion has been appropriated in      the Congressional stimulus package for Clean Energy projects. This money      will be distributed by the Department of Energy (DoE). However, the      panelists expressed serious concerns that the money will be effectively      and efficiently distributed in a timely manner based on the DoE’s      insufficient management of the loan guarantee program it has overseen      since 2005. This could end up a significant roadblock to the stimulus package      as well as the development of a <em>SmartGrid</em> as the Technology panel agreed that incentives will be important for any      system to gain traction.</li>
<li class="MsoNormal">Andy Karsner, former Ass. Sec. Of Energy Efficiency      and Renewable Energy and formerly of the U.S. DoE, spoke eloquently and      passionately about the role of government in this initiative. Instead of      wanting consumers to shoulder the cost of understanding the cost of      electricity, he vehemently proclaimed it a mandate that the utilities      provide every consumer with a Smart Meter in their home. He believes it is      incredible that the utilities charge the consumer without making them      aware of the price of electricity. Furthermore, he feels electricity      should be nationalized, as the natural gas pipeline is, to ensure the      liquidity of electrons as we have with BTU’s. This is not something that      should be left to 50 different states.</li>
<li class="MsoNormal">The goal of any <em>SmartGrid</em> implementations should be held to the standard of <strong>measurable, reportable, and verifiable. </strong>The system shall      provide metrics for analysis, not just claims of improvement.</li>
<li class="MsoNormal">One of the growing challenges, from both a technical      perspective and a regulatory one, is the growth of distributed power      generation. Individuals, communities, and businesses are all beginning to      find ways to generate enough power to push it into the Power grid. The      Utilities are working to accommodate that growth with their current      technology, but it is a challenge. Chris Miller expressed his Office’s interest      in discussing the topic of distributed generation with anyone concerned.</li>
<li class="MsoNormal">Related to the marketing challenge of educating the      public to the technological systems of a <em>SmartGrid</em>, consumers need a better way to compare the energy      use and efficiency of products. Although the current EnergyStar program      provides data to compare one flat-screen Plasma television to another, it      does not compare it to an old tube-television that might use 1/3 the      energy. Therefore, the EnergyStar program will have to be restructured to      account for the variety of technology that has been developed since it was      conceived, and it will have to be constantly updated.<span>  </span></li>
</ul>
<p class="MsoNormal">The discussions were quite interesting, and I encourage anyone to take a look at the videos once they’re available. I am optimistic that this is only the first of many collaborative efforts, and we will start to see energy conservation transition from a niche market to a unified global effort.</p>
<p class="MsoNormal">Plus, it was pretty exciting to sample <span><span>hors d&#8217;oeuvres</span></span> from the Google cafeteria. Do employees always eat so well? </p>
<div data-shortcode="caption" id="attachment_389" style="width: 310px" class="wp-caption aligncenter"><a href="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/img_20521.jpg"><img aria-describedby="caption-attachment-389" data-attachment-id="389" data-permalink="https://chadschneider.wordpress.com/2009/02/17/notes-from-plug-into-the-smartgrid/img_20521/" data-orig-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/img_20521.jpg" data-orig-size="800,600" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon PowerShot SD750&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1234888326&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.8&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.02&quot;,&quot;title&quot;:&quot;&quot;}" data-image-title="img_20521" data-image-description="" data-image-caption="&lt;p&gt;Light fare in the Google Cafeteria&lt;/p&gt;
" data-medium-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/img_20521.jpg?w=300" data-large-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/img_20521.jpg?w=450" loading="lazy" class="size-medium wp-image-389 " title="img_20521" src="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/img_20521.jpg?w=300&#038;h=225" alt="Light fare in the Google Cafeteria" width="300" height="225" srcset="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/img_20521.jpg?w=300 300w, https://chadschneider.wordpress.com/wp-content/uploads/2009/02/img_20521.jpg?w=600 600w, https://chadschneider.wordpress.com/wp-content/uploads/2009/02/img_20521.jpg?w=150 150w" sizes="(max-width: 300px) 100vw, 300px" /></a><p id="caption-attachment-389" class="wp-caption-text">Light fare in the Google Cafeteria</p></div>
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		<title>Google To Give The Energy Sector A Jumpstart</title>
		<link>https://chadschneider.wordpress.com/2009/02/13/google-to-give-the-energy-sector-a-jumpstart/</link>
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		<dc:creator><![CDATA[Chad Schneider]]></dc:creator>
		<pubDate>Sat, 14 Feb 2009 03:23:57 +0000</pubDate>
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					<description><![CDATA[Google, along with GE, is hosting Plug Into the Smart Grid next Tuesday to kick off their initiative to understand and encourage technology and policy in the energy sector. Google also announced this week that they're Beta testing a new application that you can use to track your household (or business) energy use by device in an effort to cut energy usage. Did I just hear a starting gun?]]></description>
										<content:encoded><![CDATA[<p><a href="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/windpower_hdr.jpg"><img data-attachment-id="356" data-permalink="https://chadschneider.wordpress.com/2009/02/13/google-to-give-the-energy-sector-a-jumpstart/windpower_hdr/" data-orig-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/windpower_hdr.jpg" data-orig-size="300,224" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}" data-image-title="windpower_hdr" data-image-description="" data-image-caption="" data-medium-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/windpower_hdr.jpg?w=300" data-large-file="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/windpower_hdr.jpg?w=300" loading="lazy" class="alignleft size-full wp-image-356 center" title="windpower_hdr" src="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/windpower_hdr.jpg?w=450" alt="windpower_hdr"   srcset="https://chadschneider.wordpress.com/wp-content/uploads/2009/02/windpower_hdr.jpg?w=240&amp;h=179 240w, https://chadschneider.wordpress.com/wp-content/uploads/2009/02/windpower_hdr.jpg?w=150&amp;h=112 150w, https://chadschneider.wordpress.com/wp-content/uploads/2009/02/windpower_hdr.jpg 300w" sizes="(max-width: 240px) 100vw, 240px" /></a>This week, <a href="http://googleblog.blogspot.com/2009/02/power-to-people.html" target="_blank">Google announced</a> they&#8217;re Beta testing a new application that you can use to track your household (or business) energy use by device in an effort to cut energy usage. Google PowerMeter will break down your energy usage almost in real-time. According to their data, the clothes-line may be due for a comeback. As the old adage goes,</p>
<blockquote><p>&#8220;If you can not measure it, you can not improve it.&#8221; &#8211; Lord Kelvin</p></blockquote>
<p>They&#8217;ve built the application, but now they&#8217;re looking to develop some hardware to go with it. Google is not the only player in the game, though. <a href="http://washington.bizjournals.com/washington/stories/2009/02/09/daily76.html" target="_blank">Pepco</a> is also looking to develop Smart Meters in the DC suburbs, and <a href="http://www.agilewaves.com/index.html" target="_blank">Agilewaves</a>, comprised of a trio of NASA engineers, developed similar technology after the wave of California&#8217;s rolling blackouts in 2006. Even with a decent head-start, it might be hard to beat the raw initiative, seemingly unlimited cash reserves, and amazing grasp of user interfaces that Google has shown time after time. </p>
<p>Last fall, Google and GE announced a partnership aimed at pushing technology and policy in the energy sector. To kick off the initiative, they&#8217;ll both be hosting <em>Plug Into The Smart Grid</em> next Tuesday at 2pm EST. The event <a href="http://services.google.com/events/smartgrid09" target="_blank">appears to be open to the public</a>, but plan for attendance to be maxed. Instead of making you fight the crowds, though, they&#8217;ll be posting the  content within 24 hours of the presentations on both <a title="http://www.youtube.com/user/Googleorg" href="http://www.youtube.com/user/Googleorg" target="_blank">Google&#8217;s DotOrg  channel</a> as well as <a title="http://www.youtube.com/gereports" href="http://www.youtube.com/gereports" target="_blank">GE&#8217;s YouTube channel</a>. Google has also invited everyone to submit and  vote on questions in advance via <a title="http://moderator.appspot.com/#16/e=1527c" href="http://moderator.appspot.com/#16/e=1527c" target="_blank">Google  Moderator</a>. This event appears to have some big players, so it&#8217;s not exactly a grass-roots effort. But, everyone is going to be called upon to act eventually. Now is a good time to start paying attention. </p>
<p><strong><a href="http://services.google.com/events/smartgrid09" target="_blank">Program</a></strong></p>
<ul class="style9">
<li><strong>Introduction and welcome </strong>
<ul class="style9">
<li>Dan Reicher, Director of Climate Change and Energy Initiatives, Google.org</li>
<li>Bob Gilligan, Vice President, GE Energy<br />
 </li>
</ul>
</li>
<li><strong>Part I: Envisioning smart power</strong><br />
<em>Energy tools and technologies to empower people with  information and choice</em>    </p>
<ul class="style9">
<li>Moderator: Bob Gilligan, GE</li>
<li>Adrian Tuck, CEO, Tendril</li>
<li>Ron Binz, Chairman, Colorado Public Utilities Commission</li>
<li>Jeff Renaud, Director, Ecomagination, GE</li>
<li>Ed Lu, Advanced Projects, Google</li>
<li>Kelly Speakes-Backman, Principal, RE+GENeration Consultants LLC</li>
<li>George Bjelovuk, Managing Director, American Electric Power<br />
 </li>
</ul>
</li>
<li><strong>Break<br />
 </strong></li>
</ul>
<p><strong>Part II: Accelerating the energy revolution</strong><br />
<em>State and federal policies to drive smart  power</em><br />
Opening remarks: The Honorable Carol Browner, Assistant to the  President for Energy and Climate Change (<em>invited</em>)  </p>
<ul class="style9">
<li>Moderator: Dan Reicher, Google</li>
<li>Fred Butler, President, National Association of Regulatory Utility  Commissioners</li>
<li>John Podesta, President, Center for American Progress (<em>invited</em>)</li>
<li>Andy Karsner, Former Ass. Sec. for Energy Efficiency and Renewable Energy,  U.S. Department of Energy</li>
<li>Chris Miller, Office of Senate Majority Leader Harry Reid</li>
</ul>
<p><em>Photo Credit: <a href="http://www.sxc.hu/profile/johnnyberg" target="_blank">John Nyberg</a></em></p>
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