Chris Perry

Chris Perry

Chief Learning Officer empowering first movers in eCommerce, digital and beyond

Greater Boston500+ connections

About

𝗦𝗧𝗔𝗥𝗧 𝗪𝗜𝗧𝗛 𝗪𝗛𝗬
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Digital commerce is the #1 growth driver globally, accelerated even further by COVID-19-driven retail transformation and omnichannel shopper behavior. Brands and retailers who act on this today will be market leaders tomorrow.

So then why aren’t more organizations taking the right actions?

BECAUSE disruptive change is hard for everyone, especially large organizations. Period.

And that’s WHY I’m on my mission.

My name is Chris Perry, and I am THE GENERATOR on a mission to help empower First Movers — both people and organizations — to boldly embrace change with the right knowledge, strategies and KPIs to stand the test of time.

Today, change means mastering digital commerce and navigating retail transformation. Tomorrow, it will mean something new.

No matter what the disruptor, the Generator will kick in. I’ve got your back through it all.

𝗔𝗖𝗖𝗘𝗟𝗘𝗥𝗔𝗧𝗘 𝗪𝗜𝗧𝗛 𝗛𝗢𝗪
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To accomplish my mission, I…

➤ INVEST palpable passion in everything I do
➤ CHALLENGE the status quo respectfully
➤ CREATE innovative strategies
➤ RALLY community with cause and KPIs
➤ COACH leaders to embrace change
➤ REIGNITE others’ visions and ambition

𝗧𝗛𝗘 𝗚𝗘𝗡𝗘𝗥𝗔𝗧𝗢𝗥 𝗔𝗧 𝗪𝗢𝗥𝗞
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From Reckitt Benckiser to WellPet to Kellogg’s to many leading global CPG brand clients at Edge by Ascential, I have led eCommerce strategy, organization, education and capabilities, generating top-talent teams, over $350MM+ in sustainable revenue growth, disproportionate online share advantages and collaborative joint partnerships with over 25+ top eCommerce retailers, including Amazon, Walmart, Kroger and more.

It is always my honor to serve and empower brands — and the First Movers behind them — with the knowledge and passion to win in a disruptive marketplace!

𝗟𝗘𝗧’𝗦 𝗖𝗢𝗡𝗡𝗘𝗖𝗧
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➤ Email me: careerrocketeer@gmail.com
➤ Call me: 804.304.9223

Experience

  • Chief Learning Officer + Co-Founder

    firstmovr

    - Present1 year 2 months

    Greater Boston

    ➤ 𝗠𝗜𝗦𝗦𝗜𝗢𝗡: Designed by two fellow first movers, we’re a fellowship empowering change leaders in digital commerce and beyond through elevating thought leadership, business and career-advancing connections and practitioner-centric, actionable education focused on the retailers and strategies critical to growth and market leadership.

    ➤ 𝗣𝗨𝗥𝗣𝗢𝗦𝗘: Every great company can trace its roots back to one or more first movers — bold leaders who responded strategically to change and…

    ➤ 𝗠𝗜𝗦𝗦𝗜𝗢𝗡: Designed by two fellow first movers, we’re a fellowship empowering change leaders in digital commerce and beyond through elevating thought leadership, business and career-advancing connections and practitioner-centric, actionable education focused on the retailers and strategies critical to growth and market leadership.

    ➤ 𝗣𝗨𝗥𝗣𝗢𝗦𝗘: Every great company can trace its roots back to one or more first movers — bold leaders who responded strategically to change and opportunity ahead of the growth curve.

    And when faced with disruption, great companies still lean on their first movers to navigate change and achieve success.

    BUT who can the first movers lean on?

    firstmovr… a fellowship for the ones who go first.

  • VP of eCommerce, Digital Commerce Consultant, Keynote Speaker + Executive Educator

    Chris Perry

    - Present12 years 2 months

    Greater Boston

    ➤ 𝗦𝗖𝗢𝗣𝗘: As a 10-year CPG eCommerce practitioner, strategic advisor and passionate storyteller, I am honored to empower brands and solution partners with:
    1) ADVISORY: consulting digital commerce and omnichannel strategy, organization, capabilities and change management.
    2) LEARNING & DEVELOPMENT: organizing and leading c-suite, company and industry-wide executive education programs and curriculum, including summits, share groups, immersions and virtual learning for audiences of 10…

    ➤ 𝗦𝗖𝗢𝗣𝗘: As a 10-year CPG eCommerce practitioner, strategic advisor and passionate storyteller, I am honored to empower brands and solution partners with:
    1) ADVISORY: consulting digital commerce and omnichannel strategy, organization, capabilities and change management.
    2) LEARNING & DEVELOPMENT: organizing and leading c-suite, company and industry-wide executive education programs and curriculum, including summits, share groups, immersions and virtual learning for audiences of 10 to 800+ people globally and regionally
    3) EDUCATION: keynote speaking, teaching, facilitating, emceeing and/or “edutaining” audiences of any size
    4) BUSINESS DEVELOPMENT: solution provider and agency content marketing, positioning, lead generation and conversion strategies targeting CPG brand prospects

    ♛ 𝗡𝗔𝗧𝗜𝗢𝗡𝗔𝗟 𝗦𝗔𝗟𝗘𝗦 𝗠𝗘𝗘𝗧𝗜𝗡𝗚𝗦 & 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗦𝗨𝗠𝗠𝗜𝗧𝗦:
    ● Johnson & Johnson
    ● RB
    ● Church & Dwight
    ● Kellogg’s
    ● Pharmavite
    ● Irving Consumer Products
    ● Georgia-Pacific

    ♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗖𝗢𝗡𝗙𝗘𝗥𝗘𝗡𝗖𝗘𝗦 & 𝗘𝗩𝗘𝗡𝗧𝗦:
    ● World Retail Congress Amsterdam (‘19)
    ● E^HACKATHON NYC & Seattle ('17/‘18/‘19)
    ● E^HACKATHON Bentonville & Hoboken (‘19)
    ● E^HACKATHON London (‘18/‘19)
    ● Edge by Ascential Global, NA & EMEA Share Groups (‘17/‘18/‘19)
    ● P2PX Path to Purchase Expo (‘16/‘17/‘18/‘19)
    ● P2P Path to Purchase Summit (‘18)
    ● Mack Elevation IMPACT Forum (‘18/‘19)
    ● Digital Food & Beverage (‘18)
    ● IRCE Internet Retailer Conference (‘17/‘18)
    ● Kantar eCommerce Conference (‘18)
    ● VMG Partners eCommerce Symposium (‘18)
    ● Sage Tree eCommerce Symposium (‘17/‘18)
    ● WIT Group Fall Summit (‘18)
    ● Digital Grocery Summit (‘15/‘16/‘17/‘19)
    ● IRI Growth Summit (‘16)
    ● Argyle Executive Forum (‘16)
    ● AMA NJ Executive Education Series (‘14)

    ♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗠𝗕𝗔 𝗣𝗥𝗢𝗚𝗥𝗔𝗠𝗦 & 𝗨𝗡𝗜𝗩𝗘𝗥𝗦𝗜𝗧𝗜𝗘𝗦:
    ● Rutgers University, UMass Lowell, NJIT, University of Richmond, College of William & Mary, Fairleigh Dickinson University and University of Wisconsin eCampus and more.

  • VP of Global Executive Education + eCommerce Advisory

    Edge by Ascential

    - 1 year 9 months

    Greater Boston

    ➤ 𝗦𝗖𝗢𝗣𝗘: Hired into executive leadership role with content and event strategy, execution and P&L responsibility for Global Education at Edge by Ascential™ (Formerly Brand View, Clavis Insight, One Click Retail and PlanetRetail RNG) which gives global brands and retailers the knowledge to win in digital commerce by providing data, analytics, insights and strategic consulting.

    ♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:
    ● Relaunched and rebranded a client-first Global Executive…

    ➤ 𝗦𝗖𝗢𝗣𝗘: Hired into executive leadership role with content and event strategy, execution and P&L responsibility for Global Education at Edge by Ascential™ (Formerly Brand View, Clavis Insight, One Click Retail and PlanetRetail RNG) which gives global brands and retailers the knowledge to win in digital commerce by providing data, analytics, insights and strategic consulting.

    ♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:
    ● Relaunched and rebranded a client-first Global Executive Education program driving >7 net ROI in both program revenue and new business accounts and Net Promoter Scores (NPS) of 50-90 - some of the highest satisfaction KPIs in the industry and at Ascential
    ● Organized, led and executed 12 E^HACKATHON eCommerce summits, 15 share group roundtable meetings and multiple virtual interactive learning programs to-date across US and Europe, engaging over 1000+ commercial leaders across 200+ consumer brand organizations, including J&J, Coca-Cola, L'Oreal, RB, P&G, HP, Kimberly-Clark, LEGO, Diageo and more
    ● Supported the Global Advisory team on key client strategy consulting projects, training programs and keynotes at National Sales Conferences, including J&J, RB, Georgia-Pacific, Irving Consumer Products, Coca-Cola and more.
    ● Speak and teach on latest industry trends and topics at key external and internal conferences, events, workshops and webcasts as an eCommerce practitioner and Edge by Ascential champion.

  • Sr. Director of eCommerce

    Kellogg Company

    - 1 year

    Greater Boston

    ➤ 𝗦𝗖𝗢𝗣𝗘: Hired into the senior leadership role with full channel P&L responsibility on eCommerce business development and account management team, heading eCommerce customer partnerships, annual strategic joint business planning, channel marketing and sales strategy development, digital 4P excellence and performance measurement and automation for full Kellogg's brand portfolio across 4 business divisions for North America at all key pure play and omnichannel retailers.

    ✪…

    ➤ 𝗦𝗖𝗢𝗣𝗘: Hired into the senior leadership role with full channel P&L responsibility on eCommerce business development and account management team, heading eCommerce customer partnerships, annual strategic joint business planning, channel marketing and sales strategy development, digital 4P excellence and performance measurement and automation for full Kellogg's brand portfolio across 4 business divisions for North America at all key pure play and omnichannel retailers.

    ✪ 𝗥𝗘𝗧𝗔𝗜𝗟𝗘𝗥 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘:
    Engaged and partnered directly with over 20+ pure play and omnichannel retailers, including Amazon, Amazon Fresh, Walmart, Sam's Club, Kroger, Albertsons, Target, Peapod, Instacart, Shipt and more.

    ♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:
    ● Developed and executed plans that achieved +56% annual eCommerce net revenue and profitability growth in 2018 vs. 2017 (+61% in 2017 vs. 2016), exceeding category growth trends.
    ● Regained #1 online market share leadership for Kellogg’s across multiple major categories
    ● Secured Top 5 or higher partnership status with top 15 eCommerce retailer partners
    ● Negotiated multiple major $10MM+ annual retailer joint business partnerships
    ● Co-led Amazon Advertising and Walmart Media Group partnership, optimizing media budget to drive optimized P&L investment mix, improved partnership credibility and and measurable ROI through occasion-based, event-centric and always-on marketing approach
    ● Consulted the global team and co-developed new eCommerce strategy and education framework
    ● Hired and established a dedicated team and center of eCommerce expertise of 9 direct reports and 10+ cross-functional leads to support business growth and continued internal and external eCommerce capability development.

  • Director of eCommerce Advisory

    PlanetRetail RNG (Now Edge by Ascential)

    - 6 months

    Greater Boston

    ➤ 𝗦𝗖𝗢𝗣𝗘: Hired into senior leadership practitioner and advisory role leading eCommerce product and content strategy and development and consulting and research projects for Planet Retail RNG global clients across both retailer and manufacturer/CPG partnerships. Also, supported the Executive Education program development via leadership of and major contributions to full-day Amazon and eCommerce workshops on-site for key clients, as well as Planet Retail RNG's North America Digital Share…

    ➤ 𝗦𝗖𝗢𝗣𝗘: Hired into senior leadership practitioner and advisory role leading eCommerce product and content strategy and development and consulting and research projects for Planet Retail RNG global clients across both retailer and manufacturer/CPG partnerships. Also, supported the Executive Education program development via leadership of and major contributions to full-day Amazon and eCommerce workshops on-site for key clients, as well as Planet Retail RNG's North America Digital Share Group, Global Digital Officers Share Group and Mid-Year Forum.

  • Director of eCommerce

    WellPet, LLC

    - 2 years 4 months

    Greater Boston

    ➤ 𝗦𝗖𝗢𝗣𝗘: Hired into senior leadership role with full P&L responsibility on eCommerce business development and account management team, heading eCommerce customer partnerships, channel marketing and sales strategy development, annual strategic joint business planning, digital 4P excellence and global expansion for full WellPet brand portfolio at key pure play and omni-channel retailers.

    ✪ 𝗥𝗘𝗧𝗔𝗜𝗟𝗘𝗥 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘:
    Engaged and partnered directly with over 10+ pure play…

    ➤ 𝗦𝗖𝗢𝗣𝗘: Hired into senior leadership role with full P&L responsibility on eCommerce business development and account management team, heading eCommerce customer partnerships, channel marketing and sales strategy development, annual strategic joint business planning, digital 4P excellence and global expansion for full WellPet brand portfolio at key pure play and omni-channel retailers.

    ✪ 𝗥𝗘𝗧𝗔𝗜𝗟𝗘𝗥 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘:
    Engaged and partnered directly with over 10+ pure play and omni-channel retailers, including Amazon, Amazon Canada, Amazon Fresh, Chewy, Wag, PetFlow, Pet360, Petsmart, Petco and many more as we continue to expand globally.

    ♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:
    ● Drove +30% (2016 vs. 2015) and +75% (2015 vs. 2014) annual net revenue and profitability growth for the eCommerce business, exceeding category trends, team stretch goals and KPIs.
    ● Led Wellness Natural Pet Food to become #1 Brand in US eCommerce pet food sales and #3 Brand in US eCommerce CPG sales in 2015. (Source: 1010data)
    ● Hired and established a dedicated team and center of digital and eCommerce expertise to support business growth and continued internal and external digital and eCommerce capability development.

  • RB

    RB

    5 years 7 months

    • Senior Brand Manager, eCommerce + Digital Marketing

      RB

      - 1 year 8 months

      New York City Metropolitan Area

      ➤ 𝗦𝗖𝗢𝗣𝗘: Promoted to senior leadership role on US eCommerce business development team, leading digital and omni-channel shopper marketing strategy planning and tactical execution for full RB brand portfolio at key retailers.

      ✪ 𝗥𝗘𝗧𝗔𝗜𝗟𝗘𝗥 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘:
      Engaged and partnered directly with over 15+ pure play and omni-channel retailers, including Amazon, Staples, Costco, Walmart, Sam’s Club, Walgreens, drugstore.com, Target, Peapod and many more.

      ♛ 𝗦𝗘𝗟𝗘𝗖𝗧…

      ➤ 𝗦𝗖𝗢𝗣𝗘: Promoted to senior leadership role on US eCommerce business development team, leading digital and omni-channel shopper marketing strategy planning and tactical execution for full RB brand portfolio at key retailers.

      ✪ 𝗥𝗘𝗧𝗔𝗜𝗟𝗘𝗥 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘:
      Engaged and partnered directly with over 15+ pure play and omni-channel retailers, including Amazon, Staples, Costco, Walmart, Sam’s Club, Walgreens, drugstore.com, Target, Peapod and many more.

      ♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:
      ● Drove +38% (2014 vs. 2013) and +68% (2013 vs. 2012) annual net revenue and profitability growth for the eCommerce business, exceeding team stretch goals and KPIs.
      ● Led digital and omni-channel shopper marketing planning and activation across path-to-purchase for key retailers with multi-million dollar P&L and budget responsibility.

    • Brand Manager, eCommerce + Digital Marketing

      RB

      - 1 year 7 months

      New York City Metropolitan Area

      ➤ 𝗦𝗖𝗢𝗣𝗘: Promoted as brand manager on new entrepreneurial US eCommerce business development team, leading digital and omni-channel shopper marketing strategy planning and tactical execution for full RB brand portfolio at key retailers.

      ✪ 𝗥𝗘𝗧𝗔𝗜𝗟𝗘𝗥 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘:
      Engaged and partnered directly with over 15+ pure play and omni-channel retailers, including Amazon, Staples, Costco, Walmart, Sam’s Club, Walgreens, drugstore.com, Target, Peapod and many more.

      ♛…

      ➤ 𝗦𝗖𝗢𝗣𝗘: Promoted as brand manager on new entrepreneurial US eCommerce business development team, leading digital and omni-channel shopper marketing strategy planning and tactical execution for full RB brand portfolio at key retailers.

      ✪ 𝗥𝗘𝗧𝗔𝗜𝗟𝗘𝗥 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘:
      Engaged and partnered directly with over 15+ pure play and omni-channel retailers, including Amazon, Staples, Costco, Walmart, Sam’s Club, Walgreens, drugstore.com, Target, Peapod and many more.

      ♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:
      ● Drove +200% annual net revenue and profitability growth 2012 vs. 2011 for the eCommerce business, exceeding team stretch goals and KPIs, by building strong retailer relationships, advancing RB product online presence, including enhanced content, reviews and distribution, to drive maximum conversion, developing and executing path-to-purchase marketing strategies and optimizing all activities based on available analytics to maximize ROI.
      ● Lead digital and omni-channel shopper marketing planning and execution across path-to-purchase for key retailers with multi-million dollar P&L and budget responsibility.
      ● Achieved preferred partner status across key retailers through effective programming, account engagement and relationship building, and test-and-learn marketing innovation behind new acquisition and retention strategies/tactics.
      ● Led e-tailing shopper insights market research study to uncover digital path to purchase and category triggers / barriers for RB product categories online, which now serves as foundation for all digital marketing and social media plans.
      ● Identified significant, incremental revenue stream opportunity via online retailer affiliate programs and managed affiliate integration, tracking and optimization across all media and marketing activities.

    • Associate Brand Manager, RID-X®

      RB

      - 1 year 8 months

      New York City Metropolitan Area

      ➤ 𝗦𝗖𝗢𝗣𝗘: Promoted to brand management and product innovation role, responsible for all base business and new product development activities on market-leading brand.

      ♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:
      ● Led the development of short and long-term strategic planning, including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility.
      ● Led major new product launch, including product development, positioning, pricing…

      ➤ 𝗦𝗖𝗢𝗣𝗘: Promoted to brand management and product innovation role, responsible for all base business and new product development activities on market-leading brand.

      ♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:
      ● Led the development of short and long-term strategic planning, including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility.
      ● Led major new product launch, including product development, positioning, pricing, packaging design, media, consumer promotions, account sell-in and retailer activation. New product packaging earned prestigious 2012 Paperboard Packaging Council Excellence Award.
      ● Served as cross-category eCommerce champion, but most notably developed and activated new subscription-based business model via Amazon.com, supported by full-year advertising campaign, generating significant brand sales and annual purchase frequency growth.
      ● Proposed and activated professional marketing and partnership program (25% net revenue growth opportunity), involving professional product line launch, sales and marketing strategy, event advertising and sponsorship, supply logistics, pricing and CRM development.
      ● Championed critical cross-category GM improvement projects netting $1MM+ cost savings per year for 2 years running.
      ● Recommended and gained management approval to execute new, previously untested marketing activities in 2011, including full-year print and regional TV media, SEO website development work and social media monitoring.

    • Assistant Brand Manager, LYSOL®

      RB

      - 11 months

      New York City Metropolitan Area

      ➤ 𝗦𝗖𝗢𝗣𝗘: Hired into brand management role on the RB global flagship brand, responsible for all base business activity on two key brand segments, one market leader and one challenger.

      ♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:
      ● Assisted Senior Brand Manager in the development of short and long-term strategic planning, including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility.
      ● Led relaunch project for major brand…

      ➤ 𝗦𝗖𝗢𝗣𝗘: Hired into brand management role on the RB global flagship brand, responsible for all base business activity on two key brand segments, one market leader and one challenger.

      ♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:
      ● Assisted Senior Brand Manager in the development of short and long-term strategic planning, including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility.
      ● Led relaunch project for major brand segment, including transition to new packaging, count size and manufacturing location, media copy redevelopment, and creation of new multipack offerings for upcoming trade promotions.
      ● Identified and led packaging GM improvement projects netting $2MM+ COGS savings in 2010.
      ● Led SKU rationalization project, removing 20 SKUs to achieve brand stretch targets while still meeting consumer needs.
      ● Gained management approval for self-proposed incremental media opportunity that increased net revenue +$2.5MM.
      ● Managed 2 seasonal digital marketing brand campaigns, including creative development, website refreshes and microsite development, newsletter marketing and all agency deliverables.
      ● Served as team champion in initial digital strategy development for the Lysol® Mission for Health campaign, including rollout of redesigned brand website (creative, layout and content organization), community development and management and social media and email marketing campaigns.

  • Graduate Marketing Assistant

    William & Mary

    - 1 year 5 months

    Williamsburg, Virginia, United States

    ● Led project to redevelop the annual career services event plan to increase student interaction and engagement
    ● Identified and developed more effective methods of marketing events and employment opportunties to MBA students
    ● Worked on a team with the Directors and Coordinator to implement new marketing strategies

  • MBA Product Marketing Intern

    Eastman Kodak Company

    - 4 months

    Rochester, New York Metropolitan Area

    ➤ 𝗦𝗖𝗢𝗣𝗘: Served in Assistant Product Marketing Manager capacity on future product marketing team for digital picture frames.

    ● Analyzed syndicated industry data sources including NPD, GAP and GFK and developed pricing and product strategy tools for upcoming product portfolios and marketing strategy planning.
    ● Led a team of interns to introduce new Generation Y marketing opportunities, tactics and ideas to corporate and regional marketing managers.
    ● Developed the Go-To-Market…

    ➤ 𝗦𝗖𝗢𝗣𝗘: Served in Assistant Product Marketing Manager capacity on future product marketing team for digital picture frames.

    ● Analyzed syndicated industry data sources including NPD, GAP and GFK and developed pricing and product strategy tools for upcoming product portfolios and marketing strategy planning.
    ● Led a team of interns to introduce new Generation Y marketing opportunities, tactics and ideas to corporate and regional marketing managers.
    ● Developed the Go-To-Market product innovation plan and launch strategy for new wireless digital picture frame with social media integration.
    ● Completed full in-store competitive analysis for digital picture frames at 10 different retailers, which entailed salesperson and customer interviews, price comparisons and product, stock-out and share-of-shelf audits.

  • Marketing Project Manager

    VAMAC Inc.

    - 5 years 11 months

    Greater Richmond Region

    ➤ 𝗦𝗖𝗢𝗣𝗘: Led B2B and B2C brand marketing initiatives, designed marketing strategy and marketing programs for new store locations, created marketing literature, print collateral and sales kits for new business development team, developed consistent communications for internal and external audiences, and conducted market research to support business.

    ● Spearheaded redevelopment of customer loyalty program, including identifying shopper insights, designing promotional strategy…

    ➤ 𝗦𝗖𝗢𝗣𝗘: Led B2B and B2C brand marketing initiatives, designed marketing strategy and marketing programs for new store locations, created marketing literature, print collateral and sales kits for new business development team, developed consistent communications for internal and external audiences, and conducted market research to support business.

    ● Spearheaded redevelopment of customer loyalty program, including identifying shopper insights, designing promotional strategy, integrating growth structure, and developing ROI analyses.
    ● Designed and executed local marketing strategy and campaigns for 4 new wholesale storefronts and new retail showroom.
    ● Identified significant marketing budget cost savings by integrating synergistic marketing activities.
    ● Enrolled and participated in company’s leadership and business development program.

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Recommendations received

  • Boundless enthusiasm, innovation, creativity and passion for the subject is what adds Chris's learning experiences and educational events to everyone's career bucket list. With a focus on e-commerce, the forefront of the new retail world, Chris is very much part of the dynamic that will define how the industry evolves. If you have the opportunity to work with Chris, grab it with both hands.
  • Chris Perry is one of the greatest evangelists and fearless leaders in all things eCommerce. If you have worked with him in any capacity you will know that he is one of the sharpest and most genuine person who is the kind that I’d call ‘good for business’ and ‘good for people’. One of the things that he has a special knack for and comes almost naturally to him is being a fabulous teacher, educator and coach for teams looking to start or accelerate on the ecommerce journey. He excels at making the fuzzy become obvious and helps teams strive to do more. I unequivocally recommend Chris for companies looking to do more, be more and push the envelope on eCommerce. And am pretty sure one day he will author a business bestseller on eCommerce and I will be queuing up for a signed copy !

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Chris Perry

Chris Perry

Chief Learning Officer empowering first movers in eCommerce, digital and beyond

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    Chief Learning Officer + Co-Founder at firstmovr

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    The College of William and Mary - The Mason School of Business

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