Christianity Today Advertising



Pastors and Church Leaders From pastors to leadership team members, we can help you reach the leaders and decision makers of large, influential congregations. more > Christian Thought Leaders Reach highly-educated, faith-centered, influencial decision makers who are actively engaged in today's issues, trends, and culture. more > Active and Involved Christians Reach devoted believers who turn to our resources to grow their faith and then help others do the same. more > Church Administrators Reach the key leaders of large churches who make and influence church purchasing decisions. more > Special Opportunities Discover special advertising opportunities in CTI publications, including advertorials, gift buying guides, and more. more >	Five Questions to Ask Yourself When Creating Online Banners Here are five quick questions to ask yourself in order to create an effective banner ad: 1) Does it clearly present my product? The first question to ask yourself is if your ad clearly presents your product and delivers on the mission of the advertisement (branding, building web traffic, selling, etc.) – you don’t want [...] Ready. Set. Action: 4 steps to a Better Call-To-Action Advertising is often romanticized for the creative aspect of an ad, but let’s not forget the purpose of advertising: to prompt the reader to take action. Whether it’s checking out a product, learning more about a given subject, or simply sparking interest, the importance of the call-to-action (CTA) cannot be understated. Here are four simple [...] Advertiser Spotlight – WaterBrook Publishing Group For this month’s Advertiser Spotlight, we are highlighting a great e-blast from Waterbrook Publishing Group. This campaign was sent as a dedicated email to our Christian Bible Studies list, and received nearly 3x the average click-thru rate. Here’s a breakdown on why we felt it performed so well: 1. Image-to-Text Ratio This is a common [...]	The 2012 Media Kit is available: Click here to get the downloadable PDF.