CTI Advertising http://www.ctiadvertising.com Connecting You with Christian Audiences Tue, 10 Aug 2010 12:56:16 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 © 2009 Christianity Today InternationalChristianity Today InternationalnoConnecting You with Christian Audiences CTI’s Awards from EPA http://feedproxy.google.com/~r/CtiAdvertising/~3/xn4lgxA9HY8/ http://www.ctiadvertising.com/2010/06/09/ctis-awards-from-epa/#comments Wed, 09 Jun 2010 20:46:54 +0000 Christianity Today International http://www.ctiadvertising.com/?p=5608 Last month the Evangelical Press Association held their annual conference, and as part of their gathering they announced the winners of their Awards of Excellence and Higher Goals awards.  Christianity Today International won quite a few, we’ve listed them for you here.

Awards of Excellence

Christian Ministries
Award of Excellence: Leadership
Award of Merit: Your Church

General
Award of Merit: Christianity Today

Online
Award of Merit: Christianity Today Online
Award of Merit: Small Groups.com

Higher Goals

Article Series
4th Place: Christianity Today, “The Global Conversation” by Christopher Wright, J. Kwabena Asamoah-Gyadu, Joseph Cumming.

Best Blog: Noncorporate
2nd Place: SKYEBOX by Skye Jethani (Managing Editor of Leadership)

Biblical Exposition
3rd Place: Christianity Today, “Still The Way, The Truth, and The Life” by John R. Franke.
4th Place: Leadership, “Walls Do Talk” by Paul Louis Metzger.

Cartoon
5th Place: Your Church, “Church Collateral” by David Harbaugh

Cause of the Year: God as Creator
2nd Place: Christianity Today Online, “Chaos Theology” by Mark Galli
5th Place: Christianity Today, “Augustine’s Origin of Species” by Alister McGrath

Critical Review
2nd Place: Christianity Today, “Meager Harvest” by Telford Work
3rd Place: Leadership, “How a Mighty Church Falls” by Gordon MacDonald
5th Place: Christianity Today Online, “No Line on the Horizon’ Is No Radical Invention of U2 (Hooray!)” by Andy Whitman

Devotional
3rd Place: Christianity Today, “Three Gifts for Hard Times” by William J. Stuntz

Editorial
1st Place: Christianity Today, “Is the Gay Marriage Debate Over?” by Mark Galli
2nd Place: Out of Ur, “Skye Jethani: Generation of Sarcasm” by Skye Jethani
4th Place: Christianity Today Online, “The New (Evangelical) Mainline” by Mark Galli

Evangelism Article
3rd Place: Leadership, “The Gospel for iGens” by Scot McKnight
4th Place: Your Church, “Bringing Joy to the World” by Lee Dean

First-Person Article
5th Place: Leadership, “The God Bearers” by Lt. Cmdr. Bruce Crouterfield

General Article: Long
2nd Place: Leadership, “Can Your Church Handle the Truth?” by Matt Russell with Angie Ward
4th Place: Christianity Today, “The Case for Early Marriage” by Mark Regnerus

General Article: Short
3rd Place: Leadership, “Messy, Costly, Dirty Ministry” by Mark Buchanan

Humorous
4th Place: Out of Ur, ‘The Next BIG Things” by Url Scaramanga

Interview Article
1st Place: Christian Music Today, “Rising from the Valley of Death” by Mark Moring
5th Place: Your Church, “Budget Bullseye” by Marian Liautaud

Personality Article
1st Place: Christianity Today, “The Controversialist” by Molly Worthen
2nd Place: Christianity Today Online, “A Song Grows in Brooklyn” by Alissa Wilkinson

Reporting
2nd Place: Leadership, “Trouble Brewing” by Eric Reed

Standing Column
5th Place: Christianity Today, “Wrestling With Angels” by Carolyn Arends

Original Art: Digital/Mixed Media
2nd Place: Leadership, “The Sin Tamer” by Doug Fleener

Photo Feature
4th Place: Christianity Today, “Cuba for Christ” by Jeremy Weber, writer; Gary Gnidovic, photographer

Publication Design
3rd Place: Leadership, Doug Fleener, designer

Publication Redesign
1st Place: Christianity Today, Gary Gnidovic, Alecia Sharp, designers

]]> http://www.ctiadvertising.com/2010/06/09/ctis-awards-from-epa/feed/ 0 http://www.ctiadvertising.com/2010/06/09/ctis-awards-from-epa/ CSS Help for Creating Great E-blasts http://feedproxy.google.com/~r/CtiAdvertising/~3/9Uy9iu76klI/ http://www.ctiadvertising.com/2010/04/29/css-help-for-creating-great-e-blasts/#comments Thu, 29 Apr 2010 21:34:18 +0000 Christianity Today International http://www.ctiadvertising.com/?p=5561 The Direct Marketing Association’s 2009 economic-impact study reported that the return on investment for e-mail marketing, or e-blasts, was a whopping $43.62 for every dollar spent!

Besides providing a great ROI for your ad dollars, e-blasts also allow a lot of creative versatility. Designers can use HTML and CSS to create unique designs that grab attention and enhance the sales message.

Unfortunately, many email clients block images and CSS by default, forcing the design to be scaled back for the sake of functionality. The good news is there are resources available to help you successfully implement CSS in eblasts. Check out this report from Campaign Monitor, then pass it along to your designer.

Happy e-blasting!

]]> http://www.ctiadvertising.com/2010/04/29/css-help-for-creating-great-e-blasts/feed/ 1 http://www.ctiadvertising.com/2010/04/29/css-help-for-creating-great-e-blasts/ Ads in Digital Magazines http://feedproxy.google.com/~r/CtiAdvertising/~3/GwW7DmflZGs/ http://www.ctiadvertising.com/2010/04/01/ads-in-digital-magazines/#comments Thu, 01 Apr 2010 19:36:55 +0000 Christianity Today International http://www.ctiadvertising.com/?p=5523 According to a new survey called “The Case of Advertising in Interactive Digital Magazines,” by Josh Gordon, digital magazines compare favorably to other electronic media when it comes to advertising and reader experiences.  The research revealed that readers of digital magazines feel that ads in digital magazines are more helpful than ads in other electronic media and feel they are more interesting then other electronic media.  Below are a few of the of the statistics from the study, and you can read the entire article here.

  • 70% of digital magazine readers were less likely to ignore display ads in digital editions.
  • 79% said they viewed ads in digital editions as more credible.
  • 82% say digital magazines were “more engaging” than other similar content.
  • 1 in 5 readers say they play a “digital extra” before moving on to another article.
  • 44% say digital extras give articles they had no interest in, a second chance.
  • 28.1% say they will read a bit of the article and then play the digital extra before moving on to the next article.
]]> http://www.ctiadvertising.com/2010/04/01/ads-in-digital-magazines/feed/ 0 http://www.ctiadvertising.com/2010/04/01/ads-in-digital-magazines/ Getting Over Eblast Hurdles http://feedproxy.google.com/~r/CtiAdvertising/~3/dVG5RHF9AcU/ http://www.ctiadvertising.com/2010/03/19/getting-over-those-eblast-hurdles/#comments Fri, 19 Mar 2010 14:41:02 +0000 Christianity Today International http://www.ctiadvertising.com/?p=5497 A quick video that shows some ways to overcome design obstacles that can be encountered when creating an eblast for one of CTI’s e-newsletters. This video covers how to handle hurdles like anti-virus software, platform diversity and image blocking. Watch this to make sure your eblast campaigns are as successful as possible!

]]> http://www.ctiadvertising.com/2010/03/19/getting-over-those-eblast-hurdles/feed/ 0 http://www.ctiadvertising.com/2010/03/19/getting-over-those-eblast-hurdles/ MPA’s “The Twenty Tweetable Truths About Magazines” video http://feedproxy.google.com/~r/CtiAdvertising/~3/8tRK32TWb1M/ http://www.ctiadvertising.com/2009/10/30/mpas-the-twenty-tweetable-truths-about-magazines-video/#comments Fri, 30 Oct 2009 16:35:24 +0000 Christianity Today International http://www.ctiadvertising.com/?p=4364 Here’s a video from Magazine Publishers of America about the continued viability of magazines.

]]> http://www.ctiadvertising.com/2009/10/30/mpas-the-twenty-tweetable-truths-about-magazines-video/feed/ 0 noHere’s a video from Magazine Publishers of America about the continued viability of magazines. Christianity Today InternationalHere’s a video from Magazine Publishers of America about the continued viability of magazines. Media, magazines, print advertising, print magazineshttp://www.ctiadvertising.com/2009/10/30/mpas-the-twenty-tweetable-truths-about-magazines-video/ Online Ads Not Working for You? Blame the Creative. http://feedproxy.google.com/~r/CtiAdvertising/~3/AfPNhU4RFag/ http://www.ctiadvertising.com/2009/10/29/online-ads-not-working-for-you-blame-the-creative/#comments Thu, 29 Oct 2009 14:14:29 +0000 Christianity Today International http://www.ctiadvertising.com/?p=4326 AdAge.com has posted an article about a new study from Dynamic Logic that says persistent branding, strong calls to action and even human faces—and not super-targeted or high-profile ad placements—make for better ad recall, brand awareness and purchase intent.

Read the full article here.

]]> http://www.ctiadvertising.com/2009/10/29/online-ads-not-working-for-you-blame-the-creative/feed/ 1 http://www.ctiadvertising.com/2009/10/29/online-ads-not-working-for-you-blame-the-creative/ The Benefits of the Digizine http://feedproxy.google.com/~r/CtiAdvertising/~3/spAyyqm7_tk/ http://www.ctiadvertising.com/2009/08/31/benefits-of-digital-magazines/#comments Mon, 31 Aug 2009 10:00:48 +0000 Christianity Today International http://www.ctiadvertising.com/?p=2687 by Julie Kaminski

While the digital magazine, or digizine as we’re fond of calling it, hasn’t yet reached its full potential, its advantages are becoming too substantial to ignore. Digital magazines provide a unique user experience, with benefits that go beyond traditional print or web, for both readers and advertisers.

Readers get the creative design and relevant, focused content of print, the instant accessibility, searchability, and interactivity of the web, plus they can feel good about choosing an environmentally-friendly media option.

Digital magazines have been shown to have higher click-thru rates and longer engagement times than traditional websites, plus they have greater screen real estate. By adding the interactivity of animation, video, music, or audio interviews, both publishers and advertisers can increase reader engagement and boost brand identity. Plus, advertisers can link users straight to their website or any other designated landing page.

For a more in-depth look at the advantages of digital magazines, check out this article on the Top Ten Benefits of Digital Magazines.

Plus, take a look at our two digizines, Catalyst Leadership, for next generation church leaders, and Kyria, for Christian women of influence.


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