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Storyboard Video<title>Storyboard</title>
<link>http://www.chainleader.com/video/47578/Storyboard.html</link>
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<copyright>℗ &amp; © 2009 Reed Business Information.  Subject to its Terms of Use</copyright>
<itunes:subtitle />
<itunes:author>CHAL</itunes:author>
<itunes:summary>Groundbreaking chain restaurant advertising and its role in marketing strategy.</itunes:summary>
<description>Groundbreaking chain restaurant advertising and its role in marketing strategy.</description>
<itunes:owner>
<itunes:name>CHAL</itunes:name>
<itunes:email>chal@reedbusiness.com</itunes:email>
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<itunes:category text="news">
<itunes:category text="Chain Leader" />
<itunes:category text="News &amp; Trends" />
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<itunes:category text="publishing">
<itunes:category text="publishing industry" />
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<title>Wood Chipper</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[Captain D's built on the reaction to one ad campaign to create another, all aimed to generate interest in its revamped menu.]]></itunes:summary>
<description><![CDATA[Captain D's built on the reaction to one ad campaign to create another, all aimed to generate interest in its revamped menu.]]></description>
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<pubDate>Thu, 23 Apr 2009 00:00:00 PST</pubDate>
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</item><item>
<title>Culvers Drive-Thru</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[New TV commercials highlight some of Culver's core differences such as servers delivering food directly to customers waiting in line.]]></itunes:summary>
<description><![CDATA[New TV commercials highlight some of Culver's core differences such as servers delivering food directly to customers waiting in line.]]></description>
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<pubDate>Mon, 01 Dec 2008 00:00:00 PST</pubDate>
<itunes:duration />
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</item><item>
<title>Culvers Drive-Thru</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[New TV commercials highlight some of Culver's core differences such as servers delivering food directly to customers waiting in line.]]></itunes:summary>
<description><![CDATA[New TV commercials highlight some of Culver's core differences such as servers delivering food directly to customers waiting in line.]]></description>
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<pubDate>Mon, 01 Dec 2008 00:00:00 PST</pubDate>
<itunes:duration />
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</item><item>
<title>Ad Campaign: Popeyes: Louisiana Fast</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[With a new branding approach,&nbsp;including new TV commericals, logo, menu items, tagline and even a retooled name, Popeyes is trying to redefine its place in the race to be &quot;fast.&quot;]]></itunes:summary>
<description><![CDATA[With a new branding approach,&nbsp;including new TV commericals, logo, menu items, tagline and even a retooled name, Popeyes is trying to redefine its place in the race to be &quot;fast.&quot;]]></description>
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<pubDate>Thu, 30 Oct 2008 00:00:00 PST</pubDate>
<itunes:duration />
<itunes:explicit />
<itunes:keywords />
</item><item>
<title>Ad Campaign: Popeyes: Louisiana Fast</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[With a new branding approach,&nbsp;including new TV commericals, logo, menu items, tagline and even a retooled name, Popeyes is trying to redefine its place in the race to be &quot;fast.&quot;]]></itunes:summary>
<description><![CDATA[With a new branding approach,&nbsp;including new TV commericals, logo, menu items, tagline and even a retooled name, Popeyes is trying to redefine its place in the race to be &quot;fast.&quot;]]></description>
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<pubDate>Thu, 30 Oct 2008 00:00:00 PST</pubDate>
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</item><item>
<title>Ad Campaign: Erbert &amp; Gerbert's Sticks to its Story</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[<p>Erbert &amp; Gerbert's new offbeat ad stays true to the brands's quirkiness while demonstrating the power of the internet.</p>]]></itunes:summary>
<description><![CDATA[<p>Erbert &amp; Gerbert's new offbeat ad stays true to the brands's quirkiness while demonstrating the power of the internet.</p>]]></description>
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<pubDate>Fri, 01 Aug 2008 00:00:00 PST</pubDate>
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</item><item>
<title>Ad Campaign: Erbert &amp; Gerbert's Sticks to its Story</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[<p>Erbert &amp; Gerbert's new offbeat ad stays true to the brands's quirkiness while demonstrating the power of the internet.</p>]]></itunes:summary>
<description><![CDATA[<p>Erbert &amp; Gerbert's new offbeat ad stays true to the brands's quirkiness while demonstrating the power of the internet.</p>]]></description>
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<pubDate>Fri, 01 Aug 2008 00:00:00 PST</pubDate>
<itunes:duration />
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</item><item>
<title>Ad Campaign: O'Charley's Roll Model</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[O'Charley's builds its latest branding campaign around its signature rolls.]]></itunes:summary>
<description><![CDATA[O'Charley's builds its latest branding campaign around its signature rolls.]]></description>
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<pubDate>Thu, 01 May 2008 00:00:00 PST</pubDate>
<itunes:duration />
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</item><item>
<title>Ad Campaign: O'Charley's Roll Model</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[O'Charley's builds its latest branding campaign around its signature rolls.]]></itunes:summary>
<description><![CDATA[O'Charley's builds its latest branding campaign around its signature rolls.]]></description>
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<pubDate>Thu, 01 May 2008 00:00:00 PST</pubDate>
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</item><item>
<title>Ad Campaign: Cross Country</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[Cracker Barrel makes the most of its country-music connections to grab a wider--and local--audience.]]></itunes:summary>
<description><![CDATA[Cracker Barrel makes the most of its country-music connections to grab a wider--and local--audience.]]></description>
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<pubDate>Sat, 01 Mar 2008 00:00:00 PST</pubDate>
<itunes:duration />
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</item><item>
<title>Ad Campaign: Cross Country</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[Cracker Barrel makes the most of its country-music connections to grab a wider--and local--audience.]]></itunes:summary>
<description><![CDATA[Cracker Barrel makes the most of its country-music connections to grab a wider--and local--audience.]]></description>
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<pubDate>Sat, 01 Mar 2008 00:00:00 PST</pubDate>
<itunes:duration />
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</item><item>
<title>Ad Campaign: Mexican Imports</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[Bajio Mexican Grill's first TV campaign educates customers about its concept and Mexican heritage.]]></itunes:summary>
<description><![CDATA[Bajio Mexican Grill's first TV campaign educates customers about its concept and Mexican heritage.]]></description>
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<pubDate>Fri, 01 Feb 2008 00:00:00 PST</pubDate>
<itunes:duration />
<itunes:explicit />
<itunes:keywords />
</item><item>
<title>Ad Campaign: Mexican Imports</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[Bajio Mexican Grill's first TV campaign educates customers about its concept and Mexican heritage.]]></itunes:summary>
<description><![CDATA[Bajio Mexican Grill's first TV campaign educates customers about its concept and Mexican heritage.]]></description>
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<guid>http://www.chainleader.com/contents/media/BAJIO_Subtitle_30_v2.flv?nid=4174</guid>
<pubDate>Fri, 01 Feb 2008 00:00:00 PST</pubDate>
<itunes:duration />
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</item><item>
<title>Ad Campaign: Savings Plan</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[Huddle House aims to bring in more business by helping its customers economize.]]></itunes:summary>
<description><![CDATA[Huddle House aims to bring in more business by helping its customers economize.]]></description>
<enclosure url="http://www.chainleader.com/contents/images/archives/2007/12/video/huddle.wmv?nid=4174" length="" type="audio/mpeg" />
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<pubDate>Sat, 01 Dec 2007 00:00:00 PST</pubDate>
<itunes:duration />
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</item><item>
<title>Restaurant Advertising: Reverse Psychology</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[King&rsquo;s Family Restaurants uses its Frownie Sundae to strengthen its brand position.]]></itunes:summary>
<description><![CDATA[King&rsquo;s Family Restaurants uses its Frownie Sundae to strengthen its brand position.]]></description>
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<pubDate>Mon, 01 Oct 2007 00:00:00 PST</pubDate>
<itunes:duration />
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</item><item>
<title>Restaurant Advertising: Reverse Psychology</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[King&rsquo;s Family Restaurants uses its Frownie Sundae to strengthen its brand position.]]></itunes:summary>
<description><![CDATA[King&rsquo;s Family Restaurants uses its Frownie Sundae to strengthen its brand position.]]></description>
<enclosure url="http://www.chainleader.com/contents/media/kings.wmv?nid=4174" length="" type="audio/mpeg" />
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<pubDate>Mon, 01 Oct 2007 00:00:00 PST</pubDate>
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</item><item>
<title>Restaurant Advertising: Blind Faith</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[Pal&rsquo;s first TV campaign in a decade shows how it delivers speed and value with its eyes closed.]]></itunes:summary>
<description><![CDATA[Pal&rsquo;s first TV campaign in a decade shows how it delivers speed and value with its eyes closed.]]></description>
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<pubDate>Wed, 01 Aug 2007 00:00:00 PST</pubDate>
<itunes:duration />
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</item><item>
<title>Restaurant Advertising: Blind Faith</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[Pal&rsquo;s first TV campaign in a decade shows how it delivers speed and value with its eyes closed.]]></itunes:summary>
<description><![CDATA[Pal&rsquo;s first TV campaign in a decade shows how it delivers speed and value with its eyes closed.]]></description>
<enclosure url="http://www.chainleader.com/contents/media/blindfold_car.flv?nid=4174" length="" type="audio/mpeg" />
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<pubDate>Wed, 01 Aug 2007 00:00:00 PST</pubDate>
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</item><item>
<title>Big. Juicy. Tasty. Now That's a Fatburger</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[Fatburger&rsquo;s first TV spot shows off its new look and helps the chain say &ldquo;goodbye&rdquo; to its QSR days.]]></itunes:summary>
<description><![CDATA[Fatburger&rsquo;s first TV spot shows off its new look and helps the chain say &ldquo;goodbye&rdquo; to its QSR days.]]></description>
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<pubDate>Fri, 01 Jun 2007 00:00:00 PST</pubDate>
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<title>Big. Juicy. Tasty. Now That's a Fatburger</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[Fatburger&rsquo;s first TV spot shows off its new look and helps the chain say &ldquo;goodbye&rdquo; to its QSR days.]]></itunes:summary>
<description><![CDATA[Fatburger&rsquo;s first TV spot shows off its new look and helps the chain say &ldquo;goodbye&rdquo; to its QSR days.]]></description>
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<pubDate>Fri, 01 Jun 2007 00:00:00 PST</pubDate>
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<title>Family Values</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[CiCi&#8217;s Pizza&#8217;s first national ad campaign emphasizes its family-friendly appeal.]]></itunes:summary>
<description><![CDATA[CiCi&#8217;s Pizza&#8217;s first national ad campaign emphasizes its family-friendly appeal.]]></description>
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<pubDate>Fri, 01 Dec 2006 00:00:00 PST</pubDate>
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<title>Two for One</title>
<itunes:author>Under Cover, SLJ</itunes:author>
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<pubDate>Wed, 01 Nov 2006 00:00:00 PST</pubDate>
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<title>Two for One</title>
<itunes:author>Under Cover, SLJ</itunes:author>
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<description />
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<pubDate>Wed, 01 Nov 2006 00:00:00 PST</pubDate>
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</item><item>
<title>Game Night</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[ESPN Zone aims to bring families off the bench in its new TV ad campaign.]]></itunes:summary>
<description><![CDATA[ESPN Zone aims to bring families off the bench in its new TV ad campaign.]]></description>
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<pubDate>Thu, 01 Jun 2006 00:00:00 PST</pubDate>
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<title>Game Night</title>
<itunes:author>Under Cover, SLJ</itunes:author>
<itunes:subtitle />
<itunes:summary><![CDATA[ESPN Zone aims to bring families off the bench in its new TV ad campaign.]]></itunes:summary>
<description><![CDATA[ESPN Zone aims to bring families off the bench in its new TV ad campaign.]]></description>
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<pubDate>Thu, 01 Jun 2006 00:00:00 PST</pubDate>
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