tag:blogger.com,1999:blog-90459135433403621132024-09-09T09:28:13.488-07:00Outsourced Marketing Management INTELLIGENT COST-EFFECTIVE MARKETING AND BRAND STRATEGIESNadia Langhttp://www.blogger.com/profile/11053700816917579850noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-9045913543340362113.post-44433495627937892092013-02-06T04:55:00.000-08:002013-02-06T04:55:37.132-08:00

Nadia Langhttp://www.blogger.com/profile/11053700816917579850noreply@blogger.com1tag:blogger.com,1999:blog-9045913543340362113.post-88333510425311429072012-01-30T05:02:00.000-08:002012-01-30T05:03:40.990-08:00

Nadia Langhttp://www.blogger.com/profile/11053700816917579850noreply@blogger.com0tag:blogger.com,1999:blog-9045913543340362113.post-18494285990109823892012-01-19T23:25:00.000-08:002012-01-19T23:40:49.825-08:00

The foundation of any marketing plan is first answering the question: “What business are we in and where are we going?” The answer is your business’s mission statement.WHAT IS THE BUSINESS MISSION?It is an enduring (timeless) statement defining the core purpose and reason for the business’s existence. A mission statement reflects two elements: core purpose and core values.WHAT IS A VISION?A

Nadia Langhttp://www.blogger.com/profile/11053700816917579850noreply@blogger.com1tag:blogger.com,1999:blog-9045913543340362113.post-77875845956870705002012-01-19T23:20:00.000-08:002012-01-19T23:32:19.770-08:00

Nadia Langhttp://www.blogger.com/profile/11053700816917579850noreply@blogger.com0tag:blogger.com,1999:blog-9045913543340362113.post-30930662939085409892011-11-09T04:30:00.000-08:002011-11-09T04:33:49.795-08:00

Nadia Langhttp://www.blogger.com/profile/11053700816917579850noreply@blogger.com0tag:blogger.com,1999:blog-9045913543340362113.post-62538498525023742722010-11-03T11:34:00.000-07:002010-11-03T12:02:53.252-07:00

Marketing- It’s a word that elicits excitement, opportunity, growth and prospects. For some who have no background in marketing and many other areas in their business to worry about, the challenge of marketing may appear daunting and costly. In this series I will simplify and convince you why your business cannot survive without it.What is marketing?So you are a dynamic entrepreneur or small

Nadia Langhttp://www.blogger.com/profile/11053700816917579850noreply@blogger.com0tag:blogger.com,1999:blog-9045913543340362113.post-84047726822246656842010-10-20T06:23:00.000-07:002010-10-20T07:04:18.298-07:00

My article on ‘Brand Loyalty′ was published yesterday in Bidvest magazine .I talk about the strategies that successful brands like the Bidvest Brand use to keep their customers loyal to the brand.Most companies lose 20 to 25 percent of their customers each year. But 90 per cent of profits come from loyal customers.Customers are becoming increasingly loyal to South African brands. Patriotism and

Nadia Langhttp://www.blogger.com/profile/11053700816917579850noreply@blogger.com4tag:blogger.com,1999:blog-9045913543340362113.post-88885328122260419682009-11-26T07:34:00.000-08:002009-11-26T07:36:14.889-08:00

Being South African has suddenly become hip and it’s not only due to those lekker accents in District 9. With the 2010 FIFA Soccer World Cup just a few months away, the global spotlight is focussed on the country, its sport, its culture and its people and there is a heightened awareness of what it means to be South African.Not only are our athletes in top form, smashing world records and grabbing

Nadia Langhttp://www.blogger.com/profile/11053700816917579850noreply@blogger.com0tag:blogger.com,1999:blog-9045913543340362113.post-81452187302467889132009-09-25T03:44:00.000-07:002009-09-25T03:49:11.318-07:00

Live on RadioThere have been nine major recessions in the U.S since 1907, each one lasted on average 14 months and each was followed by a lengthy recovery. It has been seven years since the last recovery.This is the perfect time to build market share because some of your competitors have gone into hiding. When your competitors cut back they surrender their share of the market. This creates an

Nadia Langhttp://www.blogger.com/profile/11053700816917579850noreply@blogger.com0tag:blogger.com,1999:blog-9045913543340362113.post-72327485653652791372009-09-25T03:40:00.000-07:002009-09-25T03:42:44.584-07:00

In challenging times like economic recessions many brands run for cover. They scale cut budgets batten down the hatchets and wait for the storm to pass.Winning Brands do the opposite. They leverage the dynamic and emerge fitter, stronger and far ahead of the competition. They connect with their target markets, engage around issues of concern, focus on the end goals and pursue excellence in the

Nadia Langhttp://www.blogger.com/profile/11053700816917579850noreply@blogger.com0tag:blogger.com,1999:blog-9045913543340362113.post-72041236991876532332009-03-23T23:07:00.000-07:002009-03-23T23:28:20.669-07:00

During periods of downturn, consumers view the economy as uncertain and risky they delay buying durable goods and switch to buying basics rather than luxury items and generally become more prices sensitive.The challenges of inflation and downturn go hand in hand yet downturn requires different marketing strategies.The benefits of a downturnA recession helps companies streamline their operating

Nadia Langhttp://www.blogger.com/profile/11053700816917579850noreply@blogger.com0tag:blogger.com,1999:blog-9045913543340362113.post-52554133609182710582009-02-02T00:48:00.000-08:002009-02-02T03:21:29.121-08:00

Businesses which invest in Intelligent Marketing in a downturn generally do exceptionally well in an upturn. This will position you well ahead when the tides turn as most companies do not do this. Let us evaluate some of your options1. Understand the value drivers of your company profitabilityKnow what drives the profitability and equity from your brand. Spend time doing the required homework.

Nadia Langhttp://www.blogger.com/profile/11053700816917579850noreply@blogger.com0tag:blogger.com,1999:blog-9045913543340362113.post-59206636641959810952009-01-14T05:48:00.000-08:002009-02-02T02:22:18.584-08:00

During a recession like one in South Africa a strong strategy will not only carry you through the tough times; it will also strengthen your position when the shackles of recession are removed.A simple look back in history will show that thousands of really great global brands were actually conceived and launched during tough times. Brands such as Microsoft, Midwest Airlines and Apple iPhone used

Nadia Langhttp://www.blogger.com/profile/11053700816917579850noreply@blogger.com0