http://www.bydatabedriven.com Just another WordPress weblog Sun, 01 Nov 2009 22:20:07 +0000 http://backend.userland.com/rss092 en ByDataBeDrivenhttp://feedburner.google.com There are reports on how many videos Hulu streams but how come they don't tell us how many views individual shows are getting? Usually TV shows are quick to point out which ones are getting the highest ratings on TVs even though the way ratings are derived is anything but ... http://feedproxy.google.com/~r/ByDataBeDriven/~3/pD4dpEO9_bQ/ http://www.bydatabedriven.com/2009/10/30/why-doesent-hulu-show-ratings/ I read this article thats ruffled some feathers lately about how SEO is not a legitimate form of marketing and I think what the article says is mostly right. Yet there are a few things about SEO in my opinion that make it worthwhile. In the article it says, Look under ... http://feedproxy.google.com/~r/ByDataBeDriven/~3/7KxtLVKO6xU/ http://www.bydatabedriven.com/2009/10/28/the-seo-is-overrated-debate/ I think the correct way to do marketing, or the way the current landscape demands, can be explained using a metaphor having to do with comparing advertising to a rocket ship: Whats Wrong With Big Rocket Ships (AKA Traditional Advertising): 1. Traditional rocket ships are big, complex and are explicitly ... http://feedproxy.google.com/~r/ByDataBeDriven/~3/wnO-Bb35F9k/ http://www.bydatabedriven.com/2009/10/27/rocket-ship-marketing/ The "Big Idea" in marketing made sense years ago when the internet wasn't here. It was wise advice when it came to writing a newspaper ad for example. If an ad said, "we have the best location, best service, best prices and best products," chances are the ad isn't going ... http://feedproxy.google.com/~r/ByDataBeDriven/~3/G1-LYYUEAKM/ http://www.bydatabedriven.com/2009/10/27/the-big-idea-is-dead/ I think there is a lot to be said about having a marketing strategy to create content/earn attention as opposed to buying media/buying attention. I've gotten used to most advertisements being  avoidable if I don't want to pay attention to them, so when there are ads that I can't avoid, ... http://feedproxy.google.com/~r/ByDataBeDriven/~3/S-KQsj_pmFY/ http://www.bydatabedriven.com/2009/10/17/earning-attention-in-marketing/ When making a pay-per-click campaign, the goal is for your ads to show up only for the people that they are most relevant for. Hence, match type and negative keywords as a way of doing just that. But what's the right combination of match types and negative keywords? Here's my ... http://feedproxy.google.com/~r/ByDataBeDriven/~3/oqcnAo2CslM/ http://www.bydatabedriven.com/2009/07/05/ppc-strategy-match-type-vs-negative-keywords/ The app Shopsavvy for the Android and Redlaser for the iPhone are pretty sweet. With the iPhone 3GS you can use its video camera to capture a barcode, then the app shows you price comparisons for that product online as well as comparing the price to other stores near you. This ... http://feedproxy.google.com/~r/ByDataBeDriven/~3/-sBv6eY4P_s/ http://www.bydatabedriven.com/2009/06/27/improving-grocery-stores-with-data/ Saw this on TechCrunch this week: Twitter [and Facebook] “will surpass Google [as a source of traffic] for many websites in the next year.” And just as nearly every site on the Web has become addicted to Google juice, they will increasingly try to find ways to get more links from ... http://feedproxy.google.com/~r/ByDataBeDriven/~3/zPLWovCn6ZM/ http://www.bydatabedriven.com/2009/06/21/links-from-twitter-better-traffic/ Great talk at TED by Clay Shirky: In a world where media is global, social, ubiquitous and cheap - in a world where the former audience are increasingly full participants - in that world, media is less and less about crafting a single message to be consumed by individuals, and is ... http://feedproxy.google.com/~r/ByDataBeDriven/~3/7vd6wzf7dVg/ http://www.bydatabedriven.com/2009/06/21/the-former-audience-are-now-participants/ I think pre-internet, most people trusted big companies more than little ones because they were bigger. If you have never heard of a company then how can you trust it? Now that any company is findable online the tables have turned. Big companies that have static brochure websites, where they ... http://feedproxy.google.com/~r/ByDataBeDriven/~3/Xj0ggpHFALY/ http://www.bydatabedriven.com/2009/06/12/business-websites-will-change/