Thursday, November 19, 2009 – 11:00 am to 12:00 pm eastern AND 4:00 pm to 5:00 pm eastern

The barriers to creating your own videos have disappeared.  Video Marketing is one of the hottest new areas for reaching more customers with descriptions of your products and services.

People will watch a brief video much more often than read a text copy and video provides way to build rapport that is unique to any other type of communications: people see you, hear you and get more information in a comfortable format.

Why don’t more businesses do it? There are many reasons, however the perception is that creating video is complex, you need equipment and it is time consuming.  These challenges may have been true in the past, but are no longer true today!

So how do you get started with video marketing? Do you need equipment?  What about software? Is it hard to learn?

In this webinar we examine why companies are moving to video, what are steps to creating video and how you use free tools available on the internet to get started.

Webinar fee – there is no cost for this webinar

Agenda

• The explosion of video marketing
  
• Why you should consider video marketing
  
• Case study – Gary Vaynerchuk
  
• How to get started: plan create, distribute, monitor results
  
• Measuring the effectiveness of you video marketing
  
• Creative ways to use your video
  

CLICK HERE TO RESERVE YOUR SEAT FOR 11:00 am to 12:00 pm eastern

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CLICK HERE TO RESERVE YOUR SEAT FOR 4:00 pm to 5:00 pm eastern

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One of the most recent online communications tools that I believe has huge potential for businesses is web conferencing services and applications.

Web conferencing has transformed the way I do business, saves me time and (happily) makes me money.  How can you not be excited by that!

I am taking the message to businesses and have become a bit of an “evangelist” about the benefits of web conferencing.  I’ve developed a series of presentations promoting the benefits and showing businesses how they can enjoy the advantages of this new communication channel.

The clip above is an excerpt from  one of those presentations for a group of residential construction professionals titled, “Websell: How to Use Web Conferencing To Get Your Homes In Front Of Customers First”.

It doesn’t have to homes, it can be any product or service for any business.  Believe me, it works.

Enjoy the video and please feel free to leave me a comment.

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In a recent group digest, I noticed a discussion post where a LinkedIn member posted a lengthy endorsement of herself.  I was a bit surprised to see this because not only are the rules  clear about  advertising (spamming), why would a savvy business woman be so obvious about her self promotion?  It doesn’t build credibility.

I realized…this is a misstep, a mistake, a goof perhaps.

Although another group member had already posted a negative comment about the advertising, I thought this might be an opportunity to share some resources that could be helpful.  So I posted:

For some effective strategies using LinkedIn for Marketing, please check out Sean Nelson’s materials including his blog,  http://socialmediasonar.com/ and several of books he has written especially “LinkedIn Marketing Secret Formula.”

No, I’m not affiliate with Sean, just like his sensible approach to marketing.

The intent behind LinkedIn is to be helpful.  If someone were to trip while walking in front of me, I would help them up.  I’ve made some missteps in business (and still do), I appreciate when someone gives me a hand.

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If you have a blog and you need more backlinks, start by registering at Technorati.

If you’re not sure what this is and you want to find out more, give me a call and I’ll explain it.

This segment talks about the external and internal strategies for a business blog and the different elements of each strategy.

If you would like to see all the other mistakes and solutions, just sign up for my newsletter and updates.  You gain immediate access to the entire webinar.

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This piece contains a powerful quality process for solving the problem and building continuous improvement into your blogging efforts, PDCA.

If you would like to see all the other mistakes and solutions, just sign up for my newsletter and updates.  You gain immediate access to the entire webinar.

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Wednesday, August 19, 2009 – 11:00 am to 12:00 pm

Most businesses agree that Email Marketing is a proven method for reaching more customers faster at a lower cost than traditional methods.

Everyone has email and email provides the most consistent way to build relationships with people who can buy your products and services.

Why don’t most people do it?  With email inboxes overflowing and spam filters bursting it appears that many do, but generally it is just spam.
So how do you start an email marketing program, avoid becoming a spammer and get your emails read?

In this webinar we examine the 7 steps to effective email marketing, why this is important, what are the things you need to know and how to do the 7 steps.

Webinar fee – there is no cost for this webinar

Agenda

• Build more relationships, faster at lower cost
• Ensure Deliverability
• E-mail marketing services and why tyou need them
• The List building process
• The two types of e-mail: Autorespond and Broadcast
• The seven steps to starting an effective email marketing program
• Measuring the effectiveness of your email campaign
• Creating email content

CLICK HERE TO REGISTER

A business blog is an online conversation about your company, products and services. It is different from a traditional website in that is creates a dialogue between you and your customer — something that was traditionally costly and time consuming.

Starting a business blog can be very easy, maintaining and making it work is something different.

In this webinar we examine the 8 mistakes people make when starting a business blog and what to do to avoid them

Webinar fee – there is no cost for this webinar

CLICK HERE TO REGISTER

Video email is a new and exciting way to communicate with prospects, customers and clients. In this video I talk about this new media and demo a real life example of a video e-mail sent to a colleague.  Although video email will probably not surpass text email as the most popular form of communication, the use of video email will grow.  The main points of the video:

• Video e-mail adds the visual – you can see and hear viewer, so the tone of communication is clear.
• Its unique – video email is more interesting than text and is more likely to be opened and viewed
• Provides variety – Updates, reminders and changes can be communicated quickly with video email.

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In this video I share three things you can do immediately to create a reason for your customers to return to your website (customer engagement) — add a blog, add video, offer free stuff.

Your comments are always welcome.

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