Business Consulting Buzz

Bringing Consulting Ideas to Life: Book Review

Michael Zipursky — Thu, 24 May 2012 13:00:01 +0000

Everyone comes up with new ideas. Some of us even come up with great ideas. Few of us however take those ideas and bring them to life. I just finished reading Good Idea. Now What? How to Move Ideas to … (READ MORE...)

Bringing Consulting Ideas to Life: Book Review is a post from: Business Consulting Buzz

Visionary Consultant and Speaker Darren Hardy on Compounding Results and Achieving Goals: Book Review

Michael Zipursky — Wed, 23 May 2012 20:43:33 +0000

One of my coaching clients Alex sent me a gift of materials from Darren Hardy. If you’re not familiar with Darren, he’s the publisher of SUCCESS magazine and a very successful entrepreneur and speaker himself. The package included Hardy’s most … (READ MORE...)

Visionary Consultant and Speaker Darren Hardy on Compounding Results and Achieving Goals: Book Review is a post from: Business Consulting Buzz

Marketing Mondays: Direct Mail for Consultants

Michael Zipursky — Mon, 21 May 2012 13:00:12 +0000

Here are some interesting statistics I think you’ll find valuable if you’re doing direct mail. This information comes from the Godfather of Guerrilla Marketing, Jay Conrad Levinson. Keep these in mind on your next direct mail project: 70% of your … (READ MORE...)

Marketing Mondays: Direct Mail for Consultants is a post from: Business Consulting Buzz

Loyalty for Small Business Owners

Michael Zipursky — Fri, 18 May 2012 19:55:04 +0000

I was recently interviewed by Maclean’s magazine for a special feature they did on business and loyalty. I just got my copy and wanted to share the article with you. The article has been scanned and is available for you … (READ MORE...)

Loyalty for Small Business Owners is a post from: Business Consulting Buzz

Long-term Sales Strategy Targeted at Initially Hostile and Distrustful Clients

Philippe Huysveld — Thu, 17 May 2012 12:00:41 +0000

Hard sell or Cold calling techniques can work very well when you are in your “comfort zone” or sales territory. You might be able to pass the “gate keeper” or even to convince the initially hostile client of the beauty … (READ MORE...)

Long-term Sales Strategy Targeted at Initially Hostile and Distrustful Clients is a post from: Business Consulting Buzz

Marketing Mondays: Strategic Consulting Partnerships

Michael Zipursky — Mon, 14 May 2012 13:00:41 +0000

You don’t have to do everything yourself you know? Consultants often feel they have to offer every service and do every task by themselves. Connect with other professionals that can offer complimentary services to you and watch your business soar. … (READ MORE...)

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37 Ways to Effectively Present Your Services without Looking like a Rookie

Zahib Ziaweet — Sat, 12 May 2012 13:00:39 +0000

Nobody wants to look like a rookie. But if your unprepared, don’t have a core message, are unfocused with your marketing, then you can be viewed as a Newbie. I’ve seen professionals wasting money trying to advertise but if there … (READ MORE...)

37 Ways to Effectively Present Your Services without Looking like a Rookie is a post from: Business Consulting Buzz

Productivity Hack for Consultants: The Buddy Trick to Getting More Done

Michael Zipursky — Thu, 10 May 2012 13:00:56 +0000

Do you want to get more done each week? As a consultant it’s common to find yourself being distracted throughout the day. Both by external forces: Phone ringing Email notifications Children or Family Deliveries And the list goes on… As … (READ MORE...)

Productivity Hack for Consultants: The Buddy Trick to Getting More Done is a post from: Business Consulting Buzz

Persuasion for Consultants: Book Review

Michael Zipursky — Wed, 09 May 2012 23:58:46 +0000

Arlene Dickinson’s story could be called one of Rags to Riches. The co-star of one of Canada’s most popular TV shows, Dragons Den (the equivalent America’s Shark Tank), has gone from living a life of desperation to one of glamour … (READ MORE...)

Persuasion for Consultants: Book Review is a post from: Business Consulting Buzz

Marketing Mondays: When and Why Consultants Should Attend Trade Shows

Michael Zipursky — Mon, 07 May 2012 13:00:41 +0000

Should consultants attend trade shows? That’s the question. The answer is, it depends. If you specialize in an area of consulting, attending trade shows for your industry can be a great source of new consulting leads. If you’re a ‘general’ … (READ MORE...)

Marketing Mondays: When and Why Consultants Should Attend Trade Shows is a post from: Business Consulting Buzz