http://www.broadcastingcable.com Tue, 21 May 2013 23:50:23 MDT Commentary and analysis on the business of television advertising—from the upfront and scatter markets to TV events like the Super Bowl, the Oscars and the Olympics—courtesy of Broadcasting & Cable Business Editor Claire Atkinson. eng Copyright 2013 Reed Business Information. Subject to its Terms of Use (http://www.broadcastingcable.com/info/terms-and-conditions.php) http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/31088-Moffett_Floats_AT_T_Run_at_DirecTV.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/31088-Moffett_Floats_AT_T_Run_at_DirecTV.php?rssid=20250 Mon, 03 May 2010 21:09:46 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/31054-A_Nielsen_IPO_Would_Be_First_Big_Test_of_Media_Economy_Health.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/31054-A_Nielsen_IPO_Would_Be_First_Big_Test_of_Media_Economy_Health.php?rssid=20250 Mon, 26 Apr 2010 19:38:19 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/31007-Can_CoCo_and_TBS_Make_the_Economics_Work_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/31007-Can_CoCo_and_TBS_Make_the_Economics_Work_.php?rssid=20250 Tue, 13 Apr 2010 18:02:13 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/31003-Discovery_s_Got_Oprah_But_Now_TBS_Got_Conan.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/31003-Discovery_s_Got_Oprah_But_Now_TBS_Got_Conan.php?rssid=20250 Mon, 12 Apr 2010 18:03:41 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30981-Madison_Ave_on_iPad_Whatever.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30981-Madison_Ave_on_iPad_Whatever.php?rssid=20250 Wed, 07 Apr 2010 16:13:46 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30949-A_Home_For_Help_Me_Martha_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30949-A_Home_For_Help_Me_Martha_.php?rssid=20250 Mon, 29 Mar 2010 17:30:58 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30937-Ratings_count_switch_could_help_station_coffers.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30937-Ratings_count_switch_could_help_station_coffers.php?rssid=20250 Tue, 23 Mar 2010 16:07:12 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30907-Broadcast_Net_Unit_Costs_Fall_in_Q4.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30907-Broadcast_Net_Unit_Costs_Fall_in_Q4.php?rssid=20250 Mon, 15 Mar 2010 21:18:47 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30905-OK_Networks_No_More_Excuses.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30905-OK_Networks_No_More_Excuses.php?rssid=20250 Mon, 15 Mar 2010 19:30:03 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30924-Upfronts_2010_Events_Calendar.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30924-Upfronts_2010_Events_Calendar.php?rssid=20250 Mon, 15 Mar 2010 04:00:20 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30874-Barclays_downgrades_Discovery_Upgrades_Scripps.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30874-Barclays_downgrades_Discovery_Upgrades_Scripps.php?rssid=20250 Tue, 23 Feb 2010 22:17:51 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30876-Cablevision_Asks_What_Would_You_Pay_for_Fox_ABC_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30876-Cablevision_Asks_What_Would_You_Pay_for_Fox_ABC_.php?rssid=20250 Thu, 18 Feb 2010 22:19:02 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30875-CBS_Moonves_Upfront_Prices_Up_5_or_More.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30875-CBS_Moonves_Upfront_Prices_Up_5_or_More.php?rssid=20250 Thu, 18 Feb 2010 22:18:29 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30877-HBO_Launches_Buy_One_TV_Get_One_Online_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30877-HBO_Launches_Buy_One_TV_Get_One_Online_.php?rssid=20250 Wed, 17 Feb 2010 22:19:46 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30691-Super_Bowl_Ads_Everyone_s_a_Critic.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30691-Super_Bowl_Ads_Everyone_s_a_Critic.php?rssid=20250 Mon, 08 Feb 2010 19:10:04 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30667-Marketers_Generating_Super_Bowl_Buzz_With_And_Without_a_Buy.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30667-Marketers_Generating_Super_Bowl_Buzz_With_And_Without_a_Buy.php?rssid=20250 Mon, 08 Feb 2010 15:17:27 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30659-Letterman_Helps_Rehab_Leno.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30659-Letterman_Helps_Rehab_Leno.php?rssid=20250 Mon, 08 Feb 2010 01:46:24 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30653-Google_Hearts_The_Super_Bowl_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30653-Google_Hearts_The_Super_Bowl_.php?rssid=20250 Sun, 07 Feb 2010 02:32:45 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30625-Is_TV_Research_a_Dying_Art_on_Madison_Avenue_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30625-Is_TV_Research_a_Dying_Art_on_Madison_Avenue_.php?rssid=20250 Fri, 05 Feb 2010 18:49:38 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30571-Is_Toyota_planning_a_Super_Bowl_spot_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30571-Is_Toyota_planning_a_Super_Bowl_spot_.php?rssid=20250 Wed, 03 Feb 2010 21:47:24 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30373-CNN_expects_influx_of_mid_term_political_ad_dollars.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30373-CNN_expects_influx_of_mid_term_political_ad_dollars.php?rssid=20250 Thu, 28 Jan 2010 18:33:22 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30251-Irwin_Gotlieb_on_Media_Tech_convergence.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30251-Irwin_Gotlieb_on_Media_Tech_convergence.php?rssid=20250 Mon, 25 Jan 2010 20:27:26 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30127-Six_Flags_Hops_On_The_TV_Rollercoaster.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30127-Six_Flags_Hops_On_The_TV_Rollercoaster.php?rssid=20250 Thu, 21 Jan 2010 15:29:05 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30099-Focus_on_the_Family_Gets_in_the_Game.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30099-Focus_on_the_Family_Gets_in_the_Game.php?rssid=20250 Wed, 20 Jan 2010 16:34:28 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30045-Will_NBC_see_a_Leno_effect_at_this_year_s_upfront_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/30045-Will_NBC_see_a_Leno_effect_at_this_year_s_upfront_.php?rssid=20250 Sun, 17 Jan 2010 20:44:35 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/29950-Interactive_TV_Ads_Push_Cablevision_Conversion_Rates_Up.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/29950-Interactive_TV_Ads_Push_Cablevision_Conversion_Rates_Up.php?rssid=20250 Tue, 12 Jan 2010 21:55:45 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/29939-Ad_Execs_Wonder_How_NBC_Will_Fill_Looming_10_P_M_Hole.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/29939-Ad_Execs_Wonder_How_NBC_Will_Fill_Looming_10_P_M_Hole.php?rssid=20250 Tue, 12 Jan 2010 17:23:56 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/29801-Scripps_Cablevision_PR_Battle_Escalates.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/29801-Scripps_Cablevision_PR_Battle_Escalates.php?rssid=20250 Wed, 06 Jan 2010 17:45:57 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/29437-Xfinity_and_Beyond_A_Guide_to_Comcast_s_New_TV_Everywhere_Service.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/29437-Xfinity_and_Beyond_A_Guide_to_Comcast_s_New_TV_Everywhere_Service.php?rssid=20250 Fri, 18 Dec 2009 15:53:05 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/29314-Big_Media_s_Year_End_Reshuffle.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/29314-Big_Media_s_Year_End_Reshuffle.php?rssid=20250 Mon, 14 Dec 2009 21:24:34 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/29292-Could_CBS_and_Golf_Channel_Suffer_Tiger_Ratings_Drop_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/29292-Could_CBS_and_Golf_Channel_Suffer_Tiger_Ratings_Drop_.php?rssid=20250 Mon, 14 Dec 2009 15:24:39 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/29272-The_Biggest_Loser_A_Winner_For_Product_Placement.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/29272-The_Biggest_Loser_A_Winner_For_Product_Placement.php?rssid=20250 Fri, 11 Dec 2009 21:26:15 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/29198-Disney_s_Iger_Broadcast_Ratings_Drop_Can_Be_Stemmed.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/29198-Disney_s_Iger_Broadcast_Ratings_Drop_Can_Be_Stemmed.php?rssid=20250 Wed, 09 Dec 2009 17:59:33 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/26423-Comcast_NBCU_Oh_the_Drama_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/26423-Comcast_NBCU_Oh_the_Drama_.php?rssid=20250 Wed, 25 Nov 2009 05:35:59 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/26298-A_Comcast_Backed_Telemundo_Could_Grow_Hispanic_TV_Marketplace.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/26298-A_Comcast_Backed_Telemundo_Could_Grow_Hispanic_TV_Marketplace.php?rssid=20250 Thu, 19 Nov 2009 21:58:50 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/26202-Kay_Jeweler_Signs_On_To_Syfy_Movie_Special.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/26202-Kay_Jeweler_Signs_On_To_Syfy_Movie_Special.php?rssid=20250 Mon, 16 Nov 2009 20:24:00 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/26076-CIMM_meeting_Where_s_Canoe_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/26076-CIMM_meeting_Where_s_Canoe_.php?rssid=20250 Tue, 10 Nov 2009 21:53:09 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/25427-Bewkes_Calls_for_Measurement_Innovation.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/25427-Bewkes_Calls_for_Measurement_Innovation.php?rssid=20250 Thu, 05 Nov 2009 16:05:06 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/24776-CTAM_Wrap_Taking_the_Pulse_of_the_Cable_Biz.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/24776-CTAM_Wrap_Taking_the_Pulse_of_the_Cable_Biz.php?rssid=20250 Thu, 29 Oct 2009 03:38:16 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/24584-Is_Travel_Channel_worth_up_to_900_million_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/24584-Is_Travel_Channel_worth_up_to_900_million_.php?rssid=20250 Thu, 22 Oct 2009 16:23:50 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23941-Chase_Carey_Hulu_to_Charge_in_2010.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23941-Chase_Carey_Hulu_to_Charge_in_2010.php?rssid=20250 Wed, 21 Oct 2009 13:30:51 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23889-CIMM_Zeroes_In_on_Executive_Director.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23889-CIMM_Zeroes_In_on_Executive_Director.php?rssid=20250 Mon, 19 Oct 2009 13:19:20 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23802-Magna_forecast_Online_video_fastest_growing_major_media_in_2009.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23802-Magna_forecast_Online_video_fastest_growing_major_media_in_2009.php?rssid=20250 Wed, 14 Oct 2009 15:28:27 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23720-Nielsen_Hopes_Meeting_Paves_New_Way.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23720-Nielsen_Hopes_Meeting_Paves_New_Way.php?rssid=20250 Fri, 09 Oct 2009 21:35:39 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23623-Cable_What_Media_Recession_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23623-Cable_What_Media_Recession_.php?rssid=20250 Tue, 06 Oct 2009 15:41:15 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23566-NBCU_CEOs_Weigh_in.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23566-NBCU_CEOs_Weigh_in.php?rssid=20250 Fri, 02 Oct 2009 17:44:18 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23561-Wall_Street_blows_hot_and_cold_on_Comcast_NBCU_tie_up.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23561-Wall_Street_blows_hot_and_cold_on_Comcast_NBCU_tie_up.php?rssid=20250 Fri, 02 Oct 2009 15:30:32 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23548-End_of_Saturn_a_loss_for_TV_ad_market_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23548-End_of_Saturn_a_loss_for_TV_ad_market_.php?rssid=20250 Thu, 01 Oct 2009 21:38:41 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23541-ADverse_Analysts_Cable_Execs_Say_Comcast_NBC_Universal_Deal_Makes_Perfect_Sense.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23541-ADverse_Analysts_Cable_Execs_Say_Comcast_NBC_Universal_Deal_Makes_Perfect_Sense.php?rssid=20250 Thu, 01 Oct 2009 17:39:31 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23505-Q4_Scatter_There_s_Money_Out_There_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23505-Q4_Scatter_There_s_Money_Out_There_.php?rssid=20250 Wed, 30 Sep 2009 14:52:06 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23385-Marketers_are_spending_again_Morgan_Stanley_has_the_quotes_to_prove_it_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23385-Marketers_are_spending_again_Morgan_Stanley_has_the_quotes_to_prove_it_.php?rssid=20250 Thu, 24 Sep 2009 18:59:29 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23246-GE_Believes_Vivendi_Will_Sell.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23246-GE_Believes_Vivendi_Will_Sell.php?rssid=20250 Fri, 18 Sep 2009 23:50:49 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23169-NBCU_s_Likely_Buyers.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23169-NBCU_s_Likely_Buyers.php?rssid=20250 Wed, 16 Sep 2009 12:44:35 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23104-Ford_and_McDonald_s_to_feature_on_Leno.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/23104-Ford_and_McDonald_s_to_feature_on_Leno.php?rssid=20250 Mon, 14 Sep 2009 12:00:25 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/22710-Nielsen_Rival_Begs_Question_Should_Online_and_TV_Viewing_Be_Counted_Alike_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/22710-Nielsen_Rival_Begs_Question_Should_Online_and_TV_Viewing_Be_Counted_Alike_.php?rssid=20250 Thu, 10 Sep 2009 15:24:06 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/22661-ABC_becomes_an_ad_agency_for_Sprint.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/22661-ABC_becomes_an_ad_agency_for_Sprint.php?rssid=20250 Tue, 08 Sep 2009 14:59:34 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/22483-Cash_for_Clunkers_A_boon_for_the_TV_ad_market_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/22483-Cash_for_Clunkers_A_boon_for_the_TV_ad_market_.php?rssid=20250 Fri, 28 Aug 2009 15:27:35 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/21878-Nielsen_Rivals_Polish_Their_Credentials.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/21878-Nielsen_Rivals_Polish_Their_Credentials.php?rssid=20250 Thu, 27 Aug 2009 13:57:52 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/21376-Advertising_Week_Schmooze_Fest_Details_Announced.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/21376-Advertising_Week_Schmooze_Fest_Details_Announced.php?rssid=20250 Wed, 26 Aug 2009 16:43:25 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/21333-The_salesman_behind_Martha_Stewart.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/21333-The_salesman_behind_Martha_Stewart.php?rssid=20250 Mon, 24 Aug 2009 14:33:50 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/21317-When_Ad_Dollars_Return_Where_Will_They_Go_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/21317-When_Ad_Dollars_Return_Where_Will_They_Go_.php?rssid=20250 Fri, 21 Aug 2009 16:50:39 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/21291-Ratings_Debate_Returns.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/21291-Ratings_Debate_Returns.php?rssid=20250 Thu, 20 Aug 2009 15:17:29 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/20874-Media_And_Advertisers_Back_New_Digital_Measurement_Service.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/20874-Media_And_Advertisers_Back_New_Digital_Measurement_Service.php?rssid=20250 Fri, 14 Aug 2009 11:11:28 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/20892-Health_Care_Ad_Boost_for_Cable_and_Stations.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/20892-Health_Care_Ad_Boost_for_Cable_and_Stations.php?rssid=20250 Fri, 14 Aug 2009 08:41:24 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/20862-Analysts_Ad_Recovery_In_Sight_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/20862-Analysts_Ad_Recovery_In_Sight_.php?rssid=20250 Thu, 13 Aug 2009 14:35:08 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/20815-Cable_Upfront_Winners_And_Losers.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/20815-Cable_Upfront_Winners_And_Losers.php?rssid=20250 Mon, 10 Aug 2009 18:00:04 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/20789-Upfront_Under_Wraps.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/20789-Upfront_Under_Wraps.php?rssid=20250 Fri, 07 Aug 2009 16:46:44 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/20760-Nielsen_Defends_Traditional_TV_sample.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/20760-Nielsen_Defends_Traditional_TV_sample.php?rssid=20250 Thu, 06 Aug 2009 16:28:48 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/20643-Interpublic_Relaunching_Branded_Entertainment_Division.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/20643-Interpublic_Relaunching_Branded_Entertainment_Division.php?rssid=20250 Thu, 30 Jul 2009 19:12:08 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19690-The_Web_s_Gone_Mad_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19690-The_Web_s_Gone_Mad_.php?rssid=20250 Tue, 28 Jul 2009 21:21:52 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19670-Ad_Execs_Praise_Silverman_s_Efforts_at_NBC.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19670-Ad_Execs_Praise_Silverman_s_Efforts_at_NBC.php?rssid=20250 Mon, 27 Jul 2009 23:30:54 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19653-Q_A_with_MediaVest_s_Brian_Terkelsen.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19653-Q_A_with_MediaVest_s_Brian_Terkelsen.php?rssid=20250 Mon, 27 Jul 2009 02:30:06 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19639-Upfronts_2009_CPMs_Aren_t_the_Only_Thing_on_the_Table.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19639-Upfronts_2009_CPMs_Aren_t_the_Only_Thing_on_the_Table.php?rssid=20250 Fri, 24 Jul 2009 20:36:42 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19606-Upfront_Dam_Breaks_Broadcast_Networks_Finally_Writing_Business.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19606-Upfront_Dam_Breaks_Broadcast_Networks_Finally_Writing_Business.php?rssid=20250 Thu, 23 Jul 2009 22:08:42 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19593-Upfronts_NBCU_Group_M_still_not_there_yet.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19593-Upfronts_NBCU_Group_M_still_not_there_yet.php?rssid=20250 Thu, 23 Jul 2009 03:37:46 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19584-Will_GM_Get_Auto_Ads_Back_on_the_Road_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19584-Will_GM_Get_Auto_Ads_Back_on_the_Road_.php?rssid=20250 Wed, 22 Jul 2009 16:21:12 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19466-As_Broadcast_Talks_Negative_CPMs_Cable_Moves_To_Lead_Upfront.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19466-As_Broadcast_Talks_Negative_CPMs_Cable_Moves_To_Lead_Upfront.php?rssid=20250 Thu, 16 Jul 2009 18:45:59 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19397-Lower_Third_Ads_Finish_First_in_MTV_Networks_Study.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/19397-Lower_Third_Ads_Finish_First_in_MTV_Networks_Study.php?rssid=20250 Wed, 15 Jul 2009 18:06:19 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/18744-If_the_Worst_Is_Over_When_Does_It_Get_Better_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/18744-If_the_Worst_Is_Over_When_Does_It_Get_Better_.php?rssid=20250 Tue, 14 Jul 2009 16:01:49 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/18691-Upfront_2009_Deadlock_broken_now_everyone_s_talking.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/18691-Upfront_2009_Deadlock_broken_now_everyone_s_talking.php?rssid=20250 Fri, 10 Jul 2009 03:59:27 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/18653-Upfront_2009_The_Correction_Year.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/18653-Upfront_2009_The_Correction_Year.php?rssid=20250 Wed, 08 Jul 2009 10:14:18 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/18591-NBCU_Group_M_Deal_Wrapped_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/18591-NBCU_Group_M_Deal_Wrapped_.php?rssid=20250 Wed, 01 Jul 2009 22:32:59 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/18575-TNT_Brings_LA_Underworld_to_NY_Underground.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/18575-TNT_Brings_LA_Underworld_to_NY_Underground.php?rssid=20250 Tue, 30 Jun 2009 21:19:41 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/17345-Is_CBS_the_next_partner_for_TV_Everywhere_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/17345-Is_CBS_the_next_partner_for_TV_Everywhere_.php?rssid=20250 Wed, 24 Jun 2009 20:52:45 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/17305-TV_s_C3_commercial_ratings_revealed_by_Magna.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/17305-TV_s_C3_commercial_ratings_revealed_by_Magna.php?rssid=20250 Mon, 22 Jun 2009 19:57:30 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/17286-GM_s_Gets_New_Ad_Budget_40_Million_to_50_Million_A_Month.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/17286-GM_s_Gets_New_Ad_Budget_40_Million_to_50_Million_A_Month.php?rssid=20250 Fri, 19 Jun 2009 19:07:49 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/17278-Networks_Buyers_Seeking_Light_at_End_of_Upfront_Tunnel.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/17278-Networks_Buyers_Seeking_Light_at_End_of_Upfront_Tunnel.php?rssid=20250 Fri, 19 Jun 2009 16:52:44 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/15491-Graden_s_going_Can_MTV_improve_the_ratings_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/15491-Graden_s_going_Can_MTV_improve_the_ratings_.php?rssid=20250 Tue, 16 Jun 2009 02:33:04 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/15451-DTV_is_sales_op_for_cable_and_satellite_players.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/15451-DTV_is_sales_op_for_cable_and_satellite_players.php?rssid=20250 Fri, 12 Jun 2009 18:49:59 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/15403-For_CNN_s_HLN_a_new_face_at_9_p_m_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/15403-For_CNN_s_HLN_a_new_face_at_9_p_m_.php?rssid=20250 Wed, 10 Jun 2009 03:22:29 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/15379-Canoe_gets_some_oars_Verklin_hires_COO.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/15379-Canoe_gets_some_oars_Verklin_hires_COO.php?rssid=20250 Mon, 08 Jun 2009 14:46:15 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/15319-Bankrupt_GM_To_Launch_TV_Ad_Campaign.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/15319-Bankrupt_GM_To_Launch_TV_Ad_Campaign.php?rssid=20250 Tue, 02 Jun 2009 00:56:53 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/15308-Morning_Joe_Brought_to_You_By_Starbucks.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/15308-Morning_Joe_Brought_to_You_By_Starbucks.php?rssid=20250 Mon, 01 Jun 2009 02:13:56 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/15296-Conan_s_ad_about_an_ad_A_DVR_buster.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/15296-Conan_s_ad_about_an_ad_A_DVR_buster.php?rssid=20250 Fri, 29 May 2009 15:33:07 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/14644-ANA_Shows_Cards_Mid_Poker_Game.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/14644-ANA_Shows_Cards_Mid_Poker_Game.php?rssid=20250 Thu, 28 May 2009 18:45:12 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13717-For_Product_Placement_Gurus_Oprah_s_OWN_May_Hold_Another_Meaning.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13717-For_Product_Placement_Gurus_Oprah_s_OWN_May_Hold_Another_Meaning.php?rssid=20250 Wed, 27 May 2009 19:27:28 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13350-CW_s_Rob_Tuck_If_It_s_Not_There_We_ll_Sell_in_Scatter_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13350-CW_s_Rob_Tuck_If_It_s_Not_There_We_ll_Sell_in_Scatter_.php?rssid=20250 Thu, 21 May 2009 19:32:35 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13346-Late_show_with_Lopez_books_Obama.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13346-Late_show_with_Lopez_books_Obama.php?rssid=20250 Thu, 21 May 2009 17:34:36 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13343-Upfronts_2009_The_CW_s_Newest_Client_Bass_Industries.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13343-Upfronts_2009_The_CW_s_Newest_Client_Bass_Industries.php?rssid=20250 Thu, 21 May 2009 15:31:43 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13334-ABC_Serves_Up_Commercials_Alongside_The_Sizzle_Tape.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13334-ABC_Serves_Up_Commercials_Alongside_The_Sizzle_Tape.php?rssid=20250 Wed, 20 May 2009 19:39:16 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13319-Upfronts_2009_Human_Target_Buzz_at_Fox_Upfront_Party.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13319-Upfronts_2009_Human_Target_Buzz_at_Fox_Upfront_Party.php?rssid=20250 Tue, 19 May 2009 17:08:15 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13291-ABC_s_Mike_Shaw_Fighting_Generics.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13291-ABC_s_Mike_Shaw_Fighting_Generics.php?rssid=20250 Mon, 18 May 2009 11:30:21 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13294-Dexter_And_Weeds_Ad_Friendly_.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13294-Dexter_And_Weeds_Ad_Friendly_.php?rssid=20250 Fri, 15 May 2009 20:24:26 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13274-ABC_s_Lost_Finale_Not_Short_On_Car_Ads.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13274-ABC_s_Lost_Finale_Not_Short_On_Car_Ads.php?rssid=20250 Thu, 14 May 2009 14:40:31 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13262-Only_CBS_Univision_Says_It_s_Growing_Too.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13262-Only_CBS_Univision_Says_It_s_Growing_Too.php?rssid=20250 Wed, 13 May 2009 17:51:36 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13256-Obama_Speech_to_Cost_Networks.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13256-Obama_Speech_to_Cost_Networks.php?rssid=20250 Wed, 29 Apr 2009 14:05:27 GMT http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13260-How_Upfront_Pricing_Could_Actually_Rise.php?rssid=20250 http://www.broadcastingcable.com/blog/ADverse_Atkinson_on_Advertising/13260-How_Upfront_Pricing_Could_Actually_Rise.php?rssid=20250 Tue, 24 Mar 2009 14:34:14 GMT