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    <title>Bright Automotive in the News</title>
    <link>http://www.brightautomotive.com/news/</link>
    <description>Bright Automotive in the News</description>
    <language>en-us</language>
    <copyright />
    <pubDate>Tue, 10 Nov 2009 19:49:03 GMT</pubDate>
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      <title>EcoGeek - Bright Doling Out Advice to Army, Automakers</title>
      <description>Bright Automotive, best known for its 100-mpg IDEA plug-in utility van, announced a new $1.4 million contract with the U.S. Army to build a plug-in hybrid for non-combat use.  The PHEV will be designed to cut Army fuel consumption as well as to demonstrate how an EV could potentially feed power back to the grid.  The project is part of an Army initiative to explore how bases could eventually run off-grid.</description>
      <link>http://www.brightautomotive.com/news/ecogeek---bright-doling-out-advice-to-army--automakers.html</link>
      <pubDate>Wed, 28 Oct 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/ecogeek---bright-doling-out-advice-to-army--automakers.html</guid>
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      <title>CNN - 6 hot electric car start-ups</title>
      <description>Bright is aiming at the commercial market with this plug-in hybrid van called the Bright Idea. It's targeted at big companies that buy vehicles in bulk, an area that Bright says has been ignored by other electric automakers. Bright boasts of working with companies like Duke Energy and Johnson Controls to help design its vans.</description>
      <link>http://www.brightautomotive.com/news/cnn---6-hot-electric-car-start-ups.html</link>
      <pubDate>Wed, 04 Nov 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/cnn---6-hot-electric-car-start-ups.html</guid>
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      <title>The Green Car Website - US Army commits to a Bright future</title>
      <description>When most people think of US Army vehicles, they naturally picture gas guzzling tanks or far from fuel efficient patrol vehicles. However, that may be about to change.</description>
      <link>http://www.brightautomotive.com/news/the-green-car-website---us-army-commits-to-a-bright-future.html</link>
      <pubDate>Tue, 27 Oct 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/the-green-car-website---us-army-commits-to-a-bright-future.html</guid>
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      <title>gas 2.0 - Bright’s Plug-in Hybrid Delivery Van Delivers: 40-Mile All-Electric Range, 40 MPG</title>
      <description>Indiana-based Bright Automotive has released some pretty impressive performance figures for its technically (and aerodynamically!) slick new IDEA cargo van. Aimed primarily at delivery fleets and in-town rental companies, the freshly-upgraded guppy promises to shave operating costs by thousands of dollars per year, per van.</description>
      <link>http://www.brightautomotive.com/news/gas-2-0---bright-s-plug-in-hybrid-delivery-van-delivers--40-mile-all-electric-range--40-mpg.html</link>
      <pubDate>Mon, 26 Oct 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/gas-2-0---bright-s-plug-in-hybrid-delivery-van-delivers--40-mile-all-electric-range--40-mpg.html</guid>
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      <title>Cleantech - Bright Automotive scores military contract</title>
      <description>Anderson, Ind.-based Bright Automotive said today the U.S. Army's department of Tactical Communications (TACOM) plans to test the startup's plug-in hybrid vehicles in non-combat situations. </description>
      <link>http://www.brightautomotive.com/news/cleantech---bright-automotive-scores-military-contract.html</link>
      <pubDate>Mon, 26 Oct 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/cleantech---bright-automotive-scores-military-contract.html</guid>
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      <title>The Herald Bulletin - Bright Automotive lands $1.4 million Army contract</title>
      <description>ANDERSON, Ind. – Anderson-based Bright Automotive has landed a $1.4 million contract with the U.S. Army to conduct a demonstration project on plug-in hybrid electric vehicles.</description>
      <link>http://www.brightautomotive.com/news/the-herald-bulletin---bright-automotive-lands--1-4-million-army-contract.html</link>
      <pubDate>Mon, 26 Oct 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/the-herald-bulletin---bright-automotive-lands--1-4-million-army-contract.html</guid>
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      <title>Electricnick, The EV Revolution - Bright Idea, The Numbers</title>
      <description>Bright Automotive has announced updated technology and numbers on its Idea Cargo, plug-in hybrid, PHEV.

The gist is that Bright Automotive is looking at the electric drive revolution in a pragmatic way, via fleets and cargo space.  With the introduction of its Idea Cargo based on a plug-in hybrid, PHEV platform, the company aims squarely at businesses interested in cutting down on gas costs.</description>
      <link>http://www.brightautomotive.com/news/electricnick--the-ev-revolution---bright-idea--the-numbers.html</link>
      <pubDate>Thu, 22 Oct 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/electricnick--the-ev-revolution---bright-idea--the-numbers.html</guid>
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      <title>Mother Nature Network - Is this the most eco-friendly delivery van in the world?</title>
      <description>“Be careful, that’s a $2 million vehicle!” Not only did I know it was worth that much, I was fully aware that the prototype plug-in hybrid I was about to drive represented the hopes, dreams and aspirations of a small team of Bright Automotive employees in Anderson, Indiana, a Rust Belt town that Detroit forgot (when General Motors cut 20,000 jobs). Michael Moore could have a field day there.</description>
      <link>http://www.brightautomotive.com/news/mother-nature-network---is-this-the-most-eco-friendly-delivery-van-in-the-world-.html</link>
      <pubDate>Tue, 20 Oct 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/mother-nature-network---is-this-the-most-eco-friendly-delivery-van-in-the-world-.html</guid>
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      <title>autobloggreen - Quick Spin: newly upgraded Bright IDEA delivers</title>
      <description>The concepts that went into the Bright IDEA – a lightweight plug-in hybrid that serves a specific and large population – look great on paper. The vehicle itself, though, has never really looked all that good in the pictures we've seen. This week, during the Business of Plugging In conference, we had a chance to see and drive the IDEA plug-in hybrid ourselves, we can say that it's much better in person than any numbers or pictures can suggest. We've written in detail about Bright Automotive's business plan for the IDEA (read that post here), so it's time to dig into what this vehicle looks, acts and drives like. Most important, now that we've seen the IDEA up close, we have a better idea what it could do for fleets looking to curb their fuel usage.</description>
      <link>http://www.brightautomotive.com/news/autobloggreen---quick-spin--newly-upgraded-bright-idea-delivers.html</link>
      <pubDate>Wed, 21 Oct 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/autobloggreen---quick-spin--newly-upgraded-bright-idea-delivers.html</guid>
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      <title>BNET - A Bright Future? Indiana Plug-In Hybrid Company Needs Government Funding.</title>
      <description>INDIANAPOLIS, INDIANA—John Waters, President of Bright Automotive, stops the car in an industrial pocket of Indianapolis and gestures at a nondescript building. “Right there is where we built the batteries for the General Motors EV-1 battery car. In that building, we tested the first large-format lithium-ion batteries that were used on the Segway. And over there, we electrified anything with wheels on it: sports cars, trucks, golf carts.”</description>
      <link>http://www.brightautomotive.com/news/bnet---a-bright-future--indiana-plug-in-hybrid-company-needs-government-funding-.html</link>
      <pubDate>Tue, 20 Oct 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/bnet---a-bright-future--indiana-plug-in-hybrid-company-needs-government-funding-.html</guid>
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      <title>INDYSTAR.com - Anderson startup boosts output of plug-in hybrid</title>
      <description>Anderson start-up Bright Automotive said it has tweaked its proposed work van to travel 40 miles on battery power, up from 30 miles in an earlier experimental version.</description>
      <link>http://www.brightautomotive.com/news/indystar-com---anderson-startup-boosts-output-of-plug-in-hybrid.html</link>
      <pubDate>Tue, 20 Oct 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/indystar-com---anderson-startup-boosts-output-of-plug-in-hybrid.html</guid>
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      <title>The Herald Bulletin - Bright Automotive upgrades IDEA performance</title>
      <description>ANDERSON, Ind. — Anderson-based Bright Automotive says it has improved the performance of its plug-in hybrid vehicle, the Idea.

On Tuesday, Bright said the vehicle can now travel 40 miles using electric power only in “EV mode,” thanks to a new 13 kilowatt-hour battery pack. After the 40-mile threshold, the Idea will travel 36 miles per gallon in “standard hybrid” mode.</description>
      <link>http://www.brightautomotive.com/news/the-herald-bulletin---bright-automotive-upgrades-idea-performance.html</link>
      <pubDate>Tue, 20 Oct 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/the-herald-bulletin---bright-automotive-upgrades-idea-performance.html</guid>
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      <title>Greentech Media: How to Improve Car Mileage: Aluminum and Composites</title>
      <description>Weight is the third fuel.

Although many companies are promoting batteries and biofuels as a way to wean the world off of fossil fuels, mass and aerodynamics play a significant, if often unrecognized role, in increasing mileage, according to Mike Brylawski, the vice president of corporate strategy at Bright Automotive. We interviewed him during Reinventing Fire, a conference being held by the Rocky Mountain Institute in San Francisco.

Bright is designing a lightweight, hybrid delivery van slated to come out in 2013. It will drive 40 miles on electric power and then 40-miles on a combination of gas and electric power, similar to how a Prius drives. Bright spun out of RMI earlier this year. Vans only get around 10 to 16 miles per gallon, so increasing mileage in these kinds of cars can translate into massive cuts in liquid fuel consumption. 900,000 new delivery vehicles get sold a year in Canada, the U.S. and Mexico, he added.</description>
      <link>http://www.brightautomotive.com/news/greentech-media--how-to-improve-car-mileage--aluminum-and-composites.html</link>
      <pubDate>Fri, 02 Oct 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/greentech-media--how-to-improve-car-mileage--aluminum-and-composites.html</guid>
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      <title>msnbc - Energy guru says green needn’t be grim</title>
      <description>If someone told you America's long-term energy needs could be met without oil or nuclear power, would you think he was crazy? The craziest thing about Amory Lovins is that he says the financial numbers prove it.</description>
      <link>http://www.brightautomotive.com/news/msnbc---energy-guru-says-green-needn-t-be-grim.html</link>
      <pubDate>Tue, 29 Sep 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/msnbc---energy-guru-says-green-needn-t-be-grim.html</guid>
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      <title>Detroit Free Press - Consumers wait on electrics as companies build their fleets</title>
      <description>While it could take years for everyday consumers to shell out their money for a new electric vehicle — that will most certainly come with an initial price premium — businesses like AT&amp;T, Frito-Lay, Staples, utilities and others are lining up for new models. For consumers, electric vehicles compete against fuel-efficient alternatives that cost less.</description>
      <link>http://www.brightautomotive.com/news/detroit-free-press---consumers-wait-on-electrics-as-companies-build-their-fleets.html</link>
      <pubDate>Sun, 27 Sep 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/detroit-free-press---consumers-wait-on-electrics-as-companies-build-their-fleets.html</guid>
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      <title>The New York Times - Electric Utilities Commit to Plug-In Hybrids</title>
      <description>To take off, the emerging electric vehicle market will need early adopters, and two Southern-based utilities just stepped up to the plate. FPL Group, the company that includes Florida Power and Light, and Duke Energy, which serves 11 million people in the South and Midwest, together operate about 10,000 vehicles. And they said this week that by 2020 all new purchases of fleet vehicles will be plug-in hybrid or all-electric. </description>
      <link>http://www.brightautomotive.com/news/the-new-york-times---electric-utilities-commit-to-plug-in-hybrids.html</link>
      <pubDate>Fri, 25 Sep 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/the-new-york-times---electric-utilities-commit-to-plug-in-hybrids.html</guid>
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      <title>The New York Times - Utilities Make Big Bets on Electric Vehicles</title>
      <description>Duke Energy Corp. and FPL Group Inc., two of the nation's largest electric utilities, said today they will transition their entire automobile fleets to plug-in hybrid and full-electric vehicles.</description>
      <link>http://www.brightautomotive.com/news/the-new-york-times---utilities-make-big-bets-on-electric-vehicles.html</link>
      <pubDate>Thu, 24 Sep 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/the-new-york-times---utilities-make-big-bets-on-electric-vehicles.html</guid>
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      <title>Charlotte Business Journal - Duke, FPL Group invest $600M in green vehicles</title>
      <description>Duke Energy Corp. and Florida energy supplier FPL Group Inc. plan to convert nearly 10,000 road vehicles in their fleets to electric power by 2020.</description>
      <link>http://www.brightautomotive.com/news/charlotte-business-journal---duke--fpl-group-invest--600m-in-green-vehicles.html</link>
      <pubDate>Thu, 24 Sep 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/charlotte-business-journal---duke--fpl-group-invest--600m-in-green-vehicles.html</guid>
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      <title>ThomasNet - Bright Automotive Exec to Discuss Developmnet of 100-Mile/Gal Delivery Van at SPE® ACCE Conference</title>
      <description>TROY (DETROIT), MICH. - With the current focus on significantly increasing fuel economy and reducing tailpipe emissions for ground transportation, much effort is being expended on reimagining passenger vehicles as both traditional and new automakers rush to fill an emerging market need. This leaves the delivery-vehicle segment wide open and much in need of a makeover - a niche that startup automaker Bright Automotive (Anderson, Ind.) is positioning itself to serve. </description>
      <link>http://www.brightautomotive.com/news/thomasnet---bright-automotive-exec-to-discuss-developmnet-of-100-mile-gal-delivery-van-at-spe--acce-conference.html</link>
      <pubDate>Wed, 09 Sep 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/thomasnet---bright-automotive-exec-to-discuss-developmnet-of-100-mile-gal-delivery-van-at-spe--acce-conference.html</guid>
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      <title>BNET - Bright's Big Plug-In Hybrid Production Plans (Conversions, Too)</title>
      <description>When President Obama announced on the campaign trail that he wanted to see a million plug-in hybrids on American roads by 2015, people—especially in the auto industry—thought he was dreaming. One company that is taking the goal seriously reports Autoblog.com, is Bright Automotive.</description>
      <link>http://www.brightautomotive.com/news/bnet---bright-s-big-plug-in-hybrid-production-plans--conversions--too-.html</link>
      <pubDate>Fri, 04 Sep 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/bnet---bright-s-big-plug-in-hybrid-production-plans--conversions--too-.html</guid>
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      <title>autobloggreen - Bright Automotive has an IDEA to put 150,000 PHEVs on the road by 2015</title>
      <description>Bright Automotive unveiled the Bright IDEA plug-in hybrid van at the end of April in Washington, D.C. The van that was on display that day is still the only IDEA in existence, but Bright has big dreams to get their through-the-road hybrid system into a lot of vehicles, even before the IDEA goes into production in three or four years. We recently had a chance to sit down with Michael Brylawski, Bright Automotive's of VP Corporate Strategy, to talk about the IDEA, Bright Automotive's new conversion options and why the government should be looking seriously at handing out money to start-ups.

Find out how Bright could put 150,000 PHEVs on the road by 2015 after the jump.</description>
      <link>http://www.brightautomotive.com/news/autobloggreen---bright-automotive-has-an-idea-to-put-150-000-phevs-on-the-road-by-2015.html</link>
      <pubDate>Tue, 01 Sep 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/autobloggreen---bright-automotive-has-an-idea-to-put-150-000-phevs-on-the-road-by-2015.html</guid>
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      <title>Examiner.com - A Bright IDEA gets even better with time</title>
      <description>Bright Automotive is the up and rising team that is a perfect reminder of what makes America strong, entrepreneurship, experience and vision. The gist is the team was at the Plug In 2009 conference and were impressing many with the DNA the company has to offer.</description>
      <link>http://www.brightautomotive.com/news/examiner-com---a-bright-idea-gets-even-better-with-time.html</link>
      <pubDate>Sun, 16 Aug 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/examiner-com---a-bright-idea-gets-even-better-with-time.html</guid>
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      <title>Clean Green Cars - VW to benefit from a Bright IDEA</title>
      <description>Bright Automotive may only be considered a start-up company, but it is about to have a significant impact on one of the most important car manufacturers in the world - Volkswagen.</description>
      <link>http://www.brightautomotive.com/news/clean-green-cars---vw-to-benefit-from-a-bright-idea.html</link>
      <pubDate>Wed, 12 Aug 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/clean-green-cars---vw-to-benefit-from-a-bright-idea.html</guid>
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      <title>Examiner.com - Wrapping Up Plug In 2009</title>
      <description>Plug In 2009 comes to an end and leaves us a clearer picture of where the industry is.

The conference was about the state of the industry and it is obvious how much it has changed from a year ago.</description>
      <link>http://www.brightautomotive.com/news/examiner-com---wrapping-up-plug-in-2009.html</link>
      <pubDate>Thu, 13 Aug 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/examiner-com---wrapping-up-plug-in-2009.html</guid>
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      <title>INDYSTAR.com - Heed a Bright Idea</title>
      <description>John Waters pressed his business card into President Barack Obama's hand at last week's economic stimulus rally in Wakarusa.

The founder of Bright Automotive, whose hybrid electric Idea delivery van gets 100 miles per gallon, then made his pitch for consideration of the company's $450 million federal loan from a special technology program Congress created in 2007. The meeting lasted less than a minute.</description>
      <link>http://www.brightautomotive.com/news/indystar-com---heed-a-bright-idea.html</link>
      <pubDate>Thu, 13 Aug 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/indystar-com---heed-a-bright-idea.html</guid>
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      <title>Detroit Free Press - Invest in auto entrepreneurs</title>
      <description>Today, an opportunity exists for the United States to once again take the lead. In late 2007, Congress took a bold and bipartisan step to stimulate the development of advanced vehicles. Section 136 of the Energy Independence and Security Act empowered the Department of Energy to provide $25 billion in loans to manufacturers of advanced technology, fuel-efficient vehicles.</description>
      <link>http://www.brightautomotive.com/news/detroit-free-press---invest-in-auto-entrepreneurs.html</link>
      <pubDate>Wed, 29 Jul 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/detroit-free-press---invest-in-auto-entrepreneurs.html</guid>
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      <title>Bright in TIME.com  -  The  Coming  New  New  Economy</title>
      <description>Author Kurt Andersen's new book, Reset: How This Crisis Can Restore Our Values and Renew America, examines the economic, political and cultural opportunities to be found in the wake of the financial crises. In this excerpt, the second of five pieces to appear on TIME.com, he examines the corporate ingenuity that often arises in the wake of fiscal disaster.</description>
      <link>http://www.brightautomotive.com/news/bright-in-time-com-----the--coming--new--new--economy.html</link>
      <pubDate>Tue, 04 Aug 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/bright-in-time-com-----the--coming--new--new--economy.html</guid>
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      <title>BNET Auto - Five Tips for Starting a Car Company</title>
      <description>San Francisco,Ca,USA - What I like about Bright Automotive is that its vehicle is, well, a panel van, albeit the world's first plug-in hybrid one. But long before the vehicle ...</description>
      <link>http://www.brightautomotive.com/news/bnet-auto---five-tips-for-starting-a-car-company.html</link>
      <pubDate>Tue, 21 Jul 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/bnet-auto---five-tips-for-starting-a-car-company.html</guid>
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      <title>INDYSTAR.com - My View: Plugged into the future of auto technology</title>
      <description>While Detroit automakers struggle to find their footing, Indiana companies have been advancing the future of automotive technology for years.</description>
      <link>http://www.brightautomotive.com/news/indystar-com---my-view--plugged-into-the-future-of-auto-technology.html</link>
      <pubDate>Wed, 05 Aug 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/indystar-com---my-view--plugged-into-the-future-of-auto-technology.html</guid>
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      <title>INDYSTAR.com - Closing the gap between rhetoric and reality</title>
      <description>Let's hope the reality of developing a new generation of electric cars in the United States someday matches President Barack Obama's optimistic rhetoric delivered Wednesday in Wakarusa.</description>
      <link>http://www.brightautomotive.com/news/indystar-com---closing-the-gap-between-rhetoric-and-reality.html</link>
      <pubDate>Thu, 06 Aug 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/indystar-com---closing-the-gap-between-rhetoric-and-reality.html</guid>
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      <title>Reuters - DOE Finances 'Old Guard' Auto Companies as Startups Lose Out</title>
      <description>Some automotive entrepreneurs are feeling like when it comes to getting DOE funding, it's who, not what you know. </description>
      <link>http://www.brightautomotive.com/news/reuters---doe-finances--old-guard--auto-companies-as-startups-lose-out.html</link>
      <pubDate>Fri, 07 Aug 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/reuters---doe-finances--old-guard--auto-companies-as-startups-lose-out.html</guid>
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      <title>The Herald Bulletin - Bright shopping hybrid-electric vehicle internationally - Anderson startup follows leads from Norway to Iceland</title>
      <description>ANDERSON - Bright Automotive is marketing its homegrown hybrid to the world. Officials from the Anderson-based startup traveled to Iceland last week to discuss bringing its plug-in hybrid-electric vehicle, the Idea, to Europe. Bright developed the lead during the EVS-24 conference in Stavenger, Norway, which ran May 13-16.</description>
      <link>http://www.brightautomotive.com/news/the-herald-bulletin---bright-shopping-hybrid-electric-vehicle-internationally---anderson-startup-follows-leads-from-norway-to-iceland.html</link>
      <pubDate>Mon, 22 Jun 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/the-herald-bulletin---bright-shopping-hybrid-electric-vehicle-internationally---anderson-startup-follows-leads-from-norway-to-iceland.html</guid>
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      <title>The Washington Post - Small Firms Take Big Electric Leap</title>
      <description>Upstart Automakers Face Long Odds in Wresting Energy-Efficient Niche From Giants</description>
      <link>http://www.brightautomotive.com/news/the-washington-post---small-firms-take-big-electric-leap.html</link>
      <pubDate>Sat, 08 Aug 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/the-washington-post---small-firms-take-big-electric-leap.html</guid>
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      <title>SAE International - Prototype PHEV fleet van gets 100 mpg</title>
      <description>Bright Automotive, a year-and-a-half-old start-up company based in Anderson, IN, recently introduced a prototype plug-in hybrid van for commercial fleet use that is expected to travel 50 mi (80 km) on 0.5 gal (1.9 L) of gasoline. Stoked on government loans, the start-up projects yearly sales of 50,000 IDEA light commercial trucks by 2013.</description>
      <link>http://www.brightautomotive.com/news/sae-international---prototype-phev-fleet-van-gets-100-mpg.html</link>
      <pubDate>Fri, 05 Jun 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/sae-international---prototype-phev-fleet-van-gets-100-mpg.html</guid>
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    <item>
      <title>Reuters - Bright Automotive Applies for Stimulus Package Grants to Accelerate Production</title>
      <description>Bright Automotive today
announced it has applied for $35 million in government grants in support of
the President's goal to put one million plug-in hybrid electric vehicles
(PHEV) on the road by 2015. </description>
      <link>http://www.brightautomotive.com/news/reuters---bright-automotive-applies-for-stimulus-package-grants-to-accelerate-production.html</link>
      <pubDate>Mon, 01 Jun 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/reuters---bright-automotive-applies-for-stimulus-package-grants-to-accelerate-production.html</guid>
    </item>
 
    <item>
      <title>Greentech Media - Lightweight Automaker Bright Wants Stimulus Too—$35M</title>
      <description>Bright Automotive, the automotive spin-out from the Rocky Mountain Institute, has applied for $35 million in grants under the American Recovery and Reinvestment Act, everyone's favorite piece of legislation.</description>
      <link>http://www.brightautomotive.com/news/greentech-media---lightweight-automaker-bright-wants-stimulus-too--35m.html</link>
      <pubDate>Mon, 01 Jun 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/greentech-media---lightweight-automaker-bright-wants-stimulus-too--35m.html</guid>
    </item>
 
    <item>
      <title>Greentech Media -The Myth of Electric Vehicle Subsidies</title>
      <description>Niche vehicles and utility fleets could be the tipping point for electric vehicles sales. But it won’t take subsidies, according to automakers.</description>
      <link>http://www.brightautomotive.com/news/greentech-media--the-myth-of-electric-vehicle-subsidies.html</link>
      <pubDate>Thu, 28 May 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/greentech-media--the-myth-of-electric-vehicle-subsidies.html</guid>
    </item>
 
    <item>
      <title>The Herald Bulletin - Three Anderson businesses ‘Companies to Watch’</title>
      <description>ANDERSON — Three Anderson companies were named to the Indiana Economic Development Corporation’s “Companies to Watch” list Tuesday.</description>
      <link>http://www.brightautomotive.com/news/the-herald-bulletin---three-anderson-businesses--companies-to-watch-.html</link>
      <pubDate>Tue, 14 Jul 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/the-herald-bulletin---three-anderson-businesses--companies-to-watch-.html</guid>
    </item>
 
    <item>
      <title>Mother Nature Network - Plugging in, taking off: Eight electric vehicle startups to watch</title>
      <description>We’re in Silicon Valley, and the setting is a nondescript industrial park. The office looks like all the rest, though it invariably has a garage attached to it. This is the scene for numerous electric vehicle (EV) startups, many of them headed by California tech refugees. I hear from them nearly every day now. It’s an entrepreneurial field day not seen since, well, the tech startups of the 1990s—which took place in exactly the same place.</description>
      <link>http://www.brightautomotive.com/news/mother-nature-network---plugging-in--taking-off--eight-electric-vehicle-startups-to-watch.html</link>
      <pubDate>Mon, 06 Jul 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/mother-nature-network---plugging-in--taking-off--eight-electric-vehicle-startups-to-watch.html</guid>
    </item>
 
    <item>
      <title>The Christian Science Monitor - What the future of the auto industry will look like</title>
      <description>WASHINGTON; AND ANDERSON, IND. - John Waters is leaning against a vehicle that looks like a delivery van as imagined by Pixar Animation. The IDEA – that’s its name – is blocky, yet curved, with wheel skirts and a little upswoop at the back that adds attitude. You can almost hear it speaking in a chirpy cartoon voice.</description>
      <link>http://www.brightautomotive.com/news/the-christian-science-monitor---what-the-future-of-the-auto-industry-will-look-like.html</link>
      <pubDate>Thu, 02 Jul 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/the-christian-science-monitor---what-the-future-of-the-auto-industry-will-look-like.html</guid>
    </item>
 
    <item>
      <title>The Hearld Bulletin - Bright hires battery development VP</title>
      <description>ANDERSON - Bright Automotive announced Thursday it has hired Evan House as vice president for battery development.</description>
      <link>http://www.brightautomotive.com/news/the-hearld-bulletin---bright-hires-battery-development-vp.html</link>
      <pubDate>Thu, 21 May 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/the-hearld-bulletin---bright-hires-battery-development-vp.html</guid>
    </item>
 
    <item>
      <title>fleetnews.co.uk - 100mpg Hybrid Van Launched</title>
      <description>The Idea, a multi-use LCV designed to be run by urban-based delivery fleets with typical round journeys of 50 miles, is claimed to be between five and 10 times more efficient than current combustion engine powered vans.</description>
      <link>http://www.brightautomotive.com/news/fleetnews-co-uk---100mpg-hybrid-van-launched.html</link>
      <pubDate>Tue, 19 May 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/fleetnews-co-uk---100mpg-hybrid-van-launched.html</guid>
    </item>
 
    <item>
      <title>National Journal - Is Obama's goal achievable?</title>
      <description>In mid-April, Bright Automotive CEO John Waters went to Capitol Hill to introduce his company's high-tech van, a plug-in hybrid that he says will travel 100 miles on a gallon of gasoline and produce only one-third as much global-warming pollution as a conventional van. Called IDEA, the van "will change the world," Waters told reporters and lawmakers gathered outside the Cannon House Office Building.</description>
      <link>http://www.brightautomotive.com/news/national-journal---is-obama-s-goal-achievable-.html</link>
      <pubDate>Sat, 02 May 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/national-journal---is-obama-s-goal-achievable-.html</guid>
    </item>
 
    <item>
      <title>New York Times - A Work Truck for Mr. Green Jeans</title>
      <description>It seems that every week I’m contacted by several companies that have big plans to produce electric or hybrid vehicles. (While this post was being edited, I put my editor on hold and took another one of those calls.) But among these many announcements is an interesting concept from Bright Automotive of Anderson, Ind. </description>
      <link>http://www.brightautomotive.com/news/new-york-times---a-work-truck-for-mr--green-jeans.html</link>
      <pubDate>Mon, 20 Apr 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/new-york-times---a-work-truck-for-mr--green-jeans.html</guid>
    </item>
 
    <item>
      <title>NEW YORK (AP) — It sounds like a bright idea.</title>
      <description>Anderson, Ind.-based startup Bright Automotive on Tuesday unveiled the IDEA, a 100-mpg plug-in hybrid electric van that it is looking to sell to fleet customers such as businesses and government agencies.</description>
      <link>http://www.brightautomotive.com/news/new-york--ap----it-sounds-like-a-bright-idea-.html</link>
      <pubDate>Tue, 21 Apr 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/new-york--ap----it-sounds-like-a-bright-idea-.html</guid>
    </item>
 
    <item>
      <title>Forbes - Forget those expensive electric sports cars. Go for the mailman.</title>
      <description>An Indiana start-up figures the fastest way to get more plug-in hybrid vehicles on the road isn't by designing sexy battery-powered sports cars. It's by convincing fleet operators how much they'll save using electric delivery vans.</description>
      <link>http://www.brightautomotive.com/news/forbes---forget-those-expensive-electric-sports-cars--go-for-the-mailman-.html</link>
      <pubDate>Tue, 21 Apr 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/forbes---forget-those-expensive-electric-sports-cars--go-for-the-mailman-.html</guid>
    </item>
 
    <item>
      <title>Fast Company - 100 MPG Plug-In Hybrid Truck: It's Good Enough for the Post Office</title>
      <description>Plug-in hybrid (PHEV) sedans, sports cars, and SUVs are fine for everyday consumer use, but what about businesses that require larger vans (i.e. the U.S. Post Office)? Bright Automotive's new "light-use truck" eschews the sexy aesthetic of cars like the Chevy Volt and Fisker Karma for a more utilitarian 180-cubic-foot space with a 2,000 pound payload.</description>
      <link>http://www.brightautomotive.com/news/fast-company---100-mpg-plug-in-hybrid-truck--it-s-good-enough-for-the-post-office.html</link>
      <pubDate>Wed, 22 Apr 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/fast-company---100-mpg-plug-in-hybrid-truck--it-s-good-enough-for-the-post-office.html</guid>
    </item>
 
    <item>
      <title>WIRED - 100-MPG Delivery Van Is a Bright Idea</title>
      <description>A startup led by a veteran of General Motors EV1 program plans to put thousands of plug-in hybrid delivery vans on the road by 2012 and says "America needs" the 100-mpg vehicles.</description>
      <link>http://www.brightautomotive.com/news/wired---100-mpg-delivery-van-is-a-bright-idea.html</link>
      <pubDate>Tue, 21 Apr 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/wired---100-mpg-delivery-van-is-a-bright-idea.html</guid>
    </item>
 
    <item>
      <title>The Hearld Bulletin - Bright unveils ‘Idea’ hybrid-electric car</title>
      <description>The Anderson Hearld Bulletin - The matching green neck ties of the Bright Automotive team sent a clear message: There is money to be made in clean energy.

Anderson-based Bright unveiled its 100 miles-per-gallon vehicle, the “Idea,” on Tuesday in the nation’s capital, just in time for Earth Day.</description>
      <link>http://www.brightautomotive.com/news/the-hearld-bulletin---bright-unveils--idea--hybrid-electric-car.html</link>
      <pubDate>Wed, 22 Apr 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/the-hearld-bulletin---bright-unveils--idea--hybrid-electric-car.html</guid>
    </item>
 
    <item>
      <title>Fox News - 'Bright' IDEA? (Video)</title>
      <description>Hybrid gets 100 miles to the gallon?</description>
      <link>http://www.brightautomotive.com/news/fox-news----bright--idea---video-.html</link>
      <pubDate>Tue, 21 Apr 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/fox-news----bright--idea---video-.html</guid>
    </item>
 
    <item>
      <title>Detroit Free Press - A 100 m.p.g. truck? A Bright IDEA</title>
      <description>More evidence that we are approaching an exciting new frontier in the automotive industry will be on display today on Capitol Hill. A largely unknown automaker — Bright Automotive of Anderson, Ind. — will be unveiling its IDEA, a 100 miles-per-gallon plug-in hybrid electric vehicle. </description>
      <link>http://www.brightautomotive.com/news/detroit-free-press---a-100-m-p-g--truck--a-bright-idea.html</link>
      <pubDate>Tue, 21 Apr 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/detroit-free-press---a-100-m-p-g--truck--a-bright-idea.html</guid>
    </item>
 
    <item>
      <title>The Wall Street Journal - Bright Automotive Has Its IDEA</title>
      <description>Bright Automotive, Inc. is naming its new plug-in hybrid vehicle, promising to achieve 100 millies per gallon, IDEA. The concept verison will make its public debut on April 21 in Washington DC.</description>
      <link>http://www.brightautomotive.com/news/the-wall-street-journal---bright-automotive-has-its-idea.html</link>
      <pubDate>Mon, 06 Apr 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/the-wall-street-journal---bright-automotive-has-its-idea.html</guid>
    </item>
 
    <item>
      <title>Green Car Congress - New Indiana-Based Cleantech Research Partnership</title>
      <description>A new Indiana-based cleantech partnership—The Energy Systems Network (ESN)—launched on Tuesday. The ESN brings together private firms, research institutions and public agencies focused on bringing new energy technologies to market through leveraging Indiana’s manufacturing sector and R&amp;D capabilities. ESN will provide project development and coordination for joint ventures and cooperative partnerships between network members.</description>
      <link>http://www.brightautomotive.com/news/green-car-congress---new-indiana-based-cleantech-research-partnership.html</link>
      <pubDate>Thu, 02 Apr 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/green-car-congress---new-indiana-based-cleantech-research-partnership.html</guid>
    </item>
 
    <item>
      <title>John E. Waters on CNBC</title>
      <description>Austin Ligon, former CEO of CarMax, and John E. Waters, CEO of Bright Automotive, discuss the new auto frontier and what the future holds for the Detroit 3.</description>
      <link>http://www.brightautomotive.com/news/john-e--waters-on-cnbc.html</link>
      <pubDate>Mon, 30 Mar 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/john-e--waters-on-cnbc.html</guid>
    </item>
 
    <item>
      <title>Cleantech Group - Stealthy Bright Automotive gives hints about electric car launch</title>
      <description>Indiana-based startup plans to unveil gas-electric plug-in hybrid capable of reaching 400 miles on a tank of gas at Norway auto show in May. The one-year-old company has created buzz because of its origins in the consulting organization Rocky Mountain Institute and the track record of CEO John Waters, who invented the battery pack system for General Motors’ EV1 electric vehicle, which was discontinued after three years in 1999. </description>
      <link>http://www.brightautomotive.com/news/cleantech-group---stealthy-bright-automotive-gives-hints-about-electric-car-launch.html</link>
      <pubDate>Tue, 10 Mar 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/cleantech-group---stealthy-bright-automotive-gives-hints-about-electric-car-launch.html</guid>
    </item>
 
    <item>
      <title>Mother Nature Network - The Future is Bright: A first look at a new plug-in hybrid</title>
      <description>The Bright team is putting together a plug-in hybrid from scratch. Working on a shoestring, they plan to unveil a working prototype in May. Bright Automotive is “showing a bit of leg” with its new plug-in hybrid vehicle, which should be available in model year 2013.</description>
      <link>http://www.brightautomotive.com/news/mother-nature-network---the-future-is-bright--a-first-look-at-a-new-plug-in-hybrid.html</link>
      <pubDate>Fri, 06 Mar 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/mother-nature-network---the-future-is-bright--a-first-look-at-a-new-plug-in-hybrid.html</guid>
    </item>
 
    <item>
      <title>Moving from car 2.0 to car 10.0</title>
      <description>John E. Waters, the President &amp; CEO of Bright Automotive, was a welcome flash of light and inspiration. </description>
      <link>http://www.brightautomotive.com/news/moving-from-car-2-0-to-car-10-0.html</link>
      <pubDate>Thu, 19 Feb 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/moving-from-car-2-0-to-car-10-0.html</guid>
    </item>
 
    <item>
      <title>Car Companies "Rearranging the Deck Chairs on the Titanic?"</title>
      <description>After a panel discussion, Nesbitt, along with representatives of Toyota and hybrid startup Bright Automotive, were asked a very rude question.

"Are you guys rearranging the deck chairs on the Titanic?"</description>
      <link>http://www.brightautomotive.com/news/car-companies--rearranging-the-deck-chairs-on-the-titanic--.html</link>
      <pubDate>Thu, 19 Feb 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/car-companies--rearranging-the-deck-chairs-on-the-titanic--.html</guid>
    </item>
 
    <item>
      <title>Bright Automotive to unveil plug-in hybrid in spring</title>
      <description>Bright Automotive, which is a spin-off of think-tank Rocky Mountain Institute, will unveil its 100-mile-per-gallon car in May at the 24th Electric Vehicle Symposium in Stavanger, Norway, with a likely introduction to the U.S. market earlier than that.</description>
      <link>http://www.brightautomotive.com/news/bright-automotive-to-unveil-plug-in-hybrid-in-spring.html</link>
      <pubDate>Thu, 22 Jan 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/bright-automotive-to-unveil-plug-in-hybrid-in-spring.html</guid>
    </item>
 
    <item>
      <title>CNET News - Bright Automotive to enter electric-car derby</title>
      <description>Start-up Bright Automotive is designing a line of plug-in electric vehicles that get a 100 miles per gallon by combining a bag full of fuel-efficiency tricks with an electric motor.</description>
      <link>http://www.brightautomotive.com/news/cnet-news---bright-automotive-to-enter-electric-car-derby.html</link>
      <pubDate>Mon, 23 Feb 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/cnet-news---bright-automotive-to-enter-electric-car-derby.html</guid>
    </item>
 
    <item>
      <title>Bright Automotive tells congress that Auto Bailout funds must also be used to enable innovation by entrepreneurial companies.</title>
      <description>Bright Automotive tells Congress that 'Auto Bailout' funds must also be
used to enable innovation by entrepreneurial companies
launched from research efforts at Colorado-based Rocky Mountain Institute.</description>
      <link>http://www.brightautomotive.com/news/bright-automotive-tells-congress-that-auto-bailout-funds-must-also-be-used-to-enable-innovation-by-entrepreneurial-companies-.html</link>
      <pubDate>Mon, 08 Dec 2008 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/bright-automotive-tells-congress-that-auto-bailout-funds-must-also-be-used-to-enable-innovation-by-entrepreneurial-companies-.html</guid>
    </item>
 
    <item>
      <title>Think Tank's Plug-In Car: Aerodynamics Are Key</title>
      <description>Bright Automotive says it soon will release an electric car with a 100 mile per gallon plus plug-in – and the company says it will keep the car economically priced.</description>
      <link>http://www.brightautomotive.com/news/think-tank-s-plug-in-car--aerodynamics-are-key.html</link>
      <pubDate>Wed, 21 Jan 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/think-tank-s-plug-in-car--aerodynamics-are-key.html</guid>
    </item>
 
    <item>
      <title>Bright Idea for Hybrid Cars</title>
      <description>There have been a number of relatively unknown manufacturers that have burst on to the scene in recent years with various green car concepts - from Tesla to BYD to the Lightning Car Company. Now you can add another name to that list - Bright Automotive.</description>
      <link>http://www.brightautomotive.com/news/bright-idea-for-hybrid-cars.html</link>
      <pubDate>Sat, 24 Jan 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/bright-idea-for-hybrid-cars.html</guid>
    </item>
 
    <item>
      <title>John E. Waters on CNBC</title>
      <description>John E. Waters, CEO of Bright Automotive joins Tesla Motors' Elon Musk on CNBC to speak about the role of Plug-in Hybrid Electric Vehicles in the future of the automotive industry.</description>
      <link>http://www.brightautomotive.com/news/john-e--waters-on-cnbc.html</link>
      <pubDate>Fri, 16 Jan 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/john-e--waters-on-cnbc.html</guid>
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    <item>
      <title>Stimulus plan would help US autos, airlines, Amtrak</title>
      <description>Smaller U.S.-based companies are also vying for business in the electric vehicle market that is expected to grow quickly, including start-up Tesla Motors Inc and Bright Automotive.</description>
      <link>http://www.brightautomotive.com/news/stimulus-plan-would-help-us-autos--airlines--amtrak.html</link>
      <pubDate>Thu, 15 Jan 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/stimulus-plan-would-help-us-autos--airlines--amtrak.html</guid>
    </item>
 
    <item>
      <title>MOVE's Brylawski joins Bright Automotive</title>
      <description>Rocky Mountain Institute (RMI) and Bright Automotive today announced that Michael Brylawski will leave his position as Vice President of Rocky Mountain Institute's MOVE transport practice and join RMI spin-off, Bright Automotive, as VP of Corporate Strategy. Brylawski will continue to serve RMI as a Senior Fellow and continue to collaborate as a thought leader on RMI's mobility programs.</description>
      <link>http://www.brightautomotive.com/news/move-s-brylawski-joins-bright-automotive.html</link>
      <pubDate>Fri, 09 Jan 2009 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/move-s-brylawski-joins-bright-automotive.html</guid>
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    <item>
      <title>Bayh Calls on Congress to Fund $1.6 Billion Technology Investments</title>
      <description>At a news conference today at the Indianapolis Motor Speedway, Bayh was joined by five representatives of leading Indiana companies on the cutting-edge of automotive innovation: EnerDel, Indy Power Systems, Altairnano, Remy International, and Bright Automotive.</description>
      <link>http://www.brightautomotive.com/news/bayh-calls-on-congress-to-fund--1-6-billion-technology-investments.html</link>
      <pubDate>Fri, 19 Dec 2008 10:00:00 GMT</pubDate>
      <guid>http://www.brightautomotive.com/news/bayh-calls-on-congress-to-fund--1-6-billion-technology-investments.html</guid>
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