Briefcase Diva

The Balancing Act: Feel Like You’re Walking on A Parenting Tightrope

Busy moms have a lot in common with circus performers. We have to juggle many balls in the air - and we worry that it’s all going to come crashing down at any moment! Additionally, we strive to perfect our balancing act, some days feeling more surefooted than ...

Smart Women Know, Commit and Practice Their Values

My son Jack recently joined Cub Scouts here in our community. His “den” leader is an older man, sort of a grandfather type who is very wise and shares some interesting information with the boys (did you know that if you’re in need of the police, you should dial 311 ...

How to Create Product Descriptions that Make the Sale

It doesn’t matter whether you sell physical or digital products, as an effective marketer you need to be able to convince a potential buyer that your product will meet their expectations and ultimately help them achieve their goals. Creating compelling and accurate product descriptions is how you will achieve this task ...

My Roosters are Violating My Hens

Being somewhat new to living in the country, I'm learning that when you have too many rooster, they tend to violate your hens multiple times a day. Because of this, my hens are scared and fearful to come out of their coops. There's one hen in particular that the roosters have ...

Increase Your Chances of Winning Contests

All of us have seen the many contests and sweepstakes being offered on any given day. While I enter many of them, I always wonder “do I really have a chance to win?” I, myself, ran a contest recently and discovered there are things you can do to increase your chances ...

Effective Email Marketing Doesn’t Have To Be Complicated

There are very real concerns about list building and promoting to the people on your mailing list. And all the conflicting information out there doesn’t help matters when you’re trying to do the right thing. Whether you’re new to list building or have been at it for awhile, it’s completely normal ...

Smart Women Live A Proactive Life

Yesterday, as I was on my way to pick up my kids from school, it occurred to me that I was feeling exhausted—I mean really tired. As I made a mental scan of my day, I realized that I had been in a “reactive” mode most of the day rather ...

Clean Your Room – the Maid is Coming

It always cracks me up, when the housekeeper comes that our first instinct is to clean the house. Isn't that why you have a housekeeper to begin with...um...to clean your house? Well Divas, put away your pink rubber gloves and goggles because Murphy Oil Soap is giving away a year's worth ...

Top 4 Time- and Money-Saving Tips for Geeky Moms

Image credits: hill.josh Planning and doing shopping takes about 20% of my (mom's) time. That's quite a lot considering I have a new-born daughter that keeps me busy throughout the day and what's more, I am one of those work-from-home mommies who have to be everywhere at the same time ...

What Your Body Language Says In Your Interviews

Did you know that the way you sit, smile and shake hands can speak volumes during a job interview? It’s true. There is no manual to read to determine how you should manage your body language; however, if you make certain gestures, you’re definitely sending a certain message. So how can ...