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<title>Adweek Feed</title>
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    <title><![CDATA[American Eagle Taps Lamine Yamal to Reach a New Generation of Fans at the World Cup]]></title>
    <description><![CDATA[American Eagle bets on Lamine Yamal's Gen Z appeal to score beyond the pitch.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/american-eagle-taps-lamine-yamal-to-reach-a-new-generation-of-fans-at-the-world-cup/</link>
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    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Fashion News]]></category>
    <category><![CDATA[Library]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail News]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Wed, 10 Jun 2026 06:32:29 +0000</pubDate>
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    <title><![CDATA[Nike vs. Adidas: Creatives Pick Who Wins the World Cup Ad Game]]></title>
    <description><![CDATA[The real soccer rivalry is playing out in the ads.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/nike-vs-adidas-creatives-pick-who-wins-the-world-cup-ad-game/</link>
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    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Wed, 10 Jun 2026 06:00:00 +0000</pubDate>
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<item>
    <title><![CDATA[Noble People&#8217;s Mike McHale Brings Radio Cabinets Into the 21st Century]]></title>
    <description><![CDATA[The experiential marketing leader behind Radio Blue revives Art Deco relics with new technology.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/agencies/noble-people-mike-mchale-radio-blue/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Experiential Marketing]]></category>
    <category><![CDATA[Magazine]]></category>
    <category><![CDATA[Off the Clock]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Wed, 10 Jun 2026 06:00:00 +0000</pubDate>
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<item>
    <title><![CDATA[ADWEEK, Code and Theory, and ElevenLabs Are Bringing You an AI Radio Station at Cannes]]></title>
    <description><![CDATA[ADWEEK has partnered with Code and Theory, supplying the articles that will power ai.rwaves, an AI-powered radio station broadcasting live coverage of Cannes Lions 2026 from June 21-26.]]></description>
    <dc:creator><![CDATA[Ryan Joe]]></dc:creator>
    <link>https://www.adweek.com/agencies/adweek-code-and-theory-and-elevenlabs-are-bringing-you-an-ai-radio-station-at-cannes/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Audio &amp; Podcast News]]></category>
    <category><![CDATA[Cannes Lions]]></category>
    <pubDate>Tue, 09 Jun 2026 16:35:40 +0000</pubDate>
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<item>
    <title><![CDATA[Thredup Has a New Feature That Competes Head-on With Poshmark]]></title>
    <description><![CDATA[ThredUp has added a peer-to-peer selling option to its online thrift shop. The company, which was founded by James Reinhart in 2009, has primarily operated as a managed marketplace for [&hellip;]]]></description>
    <dc:creator><![CDATA[Kathryn Lundstrom]]></dc:creator>
    <link>https://www.adweek.com/commerce/thredup-has-a-new-feature-that-competes-head-on-with-poshmark/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1947825</guid>
    <category><![CDATA[Ecommerce News]]></category>
    <category><![CDATA[Fashion News]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail News]]></category>
    <category><![CDATA[Sustainability News]]></category>
    <pubDate>Tue, 09 Jun 2026 15:12:49 +0000</pubDate>
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    <title><![CDATA[How New CMO Jill Cress Is Pushing Babylist Past the Registry]]></title>
    <description><![CDATA[Financial marketing vet aims to create a holistic parenting platform as Babylist prepares to IPO]]></description>
    <dc:creator><![CDATA[Robert Klara]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/how-new-cmo-jill-cress-is-pushing-babylist-past-the-registry/</link>
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    <category><![CDATA[Brands]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 09 Jun 2026 13:58:59 +0000</pubDate>
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<item>
    <title><![CDATA[The Experience Economy of Sports Marketing with the Atlanta Hawks’ Steve Koonin]]></title>
    <description><![CDATA[Building cultural relevance and fostering fan loyalty beyond winning games.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/the-experience-economy-of-sports-marketing-with-the-atlanta-hawks-steve-koonin/</link>
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    <category><![CDATA[Adspeak]]></category>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[Sports]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <pubDate>Tue, 09 Jun 2026 13:47:49 +0000</pubDate>
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    <title><![CDATA[Nestlé&#8217;s Stefan Kovačević on Building Brands for Both Humans and AI]]></title>
    <description><![CDATA[Marketers need to rethink how they build trust and differentiation.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/nestles-stefan-kovacevic-on-building-brands-for-both-humans-and-ai/</link>
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    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[CPG News]]></category>
    <pubDate>Tue, 09 Jun 2026 13:10:49 +0000</pubDate>
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    <title><![CDATA[Hearst Magazines Launches Aura IQ, an AI-Powered Ad Platform]]></title>
    <description><![CDATA[The new offering can build custom audiences from RFPs in minutes, down from hours.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/media/hearst-magazines-aura-iq-agentic-ai-ad-platform/</link>
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    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Cannes Lions]]></category>
    <pubDate>Tue, 09 Jun 2026 08:00:00 +0000</pubDate>
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<item>
    <title><![CDATA[Submissions Now Open for ADWEEK Agency of the Year 2026]]></title>
    <description><![CDATA[Celebrating the agencies pushing marketing forward while driving strong business outcomes.]]></description>
    <dc:creator><![CDATA[PJ Bernacki]]></dc:creator>
    <link>https://www.adweek.com/agencies/submissions-now-open-for-adweek-agency-of-the-year-2026/</link>
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    <category><![CDATA[Agency of the Year]]></category>
    <category><![CDATA[Awards &amp; Honors]]></category>
    <category><![CDATA[General]]></category>
    <pubDate>Tue, 09 Jun 2026 07:00:54 +0000</pubDate>
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