ibrandcasting.com

Brandsplat — Fri, 24 May 2013 16:00:13 +0000

When it comes to memorable content marketing, it seems like every brand has amazing online video creation on the top of their wishlists. The popularity of viral marketing and branded videos is precisely why we’ve dedicated this week’s Five Things You Might Have Missed to a quintet of videos that might amuse, inspire and delight [...]

Yahoo Buys Tumblr, Bloggers Mumble

Brandsplat — Thu, 23 May 2013 16:00:45 +0000

It was the shot heard ’round the hipster blogging world on Monday when it was announced that Yahoo! was buying super-stylish blogging platform Tumblr for a cool $1 billion. For marketers bent on über visual blog creation, Tumblr has been tops for years. Unlike any other blogging channel, Tumblr caters to visual arts, design, memes, [...]

Just Right: What’s the Perfect Length for a Blog Post?

Brandsplat — Wed, 22 May 2013 16:00:12 +0000

Some say 400. Others swear up and down that nirvana exists at 750 and under. And still more claim that 500 is the magic number. But, honestly, when it comes to dynamic and interesting blog writing, is there such a thing as the perfect length? As usual, it all depends on who you ask. According [...]

3 Essential Facebook Marketing Rules

Brandsplat — Tue, 21 May 2013 16:30:28 +0000

If your business is having a hard time making Facebook marketing work, take heart. Many companies, even many of the big guys, abandon Facebook efforts after a few months. The truth is this: Memorable Facebook-for-business campaigns take a lot of effort, creativity and time. The daily Facebook game can feel overwhelming, especially when even your [...]

Blog Like The Big Brands: Goodreads

Brandsplat — Mon, 20 May 2013 16:30:56 +0000

Some of the best examples of blogging for business come from social media sites. Popular platforms like Facebook, Twitter and LinkedIn use blogging to say what a million status updates and tweets could never say: more. Blogging is still the fastest and most comprehensive way to express daily the recent happenings and goings-on at your [...]

Five Things You Might Have Missed!

Brandsplat — Fri, 17 May 2013 16:00:45 +0000

On today’s menu: a delicious Facebook meltdown, a sweet smash hit of online video creation and a delectable sampling of the best treats from the world of online marketing. So pull up a chair and enjoy a buffet we call Five Things You Might Have Missed! 1.) Kitchen & Facebook Nightmares: If you want crystal [...]

Meet Vin Diesel, Facebook Marketing Hero

Brandsplat — Thu, 16 May 2013 16:00:21 +0000

Facebook marketing has produced all kinds of valuable lessons from the unlikeliest of sources. Take Hollywood lunkhead and action star Vin Diesel, for example. Not only does a guy who gets paid millions to mumble keep getting hired, he also is quite the master when it comes to selling his brand on Facebook. Just ask him. [...]

Google Glass: Smash or Trash?

Brandsplat — Wed, 15 May 2013 16:00:42 +0000

Over the last few months, we’ve enjoyed tracking online coverage of Google Glass. Why? Well, if Google can convince the world to wear silly little computers on their heads, then the brand will have pulled off the online brand management coup of the year. And if not, the failure will give Google haters a never-ending [...]

The Role of Email Marketing in the Wake of Social Media Dominance

Brandsplat — Tue, 14 May 2013 16:00:24 +0000

This is a Guest Blog post by Emma-Julie Fox. To submit a guest blog post to Brandsplat, click here. With the popularity of social media and its prominence in SEO today, one wonders if email marketing is still useful when social media seems to be a one-stop shop for PR, marketing, SEO and traffic generation. [...]

Blog Like the Big Brands: Patagonia

Brandsplat — Mon, 13 May 2013 16:00:32 +0000

Some of the most powerful companies in the world use blogging for business to reach out to new customers, communicate with employees and help create powerful web content. And every Monday, we profile one of these bigwigs in hopes of inspiring you to start an amazing blog marketing campaign of your very own. This week, [...]