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	<title>BrandSecure Forum: Insights on Anti-Counterfeiting &amp; Brand Protection</title>
	
	<link>http://blog.opsecsecurity.com</link>
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		<title>NEWS: Honey plot tried to duck $80M in taxes</title>
		<link>http://feedproxy.google.com/~r/BrandsecureForum/~3/487l9jYLv20/</link>
		<comments>http://blog.opsecsecurity.com/news-honey-plot-tried-to-duck-80m-in-taxes/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 12:45:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Product Authentication]]></category>
		<category><![CDATA[Fake Goods]]></category>

		<guid isPermaLink="false">http://blog.opsecsecurity.com/?p=3175</guid>
		<description><![CDATA[Federal authorities in Chicago charged 11 people and six companies in  a massive honey-importing conspiracy that allegedly mislabeled the  Chinese import to avoid nearly $80 million in customs taxes.
Investigators called the case the largest food customs investigation ever charged.
The  conspiracy allegedly involved changing labels on Chinese honey, some of  it tainted [...]]]></description>
			<content:encoded><![CDATA[<p>Federal authorities in Chicago charged 11 people and six companies in  a massive honey-importing conspiracy that allegedly mislabeled the  Chinese import to avoid nearly $80 million in customs taxes.</p>
<p>Investigators called the case the largest food customs investigation ever charged.</p>
<p>The  conspiracy allegedly involved changing labels on Chinese honey, some of  it tainted with a banned antibiotic, and pretending it was imported  from Indonesia, Russia, Malaysia and elsewhere.</p>
<p>The defendants  knew that some of the honey was tainted and “went ahead and altered lab  reports and sold the honey notwithstanding that was in violation of the  law,” U.S. Attorney Patrick Fitzgerald said Wednesday.</p>
<p>For full article, visit <a href="http://www.suntimes.com/news/24-7/2666054,honey-import-conspiracy-charges-090210.article" target="_blank">SunTimes.com</a>.</p>
<p>Learn more about OpSec’s <strong><a href="http://www.opsecsecurity.com/en/brand-protection/product-authentication" target="_blank">Product Authentication</a></strong> Solutions.</p>
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		<item>
		<title>News: Feds, local law enforcement team up to seize millions in counterfeit goods</title>
		<link>http://feedproxy.google.com/~r/BrandsecureForum/~3/vU1B238UyU4/</link>
		<comments>http://blog.opsecsecurity.com/news-feds-local-law-enforcement-team-up-to-seize-millions-in-counterfeit-goods/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 20:03:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Counterfeiting]]></category>
		<category><![CDATA[counterfeit iPhone]]></category>
		<category><![CDATA[counterfeit jewelry]]></category>
		<category><![CDATA[counterfeits]]></category>
		<category><![CDATA[fake designer goods]]></category>
		<category><![CDATA[Illegal Dvds]]></category>
		<category><![CDATA[seized goods]]></category>
		<category><![CDATA[US Immigration and Customs Enforcement (ICE)]]></category>

		<guid isPermaLink="false">http://blog.opsecsecurity.com/?p=3171</guid>
		<description><![CDATA[LOS ANGELES &#8211; Federal and local law enforcement agencies arrested 30 individuals over the past week and seized millions of dollars worth of designer knockoffs and pirated products, including clothing, jewelry, leather goods, movie DVDs, music CDs, even phony iPhones, in a closely coordinated crackdown targeting counterfeit goods vendors in the greater Los Angeles area.
The [...]]]></description>
			<content:encoded><![CDATA[<p>LOS ANGELES &#8211; Federal and local law enforcement agencies arrested 30 individuals over the past week and seized millions of dollars worth of designer knockoffs and pirated products, including clothing, jewelry, leather goods, movie DVDs, music CDs, even phony iPhones, in a closely coordinated crackdown targeting counterfeit goods vendors in the greater Los Angeles area.</p>
<p>The enforcement actions involved the U.S. Immigration and Customs Enforcement (ICE) Office of Homeland Security Investigations (HSI); the Los Angeles County Sheriff&#8217;s Department; the Los Angeles, Torrance and Garden Grove police departments; as well as investigators from the Riverside County District Attorney&#8217;s Office.</p>
<p>All told, the searches resulted in seizing more than 47,000 individual items, ranging from counterfeit watches and wallets, to athletic shoes and workout wear. Authorities estimate the collective value of the merchandise seized during the operation to be more than $12 million, based upon the items&#8217; suggested retail price had they been legitimate. The largest cache of counterfeits, estimated to be worth nearly $9.8 million, was confiscated during a warranted search last Thursday by ICE-HSI agents and Los Angeles Police Department investigators at a warehouse in Santee Alley.</p>
<p>For full article, please see <a href="http://www.ice.gov/pi/nr/1008/100831losangeles.htm" target="_blank">U.S. Immigration and Customs Enforcement</a></p>
<p>Please visit <a title="http://www.opsecsecurity.com/" href="http://www.opsecsecurity.com/" target="_blank"><strong title="http://www.opsecsec&lt;/code&gt;urity.com/">OpSec Security</strong></a> for brand protection solutions.</p>
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		<item>
		<title>NEWS: Obama’s Commerce Secretary Talks Tough on Music Piracy</title>
		<link>http://feedproxy.google.com/~r/BrandsecureForum/~3/ljzJsBpAIN8/</link>
		<comments>http://blog.opsecsecurity.com/news-obama%e2%80%99s-commerce-secretary-talks-tough-on-music-piracy/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 14:53:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Intellectual Property]]></category>
		<category><![CDATA[anti-piracy]]></category>
		<category><![CDATA[intellectual property protection]]></category>

		<guid isPermaLink="false">http://blog.opsecsecurity.com/?p=3164</guid>
		<description><![CDATA[Commerce Secretary Gary Locke issued a blistering diatribe against  music piracy Monday, declaring it “a growing threat” that “should be  dealt with accordingly.”
“This isn’t just an issue of right and wrong,” Locke said in a speech  at Belmont University in Nashville, Tennessee, one of the nation’s  musical focal points. “This is [...]]]></description>
			<content:encoded><![CDATA[<p>Commerce Secretary Gary Locke issued a blistering diatribe against  music piracy Monday, declaring it “a growing threat” that “should be  dealt with accordingly.”</p>
<p>“This isn’t just an issue of right and wrong,” Locke said in a speech  at Belmont University in Nashville, Tennessee, one of the nation’s  musical focal points. “This is a fundamental issue of America’s economic  competitiveness.”</p>
<p>Borrowing a page from the Hollywood and recording studios, Locke  urged internet service providers and content owners “to work  collaboratively to combat intellectual property infringement online.”</p>
<p>“Especially to combat repeat infringement,” he added.</p>
<div>For article, visit <a href="http://www.wired.com/threatlevel/2010/08/commerce-threestrikes/#ixzz0yI1JLKHW" target="_blank">Wired.com</a>.</div>
<div></div>
<div>Learn more about OpSec’s <a href="http://www.opsecsecurity.com/en/brand-protection/online-brand-protection/anti-piracy"><strong>Anti-Piracy</strong></a> solutions.</div>
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		<item>
		<title>NEWS: Southern California Counterfeit Raids Net $12 Million in Fake Goods</title>
		<link>http://feedproxy.google.com/~r/BrandsecureForum/~3/Du8hDvnVvsI/</link>
		<comments>http://blog.opsecsecurity.com/news-southern-california-counterfeit-raids-net-12-million-in-fake-goods/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 14:49:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Counterfeiting]]></category>
		<category><![CDATA[counterfeit iPhone]]></category>
		<category><![CDATA[Fake Luxury]]></category>

		<guid isPermaLink="false">http://blog.opsecsecurity.com/?p=3162</guid>
		<description><![CDATA[Federal and local officials raided several locations in Los Angeles  and surrounding communities during a week of sweeps that resulted in 30  arrests and uncovered everything from counterfeit iPhones to fake Ed Hardy T-shirts.
At  a press conference on Aug. 31, law enforcement officers unveiled some  of the 47,000 confiscated items that [...]]]></description>
			<content:encoded><![CDATA[<p>Federal and local officials raided several locations in Los Angeles  and surrounding communities during a week of sweeps that resulted in 30  arrests and uncovered everything from counterfeit iPhones to fake Ed Hardy T-shirts.</p>
<p>At  a press conference on Aug. 31, law enforcement officers unveiled some  of the 47,000 confiscated items that has a retail value of $12 million.  There were tables filled with fake shoes, sunglasses, watches, jewelry,  blue jeans, T-shirts, purses, cigarettes, CDs, DVDs and iPhones. Labels  included Burberry, Hermès, Chanel, Cartier, Louis Vuitton, Nike, Ray Ban, Oakley and Kate Spade.</p>
<p>The largest cache of goods was found at a warehouse near Santee Alley in the downtown Los Angeles Fashion District, where authorities said they confiscated $9.8 million in knock-off luxury handbags and Rolex watches  on Aug. 26. The massive operation was part of a nationwide sweep called  “Operation Fire Sale,” that targeted cities from New York to Los  Angeles. Los Angeles County Sheriff’s Deputy Thomas Ferguson said the  value of the goods confiscated in the nationwide operation was $16  million to $20 million, with Los Angeles providing the bulk of that. “We  do stuff every month, but this was big,” he said.</p>
<p>For full article, visit <a href="http://www.apparelnews.net/news/manufacturing/083110-Southern-California-Counterfeit-Raids-Net-12-Million-in-Fake-Goods" target="_blank">ApparelNews.net</a>.</p>
<p>Learn more about the <strong><a href="http://www.opsecsecurity.com/en/brand-protection/industries" target="_blank">industries</a></strong> OpSec Security works with to prevent the sale of fake and counterfeit goods, including <strong><a href="http://www.opsecsecurity.com/en/brand-protection/industries/apparel-and-luxury" target="_blank">apparel and luxury</a></strong> items.</p>
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		<item>
		<title>NEWS: MPAA spent $430,000 lobbying US government in 2Q</title>
		<link>http://feedproxy.google.com/~r/BrandsecureForum/~3/TrGHVVMUN4E/</link>
		<comments>http://blog.opsecsecurity.com/mpaa-spent-430000-lobbying-us-government-in-2q/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 14:41:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Piracy]]></category>
		<category><![CDATA[anti-piracy]]></category>
		<category><![CDATA[FCC]]></category>
		<category><![CDATA[MPAA]]></category>

		<guid isPermaLink="false">http://blog.opsecsecurity.com/?p=3158</guid>
		<description><![CDATA[The Motion Picture Association of America spent $430,000 in the  second quarter to lobby the federal government on anti-piracy measures  and other issues, according to a disclosure report.
That&#8217;s down from the $460,000 that the group spent in the  year-ago period, but more than the $370,000 it spent in the first  quarter [...]]]></description>
			<content:encoded><![CDATA[<p>The Motion Picture Association of America spent $430,000 in the  second quarter to lobby the federal government on anti-piracy measures  and other issues, according to a disclosure report.</p>
<p>That&#8217;s down from the $460,000 that the group spent in the  year-ago period, but more than the $370,000 it spent in the first  quarter of 2010. The association also lobbied the federal government on  issues including a national broadband Internet plan and net neutrality.  That&#8217;s a principle meant to ensure that phone and cable providers cannot  favor their own services or discriminate against Internet phone calls,  online video and other Web services that compete with their core  businesses.</p>
<p>In the April-to-June period, the association lobbied Congress,  the Federal Communications Commission, the Justice Department, the  Office of the President and other agencies, according to the report  filed July 20 with the House clerk&#8217;s office.</p>
<p>For full article, visit <a href="http://www.businessweek.com/ap/financialnews/D9HTSJBO1.htm" target="_blank">BusinessWeek.com</a>.</p>
<p>Learn more about OpSec’s <a href="http://www.opsecsecurity.com/en/brand-protection/online-brand-protection/anti-piracy"><strong>Anti-Piracy</strong></a> solutions.</p>
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		<item>
		<title>NEWS: E.U. Talks With China Over Intellectual Property Rights</title>
		<link>http://feedproxy.google.com/~r/BrandsecureForum/~3/dUHHugxBAkU/</link>
		<comments>http://blog.opsecsecurity.com/news-e-u-talks-with-china-over-intellectual-property-rights/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 14:16:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Intellectual Property]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[Europe]]></category>

		<guid isPermaLink="false">http://blog.opsecsecurity.com/?p=3155</guid>
		<description><![CDATA[The European Union&#8217;s Commissioner for Customs and Anti-Fraud is in China  to discuss how the Chinese authorities and the E.U. can reduce  trafficking in illegal products, particularly those that breach  intellectual property rights by infringing on patents, copyrights or  trademarks.
Commissioner Algirdas Šemeta will attend the 5th meeting of the Joint  [...]]]></description>
			<content:encoded><![CDATA[<p>The European Union&#8217;s Commissioner for Customs and Anti-Fraud is in China  to discuss how the Chinese authorities and the E.U. can reduce  trafficking in illegal products, particularly those that breach  intellectual property rights by infringing on patents, copyrights or  trademarks.</p>
<p>Commissioner Algirdas Šemeta will attend the 5th meeting of the Joint  Customs Cooperation Committee (JCCC) in Shanghai on Friday. Top of the  agenda is enforcement of intellectual property rights (IPR) and the  fight against fraud.</p>
<p>Protecting IPR is of particular concern to IT companies, many of  whom are concerned with China&#8217;s impact on the E.U. market. Just last  month the European Commission launched an investigation into allegations  of hardware dumping from China following a complaint by Belgian  modem-maker Option.</p>
<p>For full article, visit <a href="http://www.pcworld.com/businesscenter/article/204524/eu_talks_with_china_over_intellectual_property_rights.html" target="_blank">PCWorld.com</a>.</p>
<p>Learn more about OpSec’s <strong><a href="http://www.opsecsecurity.com/en/brand-protection/online-brand-protection/intellectual-property-protection" target="_blank">Intellectual Property Protection Solutions</a></strong>.</p>
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		<item>
		<title>NEWS: In China, Western Firms Keep Secrets Close</title>
		<link>http://feedproxy.google.com/~r/BrandsecureForum/~3/X0MmC7hEMkw/</link>
		<comments>http://blog.opsecsecurity.com/in-china-western-firms-keep-secrets-close/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 14:10:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Intellectual Property]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[intellectual property protection]]></category>

		<guid isPermaLink="false">http://blog.opsecsecurity.com/?p=3153</guid>
		<description><![CDATA[Western companies are changing the way they do business in China, as  they become more focused on protecting their intellectual property.
For  years, part of the cost of entry to China in certain industries has  been pairing up with a Chinese company to form a joint venture.
Often,  that involves Western firms agreeing [...]]]></description>
			<content:encoded><![CDATA[<p>Western companies are changing the way they do business in China, as  they become more focused on protecting their intellectual property.</p>
<p>For  years, part of the cost of entry to China in certain industries has  been pairing up with a Chinese company to form a joint venture.</p>
<p>Often,  that involves Western firms agreeing to a &#8220;technology transfer&#8221;—sharing  their technology or intellectual property with a Chinese partner—in  order to establish the joint venture.</p>
<p>Even when joint ventures  aren&#8217;t compulsory, some Western firms enter into them to gain access to  local manufacturing capacity and contacts, and find they need to share  technology as part of the deal.</p>
<p>But Western companies are  increasingly expressing concerns about the safety of their intellectual  property in such arrangements.</p>
<p>In July, Jürgen Hambrecht,  chairman of chemical giant BASF AG and Peter Löscher, chief executive of  industrial conglomerate Siemens AG reiterated foreign criticism in a  meeting with China Premier Wen Jiabao about &#8220;technology transfer&#8221; rules,  according to people present. The remarks echoed concerns by General  Electric Co. CEO Jeff Immelt at a private dinner in Rome in June.</p>
<p>For full article, visit <a href="http://online.wsj.com/article/SB10001424052748704913704575453612099883050.html" target="_blank"><em>The Wall Street Journal</em></a>.</p>
<p>Learn more about OpSec’s <strong><a href="http://www.opsecsecurity.com/en/brand-protection/online-brand-protection/intellectual-property-protection" target="_blank">Intellectual Property Protection Solutions</a></strong>.</p>
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		<title>NEWS: White House calls fake pharma website meeting</title>
		<link>http://feedproxy.google.com/~r/BrandsecureForum/~3/XQn18vTIJOI/</link>
		<comments>http://blog.opsecsecurity.com/news-white-house-calls-fake-pharma-website-meeting/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 14:06:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Counterfeiting]]></category>
		<category><![CDATA[Online Brand Protection]]></category>
		<category><![CDATA[Pharmaceuticals]]></category>
		<category><![CDATA[Counterfeit Pharmaceuticals]]></category>
		<category><![CDATA[pharmaceuticals]]></category>

		<guid isPermaLink="false">http://blog.opsecsecurity.com/?p=3151</guid>
		<description><![CDATA[The United States Government has organized a meeting to work out how to tackle the problem of illegitimate pharmaceutical websites.
A letter seen by US security guru Brian Krebs invites leaders of high-level internet domain name registrars and registries to the White House to talk about online crime and fraudulent pharmaceutical websites.
A White House Office of [...]]]></description>
			<content:encoded><![CDATA[<p>The United States Government has organized a meeting to work out how to tackle the problem of illegitimate pharmaceutical websites.</p>
<p>A letter seen by US security guru Brian Krebs invites leaders of high-level internet domain name registrars and registries to the White House to talk about online crime and fraudulent pharmaceutical websites.</p>
<p>A White House Office of Management and Budget spokesperson confirmed to IT PRO that the event was going ahead, but could not provide any more details.</p>
<p>For full article, visit <a href="http://www.itpro.co.uk/626467/white-house-calls-fake-pharma-website-meeting" target="_blank">ITPro.co.uk</a>.</p>
<p>Learn more about the <strong><a href="http://www.opsecsecurity.com/en/brand-protection/industries" target="_blank">industries</a></strong> OpSec Security works with to prevent the sale of fake and counterfeit goods, including <strong><a href="http://www.opsecsecurity.com/en/brand-protection/industries/pharmaceuticals-and-cpg" target="_blank">pharmaceuticals and consumer packaged goods</a></strong>.</p>
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		<title>NEWS: IPO to explore value of knowledge to UK economy</title>
		<link>http://feedproxy.google.com/~r/BrandsecureForum/~3/I8rgT03ZCkA/</link>
		<comments>http://blog.opsecsecurity.com/ipo-to-explore-value-of-knowledge-to-uk-economy/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 14:53:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Intellectual Property]]></category>
		<category><![CDATA[intellectual property enforcement]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://blog.opsecsecurity.com/?p=3145</guid>
		<description><![CDATA[The UK Intellectual Property Office (IPO) is to research the value of intellectual property to the British  economy &#8220;to ensure policy and decisions are supported by proper  evidence&#8221;, says intellectual property minister Baroness Wilcox.
Previous estimates by Andrew Gower for the IPO and the Digital Britain report placed it at between 7.3% of UK [...]]]></description>
			<content:encoded><![CDATA[<p>The UK Intellectual Property Office</a> (IPO) is to research the value of intellectual property to the British  economy &#8220;to ensure policy and decisions are supported by proper  evidence&#8221;, says intellectual property minister Baroness Wilcox.</p>
<p>Previous estimates by Andrew Gower for the IPO and the Digital Britain report placed it at between 7.3% of UK gross value added (2004) and 6.4% of  GVA (2008). Various Digital Britain ministers translated this into £54bn  per year as the annual value of the &#8220;creative industries&#8221;.</p>
<p>A UK IPO spokesman said there are two aspects to the work. One is to  establish what is an intellectual property asset, and then to establish  the value of existing copyright work. He said there were no reliable figures on the value of copyright because copyright works do not require registration.</p>
<p>For full article, visit <a href="http://www.computerweekly.com/Articles/2010/08/27/242533/IPO-to-explore-value-of-knowledge-to-UK-economy.htm" target="_blank">ComputerWeekly.com</a>.</p>
<p>Learn more about OpSec&#8217;s <strong><a href="http://www.opsecsecurity.com/en/brand-protection/online-brand-protection/intellectual-property-protection" target="_blank">Intellectual Property Protection Solutions</a></strong>.</p>
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		<title>COMMENTARY: Recession-Friendly Counterfeiting</title>
		<link>http://feedproxy.google.com/~r/BrandsecureForum/~3/2uRxOn4MAC0/</link>
		<comments>http://blog.opsecsecurity.com/commentary-recession-friendly-counterfeiting/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:20:47 +0000</pubDate>
		<dc:creator>Ashlee Spinoso</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Counterfeiting]]></category>
		<category><![CDATA[Luxury Goods]]></category>
		<category><![CDATA[anti-counterfeiting]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Fake Luxury]]></category>

		<guid isPermaLink="false">http://blog.opsecsecurity.com/?p=3138</guid>
		<description><![CDATA[Consumer spending continues to remain flat.  The Commerce Department reported that in the second quarter of 2010, disposable personal income showed no growth.  This certainly points to Americans remaining conservative with their expenditures as unemployment remains high, market volatility continues, and a poor housing market drags on.  The lag in consumer spending [...]]]></description>
			<content:encoded><![CDATA[<p>Consumer spending continues to remain flat.  The Commerce Department reported that in the second quarter of 2010, <a href="http://www.bea.gov/newsreleases/national/pi/pinewsrelease.htm" target="_blank">disposable personal income </a>showed no growth.  This certainly points to Americans remaining conservative with their expenditures as unemployment remains high, market volatility continues, and a poor housing market drags on.  The lag in consumer spending affects much of the economy, but one problem that might not immediately come to mind is the increasing consumption of counterfeits.  According to the European Chamber of Commerce, there is an <a href="http://www.europeanchamber.com.cn/view/static/?sid=6388" target="_blank">overproduction</a> in factories in China, which has led to a trade surplus. These same factories are also responsible for a high-volume of counterfeit and knock-off product manufacturing, which creates impetus for counterfeiters to produce the types of goods that consumers are willing to buy.</p>
<p>Many consider counterfeit goods to be predominately <a href="http://www.opsecsecurity.com/en/brand-protection/industries/apparel-and-luxury" target="_blank">apparel and luxury</a> items, which come with a hefty price tag that the average consumer can’t afford—therefore it is not a concern to the general population. In this stratum, we see designers such as Prada or Christian Dior whose handbags are frequently knocked-off and can be found being sold by street vendors around the world.  Recently though, in this time of a struggling global economy, we are seeing more generic and off-the-rack products becoming increasingly popular in the counterfeit world—say Ugg Boots over a Gucci bag.  The shift in counterfeited products can be attributed to wary buyers unwilling to spend as freely as they did just a few years ago.</p>
<p>Since mainstream products are becoming more commonly knocked-off, there is a causal effect on pricing.  These products are such that consumers would conceivably spend easily and without much caution even when purchasing from the web.  For instance, a person on the market for a luxury bag may either do so from the brand’s website or in a brick and mortar shop and would know that most luxury goods do not go on sale—so anything that is priced lower than the retail value might should send a red flag.  Also, a largely inexpensive counterfeit bag costing several thousand dollars is unlikely to trick most into believing it is authentic.  With mid-priced items, though, less thought is put into the legitimacy of the purchase and a slightly lower than average cost may not cause concern. This allows counterfeiters to not only capitalize on this market opportunity but also charge a similar price as the real deal.  As more discounted sites pop-up, geared towards the economically savvy, it is likely that more ordinary consumer products will garner authenticity issues.</p>
<p>On another note, there has also been a change in the consumer psyche—where they seek products that are eco-friendly, sustainable, re-usable, and lasting. As the market grows for this niche product, counterfeiters may begin producing their wares under the guise of authenticity, and dupe buyers into believing they are purchasing goods based on ethical value when in fact they are doing quite the opposite.</p>
<p>With consumer spending remaining low and a new echelon of economic reality setting in, consumers will adopt or adjust their purchasing patterns and, in turn, counterfeiters will follow emerging market opportunities. This means that consumers and brands alike will have to remain vigilant and educated when manufacturing, buying, and/or selling goods.  This is a ripe opportunity for brands, large or small, to enforce or recalibrate their brand protection programs.</p>
<p>Learn more about OpSec’s <strong><a href="http://www.opsecsecurity.com/en/brand-protection/product-authentication/landing" target="_blank">Anti-Counterfeiting</a></strong> solutions.</p>
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