rcowdrey — Wed, 03 Oct 2012 14:53:33 +0000

Brand Licensing Europe 2012 will take place from the 16^th-18^th October at Olympia London. With over 280 leading brand owners showcasing over 2,200 of the latest brands, characters and images available for license, BLE 2012 promises to be the most dynamic in its 14 year history.

If you are a retailer, licensee or sales promotion professional looking to discover the next big thing and create and cement licensing partnerships, you need to be at Brand Licensing Europe 2012.

Show Highlights

Over 280 leading rights owners showcasing over 2,200 of the hottest brands, characters and images. Click here to view the full exhibitor list

The Licensing Academy, sponsored by License! Global Magazine – 9 free-to-attend seminars, workshops and panel discussions designed to keep you up-to-date with your industry. Click here to view the full timetable

New to Licensing?– Don’t miss Licensing Explained – a beginners’ guide to the business & the show with Kelvyn Gardner, Managing Director, LIMA UK. This session will take place at 9.30am on each morning of the show in the Licensing Academy.

Visit the brand new Fashion Installation on stand D170 to see cutting edge fashion and accessories designers seeking licensing partnerships. View their individual style, the licensed lines they have in place and the partnerships they are seeking. Brands showing include: Tatty Divine; Zandra Rhodes; People Tree; James Lakeland; Pineapple and Janet Reger.

Discover original artwork available for license in the Art, Design and Image Licensing Zone where over 60 artists and designers will display their work.

Get advice from the experts in the Advice Centre, sponsored by 24IP Law Group. This dedicated area will allow you to get guidance from professionals from a range of services including Intellectual Property Lawyers, Accountants, Royalty Services and Patent Development Protection.

An introduction to the licensing industry in Brazil
Learn about Brazil’s growing licensing industry as David Diesendruck, President, Redibra,one of Brazil’s leading licensors, give an insider’s view and tips on doing business in Brazil. There will also be a question and answer session moderated by Tony Lisanti, Editor in Chief, License! Global. This seminar takes place at 14.30 on 17th October 2012. Click here to register your attendance.

Register for your free ticket now

2011 Show Overview

Brand Licensing Europe 2011 – a resounding success

A total of 5610 retailers, licensees and sales promotion professionals filled the halls of London Olympia during the 3 day event and feedback from both exhibitors and visitors has been extremely positive, with many commenting that this year has been the biggest and busiest in the show’s 13 year history. Total attendance was 7431 Click here to read more…

Retail attendance continues to rise
Retail attendance increased by a staggering 22% on 2010. The event saw buying teams from Argos, Asda, Boots, John Lewis, Sainsbury, Tescoand other major retailers with stores across the world. Retailers from Europe included Auchan, C&A Europe, Carrefour and El Corte Ingles.

Extensive media coverage
Our focus has been on promoting the power of licensing to a broader business audience and profiling licensing as a hugely exciting and growing sector in its own right.

This strategy has been a huge success and 2011 has again been sensational in terms of media coverage – some of the most exciting media activity included a 3-hour visit by BBC Worldwide/BBC Breakfast to the show to create a feature that will be used globally around the end of November 2011; the appearance of President of Lucas Licensing, Howard Roffman, on the Sky News Jeff Randall Business Show; and MoshiMonster’s Michael Acton Smith speaking on BBC Radio 5.

Editor’s View
Brand Licensing Europe Retail Mentoring Programme – Good for retail, good for licensing and good for business. By Sam Phillips, European Editor, License! Global

Click on the images below to view a day-to-day recap of the 2011 show:

BRAND LICENSING EUROPE