HKaiser — Tue, 13 Jul 2010 06:00:37 +0000

**SHOW LATEST – 27th AUGUST 2010 – LONDON 2012 TEAM CONFIRMED TO SPEAK IN LICENSING ACADEMY.

Advanstar Global Licensing Group announces The Big Interview with the London Organising Committee of the Olympic Games and Paralympic Games, taking place in the Licensing Academy at Brand Licensing Europe.

London 2012 Vision – Retail, Licensing and the Olympic and Paralympic Games – The Story So Far will take place on Wednesday 29th September at 1pm.

All Licensing Academy sessions are free to attend for show visitors.

This will be a fantastic opportunity for licensing industry professionals to hear, in detail, about the commercial campaigns surrounding the London 2012 Games.

**SHOW LATEST – 27th JULY 2010 – ADVANSTAR LAUNCHES LICENSE THIS! THE NEXT BIG THING.

License This! is BLE’s new licensing challenge. A short-list of four new properties, that display licensing potential, will be pitched by their creators to a panel of experts, chaired by Helen McAleer. Each finalist must persuade the panel of their property’s creative strength and its potential for successful licensing into other product categories. The audience will hear the panel offer critique and advice to each presenter and then select a winner. As well as being exciting, the session will offer valuable expert insight and advice.

The winner will receive a fully furnished stand at Brand Licensing Europe 2011 (worth £4500). License This! is open to any new property idea with its roots in publishing, art & design, or television.

Download the License This! Application Form

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BRAND LICENSING EUROPE