rcowdrey — Mon, 14 Nov 2011 14:53:33 +0000

Taking place from the 16^th – 18^th October 2012 at London Olympia, Brand Licensing Europe 2012 will see retailers, licensees, manufacturers and sales promotion professionals come together from across Europe to forge lucrative partnerships and discover the latest brands, characters and images available for license.

2,200 of the hottest brands, characters and images
250 leading brand owners
7,431 licensing professionals
9 FREE seminar sessions in the Licensing Academy
1 BIG opportunity

Register for your free ticket now

2011 Show Overview

Brand Licensing Europe 2011 – a resounding success

A total of 5610 retailers, licensees and sales promotion professionals filled the halls of London Olympia during the 3 day event and feedback from both exhibitors and visitors has been extremely positive, with many commenting that this year has been the biggest and busiest in the show’s 13 year history. Total attendance was 7431 Click here to read more…

Retail attendance continues to rise
Retail attendance increased by a staggering 22% on 2010. The event saw buying teams from Argos, Asda, Boots, John Lewis, Sainsbury, Tescoand other major retailers with stores across the world. Retailers from Europe included Auchan, C&A Europe, Carrefour and El Corte Ingles.

Extensive media coverage
Our focus has been on promoting the power of licensing to a broader business audience and profiling licensing as a hugely exciting and growing sector in its own right.

This strategy has been a huge success and 2011 has again been sensational in terms of media coverage – some of the most exciting media activity included a 3-hour visit by BBC Worldwide/BBC Breakfast to the show to create a feature that will be used globally around the end of November 2011; the appearance of President of Lucas Licensing, Howard Roffman, on the Sky News Jeff Randall Business Show; and MoshiMonster’s Michael Acton Smith speaking on BBC Radio 5.

Editor’s View
Brand Licensing Europe Retail Mentoring Programme – Good for retail, good for licensing and good for business. By Sam Phillips, European Editor, License! Global

Click on the images below to view a day-to-day recap of the 2011 show:

BRAND LICENSING EUROPE