Blue Snapper Internet Marketing

Twitter launches brand pages (to some)

bluesnapper — Fri, 09 Dec 2011 12:12:45 +0000

Earlier this week, Twitter announced a roll-out of a major re-design that includes important features to allow brands to improve the way they communicate and engage with their followers. Hot on the heels of brand pages for Google+, and of particular interest to marketers, are the new, enhanced Twitter profile pages. These brand pages will [...]

Google ‘Stings’ Bing with hiybbprqag …

bluesnapper — Tue, 01 Feb 2011 18:03:04 +0000

In an article that reads more like a plot-pitch to the BBC for a new crime drama, Danny Sullivan at Search Engine Land explains how Google ran an elaborate ‘sting’ to prove that its search arch-enemy, Bing, was copying its results. You should certainly take the time to read the original article but if you’re [...]

Google’s Eric Schmidt has concerns over Facebook’s ‘walled-garden’

bluesnapper — Mon, 31 Jan 2011 12:27:59 +0000

In this BBC interview, Google’s Eric Schmidt discusses his new role as Executive Chairman and why the decision was made to hand-over his CEO role to Google co-founder, Larry Page. All interesting stuff, particularly, his response to suggestions that Google is ‘straining to innovate’, that it missed out on social networking (anyone remember Google Buzz) [...]

Buy Sheds Direct Short-Listed for Prestigious E-commerce Awards

bluesnapper — Thu, 14 Oct 2010 13:53:44 +0000

Shed E-tailer Competes for Retail Systems and DADI Awards 2010 It’s great when a team-effort gets recognised, particularly when that recognition is by way of nominations for two prestigious e-commerce awards. It’s also great when I’m part of the team… Against stiff competition, my client, Buy Sheds Direct, a leading UK web retailer of sheds, [...]

Google Analytics: ‘An Error Has Been Detected’

bluesnapper — Wed, 25 Aug 2010 09:46:13 +0000

You realise just how dependent you are on something when it gets taken away: I, like many others, was denied access to Google Analytics (GA) yesterday. All we got was a cryptic splash screen with the text: An Error Has Been Detected Please try again. Thank you for your patience. I don’t have a huge [...]

Easier verification for Google Webmaster Tools

bluesnapper — Wed, 03 Mar 2010 18:56:08 +0000

Verifying multiple ‘owners’ of a website in Google Webmaster Tools has just got a lot easier. Up until now, you had two methods to verify you had the right to see data available in Google Webmaster Tools for a specific website: upload an HTML file to the root of the website or place a verification [...]

Turning off Google Buzz

bluesnapper — Thu, 11 Feb 2010 12:38:22 +0000

There I was minding my own business, just checking out my email and then wham! I lose 1hr of my working day trying to sort out what Google Buzz is all about. It’s my own fault: if there’s something new to be added or downloaded I just can’t resist it. And there it was. The [...]

Avoiding a Brick Wall in Google Analytics

bluesnapper — Mon, 08 Feb 2010 10:48:15 +0000

Advanced segments versus profile & filters One of the first things I do when configuring Google Analytics for a client is to make sure they are able to analyse segments rather than some homogeneous blob of traffic which provides little insight into the performance of their website. To do this, I’ll create multiple filter & [...]

Google First Click Free. Why the Fuss?

bluesnapper — Thu, 03 Dec 2009 14:09:05 +0000

With all the recent column inches in the media surrounding Google’s First-Click-Free (FCF) programme, you’d be forgiven for thinking that this was some new service that Google is offering to keep publishers happy. A way to stop Google’s search users from accessing premium content for free via the back-door. Not quite. So what is FCF, why do publishers need it and what’s [...]

Google Chrome OS – ‘Just like a TV’

bluesnapper — Fri, 20 Nov 2009 17:05:43 +0000

Yesterday’s live-webcast ‘launch’ of Google Chrome OS, their new operating system, wasn’t a real launch, rather a release of the code and design documentation to the open source community (so don’t expect to pop into your local PC dealer to pick up a copy). Nevertheless, it looks impressive and Joe Public should be able to [...]