Twitter Makes Clean Sweep To Prevent Abuse

Clicking on links that people send you can became a negative experience by considering malicious software and hijacked accounts.

Twitter is trying to prevent such bad experiences by checking and sometimes rewriting the in the email notification included links.

Twitter is launching a new service to protect users against phishing and other malicious attacks. By routing all links submitted to twitter through this new service, Twitter is able to prevent the spread of bad links.

This feature works behind the scenes and will not be noticed by you. The only point you can see them when they are shortened to twt.tl within you DMs and notifications.

This attempt of Twitter to make it a much safer environment is in about everybody’s best interests. And also in the interest of marketers who use Twitter for business.

To keep it a clean and trusted place is essential to keep up using twitter for business.

Further sources:

• 6 Ways to Use Twitter for Business
• 20 Ways To Make Use Of Twitter For Business
• O’Reilly Webcast: Twitter for Business | Dr. Jason Secord Blog
• Twitter Alters Some Links to Improve Security | Peter Kafka …
• Twitter Adds Security to Combat Phishing | The New New Internet
• Twitter Starts Scanning Direct Links To Improve Security

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Community Of Buyers For Your Business From Blippy

Who and what is Blippy?

Blippy is a service which is able to connect people around purchases they made. It publishes (with permission only) the customer purchases like the amount and location to his community. The community member can than read about these purchases and the experiences which had been made with these purchases.

Blippy has already signed partnerships with major vendors and it’s funded by man investors.

When Blippy begins to attract a larger user base and its community grows, this could be a valuable source for retailers who are looking for new customers and also to get a realtime inside scoop of recent trends.

Further info about Blippy:

• Twitter-esque Blippy asks, ‘What are you buying?’ – EagleTribune …
• Twitter-esque Blippy asks, ‘What are you buying …
• Blippy Shows The World Every Credit Card Purchase You Make
• peHUB » VCs Love Blippy, But Do Users?
• Economic Folk | Business News, Real Estate and Stock Market …

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Loopt Your Business

Loopt is a location based social service which is also accessible on more than 100 mobile phones systems and connects users with their friends.

It’s visually displaying their availability and location and on a map. Loopt is is currently used by about 3 million people and the number is increasing as they expands to more cities

As a business you can tap into Loopt’s location data to offer targeted promotions.

Users can review and recommend of shops and restaurants. Furthermore they are able to find events of their interest in their area.

For Example: The New York based B.R. Guest restaurant chain is sending out messages special promotions and discounts to Loopt users located near f any of their restaurants.

As marketers you should explore the possibilities of interacting and promoting your businesses through Loopt and monitoring posts and user reviews.

Some references:

• Socialmedia » Why Facebook Won’t Buy Loopt
• Facebook Checks-In On Loopt
• Paul Chaney: Loopt Opts for Expert Reviews vs. Crowd-Sourced …
• Google Buzz Could Have Dominated Location. (And Snuck Up On …
• Mobile Content Bits: Tapulous’ Riddim Ribbon; Loopt Gets Local Ads …

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American Airlines Email Marketing The Wrong Way

Today I have read a blog post of David Meerman Scott how he has been approached by AA (American Airlines) online by email marketing.

To keep a long story short, they approached him the totally wrong way. They did not take into account his member status and nothing about his membership at all, even they had all the information needed to personalize this (opt in) email campaign down to the size of his shoes, theoretically. But they did not!

AA took the short and easy way and did not leverage the information they had from him an s valued long year customer.

Instead of this they pitched him with an unpersonal dump email and indirectly showed him that he is not valued by them.

Today you can segment customers with email systems out there which are able to personalize a campaign down to the size of your shoes.

I think they simply did not care that there are differences in email marketing. And to do it right, they have to have a deeper understanding what email marketing is and how to use it. This takes effort which they did not invested this time.

I am looking forward to read from their next attempt and I hope David Meerman Scott will post it as well.

I am also curious if AA monitors social media and blogs and if the next email campaign will reflect David’s blog post.

Let’s see what will happen.

Read the full article here: http://www.webinknow.com/2010/03/american-airlines-stupid-email-marketing-practices.html

Do you have similar experiences like this one with email marketing, simply tell me by commenting below.

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Abusive Apps Will Damage Your Credibility

Twitter is very popular and there are a lot of third party provider about 50,000 apps, which are out there and offer services to make your twitter live a little bit easier.

99.9% of the services which access our apps are trusted web services and can help us with our reputation because they help us to spread our content through the web.

But we have to take care to sort out the one who are careless with our permissions, even abusive and to name them so that anybody knows and is warned to register with them.

Here is a recent article what has happen with a good friend of mine from another-blogger.com

His twitter account has actually been abused from a twitter third party app provider.
Read his full article here:  Change Your Twitter Password And Save Your Reputation

Trust and reputation has become the most important asset online!

Therefore we all have to take big care about to whom we give our permission to access our online apps.

Also we have to take care of our online friends to help protect them, and if we see unusual behaviour to inform and to warn them that anybody is abusing their trusted name.

Do you actually monitor your most important assets, your trust and reputation?

Here are some free tools to do so:

One good service to help to protect your reputation and to monitor what’s going on is Google Alerts [http://www.google.com/alerts]; where you can set your name, your domain name and further keywords to be monitored and you get an email when one of the selected keywords is mentioned online.

Another great source is Google Blog Search [http://blogsearch.google.com/]; here you can type in your name, your domain name and further keywords to see what’s coming up.

Let me know what you think.

Did you experienced same issues with third party providers from twitter, just let me know by commenting on this entry?

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How to Get Started If Nobody Knows You?

Internet marketing is becoming a business mediator between business organizations and customers all over the world. Internet marketing is referred to as symbol for global marketing as well as Globalization.

Many companies are adopting Internet marketing because it is a place where you can meet the people who are interested in your products, gives an opportunity to learn more about their requirements and needs and improve feedback on your products. Thus it helps in developing your company brand image from nothing to something really important.

Main Activities required to get started if nobody knows you

Plan your strategies:
First step is to plan what are the various ways for introducing your products, where you will get your targeted customers, what will be the expected return on investment by applying a particular strategy, how to design your website i.e., whether it is for introducing your products or providing service or for both?

Identifying Marketing Strategies:
Next step is to plan the various strategies you are going to apply. These should be applied to reach your targets easily and so strategies should be clear and targets should be predetermined. One should identify the goals of Internet marketing you are trying to achieve either it is improving brand image if you are developing a company or getting recognized in your field if you are person trying to develop yourself.

Identifying Market:
Next step is to identify the market for your products. It is critical in the success of the products. Best way is to identify keyword niche for your products and start advertising in similar websites which are relevant for your website and products.

Make your website recognized in Search Engines:
Once you have developed your website, made it user friendly and developed sufficient infrastructure, then submit your website to all major search engines. This helps visitors to find your website very easily.

Submit your website in Social Communities:
Submit your website in Social Communities like LinkedIn, Facebook, Twitter. Create your own fanpage in face book, start your group in LinkedIn and start building followers in Twitter. Start social media marketing and find your success grow in.

Check ROI for your organization:
Though using social media networks is having cheaper budgets, it is better to calculate ROI for your marketing strategies and identifying the best marketing strategy. One should also indentify which is the marketing strategy that has created more awareness for public regarding your organization.

For more on how to get recognized in Internet and social media, go through the links given below:
Online marketing where to start
How to start marketing your online business on a shoestring budget
How to start your own advertising internet marketing online businesses for success in future

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Did You Start Your Grog Yet?

A new service has appeared out there which wants to help you to Crowd source Your Content.

Grogger: Grogger enables you to publishing your blog content through Grogs–”group blogs” and enables you to crowd source their content.

One of the most interesting features is the ability to ‘Absorb All Your Topic’s Content’ means you can import content from your blog, Twitter or any of your RSS feeds. You can include your RSS feeds and make it an autopilot. One more place where can get seen, for free.

Moreover Grogger helps you to transform your users to publishers with easy to use publishing tools. Users can contribute and interact with you and each other. This can give your blog exposure an additional powerful boost on the web.

With Grogger you can boost your users’ engagement and publish the best content of your contributors and increase the quality and quantity of your content.

Actually Grogger is in public alpha. When you try to register you get an info that you will be emailed when more seats become available. Go for it and be an early bird, its useful and its free, so give it a try.

Let me know what you think and comment below. I’d love to hear from you.

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One Week With Google Buzz Now

For now I am about one week in Google Buzz and like some other people I don’t think that Google Buzz goes to overtake Twitter for now. Moreover I think Google Buzz will complement the social media world in a great maybe different way.

When you have accustomed that Google Buzz is making your Gmail account a little bit messy and learned to handle it than it can become a nice place to make new friends.

I hope Google will implement some administration features in the near future to make it an easier to filter and administer messages, etc…

And an old friend named SPAM appeared very quickly on Google Buzz. I have unfriend them and now I got more good buzzes into my account.

In my opinion Google Buzz is a nice tool, no Twitter replacement for now but we will see what the future brings.

I am personally very excited about it because it opens a new channel to make connections, spread information and I am curious what Google further steps are in social media?!

Related Google Buzz post.

Happy buzzing!

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8 Tips To Get FREE Traffic For New Website

In the last days I was on some forums for entrepreneurs and I discovered a repeating question: How can I drive traffic to my new business and website?

When the website link was included in the forum post I visited the said website and went through to see how it looks like, does it has a blog, Meta Tags, Keywords, etc. Some of them had no blog; some had no Meta Tags or Keywords of great advantage. Some had a hosted blog, mostly from Blogger.

What I can say is that if you like to drive traffic to you website you need to give the people a good reason to visit your website. Furthermore it can be helpful to be found where your targeted market and user base is around.

I have put together some points which you can do for free.

1. Have a self hosted blog. I recommend WordPress. It’s easy to use and free. Get yours here http://wordpress.org/
2. Pick a great WordPress theme, also for free. Here you can find thousands of themes: http://wordpress.org/extend/themes/
3. Install a tweet Plugin into your WordPress blog, so Twitter users can tweet your posts.
4. Connect your blog with Twitter. There for you can get various Plugin for WordPress also for free. http://wordpress.org/extend/plugins/
5. Choose your Keywords and Mate tags. Use Keyword phrases of three to four words, you can check popular Keyword phrases here https://adwords.google.com/select/KeywordToolExternal Write a short and easy remind able description, include your phrases as well.
6. Connect your twitter with your facebook. The posts which you publish in your WordPress blog will be pinged to twitter and twitter pings them to facebook.
7. Build and engage your twitter followers and your facebook friends. Step into 2way communication. Don’t just broadcast!
8. Post remarkable content frequently. Start with 2-3 post per week and increase the number step by step. Write about the things which your audience is interested in.

Let me know what you think and comment below. I’d love to hear from you.

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Traffic Through Facebook, Paid?

For a blogger who start out with their blogging career it can be a good option to think about to setup a campaign on facebook.

I know it is not free to advertise on facebook but it can be a good and helpful opportunity to generate traffic to your blog to initially make it a little more popular.

The various segmentation options in facebook can help you to laser target your potential niche very successful and you do not need to bid the highest amount per click.

When you are actually thinking about to start blogging you should consider to setup a Godaddy account. Why? Not only to self host your blog (maybe free WordPress) hence to cash in possible $50 Google AdWords Coupon and a $50 Facebook Coupon, equals in $100 of FREE traffic.

When you set your daily budget right, maybe $5 per day and set your PPC price in a good level, about $0.50 – $0.65 than you can get up to 153 visitors, for free. Not bad for the beginning!?

Take care to activate the coupons only if you have finished setup your blog and have some articles included. I suggest having about a minimum of twenty articles before start to advertise.

Furthermore you could produce a ‘Best Of’’ three to six pages PDF, of your already written content and give it away for free.
It’s on you if you like to capture leads on this or if you put it online for free download.

Let me know what you think and comment below. I’d love to hear from you.

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