Blog

Introducing Cohesive! A BRAND New Day.

s.gorney@s-go.net (Steve Gorney) — Mon, 04 Feb 2013 13:02:48 +0000

So the time has come to introduce our new brand name, Cohesive! Yes, s-go Consulting is rebranding itself and the new name is Cohesive. We have been planning this for a couple of years and now is the time. Our new URL will be CohesiveWebsites.com

Why?

"Cohesive" is an excellent description of our approach to helping clients will their Internet branding. Dictionary.com describes Cohesive as "cohering or tending to cohere; well-integrated; unified: a cohesive organization." And that is how we offer website development services integrated with Social Media, Blogging and Search Engine Optimization (SEO) and understanding how to get a maximized result from this balanced implementation. We felt that our brand should be re-focused, more descriptive and memorable. And have a fresh new logo design (from our great friend Gary Schoonover) and website coming to launch it all.

What the Heck Was S-GO?

s-go Consulting was originally conceived in 2002 as a parent LLC to an upcoming suite of businesses. In 2003, I started offering website development services as a part time company working out of my home. In April 2005, I rented a small office in downtown Spencer, NY and opened s-go Consulting as a full-time entity and we have been plugging away ever since. In the first year, I was unsure of what services would actually succeed, so while web development was our main focus, I also offered print and logo design, marketing consulting, PC repair, and business IT support. I slowly divested of most of these services through 2008. As we all know, 2008 was the beginning of our current financial crisis in the USA and much of our monthly corporate billing went away. Two employees found other jobs and left exactly the same day. From that day forward, we became a web services company only and focused on becoming the best we could be in this area.

s-go was actually a comedic approach at branding. From 1993-2001, I was a the CEO of a successful brand named Glyph Technologies in the Professional Audio marketplace. Glyph manufactured (and still does) high end storage solutions for digital audio and video recording and editing. After I left Glyph in November of 2001, I was looking for my next professional opportunity. I would correspond with employees, friends and peers and sign off on my emails as: s-go, an Ex-CEO formerly known as Steve Gorney. This was right around the time that Jennifer Lopez became J-Lo so I thought I would do a play on that for fun. Lo and behold, I acquired the s-go.net domain and the rest is history.

What Will Be Different?

We will bring the best things forward and add new disciplines, structure and project management to all of our client interaction. After all, we are only here because of our clients. We bring you forward into the Cohesive approach with us. And we know that if our clients succeed and are happy, we will succeed as well. We will soon be launching a cool referral program. For any client who refers a prospect to us, and that prospect becomes our client, we will pay you a sweet referral fee or spiff as I like to say!

We are firmly rooted in the Joomla! platform for website development projects more than ever before! We are strong in Magento e-commerce solutions and still offer high end Wordpress development as well.

But the biggest addition will be more industrial strength Social Media and SEO services and resources to help our busy clients build online presence and achieve better search results. You can have the most amazing website in the world, but if no one can find you or you are not reaching current and potential clients through social media, then you will not achieve the ROI you are looking for, and perhaps not meet your revenue goals.

So a Cohesive Approach Applies To Us Too!

As small business people, we all get super busy, and have routines. We needed to break out of our own cycles and analyze our business. We need to set new goals and execute a business plan to achieve our goals. So we are working hard on that. And we know that constantly improving as a website development firm and offering great value and quality will help you, thus help us reach our goals.

Let us know what you think about our new brand name and how we might be more Cohesive, your firm and ours.

Social Media and QR Codes Presentation

s.gorney@s-go.net (Steve Gorney) — Wed, 24 Oct 2012 12:45:09 +0000

This presentation covers why social media is important to businesses and organizations in 2012. It also looks at what QR Codes are and how you might use them.

The presentation was given by Steve Gorney of s-go Consulting for the Tioga County NY Chamber of Commerce 'lunch & Learn" event on 10/24/12.

Are You Protecting Your Facebook Friends?

aharris@s-go.net (Andrew Harris) — Thu, 04 Oct 2012 19:29:47 +0000

How well do you protect your friends on your Facebook page?

Click on a friend of yours and then click on their friends and then keep clicking on their Friends and see how far you can go! I can see that most folks do not put any limit what other can see! There are many privacy issues with Facebook but I am going to focus on one issue that is the most import, protecting your friends!!

How do you protect your friends from unauthorized eyes!

You can control who you can see your friends by three simple steps.

1. Go to your timeline on your Facebook Page.

2. Click on the friends unit under your cover photo.

3. Click the Edit button at the top of the page and use the audience selector, shown below, to choose who can see your friends list on your timeline. I suggest that you select just Friends.

Please Note: Remember that mutual friends will still be visible to others.

Recently, Mark Zuckerberg, Facebook founder, announced that Facebook has just passed 1 billion users! Story link is here. http://yhoo.it/VkNryq.

1 BILLION USERS!!!!

Now we know that Facebook is all about being transparent and sharing information with others. But tell me? How transparent do you want to be with a billion other people?

It may be helpful to see how Facebook handles privacy by clicking here: https://www.facebook.com/help/privacy and learning more about it.

Remember to think before you type the Internet is written in INK!

Most importantly by following the 3 simple steps in this blog to help give your friends at least a certain level of protection.

After all they are your friends! Right?

How to Set-Up the NEW Twitter Profile Page

aharris@s-go.net (Andrew Harris) — Mon, 24 Sep 2012 01:46:56 +0000

Twitter has just rolled out some new features which could completely change the “Look and Feel” of your Twitter Profile. You can quickly update your Twitter Profile with the NEW features by following these simple steps. Step 1: Log in to Twitter, and click on the gear icon in the top right corner. A drop-down menu will appear. Select “Settings.”

Step 2: On the next screen, you'll see a menu of options on your left. Click “Design.”

Step 3: Scroll down to the “Customize your own” section and select “Change header” and then “Choose existing image". Note the image size requirements the maximum dimensions are 1252x626 and a file size of 5MB.It is basically a size ratio of 2:1.

Step 4: Upload your image, and then simply drag the photo into the position you like, zoom in and out to your heart's content. When you like the look of your new Twitter profile header image, hit “Save” and ShaZaam! You did it! Super easy.

Here above is how my New Twitter Profile looks!. To be consistent, I used the exactly same image used on the Timeline of our S-Go Consulting Facebook page. By the way, I left the background black, which I like because it matches my shirt in my picture in the center, but you could also insert a graphic of choice. Perhaps you could add a graphic that includes contact info, or a company logo or a sexy graphic to enhance your new look.

Another feature is a box to click that will “Tile” your the image to create a new background. If you check this box, the image that you selected will be tiled or sown together in a pattern to create a new background. A smaller size graphic file can work here as well to create an appealing visual. Here are some examples:

https://twitter.com/todayshow
https://twitter.com/RyanSeacrest

Many choices and it’s all up to you! Have fun with your New-Look Twitter Account!

by Andrew Harris, S-GO Consulting

Why s-go Consulting Uses Joomla!

s.gorney@s-go.net (Steve Gorney) — Wed, 11 Jul 2012 15:49:43 +0000

s-go Consulting has utilized the Joomla Open Source Content Management System (CMS) as its primary platform since it was launched in 2005. Website developers like s-go have many choices of tools and platforms to use when developing projects. There are many layers to decide upon when building a website development firm. Microsoft or Linux hosting environments. CMS platforms or bare bones programming and database access. And what CMS's should be used? Joomla!, Wordpress or Drupal?

We always want to put the customer's need first, so what we want offer is:

Low Cost of Ownership
Quick Development Time
Scaleable
Flexible
Large Development Community

$250 Custom Website Startup Cost - KICKSTART Program

s.gorney@s-go.net (Steve Gorney) — Wed, 04 Jul 2012 01:04:52 +0000

Custom Website for only $250 Startup Cost!

Get a new, custom website for only $250 and low monthly payments! This is not a do it yourself, featureless website that you see on television ads. This is a custom built, fully functional, database driven content management system website using award winning Joomla!

In this challenging economy, you can get your new website built without much money out of you pocket! All the work is done by our USA staff.

We are offering Good, Better and Best options!
All only $250 and low monthly payments!

I want to learn more! Click here to email us.

Or click here for signup page.

Some of the Specs:

Latest Joomla CMS
Hosting & Site Code Updates Included
Training Included
Links to Your Social Media Accounts
Best Practice On-site SEO (Better & Best plan)
Mobile Template! (Best plan)

New Support Ticketing System June 18th

s.gorney@s-go.net (Steve Gorney) — Mon, 11 Jun 2012 20:56:56 +0000

Since 2005 s-go Consulting has been using email and phone communication to manage all of our customers support needs. We have had lost requests, duplicated efforts etc. We are always looking to improve our customer support.

We are launching a new support ticketing system which will improve the response time, the support work distribution, the tracking and solving of all support related requests. The new program will start effective June 18th, 2012 at 8:00am.

We have a Winner!

s.gorney@s-go.net (Steve Gorney) — Tue, 15 May 2012 01:36:27 +0000

The Winner of our "Grow Our Social" Facebook Contest is James Thayer of Nolensville, TN. James will receive Free Business Class Linux Website Hosting courtesy of s-go Consulting for a full year! Mr. Thayer's name was selected at random from all the entries to the contest which helped grow our Facebook Fan Page contacts by 163%!

James Thayer is currently hosting his website, http://seekfirstproductions.com, with s-go Consulting. A variety of hosting solutions are available with s-go Consulting as well as internet services such as Website Development, SEO, Blogs and Social Media Marketing. We congratulate James Thayer and also thank all who entered the contest. Keep checking back on our Facebook page, https://www.facebook.com/sgoconsulting, as well as s-go.net for other promotions to assist your internet marketing efforts.

Once again, we express our appreciation and thanks to all participants! Thanks!

Team s-go.net

s-go Awarded Best Web Design Providers for 2012

s.gorney@s-go.net (Steve Gorney) — Tue, 03 Apr 2012 17:08:11 +0000

s-go Consulting has been awarded with a "Best Web Design Providers for 2012" by WebHostingSearch.com and will be listed under New York State. The company says "The award is a recognition which justifies your passion in providing quality web design services to your clients."

Your Social Profile Picture Speaks 1000 Words!

aharris@s-go.net (Andrew Harris) — Wed, 21 Mar 2012 20:21:47 +0000

Why is your social profile picture important? When you think about it, recognizing a person's face is something that instinctively affects our thinking on so many different levels. When we see a person's face or image, even from far away, we make certain judgements about them. Do we like the way they look? Does the person look friendly or dangerous? Does the face look familiar or should I run away? It is for these reasons that you want to have a good current picture that portrays you in the way you want to be seen, and one that creates the right vibe about who you are as a person.

How do you know if you need a new picture?

I suggest you need one if any of the following are true:

The picture is more than 18 months old.
You have gained or lost a great deal of weight.
Your hair color/style has dramatically changed.
The picture is too dark.
The picture is not recognizable in a thumbnail size.

If your picture has any of these traits, you should replace it with a new current picture. Having a 20 year-old picture or any picture that does not represent how you look currently speaks negatively to your trust factor and credibility. A good current picture with a warm smile translates well into any language and is welcomed by all.