Blackbeaks Blog, Digital Analytics and marketing optimisation blog http://blackbeak.com Thu, 17 Dec 2015 13:01:02 +0000 en-US hourly 1 https://wordpress.org/?v=4.4 The Mobile Challenge – I Don’t Think You’re Ready Yet http://blackbeak.com/the-mobile-challenge-i-dont-think-youre-ready-yet/
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http://blackbeak.com/the-mobile-challenge-i-dont-think-youre-ready-yet/#comments Wed, 15 Jan 2014 11:55:08 +0000 http://blackbeak.com/?p=643 At the end of this post I have a challenge or a free offer for you. If you don’t agree with the next statement I’d love to hear from you either directly or in the comments section. You Most Likely…
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1 We still suck at eCommerce in the second decade of the 21st century http://blackbeak.com/we-still-suck-at-ecommerce-in-the-second-decade-of-the-21st-century/
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http://blackbeak.com/we-still-suck-at-ecommerce-in-the-second-decade-of-the-21st-century/#respond Sun, 08 Dec 2013 11:07:25 +0000 http://blackbeak.com/?p=635 According to TNS Gallup over €1bn in sales from Finns went abroad in 2012, somewhere around 15% of the entire 9.65bn euros Finnish people spent online. I don’t think this is a Finnish problem I think the same is happening…
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0 Don’t Hire Ball-less, Soul-less, Spiritless Idiots To Do Digital Marketing http://blackbeak.com/dont-hire-ball-less-soul-less-spiritless-idiots-to-do-digital-marketing/
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http://blackbeak.com/dont-hire-ball-less-soul-less-spiritless-idiots-to-do-digital-marketing/#comments Sun, 27 Oct 2013 09:39:47 +0000 http://blackbeak.com/?p=630 There is nothing worse than working with lazy, bone idle, irresponsible, careless and downright expensive people. As Bill Hicks would say “Ball-less, soulless, spiritless corporate fucking puppets, suckers of Satan’s cock each and every one of them.” I should probably…
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4 Measuring the Good, the Bad and the Ugly – How to get started with Analytics http://blackbeak.com/the-good-the-bad-and-the-ugly/
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http://blackbeak.com/the-good-the-bad-and-the-ugly/#respond Mon, 30 Sep 2013 00:34:55 +0000 http://blackbeak.com/?p=620 I’m often asked where do you start with Analytics? How do you go about doing it? The simplest answer to that question is start with your customers needs and work back from there. To illustrate lets take a simple example…
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0 Measuring the value of Intangibles http://blackbeak.com/measuring-the-value-of-intangibles/
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http://blackbeak.com/measuring-the-value-of-intangibles/#respond Fri, 30 Aug 2013 08:16:08 +0000 http://blackbeak.com/?p=613 At our company, we have a lofty ambition. Actually it’s what I call our BHAG our Big Hairy Audacious Goal coined by Jim Collins in his excellent books Good to great and Built to Last. We want to earn our…
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0 The Point Of Prism http://blackbeak.com/the-point-of-prism/
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http://blackbeak.com/the-point-of-prism/#respond Mon, 05 Aug 2013 08:29:25 +0000 http://blackbeak.com/?p=606 A while back I asked via my twitter feed what people thought about the Prism issue. Here is a link to the video of Eric Snowden breaking his silence if you want to understand what all the fuss is about. I…
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0 Big Data – What’s the fuss about? http://blackbeak.com/big-data-whats-the-fuss-about/
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http://blackbeak.com/big-data-whats-the-fuss-about/#respond Sat, 09 Feb 2013 13:22:22 +0000 http://www.blackbeak.com/?p=529 Over the past couple of years we’ve been hearing about big data. Discussions have emerged online about pigs and hives and new jobs have appeared called “pig architects” which is an excellent job title by the way – imagine meeting…
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0 Google SEO +1 http://blackbeak.com/google_plus_1_seo/
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http://blackbeak.com/google_plus_1_seo/#respond Mon, 13 Feb 2012 12:37:02 +0000 http://www.blackbeak.com/?p=513 So I read an article earlier that caught my attention. In summary it says any URL that a Google+ user or searcher says is worth a +1 click is captured by Google. I see why for public pages you want…
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0 The 12 days of Christmas – Measure Style! http://blackbeak.com/the-12-days-of-christmas-measure-style/
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http://blackbeak.com/the-12-days-of-christmas-measure-style/#respond Thu, 01 Dec 2011 09:01:50 +0000 http://www.blackbeak.com/?p=507 On the 1st day of xmas my true love said to me we defined what we wanted to see. One the 2nd day of xmas my true love said to me we set up our metrics and defined what we…
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0 Will The New EU Privacy Laws Stop the Web from Being free? http://blackbeak.com/eu-privacy/
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http://blackbeak.com/eu-privacy/#comments Mon, 19 Sep 2011 11:47:21 +0000 http://www.blackbeak.com/?p=505 Just a thought really. Having some discussions with some smart people at the eMetrics summit and it seems the UK are going slap £50K fines on companies that don’t follow the new rules laid down by the ICO (based on…
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