http://blog.bernarddahl.com Ideas on Public Relations, Marketing, and the occasional rant from Montreal Sun, 29 Aug 2010 13:41:28 +0000 http://backend.userland.com/rss092 en BernardDahlhttp://feedburner.google.com Un petit rien qui aidera les gens moins techniques à moins se faire prendre par ces escroqueries qui sont, j'avoue, de plus en plus convaincantes.<img src="http://feeds.feedburner.com/~r/BernardDahl/~4/6svL_5QVEzo" height="1" width="1"/> http://feedproxy.google.com/~r/BernardDahl/~3/6svL_5QVEzo/ http://blog.bernarddahl.com/2010/08/la-fraude-avec-paypal/ Pourquoi travaillerait-on avec des clients qui font des trucs qu'on n'achèterait pas?<img src="http://feeds.feedburner.com/~r/BernardDahl/~4/MrsDO7oZR04" height="1" width="1"/> http://feedproxy.google.com/~r/BernardDahl/~3/MrsDO7oZR04/ http://blog.bernarddahl.com/2010/07/etes-vous-le-client-de-vos-clients/ En convertissant les followers en clients monnayables, il devient facile de chiffrer le retour sur investissement (ROI) des activités de médias sociaux. Sauf que si ce n'était pas la stratégie dès le début, ça ne fonctionnera probablement pas - à part si votre stratégie était de recruter des clients potentiels avec les médias sociaux. Alors, on fait quoi, avec nos followers?<img src="http://feeds.feedburner.com/~r/BernardDahl/~4/aksc0iFmpAU" height="1" width="1"/> http://feedproxy.google.com/~r/BernardDahl/~3/aksc0iFmpAU/ http://blog.bernarddahl.com/2010/05/comment-convertir-vos-followers-en-clients-payants/ In the upcoming weeks, I will be converting this blog to a french language blog. Same Schtick, different language. Why? Well, a lot of...<img src="http://feeds.feedburner.com/~r/BernardDahl/~4/0y3ujV8ShGk" height="1" width="1"/> http://feedproxy.google.com/~r/BernardDahl/~3/0y3ujV8ShGk/ http://blog.bernarddahl.com/2010/04/the-french-blog-conversion-or-converting-my-blog-from-english-to-french/ Risk Management has been gaining in importance in PR discussions, and that's a good thing - understanding the issues surrounding any risk management-related issue will help any communications professional be better at their job should they be required to intervene. Here are the 4 basic components of Threat / Risk Analysis:...<img src="http://feeds.feedburner.com/~r/BernardDahl/~4/rwFJE-IbO8I" height="1" width="1"/> http://feedproxy.google.com/~r/BernardDahl/~3/rwFJE-IbO8I/ http://blog.bernarddahl.com/2010/03/basics-of-risk-management-a-laymans-guide/ "How was your day Bernard?" asks Kim, the friendly woman at the convenience store at the corner. -"Crap; I got turned down for....<img src="http://feeds.feedburner.com/~r/BernardDahl/~4/AjKwQpx_G7k" height="1" width="1"/> http://feedproxy.google.com/~r/BernardDahl/~3/AjKwQpx_G7k/ http://blog.bernarddahl.com/2010/03/the-best-and-worst-part-of-my-day/ I thought I'd share with you my new approach to maximizing reading - which I copied from wine-tasting. No, seriously.<img src="http://feeds.feedburner.com/~r/BernardDahl/~4/suxG5HdqoN4" height="1" width="1"/> http://feedproxy.google.com/~r/BernardDahl/~3/suxG5HdqoN4/ http://blog.bernarddahl.com/2010/02/how-to-learn-more-when-you-read-business-books-its-like-wine-tasting/ Journalism, like most Public Relations, has too much Cut+Paste and Templates.  Interested in being a reporter? Here is the formula : Dominic Arpin is the one who found the clip, you should check out his site.<img src="http://feeds.feedburner.com/~r/BernardDahl/~4/F-JdkRbwZ_4" height="1" width="1"/> http://feedproxy.google.com/~r/BernardDahl/~3/F-JdkRbwZ_4/ http://blog.bernarddahl.com/2010/02/how-to-report-the-news-like-a-pro/ Seth Godin has put together a &#8220;Best-of&#8221; from a bunch of brilliant authors and thinkers. He is probably the only person who could have gotten all of these people together &#8211; to make a free book, nonetheless! It&#8217;s free, and it&#8217;s important &#8211; because it gets you thinking. Seriously. There is one page in there, I [...]<img src="http://feeds.feedburner.com/~r/BernardDahl/~4/zIwRpJbc_rw" height="1" width="1"/> http://feedproxy.google.com/~r/BernardDahl/~3/zIwRpJbc_rw/ http://blog.bernarddahl.com/2009/12/the-10-minute-book-free-ebook-from-seth-godin/ Some people would say that a doorman or security guard is there to keep people out, to manage the door and/or for crowd control. That makes him the law. He only has the power to say no. Another way to look at it is to make sure that the person at the door lets the right people in, with the power to [...]<img src="http://feeds.feedburner.com/~r/BernardDahl/~4/XWBwvCshHtw" height="1" width="1"/> http://feedproxy.google.com/~r/BernardDahl/~3/XWBwvCshHtw/ http://blog.bernarddahl.com/2009/12/fixing-the-right-problem-or-avoiding-professional-failure-with-better-definitions/