Ben's Blog

Some Hidden Information contained in Famous Logos

2012-03-03T12:45:00.001Z

Amazon.com

This logo doesn’t seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.

Fedex

This is probably one of the best known logos with a hidden meaning. If you look closely, you’ll see an arrow that’s formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company.

Continental

Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre.

Toblerone

Toblerone is a chocolate-company from Bern, Switzerland. Bern is sometimes called ‘The City Of Bears’. They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear.

Baskin Robins

The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavours.

Sony Vaio

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.

Carrefour

Carrefour is one of the biggest European retailers, and it’s also French for “crossroads”. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you’ll see the letter C in the negative space between the two arrows.

Unilever

Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example: the heart represents love, care and health - feeling good, a bird is a symbol of freedom. Relief from daily chores – getting more out of life.

Formula 1

At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.

Sun Microsystems

The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction; both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University.

NBC

The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacock’s head is flipped to the right to suggest it was looking forward, not back.

Why Anti Virus Software? It's a must have for every PC or Laptop

2010-04-18T23:46:00.000+01:00

Noooooo my PC has a virus!!!!!!!

By definition, a virus is a computer program that is able to copy itself and infect other computers. The first one, according to Wikipedia, was seen almost half a century ago. The Creeper virus was detected in ARPANET, a predecessor of the World Wide Web. This code is compared to their virus dictionaries and if a match is found, the antivirus program attempts to clean the suspicious part, without damaging the original data. Another method of fighting viruses is to monitor computer activity, also known as heuristic analysis. It was using the modem connection to replicate on other PCs and when it achieved its goal, it displayed the following message IM THE CREEPER: CATCH ME IF YOU CAN. Anti virus software is another kind of computer programs that appeared because of the need to disinfect computers from viruses. Reaper was the first of its kind and its aim was the Creeper virus. You can visit Some people said that they might have shared the same creator, but this was never proved.

Since the first antivirus program, viruses and methods to fight them evolved rapidly. Most of the times, the next step in evolution is done by computer viruses and antivirus creators struggle to fight back and invent new ways to clean those pesky bugs. The common approach of antivirus software is to scan files, memory or registries from your computer and detect malicious code. This code is compared to their virus dictionaries and if a match is found, the antivirus program attempts to clean the suspicious part, without damaging the original data. Another method of fighting viruses is to monitor computer activity, also known as heuristic analysis. This includes monitoring memory and ports traffic for any signs of infection. A modern approach is the so called sandbox method. It involves running the suspicious file into a simulated operating system and analyzing the results. No matter the method, if a virus is found, the antivirus first attempts to disinfect the file. If its unsuccessful, or go to the infected file is quarantined (isolated from other programs) or in worst case, deleted.

Its very important to have a reliable antivirus program installed because there can be viruses on a file you download, inside an email attachment or even a website can include some malicious code to infect your PC. Some of the programs that are out there and can do the task are free, but most of them require payment. This code is compared to their virus dictionaries and if a match is found, the antivirus program attempts to clean the suspicious part, without damaging the original data. Reaper was the first of its kind and its aim was the Creeper virus. Another method of fighting viruses is to monitor computer activity, also known as heuristic analysis. Almost all include updates of their viruses database, to make sure your PC is protected to the newest threats. AVG AntiVirus Free, BitDefender Free, Comodo AntiVirus and PC Tools AntiVirus Free Edition are only a couple of the free antivirus programs available on the Internet

How do I cope with the stress of peer pressure?

2010-04-12T22:05:00.002+01:00

Dealing with peer pressure can very stressful. It can be very difficult not to give in to your friends and other people in doing something you do not want to do. As a result, here are some suggestions on how to manage the stresses and anxieties of dealing with peer pressure.

The most important thing to do is to know where you stand on a certain issue. Ask yourself if you are willing to do something that your friends want you do. Think about it and determine for yourself where you stand on a certain task or issue. Ask yourself if it is the right thing to do and if it is legal. Determine what you want to do.

Once you know where you stand, you need to communicate this to your friends and other people your intentions. Explain to them that you do not want to do what it is they are asking for you to do. Give them reasons on why you feel this way. Be willing to answer their questions so they understand where you are coming from.

Be firm in your decision and show confidence. Some people will continue to argue with you and this is where you need to show that you mean business. Do not give in to their arguments. Do what is right and stand with your decision. This can be tough but remind them that you do not feel comfortable in doing a certain task.

Be happy with who you are. You do not need to impress anyone to have a good time or to have friends. Find people who will accept you for who you. It is better to be alone than to hang out with people who pretend to like you. Do what is right and be yourself. Everything else will take care of the rest.

Doing what is right will save you a lot of trouble in the long run. It is better to play it safe than be sorry.

Hang out with different people or friends who do not respect your decisions. If your friends really like you, they need to respect you. Nobody wants to be with people who are trying to get them into some kind of trouble.

Peer pressure can be tough to deal with, but the important thing is to do the right thing and advocate this to others. If some people do not like it, then that is their problem.

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