Just Ask Betsy

Simply Put: Why People Love Facebook

Betsy — Thu, 29 Jul 2010 13:21:24 +0000

We love Facebook because it makes it easier to share information with more people at the same time than any other tool we have. Why is that so revolutionary? Because a family photo, an event you’re attending, an accomplishment you’re proud of, something that drives you crazy, your latest purchase, the song you’re [...]

YouTube Stars: How Social Media is Letting the Public Choose

Betsy — Mon, 19 Jul 2010 15:21:07 +0000

When the now-infamous LonelyGirl15 began sharing her video diaries to the world, she became an unlikely YouTube star—until it was discovered that the seemingly-average girl-next-door was actually an actress hoping to get noticed by site’s millions of users. LonelyGirl15 has since disappeared off the pop culture radar but more and more budding young artists are [...]

Zipcar Does Social Media Right – My Experience

Betsy — Sun, 23 May 2010 20:39:21 +0000

The other day I tweeted this about the fact that I had waited too long to book a Zipcar for the Memorial Day weekend: @BeVisible no cars left for mem day at Zipcar Well, guess what? I got a call from Todd Lieberman, the fleet manager for Zipcar in NYC. He said that [...]

Do our Tweets Reflect our Culture?

Betsy — Wed, 17 Mar 2010 13:53:02 +0000

When I was in college, I studied Anthropology. I guess you could say that the study of human nature is my first love. All these years later, I find that I am still interested in how human beings create communities and behave inside them. And I have discovered that Twitter is an incredible snapshot into [...]

Twitter is the New News

Betsy — Mon, 15 Mar 2010 13:52:00 +0000

I spent the day yesterday helping my good friend Elizabeth Beskin at The Ultimate Engagement Bridal Event in Manhattan. Besides being one of the best friends a girl could have, Elizabeth is also a brilliant and inspiring business owner. She runs two flourishing photography-related companies, Fifth Avenue Digital and The Album Boutique, yet somehow, she [...]

I Hate Writing Blog Posts!

Betsy — Fri, 05 Mar 2010 13:30:18 +0000

Today is Friday March 5 and this is the first blog post I have written since December. You may be wondering, “why the long hiatus?” Is it because I’m really busy? Well, I am busy, but that’s not it. Is it because I have nothing to say? Nope! Got plenty to say. The reason I haven’t [...]

Social Media is Sexy

Betsy — Mon, 14 Dec 2009 14:18:31 +0000

Social Media is Sexy By “sexy” I mean alluring and enticing. And Social Media is just that for marketers. It’s immediately accessible. It can give you instant feedback. It enables you to touch your customers individually. Public usage is growing like wildfire. It’s fun! In the past year I have attended countless workshops, seminars, and programs to educate myself on how I [...]

Social Media Helps NYC Dentist get New Patients

Betsy — Thu, 03 Dec 2009 15:36:24 +0000

How can Social Media help my business grow? This is a question I get asked a lot. And I can quote lots of examples of how businesses are successfully using Facebook, Twitter, and LinkedIn. But use Social Media to grow a medical practice? That may seem a little far-fetched, right? I have a client who is [...]

Your Brand is what Your Customers Say It Is

Betsy — Sun, 22 Nov 2009 19:31:07 +0000

More Insights from The Gravity Summit in NYC “The key to WOM (word-of-mouth marketing) is NOT to make the brand look good – it’s making someone look good to their social network while they are talking about your brand.” explained Mike Lundgren from VML at last week’s Gravity Summit in New York. “Consumers trust other consumers [...]

Is Twitter Here to Stay?

Betsy — Tue, 17 Nov 2009 12:13:14 +0000

Insights from The Gravity Summit in NYC I hear this all the time: “If Twitter doesn’t start making money soon, it won’t be around for very long.” Yes, Twitter is a great tool. I spend hours upon hours using it for my own company and for clients. But I don’t really care if Twitter is here [...]