Just Ask Betsy

I Hate Writing Blog Posts!

Betsy — Fri, 05 Mar 2010 13:30:18 +0000

Today is Friday March 5 and this is the first blog post I have written since December. You may be wondering, “why the long hiatus?” Is it because I’m really busy? Well, I am busy, but that’s not it. Is it because I have nothing to say? Nope! Got plenty to say. The reason I haven’t [...]

Social Media is Sexy

Betsy — Mon, 14 Dec 2009 14:18:31 +0000

Social Media is Sexy By “sexy” I mean alluring and enticing. And Social Media is just that for marketers. It’s immediately accessible. It can give you instant feedback. It enables you to touch your customers individually. Public usage is growing like wildfire. It’s fun! In the past year I have attended countless workshops, seminars, and programs to educate myself on how I [...]

Social Media Helps NYC Dentist get New Patients

Betsy — Thu, 03 Dec 2009 15:36:24 +0000

How can Social Media help my business grow? This is a question I get asked a lot. And I can quote lots of examples of how businesses are successfully using Facebook, Twitter, and LinkedIn. But use Social Media to grow a medical practice? That may seem a little far-fetched, right? I have a client who is [...]

Your Brand is what Your Customers Say It Is

Betsy — Sun, 22 Nov 2009 19:31:07 +0000

More Insights from The Gravity Summit in NYC “The key to WOM (word-of-mouth marketing) is NOT to make the brand look good – it’s making someone look good to their social network while they are talking about your brand.” explained Mike Lundgren from VML at last week’s Gravity Summit in New York. “Consumers trust other consumers [...]

Is Twitter Here to Stay?

Betsy — Tue, 17 Nov 2009 12:13:14 +0000

Insights from The Gravity Summit in NYC I hear this all the time: “If Twitter doesn’t start making money soon, it won’t be around for very long.” Yes, Twitter is a great tool. I spend hours upon hours using it for my own company and for clients. But I don’t really care if Twitter is here [...]

Chris Brogan, Small Talk, and Me

Betsy — Sun, 08 Nov 2009 15:57:40 +0000

Today Chris Brogan, one of my favorite people, posted a short video called “Small Talk is Big.” It’s about the rewards that you get from showing interest in the people you meet every day. I totally agree with him. I’ve met Chris and he’s a natural. His genuine interest in people shows through in everything [...]

Twitter Beyond Business

Betsy — Tue, 27 Oct 2009 12:49:27 +0000

I was very fortunate last week to attend The Cool Twitter Conference in Brooklyn at The MoCADA (Museum of Contemporary African Diasporan Arts). I have attended a lot of Social Media Conferences lately, and at this one I spoke about how Social Media is changing the way businesses do business with each other. This conference really [...]

How Your Customers can be your Best Salespeople

Betsy — Tue, 20 Oct 2009 02:14:58 +0000

All the marketing data we have points to the reality that most people buy what their friends or acquaintances recommend. That’s why online stores find it so helpful to have consumers write reviews on their products and why sites like Yelp are so popular. The same concept applies for B2B companies, too. Case in point: today [...]

How can I Keep Porn out of my Twitter Following?

Betsy — Sun, 11 Oct 2009 22:06:32 +0000

If you are anything like me, you use Twitter as a tool for your business. It’s handy for communicating with people you know, invaluable for meeting people you never would have met otherwise, fantastic for learning and sharing, and much more. Every Tweeter has a different strategy to build their following. Some people follow everyone they [...]

Technorati

Betsy — Sun, 11 Oct 2009 16:04:03 +0000

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