Just Ask Betsy

Simply Put: How to Really Use Facebook Page Insights

Betsy — Mon, 16 Aug 2010 15:59:20 +0000

With Facebook Business Pages, unless you are running ads, you don’t get a ton of data to work with. However, Facebook is starting to deliver more analytics (called Insights) on status updates for Page owners. Here are some tips on how to use them: Create an Editorial Calendar: Since I recommend that brands and businesses [...]

Simply Put: Why Businesses (Should) Love Facebook

Betsy — Thu, 12 Aug 2010 19:48:05 +0000

Businesses and brands should love Facebook. Why? Because Facebook enables companies to talk to the people who are actually interested in what they have to say. The old school of advertising was this: Blast out a message to an audience defined by geography and media consumption habits and pray you reach the right people at the [...]

Social Media Marketing: The Cool Brand Factor

Betsy — Mon, 09 Aug 2010 14:23:48 +0000

How brands and businesses use Social Media has everything to do with how the decision makers use Social Media themselves. People in business who have grown up using Facebook, for example, understand that the Social Media is not just a useful tool, but it’s the way people define themselves in front of their peers. And [...]

Simply Put: Why People Love Facebook

Betsy — Thu, 29 Jul 2010 13:21:24 +0000

We love Facebook because it makes it easier to share information with more people at the same time than any other tool we have. Why is that so revolutionary? Because a family photo, an event you’re attending, an accomplishment you’re proud of, something that drives you crazy, your latest purchase, the song you’re [...]

YouTube Stars: How Social Media is Letting the Public Choose

Betsy — Mon, 19 Jul 2010 15:21:07 +0000

When the now-infamous LonelyGirl15 began sharing her video diaries to the world, she became an unlikely YouTube star—until it was discovered that the seemingly-average girl-next-door was actually an actress hoping to get noticed by site’s millions of users. LonelyGirl15 has since disappeared off the pop culture radar but more and more budding young artists are [...]

Zipcar Does Social Media Right – My Experience

Betsy — Sun, 23 May 2010 20:39:21 +0000

The other day I tweeted this about the fact that I had waited too long to book a Zipcar for the Memorial Day weekend: @BeVisible no cars left for mem day at Zipcar Well, guess what? I got a call from Todd Lieberman, the fleet manager for Zipcar in NYC. He said that [...]

Do our Tweets Reflect our Culture?

Betsy — Wed, 17 Mar 2010 13:53:02 +0000

When I was in college, I studied Anthropology. I guess you could say that the study of human nature is my first love. All these years later, I find that I am still interested in how human beings create communities and behave inside them. And I have discovered that Twitter is an incredible snapshot into [...]

Twitter is the New News

Betsy — Mon, 15 Mar 2010 13:52:00 +0000

I spent the day yesterday helping my good friend Elizabeth Beskin at The Ultimate Engagement Bridal Event in Manhattan. Besides being one of the best friends a girl could have, Elizabeth is also a brilliant and inspiring business owner. She runs two flourishing photography-related companies, Fifth Avenue Digital and The Album Boutique, yet somehow, she [...]

I Hate Writing Blog Posts!

Betsy — Fri, 05 Mar 2010 13:30:18 +0000

Today is Friday March 5 and this is the first blog post I have written since December. You may be wondering, “why the long hiatus?” Is it because I’m really busy? Well, I am busy, but that’s not it. Is it because I have nothing to say? Nope! Got plenty to say. The reason I haven’t [...]

Social Media is Sexy

Betsy — Mon, 14 Dec 2009 14:18:31 +0000

Social Media is Sexy By “sexy” I mean alluring and enticing. And Social Media is just that for marketers. It’s immediately accessible. It can give you instant feedback. It enables you to touch your customers individually. Public usage is growing like wildfire. It’s fun! In the past year I have attended countless workshops, seminars, and programs to educate myself on how I [...]