May 22, 2012

• DIGITAL B2B MARKETING | TUESDAY, MAY 22, 2012
  	B2B Marketers Are Turning Away Prospects According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. Sirius Decisions actually labels this as inbound marketing, however I use a more limited definition of inbound marketing.) Does Your Content Create A Barrier? MORE >>

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• BIZNOLOGY | TUESDAY, MAY 22, 2012

  You’re only renting in social media Photo credit: Wikipedia. What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. MORE >>

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• FIFTH GEAR ANALYTICS | TUESDAY, MAY 22, 2012

  Dialogue: A Perspective on Nurturing and Lead Management Charles Hartness. To find a solution to a problem, most of us need to engage in a dialogue with a solution provider.  As a solution provider, you need to find people with a problem who can use your particular brand of solution and then engage them in a dialogue about why you have something that will meet their needs.  So what is true dialogue?  MORE >>

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• INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 22, 2012

  E-commerce: An Important Channel for Industrial Sales I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. Live Chat and instant access to engineers for help with application and configuration. MRO distributor W.W. MORE >>

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• IT'S ALL ABOUT REVENUE | TUESDAY, MAY 22, 2012

  4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate: social, cloudsourcing, gamefication…. How do you sort the viable, long-term disruptions from the buzzwords? lot of marketers don’t have that skill set. Skills. MORE >>

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• SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 22, 2012
  	Cold Calling Confessions Of A Shopaholic I am a certified, professional SHOPAHOLIC and my time is coming soon enough, as the malls in our area prepare for their Memorial Day Sales. For most, this can be a bit overwhelming, as you determine which sales fit your needs and priorities first. With the right amount of prep and planning, I am able to tackle the stores without breaking a sweat. MORE >>

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• SOCIAL MEDIA B2B | TUESDAY, MAY 22, 2012

  4 Ways to Use Storytelling for B2B Social Media B2B companies who embrace social media to connect with prospects and customers need to understand storytelling as a means for communication. No one wants to hear about your products. They want to hear about solutions to their problems. One way to get there is by sharing compelling stories. Company History. Customer Successes. Employee Activities. MORE >>

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• ENGAGE | TUESDAY, MAY 22, 2012

  Things I Learned from Analyzing My Last 1,000 Tweets There’s not a gardener worth his potting soil that would plant seeds only to abandon them forever. But, in social media, we often leave a trail of activity that we never check up on again. And in the process, we lose a ton of potential insight. With this in mind, I took a look at my last 1,000 (or so) Tweets and tried to dig up some knowledge. MORE >>

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• BLUE FOCUS MARKETING | TUESDAY, MAY 22, 2012

  Help #Nifty50 Kids find a corporate sponsor. Unveiling New Logo – More you Pin the More Kids Win! Please Share! Unveiling #Nifty50 Kids New Logo – Hope you “Like” & “Pin” More You Pin  — the More Kids Win!!! Friends, colleagues, and Twitter followers, it’s time for the second annual #Nifty50 awards!  According to TweetReach, #Nifty50 netted over 140,000 tweets and retweets.  This year our focus is technology. MORE >>

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• B2B MARKETING INSIDER | TUESDAY, MAY 22, 2012

  11 Best Marketing Books for Your 2012 Summer Reading List Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list. So I have been keeping a list of books I wanted to read in my head for the past 8 months. And welcome to the Summer of 2012! MORE >>

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• Quick Tip: Show the Results of Working With You DIANNA HUFF - B2B MARCOM | TUESDAY, MAY 22, 2012

• What Makes Email Marketing So Effective PUZZLE MARKETER | TUESDAY, MAY 22, 2012

• Setting Up a Simple Email Drip Campaign [How To] LOOPFUSE | TUESDAY, MAY 22, 2012

• Punching through blogging barriers to find business benefits GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 22, 2012

• Why Purchasing Email Lists Is Always a Bad Idea HUBSPOT | TUESDAY, MAY 22, 2012

• Our Objectives on Marketing Made Simple TV FEARLESS COMPETITOR | TUESDAY, MAY 22, 2012

• The 5-Step Guide to Executing an Outstanding Inbound Marketing Campaign HUBSPOT | TUESDAY, MAY 22, 2012

• 25 Awesome LinkedIn Tips for B2B B2BBLOGGERS | TUESDAY, MAY 22, 2012

• The Technology You Need to Fix Dismal Lead-to-Customer Conversion Rates HUBSPOT | TUESDAY, MAY 22, 2012

• For Social Business, Remember the 90-9-1 Rule WEBBIQUITY | TUESDAY, MAY 22, 2012

• Jeff Cohen Talks Social Media and Its Value in B2B Marketing MODERN B2B MARKETING | TUESDAY, MAY 22, 2012

• Are You Targeting Emails for Your Mobile Marketing? TRADESMEN INSIGHTS | TUESDAY, MAY 22, 2012

• Facebook vs. Google: Who Will Win? ACHIEVE MARKET LEADERSHIP | TUESDAY, MAY 22, 2012

• Happy 7th Birthday, YouTube! MEASURABLE MARKETING | TUESDAY, MAY 22, 2012

• Big Data and the New Marketing Paradigm DIGITAL VOICES | TUESDAY, MAY 22, 2012

• The Ramp Up of Data-Driven Marketing ACHIEVE MARKET LEADERSHIP | TUESDAY, MAY 22, 2012

• Decoding Commercial Insight SALES CHALLENGER | TUESDAY, MAY 22, 2012

• Are Company Blogs Becoming Obsolete? ACHIEVE MARKET LEADERSHIP | TUESDAY, MAY 22, 2012

• The First 50 Challenger Implementations: What We’ve Learned SALES CHALLENGER | TUESDAY, MAY 22, 2012

• How Hewlett-Packard Lost Its Way ACHIEVE MARKET LEADERSHIP | TUESDAY, MAY 22, 2012

• 3 Key Ingredients of Commercial Insight MARKETING LEADERSHIP COUNCIL | TUESDAY, MAY 22, 2012

• Find New Customers Helps Businesses Keep SCORE to Improve Demand Generation FEARLESS COMPETITOR | TUESDAY, MAY 22, 2012

• How to Engage Your B2B Prospects with Great Content B2B MARKETING TRACTION | TUESDAY, MAY 22, 2012

• VIDEO: SEO Mistakes CLIENT BRIDGE | TUESDAY, MAY 22, 2012

• If You Want to Succeed Online Connect with Your Audience B2B VOICES | TUESDAY, MAY 22, 2012

• Does your Website grab your visitors’ attention? How to increase “stickiness”. B2B WEB STRATEGY | TUESDAY, MAY 22, 2012

• Top 10 B2B Marketing Blogs to Follow – Thanks for including Fearless Competitor FEARLESS COMPETITOR | TUESDAY, MAY 22, 2012

• What Cloud Computing Means for a Marketer LEAD VIEWS | TUESDAY, MAY 22, 2012

• Marketing is becoming the new R&D SAZBEAN | TUESDAY, MAY 22, 2012

• How to Align Sales and Marketing SALES INTELLIGENCE VIEW | TUESDAY, MAY 22, 2012

May 21, 2012

• CROSS-CHANNEL CONVERSATION | MONDAY, MAY 21, 2012

  Back to the Basics: 10 Fundamental Digital Marketing Strategies [Posted by Alexis Karlin Digital Marketing Specialist, Neolane, Inc.] In today’s digital marketing world, savvy companies realize success by employing a variety of marketing strategies. However, not just any strategy will work. Best Practices Digital Marketing Alexis Karlin Posts digital marketing strategiesMORE >>

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• GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 21, 2012

  Six ideas to win executive sponsorship for your social media effort One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. Executive sponsorship is a vital topic.  If Not in the long run. For effective, lasting organizational change to occur, it must be supported from the top. How do you gain that support when your boss doesn’t get it? Follow up. MORE >>

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• YOUR SALES MANAGEMENT GURU | MONDAY, MAY 21, 2012

  Cross Sell & Up Sell Strategies for Summer Sales Leadership: Increasing Wallet Share with Cross Sell/Up Sell Strategies. Over the many years as a sales leader and as a consultant, when potential sales looked weak, the first action I would take would be to analyze all existing clients as to what products and services they currently use or have implemented. What are your plans? MORE >>

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• HUBSPOT | MONDAY, MAY 21, 2012

  7 Secrets to Outsourcing a Killer Content Creation Team This is a guest post from Steve Lazuka, founder of Interact Media , the software development firm behind the Zerys Content Marketplace and question-and-answer website, YoExpert. Even more difficult, most agencies don't have the budget and management resources to maintain a staff of in-house writers. 1) Invest Time in Learning the Platform. MORE >>

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• ENGAGE | MONDAY, MAY 21, 2012
  	Blenders are Terrible Social Media Managers Technology allows us to be more efficient and effective when it comes to managing our digital presence. It enables us to schedule social media updates throughout the day without having to drop everything every 15 or 20 minutes and fire off a witty remark or share a link. So how do we decide when and where to automate? MORE >>

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• BIZNOLOGY | MONDAY, MAY 21, 2012

  Should I stay away from highly competitive keywords? Image via CrunchBase. If you’ve used Google’s Keyword Tool, you’ve probably seen the column called “Competitiveness”–low, medium, and high. The The low. medium, and high are based on the competitiveness of a keyword among paid search advertisers. they usually run about the same. But consider this. MORE >>

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• BLUE FOCUS MARKETING | MONDAY, MAY 21, 2012

  Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards A year ago, Cheryl Burgess and I published the first #Nifty50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 M en of Twitter published on Cheryl’s Blue Focus Marketing blog in June. to 50 disadvantaged kids in all 50 states.  Check out Google’s Project Glass Video. Nifty50MORE >>

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• HUBSPOT | MONDAY, MAY 21, 2012

  7 Infographics That Make the Case for Mobile Email Optimization More and more marketers are jumping on the mobile-optimization bandwagon , but it's important to remember that being a mobile inbound marketer extends beyond simply having a mobile-friendly website. If you haven't thought about optimizing your email marketing for mobile yet, your email marketing program may face some seriously sad results. Donovan MORE >>

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• SALES PROSPECTING PERSPECTIVES | MONDAY, MAY 21, 2012

  3 Reasons To Outsource While You Build Your Inside Sales Team I decided to write this week’s blog about organizations that are looking to build inside sales teams. Building a team can’t be done overnight. have worked with several clients previously who have decided to build their own inside sales team. ” If you are building your own inside team - that’s great! MORE >>

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• HUBSPOT | MONDAY, MAY 21, 2012

  13 Things to Check Before Hitting 'Send' on Your Next Marketing Email Raise your hand if you've ever sent out a marketing email , only to realize after clicking 'send' that your email's main call-to-action contained a broken link. What a waste, right? And talk about embarrassment. Now how many of you did I actually get to raise your hand? ;). Yes, silly mistakes happen -- more easily than you might think. Pixelated? MORE >>

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• Why Content Matters in B2B Marketing: A Conversation with C.C. Chapman MODERN B2B MARKETING | MONDAY, MAY 21, 2012

• Social Media Isn’t “Ludicrously Complicated,” Business Is IT'S ALL ABOUT REVENUE | MONDAY, MAY 21, 2012

• [Video] 3 Tips to Gain Prospects' Trust Using LinkedIn JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, MAY 21, 2012

• Experian Buys Conversen Marketing Automation to Strengthen Its Offerings CUSTOMER EXPERIENCE MATRIX | MONDAY, MAY 21, 2012

• 3 Tips to Gain Prospects' Trust Using LinkedIn JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, MAY 21, 2012

• SEO FYI: Much Ado About Meta Description Tags B2B IDEAS @ WORK | MONDAY, MAY 21, 2012

• Holograms to Make Virtual Appearances at Future Events PR MEETS MARKETING | MONDAY, MAY 21, 2012

• Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure FEARLESS COMPETITOR | MONDAY, MAY 21, 2012

• Mentoring Can Help Boost A Firm's Marketing Effort MARKETRI | MONDAY, MAY 21, 2012

• Driving Social Engagement (Part 4) - Using Twitter effectively in your social media marketing DIGITAL VOICES | MONDAY, MAY 21, 2012

• How to Include Webinars in Your Content Plan THE EFFECTIVE MARKETER | MONDAY, MAY 21, 2012

• INFOGRAPHIC: Ways To Improve SEO Rankings CLIENT BRIDGE | MONDAY, MAY 21, 2012

• LoopFuse in the Marketing Automation Times [Podcast] LOOPFUSE | MONDAY, MAY 21, 2012

• How to Use Data to Enrich Your Content SAZBEAN | MONDAY, MAY 21, 2012

• How to Boost B2B Sales with Social Media SALES INTELLIGENCE VIEW | MONDAY, MAY 21, 2012

• Facebook: Dissecting The IPO [INFOGRAPHIC] TOMORROW PEOPLE | MONDAY, MAY 21, 2012

May 20, 2012

• GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 20, 2012

  Lessons from a horrible social media strategy Last week a bizarre decision by the prestigious Mayo Clinic had my college class rumbling with outrage. One of the most popular class exercises I use to demonstrate the importance of blogging and content strategy is dividing the class up to dissect and discuss various corporate blogs. strategy gone horribly wrong. Utterly tasteless. Lessons learned? MORE >>

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• BUYEROLOGY | SUNDAY, MAY 20, 2012
  	The State of Buyer Personas 2012 © All Rights Reserved by 24point0. This June marks ten years since the first buyer persona development methodology was pioneered and launched by the firm Goal Centric now called Buyerology.  Over the past ten years it has been quite a journey.   Much has happened and much has changed.  The State of Buyer Personas 2012. Modeling Takes Center Stage. MORE >>

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• B2B LEAD GENERATION BLOG | SUNDAY, MAY 20, 2012

  Marketing Strategy: 3 Steps to find the best tactics and results Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Cindy Humphrey advises going back to marketing basics. There are platforms and tools that never existed just five years ago,” Humphrey says. Step #2. MORE >>

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• FEARLESS COMPETITOR | SUNDAY, MAY 20, 2012

  How to Deliver Business Results Using Social Media (This was also a guest post which appeared on the Silverpop blog.). Recently, BMA New Jersey invited Jeff Ogden of Find New Customers (and Producer and Host of Marketing Made Simple TV ) to deliver the keynote address at the BMA-NJ Social Media Symposium , which included speakers from Google and Linkedin. Share your brand story. Get speaking gigs. MORE >>

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• IT'S ALL ABOUT REVENUE | SUNDAY, MAY 20, 2012
  	Traffic from Social Referrals Is Doubling [CHART] by Jesse Noyes | Tweet this With Facebook’s IPO this week, we thought it would be timely to look again at the share of traffic our customer’s get from various social channels to see if there have been any new trends since the  last time  we reported on this topic. Perhaps not surprising given it is less than 2 years old. MORE >>

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• CK'S B2B BLOG | SUNDAY, MAY 20, 2012

  Mobile Marketing Video: CK's 3-Step Framework For Integrating Mobile Into The Marketing Mix Mobile madness! It's everywhere you turn, with every person on the planet, headlining every ad you see on TV, hear on the radio, and read on billboards.  It's clear, marketers: Whether your target audience is B2B or B2C, you—and your marketing—need to go mobile. But where to start, and where to, from there? B2B Mobile MarketingMORE >>

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May 19, 2012

• SAZBEAN | SATURDAY, MAY 19, 2012

  Top Internet strategy, marketing and technology links for the week of May 19, 2012 Here are the top Internet strategy, marketing and technology links for the week of May 19, 2012… How to Select the Perfect WordPress Theme for Your Blog  (ProBlogger). How Do You Tailor Content to Different User Levels? ProBlogger). Steps to Take When You Loathe Your Own Blog  (ProBlogger). Seven Principles of Content Marketing  (PR Squared). MORE >>

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• NUSPARK | SATURDAY, MAY 19, 2012

  Generating Leads from a Facebook Fan/Business Page Engagement Strategy Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank.  Original content.  Social MediaMORE >>

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• FEARLESS COMPETITOR | SATURDAY, MAY 19, 2012
  	More Awesome Guests Coming Up on Marketing Made Simple TV Marketing Made Simple TV is really cranking now! Here are but two of the truly awesome guests coming up on the show. Each guest is interviewed by Jeff Ogden of Find New Customers. It runs every Thursday at noon ET. Interested in becoming a sponsor of the show- leads, branding, and good-will? Tons of fun. Coming soon. Watch for it! MORE >>

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May 18, 2012

• AD YOUR COMMENT HERE | FRIDAY, MAY 18, 2012

  Infographic of the Week: How Internet Users Spend Their Time Online Did you know internet users around the globe – 30% of the world’s population (PS that’s 2,095,006,005 people!) – visit Google more than any other website, but spend most of their time on Facebook? An infographic from Go-Gulf (via Ragan ) displays more really interesting stats about worldwide internet use. Related articles. MORE >>

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• INBOUND SALES NETWORK | FRIDAY, MAY 18, 2012

  Best Practices for Building Your Lead Generation Strategy Do you have an all-star lead generation strategy? Do you even know? For many companies, lead generation is a key initiative for the sales and marketing teams, but they often don’t put enough thought into their strategy. Ready-Fire-Aim is the strategy that most companies employ. Start with Segmentation. Give Them a Persona. The Bottom Line. MORE >>

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• INSIGHTIQ BLOG | FRIDAY, MAY 18, 2012
  	Today, Social Media Goes Public This week we are hearing all about Facebook’s IPO. While this is driving financial types into a complete frenzy - Data, Analytics and Marketing folks are viewing the event as validation of the future of targeted marketing. But we may be coming to the wrong conclusions. We all know Facebook’s value is in the data they collect on their users. MORE >>

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• HUBSPOT | FRIDAY, MAY 18, 2012
  	The 10 Best-Branded Companies on Instagram Earlier this year, we profiled five brands that have each built themselves a solid marketing presence on Instagram, the popular photo editing and sharing social network so often linked to Twitter and Facebook updates. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies. MORE >>

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• PUZZLE MARKETER | FRIDAY, MAY 18, 2012
  	Social Media is Complicated [Infographic] As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” ” Why do brands need help with this? Well, it’s complicated. Click the image below to enlarge. MORE >>

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• HUBSPOT | FRIDAY, MAY 18, 2012

  How to Use LinkedIn Emails to Generate Loads of Leads Earlier this year, a HubSpot study found that when it comes to generating leads, LinkedIn is 277% more effective than Twitter and Facebook. What people are having trouble grasping, though, is how. The tricky thing with LinkedIn is that there isn't just one single place to attract leads. What are LinkedIn Announcements? Right? See what I mean? MORE >>

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• KOMARKETING ASSOCIATES | FRIDAY, MAY 18, 2012

  5 Reasons Why Self-Service Paid Search Isn’t Worth the Headache With so many companies struggling to stay above water in today’s economy, it may seem that managing marketing and advertising campaigns in-house is an effective way to keep an eye on costs.  But, in doing so, are companies sacrificing quality?  The primary reason to consider a paid search company has to do with level of expertise.  An intern?  MORE >>

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• B2BMARKETINGSMARTS | FRIDAY, MAY 18, 2012

  Where B2B marketing personas meet the road. Knowledgeable B2B marketers know that the better lead generation or nurturing content and messaging focuses on the needs and interests of targeted individuals, the more successful it will be. That understanding has produced the need to create prospect personas. B2B Content B2B Lead Generation B2B Marketing Messaging Lead Generation NurturingMORE >>

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• LOOPFUSE | FRIDAY, MAY 18, 2012
  	What would you do with 1 million emails? Please tell me your answer is NOT send them all at once:). We recently passed the 1 million emails sent threshold in our own deployment of LoopFuse (yes, we do use our own product). It took us many, many years to hit that milestone which is pretty well aligned with how you are suppose to use marketing automation technology. MORE >>

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• HUBSPOT | FRIDAY, MAY 18, 2012

  Who's REALLY at Fault for GM's Facebook Ad Failure? "Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a " fantasy." If you clicked those hyperlinks, you found just two examples in the flurry of negative press surrounding Facebook advertising of late -- all stemming from the recent GM announcement to cut $10 million in paid ad spend on the social network. MORE >>

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• Listen, Create, Distribute and Measure - The Essential Components of a Modern PR Plan MARKETRI | FRIDAY, MAY 18, 2012

• This Post Is NOT About Facebook’s IPO (Sorta) BIZNOLOGY | FRIDAY, MAY 18, 2012

• 4 Professional Tips From A Graduate: A Year In Reflection SALES PROSPECTING PERSPECTIVES | FRIDAY, MAY 18, 2012

• Weekly Wrap-up May 18th SAVVY B2B MARKETING | FRIDAY, MAY 18, 2012

• The 2012 Marketo User Summit [Infographic] MODERN B2B MARKETING | FRIDAY, MAY 18, 2012

• How 3 Global Marketers Are Approaching Mobile IT'S ALL ABOUT REVENUE | FRIDAY, MAY 18, 2012

• Friday Wrap-up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, MAY 18, 2012

• Content Production and Your Communications Program [Slides] AD YOUR COMMENT HERE | FRIDAY, MAY 18, 2012

• Facebook MBA: Behind the IPO Everyone’s Talking About SAZBEAN | FRIDAY, MAY 18, 2012

• Eric Fletcher is Find New Customers Fan of the Month for May 2012 FEARLESS COMPETITOR | FRIDAY, MAY 18, 2012

• INFOGRAPHIC: The Impact of Online Reviews CLIENT BRIDGE | FRIDAY, MAY 18, 2012

• What Blog Tasks are You Embarrassed to Admit You’ve Overlooked? SAZBEAN | FRIDAY, MAY 18, 2012

May 17, 2012

• DIGITAL B2B MARKETING | THURSDAY, MAY 17, 2012

  There Is No Vending Machine For Marketing Qualified Leads If you talk to a publisher or lead generation firm, it would seem leads have become a commodity. Nearly every B2B publisher offers lead generation under a broader heading of demand generation. Publisher: Sure, we have a number of programs that will do that! What is your target audience? Publisher: No problem, we can do that. That’s our promise. MORE >>

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• THE ROI GUY | THURSDAY, MAY 17, 2012
  	Are you Targeting the Right IT Decision Makers? It’s not CIOs, but CFOs and business units who rein supreme in the financial decision making process for IT investments, this according to a recent survey by CFO Research Services and SearchCIO. Advice: Business case justification remains a vital element of your customers’ decision making process. MORE >>

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• GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 17, 2012
  	Conspiracy Theory. A {growtoon}. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn   is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons} joey strawn social media cartoon social media humorMORE >>

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• INBLURBS | THURSDAY, MAY 17, 2012

  4 Steps How Closed-Loop Marketing Can Help you Grow your Revenue Online Business has developed tremendously in recent years. To promote business online, there are many important marketing strategies adopted by companies to generate revenue for their business. Closed loop marketing is one efficient marketing strategy that is key point in generating quality business leads and revenue for organizations. MORE >>

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• B2B MARKETING BLOG | THURSDAY, MAY 17, 2012

  Does Your Brand Name Put You in a Bad Light? Does your company name carry negative connotations in the marketplace? If so, it may be time to take a cue from Osama Bin Laden. If he wasn’t dead, that is). It’s been just over a year since the anniversary of one of the most successful counter-terrorism operations in U.S. history — the day our elite [.]. MORE >>

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• BIZNOLOGY | THURSDAY, MAY 17, 2012
  	The Eight Wastes and Internal Social Business Platforms Photo credit: Wikipedia. can’t see the business motivation behind it, it’s all hype and no meat. Our current toolset – email, phone, meetings, SharePoint and intranet – is more than enough for our needs. We don’t need yet another tool to make our work life even more complex. Defects. Overproduction. Waiting. Transport. MORE >>

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• HUBSPOT | THURSDAY, MAY 17, 2012

  20 Things Every Graduating Marketing Student Needs to Know It's college graduation season! Graduation caps are flying through the air, names are being mispronounced, and awkward questions about future careers are being asked. What's missing? crash course when it comes to what marketing students actually need to know to enter the real world of marketing. Academics. Don't be afraid of numbers. Experience. MORE >>

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• B2B MARKETING INSIDER | THURSDAY, MAY 17, 2012
  	9 UnMarketing Tips For Online Audience Engagement Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” with ” with Mr. @ Unmarketing himself, Scott Stratten. Scott is the President of his own marketing consulting firm and author of the best-selling book UnMarketing. ” a unicorn, a kitten and a puppy all die! Scott hates Farmville. MORE >>

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• BLUE FOCUS MARKETING | THURSDAY, MAY 17, 2012

  Brand Choreography Invite: #MMchat May 28th 8 p.m.ET @TheSocialCMO Building a Connected Brand in a Real-Time Marketing World. Brand Choreography   |   Integrated Marketing Communications. Today, the subject of Integrated Marketing Communications is hotter than ever.  It’s a source of competitive advantage.  However, both planning and executing remain a challenge.  What is Brand Choreography? Question 1. Question 2. MORE >>

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• HUBSPOT | THURSDAY, MAY 17, 2012

  How to Stalk Your Competitors in 10 Minutes [Marketing Hack] You're a rockstar inbound marketer. You spend your time figuring out how to increase your web traffic, generate more leads, and analyze your marketing analytics so you can keep your competitive edge on the web. Come on, what's more rockstar than that? There's just one thing getting in between you and inbound marketing dominance -- your competitors. MORE >>

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• Lead Nurturing and Scoring – Slideshare FEARLESS COMPETITOR | THURSDAY, MAY 17, 2012

• Using RPM to Manage and Optimize the Entire ‘Customer Lifecycle’ MODERN B2B MARKETING | THURSDAY, MAY 17, 2012

• Marketers Get New Online Video Program, Marketing Made Simple TV, Offering Interviews with Marketing and Sales Personalities FEARLESS COMPETITOR | THURSDAY, MAY 17, 2012

• Design Trends: Are they worth it? B2B WEB STRATEGY | THURSDAY, MAY 17, 2012

• What Are The Golden Questions In Recruiting Sales Talent? SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 17, 2012

• Why inbound marketing is the future of online copywriting TOMORROW PEOPLE | THURSDAY, MAY 17, 2012

• Non-traditional uses of Apache Hadoop FOLLOW THE LEAD | THURSDAY, MAY 17, 2012

• Facebook Study Shows Brand-Related Posts Drive Highest Engagement HUBSPOT | THURSDAY, MAY 17, 2012

• Meetings: The Good, The Bad, The Ugly SALES INTELLIGENCE VIEW | THURSDAY, MAY 17, 2012

• Marketing Made Simple TV is live – the second episode FEARLESS COMPETITOR | THURSDAY, MAY 17, 2012

• Social Media Readings: Nine Things to Get You on Track B2B MARKETING UNPLUGGED | THURSDAY, MAY 17, 2012

• Increase Wallet Share by Engaging Your Customers B2B MARKETING TRACTION | THURSDAY, MAY 17, 2012

• How to Measure Social Media Campaigns CLIENT BRIDGE | THURSDAY, MAY 17, 2012

• “Always Be Helping” is the theme from this Marketing Made Simple TV guest FEARLESS COMPETITOR | THURSDAY, MAY 17, 2012

• Is Eliminating the Bargaining Power of Customers More Important Than Working On the Customer Experience? SAZBEAN | THURSDAY, MAY 17, 2012

• Jeff Ogden, President of Find New Customers returns to the University of Notre Dame FEARLESS COMPETITOR | THURSDAY, MAY 17, 2012

• Kickstarter No-No’s: How to Avoid Botching Your Kickstarter Campaign SAZBEAN | THURSDAY, MAY 17, 2012

May 16, 2012

• BIZNOLOGY | WEDNESDAY, MAY 16, 2012
  	Agile marketing blocked: “Taking a guess can get me fired!” Image credit: Getty Images via @daylife. teach a lot of online classes at various universities, constantly explaining the Do It Wrong Quickly  (now being called agile marketing) approach to the digital marketing world. In fact, she told me point blank, “Taking a guess can get me fired!” Stick with dumb paid search ads. MORE >>

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• DIGITAL VOICES | WEDNESDAY, MAY 16, 2012

  5 Ways to Use Social Media to Redefine Customer Value Proposition The past decade has brought about amazing changes in the way customers communicate, how they send and receive information, how they search, and how they purchase goods and services. To shape up your firm’s CVP, focus on the 4 E’s: E xcite, E ducate, E xperience and E ngage. Google+ is a common thread, not another channel. MORE >>

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• GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 16, 2012
  	Following your passion – Easier said than done A guest post from {grow} community member Jeremy Floyd. From  Donald Trump  to  Oprah Winfrey , the “secret” to success seems always to be “follow your passion.” ” I get lost with this directive. To me, it’s akin to telling someone to embrace their “freedom.” Okay, what the hell am I supposed to do with that? So what’s alignment? MORE >>

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• REVENUE JOURNAL | WEDNESDAY, MAY 16, 2012

  Should we be replacing salespeople with Buyer Support Reps? Continuous interviews of buyers have convinced me that buyers have become so successful in creating their own "recommendation engine communities" that they are now able to learn just about everything they need to know about a product or service, without reading a single word of marketing copy or without talking to a salesperson. read more. MORE >>

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• BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 16, 2012
  	There is NO Passive Marketing with Social! Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens.  Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. MORE >>

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• PAUL GILLIN | WEDNESDAY, MAY 16, 2012
  	A CIO Who Gets Social Business One of my favorite CIOs is Tom Murphy , who long headed IT at AmerisourceBergen and who is now in transition to a new role (any company will be lucky to have him). Tom addressed the CIO Solutions Gallery at the Fisher College of Business at Ohio State University this morning on the subject of the role of CIOs in social media. MORE >>

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• HUBSPOT | WEDNESDAY, MAY 16, 2012

  Google Rolls Out Knowledge Graph to Make Search Results More 'Human' Today, Google announced the rollout of its Knowledge Graph , which will cause a big change to how results are delivered in the SERPs. Basically, the intent behind the Knowledge Graph is for search engines to think more like a human -- and deliver results that reflect that. It's gradually rolling out in the U.S. What exactly does that mean? musician? MORE >>

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• THE ROI GUY | WEDNESDAY, MAY 16, 2012
  	Value-Focused Content Marketing a Requirement Marketers need to focus more on the value proposition and less on the sales pitch, this according to a new DemandGen Report on B2B Content Preferences. Short Attention Span Theater - 48% of buyers would like content to be more concise, taking less time to consume. Source: DemandGen Report - B2B Content Preferences SurveyMay 2012. MORE >>

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• HUBSPOT | WEDNESDAY, MAY 16, 2012

  7 Enlightening Infographics About Email Deliverability I've said it before, and I'll say it again. It doesn't matter how great your email marketing is if nobody can see it. And getting hundreds of thousands of eyes on your amazing email marketing campaigns begins with email deliverability. Only 76.5% So what are email marketers to do? Brush up on their SPAM and email deliverability 101, that's what. MORE >>

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• SALES CHALLENGER | WEDNESDAY, MAY 16, 2012
  	Once a Star Coach, Always a Star Coach? Today’s reps must constantly keep up with an increasingly complex selling environment in which customers only want to talk about price. This has placed added emphasis on sales managers to acquire and fine-tune their coaching skills to make sure they’re adequately coaching reps for this environment. But why exactly is it so hard? MORE >>

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• The Savvy Sisters Get Personal with Monica Magnetti SAVVY B2B MARKETING | WEDNESDAY, MAY 16, 2012

• 20 Clues Your Marketing Stinks, Straight From the Horse's Mouth HUBSPOT | WEDNESDAY, MAY 16, 2012

• Robotic Email Campaigns Miss the Point MARKETING INTERACTIONS | WEDNESDAY, MAY 16, 2012

• Not All Advice is the Right Advice ANNUITAS GROUP | WEDNESDAY, MAY 16, 2012

• Get Obsessed with Your Message SAZBEAN | WEDNESDAY, MAY 16, 2012

• 5 Content Marketing Lessons from Gene Simmons of KISS MODERN B2B MARKETING | WEDNESDAY, MAY 16, 2012

• Who Won at the European Markie Awards IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 16, 2012

• Here’s the Data: Why Manufacturing is the Right Career Choice TRADESMEN INSIGHTS | WEDNESDAY, MAY 16, 2012

• 6 Insightful Blog Quotes for Puzzle Marketers PUZZLE MARKETER | WEDNESDAY, MAY 16, 2012

• Driving Social Engagement (Part 3) - How Google+ can be used in your social media marketing DIGITAL VOICES | WEDNESDAY, MAY 16, 2012

• Chris Brogan Interview – Video creation for business – Future of Publishing SAZBEAN | WEDNESDAY, MAY 16, 2012

• Job Seekers: Grab this FREE book, Get Back to Work Faster FEARLESS COMPETITOR | WEDNESDAY, MAY 16, 2012

• INFOGRAPHIC: Using Social Media Marketing Successfully CLIENT BRIDGE | WEDNESDAY, MAY 16, 2012

• My Monthly “Column” for the Silverpop blog FEARLESS COMPETITOR | WEDNESDAY, MAY 16, 2012

• What Does Amelia Bedelia Have to Do with B2B Branding? MARKETRI | WEDNESDAY, MAY 16, 2012

• Tips for Giving Constructive Feedback to Creative Types DIANNA HUFF - B2B MARCOM | WEDNESDAY, MAY 16, 2012

May 15, 2012

• BIZNOLOGY | TUESDAY, MAY 15, 2012
  	Why you too should be social media slutty Photo credit: Christopher S. If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. This has come to the fore because I have gone crazy now that I have my iPhone. What’s more, Facebook and Twitter are not the only games in town. MORE >>

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• LEAD VIEWS | TUESDAY, MAY 15, 2012
  	What does Big Data mean for marketing? Yes, Big Data is currently at the peak of a Gartner hype cycle. Like many new trends in information technology with ambiguous names and all-encompassing abstractions, it became a focus for cult-like adoration and a salvation for data oppression. Is every data-intensive challenge a Big Data problem? May be not. Relatively new technologies (e.g., MORE >>

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• B2B MEMES | TUESDAY, MAY 15, 2012
  	New-Media Survival at SIPA 2012 As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. If you can’t make it to SIPA, fear not. Look for the #SIPADC hashtag. My MORE >>

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• TOMORROW PEOPLE | TUESDAY, MAY 15, 2012
  	Is online copywriting a business risk or a business asset? Online copywriting: business risk or business asset? Everyone’s online these days. The statistics show that we’re all using the internet to browse, buy and connect with businesses. This would suggest that online copywriting could only ever be a business asset. Online copywriting can undermine your credibility on the net. MORE >>

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• INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 15, 2012

  Industrial Companies shouldn’t Replace Email Marketing with Social Media Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. IMO, they both belong in an industrial marketer’s toolbox. MORE >>

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• AD YOUR COMMENT HERE | TUESDAY, MAY 15, 2012
  	Pinterest Use Case: Live coverage of a university graduation This weekend was Graduation Weekend at Syracuse University, so our team had a few things up our sleeves for the festivities. One of them was live Pinning of Commencement. Inspired by last month’s live Pinning of a bridal show by Oscar de la Renta , we were able to capture a lot of the day’s memorable moments. Related articles. MORE >>

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• B2B CONVERSATIONS NOW | TUESDAY, MAY 15, 2012

  Publish B2B Pricing and Lose-Lose It seems almost daily that I have a conversation with technology marketers about whether or not they should publish pricing on their websites. I’m an opponent of publishing pricing for one simple reason; it will lose you website conversions. So, to shorten your vendor list you decide to look for solutions that only fit in your budget. MORE >>

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• PAUL GILLIN | TUESDAY, MAY 15, 2012

  A Chance for CIOs to Lead in Social Business I’m presenting a session at the CIO Solutions Gallery at the Fisher College of Business at Ohio State University  tomorrow on the topic of “Measuring Social ROI: The CIO’s Role.” The So why aren’t they more active in driving the socialization of business? Not surprisingly, marketing topped the list. MORE >>

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• GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 15, 2012
  	If you do just one analysis for your business… By Neicole Crepeau, Contibuting {grow}  Columnist. Are you a small business owner or manager looking to improve your marketing and sales? If so, you’re also probably seriously time-constrained. So it’s important that the time you do spend yields tangible results with conclusions that can translate into actions that improve your bottom line. MORE >>

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• SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 15, 2012

  Get Your Yoga On While Cold Calling I was working out to my Baron Baptiste yoga video this weekend, getting my sweat on ( save the sarcastic remarks please). Like most yoga gurus, Baron provides his words of wisdom throughout the video regarding the movements he’s putting our body through. For me, once the muscle memory takes over we’re in our flow- A.K.A NamasteMORE >>

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• 7 Personalities of a Social Executive BLUE FOCUS MARKETING | TUESDAY, MAY 15, 2012

• Mobility Value Estimator (powered by Alinean) THE ROI GUY | TUESDAY, MAY 15, 2012

• 10 Simply Awesome Examples of Email Marketing HUBSPOT | TUESDAY, MAY 15, 2012

• Savvy Toolkit - List Making as a Tool of Thought Leadership eBook SAVVY B2B MARKETING | TUESDAY, MAY 15, 2012

• Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers BLUE FOCUS MARKETING | TUESDAY, MAY 15, 2012

• A Better Way to Go Mobile – Interactive White Paper (powered by Alinean) THE ROI GUY | TUESDAY, MAY 15, 2012

• Twitter Launches Weekly Email Digest to Aid Content Discovery HUBSPOT | TUESDAY, MAY 15, 2012

• Creating Successful LinkedIn Groups: Part 1 B2B WEB STRATEGY | TUESDAY, MAY 15, 2012

• How many inquires does it take to make quota? VIEWPOINT | TUESDAY, MAY 15, 2012

• Business Must Have: Social CRM apps SALES INTELLIGENCE VIEW | TUESDAY, MAY 15, 2012

• Unless you are absolutely sure, do not sponsor Marketing Made Simple TV FEARLESS COMPETITOR | TUESDAY, MAY 15, 2012

• Videos and Pictures on Social Media – Future of Engagement SAZBEAN | TUESDAY, MAY 15, 2012

• Why List Segmentation Matters in Email Marketing HUBSPOT | TUESDAY, MAY 15, 2012

• Seven Principles of Content Marketing SAZBEAN | TUESDAY, MAY 15, 2012

• Why salespeople should sell ideas: an FAQ CHRIS KOCH | TUESDAY, MAY 15, 2012

• The Power of Powerlessness: Let Go and Put the Customer First CONVERSIONATION | TUESDAY, MAY 15, 2012

• Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards WEBBIQUITY | TUESDAY, MAY 15, 2012

• Brand Journalism, Disclosure and Sponsored Content B2B MARKETING INSIDER | TUESDAY, MAY 15, 2012

• Is Pinterest a Passing Fad? #SoSlam B2B IDEAS @ WORK | TUESDAY, MAY 15, 2012

• How to Treat Your Customer Like Prospects IT'S ALL ABOUT REVENUE | TUESDAY, MAY 15, 2012

• Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan MODERN B2B MARKETING | TUESDAY, MAY 15, 2012

• The Social Network Cashes In and Analytics Plays a Role INSIGHTIQ BLOG | TUESDAY, MAY 15, 2012

• Informatica Data Integration Maturity Assessment (powered by Alinean) THE ROI GUY | TUESDAY, MAY 15, 2012

• Cross-Selling: Mission Impossible? SALES CHALLENGER | TUESDAY, MAY 15, 2012

• Unless You Want to Impress Your Boss, Don’t Read How to Find New Customers! FEARLESS COMPETITOR | TUESDAY, MAY 15, 2012

• VIDEO: Marketing with Pinterest CLIENT BRIDGE | TUESDAY, MAY 15, 2012

• Use Pull Marketing to Communicate with the SMB Market GREAT B2B MARKETING | TUESDAY, MAY 15, 2012

• I think therefore I am successful INBOUND MARKETING AUTOMATION BLOG | TUESDAY, MAY 15, 2012

• The Marketing Made Simple TV All-Stars FEARLESS COMPETITOR | TUESDAY, MAY 15, 2012

• Value Added Communication for Analytically and Technologically Minded People. FIFTH GEAR ANALYTICS | TUESDAY, MAY 15, 2012

• Have You Drawn a Line in the Sand Yet? TRADESMEN INSIGHTS | TUESDAY, MAY 15, 2012

• Why Your Company’s Current Lead Generation Program Is a Waste of Time INBOUND SALES NETWORK | TUESDAY, MAY 15, 2012

May 14, 2012

• DIGITAL B2B MARKETING | MONDAY, MAY 14, 2012
  	Why Your Content Sucks! If it doesn’t benefit us, entertain us, educate us, solve our problems or advance our causes, we don’t want it. If we find something better, we switch. Today, our mantra is “What’s in it for me?” ” All too often, the answer is “Not much.” ” We are flooded with content. They want to be educated. MORE >>

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• BIZNOLOGY | MONDAY, MAY 14, 2012

  5 reasons it’s not too late for Avon to join Social Media’s party Photo credit: Wikipedia. The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party , says sales for cosmetic products have steadily moved online to sites like Sephora.com , Beauty.com and Drugstore.com. This This has contributed to a -75% decline in operating profit for Avon and their 5.8 million reps. MORE >>

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• YOUR SALES MANAGEMENT GURU | MONDAY, MAY 14, 2012

  Are You Facing Sales Fatigue? Are You Facing Sales Fatigue? The past three years have been a challenge for most partner organizations. The economy has caused sales teams to face declining prospect budgets, more competitive bidding, fewer opportunities, lower incomes and general personal stress.   Executive Action Plans. Remember to make the meetings fun as well. It must be real. MORE >>

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• SALES PROSPECTING PERSPECTIVES | MONDAY, MAY 14, 2012

  Top 5 Picks for Your Company Summer Outing It’s about that time again. Trees and flowers are in bloom, the temperature is reaching the mid 70s, and I’ve officially introduced open-toed shoes back into my wardrobe rotation. Summer is just around the corner, and you know what that means – it’s time to start gearing up for your company’s summer outing event! MORE >>

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• GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 14, 2012
  	The most useful blog post ever This is a blog post with a mission and shortly, you’ll see why. I’m going to keep the link to use far into the future and maybe you will too. think it will save you time and get you out of awkward situations for years to come. The social web is a weird place. I can see why you might think that you know me. And all these requests add up! MORE >>

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• JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, MAY 14, 2012

  Don't do what this guy did at a sales meeting I am mortified by what I'm overhearing at the table next to me. don't mean to be eavesdropping. But I couldn't help but listen in when the guy next to me in the coffee shop started selling his consulting services to another businessman. In the past 30 minutes, he's asked maybe two questions. Aargh! That in itself drives me crazy. Impressive, right? MORE >>

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• MODERN B2B MARKETING | MONDAY, MAY 14, 2012

  Loosening your Prospect’s Status Quo is Demand Generation Job #1: Three Ideas for How to Do It by Jason Miller I’m pleased to welcome Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Visions, as a guest blogger. Corporate Visions helps global business-to-business customers create more sales opportunities, overcome the status quo, and win more deals by improving the conversations sales representatives have with customers. MORE >>

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• THE POINT | MONDAY, MAY 14, 2012

  New Report Confirms Immaturity of Most Marketing Automation Deployments A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation. MORE >>

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• HUBSPOT | MONDAY, MAY 14, 2012

  How Savvy Marketers Harness Social Data for Product Development This is a guest post written by Gini Dietrich , founder and CEO of Chicago-based integrated marketing communication firm Arment Dietrich, and Geoff Livingston , an author and marketing strategist who serves as VP, strategic partnerships for Razoo. Gini and Geoff are authors of the new multichannel marketing book, Marketing in the Round. to v2.0 MORE >>

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• BLUE FOCUS MARKETING | MONDAY, MAY 14, 2012

  Small Businesses Online Marketing Efforts Surge in 2012 [Infographic] As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Location-Based Social Networks & Daily Deals. Small business owners are slowly gravitating towards location-based social channels such as Foursquare. LinkedIn & Facebook. MORE >>

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• This is the week that was: Can I ask you on a data? EARNEST ABOUT B2B | MONDAY, MAY 14, 2012

• 8 Ways to Solve Prospects' Problems Through Your Marketing HUBSPOT | MONDAY, MAY 14, 2012

• Social Media has a Strong Influence on SEO PUZZLE MARKETER | MONDAY, MAY 14, 2012

• What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools? THE ROI GUY | MONDAY, MAY 14, 2012

• Why You Should Chart your Writing Like a Doctor STORIES THAT SELL | MONDAY, MAY 14, 2012

• Quick Marketing Tip: Don’t Waste the Confirmation Page FEARLESS COMPETITOR | MONDAY, MAY 14, 2012

• Multi-Touch Attribution for B2B Marketing: The Sophos Model CROSS-CHANNEL CONVERSATION | MONDAY, MAY 14, 2012

• An Essential Resource for Building and Managing an Online Community [NEW BOOK] JUNTA 42 | MONDAY, MAY 14, 2012

• Why your sales staff isn’t on iPads (and why it should be) SALES INTELLIGENCE VIEW | MONDAY, MAY 14, 2012

• Ten Phrases Only Bad Managers Say SALES CHALLENGER | MONDAY, MAY 14, 2012

• How to Reveal Social Selling Engagement in Your Social CRM SALES INTELLIGENCE VIEW | MONDAY, MAY 14, 2012

• Helping businesses, and individuals, make the most out of Blogger CONFLUENT FORMS | MONDAY, MAY 14, 2012

• How to Measure Social Selling Results SALES INTELLIGENCE VIEW | MONDAY, MAY 14, 2012

• Moving at the Speed of Data B2B LEAD BLOG | MONDAY, MAY 14, 2012

• How Do You Tailor Content to Different User Levels? SAZBEAN | MONDAY, MAY 14, 2012

• INFOGRAPHIC: Social Customer Relationship Management CLIENT BRIDGE | MONDAY, MAY 14, 2012

• B2B marketing SEO meets the keyword monster. B2BMARKETINGSMARTS | MONDAY, MAY 14, 2012

May 13, 2012

• MARKETING INTERACTIONS | SUNDAY, MAY 13, 2012

  Can B2B Marketers Become Content Whisperers? One of the mandates bandied about lately is that B2B marketers need to become listeners. They should set up listening posts and they must listen first, before launching marketing programs. You're told listening is a requisite for establishing 2-way dialogue and sustaining relationships across the buying process. Few Ways Listening Goes Wrong. MORE >>

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• GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 13, 2012
  	How does a small business move into social media marketing? I recently received this excellent question from one of my students: Big global companies usually have a social media department but medium and small companies usually add this job for some marketing or PR manager in addition to his area of responsibility or hire some cheap employee or intern — with negative results. 2) Learn. MORE >>

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• B2B LEAD GENERATION BLOG | SUNDAY, MAY 13, 2012

  Lead Qualification: Stop generating leads and start generating revenue Tweet B2B marketers, stop focusing on generating leads. You’re wasting your time and your sales team’s time. Now that I have your attention, here’s what you should focus on instead: helping salespeople sell. How do you do that? By sending them only qualified leads. Most leads aren’t qualified. Don’t have a ULD? Related Resources. MORE >>

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• CUSTOMER EXPERIENCE MATRIX | SUNDAY, MAY 13, 2012

  FICO Buys Entiera Marketing Automation: Another Independent Option Gone Three weeks ago, Intuit shook up the low end of the marketing automation universe by purchasing small business marketing shooting star Demandforce. Last week the action shifted to the high end, where FICO announced its purchase of Entiera , one of the few remaining enterprise class products. That’s great for FICO and for Entiera’s founders. MORE >>

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• FEARLESS COMPETITOR | SUNDAY, MAY 13, 2012
  	In Sales, less is definitely more. Ditch the Pitch! If you don’t ditch the pitch, then your salespeople will fail. More and more I’m finding the key to success at Find New Customers is asking questions, slowing down and earning trust. That means less and less talking about me and my company. was speaking to the Senior Vice President of a large firm. She said “ Tell me what you do. MORE >>

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• IT'S ALL ABOUT REVENUE | SUNDAY, MAY 13, 2012
  	Which Metrics Do Most Marketers Rely On? [CHART] by Jennifer Horton | Tweet this Measurement is often a main reason that many clients cite for investing in marketing automation. Yet, when the rubber meets the road, too many organizations end up  shying away from the metrics that matter. It’s a big cultural transformation and certainly doesn’t happen overnight. No major surprises here. MORE >>

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• B2B SALES AND MARKETING | SUNDAY, MAY 13, 2012

  Apple’s Biggest Innovation: The Swipe? Years from now, will we look back and realize that Apple’s biggest innovation was not a device, but rather a physical gesture? The right-to-left swiping motion used with Apple devices to sort through photos or to navigate certain apps is quickly altering how we seek and absorb information. David Payne , chief digital officer of Gannett & Co. MORE >>

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• FEARLESS COMPETITOR | SUNDAY, MAY 13, 2012

  Happy Mother’s Day To all the mom’s out there, and the mother of our children, Kathy, I wish you a wonderful. Mothers Day. Do the laundry, vacuum and cook dinner (or take her out to dinner.) She’s worth it. Sunday PostsMORE >>

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