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	<title>Home Based Life</title>
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		<title>Give&#8217;em What They Want vs. What They Need</title>
		<link>https://authorsassistant.wordpress.com/2009/11/10/giveem-what-they-want-vs-what-they-need/</link>
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		<pubDate>Tue, 10 Nov 2009 09:41:40 +0000</pubDate>
				<category><![CDATA[author's assistants]]></category>
		<category><![CDATA[Home Based Business]]></category>
		<category><![CDATA[Work From Home]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[needs]]></category>
		<category><![CDATA[wants]]></category>
		<guid isPermaLink="false">http://authorsassistant.wordpress.com/?p=104</guid>

					<description><![CDATA[As a home based business owner I came upon a simple truth the other day. Startling in it&#8217;s simplicity, I can&#8217;t believe I overlooked it all these years. Like all business owners I want to add value to my customer&#8217;s life. I want to list all the benefits they will receive from using my product and [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>As a home based business owner I came upon a simple truth the other day. Startling in it&#8217;s simplicity, I can&#8217;t believe I overlooked it all these years.</p>
<p>Like all business owners I want to add value to my customer&#8217;s life. I want to list all the benefits they will receive from using my product and show them how it fulfills a need they have.  That&#8217;s when it struck me&#8230;that one little word &#8216;need&#8217;.  People don&#8217;t buy what they need, they buy what they want!</p>
<p>We buy want we need begrudgingly, unconsciously and with a small amount of frustration and grumpiness that our time could have been better spent doing other stuff. </p>
<p>I know I &#8216;need&#8217; top level Internet security for my computer but I &#8216;want&#8217; to surfing Amazon getting books for a penny.</p>
<p>I need to buy toilet paper, I &#8216;want&#8217; to buy a new pair of Prada&#8217;s.</p>
<p>I need to get some exercise, I want to sit on the couch and watch reruns of Andy Griffith. </p>
<p>We all know what we need. But needs are boring they don&#8217;t motivate us to action.  Needs are utilitarian, they weigh us down with &#8216;have-to&#8217;s&#8217; and &#8216;musts&#8217;.</p>
<p>Where as wants are desires; light, free, frivolous. Wants make us happy, inspire us to move, get up, take action.  When we want something we climb heaven and earth to get it.</p>
<p>So take note fellow business owners.  Think about your clients wants versus their needs. How can you help them achieve their wants? How can you become a &#8216;want&#8217;?  Good questions to ask yourself next time you go to market your product or services.</p>
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		<title>The Book Just Won&#8217;t Die</title>
		<link>https://authorsassistant.wordpress.com/2009/11/09/the-book-just-wont-die/</link>
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		<dc:creator><![CDATA[authorsassistant]]></dc:creator>
		<pubDate>Mon, 09 Nov 2009 09:53:40 +0000</pubDate>
				<category><![CDATA[author's assistants]]></category>
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		<category><![CDATA[Home Based Business]]></category>
		<category><![CDATA[Publishing]]></category>
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		<category><![CDATA[american booksellers association]]></category>
		<category><![CDATA[book price wars]]></category>
		<category><![CDATA[john grisham]]></category>
		<category><![CDATA[stephen king]]></category>
		<guid isPermaLink="false">http://authorsassistant.wordpress.com/?p=101</guid>

					<description><![CDATA[November is one of the biggest times of  year for publishers.  It&#8217;s when they roll out their heavy hitters for the holidays hoping that this household names will be the most profitable best-sellers of the year.  In the past few weeks greats like John Irving, Philip Roth, Jonathan Lethem and Patricia Cornwell have all released [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>November is one of the biggest times of  year for publishers.  It&#8217;s when they roll out their heavy hitters for the holidays hoping that this household names will be the most profitable best-sellers of the year. </p>
<p>In the past few weeks greats like John Irving, Philip Roth, Jonathan Lethem and Patricia Cornwell have all released titles. Michael Crichton, who died a year ago, has a new book coming out. And of course the Sarah Palin memoir, <em>Going Rogue</em> , along with two books critical of Palin, <em>Going Rouge</em> and <em>Sarah from Alaska,</em> are expected to create a big stir this season.</p>
<p>All this news would bode well for bookstores if it wasn&#8217;t for the online price wars heating up between Amazon, Target and Wal-Mart. All three eager to increase their online share of the market have listed 10 upcoming best sellers for just $9.</p>
<p>The price hurts neither the author or publisher but with books retailing at $35 bookstores will be unable to compete with their online rivals. Even the online sites take a loss on these books at $9. They are called &#8216;loss leaders&#8217; and are a way to entice customers into the store in the hope they will purchase more making up for the deep discount of the one item.</p>
<p>Traditional booksellers are viewing this as an obvious effort to drive buyers away and have appealed to the U.S. Department of Justice about the online sellers&#8217; &#8220;predatory pricing.&#8221; Authors are rallying behind the American Booksellers Association names such as Stephen King and John Grisham, amongst others, have stood up against the online price wars. </p>
<p>Though they stand to make substantial profits from the online book wars they also understand that traditional bookstores stock many more titles than say Wal-Mart or Cosco. Bookstores also carry older and lesser known titles.  It&#8217;s simply good business to keep the doors open to retails who stock and trade in your product.</p>
<p>So, having worked intimately in the book world, will online sites push traditional retails out of business ? Am I afraid for the future of the book? Not in the least. </p>
<p>There is a falsehood floating around that people do not read. Nothing could be farther from the truth.  During this economic downturn books sales slumped slightly but remained constant, doors remain open and books fly off the shelves. U.S. Publishers expect to net $10 billion this year and that &#8216;s just adult and children&#8217;s trade books. Not bad for a slow year.</p>
<p>People have been predicting the death of the book for a long time and the numbers simply do not bear that out. Maybe we&#8217;ve all just become addicted to the smell of pulp paper or love having something handy nearby to prop open a window. I know if I got rid of my books I would have to actually buy two side tables and a coffee table.</p>
<p>Maybe it&#8217;s because books are pleasure items not necessities.  In the same way we buy things that make us happy we purchase books for the same reason.  They are joy and we will stop buy books the day we stop buying chocolate, jewelry and Ben and Jerry&#8217;s.</p>
<p>&nbsp;</p>
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		<title>Not a Single Female Author in Publishing Weekly&#8217;s Year-End List</title>
		<link>https://authorsassistant.wordpress.com/2009/11/08/not-a-single-female-author-in-publishing-weeklys-year-end-list/</link>
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		<dc:creator><![CDATA[authorsassistant]]></dc:creator>
		<pubDate>Sun, 08 Nov 2009 21:46:19 +0000</pubDate>
				<category><![CDATA[author's assistants]]></category>
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		<category><![CDATA[Publishing]]></category>
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		<category><![CDATA[publishing weekly]]></category>
		<category><![CDATA[salon.com]]></category>
		<guid isPermaLink="false">http://authorsassistant.wordpress.com/?p=98</guid>

					<description><![CDATA[I am sure some of you have heard the news that on Monday, Publishing Weekly announced their list of 10 es books of the year and not a single female author was mentioned.  I have been following the debate closely and rallying behind my fellow female authors in outrage at this cultural gender bias.   But [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>I am sure some of you have heard the news that on Monday, Publishing Weekly announced their list of 10 es books of the year and not a single female author was mentioned.  I have been following the debate closely and rallying behind my fellow female authors in outrage at this cultural gender bias.  </p>
<p>But then I had to stop, to be honest I was not that upset by the list.  I believe that the P.W. team who selected this list did their best to select the titles they felt represented the best of the year without a bias to gender, race, etc.   </p>
<p>Though I was disappointed at the all male list what I wanted from P.W. was their top 10 picks of their favorite books of 2009 and that is want they gave me.  I would have felt slighted and cheated if they had removed a title they adored simply to include a female author so they could appear politically correct. I wanted an unbiased list and that is what I got.</p>
<p>Sure there is a cultural bend toward male authors. In classic literature male authors are a must read and female authors are if you have time. So, where does one draw the line? How would you compile a list of the greatest books from 2009? Would you alter the list to include books you did not enjoy as much to create a more inclusive list.</p>
<p>I found this article at Salon.com (if you haven&#8217;t heard of Salon do yourself a favor and bookmark it right now ) that does a wonderful job of expressing both sides of the argument.</p>
<p>It&#8217;s another long one I&#8217;m afraid, but a good one.</p>
<p>A 10 Best List without a Women?</p>
<p>When the editors of the trade publication Publisher&#8217;s Weekly announced their <a href="http://www.publishersweekly.com/article/CA6704595.html" target="_blank">list of the 10 best books of the year</a> on Monday, outrage flared across the Internet: Not a single book by a woman made the cut. Comments on P.W.&#8217;s Web site likened the list to &#8220;a flier tacked to the wall at a men&#8217;s club,&#8221; and the fledging feminist literary organization WILLA (Women in Letters and Literary Arts) set up a <a href="http://willalist.wikia.com/wiki/The_WILLA_List_Wiki" target="_blank">wiki page</a> inviting visitors to add titles to a list of &#8220;great books by women&#8221; published in 2009.</p>
<p>And of course there was a Twitter hashtag (#fembooks) for those who wanted to express their displeasure in real time. Tweeters pointed out that women buy the majority of books sold in the U.S. and usually make up about half of the authors on any given New York Times Bestseller list. Others complained that classic novels by men get trumpeted as &#8220;must reads&#8221; while those by women are often pooh-poohed by male readers as &#8220;not to my taste.&#8221; Charlotte Abbott, a literary journalist, floated the idea of an American version of Britain&#8217;s Orange Prize, which goes to the author of the year&#8217;s &#8220;best full-length novel in English.&#8221; (American novelists are eligible for the Orange Prize; Marilynne Robinson won it last year for &#8220;Home.&#8221;) That suggestion was greeted with a mixture of enthusiasm and worries about &#8220;ghettoization.&#8221;</p>
<p>What&#8217;s at issue isn&#8217;t sales or even access to readers; this is an argument about prestige and critical recognition, an argument best articulated by the novelist and critic Francine Prose in a <a href="http://www.harpers.org/archive/1998/06/0059591" target="_blank">1998 article for Harper&#8217;s magazine.</a> Prose detected a greater reverence for books by men among the nation&#8217;s literary and critical establishment, which includes reviewers, prize committees and the institutions that bestow grants. She blamed this on a widespread if seldom-stated assumption that &#8220;women writers will not write about anything important &#8212; anything truly serious or necessary, revelatory or wise.&#8221;</p>
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<li><a href="http://www.salon.com/books/feature/2009/11/05/pw_10_best/index.html#story_full_ceb82362814b5802f9f75406b1805be5">Continue Reading</a></li>
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<p>Explaining P.W.&#8217;s list, editor Louisa Ermelino wrote, &#8220;We wanted [it] to reflect what we thought were the top 10 books of the year with no other consideration &#8230; We ignored gender and genre and who had the buzz. We gave fair chance to the &#8216;big&#8217; books of the year, but made them stand on their own two feet. It disturbed us when we were done that our list was all male.&#8221; Yet, according to Miami Herald blogger Connie Ogle, Ermelino sounded less apologetic when quoted in a press release, characterizing the list as not &#8220;the most politically correct.&#8221;</p>
<p>Anyone who&#8217;s ever had to compile such a list &#8212; and admittedly, there aren&#8217;t many of us &#8212; will feel an awkward sympathy for the P.W. team. Two years ago, while settling on Salon&#8217;s picks for the <a href="http://www.salon.com/books/awards/2007/12/12/best_books/index2.html">year&#8217;s best works of fiction,</a> we wound up with five novels by men. This dilemma precipitated a lot of soul-searching, only partially soothed by the reminder that most years the majority of the books on our fiction list are by women authors. Should we swap out one of the titles by a man for another we liked less, simply because it was by a woman? The WILLA wiki implies that the editors of P.W. simply didn&#8217;t bother to read books by Lorrie Moore, Margaret Atwood or Alice Munro when selecting their list, but that&#8217;s highly unlikely. Chances are that they (like me) didn&#8217;t think the <a href="http://www.salon.com/books/review/2009/09/01/lorrie_moore/index.html">Lorrie Moore novel</a> and many others posted to the wiki were up to snuff. Something similar happened at Salon when it came to the fiction of 2007. In the end, unable to find books by women that we liked better than those five novels, we opted for honesty, which we consider the critic&#8217;s first responsibility.</p>
<p>Without tipping our hand, I&#8217;ll merely say that it&#8217;s unlikely Salon will suffer the drubbing P.W. has endured when we run our own 10-best list in early December. But every year we do face a ticklish question: Is it the right thing to gerrymander your list in order to counteract real, long-standing cultural biases, even if that means lying to your readers? What is a 10-best list, after all, if not a record of the books we enjoyed most over the past 12 months? If you insist on a list that&#8217;s ideally representative of gender, race, class, nationality (i.e., including at least one translation), publisher size (small as well as large), fame, length (short story collections as well as novels), region, genre and so on, you can easily wind up with, say, a list of nine books you kinda like and maybe one you truly love. That&#8217;s a tepid dish to serve up to readers, and not likely to inspire much enthusiasm, either.</p>
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<p>On the other hand, few things are more subjective than judgments about how &#8220;great&#8221; any given book is. Those real, long-standing cultural biases mentioned above live in the heart of every critic to one degree or another, and we&#8217;d be shirking our duty if we didn&#8217;t try to account for them. Writing off such qualms as mere &#8220;political correctness&#8221; is, in its own way, just as dishonest as exaggerating your admiration for a book simply because its author is female, or dark-skinned, or from a far-off nation. I don&#8217;t doubt that P.W.&#8217;s editors are entirely sincere when they say their list reflects their unvarnished preferences. Still, the fact that those preferences can&#8217;t encompass one woman author among 10 books (fiction or nonfiction) picked from the 50,000-plus titles they claim to have sifted through suggests that their horizons might need a bit of deliberate widening.</p>
<p>Fortunately, most years bring enough good books that we&#8217;re able to choose from a fairly diverse array of candidates. If we adore two novels (or histories, or biographies) to about the same degree, we do take factors like an author&#8217;s gender or the size of the book&#8217;s publisher into account &#8212; the same way we try to maintain a mix of literary tones and moods, from the slim, intensely personal memoir to the majestic and well-footnoted doorstop. The key question remains, is the quality of our final list diminished by those decisions, or enriched by them? We like to think that, like us, most readers appreciate some variety in their literary diets.</p>
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<li><a href="http://www.salon.com/author/laura_miller/index.html">More Laura Miller</a></li>
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		<title>Does being a good mom mean feeling like a bad one?</title>
		<link>https://authorsassistant.wordpress.com/2009/11/06/does-being-a-good-mom-mean-feeling-like-a-bad-one/</link>
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		<pubDate>Fri, 06 Nov 2009 01:13:36 +0000</pubDate>
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					<description><![CDATA[Family coaches. Advice books. Parenting experts. The more I read and listened, the more anxious and miserable I got By Karen Houppert Last fall, I spent months reporting a story about the new trend in &#8220;family coaches,&#8221; folks who promise to hand you the keys to the kingdom: Perfect Parenting. Yep, add to the list [&#8230;]]]></description>
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<div id="ad_top_leaderboard"><a href="http://www.salon.com/life/feature/2009/10/26/houppert_parenting_essay/index.html"></a></div>
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<div>Family coaches. Advice books. Parenting experts. The more I read and listened, the more anxious and miserable I got</div>
<div>By <a href="http://www.salon.com/author/karen_houppert/index.html">Karen Houppert</a></div>
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<div><img src="https://i0.wp.com/images.salon.com/mwt/feature/2009/10/26/houppert_parenting_essay/md_horiz.jpg" alt="" /></div>
<p>Last fall, I spent months reporting a <a href="http://www.washingtonpost.com/wp-dyn/content/discussion/2008/12/18/DI2008121802196.html">story</a> about the new trend in &#8220;family coaches,&#8221; folks who promise to hand you the keys to the kingdom: Perfect Parenting. Yep, add to the list of fitness coaches, life coaches, financial coaches &#8212; the family coach. As the latest manifestation of Americans&#8217; driving quest for clean closets, superkids and tidy lives, family coaches are newly minted experts who&#8217;ve sensed a void in American life and stepped forward to fill it &#8212; for a fee that, in the D.C. area, ranges from $350 to $450 a month for weekly 45-minute sessions. A cross between &#8220;<a href="http://en.wikipedia.org/wiki/Nanny_911">Nanny 911</a>&#8221; and &#8220;<a href="http://en.wikipedia.org/wiki/Clean_House">Clean House</a>,&#8221; family coaches promise a personalized system of parenting that will help (mostly) moms hone their communication skills, set goals for their kids, prioritize, organize and streamline their busy lives.</p>
<p>They join a $2.1 trillion &#8220;mommy market,&#8221; according to the marketing firm BSM Media, which specializes in the field &#8212; from Arts &#8216;n Motion for your baby Botticelli to Gymboree for your kid Komenich. And what if you resist such costly &#8220;enrichment&#8221; for junior? Bad mommy!</p>
<p>In a flurry of insecurity about whether we&#8217;re adequately preparing our kids, we turn for advice to the professionals &#8212; who proliferate. Search Amazon, for example, and there are 87,608 experts telling us how to be better parents. From &#8220;Confident Parenting&#8221; to &#8220;Connection Parenting&#8221; to &#8220;Screamfree Parenting&#8221; to last year&#8217;s &#8220;Revolutionary Parenting&#8221; and this year’s bestseller <a href="http://www.salon.com/mwt/feature/2009/09/18/nurtureshock/index.html">&#8220;NurtureShock,&#8221;</a> the books are testament to our boundless quest for the holy grail of parenting.</p>
<p>How come all these well-intentioned tips just stoke my anxiety?</p>
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<li><a href="http://www.salon.com/mwt/feature/2009/10/26/houppert_parenting_essay/index.html#story_full_4fec8774cbf6d5e3dd0d354055dee08d">Continue Reading</a></li>
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<p>Driving home from observing my first family coaching session, which was chock-full of advice on how to be a better parent and a more productive entrepreneur, I am stressing out. I am on the Beltway in D.C. Traffic is crawling. My thoughts, racing. This is totally unproductive time, I think. Someone slices across the lanes and cuts in front of me. I hate him.</p>
<p>I tick off the suggestions this family coach made to her client as she patiently explained what every entrepreneurial mom needs for success. A business plan? I have no five-year business plan. Never have. (Maybe that&#8217;s why I&#8217;m always broke?) Charts? I have no charts that look at my job cycle next to my husband&#8217;s to make sure our busy periods are staggered. Never have. (Maybe that&#8217;s why breakfast is a tense wrestling match over whose schedule reigns supreme: &#8220;Are you getting Zack from school today &#8212; because I can&#8217;t?&#8221;) I have no clear boundaries with my child. Never have. (Maybe that&#8217;s why he is so contrary?)</p>
<p>By the time I get home, I&#8217;m in a snit.</p>
<p>&#8220;Have you done your homework? How about your 20 minutes of typing practice? How come your cereal bowl is still on the table from breakfast? Why are your shoes and socks in the middle of the living room floor?&#8221;</p>
<p>Suddenly, I am looking at my son through somebody else&#8217;s eyes, and he is found lacking in the responsibility department. Maybe I am one of those &#8220;helicopter parents&#8221; that the family coach and attendant experts insist are coddling today&#8217;s youth? (Columns and books are filled with dire warnings regarding the dangerous slew of infantile slackers such parenting has spawned.) I&#8217;ve been doing too much for him. How is he going to make it out there in the world if he can&#8217;t even remember to put his socks in the hamper? Will he grow into one of those men who struggle loudly with a jammed Xerox machine as they wait for a female co-worker to come along and fix it? Look at him, he&#8217;s 11, and he has to be asked to put his cereal bowl in the sink.</p>
<p>Clearly I&#8217;m doing something wrong.</p>
<p>As I hustle him out the door later, dragging him to a neighborhood planning meeting I have to attend, I tell him to bring a book to read so he won&#8217;t be bored. He grabs &#8220;Charlie Bone.&#8221; And a tennis ball.</p>
<p>&#8220;Why are you bringing the ball?&#8221; I want to know as we stride down the street &#8212; late &#8212; and begin the five-block rush to the meeting.</p>
<p>He shrugs. He sees it as a rhetorical question. He always has a ball in his hand.</p>
<p>He bounces the ball. Catches it. Bounces the ball. Catches it. Bounces the ball. Misses &#8212; and goes for it with both hands, letting the book he held in his left hand flutter down onto the sidewalk.</p>
<p>&#8220;Mom, can you take my book?&#8221; he asks.</p>
<p>&#8220;Pick it up yourself,&#8221; I say. Who does he think I am? His servant?</p>
<p>He picks it up. &#8220;Will you carry it for me, though? So I can bounce the ball?&#8221;</p>
<p>&#8220;Cross!&#8221; I say, ushering him across the street. &#8220;No, carry it yourself.&#8221;</p>
<p>&#8220;Please,&#8221; he says.</p>
<p>&#8220;No!&#8221; I say. &#8220;You&#8217;re 11 years old. I think you can carry your own book five blocks.&#8221;</p>
<p>&#8220;But I can&#8217;t bounce the ball at the same time,&#8221; he pleads.</p>
<p>&#8220;Put it in your sweatshirt pocket,&#8221; I suggest.</p>
<p>He tries but the book, slightly oversize, won&#8217;t fit. &#8220;Here, try this,&#8221; I say, taking the book from his hand and tucking it into the hood of his sweatshirt. It sort of works. For a minute. Both hands are free and he bounces the ball and catches it. Then he bounces the ball and lunges for it, sending the book hurtling up into the back of his head where it ricochets off his noggin onto the ground.</p>
<p>He looks at me, hoping I&#8217;ll offer to pick it up for him since he has raced farther up the sidewalk in his chase while the book lies at my feet. &#8220;Pick it up,&#8221; I tell him. I am looking at him through the family coach&#8217;s eyes. Objectively, I tell myself, I am seeing him. And I am growing angrier. Because he is 11. Because he can&#8217;t carry a book five blocks. Because he presumes I will solve this dilemma. Because I must have been &#8220;rescuing&#8221; him too much. Because I&#8217;m a bad mom. Because. Because.</p>
<p>&#8220;Cross,&#8221; I say.</p>
<p>And I am cross.</p>
<p>So I try to trace the origins of my irritation, why I grow impatient with who he is when I hear these parenting &#8220;experts&#8221; whisper in my ears who he ought to be. Maybe it&#8217;s the squeeze between an external developmental timeline that spells out exactly where my kid should be &#8212; and I actively seek out this yardstick in moments of anxiety &#8212; and a reality that doesn&#8217;t jibe. How come my son still can&#8217;t write in cursive? Forgets to punctuate? Lacks the focus to play a musical instrument? Am I doing everything I should, I wonder.</p>
<p>And the &#8220;shoulds&#8221; run rampant &#8212; and conflict.</p>
<p>&#8220;The nurturing mother is always there for her children,&#8221; say those who suggest child rearing is incompatible with ambition. “Over-involved parents are creating a generation of irresponsible students,&#8221; scold the teachers as stay-at-home moms run in their child&#8217;s forgotten homework. &#8220;How can her mother let her wear that?&#8221; chide the moms on the playground as a tween in a tight camisole strides by. &#8220;How can his parents let him walk home alone?&#8221; tsk the parents who carpool. &#8220;I&#8217;ve never seen his mom at a soccer game,&#8221; accuse the moms in the bleachers. &#8220;I&#8217;ve been to all my son&#8217;s games.&#8221;</p>
<p>As our culture assails us with fantastical standards, the definition of &#8220;good mother&#8221; shifts under our feet like sand.</p>
<p>Enter the experts who reassure us they&#8217;ve got all the answers, including a system of steps and processes with charts and wheels and evaluations to gauge the efficacy of modifications. (Hey, it works in the military and business &#8212; why not standards-based parenting?) Surely the keys to success are similarly identifiable, quantifiable and teachable? No matter that &#8220;family life&#8221; has layers of emotions that cloud each moment with secret histories (&#8220;Why do you assume it&#8217;s my job to clean up after you?&#8221; a harried feminist asks her adolescent son) or times when we channel our own parents (&#8220;You&#8217;re thirsty? Swallow your spit,&#8221; a father tells his whining children on a road trip as his father regularly told him). This is not psychotherapy, in which folks are asked to look deeply at what drives them. This is parenting advice, where folks are asked to note that what drives them is counterproductive. The experts lure us with &#8220;10 easy steps to better parenting&#8221; and we’re hooked on the promise that bad patterns can be broken with a smattering of tricks, a smidge of willpower and a few strategically placed buzzwords: Just be &#8220;proactive,&#8221; the experts reassure us (&#8220;Buy my book now&#8221;).</p>
<p>There is no need to wade through our personal, emotional history to discover how it colors our parenting, the experts assure us. And there is certainly no need to shine the light of inquiry on our ultimate goal: the good child. Is the &#8220;good child&#8221; we’re working so hard to mold simply a euphemism for &#8220;the good worker&#8221; society’s really after?</p>
<p>Don’t even go there, the experts advise, there’s no profit in it.</p>
<p>Introspection is hard to package &#8212; and doesn’t sell. </p>
<p>I have been at work all day, and I am tired and cranky. Worse, in the eyes of my 11-year-old, I am cruelly forcing him to learn to type. Every day he has to practice for 20 minutes. Rain or shine. Sundays and holidays. No rest for the weary.</p>
<p>And he complains. Endlessly.</p>
<p>He hates the software, Mavis Beacon Teaches Typing. Misremembers her as Beavis Butthead Teaches Typing. Gripes at her insincerity (&#8220;I could get 100 percent of the paragraph wrong and she&#8217;d still say, &#8216;Nice work. I&#8217;m seeing steady improvement'&#8221;). Complains she is a snob.</p>
<p>&#8220;How can she be a snob? She&#8217;s an animation,&#8221; I point out. &#8220;She&#8217;s not even a real person.&#8221;</p>
<p>&#8220;Yes, she is!&#8221; Zack says.</p>
<p>&#8220;She&#8217;s a product line,&#8221; I insist.</p>
<p>&#8220;You can be a product line and a real person,&#8221; Zack argues. He loves to argue. &#8220;Look at Harry Potter. Harry Potter dolls. Harry Potter wands. Harry Potter Bertie Bott&#8217;s Jelly Beans.&#8221; He is triumphant.</p>
<p>Should I point out that Harry Potter is a fictional character, I wonder? Zack is 11. He knows that. Just like he knows there is no Santa. But he still retains the ability to believe &#8212; and to simultaneously know otherwise. All he requires to adeptly straddle the rational and imaginary worlds is an interior consistency in both. Still, this is an argument, and I would like to win it. &#8220;Umm, Zack,&#8221; I say, pointedly. &#8220;Harry Potter?&#8221;</p>
<p>He looks at me for a moment, blank-eyed. And then: &#8220;Oh, yeah,&#8221; he says sheepishly.</p>
<p>In my own head, Zack is winning the argument (Martha Stewart towels, Paul Newman salad dressing, Kathie Lee Gifford frocks). &#8220;Get typing,&#8221; I say. My finger is poised over the timer on the stove, ready to activate the 20 minutes.</p>
<p>He scowls at me, real venom creeping into his voice &#8212; and hurls the time-honored epithet: &#8220;You are such a mean mom.&#8221;</p>
<p>It doesn&#8217;t take much to create disequilibrium for mothers. Motherhood, a sense of oneself as a Good Mom, is frequently precarious and doubt is always ready to creep in. A comment on the playground can do it. (&#8220;Your son&#8217;s very competitive,&#8221; a mom says, breaking up an argument over kickball. &#8220;Oh, God, I haven&#8217;t taught him to be a good sport,&#8221; you think.) A column of parenting advice read while waiting for a dentist appointment creates paroxysms of doubt. (“Don’t be too quick to the rescue. Let your child work out petty playground arguments himself. It&#8217;s all part of learning to negotiate with others,&#8221; an expert advises.) Parenting tips in the school newsletter can throw you. (&#8220;Always be there for your kids. Support them as they learn to assert themselves,&#8221; the expert insists. &#8220;Have I?&#8221; you wonder.) And, in this swirl of conflicting (constricting?) orders, even the most confident mom can be thrown off balance.</p>
<p>&#8220;You&#8217;re a mean mom!&#8221;</p>
<p>&#8220;Could be,&#8221; we shrug off in our most confident moments.</p>
<p>&#8220;Am I?&#8221; we worry, in a flurry of insecurity.</p>
<p>These are the moments when we turn to the experts &#8212; Parenting, Parents, and BabyTalk, iVillage, the seven shelves of parenting advice books at the local Barnes and Noble &#8212; plunking our money down to contribute to the $668 million Americans spent on self-help books in 2005 (44 percent more than they spent a decade ago). We pretend to read them for advice &#8212; What do I do about this preteen obstinacy? &#8212; but really we are looking to see whether, according to the markers, our kid is normal. We are hoping against hope that the experts will tell us &#8220;good job&#8221; (the near-meaningless mantra we reflexively toss our kids, but we&#8217;ll take it!) and &#8220;stay the course,&#8221; and reinforce the parenting we&#8217;re already doing &#8212; because, heck, that&#8217;s pretty much the best we can do at the moment.</p>
<p>There are a few books out there that take a different tack. The Gesell Institute of Human Development series &#8212; &#8220;Your One-Year-Old,&#8221; &#8220;Your-Two-Year Old,&#8221; &#8220;Your Ten-to-Fourteen-Year-Old,&#8221; etc. &#8212; can be reassuring since the authors are more descriptive than proscriptive:</p>
<p>&#8220;Eleven tends to burst, to bounce, to throw self around. Activity, especially when the child is in any way confined (as when sitting in a chair during an interview), is so constant that one almost becomes seasick when watching … Hands seem to be in constant motion. If there is an object in hand, such as a ball or a glasses case, they repeatedly toss it up and down.&#8221;</p>
<p>The Gesell books don&#8217;t tell parents what to do with this irritating, irrepressible energy, but at least they assure you that your kid is not a freak of nature. Originally published in the 1950s, the Gesell books&#8217; tragic flaw is the gender stereotypes that proliferate:</p>
<p>&#8220;Boys and girls mostly separate in their choice of outdoor activities. The girls are busy at jacks, hopscotch, jump rope and roller-skating. The boys may join in at times, but they prefer to hunt or fish if they have the opportunity.&#8221; </p>
<p>Fortunately, the gender stereotypes are so dated and outlandish that one is quick to dismiss their relevance. Unfortunately, they are delivered with such authority &#8212; and are so clearly wrong &#8212; all expertise is suddenly rendered suspect. What do <em>they</em> know?</p>
<p>&#8212;&#8212;&#8212;</p>
<p>I awake at 2:30 a.m. gulping for air in a mini panic attack.</p>
<p>I do this every night at 2:30 &#8212; and have been doing so ever since my now 11-year-old son was an infant and chose that as the time for his nightly feeding. That year-long night shift of breast-feeding wore a groove in my subconscious that interrupts my REM like a needle skipping the same scratch on an LP. I bolt up, my heart racing slightly, and then try to trace my thoughts back to my dream and the anxiety that yanked me out of sleep this time.</p>
<p>Usually it is work I am fretting about. Often it is money. Occasionally it is my son. Sometimes &#8212; jackpot! &#8212; it is all of the above. In my calmer moments, I look at my son with equanimity, confident that he is happy, challenged intellectually at school, has good friends, moves through his world with confident ease, leads a rich life.</p>
<p>But it doesn&#8217;t take much to throw me: an article, a stray comment, a grim headline.</p>
<p>My son is not worried. He has his future all mapped out. Replete with backup plans. He intends to be a rock star when he grows up. If that fails &#8212; or doesn&#8217;t produce adequate income &#8212; he will be a major league baseball player. Barring that, he will be a Blue Angel, one of the Navy&#8217;s finest stunt pilots. Worst-case scenario, he will be a commercial airline pilot for JetBlue (you know, the airline with a mini TV for each passenger), because, certain that the pilots share this amenity, he is looking forward to navigating the plane while simultaneously watching Cartoon Network.</p>
<p>The future doesn&#8217;t worry him a bit.</p>
<p>Me, I am waking up at 2:30 a.m. panicked. I trace my insane thought process backward, thinking to dispel my fears by naming them. Like any crazy person&#8217;s thoughts, mine have their own interior logic.</p>
<p>Tonight, my scorched-earth scenario goes like this: I had thought that teaching my son to type would free him. He lacks fine motor skills, which severely hampers his handwriting &#8212; a condition that got worse when he broke his right arm at age 8. He can write, but it is slow, laborious and nearly illegible. When he types, his fingers can almost keep pace with his thoughts &#8212; and any teacher can read it. But suddenly, a sentence that I read in an article the day before jumps out and grabs me in a stranglehold: This particular article on college admissions made passing reference to the newly required essay component of the SATs. At 2:30 a.m., I have suddenly realized that six years from now my son will be forced to handwrite an essay in order to ace the SATs. If he doesn&#8217;t score well on the SATs, how will he get into a good college &#8212; and how will he get the scholarship he needs in order to attend that good college?</p>
<p>Fortunately, I fall back asleep before I have a no-more-wire-coat-hangers moment with the computer keyboard.</p>
<p>Fortunately, sanity returns with the sun.</p>
<p>Unfortunately, the low-level anxiety about the future stays with me for days and the minute I let my guard down, my thoughts go back to their warring ways where they line up behind opposing generals. You know, the &#8220;troop buildup&#8221; general who says marshal all forces to secure the future (guitar lessons, Little League, typing, test prep) &#8212; no matter the cost to the present. And the &#8220;draw-down&#8221; general who knows less is more. I wrestle with these things because I’m his mom &#8212; for better or worse &#8212; in the hopes that he won&#8217;t have to. And I try to resist the temptation to mold his plastic mind in preparation for successful living when he is already happily living the good life right now.</p>
<p>Much better than I am, thank you very much.</p>
<p>He is peacefully sleeping at 2:30 a.m. </p>
<p>by <a href="http://www.salon.com/author/karen_houppert/index.html">Karen Houppert</a> at Salon.com</p>
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		<title>Our Virtual Author&#8217;s Assistant Webinar</title>
		<link>https://authorsassistant.wordpress.com/2009/11/05/our-virtual-authors-assistant-webinar/</link>
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		<dc:creator><![CDATA[authorsassistant]]></dc:creator>
		<pubDate>Thu, 05 Nov 2009 19:11:56 +0000</pubDate>
				<category><![CDATA[author's assistants]]></category>
		<category><![CDATA[Home Based Business]]></category>
		<category><![CDATA[Work From Home]]></category>
		<category><![CDATA[free webinar]]></category>
		<guid isPermaLink="false">http://authorsassistant.wordpress.com/?p=88</guid>

					<description><![CDATA[We completed a webinar recently that explains the world of author&#8217;s assistants and the opportunities available for the home based business owner.  I thought you might find it interesting. Click here to view video If you are an affiliate with us this would be a great video to add to your site. You can find [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>We completed a webinar recently that explains the world of author&#8217;s assistants and the opportunities available for the home based business owner.  I thought you might find it interesting.</p>
<p><a href="http://www.publishing-store.com/pages/vaawebinar.html" target="_blank">Click here to view video</a></p>
<p>If you are an affiliate with us this would be a great video to add to your site. You can find information on embedding the video here.</p>
<p><a href="http://www.publishing-store.com/pages/affiliate-resources.html" target="_blank">The Publishing Store Affiliate Resources</a></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">88</post-id>
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		<title>The New Barnes and Noble Nook</title>
		<link>https://authorsassistant.wordpress.com/2009/11/04/the-new-barnes-and-noble-nook/</link>
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		<pubDate>Wed, 04 Nov 2009 19:44:24 +0000</pubDate>
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		<guid isPermaLink="false">http://authorsassistant.wordpress.com/?p=86</guid>

					<description><![CDATA[It only makes sense that the largest bookstore in the US would finally come out with their own electronic reader. The Nook was released the end of October ready for the holidays.  The Nook allows you to get bestsellers and new releases, newspapers, and magazines all delivered via fast and free 3G wireless.  You can [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>It only makes sense that the largest bookstore in the US would finally come out with their own electronic reader.</p>
<p>The Nook was released the end of October ready for the holidays. </p>
<p>The Nook allows you to get bestsellers and new releases, newspapers, and magazines all delivered via fast and free 3G wireless.  You can sample any ebook for free and the Nook comes loaded with three Barnes &amp; Noble classics.</p>
<p>The monitor is color and uses the easy to read eInk display. You can make the text bigger, and easily bookmark, highlight, and make notes as you go.</p>
<p>You can store 1,500 of your favorite books, magazines and newspapers and if that&#8217;s not enough space you can add a memory card that allows you to keep up to 17,500.  Many bestsellers and new releases are just $9.99, and thousands of titles are free. You can also carry The Nook into any Barnes &amp; Noble and it will give you information about specials, promotions and offer coupons.</p>
<p>Now, with bestsellers being offer for $9.99 it remains to be seen how this will effect the book trade. I personally still prefer holding a book in my hand but after schlepping a shoulder bag full of books through airport security while the stylish lady next to me breezes through with her little ereader I might have to reconsider. Sure she looks great and sleek but can she fend off a mugger by hurling copies of Count of Monte Cristo and Shanghai Girls at her attacker?!</p>
<p>To customize your Nook, Barnes and Noble has skins you can buy from Kate Spade and Jonathan Adler.  I have to admit they are pretty cute.</p>
<p>The Nook is selling for $259.00. Though not offering anything very different from the Kindle and Sony Reader it is a nice addition to the eReader family. It offers good technology, fast, sleek design and is user friendly. You can take a look at the new Nook in any Barnes and Noble store.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">86</post-id>
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		<title>Jump Start Your Home Based Business with Outsourcing</title>
		<link>https://authorsassistant.wordpress.com/2009/11/03/jump-start-your-home-based-business-with-outsourcing/</link>
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		<dc:creator><![CDATA[authorsassistant]]></dc:creator>
		<pubDate>Tue, 03 Nov 2009 19:29:42 +0000</pubDate>
				<category><![CDATA[author's assistants]]></category>
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		<category><![CDATA[outsourcing]]></category>
		<guid isPermaLink="false">http://authorsassistant.wordpress.com/?p=84</guid>

					<description><![CDATA[I recently was introduced to a wonderful outsourcing web site called odeck.com.  Billed as a resource for freelancers and business owners, oDeck brings together small business owners and freelancers from all over the world. If you have never outsourced work before you should really consider it. It allows to you clone yourself and get an [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>I recently was introduced to a wonderful outsourcing web site called <a href="http://www.odesk.com/w/?vt_cmp=buyers&amp;vt_adg=odesk&amp;vt_src=google&amp;vt_med=text&amp;vt_kw=odeck&amp;gclid=CMvL7On32J0CFR4UagodvWSVsg" target="_blank">odeck.com</a>.  Billed as a resource for freelancers and business owners, oDeck brings together small business owners and freelancers from all over the world.</p>
<p>If you have never outsourced work before you should really consider it. It allows to you clone yourself and get an unbelievable amount of work done. </p>
<p>If you are new to outsourcing consider delegating some of the more mundane, repetitive tasks of running your business. You could outsource article writing, blogging, twittering, creating back links, tracking forums, etc. </p>
<p>The web site is easy to navigate and very user friendly.  You can post a job with a list of criteria and then interview the prospects.  The web site has a &#8216;job deck&#8217; where you can communicate with your employee and see the work being done.</p>
<p>Now don&#8217;t forget as a VAA you might also want to consider posting your services on oDeck.  Another way to draw in more clients.</p>
<p>oDeck has a great video that shows you how it works.</p>
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		<title>5 Ways to Discover Your Passion</title>
		<link>https://authorsassistant.wordpress.com/2009/11/02/82/</link>
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		<pubDate>Mon, 02 Nov 2009 19:27:21 +0000</pubDate>
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					<description><![CDATA[5 Ways to Discover Your Passion from Work From Home &#8211; Online Magazine for Work At Home Moms &#8211; WAHM.com One of the first tasks you confront when you decide to become self-employed is to discover your passion. You may have no idea what industry to work in, or you may know exactly what you [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>5 Ways to Discover Your Passion from Work From Home &#8211; Online Magazine for Work At Home Moms &#8211; <a href="http://www.wahm.com/articles/5-ways-to-discover-your-passion.html" target="_self">WAHM.com </a></p>
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<p>One of the first tasks you confront when you decide to become self-employed is to <strong>discover your passion</strong>. You may have no idea what industry to work in, or you may know exactly what you want to do, but you may need to narrow your job options. Finding your passion will help you find the right business, and motivate you to keep at it in good times and in bad. Here are 5 ways to discover your passion:</p>
<p><strong>1. Ask Your Parents</strong></p>
<p>Your passion for something may have started at an early age at home. Some people are heavily influenced by a family business or a parent&#8217;s occupation. It may draw them towards a particular industry, or far away from it. Don&#8217;t underestimate the impact that your parents have had on your passions. Talk it over with them and do most of the listening. You may be surprised by the outcome, or it may confirm what you&#8217;re already feeling.</p>
<p><strong>2. Look at Your Work History</strong></p>
<p>Your previous or current work experiences will provide clues about your passion. List all the jobs you&#8217;ve had in the past, including volunteer jobs. Put a star next to the ones that you loved and would do for no pay if you could. Next, try to figure out what those jobs have in common. Is it the type of work? Is it the work environment? Is it the employer? Is it the skills you had to use? You might start to see a common thread that will help you.</p>
<p><strong>3. Read Success Stories</strong></p>
<p>There&#8217;s nothing like reading the stories of those who have found success in the industry you want to pursue. It&#8217;s inspiring and helps to push you towards finding your own success. However, reading success stories can also help you discover your passion. When you read the challenges that others faced and why they&#8217;re passionate about their businesses, it helps you to think through ideas that you may not have considered before. You may see similarities that will help reveal similar passions that you hold. </p>
<p><strong>4. Listen to Podcasts </strong></p>
<p>If you don&#8217;t have the time to read success stories, you might consider downloading and listening to interviews with other business owners. There are several work-at-home mom and small business podcasts and talk shows that interview guests about how they discovered their passions (and how they started their business). You can work on other things while listening, and perhaps you&#8217;ll identify with a guest who shares your passion.</p>
<p><strong>5. Look at Your Activities</strong></p>
<p>What do you love to do so much that you lose track of time? How often do you find yourself doing it daily or weekly? This is a clue about what you&#8217;re passionate about. For example, you may love books. You could read all day if you didn&#8217;t have other responsibilities. You love the feel of books and handling them. This is a clue that you&#8217;re passionate about books, and you might look for ways to turn your passion for books into a business opportunity.</p>
<p>Discovering your passion is not a one-time thing. Your passions may develop and even change over time. You may head in one direction for a business or work opportunity and find that you don&#8217;t enjoy that after all. Be flexible and open to testing various areas of work until you find what you absolutely love to do.</p>
<div><em><strong>____________________________</strong></em></div>
<p><em><strong>Daphne Mallory, Esq</strong>. </em><span style="font-size:10pt;font-family:Arial;">is the co-owner of Mallory Writing Services and has written more than 100 articles helping home based business owners and entrepreneurs start and market their business. <a href="http://www.wahm.com/forum/members/80894-ebookwriter1" target="_blank"><span style="background-color:#ffffff;">You can learn more about her here.</span></a></span></p>
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		<title>Tips on Writing a Great Title</title>
		<link>https://authorsassistant.wordpress.com/2009/11/01/tips-on-writing-a-great-title/</link>
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		<pubDate>Sun, 01 Nov 2009 19:18:29 +0000</pubDate>
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					<description><![CDATA[This comes from Melissa at the work-at-home forum.  Good advice all the way around. Tips on Article Title Writing I found these tips for article title writing the other day and thought they might help others in the article marketing business: When writing articles, always write your title first. Your title will help direct the information [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>This comes from Melissa at the <a href="http://www.work-at-home-forum.com/3_15506_0.html" target="_blank">work-at-home forum</a>.  Good advice all the way around.</p>
<p><strong>Tips on Article Title Writing</strong></p>
<p>I found these tips for article title writing the other day and thought they might help others in the article marketing <a id="KonaLink0" style="position:static;text-decoration:underline!important;" href="http://www.work-at-home-forum.com/3_15506_0.html#" target="_top"><span style="font-weight:400;font-size:9pt;color:#0000ff;position:static;"><span style="font-weight:400;font-size:9pt;color:blue!important;font-family:Verdana;position:relative;">business</span></span></a>:</p>
<p>When writing articles, always write your title first. Your title will help direct the information delivered in the text of the article.<br />
Study titles written by other authors; not just online, but in newspapers and magazines. Which titles grab your eye? Why did it grab your attention?<br />
If you study the titles of other and know why they work, you will have done your homework well. Borrow the style of those titles for your articles.</p>
<p><strong>Title Styles:</strong></p>
<p><strong>How To titles</strong></p>
<p>How to titles promise answers.<br />
How to titles always work in article <a id="KonaLink1" style="position:static;text-decoration:underline!important;" href="http://www.work-at-home-forum.com/3_15506_0.html#" target="_top"><span style="font-weight:400;font-size:9pt;color:#0000ff;position:static;"><span style="font-weight:400;font-size:9pt;color:blue!important;font-family:Verdana;position:relative;">marketing</span></span></a>.<br />
Nearly all people searching the web are searching for helpful information about a particular subject.<br />
How to titles don&#8217;t give people more to do in their busy lives, but they will offer tips, tricks, and methods that will make their busy lives more managable. Your How To article needs to inform and emotionally engage the reader and make them feel better by having found the information they desperately needed at the moment.</p>
<p>Structure of a How To title: How to (mundane task) That (rewarding benefit)</p>
<p>Examples: How to Save Money and <a id="KonaLink2" style="position:static;text-decoration:underline!important;" href="http://www.work-at-home-forum.com/3_15506_0.html#" target="_top"><span style="font-weight:400;font-size:9pt;color:#0000ff;position:static;"><span style="font-weight:400;font-size:9pt;color:blue!important;font-family:Verdana;position:relative;">Retire</span></span></a> Rich<br />
How to Get a Mortgage That Saves You Money<br />
How to Select a Bed That Gives You a Good Night&#8217;s Rest</p>
<p><strong>List titles</strong></p>
<p>List titles/articles build your authority as an online marketer.<br />
List titles offer a specific promise to the reader.<br />
List articles prompt action from the reader.<br />
List articles list a number of reasons, secrets, tips, methods, types, etc.<br />
List titles/articles are written for a specific <a id="KonaLink3" style="position:static;text-decoration:underline!important;" href="http://www.work-at-home-forum.com/3_15506_0.html#" target="_top"><span style="font-weight:400;font-size:9pt;color:#0000ff;position:static;"><span style="font-weight:400;font-size:9pt;color:blue!important;font-family:Verdana;position:relative;">target </span><span style="font-weight:400;font-size:9pt;color:blue!important;font-family:Verdana;position:relative;">market</span></span></a> and always work to get results.<br />
The reader is looking for the specific information you have written about.</p>
<p>Structure of a List title: (specific number) Ways to (benefit to reader)</p>
<p>Examples:<br />
&#8220;Five Familiare Marketing Methods Used to Attract More People&#8221;<br />
&#8220;10 <a id="KonaLink4" style="position:static;text-decoration:underline!important;" href="http://www.work-at-home-forum.com/3_15506_0.html#" target="_top"><span style="font-weight:400;font-size:9pt;color:#0000ff;position:static;"><span style="font-weight:400;font-size:9pt;color:blue!important;font-family:Verdana;position:relative;">Ways </span><span style="font-weight:400;font-size:9pt;color:blue!important;font-family:Verdana;position:relative;">to </span><span style="font-weight:400;font-size:9pt;color:blue!important;font-family:Verdana;position:relative;">Make </span><span style="font-weight:400;font-size:9pt;color:blue!important;font-family:Verdana;position:relative;">Money </span><span style="font-weight:400;font-size:9pt;color:blue!important;font-family:Verdana;position:relative;">Online</span></span></a>&#8221;<br />
&#8220;101 Free Marketing Methods Online&#8221;</p>
<p><strong>Testimonial Titles</strong></p>
<p>The testimonial title is structured to relate a personal story.</p>
<p>Structure of a Testimonial title: How (something) Made Me (something).</p>
<p>Example:<br />
&#8220;How Article <a id="KonaLink5" style="position:static;text-decoration:underline!important;" href="http://www.work-at-home-forum.com/3_15506_0.html#" target="_top"><span style="font-weight:400;font-size:9pt;color:#0000ff;position:static;"><span style="font-weight:400;font-size:9pt;color:blue!important;font-family:Verdana;position:relative;">Marketing</span></span></a> Changed My Life&#8221;<br />
&#8220;How a Foolish Whim Made Me a Millionaire&#8221;<br />
&#8220;How a Date Gone Bad Made Me Stronger&#8221;</p>
<p>The key is to make the first something contrast with the second.</p>
<p><strong>Question Titles</strong></p>
<p>The question title attracts the curiosity of the reader. The question is the hook and can be subtle or bold in its approach. The body of the article is information that will benefit the specific question being posed.</p>
<p>Structure of a Question title: Are You (something)?<br />
The something usually addresses a specific type of person or a specific type of problem that is in need of a solution.</p>
<p>Examples:<br />
&#8220;Are You Tired of Failing at MLM?&#8221;<br />
&#8220;Are You a Super Blogger Yet?<br />
&#8220;Are You Tired of Boring Weekends?&#8221;</p>
<p>One of the biggest mistakes made by new article writing marketers is the title of their article. I don&#8217;t want to make that mistake.</p>
<p>Try some of these different approaches to article title writing to see if they will multiply the responses to your articles. They are as old as the art of writing and have been tried and tested by generations; they are timeless tools to get your articles read and clicked through.</p>
<p>__________________</p>
<div style="margin:3px 0 10px;">Melissa<br />
<a rel="nofollow" href="http://www.peakgrowth.theonlinebusiness.com/" target="_blank">Working My Way Home</a></div>
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		<title>Happy Halloween &#8211; How About a Little Cheesecake?</title>
		<link>https://authorsassistant.wordpress.com/2009/10/30/happy-halloween-how-about-a-little-cheesecake/</link>
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		<pubDate>Fri, 30 Oct 2009 19:24:37 +0000</pubDate>
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					<description><![CDATA[Have a happy halloween everybody! From wahm.com Pumpkin Cheese Cake Bars: A great fall treat! Perfect for Halloween parties. Ingredients 1 (16 oz.) pkg. pound cake mix 2 tbsp. butter, melted 1 (8 oz.) pkg. cream cheese, soft 1 (16 oz.) can pumpkin ½ tsp. salt 3 eggs 4 tsp. pumpkin pie spice 1 (14 [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Have a happy halloween everybody!</p>
<p>From <a href="http://www.wahm.com/recipes/pumpkin-cheese-cake-bars.html" target="_blank">wahm.com</a></p>
<div>Pumpkin Cheese Cake Bars: A great fall treat! Perfect for Halloween parties. <strong>Ingredients</strong></p>
<p>1 (16 oz.) pkg. pound cake mix<br />
2 tbsp. butter, melted<br />
1 (8 oz.) pkg. cream cheese, soft<br />
1 (16 oz.) can pumpkin<br />
½ tsp. salt<br />
3 eggs<br />
4 tsp. pumpkin pie spice<br />
1 (14 oz.) can Eagle Brand condensed milk (<em>not </em>evaporated)<span style="text-decoration:underline;"><br />
</span>1 c. chopped nuts</p>
<p><strong>Preparation</strong></p>
<p>Step 1- Preheat oven to 350 degrees. In large bowl on low, combine cake mix, 1 egg, butter, 2 teaspoons pumpkin spice, until crumbly. Press onto bottom of 15 x 10 inch jelly roll pan. Set aside. In large bowl, beat cream cheese until fluffy. Gradually beat in condensed milk, then remaining 2 eggs, 2 teaspoons pumpkin pie spice and salt. Mix well. Pour over crust and sprinkle with nuts on top. Bake 30-35 minutes or until set. Cut into bars. Store in refrigerator.<br />
Yield: 48 Bars</p></div>
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