1. Research, research, research. What location is to Real Estate, research is to TV producers. The more you can back up your strategies and overall work you put our in articles, press releases, etc. with leading research that shows why your strategies are needed and why and how they work, the more attention and support you will receive from producers.
2. A media reel.  This is crucial to working with larger shows. So go and secure any and all local and regional TV you can get to build your reel and place it on YouTube and on your site. Make sure it is edited well and showcases you as a credible and appealing expert with timely strategies.
3. Segments. Even if a producer liked you, they still need to know how to utilize you. Make their job easier by creating short, powerful segments that demonstrate that you have something truly important to say that no one else discussing about crucial topics on today’s news.
4. Entertaining. Its TV. Producers want someone who is to the point, lively and engaging. Be upbeat, interesting and excited about your topic. this is where passion makes all the difference in the world.
5. Press kit. Have a fully prepared press kit on your page. Know the components to a professional press kit and make sure it is downloadable from your website.

Stay tuned for more tips. TV can be within your grasp if you simply have what it takes and make sure you display that to producers.

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 By Annie Leedom

If you are like most experts you have spent hundreds of hours over the years offering your content to websites, only to find your hard work ignored or rejected. In some cases it may be accepted and then utilized in another author’s content with no reference to you whatsoever. No links, No promotional acknowledgment.

Its one of the most frustrating moments an author or expert ever encounters. Here are six secrets you need to know to stop this from happening to you. Let’s get started.

1. First glance… Credibility is a powerful tool in life and I want to teach you how to leverage it to boost your content to the top of the expert pyramid. An editor looks for credibility on their initial review of your content. Use your credentials. Make a clear statement instantly about your proven record that says you deserve their attention.

2. Eye candy… To an editor your website is the key. Make sure your site is professional, colorful, easy to navigate and unique. All the various factors that go into a well designed, clean, effective website need to hit the editor just right and they say “wow”! Create a sense of eye candy with your website that editors can’t resist.

3. Content imprint… Starting with your first word, make sure your content makes a statement, creates impact and leaves editors with a real hunger for more. Your topic, your voice, research, and specific tips all are part of creating the perfect article.

4. Spotlight bio… Include a short bio focusing more on what you have to offer to an editor’s readers than just who you are. Position your strategic links to promote your revenue models, but focus primarily on the value you offer to an editor’s viewers.

5. Media Shout Outs… Present your media logos in your presentation to your editor. On your website, a few in your signature, let them see as soon as possible that major media love you. Ok, even local and regional media. ANY media approval is going to help move you to the next level.

6. Branding Shield … This is where it all comes together. You must have a strong, clear, unique and effective branding message that translates and clearly set you apart as THE expert in your genre. Six seconds…. that’s all you have.

Annie Leedom is the Founder of www.netconnectpublicity.com and www.sandylanepr.com. She is also the founder of www.parentingbookmark.com, a website offering resources on raising caring kids. She lives in Northern California with her two daughters.

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1. Write to entertain and inform readers about what they want to know, not what you want to tell them. Hit an emotional chord.

2. Keep your paragraphs short and to the point. Online readers typically scan rather than read in great detail.

3. Keep your word count to 500-700 words. The goal is to entice readers to come to your website. So don’t be shy about leaving your readers wanting more.

4. Give specific take-away tips. Being a great resource is a crucial way to increase your long term value to your readers. It also motivates people to share your content.

5. Find a unique spin on a very popular topic. Don’t avoid commonly discussed topics, just be very creative about how you approach the topic.

6. Weave in a personal tone that suggests you have a real connection to your content. People tend to avoid being ‘taught’. They respond more to a sense that you’ve been there too.

7. Include your credibility without sounding promotional. Nothing turns editors off more then content that sounds like a sales pitch.

8. Include an introduction to set the tone for the content you are providing.

9. Include a brief summary to close out the content and give it a sense of being complete.

10. Make sure your titles and several words throughout the content are tied to what people actually type in to search engines. Being keyword friendly is a major component to effective organic SEO.

Do you know the one secret successful experts know about leveraging online placements? Learn the secret experts use to create revenue and build a meaningful platform.

If you would like additional tips, contact us to discuss how we can position on today’s leading websites. We also offering coaching programs to assist you in your own PR.

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If you’ve secured prominent Online Expert Placements, consider moving to the next level. Leverage your current exposure, credibility and unique segments only you can create and expand your press kit to include the crucial elements producers and editors need to see.

Logos, testimonials from editors, traffic and platform statistics to showcase how many people are exposed to your work monthly all contribute to your ongoing success as a media expert.

What does this next step involve? Pitching highly targeted, unique, news related topics will make the difference in getting attention or being passed by. Take the time to scan the home page of popular current event sites and news sites to review trending topics. Once you have a sense of the events, send your bio, solutions and strategies to demonstrate you have the knowledge, tips and credibility to be THE go-to expert for that topic. Include your media reel so producers can review your past work and assess your media appeal.

As key media contacts see your information repeatedly, recognize you have a platform being seen by millions and a unique message they will seek you out. Just be sure you have the pitch, the credibility and the knowledge to be their first choice on your area of expertise.

Net Connect Publicity provides placements on prominent online websites as well as traditional media placements. Contact us us to discuss how we can help you define, reach out and secure the media you need to reach your audience.

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There are a few insider secrets you need to know to make the most out of this “Expert PR” strategy.

First, your content must be positioned prominently on highly credible and relevant websites. Placing arbitrary content on unrelated websites will do little to help your SEO. Using a few highly effective strategies national experts know, you can create an online presence that will have impact on your revenue models and create interest in you as a speaker and media expert.

Second, you must secure a link from a site that is not a “no follow” link, which Google will not see.

Third, add a couple of text links to related content in your own site. This does not include sales pages, but rather meaningful content that will encourage the reader to click through your website.

Ultimately, quality content that is not mass syndicated is king. Creating partnerships with highly prominent and relevant websites will go a long way to securing top SEO rankings for your chosen keywords.

Learn the strategy used my media experts to create a national platform and create revenue through coaching, products and other services.

Anne Leedom is the owner of Net Connect Publicity, an online expert placement agency. For more information visit www.netconnectpublicity.com.

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That’s a simple question to answer. Just ask yourself these crucial questions and you will have a clear idea as to how to move forward. As always, let us know if you have any questions. We are always happy to help you evaluate various strategies to decide what is best for you and your business.

1. Do I have a clear idea what I want to accomplish? If your goal is to secure spokesperson opportunities and write books ongoing Traditional media will be more helpful. If you want to create passive income, increase speaking events, and create digital products than an online platform is essential. Ideally you need both, as they are critical to form a complete media platform.

2. Do you have any credibility to date? Online PR can create an almost instant presence for you as an expert, allowing you more easily gain the attention of producers and reporters.

3. Do you need strong SEO ranking? The only way to truly create this is to have an ongoing Online PR outreach with some of the most prominent sites online. This powerful backlinks are critical to securing top ranking on Google.

4. Do you have a budget to hire a publicist who can effectively position you on prominent websites?

5. Do you have the time and desire to handle your own PR? 

There are other considerations, however once you have these questions clear in your mind, you can decide how best to proceed. All media is helpful in order to build your platform as an expert. Doing the right things at the right time in the right way is the formula for success!

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However, rarely do new clients realize the steps they need to take to position themselves properly to take advantage of the online exposure we create. If you are considering an online campaign, be prepared to evaluate and fine tune the following elements.

1. Define your demographic and be very clear about your message.  Your materials need to showcase the benefits of your work in a clear and unique manner. Its this specific and meaningful presentation that captures people attention and motivates them to seek out your services in more detail.

2. Present a clean website with a clear navigation and content schematic. Don’t make people work to find out what you offer, how it will help them and ultimately, how to purchase your products and services.  Reach people on an emotional level and show how you have the answers they need and the credibility they can trust.

3. Create a mobile website to highlight the most important and graphic elements of your work from a smart phone. More people access content now from their phones then they do online so be sure you have a mobile website to coincide with your traditional website.

4. Create compelling content and interface with additional content throughout your website. The more people are drawn into your content, the more they will seek out your products. Utilize the content you can provide to entice readers to want more.

5. Create a wish list of diverse websites who will all reach your demographic, albeit in various ways. Your target market may access parenting sites as well as health sites. Ideally going to several different genres will reach the most people in your demographic.

Working with all the elements to prepare for an online placement campaign is the most effective way to leverage the traffic and search engine rankings you will secure over time. Motivating your new site visitors to want more and more content will ultimately lead to customers. Create a specific strategy and enjoy the success and pride that an online expert platform will provide.

Anne Leedom is the owner of Net Connect Publicity. For more information contact her to discuss your online PR needs.

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1. Decide on your business model before you do anything. What do you really want to focus on in your revenue models? There are many options…writing, Apps, video content, corporate spokesperson, speaking, and more. You are not limited to only one. However there needs to be a real strategy in place to motivate people to purchase your products and services. So clarify your direction first.

2. Build a website that is meant to accomplish one primary goal…create sign-ups to your list. Building a list of interested people who want more information from you is the number one way to actually start to create revenue.  People are not going to just typically come to your site and buy your products. However, they will sign up if they like what they see. Now you have a real potential customer.

3. Create a website that shows that you understand the customer’s need, rather than focusing on just who you are and what you offer. Visitors need to see your overall work and message, they need a brand they can connect with and they need to see themselves in your work. It must be very clear how you can help them. When a visitor sees themselves in your site and they believe you are credible, you have moved then into a position where they are likely to purchase from you.

4. As your list grows you now need to focus on offering steady content and special reports that help people connect more in-depth what you have to offer. Maintain an ongoing flow of ‘teaser content’, describing their issues, how you can help and some tips on what they can learn from you if they purchase your products.

5. Create links from your reports to additional content on your site. Statistically it takes 3-4 clicks to create a sale. The more you motivate them to click, the higher the probability of a purchase.

Ideally, keep your articles and reports very focused on specific issues. Address their difficulty or the potential of what you can help someone with and then provide specifics to show how you can help. People buy from people they can trust and who understand their needs. That is true in brick and mortar sales as well as online sales.

For more information and in-depth assistance on building and promoting revenue models, email us today.

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Let me help clarify the benefits and downsides of these options. If you are fairly new to the scene and not well known, radio and TV will not typically create a great deal of impact and it can be very expensive. Here are four reasons to focus your resources online.

1. Credibility. Until you are well known it can be difficult to gain access to national media. Its also difficult to encourage people to purchase products from you.  Establishing yourself as a national expert with a platform reaching millions via select websites is a fast and affordable strategy to gain credibility.

2. Pathway to Sales. The Internet is the only media that creates a living and easily accessible record of who you are, including links to all aspects of your website. Once your content is live and searchable there is a permanent pathway for people to access your work without having to remember what they heard or saw through a radio or TV interview.

3. Branding. In an online environment you can be very specific about the message and concepts you want to communicate in your work. This allows you to distinguish yourself from others in your field and truly stand out.

4. Repeat Exposure.  The Internet is a far more affordable way to reach millions and to position yourself as an expert.  Therefore you can maintain an ongoing flow of content which is crucial to creating long term sales impact. People rarely purchase at first glance.  A strategic expert placement campaign builds trust between you and your audience over time, which is a key component in meeting your business goals.

For more tips and strategies visit www.netconnectpublicity.com.

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When people speak with a publicist they are often saddened to learn that the process takes time and ultimately, money. Therefore they are left to figure out how to conduct their own PR outreach in the hope of creating income to further their dreams.

Acting as your own publicist can be very effective and far more affordable, assuming you have the time to commit to the process.  All forms of advertising and PR take time to create the desired impact under the best of circumstances.  When you add in the learning curve and the time it takes to create relationships with targeted websites, patience will need to be the first ingredient in your recipe for success.

Let’s review some of the factors to take into consideration before you make a final decision as to how you would like to proceed.

1. Create an effective environment.  Working in a specific place at set times of the day can help you build the focus required to learn and implement the new skills you are about to acquire.  Removing as many distractions as possible will be very helpful in keeping you organized and following through.  These are two traits all good publicists must possess.

2. Create a plan.  Start by being your own client and ask yourself the crucial questions to develop an effective strategy.  Who is your real target audience?  What are your revenue models, short and long term?  Does your website mirror your branding, invite people to sign up and to ultimately purchase your products and services with ease?  What is your message that will distinguish you from others in your field and which websites will best represent that message for you?  Moving forward with a well thought out plan is a critical step to being successful.

3. Develop your presentation materials.  When you reach out to an editor the last thing you want to do is to make them feel they are getting the same package that several other editors are receiving.  Create relationships with editors one-on-one.  Review their site in detail.  Know what they want, both in terms of content and format and give them articles they can use quickly and without a great deal of editing.  Offer them ideas on future content you would like to provide.  The more you make their job easier and increase their credibility, the more they will want to utilize your work and promote you prominently in the process.

4. Follow up…follow up…follow up.  After you send your initial article and a BRIEF email introducing yourself, you will in many cases need to follow up within 2-3 days.  Editors are very busy and often work with the people who care the most.  Don’t be afraid to send a very short email to follow up, confirm they received the piece and ask if they plan to use it.  They are getting quality content free of charge so its reasonable you would like to know what their plans are and be notified upon posting the content.  In addition, be sure and thank them once the content is posted.

Continue to build that relationship and get to know the editor.  Its all about people….they are helping you, you are helping them, and ultimately you are both helping many others through your combined efforts.

Anne Leedom is the Founder of Net Connect Publicity, a premier online expert placement agency based in Northern California.  In addition to her efforts as a publicist, Anne also publishes www.parentingbookmark.com, www.lifepalz.com and www.catchthelifebug.com. To learn more about Anne’s coaching services for authors and experts contact her to discuss additional strategies on how to be your own publicist.

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