Attractum® - Mixed Media Marketing, Search Engine Marketing, SEM, Google AdWords, Research

Save $$$'s On Website & Internet Marketing - Do it Yourself

2010-06-17T16:23:00.002+12:00

RARE: Only Once per City per Year!This seminar / workshop will have LIVE demonstrations via the Internet and show you the latest techniques to build and guarantee more business and sales leads through your website. Discover the Top Secret Formula for success on the Internet. Finally you will know the REAL secrets to Internet Marketing. You will know as much as us!!Are you wanting to work online

IABUK : Internet ad spend grows 4.6 per cent

2009-10-01T12:48:00.002+13:00

Online advertising expenditure grew 4.6% to £1.75 billion in H1 2009, overtaking TV for the first time.IAB figures show ad expenditure online up £82m to record market share of 23.5%.Wednesday, 30 September 2009In the first half of 2009 internet advertising weathered the recession and grew by 4.6% to £1,752.1m, despite the entire advertising sector contracting by 16.6% during the same

The 14 Ps of Mixed Media Marketing - Part 14

2009-09-28T11:40:00.001+13:00

PerformanceThe most important indicator in marketing is, of course, performance. After planning and implementing your marketing strategy; you should determine how well it performed. Monitoring your marketing performance will help you tune your marketing into the future. It is crucial to more effective and efficient marketing.The key area that you should monitor in a mixed media marketing campaign

The 14 Ps of Mixed Media Marketing - Part 13

2009-09-11T11:12:00.003+12:00

ProcessesTo get anything to work in the way you want it, you must follow a process. Although all of these Ps of marketing require their own process, the process behind organizing the promotion, setting the price and deciding the best placements can take a lot of research. Getting these things right is important. You may not get them perfect from the onset, which is why pliability is needed. They

The 14 Ps of Mixed Media Marketing - Part 12

2009-09-06T16:44:00.005+12:00

PermissionThis is very important P in online marketing. “Permission marketing” is a term used to describe the process where customers signup to receive e-newsletters. It is usually a reference to email marketing. However, permission is needed in all forms of effective marketing. You need some form of permission to get your message in front of the customer and another permission to get into the

The 14 Ps of Mixed Media Marketing - Part 11

2009-08-29T16:34:00.004+12:00

PerceptionMarketing can be seen as essentially the management of how people perceive things. Much of marketing is about creating and shaping an image in the customer's mind. That is why it is important to monitor the perceptions held the marketplace AND of the company.How does your company perceive opportunities and threats? The way you and your company perceive the current and foreseeable

The 14 Ps of Mixed Media Marketing - Part 10

2009-08-21T16:42:00.000+12:00

PricePrice from the traditional 4 Ps of marketing is still relevant today. Pricing strategies have evolved from loss leader pricing, penetration pricing, price skimming and differential pricing strategies. Because it is so easy to do comparison shopping now, people are looking for a deal. Value pricing is more important than all of these.People will pay more for an item if they can perceive the

The 14 Ps of Mixed Media Marketing - Part 9

2009-08-13T15:22:00.002+12:00

PliableMarketing pliability may have come too late for some businesses. Your marketing plan must be flexible to changing market conditions. 2008 and 2009 have been most volatile. Unfortunately, many businesses that have sunk in the previous 12 months and that will go bust in the near future should really attribute their failure to failing to adapt to market conditions.The ability to adapt is

The 14 Ps of Mixed Media Marketing - Part 8

2009-08-12T14:01:00.002+12:00

PlacementsBe in the right place at the right time and you are guaranteed results. The mixed media marketing approach opens you up to more placements than traditional marketing. This is important because people are spending more time online on the Internet than they did watching TV, reading newspapers and magazines or listening to the radio. If you are not easily found online, you are missing out

The 14 Ps of Mixed Media Marketing - Part 7

2009-07-13T10:12:00.002+12:00

PersonasThis is one of the mixed media marketing Ps that has not yet been mentioned in marketing school. A persona is a representation of a typical character in your target audience. They are a group of people that you can label (for your own marketing purposes). The people that you want to appeal to should be captured in a persona or several different personas so that your brand can communicate

Online Marketing News

2009-07-10T10:49:00.002+12:00

Spending on online marketing continues to grow in the midst of the recession. While other advertising channels such as radio, newspaper and TV have experienced decreased advertising spending, a report from the Interactive Advertising Bureau in partnership with PwC confirms NZ businesses are investing more and more of their marketing budget online. Some of the highlights from the 2009 1st quarter

The 14 Ps of Mixed Media Marketing - Part 6

2009-07-03T16:53:00.000+12:00

PromotionThis classic P is central to marketing. It is not interchangeable with “marketing”. It needs the guidance of a marketing strategy for it to be effective. Promotions are programs or campaigns designed by the marketing strategy with the aim of achieving the marketing objectives. Usually this means an advertising or PR campaign and running specials or having special events.In mixed media

The 14 Ps of Mixed Media Marketing - Part 5

2009-06-26T15:43:00.001+12:00

PrecisionOne of the greatest advantages of using a mixed media marketing approach for your advertising is the ability to target your market precisely. Online advertising is the only real precise form of advertising. Traditional advertising is a very rough estimate in comparison. If you want to reach women who are 25-35 years and earn between $30,000 and $50,000 and interested in the health of

The 14 Ps of Mixed Media Marketing – Part 4

2009-06-19T15:44:00.001+12:00

PeopleThis P has been touted as one for the services industries. However, mixed media marketing does not see any reason why this should not be applied to all marketing. People are always integral. It is people that we target and motivate to respond to our marketing efforts. The behaviours of these groups must be understood by you, the marketers and the business.The People that must be considered

The 14 Ps of Mixed Media Marketing – Part 3

2009-06-12T09:33:00.002+12:00

ProductThe original 4 Ps of the marketing mix are still applicable today in mixed media marketing. However, we look at Product differently than in the old school of marketing.The old school of marketing analyses:Product innovation, features, upgradesProduct differentiation, comparison, competitorsProduct variation, lines, flavours, coloursProduct was a function of the product development team;

The 14 Ps of Mixed Media Marketing – Part 2

2009-06-05T11:17:00.003+12:00

PersonalityThis is part of a review of your company, brand and website. Some of the things that you will need to look at to evaluate your company’s personality are:What impressions and feelings does the market have towards your brand? (primary marketing research will tell you this)What are the characteristics, qualities and values of your brand and company?How are these communicated to the market

The 14 Ps of Mixed Media Marketing - Part 1

2009-05-29T15:31:00.007+12:00

Your business may be familiar with the 4 Ps of marketing: Product, Price, Place and Promotion. Focusing on 4 areas of a marketing strategy simply does not do justice to modern mixed media marketing online and offline. We represent this marketing approach in this image. How many square shapes can you see?9? There are actually 14, so we use the 14 Ps of marketing. This is the unique foundation of

Don’t Be Sucked In

2009-05-05T10:58:00.003+12:00

Are you shopping around for Internet marketing services? Don’t be ripped off. Read this article to discover the dirty tricks and appalling approaches to search engine marketing and Google AdWords that so-called experts right here in New Zealand are pushing to you.In our regular research of SEO services we have uncovered several website marketing companies that practice shockingly deceptive sales

It's A Numbers Game

2009-04-14T15:00:00.003+12:00

We went to a seminar recently that talked about the return on investment your business can gain through newspaper advertising. The particular newspaper that hosted the seminar has a plausible readership of 49,000 people. Their research claimed that 2% of their readers become spending customers on ads in their paper. So 2% of 49,000 readers equals 980 people. Attendees were then asked to calculate

Search is a Tiny Fraction of Internet Marketing

2009-03-10T15:42:00.004+13:00

There is so much more to the Internet Marketing than Google Search.Every well marketed website should have achieved the front result page of a relevant keyword search. This is a benchmark for businesses that are taking their website seriously. A high ranking could be achieved either:By being ranked in the top 10 natural/organic listings of relevant keywords through search engine optimisation.Or

Advertising on Other Websites

2009-02-16T14:14:00.002+13:00

If you are relying on your website traffic to come from listings on search engines either through optimisation or pay-per-click advertising, you are missing out!Only 5% of the pages on the Internet are search engine results! According to search engine giant Google, Internet users spend even less than 5% of their browsing time on search result pages. What does this mean if your website is only

Getting Your Website Noticed

2009-01-30T11:25:00.005+13:00

If your business has recently launched a website or will be getting a website in the future then this article is for you.In the excitement of getting a new website and having it launched, website promotion is often forgotten. Businesses often assume that once they are online, people will visit the site. With so many websites for your customers to choose from, you must do something to make your

Market Segmenting

2008-12-22T09:57:00.002+13:00

‘Market segmentation’ is the predecessor to ‘target marketing’; a former buzz-word in business circles. It was a buzz when it was first realised and implemented by the big businesses, it is now a reality of marketing in any capacity, perhaps more importantly, small and medium businesses on much more limited marketing budgets.If you are thinking about marketing more effectively and at lower cost

Reduce Your Marketing Costs

2008-12-08T10:51:00.001+13:00

In tough times, the mentality for most businesses is that unnecessary spending must be cut. To the demise of many small businesses, it is the marketing budget that is cut and marketing stops.Marketing is a necessary investment for business because it is designed to keep work coming in. The businesses that continue to market through a recession or depression are those that make it out alive.What