ETL is changing: How to transform a TLA*

November 16, 2017

*TLA = Three Letter Acronym. TLAs. The world is full of them. But as processes shift, so too does the language with which we describe them. The process of preparing data for analytical usage is transforming. Gone are the days of writing business requirements, mapping new data feeds from written specifications and handing off to… Read More »

Taking customer journey from mapping to guiding

November 15, 2017

I’ve recently gotten a lot of questions from colleagues about the need for software to create customer journey maps and this recent analyst report by Richard Snow, “Why All the Fuss about Customer Journey Maps?” confirms that it’s moving from interesting professional discussion to business trend. Yes, as Mr. Snow discusses, it’s progress to move… Read More »

Is the Turing test still relevant? How about Turing time?

November 14, 2017

If you’ve found your way to this blog, I have no doubt you’re aware of Alan Turing. In 1950, the father of modern computer science created a test designed to determine a machine’s ability to exhibit intelligent behaviour equivalent to, or indistinguishable from, that of a human. Turing described his test as “The Imitation Game”… Read More »

Four tips to delight your CFO and unlock the value of data assets

November 13, 2017

Investment in data and analytics is expensive. At least that’s the view of the CIO, who typically focuses on costs. This issue is only compounded by the CFO, who often lacks visibility of the value generated from data and analytics (for more on this, see part one of this blog series). What we needed was… Read More »

Behavior and Culture: The Next Steps Toward ‘The Sentient Enterprise’

November 9, 2017

Which customer bought what and when? For any enterprise that analyze data that was the central question they sought to answer to understand their place in the market. But in this new era of disrupt or be disrupted, companies must begin asking themselves more powerful questions — like, “what are our customers going to do… Read More »

Cryptocurrency skepticism: Is blockchain the Netscape of 2017?

November 7, 2017

What if one day, people reminisce over bitcoin the way we now think of early internet browsers like Netscape? Joi Ito, director of MIT’s Media Lab and general session speaker at this year’s PARTNERS conference in Anaheim, California, opened the event discussing his healthy skepticism of the latest tech trend and harkened for a time… Read More »

Building Deep Learning Machines: The Hardware Wars Defining the Future of AI

November 6, 2017

So often, conversations regarding deep learning are focused entirely on software and programming — who can train deep learning models to perform X use case better than anyone else? But developments on the hardware side of the equation reveal that there is more to advancing artificial intelligence. As conventional big data analytics emerged, the industry… Read More »

Behavioral segmentation through path analysis

November 2, 2017

Do you ever receive surveys that ask you to check off a bunch of little boxes to describe yourself? What is your age range? What is your income range? What is the highest level of education you completed? What’s your favorite ice cream flavor? Somewhere in an office building, a marketer is crunching the numbers,… Read More »

Accelerate your career in big data and analytics

November 1, 2017

The growth in popularity of data science as a subject, coupled with the global boom in data creation, and organisations looking to maximise information through big data strategies, means that more and more people are building a career in this space. However, given the embryonic nature of the category, many of those joining its ranks… Read More »