Apple

iPod shuffle

2009-04-23T03:36:00.000-07:00

The world’s smallest music player also happens to be the world’s first talking one. Two things that make the iPod shuffle one amazing device.

The new iPod shuffle is jaw-droppingly small. It’s half the size of the previous generation. Yet there’s room for so much more. With 4GB of storage, it now holds up to 1,000 songs1 and lets you enjoy multiple playlists, too.

Introducing VoiceOver,2 the feature that gives iPod shuffle a voice. With the press of a button, it tells you what song is playing and who’s performing it. It can even tell you the names of your playlists, giving you a new way to navigate your music.

MacBook Air

2009-03-22T03:28:00.000-07:00

Design
MacBook Air is nearly as thin as your index finger. Practically every detail that could be streamlined has been. Yet it still has a 13.3-inch widescreen LED display, full-size keyboard, and large multi-touch trackpad. It’s incomparably portable without the usual ultraportable screen and keyboard compromises.

Features
The incredible thinness of MacBook Air is the result of numerous size- and weight-shaving innovations. From a slimmer hard drive to strategically hidden I/O ports to a lower-profile battery, everything has been considered and reconsidered with thinness in mind.

Wireless
MacBook Air is designed and engineered to take full advantage of the wireless world. A world in which 802.11n Wi-Fi is now so fast and so available, people are truly living untethered — buying and renting movies online, downloading software, and sharing and storing files on the web.

Apple Inc

2009-03-21T03:23:00.000-07:00

Apple Inc., (NASDAQ: AAPL) formerly Apple Computer, Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products. The company's best-known hardware products include the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include the Mac OS X operating system, iTunes media browser, the iLife suite of multimedia and creativity software, and Final Cut Studio, a suite of professional audio- and film-industry software products. The company operates more than 200 retail stores in seven countries and an online store where hardware and software products are sold.

Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called "Apple Computer, Inc." for its first 30 years, but dropped the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple has about 28,000 employees worldwide and had worldwide annual sales of US$24 billion in its fiscal year ending September 29, 2007. For reasons varying from its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States.