Instead of scrambling to keep up with endless spreadsheets and scattered notes, I now have a structured, relational database that gives me a clear overview of everything—subreddit tracking, employee assignments, content schedules, and more. It’s helped me eliminate guesswork, automate repetitive processes, and ensure my VAs can work efficiently without needing constant oversight.

Most importantly, mastering Notion has given me the confidence to scale. I know that as I bring on more clients, my system is built to handle it. This wasn’t just a tech skill I picked up—it was an investment in my business, and looking back, it was one of the smartest moves I’ve made.

1. Relevance and Adoption: AMP remains relevant, with some sources emphasizing its continuous adoption. It’s suggested that AMP’s relevance persists due to its promise of faster mobile page loads, which could offer better user experiences and potentially higher search rankings​1​​2​​3​. However, the discussions around AMP have dwindled over the years, and removing the AMP symbol from Google’s search results in 2021 was seen as a noteworthy change​⁴​.
2. Functionality: AMP simplifies HTML code to accelerate page loading on mobile devices. This is achieved by stripping down pages to essential content, removing features like videos, ads, and animations, and caching a version on Google servers for quick delivery​⁴​​⁵​.
3. Benefits and Limitations: AMP has several benefits, including increased page speed, lower bounce rates, less mobile data usage, increased SERP visibility, and features like “Swipe to Visit” and inclusion in the “Top Stories” carousel. However, the latter is no longer exclusive to AMP pages as of May 2020. Conversely, AMP has been criticized for lowering ad revenue and making it harder to spot “fake news” articles due to its restrictions on page content​⁴​​⁵​.
4. Technical Aspects: Implementing AMP requires adhering to specific guidelines like using a streamlined version of CSS, utilizing AMP’s JavaScript library, and ensuring proper validation of AMP sites. AMP pages are hosted on Google’s servers, which pre-render and cache the content for faster delivery to users​⁴​​⁵​.
5. Competing Technologies: AMP was developed to respond to Facebook’s Instant Articles and Apple News, aiming to provide a fast content delivery solution for mobile web users, not bound to any app, making mobile web content easily accessible and quickly consumable​⁵​.

In conclusion, while AMP continues to offer benefits, especially regarding page speed and mobile user experience, its enthusiasm seems to have decreased over the years, with some experts suggesting that it might not be as crucial for web developers and publishers as it once was. Nonetheless, AMP remains a topic of discussion and consideration within the web development community in 2023.

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On-site SEO tasks involve optimizing various elements on your website to improve its visibility and ranking on search engine results pages (SERPs). Some of the key on-site SEO tasks include conducting keyword research, optimizing content, meta tags and URLs, improving user experience, optimizing for mobile, and integrating social media. Other important on-site SEO tasks include monitoring website analytics and tracking, improving page speed, optimizing images, using schema markup, and improving site security. These tasks can have a significant impact on your website’s search engine rankings and visibility, and should be a key focus for any website owner looking to improve their online presence.

High Priority

1. Conducting Keyword Research

• Conduct research to identify relevant keywords and phrases that the target audience is searching for.
• Use this information to optimize the website’s content and meta tags.

2. Content Optimization

• Optimize the website’s content for keywords, readability, length, and structure.
• Use subheadings, bullet points, and another
• formatting to make the content more scannable and engaging.

3. URL Optimization

• Ensure the website’s URLs are short, descriptive, and include relevant keywords.
• URL structure can impact the website’s search engine rankings.

4. Meta Tags Optimization

• Optimize the website’s title tags and meta descriptions to improve click-through rates and search engine visibility.
• Though meta tags may not be as important for SEO as they used to be, they still play a crucial role in describing the website’s content to search engines and users.

5. Content Silos

• Organize the website’s content into silos or categories to help search engines better understand the website’s content and structure.
• This can also help improve the website’s internal linking and user experience.

6. User Experience

• Optimize the website’s design, layout, and navigation to be intuitive and easy for users.
• This includes optimizing the website for search engines and users.

Medium Priority

7. Content Freshness

• Update the website’s content regularly to improve its relevance and authority.
• Consider creating a calendar to ensure new and relevant content is regularly published.

8. Page Speed

• Improve the website’s page speed to enhance user experience and search engine rankings.
• This includes optimizing images, using a content delivery network (CDN), and minimizing HTTP requests.

9. Internal Linking

• Use internal linking to improve the website’s user experience and search engine rankings.
• Link to relevant pages within site and use descriptive anchor text.

10. Social Media Integration

• Integrate social media into the website to increase its presence and drive traffic.
• Include social sharing buttons and links to the website’s social media profiles.

11. Analytics and Tracking

• Set up website analytics and tracking to monitor the website’s performance and identify areas for improvement.
• Use tools like Google Analytics and Google Search Console to track the website’s traffic and search engine rankings.

Low Priority

12. Mobile Optimization

• Ensure the website is optimized for mobile users, as more people use mobile devices to access the internet.
• This includes ensuring the website is responsive, has fast loading times, and is easy to navigate on a smaller screen.

13. Schema Markup

• Add schema markup to the website to provide additional information to search engines about its content.
• This can help improve the website’s search engine rankings and make its content more visible in search results.

14. Image Optimization

• Optimize the website’s images to improve load time and make its content visually appealing to users.
• This includes compressing images, using descriptive filenames, and adding alt tags.

15. User Engagement Metrics

• Monitor user engagement metrics like bounce rate, time on site, and pages per session to gain valuable insight into how users interact with the website.
• Use this data to improve the website’s user experience and content.

16. Local SEO

• If the business has a physical location, optimize the website for local keywords, create and optimize the Google My Business profile, and build local citations to improve its visibility in local search results.

17. Security

• Ensure the website is secure by installing an SSL certificate, using secure passwords, and regularly updating its software and plugins. Ensuring website security can help protect the website and its users from malware and other security threats.

18. Optimizing Content

• Review and optimize the website’s content to ensure it is high-quality, engaging, and relevant to the target audience.
• Consider creating new content or repurposing existing content to target specific keywords or topics.

19. Improving Site Structure and Navigation

• Review and optimize the website’s structure and navigation to ensure it is user-friendly and easy to navigate.
• This includes optimizing the site’s URLs, internal linking structure, and architecture.

20. Fixing Technical Issues

• Review and fix any technical issues impacting the website’s search engine rankings, such as broken links, duplicate content, or crawl errors.
• It’s crucial to fix technical issues to ensure the website is optimized for search engines and its users.

Source: https://www.searchenginejournal.com/on-site-seo/219825/

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As a website owner, ensuring the uptime and performance of your website is critical to maintaining a positive user experience and achieving your business goals. That’s why website monitoring is an essential part of website management, and why I use Freshping to monitor my websites.

What is Freshping and Check Interval?

Freshping is a website monitoring tool that helps website owners monitor the uptime, performance, and user experience of their websites. It offers a range of features, including uptime monitoring, response time monitoring, multi-location monitoring, and integration with popular tools such as Slack, PagerDuty, and Zapier.

One of the key features of Freshping is the check interval, which is the frequency at which the system checks the availability or performance of the website being monitored. The check interval can be set to different time periods, such as 1 minute, 5 minutes, or 10 minutes, depending on the monitoring needs of the website owner.

Why I Use Freshping for Website Monitoring

There are several reasons why I use Freshping for website monitoring:

• Free Plan: Freshping offers a free plan that allows me to monitor up to 50 URLs with a check frequency of 1 minute. This is ideal for monitoring multiple websites or web pages on a budget.
• Easy Setup: Freshping is easy to set up and requires no coding or technical knowledge. All I need to do is sign up for an account, add my website or URL, and set the check interval.
• Real-time Monitoring: Freshping provides real-time monitoring of my websites, so I can quickly detect any issues that may affect the user experience or business operations.
• Multi-location Monitoring: Freshping offers multi-location monitoring, which means that my website is monitored from different locations around the world. This helps me identify any performance issues or downtime that may be location-specific.
• Integration with Popular Tools: Freshping integrates with popular tools such as Slack, PagerDuty, and Zapier, which makes it easy for me to receive notifications and alerts when issues are detected.

What Does a Check Do to Your System?

When a monitoring tool like Freshping performs a check on your system, it sends a request to the system being monitored and waits for a response. This processing can consume some system resources, such as CPU cycles, memory, and network bandwidth. However, the impact on the system is typically negligible, as the check is designed to be lightweight and non-intrusive.

Does a Check Get Registered on Google Analytics or WordPress Stats as Traffic?

In general, website monitoring checks performed by tools such as Freshping are not registered as traffic by Google Analytics or WordPress Stats. This is because these monitoring checks typically do not generate any traffic to your website in the traditional sense. Therefore, you don’t need to worry about monitoring checks affecting your website’s traffic statistics or metrics.

What’s Better: 1 or 5 Minute Interval for a WordPress Site with Little Traffic?

The optimal check interval for a WordPress site with little traffic will depend on several factors, including the type of website, the hosting environment, and the monitoring requirements. In general, a shorter check interval will provide more frequent monitoring and faster detection of any issues, but it can also consume more resources on the server and potentially affect performance. A longer check interval may consume fewer resources, but may result in slower detection of issues.

For a WordPress site with little traffic, a check interval of 5 minutes should be sufficient for most monitoring needs. This interval provides reasonably frequent checks without overloading the server with too many requests. However, if you require more frequent monitoring or have specific requirements for uptime and performance, you may want to consider shorter intervals, such as 1 or 2 minutes. Alternatively, if resource usage is a concern, you may want to consider longer intervals, such as 10 or 15 minutes.

What’s a Decent AVG. RESPONSE TIME?

The ideal average response time for a website will depend on several factors, including the type of website, the hosting environment, and the expectations of the users. In general, a decent average response time for a website should be under 3 seconds. This means that the website should be able to load and respond to user requests within 3 seconds on average.

However, keep in mind that the response time can vary based on factors such as the complexity of the website, the number of visitors, and the geographic location of the users. It’s important to regularly monitor your website’s response time and take steps to optimize its performance if necessary.

According to a study by Google, the probability of a user bouncing from a website increases by 32% as the page load time goes from 1 second to 3 seconds. Additionally, a study by Akamai found that a 100-millisecond delay in website load time can reduce conversion rates by 7%.

How Many Free Sites Do You Get to Check with Freshping?

Freshping offers a free plan that allows you to monitor up to 50 URLs (websites, APIs, and servers) with a check frequency of 1 minute. This free plan includes basic features such as uptime monitoring, response time monitoring, and email notification alerts. If you need to monitor more URLs or require additional features, you can upgrade to one of Freshping’s paid plans.

In conclusion, website monitoring is a crucial part of website management, and Freshping offers a free, easy-to-use, and feature-rich solution for monitoring your websites. By regularly monitoring your website’s uptime, performance, and user experience, you can identify and resolve issues quickly, improve the user experience, and achieve your business goals.

Whether you’re a small business owner, a web developer, or a digital marketer, Freshping can help you monitor your websites and ensure that they are performing optimally. With features such as real-time monitoring, multi-location monitoring, and integration with popular tools, Freshping makes website monitoring easy and accessible for everyone.

To make the most of Freshping, it’s important to choose the right check interval for your website and to regularly monitor your website’s response time. By doing so, you can ensure that your website is delivering the best possible user experience and meeting the expectations of your users.

In conclusion, Freshping is an excellent website monitoring tool that can help website owners of all sizes and industries monitor their websites and ensure optimal performance. With its free plan, easy setup, and robust features, Freshping is a top choice for website monitoring, and I highly recommend it to anyone looking to improve their website’s uptime and performance.

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As a small business owner, I know how important having a strong online presence is. I hired an SEO expert to help me improve my website’s search engine rankings. In this article, I’ll share my experience working with an SEO expert and what you can expect from their weekly on-site and off-site tasks.

On-Site SEO

On-site SEO involves optimizing your website’s content and structure to make it more appealing to search engines. Here are some of the tasks that my SEO expert tackled each week for on-site SEO:

Conducting Keyword Research

One of the first things my SEO expert did was conduct keyword research. This involved researching and identifying relevant keywords and phrases that my target audience was searching for. They used this information to optimize my website’s content and meta tags.

Optimizing Content

The SEO expert also reviewed and optimized my website’s content to ensure it is high-quality, engaging, and relevant to my target audience. They suggested creating new content or repurposing existing content to target specific keywords or topics.

Improving Site Structure and Navigation

The SEO expert reviewed and optimized my website’s structure and navigation to ensure it was user-friendly and easy to navigate. This included optimizing my site’s URLs, internal linking structure, and architecture.

Fixing Technical Issues

The SEO expert reviewed and fixed any technical issues impacting my website’s search engine rankings, such as broken links, duplicate content, or crawl errors.

Off-Site SEO

Off-site SEO involves optimizing external factors that can influence your website’s search engine rankings. Here are some of the tasks that my SEO expert tackled each week for off-site SEO:

Identifying Potential Backlink Opportunities

The SEO expert researched and identified high-quality websites relevant to my niche and might be willing to link back to my website.

Reaching Out to Potential Link Partners

Once potential backlink opportunities were identified, the SEO expert contacted the website owners or editors and requested a backlink. This involved sending personalized emails or direct messages on social media.

Creating and Promoting High-Quality Content

The SEO expert created and promoted high-quality content, such as blog posts, infographics, or videos, relevant to my target audience and can attract backlinks and social shares.

Building Relationships with Influencers and Journalists

The SEO expert reached out to influencers and journalists in my niche and built relationships with them, intending to get them to mention or link back to my website in their content.

Monitoring and Analyzing Backlink Profile

The SEO expert regularly monitored and analyzed my website’s backlink profile to ensure all links were high-quality and relevant. They also disavowed any toxic or spammy links that could negatively impact my website’s search engine rankings.

Conclusion

Hiring an SEO expert can be a great way to improve your website’s search engine rankings and drive more traffic to your site. By dividing their tasks into on-site and off-site SEO, you can ensure that all aspects of your website’s optimization are covered. Just remember that SEO is a long-term process, and it may take some time to see results, but with patience and dedication, it can be a valuable investment in the success of your business.

That’s when I discovered TranslatePress, a multilingual plugin for WordPress that promised to make translating my site more affordable and efficient. After some research and testing, I decided to switch from my previous plugin, WPML, to TranslatePress – and I couldn’t be happier with the results.

Here are some of the key reasons why I made the switch to TranslatePress, and why you should consider it too:

Cost Savings

One of the main reasons I switched to TranslatePress was the cost savings. With WPML, I paid $380 monthly to translate 200,000 words using their automatic translation service. That’s a significant cost, especially for a small business like mine.

In contrast, TranslatePress offers up to 1,000,000 characters per month for free translation using the free version of Google Translate and DeepL. This is roughly equivalent to around 160,000-200,000 words in English. By switching to TranslatePress, I’m saving over $300 a month on translation costs – a huge relief for my budget.

Easy and Efficient Translation Process

Another major advantage of TranslatePress is its easy and efficient translation process. The plugin offers a user-friendly and intuitive interface for translating your WordPress site, which can save you time and effort when translating content.

Moreover, TranslatePress automatically translates your site when visitors switch languages, making the translation process seamless and fast. It’s like magic – visitors can easily access the content in their preferred language without any additional effort on my part.

Customizable Translation Options

TranslatePress offers more customizable translation options than WPML, which can be helpful if you want more control over the translation process. You can choose which translation services to use, switch between different services, and even edit the automatic translations manually to ensure they are of high quality and accuracy.

This flexibility is particularly useful if you have specific language or translation needs or want to ensure that your translations are of the highest quality possible.

Conclusion

Switching to TranslatePress has been a game-changer for me and my business. With the ability to translate up to 1,000,000 characters per month for free using the free version of Google Translate and DeepL, I’m saving over $300 a month on translation costs – a significant amount for a small business.

Moreover, TranslatePress offers a user-friendly and efficient translation process, making it easy to translate my site and ensuring it’s accessible to coffee lovers worldwide. I’m able to write more content in English that’s automatically translated into German, which has helped me reach a wider audience and grow my business.

If you’re looking for a cost-effective, customizable, and easy-to-use solution for translating your WordPress site, I highly recommend trying TranslatePress. Check out my site, Beantopia.coffee, to see how TranslatePress has transformed my site and made it accessible to coffee lovers all over the world.

How I Saved Over $300 a Month by Switching to TranslatePress

As the owner of Beantopia.coffee, a website dedicated to all things coffee, I knew that I needed to make my site accessible to coffee lovers all over the world. However, translating my site into multiple languages was proving to be a costly and time-consuming process.

That’s when I discovered TranslatePress, a multilingual plugin for WordPress that promised to make translating my site more affordable and efficient. After some research and testing, I decided to switch from my previous plugin, WPML, to TranslatePress – and I couldn’t be happier with the results.

Here are some of the key reasons why I made the switch to TranslatePress, and why you should consider it too:

Cost Savings

One of the main reasons I switched to TranslatePress was the cost savings. With WPML, I was paying $380 per month to translate 200,000 words using their automatic translation service. That’s a significant cost, especially for a small business like mine.

In contrast, TranslatePress offers up to 1,000,000 characters per month for free translation using the free version of Google Translate and DeepL. This is roughly equivalent to around 160,000-200,000 words in English. By switching to TranslatePress, I’m saving over $300 a month on translation costs – which is a huge relief for my budget.

Easy and Efficient Translation Process

Another major advantage of TranslatePress is its easy and efficient translation process. The plugin offers a user-friendly and intuitive interface for translating your WordPress site, which can save you time and effort when it comes to translating content.

What’s more, TranslatePress automatically translates your site when visitors switch languages, making the translation process seamless and fast. It’s like magic – visitors can easily access the content in their preferred language without any additional effort on my part.

Customizable Translation Options

TranslatePress offers more customizable translation options than WPML, which can be helpful if you want more control over the translation process. You can choose which translation services to use, switch between different services, and even edit the automatic translations manually to ensure they are of high quality and accuracy.

This flexibility is particularly useful if you have specific language or translation needs, or if you want to ensure that your translations are of the highest quality possible.

Conclusion

Switching to TranslatePress has been a game-changer for me and my business. With the ability to translate up to 1,000,000 characters per month for free using the free version of Google Translate and DeepL, I’m saving over $300 a month on translation costs – which is a significant amount for a small business.

Moreover, TranslatePress offers a user-friendly and efficient translation process, making it easy to translate my site and ensure that it’s accessible to coffee lovers all over the world. I’m able to write more content in English that’s automatically translated into German, which has helped me reach a wider audience and grow my business.

If you’re looking for a cost-effective, customizable, and easy-to-use solution for translating your WordPress site, I highly recommend giving TranslatePress a try. Check out my site, Beantopia.coffee, to see how TranslatePress has transformed my site and made it accessible to coffee lovers all over the world.

Sources:

https://wpml.org/documentation/automatic-translation/automatic-translation-pricing/

https://translatepress.com/pricing/

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Introduction

Yes. Including tags and categories in your sitemap is considered a good SEO practice. It helps Google and other search engines better understand your site’s structure and crawl it more efficiently. By including tags and categories, you improve the organization and discoverability of your content. Sitemaps play a crucial role in search engine optimization (SEO), as they help search engines like Google crawl and index your website more effectively. One common question among webmasters is whether including tags and categories in their sitemap is a good SEO practice. This article delves into the importance of sitemaps, the role of tags and categories in SEO, and best practices for including them in your sitemap.

Importance of Sitemaps

A sitemap is essentially a blueprint of your website, providing search engines with a clear structure and hierarchy of your content. Submitting a sitemap to Google Search Console makes it easier for Google to discover, crawl, and index your website’s pages. This, in turn, can lead to improved search rankings and increased organic traffic.

Role of Tags and Categories in SEO

Tags and categories are vital organizational tools for your website’s content. They help users and search engines navigate your site and understand the relationships between different pages. Including tags and categories in your sitemap enhances your website’s crawlability and discoverability, thus improving its overall SEO.

Best Practices for Including Tags and Categories in Sitemaps

To ensure that you are following best practices when including tags and categories in your sitemap, consider the following tips:

1. Create a separate sitemap for tags and categories: Creating a dedicated sitemap for your tags and categories makes it easier for search engines to crawl and index this content. This approach also helps you maintain a cleaner, more organized sitemap structure.
2. Keep tags and categories unique and relevant: Make sure your tags and categories are relevant to your content and don’t overlap. This ensures that search engines can index your content accurately and avoid duplicate content issues.
3. Avoid excessive use of tags: Too many tags can dilute the importance of individual tags and confuse search engines. Stick to a limited number of relevant tags for each piece of content.
4. Optimize tag and category pages: Improve the SEO value of your tag and category pages by adding unique and informative meta titles, descriptions, and content. This can help search engines better understand the context and relevance of these pages.

Pitfalls to Avoid

While including tags and categories in your sitemap can be beneficial, be cautious of potential pitfalls:

1. Duplicate content: Ensure that your tag and category pages do not contain duplicate content, which can negatively impact your site’s SEO. Use canonical tags or noindex directives when necessary to address these issues.
2. Low-quality or thin content: Avoid including tag and category pages with low-quality or thin content in your sitemap. Google may penalize your site if it detects such issues.

In conclusion, including tags and categories in your sitemap is considered a good SEO practice, as it helps search engines better understand and crawl your website. Follow the best practices outlined above and avoid potential pitfalls to make the most of this strategy.

Source:

1. Google’s official guide on creating sitemaps: https://developers.google.com/search/docs/advanced/sitemaps/build-sitemap
2. Yoast SEO, a popular WordPress SEO plugin, which automatically includes tags and categories in sitemaps: https://yoast.com/wordpress/plugins/seo/

Starbucks was the name of the first mate of the whale-ship Pequod, the ship in Moby Dick. The background of the Starbucks Coffee founders would seem enough to suggest a connection to this literary classic. The company was started by three Seattle men, Gordon Bowker, Jerry Baldwin, and Zev Siegl. Bowker was a writer, Baldwin was an English teacher, and Siegl was a history teacher. They opened the first store in 1971 and called it Starbucks Coffee, Tea, and Spices.

This early store was a retail location that sold premium coffee beans, coffee equipment, and a drip coffee maker made by the Swedish company Hammarplast. They got their beans from Peet’s, a coffee retail store founded in Berkley, California, in 1966 by Alfred Peet. This first Starbucks store was simply an imitation of Peet’s, with which the trio had been impressed. They bought Peet’s in 1984 and then decided to focus on Peet’s brand, selling Starbucks to Howard Schultz.

Schultz had been Starbucks’s director of marketing in 1982. He thought that Starbucks should sell not only coffee beans but also espresso. The owners weren’t interested, so Schultz left in 1985 to start his coffee bar chain. Once he acquired Starbucks in 1987, he converted it into a coffee bar and began rapidly expanding, turning the company into the huge force it is today.

Bowker, the writer, came up with the name Starbucks. Looking at an old mining map of the Cascades and Mount Rainer area, Bowker saw a town called Starbo. It reminded him of the first mate in Moby Dick. He liked how the name sounded, even though it had nothing to do with coffee. The three founders approved the name and added an “s” to make it sound better.

In their early advertising material, Starbucks referred to “the coffee-loving first mate named Starbuck. The Herman Melville Society took umbrage to this and contacted the company, telling them that Starbuck does not drink coffee anywhere in Moby Dick. Before you read through Moby Dick again, trying to catch Starbuck enjoying a cuppa joe, it’s true: He never drinks coffee in the book.

Starbucks Was Almost Called Cargo House

Starbucks branding is truly iconic. Even without seeing a logo, you can probably spot its drinks just by the color of the straw. But as often as you’ve passed (and, let’s be honest, stopped at) the coffee chain, you probably haven’t given its name a second thought. Just make sure you’re not committing any of these barista pet peeves.

Just looking at a Starbucks cup doesn’t give much of a hint about what its name means. The woman in its logo is a mythological siren, so what does that have to do with stars? Or bucks? And why is it one word?

Originally, the chain was going to be called “Cargo House, which would have been a terrible, terrible mistake,” co-founder Gordon Bowker tells the Seattle Times. The owners had also considered using “Pequod” after Captain Ahab’s ship in Moby Dick.

But Terry Heckler, the brand consultant who designed the chain’s logo, wasn’t so crazy about that name either. Heckler mentioned offhand that, like these power words, things starting with “st” sounded powerful—a good trait for a brand that would grow to more than 25,000 locations by 2016. From there, Bowker made a list of “st” words. But Starbucks wasn’t on it. Another Starbucks marketing choice: take a look at the real reason why Starbucks coffee sizes aren’t small, medium, and large.

As the team tried landing on a name, Heckler brought out an old 1800s map of Mt. Rainier and the Cascades. The name of one mining town, Starbos, stood out to Bowker. He immediately thought of the first mate on the Pequod: Starbuck.

They added the S because it sounded more conversational. After all, anyone talking about the coffee shop would probably say they were “going to Starbucks,” so they might as well make it official.

The company says its name “evoked the romance of the high seas and the seafaring tradition of the early coffee traders,” but Bowker brushes that off. He says Moby Dick has nothing to do with their coffee, and “it was only coincidental that the sound seemed to make sense.” But hey, we didn’t need a nautical adventure anyway. We’re perfectly content with a simple latte.

Sources:

• https://www.seattletimes.com/life/food-drink/the-story-of-how-seattles-starbucks-got-its-name/
• https://www.mashed.com/474775/the-fascinating-history-of-how-starbucks-got-its-name/
• https://www.history.com/news/starbucks-coffee-history

Q3 OBJECTIVE: Establish BOS Coffee as a suitable replacement for supporters’ (AKA customers) existing home coffee.

• KR: 50 new supporters a month – 60%
• KR: 30% monthly returning supporters – 60%
• KR: $2,000 a month in sales 100% <- this is my feeling we will hit this goal

PRIORITIES THIS WEEK

• Getting shipment out. DONE. Happy to say that we got all newsletter shipments out on-time. 
• Why do people buy our coffee?- IN-PROGRESS. Learning the process. Set up interviews with friends. The #JTBD Method: https://www.youtube.com/watch?v=OzezRI9KNKY
• Improve transactional emails. IN PROGRESS. I’m keeping a close eye on this to better all transaction emails.
• Subscription errors. IN PROGRESS There is a bit of complexity with PayPal and our software. Causing me a lot more work. Exploring a fix to streamline.

NEXT 4 WEEK PROJECTS

• RETENTION: Implement a wide range of automated engaging customers emails (Welcome, Abandon cart, Birthday, etc.)
• CUSTOMER EXPERINCE: Improve Product Packaging with Logo Stamp & Box Insert
• CUSTOMER EXPERINCE: Update website with copy and smoother flow
• OPERATIONS: Set-up shipping to EU

NOTES:  As you can see, objective & key results are constant, but projects are changing to hit the objective. This week I focused on #jtbd interviews. Before talking with our customers, I want to experiment with the method on friends. My goal is to understand how the coffee in their kitchen ended up there. When I wasn’t preparing for interviews, I was fulfilling orders and tweaking our software to be more automated.