On December 8, 2009 Pantone® officially announced their choice for the 2010 color of the year.  And the winner is – Pantone 15-5519. A round of applause if you please. Pantone 15-5519 or better known as, turquoise.

Turquoise!?! Whaaa? After last year’s mimosa, turquoise is a bit of dull thud in the empty swimming pool of hexadecimal life.

Insert fuzzy swirling images here.

I believe it was the year 1972 in which my family purchased a Dodge truck in a stunning shade of turquoise. The three most memorable things about this truck for me are; one, the color, two, a chilling winter trip from Portland to Hood River with myself and my sister stuck in the back with a catalytic heater for warmth, and three, a brutally hot trip to Sumpter, Oregon, in the middle of summer, with the whole family jammed into the cab. Two parents, three children, no air conditioning. I spent most of the Sumpter trip curled up on the floorboards underneath my mother’s feet in a state of heat-induced delirium.  The combined smell of rubber soled shoes, transmission fluid and graham crackers is still a stifling memory.  But really, the thing I remember most about that truck, is the color.

De-fuzz and un-swirl images.

At this point in my life, I cut Dodge a fair bit of slack for the color choice. My parents, not so much. It was the early 1970s, the world was just coming out of the 60s, the Vietnam War was winding down, free love, the hippie movement, Berkley and turquoise. Dodge was just trying to be hip. As for my parents, I have to believe it was the last truck on the lot and it was at a really good price.

So why did Pantone choose 15-5519 to be their color of the year? According to their press release on the subject, they say this: “In many cultures, Turquoise occupies a very special position in the world of color,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”  Further: “Turquoise adds a splash of excitement to neutrals and browns, complements reds and pinks, creates a classic maritime look with deep blues, livens up all other greens, and is especially trend-setting with yellow-greens.”  Hmmm.  A protective talisman, signals deep compassion and healing, the color of faith and truth, inspired by water and sky, adds excitement, a classic maritime look, ESPECIALLY trend-setting with yellow-greens!  Pshaw I say! Obviously they never spent 9 hours on the floorboards of a turquoise Dodge truck in the middle of August on a trip to Sumpter, Oregon.

I can’t wait for 2011.

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‘Twas the night before deadline and all through the shop. Every creature was stirring…

We know what you’re thinking…”Uh oh, not another holiday letter.” Just read it. Please.

Think of it as our little tribute to 2009. Cheers!

And so it begins...

Competition is good…especially when friendly and when it involves a race. We’ve picked up our wooden block and getting ready to transform it into a lean, mean, racing machine for Stumptown 40.  

Between our team and our friends at SwellPath, we’re ready to go. Want to join in the fun? Check out the details from the Portland Ad Fed.

Think you have what it takes to win? Bring it.

I’ve run the race more than a dozen years myself and can easily say it is one of the highlights of my year. And I have always thought very highly of the management and organization of the event.  It is truly a feat to pull this off.  But the staff does not do it alone. Each team is required to provide three volunteers to man the 36 exchange points along the course at all hours of the day and night. It takes a lot of dedication for a person to get up at 2:00 a.m., drive to the middle of the Coast Range, and direct hundreds of vans and thousands of people who are sleep deprived and reaching their limits.  And for their efforts, each volunteer gets a t-shirt that just lets people know “I helped pull off one of the greatest running events around”.

The 2009 Hood To Coast volunteer t-shirt

That’s why I was more than a little disappointed in organization’s response to an obvious mistake on the volunteer t-shirts printed for this year’s event.  As reported in The Oregonian, the bright orange t-shirt proudly declares the person wearing it is a “Race Offical” rather than “Official”. It’s an honest, if not unbelievable, mistake. And our whole running team got a chuckle out of passing around the news.  But, at our final race preparation meeting last night, all we could talk about was the dismissive response of Robert Foote, Hood to Coast Relay president, who shrugged off the mistake and said it “is pretty irrelevant in the grand scheme of things.”  What does that say about the Hood-to-Coast brand?  And how must the sponsors whose logos appear under the mispelled word feel?

I can understand and sympathize with the complexity of running an event like this.  It is a huge undertaking and, yes, a t-shirt misprint must seem like a small gaffe.  But, the dismissive public comment and failure to correct the mistake indicate leadership that fails to recognize the difficulty teams have in providing volunteers and the sacrifice those people make to help pull this event off. It also sends a message to event sponsors that the organization might not be as professional as it appears.

The only possible rationale for the decision I can think of is that it was too late to reprint the shirts once the mistake was discovered or the staff felt that the extra cost would take away from the donations that will be made to the American Cancer Society, the beneficiary of the event.  If either of those is the case, just say that rather than trying to dismiss the mistake as insignificant.

It is a lesson for all organizations (and people) that make mistakes, because we all do.  Own up to it.  Correct it. And stay true to your brand. Certainly the main event sponsor, Nike, understands this. And I hope the Hood To Coast staff has spent the last few days figuring out how they can quickly reprint the t-shirts for the 3,000+ volunteers who will be setting their alarm clocks, grabbing a coffee, and heading out to a place they’ve never heard of — all in the name of fun.

Since GM went belly-up – and let’s not forget the recent troubles banks are having – GMAC took a strategic move, and re-positioned  their brand. I know I am a little bit biased, but good for them for putting those TARP funds to good use.

During this banking crisis, GMAC made a decision to become a “trusted partner” with their customers. They drew a line in the sand, and are making the lofty claim that they are “a bank that will always be open, accountable, and honest.” Yes, honest!

It is certainly refreshing to hear a bank make these kinds of promises. Ally has already launched  a very fun marketing campaign that very clearly states they won’t “hide behind fine print” or “hold out” on you because “it’s the right thing to do.”

There is nothing wrong with setting the bar high. And I applaud Ally for having the courage to actually do right by their customers. If they can follow through with meeting their brand promise then they have an opportunity to really stand out in the banking brand landscape. After doing an unscientific brand survey on twitter, response to the service and new brand position has been favorable, especially when it comes to their promise about rates.

There have been some bumps in the road too, as seen on customer Ryan Finnie’s blog, where a rate switch caused him to question the brand by using their very own advertising. Or on the Suns Financial Diary blog, where their user experience with signing up for an account didn’t quite pan out to the friendly partnership they had hoped.

But regardless of these bumps, there is definitely something encouraging in both of these examples. Ally bank contacted each, and listened, if not to resolve the problem, but to help make all their customers’ banking experience better. And to me, that is definitely not banking as usual. The bank brand is still young, it will be interesting to see how they carry the brand forward.

Well, what if you sell beds? In the sea of retail, the only dry land tends to be commiditization. Come and get ‘em for the lowest price. Prices slashed. Two-for one. We’ll even throw in free delivery! Sometimes there’s good will and a donation or two. All that noise sounds like a car dealership. But, there’s a company in the U.K. called Benson for Beds. They aren’t selling beds – they are selling sleep. Something everyone wants but not everyone gets. Their focus isn’t on showing hundreds of beds on sale in a warehouse with giant-sized price tags (okay, yes they had some ads like that in the past). They focus on what you can do if you get your sleep. Sleep to Live. Check out their very cool intro spot on their site. http://bit.ly/i1p8f

Their brand screams “have all the fun in the world and at the end of the day you’ll get the best night’s sleep” or in other words, Sleep to Live. Brilliant brand position. They embraced their Sleep to Live mantra by shooting for the Guiness Book of World Records in mattress dominoes. Gimmicky? Perhaps. But, it does go to show that when you think outside the box, you can turn a simple idea into something that helps differentiate who you are and what you offer. It can help an organization rally around a common goal and ultimately help everyone deliver on the promise made to consumers. It can help you grow. And, in the end…might just help you sleep.

So here at Ant Hill we have created a new Friday ritual. We thought since Monday’s around here are known as bagel day, that Friday’s should be known as breakfast sammie day. I can’t think of a better way to start your Friday then sitting around the kitchen table with a cup of coffee, consuming a homemade breakfast Egg McMuffin (while having our production meeting of course).

Jon (being a chef in his previous life) runs the kitchen as we all sit patiently waiting for the delicious sammie to arrive in front of us.

Happy Friday Everyone!

Erin

Photo courtesy of www.portlandground.com

I love Portland. We’re not the city that never sleeps. We’re not the windy city. And, we’re not filled with tinsel, bleached hair and botox. But, we are overshadowed by other cities, especially when it comes to creative – and that’s a shame (or a sham depending on how you look at it). Creativity thrives here in our fair City of Roses (regardless of what Fast Company thinks). And with more than 1,500 companies, large and small, in the creative services industry, we contribute a fair share of professional services business revenue and jobs. Yet for some reason, we’re afraid to toot the horn let alone blow a low whistle (a little music once in a while is okay people). Maybe we think we’re great but need proof. Or we’re overly modest. Either way, consider this:

1. Creative services industry employs roughly 15,000 people in Portland
2. We have 344 designers per 100K residents – more than LA and Austin (according to Bureau of Labor Stats ‘08 in Greater Portland Prosperity 2009)
3. The creative vitality here (based on the National Creative Vitality Index - yes there is such a thing) is more than twice the national baseline
4. Portland is among one of the most innovative cities, ranked 6 by Forbes for most patents, and 6th for both entrepreneurship and small business (Creative Capacity Project)
5. Creative industries generate nearly $2 billion and a payroll of nearly $1 billion annually (that’s no chump change) (Creative Capacity Project)
6. More than half of Oregon’s creative firms are concentrated in Portland (Creative Capacity Project)

Portland is a great place to be – to live and work. But we know that already. Even though we’re pushing through a rough spot and our state has one of the highest unemployment rates in the country, we don’t have the brain drain other cities are facing. In fact, we’ve got some brain gain going on. More people are moving here from out-of-state than to our western compatriots (that’d be Seattle, Albuquerque, Austin, San Diego, Denver, San Jose, San Francisco, Los Angeles and Sacremento). The region is a magnet for all kinds of talented professionals – a chunk of them in the the creative industry and they’d rather be here than someplace else. Some get the entrepreneurial bug. It’s quite catchy here. Some freelance for local agencies or work directly with clients and supplement with other jobs. Baristas or bartenders are common, but more often they are artists, writers and musicians. Perhaps this is why Forbes dubbed Portland one of the best metro areas in which to ride out the recession. The great coffee, local microbrews, top notch wineries, and growing spirit distillers are definitely a bonus. And innovation abounds (the coffee, beer, wine, and spirits help) with the booming food scene, developing clean/green tech industry, the variety of arts and yes, our creative services industry. There’s no doubt the quality of life here is a big pull for newbies and the anchor for those of us here.  But to keep all this quiet, to simply sit idle hoping the great creative work gets noticed, isn’t the best strategy to help grow an industry sector. We all want good clients whether they reside here locally or in other regions – and other regions are touting their creative (some quite loudly).

So, what makes Portland such a great creative place? I posed this question (on Twitter) to fellow Portlanders and here’s a short list of what they said:

Portland is a great creative city because there are no rules. @DanFellini

Because Portlanders are real people. The lack of restriction and openness promotes a more creative and less stifled spirit. @massagepdx

It’s not that I don’t play well with others; I just want to choose where, when and with whom I play. [It's the] PDX attitude. @LogoMotives

Despite local chagrin, the influx of creatives from all over the country converging here brings broad perspective. @Metroknow

I have mixed feelings about it as a creative city. It’s like a college graduate: full of potential. Now it needs to find its way. @swestbrook

PDXers are curious and not too self-obsessed. Our lives are generally balanced and we leave room for non-work projects. We’re generally tolerant and open to new ideas=innovation. We’re risk takers and revel in a good fail-as-learning experience. @thisKat

Portland creativity=cuz we have twice the creative fuel with half the financial pressure. @vizeboogie

Because in PDX, there is life other than work, and that drives us to be more creative and inspired. @KevMurphy

We are passionate about living. We are free spirits. We celebrate…our ability to listen to ideas that we might not hold dear to ourselves. We live our lives out loud. @dtboyd

It’s this last point, living out loud, that strikes home.  Portland should take pride in our creative abilities and capabilities and not be afraid to shout them to the world.

In the words of Target: Our mission is to be the preferred shopping destination by delivering outstanding value and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less. brand promise. No doubt in my mind: they do deliver on this promise. Shopping the store this weekend for two advertised items, neither were in stock at the store we visited. Did they let us walk away unsatisfied? No way. A cashier went so far as to shut down her register to go check on the item we wanted; not finding it, she used her hand-held to find another store that had it in stock. And at the second store, a sales associate hiked from his register to a back-store aisle and then hiked back to his station and spent 10 minutes on the phone for us finding a second item we wanted at another store and making sure it was held for us. Granted, we had to do a bit of unanticipated driving around, but these two employees went way out of their way to make sure we came away satisfied with our Target shopping experience. It’s one thing for a store to say it will deliver on its brand; it’s another for each employee we encountered to do it willingly and happily. That’s brand done right. High five to Target.

The data summary tables made available on the bureau’s website pretty much reinforce what us digital marketers already know or sense, but I think everyone can find a few nuggets that strike them as interesting.  Here are the things that jumped out at me:

• 38% have no access at home, but 50% of households have broadband access. Even if we’re not reaching everyone, at least dial-up is going away.
• Households are connecting to the Internet nearly twice as much at home than at work.
• 42% of people under 25 years old have no Internet use at home.  No reasons given but mobile devices, school access and cost are likely culprits.
• Blacks and Hispanics are being left out. Better than half of each population have no access at home.
• Mississippi is not helping it’s brand as a back-country state with only 51% of people having Internet access.  Somebody get those people a federal grant. Intel, can you help?
• Male and female access at work is equal, even if the pay still isn’t.
• And get this: 9% of the unemployed have Internet access at work.  Huh?

So, what are people doing online?  Because the census bureau already asks a billion probing questions on other matters, they don’t go too deep here.  But, the survey does show that people are searching for healthcare information in a big way — especially females in the 35-64 demographic who are dealing with the health issues of parents, kids and doctor-avoiding husbands.  Nearly as many are using the web to search for government services.  And I would imagine that data being collected in 2009 show a big jump in job searching.

If you are interested in diving into the data yourself, see the announcement on the U.S. Census Bureau website where you can download Excel files and, if you are really motivated, read 353 pages of data collection methodology.