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	<title>All Things Cranes</title>
	
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		<title>Manitowoc cranes, help build, Saudi university</title>
		<link>http://feedproxy.google.com/~r/AllThingsCranes/~3/g_RiBLeuGnE/</link>
		<comments>http://www.craneblogger.com/featured-articles/manitowoc-cranes-help-build-saudi-university/2010/09/06/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 16:17:59 +0000</pubDate>
		<dc:creator>Ernie Pierini</dc:creator>
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		<guid isPermaLink="false">http://www.craneblogger.com/?p=5145</guid>
		<description><![CDATA[More than 180 Potain tower cranes, Grove mobile cranes and Manitowoc crawler cranes are helping build the world's largest women-only university in Riyadh, Saudi Arabia, according to a news release.]]></description>
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<p>More than 180 Potain tower cranes, Grove mobile cranes and Manitowoc crawler cranes are helping build the world&#8217;s largest women-only university in Riyadh, Saudi Arabia, according to a news release. Costing approximately $11.5 billion, Princess Nora Bint Abdul Rahman University is one of the largest construction projects in the Middle East. The three main contractors are Saudi Oger Ltd., Saudi Binladin Group and El Seif Engineering and Contracting Co. David Semple, managing director of Manitowoc Cranes in the Middle East, said Manitowoc was honored to provide the majority of the cranes for this project. &#8220;The cost, scale and prestige of this project all combine to make it one of the largest projects we have been involved with, both in the Middle East and worldwide,&#8221; he said. &#8220;It is backed by the King of Saudi Arabia, and is attracting a lot of attention.&#8221;</p>
<p>Source</p>
<p><a href="http://www.htrnews.com/article/20100905/MAN03/9050433/Manitowoc-cranes-help-build-large-Saudi-Arabian-university">http://www.htrnews.com/article/20100905/MAN03/9050433/Manitowoc-cranes-help-build-large-Saudi-Arabian-university</a></p>



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		<title>Travelers Educates, Revised Cranes and Derricks Standard</title>
		<link>http://feedproxy.google.com/~r/AllThingsCranes/~3/mkcDU0aCXyM/</link>
		<comments>http://www.craneblogger.com/safety/travelers-educates-revised-cranes-and-derricks-standard/2010/09/05/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 14:30:54 +0000</pubDate>
		<dc:creator>Ernie Pierini</dc:creator>
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		<guid isPermaLink="false">http://www.craneblogger.com/?p=5137</guid>
		<description><![CDATA[The Occupational Safety and Health Administration (OSHA) recently published a new standard regarding the use of cranes and derricks in construction. Recognizing that more than 250,000 construction, contracting and equipment rental companies, employing almost five million workers, will be affected by the new rules]]></description>
			<content:encoded><![CDATA[<p>HARTFORD, Conn., Aug 31, 2010 (BUSINESS WIRE) &#8212; The Occupational Safety and Health Administration (OSHA) recently published a new standard regarding the use of cranes and derricks in construction. Recognizing that more than 250,000 construction, contracting and equipment rental companies, employing almost five million workers, will be affected by the new rules*, Travelers /quotes/comstock/13*!trv/quotes/nls/trv (TRV 51.03, +0.81, +1.61%) has updated its complimentary training courses and is well positioned to help its customers gain certification with the new standard. Travelers was the first insurance company, more than 10 years ago, to develop a training course to assist its policyholders with passing nationally accredited exams for crane operators. &#8220;Crane use is an integral component of the construction process and without cranes many essential construction activities would not be possible,&#8221; said Bill Teed, President, Travelers Construction. &#8220;Because statistics indicate that cranes top the list of equipment involved in accidents resulting in significant property damage and injuries, Travelers is committed to helping its customers get the safety training that they need to operate cranes and derricks safely and in compliance with the new standard from OSHA.&#8221; While other comparable test preparation courses can cost from $2,000 to $5,000, Travelers provides crane safety training and test preparation programs to its customers at no cost, including the following classroom and computer-based courses: &#8212; Professional Crane Operations &#8212; Mobile Cranes &amp; Tower Cranes</p>
<p>&#8211; Mobile Crane Management</p>
<p>&#8211; Crane Signals</p>
<p>&#8211; Rigging Operations</p>
<p>&#8220;Over the last 10 years, Travelers has trained more than 4,000 crane operators and management personnel across the country through our crane and rigging programs. Participants in our courses report a 90 percent pass rate for the national certification examinations,&#8221; said John Komidar, Vice President, Travelers Construction Risk Control. &#8220;With 16 trained instructors located across the country, we are well positioned to immediately begin helping our customers meet the new standard that requires all operators of construction cranes and derricks to be certified.&#8221; Designed to comprehensively address key hazards related to cranes and derricks on construction work sites, including the four main causes of worker death and injury (electrocutions, crushing by parts of the equipment, striking by the equipment/load and falling), the new standard incorporates a number of significant requirements. The new rules include a pre-erection inspection of tower crane parts, use of synthetic slings in accordance with the manufacturer&#8217;s instructions during assembly and disassembly of work, assessment of ground conditions, qualification or certification of crane operators and procedures for working in the vicinity of power lines. Current Travelers policyholders will have the opportunity to learn more about the new OSHA requirements for the use of cranes and derricks in construction on Monday, Sept. 27, 2010, when Travelers Risk Control presents its customer webinar, &#8216;An Overview of OSHA&#8217;s New Construction Standard for Cranes and Derricks.&#8217; Travelers customers can register for this webinar and access training bulletins on crane and derrick safety by visiting Travelers Risk Control and logging into the Risk Control Customer Portal. With exclusive access to more than 1,500 tools and resources that can be quickly sorted by category, topic, product type, language or any customized combination, Travelers Risk Control has one of the most comprehensive libraries of safety and training information in the industry. About Travelers The Travelers Companies, Inc. /quotes/comstock/13*!trv/quotes/nls/trv (TRV 51.03, +0.81, +1.61%) is a leading property casualty insurer selling primarily through independent agents and brokers. The company&#8217;s diverse business lines offer its global customers a wide range of coverage in the auto, home and business settings. A component of the Dow Jones Industrial Average, Travelers has more than 30,000 employees and generated revenues of approximately $25 billion in 2009. For more information, visit <a href="http://www.travelers.com">www.travelers.com</a>. *U.S. Department of Labor, Occupational Safety and Health Administration, US Department of Labor&#8217;s OSHA publishes final rule on cranes and derricks in construction, on the Internet at</p>
<p>SOURCE:</p>
<p><a href="http://www.marketwatch.com/story/travelers-educates-its-construction-customers-on-oshas-revised-cranes-and-derricks-standard-2010-08-31?reflink=MW_news_stmp">http://www.marketwatch.com/story/travelers-educates-its-construction-customers-on-oshas-revised-cranes-and-derricks-standard-2010-08-31?reflink=MW_news_stmp</a></p>



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		<title>All eyes glued to the forecast</title>
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		<pubDate>Sat, 04 Sep 2010 14:30:14 +0000</pubDate>
		<dc:creator>Ernie Pierini</dc:creator>
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		<guid isPermaLink="false">http://www.craneblogger.com/?p=5119</guid>
		<description><![CDATA[Pottier said Lead Structural let three tower cranes spin freely during hurricane Juan in 2003 and none sustained any damage as a result of the storm, which left a deadly swath of destruction in its wake. "Left unpinned, they’re free to spin]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.craneblogger.com/wp-content/uploads/2010/09/14.jpg"><img class="alignnone size-full wp-image-5120" title="1" src="http://www.craneblogger.com/wp-content/uploads/2010/09/14.jpg" alt="" width="198" height="112" /></a></p>
<p>Dave Pottier, owner of Halifax’s Lead Structural Formwork Ltd. plans to let the 55-metre-tall tower crane his firm installed at an apartment construction site on Bayers Road in Halifax spin freely during the storm, which is expected to hit the province on the weekend. &#8220;They tend to weathervane,&#8221; he said in an interview on Wednesday. Pottier said Lead Structural let three tower cranes spin freely during hurricane Juan in 2003 and none sustained any damage as a result of the storm, which left a deadly swath of destruction in its wake. &#8220;Left unpinned, they’re free to spin,&#8221; said Pottier, whose firm has three other tower cranes erected in New Brunswick, where Earl’s impact is also expected to be felt. &#8220;They can withstand hurricane winds,&#8221; but can’t operate in those conditions, he said. The company plans to tie down construction forms used to pour concrete in advance of the storm.</p>
<p>Source</p>
<p><a href="http://thechronicleherald.ca/Business/1199801.html">http://thechronicleherald.ca/Business/1199801.html</a></p>



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		<title>Man injured after crane tips in Nottingham</title>
		<link>http://feedproxy.google.com/~r/AllThingsCranes/~3/EX7k6qXcQ1k/</link>
		<comments>http://www.craneblogger.com/featured-articles/man-injured-after-crane-tips-in-nottingham/2010/09/03/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 15:20:13 +0000</pubDate>
		<dc:creator>Ernie Pierini</dc:creator>
				<category><![CDATA[Crane Accident]]></category>
		<category><![CDATA[Featured Articles]]></category>
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		<category><![CDATA[crane collapse]]></category>
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		<guid isPermaLink="false">http://www.craneblogger.com/?p=5130</guid>
		<description><![CDATA[A man was injured in Gedling, Nottingham yesterday after a crane lifting a hot tub off the back of a delivery truck and into position tipped. The 20 year old man - who was helping deliver the hot tub - was trapped against the wall of a bungalow while the crane boom landed on the bungalow roof and the hot tub landed in the garden.

]]></description>
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<p>A man was injured in Gedling, Nottingham yesterday after a crane lifting a hot tub off the back of a delivery truck and into position tipped. The 20 year old man &#8211; who was helping deliver the hot tub &#8211; was trapped against the wall of a bungalow while the crane boom landed on the bungalow roof and the hot tub landed in the garden.</p>
<p><a href="http://www.craneblogger.com/wp-content/uploads/2010/09/2.jpg"><img class="alignnone size-medium wp-image-5132" title="2" src="http://www.craneblogger.com/wp-content/uploads/2010/09/2-300x282.jpg" alt="" width="300" height="282" /></a></p>
<p>Although details are still sketchy, the crane – from Mansfield-based Raymond Crane Hire – is thought to be a small seven tonne capacity The injured man was pulled to safety by an electrician – Gregg Titmuss &#8211; and taken to the Queen’s Medical Centre where his injuries are not thought to be life-threatening.</p>
<p>The Health and Safety Executive have visited the scene of the accident. Tadano TS 75ML truck crane.</p>
<p>source</p>
<p><a href="http://www.vertikal.net/en/news/story/10727/">http://www.vertikal.net/en/news/story/10727/</a></p>



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		<title>Big Krøll tower crane to USA</title>
		<link>http://feedproxy.google.com/~r/AllThingsCranes/~3/7xvh4iCQWZs/</link>
		<comments>http://www.craneblogger.com/new-cranes/big-kr%c3%b8ll-tower-crane-to-usa/2010/09/03/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 15:00:55 +0000</pubDate>
		<dc:creator>Ernie Pierini</dc:creator>
				<category><![CDATA[New Cranes]]></category>
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		<guid isPermaLink="false">http://www.craneblogger.com/?p=5124</guid>
		<description><![CDATA[A New Krøll K1800 tower crane has been commissioned by Jay Dee Contractors, Inc. of Livonia, Michigan in the USA to help construct a US$ 158 million transit station and tunnel project in Seattle, Washington. This unusual application for such a large tower crane was calculated to be the ideal solution for this project,]]></description>
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<p>A New Krøll K1800 tower crane has been commissioned by Jay Dee Contractors, Inc. of Livonia, Michigan in the USA to help construct a US$ 158 million transit station and tunnel project in Seattle, Washington. This unusual application for such a large tower crane was calculated to be the ideal solution for this project, explained Terry McGettigan of Tower Crane Support, who located and consulted on the K1800. Rigged with a hook height of 104 feet (32 m) and 250 feet (76 m) of jib, the Krøll K1800 has a capacity of 133,277 pounds (60 tonnes) out to a radius of 83 feet (25 m) and, at 246 feet (75 m), it can lift 33,070 pounds (15 tonnes). Erection is scheduled for December 2010.</p>
<p>Source</p>
<p><a href="http://www.khl.com/magazines/international-cranes-and-specialized-transport/detail/item58037/Big-Kr%F7ll-tower-crane-to-USA/">http://www.khl.com/magazines/international-cranes-and-specialized-transport/detail/item58037/Big-Kr%F7ll-tower-crane-to-USA/</a></p>
<p><a href="http://www.khl.com/magazines/international-cranes-and-specialized-transport/detail/item58037/Big-Kr%F7ll-tower-crane-to-USA/"></a></p>
<p><a href="http://www.khl.com/magazines/international-cranes-and-specialized-transport/detail/item58037/Big-Kr%F7ll-tower-crane-to-USA/"></a></p>



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		<title>Raising of Our Lady</title>
		<link>http://feedproxy.google.com/~r/AllThingsCranes/~3/cmGjE_hmjQI/</link>
		<comments>http://www.craneblogger.com/crane-videos/raising-of-our-lady/2010/09/02/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 17:06:43 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[cranes]]></category>
		<category><![CDATA[craning]]></category>
		<category><![CDATA[mobile cranes]]></category>
		<category><![CDATA[video]]></category>

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		<description><![CDATA[Specialty Crane &#038; Rigging out of California recently put a time lapse video together showing the "Raising of Our Lady of Guadalupe Catholic Church". ]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.craneblogger.com/wp-content/uploads/2010/09/specialty.jpg"><img class="alignleft size-thumbnail wp-image-5109" title="specialty" src="http://www.craneblogger.com/wp-content/uploads/2010/09/specialty-150x150.jpg" alt="" width="42" height="42" /></a><a href="http://www.specialtycrane.net/pages/contact.html" target="_blank">Specialty Crane &amp; Rigging out of California</a> recently put a time lapse video together showing the &#8220;Raising of Our Lady of Guadalupe Catholic Church&#8221;. For more information on this project please call (805) 967-4567. Enjoy the video.</p>
<p><iframe src="http://player.vimeo.com/video/8905069?byline=0&amp;portrait=0&amp;color=ffffff" width="570" height="321" frameborder="0"></iframe></p>



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		<title>Fatal crane accident in Oklahoma</title>
		<link>http://feedproxy.google.com/~r/AllThingsCranes/~3/_TBhRzWppc8/</link>
		<comments>http://www.craneblogger.com/featured-articles/fatal-crane-accident-in-oklahoma/2010/09/02/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:05:00 +0000</pubDate>
		<dc:creator>Ernie Pierini</dc:creator>
				<category><![CDATA[Crane Accident]]></category>
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		<guid isPermaLink="false">http://www.craneblogger.com/?p=5098</guid>
		<description><![CDATA[A 42 year old man, Michael Parsons, was killed and another injured as they were storing the crane for the night, reports say that “something fell from the crane and landed on the two men]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.craneblogger.com/wp-content/uploads/2010/09/12.jpg"></a></p>
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<p>We have been sent basic details on a fatal crane accident last night at the Chesapeake Energy Corporation’s campus in Oklahoma City, after something fell from the crane. We have very little detail, but can say a 42 year old man, Michael Parsons, was killed and another injured as they were storing the crane for the night. Police reports say that “something fell from the crane and landed on the two men” The crane, a mid sized telescopic, is owned by local company Rent-A-Crane and was rigged with a hydraulically offsetable swingaway extension. That’s all we know, OSHA is expected to arrive on site later today and take over the investigation.</p>
<p>Source</p>
<p><a href="http://www.vertikal.net/en/news/story/10708/">http://www.vertikal.net/en/news/story/10708/</a></p>



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		<title>South America sees huge growth for the crane industry</title>
		<link>http://feedproxy.google.com/~r/AllThingsCranes/~3/ft-gpMXswMU/</link>
		<comments>http://www.craneblogger.com/crane-biz/south-america-sees-huge-growth-for-the-crane-industry/2010/09/02/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 14:49:41 +0000</pubDate>
		<dc:creator>Ernie Pierini</dc:creator>
				<category><![CDATA[Crane Business]]></category>
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		<guid isPermaLink="false">http://www.craneblogger.com/?p=5093</guid>
		<description><![CDATA[IHS Global Insight forecasts a 4% growth in construction activity throughout South America in 2010 and, according to Harald Böhaker at Austrian loader crane manufacturer Palfinger, "South America is experiencing a historical economical change never seen before.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.craneblogger.com/wp-content/uploads/2010/09/11.jpg"><img class="alignnone size-full wp-image-5094" title="1" src="http://www.craneblogger.com/wp-content/uploads/2010/09/11.jpg" alt="" width="240" height="160" /></a></p>
<p>IHS Global Insight forecasts a 4% growth in construction activity throughout South America in 2010 and, according to Harald Böhaker at Austrian loader crane manufacturer Palfinger, &#8220;South America is experiencing a historical economical change never seen before.&#8221; In Brazil, for example, development minister Miguel Jorge says the country will invest BRL 1.3 trillion ($ 735 billion) in the infrastructure, industry and construction sectors over the next three years. &#8220;We have macroeconomic, political and institutional stability. We have quickly overcome the effects of the international financial crisis and have returned to a path of sustainable growth,&#8221; Jorge says, &#8220;Our economy is expected to grow by 6% to 6.5% during 2010, which makes this a great time to invest in Brazil.&#8221;</p>
<p>Source</p>
<p><a href="http://www.khl.com/magazines/international-cranes-and-specialized-transport/detail/item57681/">http://www.khl.com/magazines/international-cranes-and-specialized-transport/detail/item57681/</a></p>



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		<title>Another metro crane accident in India</title>
		<link>http://feedproxy.google.com/~r/AllThingsCranes/~3/s126D1nMJAk/</link>
		<comments>http://www.craneblogger.com/featured-articles/another-metro-crane-accident-in-india/2010/09/01/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:23:38 +0000</pubDate>
		<dc:creator>Ernie Pierini</dc:creator>
				<category><![CDATA[Crane Accident]]></category>
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		<guid isPermaLink="false">http://www.craneblogger.com/?p=5088</guid>
		<description><![CDATA[The 12 tonne Hydra crane built by ACE, reportedly lifting a two tonne concrete pile, when the ground under its front wheels subsided causing it to tip over sideways with the three section boom dropping across the busy road. Officials from the Bangalore Metro Rail Corporation immediately blamed the incident on operator negligence ]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.craneblogger.com/wp-content/uploads/2010/09/1.jpg"><img class="alignnone size-full wp-image-5089" title="1" src="http://www.craneblogger.com/wp-content/uploads/2010/09/1.jpg" alt="" width="468" height="531" /></a></p>
<p>The 12 tonne Hydra crane built by ACE, reportedly lifting a two tonne concrete pile, when the ground under its front wheels subsided causing it to tip over sideways with the three section boom dropping across the busy road. Officials from the Bangalore Metro Rail Corporation immediately blamed the incident on operator negligence and the fact that heavy rains had made the ground soft. Ram Tekker, chief engineer on the project said: “The hydra was lifting cement pile. The workers had not fixed the jack properly. The soil was loose as it had rained. The hydra turned to its left and fell on the road seconds after it started lifting a cement pile. “Usually, the hydra can lift weight up to 12 tonnes, but it turned turtle while lifting a cement pile of just two tonnes.”</p>
<p>Source</p>
<p><a href="http://www.vertikal.net/en/news/story/10689/">http://www.vertikal.net/en/news/story/10689/</a></p>



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		<title>The Tomato’s Ate Your Profits</title>
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		<pubDate>Tue, 31 Aug 2010 21:23:38 +0000</pubDate>
		<dc:creator>Gerry</dc:creator>
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		<guid isPermaLink="false">http://www.craneblogger.com/?p=5068</guid>
		<description><![CDATA[The skill of “listening” would appear to have died long ago with things like...]]></description>
			<content:encoded><![CDATA[<p>The Sales Essays # 2                                                                                                                        August 27, 2010</p>
<p><strong>The Tomato&#8217;s Ate Your Profits</strong></p>
<p>Here is tale of how to not lose your lunch and your profits.</p>
<p>Late last year I was in Calgary  touring some of our operations  where I met a potential new sales representative. An arrangement was made to meet at the local eatery and have a “get to know you meeting”. The meeting was going as planned right up and including to ordering lunch. Then <em>crash,</em>that’s when the wheels fell right off the proverbial bus.</p>
<p><strong><a href="http://www.craneblogger.com/wp-content/uploads/2010/08/Charlies__CheeseTomato2_v1_15_-_Version_2.jpg"><img class="alignleft size-medium wp-image-5071" title="Charlies__CheeseTomato2_v1_15_-_Version_2" src="http://www.craneblogger.com/wp-content/uploads/2010/08/Charlies__CheeseTomato2_v1_15_-_Version_2-300x225.jpg" alt="" width="144" height="108" /></a></strong>The server came over and took our lunch orders, I ordered a cheese burger and I clearly specified to the server that I did not want any tomatoes on my cheese burger.In fact, I went so far as to have the server repeat my order back to me and to have her specifically confirm “no tomato’s” (Now I do in fact eat tomato’s, but I am a bit moody about them.When, where and in what form they are in are all items I take into account with tomato’s and rarely will they and my cheese burgers ever meet, but I have digressed, so back to the story).</p>
<p>10 minutes later and what did I have at my table? Well of course, I have my cheese burger and the tomatoes I had clearly asked and confirmed would not be on the cheese burger. I admit I was rather miffed, but it was not the end of the world, I simply removed the offending tomatoes ate my lunch and finished my meeting.</p>
<p>Well you say Gerry, come on, it’s not the end of the world its “<strong>just a tomato</strong>”. Remove the tomato and keep going, it’s not worth a second thought.</p>
<p>Well if it were only that simple there would be no issue, no life lesson and no business improvement opportunity. But there is a real issue, a serious life lesson and a specific and highly valuable business improvement opportunity.</p>
<p>Let me give you a little background on this supposedly “simple thing”.</p>
<p>One of my daughters has specific food allergies and if she comes into contact with these food items she can have very serious allergic reactions, up to and including dying. Everywhere she goes, she carries an  epi-pen and if she comes into contact with an offending food and develops and allergic reaction she is to rams the needle into her thigh and then gets herself to the closest emergency room for further treatment. I have seen this happen first hand right in front of my eyes and it is as scary as it gets in the life of a parent. Later you are then sitting around thinking about what just happened, and that a peanut or the touch of a tomato could have killed your daughter and what life would be like.</p>
<p>My daughter is in touch with all of this and is always making a point of not eating things that she knows are “risk” items for her. Likewise she asks restaurant servers to confirm recipe contents and at times orders specific menu items to be brought to her without certain ingredients to ensure that “risk” items are removed.  If the information she is provided with is incorrect or if the order she has placed is not followed correctly, the results for her could literally be fatal.  What’s worse is that this is the case for hundreds of thousands of people and their families.</p>
<p>The business lessons related to this on the surface appears simple:</p>
<ol>
<li>Know your product(s)</li>
<li>Listen to your customers</li>
<li>Be able to effectively answer any and all questions related to your product(s)</li>
<li>Supply what your customers are specifically requesting when and where they want it</li>
<li>Understand that custom orders are always a way to secure your customers long term business</li>
<li>Leverage your ability to be a “unique” product(s) supplier to special needs customers and others like them</li>
</ol>
<p>The reality however is not so simple:</p>
<ol>
<li>Most company’s sales/service staff do not really know their product(s) and only know how to deliver their product(s) in a very standardized method, driven by corporately mandated Standard Operating Procedures (SOP) of which, “listen to your customer and adapt to meet their needs” has never even be conceived of let along acted on.</li>
<li>The skill of “listening” would appear to have died long ago with things like penmanship, common courtesy, and saying things like “please” and “thank you” (soon to be another sales essay all to itself).</li>
<li>Having and training staff in product knowledge and how to apply this knowledge is fading fast.Yet customers wanting to interact with knowledgeable and informed staff who are empowered to assist them is a consistently top rated customer request when assessing how top performing companies act and succeed in the marketplace.I would hazard a guess that the same people who would tell you they cannot afford to hire sharp staff, let alone cover the cost to train these staff, are in fact the same business owners who say that the big box store ate their lunch and stole their business.If this is you, think it over and get yourself a service/value based business plan built on real care of customer and then see how you are doing.</li>
<li>Most companies just want to sell mass produced items, take your money, and and then get lost. They play it out every day and you feel it every day. The very thought of building the ability to customize their product(s) and related services into the front end of what they offer is lost unless the business is a micro boutique literally built around the concept.While most companies have killed true customer service and thus listening to the customer’s needs, the companies who understand this on the macro level are clearly the front runners in the sales business. Case in point, when was the last time you tried out the customer service at Home Depot or placed a customer order and McDonalds? Both are examples of mass product distribution with a customer first and always philosophy built on listening to the customer’s needs and then meeting them.</li>
<li>Finally let’s come to terms with the value of a custom order. Have you ever tried to make a customer order at a big box store? In almost all cases you buy what they have and that’s it. Your needs are placed second to mass volume and the lowest price point. You are a consumer with the power to spend, but only to the point where you buy what is offered, after that you need to go to a whole new type of sales enterprise and sales process.Suppliers and sellers who can supply anything by way of a customized product and/or service should do so at every opportunity and should market the ability to do so as a major selling point.  In my business we know that price comes in at  a best 5<sup>th</sup> or 6<sup>th</sup> place down the list in why a customer chooses to buy. The values that rank above price all have to do with the breadth and quality of product(s) and services offered.</li>
</ol>
<p>Supplying a customized product, service or better yet a product/service combination that is truly based on hearing your customer, listening to your customer and then enacting these desires into your offer, is what will truly set you apart from your competition.Rarely does a customer expect a customized product(s), service or product/service package for the list price.</p>
<p>Given the opportunity most people place great value on being heard and having unique solutions provided to them. These people will pay premiums and become loyal customers, not simply satisfied customers.</p>
<p><a href="http://www.craneblogger.com/wp-content/uploads/2010/08/Grilled-Hamburgers.jpg"><img class="alignleft size-medium wp-image-5077" title="Grilled Hamburgers" src="http://www.craneblogger.com/wp-content/uploads/2010/08/Grilled-Hamburgers-300x243.jpg" alt="" width="300" height="243" /></a>Now think it out; what if you could supply your product(s) and services in such a way that you were price competitive and left your customer with the feeling or perception that they have been treated in a way in which they felt heard, accommodated and valued. You guessed it; the people who can engineer their business to deliver in this way to their customers are today’s big winners in a terrible economy.<br />
Now let’s go back to the tomatoes. Lets go back in time to just two months ago. Same eatery in Calgary, same lunch plans, different date. I again order the cheese burger (yes, there is a lunch pattern here I do need to address), but from a different server and I again make sure that I get the server to repeat my order back to me and again make sure they repeat back to me that I DO NOT WANT any tomato’s on my cheese burger.</p>
<p>And what do get at my table 10 minutes later, you guessed it, a cheese burger with tomatoes! This time I am just not up for this so… I call the server over, I tell her that she has A) not listened to me, B) not communicated my order right to the kitchen staff, or C) not checked my order prior to delivery to insure that good quality control was practiced as she delivered a defective product to me.</p>
<p>I then told her if I had serious allergies and had not noticed the tomatoes she had delivered to me that I might well be in the middle of a major allergic reaction at this very time and in this very place and as I did not have a emergency syringe with me that I might have literally died at the table in front of her and she would be personally responsible for my situation up to and including my death.  I then asked her (now a fully horrified server) if she would be so kind as to get me a completely new burger and to make sure that no tomatoes even come close to my burger, which she assured me would be the case, and it was.</p>
<p><span style="text-decoration: underline;">Now let’s review the business case:</span></p>
<ol>
<li>Buyer orders product from seller</li>
<li>Seller does not really listen to customer</li>
<li>Seller produces product not in alignment with buyer’s order</li>
<li>Seller delivers defective product to customer</li>
<li>Customer rejects product offering and demands new product</li>
<li>Seller (now really listening) retakes customers order, produces correct product and delivers correct product to customer</li>
<li>Customer pays seller</li>
<li>Seller has now paid at least 200% more in service costs</li>
<li>Seller has now paid at least 200% more in product manufacturing costs</li>
<li>Seller has lost all opportunities for staff to have sold to other customers (cost of lost opportunity)</li>
<li>Server gets no tip so servers personal income is reduced by over 50% on this sale</li>
<li>Customer decides never to return to sellers location</li>
<li>Customer tells at least 12 other people (or blogs it to 30,000 readers per month) about their experience and influences their decision about doing business with seller</li>
</ol>
<p>This trail finishes on the 13<sup>th</sup> point. I could have made a few more but somehow is just seemed proper to finish this line of thinking on the old unlucky number 13.</p>
<p>Now you say “Gerry this is just a cheese burger it’s like $8.00 and it’s not that big a deal, so chill out”. Well not a chance, if the seller does this once in every 100 sales it’s a cost of doing business, but if this listening error is on the rise to say even one in 20 sales, then simple business calculations will show:</p>
<ul>
<li>A rise in raw material costs with no corresponding increases in sales revenue</li>
<li>A drop in overall sales revenues as customers exit and tell others not to buy there</li>
<li>A decrease in employee earning and job satisfaction</li>
<li>An across the board drop in profitability and a loss of business viability</li>
</ul>
<p>One day the seller wakes up and asks “where did the profits go” the answer:  <strong><em>The Tomatoes Ate Your Profits.</em></strong></p>
<p>Overall this is very bad news for the seller and in this case all because the sellers service staff was not engaging with a positive customer service attitude and basic communications which if done correctly would have simply consisted of listing to the customer, hearing them and then giving them what they asked for.</p>
<p>Now let’s change the stakes and look at the same philosophy in action in another real life example.</p>
<p>This past spring I was in the market for a different vehicle. I called up an acquaintance of mine who sold (past tense) cars at a lot that specializes in late model Japanese cars like Toyota, Nissan and Honda and after a short conversation to inform him of what I was looking for, he advised me he would go through the inventory and call me back with a few options.</p>
<p>Next morning he calls me up and gives me the run down, six or seven units later I am thinking that all the units he is offering me are a little too old and a little to plain, then he hits me with the real offer and I realize the first units where just to get me lined up for his real offer and what an offer it was… how about a three year old Infinity Q35 with very low mileage for under $20,000.</p>
<p>Well that lunch hour we are out for a test drive and I am telling you this was one fine automobile. It had everything money could buy, all the electronic due dads you could ever dream of, a deep navy blue exterior and a gorgeous tan leather and burl wood interior.I It was simply a fantastic car at a very decent price point.</p>
<p>My only conclusion… something had to be very wrong with this car and/or the cars situation so I sat my friend down over lunch (cheese burgers) and we had a little talk. I told him I loved the car but something had to be wrong with the situation, was it a reposition, rebuilt, a drug dealer’s car bought off the police auction, what was the story?</p>
<p>Well after some further prodding the back story comes out, my friend had a customer who asked him to find her a particular car (make, model, age mileage and specific trim package) inside a specific price range. If he could find the right unit at auction and confirm it with his customer and then buy it for her, he would get a favorable commission for his services. For my friend this was an easy service to provide so he worked out the paperwork and proceeded to find the right car.  When he did he checked with his customer who he assured that the car he had found was as per the customer’s order and once confirmed the car was purchased at auction and delivery was set up with the customer.</p>
<p>Very soon the customer comes to the dealership takes one look at the car and tells my friend that the car is not acceptable as she had clearly outlined that the car was to have a gray leather and walnut interior.  His customer (not happy) left without the car and my friend now owned the car.</p>
<p>This car was well above the lots usual day trade and so he had none of his regular clientele looking at this unit. In fact this unit had been sitting around for a few months and was tying up a lot of the owner’s working capital. The car needed to go and I was his best opportunity to date.</p>
<p>It was the tomato episode all over again someone did not listen to the customer or thought the customer would not mind a small variation to what they had clearly outlined, the result business mayhem except we are now talking about a $20,000 listening errors and how many of those can any business afford to make? Did my friend (or the car lot owner) make any money on this deal or enhance his reputation (not a chance). The final result, I bought a new Jeep and last I heard he is  working at a different car lot.</p>
<p>All I can say about this is: <strong><em>The Tomatoes Ate Your Profits</em>.</strong></p>
<p>What are the lessons we can learn from the above and how can we apply them?</p>
<ol>
<li>Sales opportunities and good customer service both require active listening
<ol>
<li>Developing good communications skills and using them at all times is a key element in any form of success</li>
<li>Active listening is a developed skill, learn it, apply it and keep it sharp</li>
</ol>
</li>
</ol>
<ol>
<li>Measure twice, cut once (get it right the first time)
<ol>
<li>Seek to understand (Covey) first and always and make no assumptions</li>
<li>We honor the speaker when we ask intelligent questions based on their outline and we leave customers with the sense of truly being cared for</li>
</ol>
</li>
</ol>
<ol>
<li> Customization builds a locked in customer/seller relationship, do this whenever you can and market your ability to do this</li>
</ol>
<p>The big finish:</p>
<p><a href="http://www.craneblogger.com/wp-content/uploads/2010/08/laurenzo.tomato.jpg"><img class="alignleft size-medium wp-image-5079" title="laurenzo.tomato" src="http://www.craneblogger.com/wp-content/uploads/2010/08/laurenzo.tomato-300x224.jpg" alt="" width="180" height="134" /></a>You listen with the goal of hearing and understanding others in all situations, in business and in life, this is a critical skill and one that will always bring the user a significant return on investment. The more you learn to listen the more your relationships will prosper and the results of this in the form of intangibles like friends, reputation and integrity and tangibles like profits, lower costs and repeat customers will abound.</p>
<p>When you hear someone bad mouthing the upset customer who just left them, tell them “the tomatoes ate their profits and to go tune up their listening skills and attitude”.</p>



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