Internet Marketing and Affiliate Marketing Aggregated News

5 ways to spend your video budget wisely

2012-05-24T16:00:00Z

You're pumped like Sammy Sosa in 1998. You're armed with solid research that proves that online video is the bee's knees. And you've got ideas on how to link the investment with other media consumption. You're unstoppable. What could go wrong? Suddenly, you get the creative from the client or their creative agency. It is one video file -- and a...

... more

Sure-fire ways to improve your brand's social presence

2012-05-24T16:00:00Z

You are a marketer. You're in sales. Or perhaps you are the CMO or CEO of your company. You've done everything you thought you needed in creating a social presence. You are on Facebook, LinkedIn, and Twitter for starters, and you've even set up shop on Google+. You're posting content about your brand that you feel is relevant, but there's a...

... more

TrendWatch: DIY rich media ads

2012-05-24T16:00:00Z

Rich media is powerful. Companies are using rich media ads to deliver videos, interactive elements, and targeted messaging to customers. But the development side of rich media can be a drawback, requiring a high level of skill, equipment, and time. What if the development process didn't hold you back anymore? What if you could create rich media...

... more

Facebook Premium Ads Get Self-Service Availability

2012-05-23T22:52:00Z

Digital giant opens spigot for its enhanced ad units.

... more

Infographic:”The Social Sharing Button Playground”

2012-05-23T21:18:38Z

ADOTAS – The dismaying thing about social media is, you can’t have a large and engaged audience on every social site. The edifying thing about social media is, you can’t have a large and engaged audience on every social site. As this new infographic from digital marketing firm The Search Agency attests, the key to mastering your social strategy is...

... more

Sense Networks Releases New Predictive Mobile Ad Targeting Services

2012-05-23T20:56:04Z

ADOTAS – Mobile location data/services provider Sense Networks announced today a pair of new offerings designed to integrate location, behavioral and demographic data into mobile advertising, combining mobile’s ability to target users based on geolocation with sets of data that are more akin to the sophisticated targeting allowed on a home-bound...

... more

Marketo Takes Marketing Automation to Social Media

2012-05-23T20:09:43Z

ADOTAS – At a point when Facebook’s flop of an IPO and GM’s high-profile retraction of ad spend from the network have raised questions about the value of social media as a marketing tool and demonstrated it’s really crunch time for social media to deliver on its promises of tremendous reach and unprecedented engagement, marketing automation...

... more

How Data Sealed Facebook and TBS Deal

2012-05-23T20:19:00Z

TV and social media players could help one another attract brand dollars.

... more

Pepsi Max's Video With NBA Star Quickly Explodes

2012-05-23T20:17:00Z

YouTube effort garners over 3 million views since the weekend.

... more

Use Email to Post to Your WordPress.org Blog

2012-05-23T20:07:06Z

This guest post is by Anurag Bansal of Techacker. Owners of WordPress.org blogs don’t get the flexibility to post by email through a WordPress service. It’s very surprising to see that such a popular platform doesn’t offer a native way of creating blog post by sending an email—especially since WordPress.com owners can update their blogs using...

... more

Adap.tv Announces Video App Center, Multiple Tech Solutions Under One Roof

2012-05-23T18:37:59Z

ADOTAS – Today, video advertising platform and marketplace provider Adap.tv unveiled its new Adap.tv App Center for video advertising, describing it as an opportunity for ad buyers and sellers to manage the perhaps overwhelming number of technology providers working in video at the moment. It’s a single location for finding and implementing the...

... more

Top Global Brands Thrive Despite Economy: #1 Apple Grows 19%

2012-05-23T17:05:59Z

The world's biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown's annual BrandZ "Top 100 Most Valuable Global Brands" study. The #1 brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion. IBM grew 15% in value to $115.9 [...]

... more

Adap.tv Unveils App Platform To Meld TV, Video Ad Sales

2012-05-23T16:36:59Z

In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the company promises will "[make] the process of managing hundreds of brand advertising technologies as easy as managing one." Built on Adap.tv's open platform, the App Center is a centralized place...

... more

WPP’s 24/7 Media and Microsoft Announce "Frictionless" Digital Ad Partnership

2012-05-23T16:14:59Z

Microsoft Advertising and 24/7 Media, WPP's marketing technology company, have announced an extensive partnership to support their customers in the digital advertising marketplace. As a result of this agreement, which brings together two giants in the digital ad industry, "clients of both companies will benefit from markedly enhanced scale,...

... more

AOL Promotes Man Behind Ad Revenue Bright Spot

2012-05-23T16:03:59Z

Ned Brody will fill a newly-created CEO position for the Ad.com Group.

... more

Refer.ly Raises Questions: A Call for Transparency, Not Gloss

2012-05-23T15:51:34Z

I already wrote a blog post on HasOffers about the challenges facing Refer.ly with regard to the affiliate community. Anyone who goes the route of working with sub-affiliates will face similar challenges. But something else isn’t sitting right with me about the service. Refer.ly founder Danielle Morrill is quoted in multiple news outlets about...

... more

AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit

2012-05-23T15:58:59Z

Agency News: JWT Appoints a Pair of Chief Creative Officers in New York Business Strategies: For AOL, a Costly Gamble On Local News Draws Trouble Taco Bell, BK and Others Eat Up Social Currency Campaigns of Note: Classified Ads Seek Torturers, Kidnappers, Abusers: Faux campaign running in actual newspapers Lollapalooza Founder Perry...

... more

Shop Signorelli (7%) Launches On Pepperjam Exchange

2012-05-22T21:04:38Z

We are proud to announce the launch of the Shop Signorelli (7%) Affiliate Program On Pepperjam Exchange – www.pepperjam.com. Join this program NOW! “Every Shirt Gives Back.” Signorelli is home to family brands such as Signorelli, Signorelli Vintage, Recycled Karma, and Paper Hart. Signorelli believes in hope, love and faith and that fashion...

... more

The Hip Chick (7%) Launches On Pepperjam Exchange

2012-05-22T18:04:01Z

We are proud to announce the launch of the The Hip Chick (7%) Affiliate Program On Pepperjam Exchange – www.pepperjam.com. Join this program NOW! At The Hip Chick, we know just what it takes to turn a good outfit into a great outfit, a fun ensemble into a drop dead look. So that you know when you step out that you look great from head to toe....

... more

How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets

2012-05-23T15:22:22Z

ADOTAS – Mobile click-to-call ads are a great way for consumers to connect with businesses, and a new generation of call spammers agrees — sometimes generating hundreds of thousands of phone calls per day from your mobile advertising campaigns and then disappearing. This new class of spammers capitalizes on the ubiquity of clickable phone numbers...

... more