An inherent problem with owning a web site is that styles come and go on the internet fast as (or faster than) the real world. A web site can look out-of-date very fast if it is not being constantly maintained. Do you need to refine your online presence? A web site redesign may be just what the doctor ordered.

It was a shame that comments were accidentally closed by the publisher, so the comments are low on this one.

In a national campaign, Cheeseburger in Paradise restaurants partnered with beverage makers to run a promotional campaign using MS Tag. By scanning a flier at one of the restaurants 31 locations, users were directed to a video and additional information on contest entry. By ordering one of two signature drinks or joining in a photo submission contest, participants could win an all-inclusive trip to Cancun, Mexico. In addition, all participants qualify for a free appetizer card in the process.

The result of the campaign was great exposure to restaurant patrons, increased participation in the clients contest and the company’s first leap into the mobile realm. I am very proud of the campaign, the design and had a great time working on this project. Instead of doing a text only or downgraded experience, the website was packed with company branding and adjusted for landscape and portrait modes for iOS, Android, Windows Phone 7 and Blackberry. See the website design below.

During the last few years I have been fortunate enough to be a part of the Yelp Elite. This has increased my passion for writing reviews, put me in contact with other foodies and brought opportunities to party for free at Elite only events.

Why do you care? Some business owners and reviewers have no idea with Elite group of members exist and that Yelp partners with buisnesses to throw such events. Learning more about Yelp and it’s Elite members could help you or your business in the future. For more information, check out the links below.

• Yelp Elite Events: What’s the deal?
• How To Get More Yelp Reviews For Your Business

I encourage you to view the books in “full screen” by clicking the  expand icon to the left of the Blurb logo in the preview.

It seems in addition to this, it has been passed on quite a bit through social media with over 800 Facebook ‘likes’ and 1500 Twitter retweets. Exciting news!

In the near future I plan to redesign the Aether Design website once more as it is need of an effective way to showcase my photography with my other works of art. I feel that as a designer I am very well rounded and would like the expressed within my portfolio.

In one of his recent presentations, Frans Johansson explained why groundbreaking innovators generate and execute far more ideas than their counterparts. After watching his presentation The Secret Truth About Executing Great Ideas, my thoughts began to surface about how meaningful the presentation was regardless of a persons industry, culture, field or discipline. Anyone can come up with an amazing idea but how you execute the idea will determine your success.

I had spent the day snapping away at the top surfers in the world on one of the best possible days for surfing at Lower Trestles in San Clemente, CA. I have been to a few competitions int he past and was just looking to get a few great shots with my Nikon D90. Out of the hundreds of images taken of carves, airs and athletes, the above image of Rob Machado stood out to me. He has been wearing those sunglasses in every interview and video for the last few months, so much to the point they are part of his image. Being able to see the crowd reflect off of his sunglasses made this image amazing. In one capture you have the athlete and his fans. View my Hurley Pro Trestles 2010 set on Flickr.