Advertising Age - Digital

Cable Execs Root for TV Everywhere, But No Timeline on Mass Adoption

Wed, 23 May 2012 15:41:02 -0400

Consumers have been slow to adopt TV Everywhere in large numbers.

Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role

Wed, 23 May 2012 14:34:32 -0400

Massachusetts subpoenas Morgan Stanley, SEC and FINRA may review the IPO and investors have filed suit.

Huffington Post Plans to Add an Oprah Winfrey Section

Wed, 23 May 2012 12:14:01 -0400

The Oprah Winfrey section will include content created and aggregated by writers and producers from OWN and Oprah.com specifically for The Huffington Post.

A Snapshot of the Exploding Social-TV Ecosystem

Wed, 23 May 2012 11:24:02 -0400

We're seeing not only continuing growth in social-TV startups, but consolidation.

P&G Restructures Communications Under Marketing Chief Pritchard

Wed, 23 May 2012 11:08:01 -0400

Procter & Gamble Co. is restructuring its massive global public-relations organization so that a streamlined marketing-focused group now going by "communications" will report directly to Global Brand-Building Officer Marc Pritchard.

Oracle Buys Social-Media Marketing Startup Vitrue

Wed, 23 May 2012 10:44:01 -0400

Oracle snapped up Atlanta-based social-media-management company Vitrue for a reported $300 million as consolidation in the space picks up.

Campaign Centered on Stanley Cup Lures Casual Fans, Lifts NHL Ratings

Wed, 23 May 2012 10:36:13 -0400

A social-media push and a comprehensive ad campaign around the Stanley Cup "all geared to help lure the casual fan" has helped the NHL forge record TV ratings through the first two rounds of the playoffs.

TBS Promoting Facebook Ads as Part of Upfront Package

Wed, 23 May 2012 10:00:00 -0400

Facebook is announcing an arrangement with TBS in which the network will bundle Facebook ads together with its own TV and digital inventory to sell as a single package to promote branded content.

Brands Flock to 'Instagram for Video' Apps

Wed, 23 May 2012 09:00:00 -0400

Apps like SocialCam and Viddy are exploding in popularity as the next "Instagram for video" among consumers for recording and sharing short videos and -- like clockwork -- big brands are following.

Huffington Post Gets Its First Publisher Amid Broader AOL Changes

Wed, 23 May 2012 08:05:00 -0400

AOL is naming Janet Balis the first publisher of Huffington Post Media Group as part of broader changes. AOL Chief Revenue Officer Ned Brody is also taking on a new role.

Parent of Lucky, Juicy Apparel Lines Taps Loyal3 for Facebook Stock Plan

Wed, 23 May 2012 08:00:00 -0400

Want to become an owner of Juicy Couture? Not a handbag or a velour hoodie, but shares of stock in three clicks on Facebook? Parent Fifth & Pacific Companies is going to give consumers the chance.

There's a Message to Marketers in Facebook's IPO Slide

Tue, 22 May 2012 11:00:14 -0400

The stock market's subdued reaction to Facebook's IPO suggests doubts over the value of social engagement.

The Huffington Post Wants to Help Brands Create Their Own Content Sites

Tue, 22 May 2012 09:00:00 -0400

"It would allow a brand to be a publisher," one agency executive said, "and the HuffPo engine would power it so you would get all the social savvy that comes with the Huffington Post."

A Week After CEO's Ouster, Everyone Has an Opinion on Yahoo

Mon, 21 May 2012 15:40:02 -0400

Scott Thompson "was a terrible CEO for Yahoo," venture capitalist Fred Wilson said at TechCrunch Disrupt.

Facebook Investors Are 'ZUCKERS!' (Says Murdoch Tabloid)

Mon, 21 May 2012 12:07:02 -0400

It's a schadenfreude moment for Rupert Murdoch, who snatched up MySpace for what then looked like a bargain, $580 million, and sold it for $35 million.

WPP's Group M Taps Buddy Media for Facebook Ads

Mon, 21 May 2012 09:24:02 -0400

Advertising on Facebook has gotten a bad rap of late, but Group M, the media-buying unit of ad giant WPP, is licensing technology to make it easier for clients to spend money there.

House Beautiful Lets Readers Post to Pinterest From Print

Mon, 21 May 2012 08:30:00 -0400

House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.

Are Consumers Ready for Mobile Grocery Shopping?

Sun, 20 May 2012 00:00:00 -0400

More mobile apps are popping up as tools for shoppers to find manufacturer deals and make lists as they trawl the supermarket aisles.

Google+ a Ghost Town as Brands Decamp for Pinterest

Sun, 20 May 2012 00:00:00 -0400

While the broad consensus among digital marketers is that Google+ is an empty city where the masses go to set up a profile but then seldom return, Google is continuing to double down on the investment.

To Deliver For Wall Street, Facebook Must Convince Madison Avenue

Sun, 20 May 2012 00:00:00 -0400

The social network went public with huge buzz, but it's closing stock price and GM's statement that it was pulling its ads, raised a question for investors and for advertisers: Just what should they expect from Facebook?

TV's Upfront Pitch: Our Shows Offer Best Social-Media Traction

Sun, 20 May 2012 00:00:00 -0400

In nearly every upfront presentation, the TV networks took pains to stress their expertise in connecting advertisers to consumers, not only with splashy TV programs but also via social media.

Facebook's $38 IPO at End of First Day of Trading Worth ... $38

Fri, 18 May 2012 16:37:02 -0400

Facebook hovered near the initial public offering price in its trading debut, following a record IPO.

Top 10 Twitter Trends of the Week: 'Little Monsters' Multiply and Pop Grips the Chart

Fri, 18 May 2012 14:52:46 -0400

Pop stars command the five largest followings on Twitter, so a pop-heavy list of trends should be no surprise this week -- or any week.

Yahoo Taps Mollie Spilman as New Chief Marketing Officer

Fri, 18 May 2012 12:22:01 -0400

Yahoo interim CEO Ross Levinsohn reorganized the management team of the struggling web portal after taking the helm earlier this week, naming Mollie Spilman as chief marketing officer.

Foursquare Hires Former iAd Exec as Revenue Chief

Fri, 18 May 2012 10:21:01 -0400

A darling of the New York startup scene starts to get serious about building a business out of its 20 million users.

Facebook IPO Eclipses Google, GM

Fri, 18 May 2012 09:30:02 -0400

Facebook Inc. gained as much as 18% in its trading debut, following a record initial public offering that made it more costly than almost every company in the Standard & Poor's 500 Index.

Amazon to Sell Ads on Kindle Fire Welcome Screen -- If You Have $600K

Thu, 17 May 2012 15:00:02 -0400

The Kindle Fire is Amazon.com's best-selling product, the company said in its first-quarter-earnings release. And it's being treated that way by the Amazon ad sales team.

Brands on Facebook: Advertising Is Optional

Thu, 17 May 2012 13:06:02 -0400

One in five clicks in the U.S. happens on Facebook, and most brands maintain a presence there and carefully cultivate their fan base. But do they need to advertise as well?

Turner Takes Stake in Funny or Die, Will Manage Site's Ad Sales

Wed, 16 May 2012 12:50:02 -0400

Funny or Die CEO Dick Glover said the site has done well but still doesn't have big enough reach.

Siri, Why Don't You Speak Spanish?

Wed, 16 May 2012 09:00:00 -0400

With the voice-activated assistant its big selling point, the iPhone 4S has flown off the shelves, despite putting off the U.S. ethnic group most gaga for smartphones: Hispanics.