Advertising Age - Agency News

Omnicom Group's DDB Acquires London Hotshop Adam & Eve

Wed, 23 May 2012 17:41:02 -0400

The management team of Adam & Eve/DDB will comprise the Adam & Eve partners and members of DDB U.K. management. It will be led by James Murphy, who has been named CEO of the newly combined shop.

People on the Move: Jack Bamberger to Head Digital for MEC North America

Wed, 23 May 2012 16:17:59 -0400

Also on the Move: Annette King, Adam Mirabella, Steve Marino, Shonali Burke, Mark Stewart, Scott Parker and Qian Qian.

VW's Lamborghini Issues RFP for PR Support

Wed, 23 May 2012 12:48:02 -0400

Volkswagen's Automobili Lamborghini America brand is on the hunt for a PR agency, Ad Age has learned.

Global Branding and Media Planning, Market by Market

Wed, 23 May 2012 11:22:02 -0400

MPG CEO Maria Luisa Francoli Plaza explained how brands and media planners should approach cultural differences even as the web brings the world closer.

JWT Appoints a Pair of Chief Creative Officers in New York

Tue, 22 May 2012 14:30:00 -0400

Ryan Kutscher, who previously served as a creative director at CP&B, and Matt MacDonald, who's been executive creative director at JWT, New York, have been named co-chief creative officers of the network's flagship New York office.

Ogilvy Is First Into Myanmar With Stake in Local Shop Today Advertising

Mon, 21 May 2012 13:42:02 -0400

Ogilvy & Mather has acquired a stake in a Myanmar advertising agency, giving the WPP Group shop a head start in the resource-rich southeast Asian country that has been largely shut off from commercial development.

Saatchi & Saatchi Merges With Digital Shop Duke in France

Mon, 21 May 2012 12:31:01 -0400

In an attempt to net more business, Publicis Groupe is taking two of its key agencies in France and combining them into a single entity called Saatchi & Saatchi Duke.

DraftFCB Wins SeaWorld Account

Fri, 18 May 2012 13:00:02 -0400

Mediabrands Spinoff Network Will Be Called BPN

Fri, 18 May 2012 11:51:02 -0400

Plans for a third agency network at Mediabrands are finally firming up. The new unit will sit under the Orion Trading Unit and handle conflict business.

Sprite Taps Johannes Leonardo for Global Duties

Fri, 18 May 2012 07:39:02 -0400

Coca-Cola continues to adjust the agencies working on its Sprite brand, selecting Johannes Leonardo to lead Sprite creative globally.

PepsiCo Taps Weber Shandwick for Diet Pepsi PR

Thu, 17 May 2012 18:43:01 -0400

"We liked the thinking and creativity and approach Weber had taken with the Pepsi Next launch so we asked them to do some thinking on Diet Pepsi," said a Pepsi spokeswoman.

Lee Doyle Joins Mindshare, Stays in Group M Family

Wed, 16 May 2012 18:41:01 -0400

Nearly eight months after stepping down as North America CEO of WPP's MEC, Lee Doyle has joined sibling agency Mindshare in the newly created role of president-client development in North America.

People on the Move: Gill Duff Named President-CEO of BBDO, Atlanta

Wed, 16 May 2012 13:46:00 -0400

Also on the move this week are David White, Kimberly Lau, Deborah J. Mignucci, Michael Alex and the management team at Chick-fil-A.

'Working Not Working,' a New Way to Discover (and Hire) Freelance Creatives

Wed, 16 May 2012 11:54:05 -0400

A new site is trying to take the guesswork out of freelancing -- for both independent professionals and the agencies that hire them.

University of Phoenix Chooses Arnold As Lead Creative Shop After Review

Wed, 16 May 2012 11:30:01 -0400

It's the third new piece of business in a matter of weeks for the Havas agency.

Bel Brands Puts Creative Account Into Review

Tue, 15 May 2012 19:01:02 -0400

Chicago-based marketer is looking primarily at shops there. DDB was invited but chose not to participate in the review.

Mark Modesto Joins Ryan Partnership as CEO

Tue, 15 May 2012 15:09:02 -0400

He's leaving Marc USA to join the shopper-marketing agency. John Immesoete is also leaving Marc to join Ryan as chief creative officer.

On Heels of Bank of America Loss, BBDO Wins HP Creative

Tue, 15 May 2012 10:50:01 -0400

Agency was already on HP's roster, handling corporate, and printing and imaging work.

Agencies Going After Accenture, Deloitte IT

Tue, 15 May 2012 06:58:00 -0400

Consultants have designed IT solutions for global marketers, and agencies are responding by building out IT of their own.

Little Caesars Taps BFG 9000 for National Creative

Fri, 11 May 2012 15:04:02 -0400

The hire marks the pizza chain's return to national advertising with an agency of record, after several years of working with different agencies for local advertising.

DirecTV Marketer Heads to Amalgamated

Fri, 11 May 2012 11:44:01 -0400

Michael Stefanski has about 15 years' experience on both the agency and client side.

Spark Wins Orbitz Media Account

Thu, 10 May 2012 18:01:02 -0400

Orbitz has hired Publicis Groupe's Spark as its new media agency partner, furthering parent Starcom MediaVest Group's ambition to grow the agency into a viable third network.

U.K. 'Shareholder Spring' Revolt May Target Martin Sorrell

Thu, 10 May 2012 12:42:02 -0400

A movement against high executive compensation dubbed "shareholder spring" is sweeping the U.K. a month before WPP Group seeks a large raise for Chief Executive Martin Sorrell.

Target Out Talking to Media Agencies

Thu, 10 May 2012 11:18:02 -0400

Target has sent an RFI to a number of media agencies, Ad Age has learned.

People on the Move: Skechers' Leonard Armato to Head Up Leverage Agency

Wed, 09 May 2012 17:05:44 -0400

The sports and entertainment-marketing firm has tapped the Skechers CMO to open and oversee a Los Angeles office.

ANA: Two-Thirds of Global Marketers to Change Agency Compensation

Wed, 09 May 2012 16:37:02 -0400

Compensation and performance incentives were debated at the Association of National Advertisers' Financial Management Conference.

Jockey Tells ANA Its 'Accountable Comp' Agency Model Works

Wed, 09 May 2012 14:45:01 -0400

Jockey is known for its briefs, so it's rather fitting that the brief it gave to ad agencies during a review process last year was an unusual one.

DiGennaro Communications Gets Its Justin Bieber On

Wed, 09 May 2012 12:36:02 -0400

A typical workday at a B2B public-relations firm isn't what it used to be, based on this video.

Arnold Taps Aaron Griffiths as Co-Chief Creative Officer in New York

Wed, 09 May 2012 11:00:00 -0400

In wake of steady growth, the agency has chosen the former TBWA/Chiat/Day creative director to partner with current chief creative John Staffen.

Interpublic Group Files Motion to Dismiss $50 Million Discrimination Suit

Wed, 09 May 2012 10:47:04 -0400

Interpublic Group of Cos. responded late Tuesday to the race-discrimination suit filed in April by a Trinidadian employee who is seeking $50 million in damages.