DoubleClick Advertiser Blog

Enhanced campaign upgrade tools now generally available

2013-05-20T12:49:00.001-04:00

Last month, we introduced the beta release of dedicated tools to help you seamlessly upgrade to enhanced campaigns. Today, we’re excited to announce that these tools are available to all DoubleClick Search customers globally. Read on for details around the newly available features, what's coming, and how customers are seeing success in upgrading to enhanced campaigns with DoubleClick Search.

Easily upgrade to enhanced campaigns

With this release, advertisers can save time when upgrading to enhanced campaigns with custom solutions that will:

Identify similar campaigns that target different devices within your DoubleClick Search account

Create reports to quickly merge and upload these similar campaigns into one enhanced campaign

Provide the AdWords-suggested mobile bid adjustment in DoubleClick Search for more control and precision over bids in an enhanced campaign

Learn about these features and more in our enhanced campaigns upgrade guide.

Upcoming features

This is the second of several feature rollouts we have planned for enhanced campaigns. Over the next few weeks, we’ll be introducing advanced features to prepare advertisers for a constantly connected world, including support for ad group mobile bid adjustments and granular device-segmented reports.

What we’re hearing so far

With the goal of simplifying search management, we’re continuing to invest in solutions that will help marketers run effective search campaigns across devices, as well as across channels -- and our clients are seeing the benefits.

Keith Wilson, VP of of Agency Products at The Search Agency, notes: "Recent enhancements in DoubleClick Search support for enhanced campaigns has been a wind on our backs for transitioning clients to enhanced campaigns. The overall functionality within DoubleClick Search is evolving rapidly, and that enables our teams to keep pace with the changes in the paid search space with the right tools.”

After performing initial upgrades using DoubleClick Search tools, Samridhi Chawla,

Senior Account Manager at Acuvue, said: "Our accounts look cleaner after upgrading to enhanced campaigns. The DoubleClick Search team has done a great job in making the transition smooth, and we're already seeing positive results."

Hear more about our enhanced campaigns vision from our clients and product experts.

To learn more about how clients have been using our enhanced campaigns upgrade tools, we’ll be at SMX Advanced in June, where Eric Papczun, US President of Performics, will share his company's plans, successes, and best practices on upgrades through using search platforms like DoubleClick Search. Register here, and stay tuned to the DoubleClick Search blog to learn more about our support of enhanced campaigns features.

DoubleClick Search offline conversions go instant, too!

2013-05-10T08:00:00.000-04:00

With DoubleClick Search, you already get instant Floodlight conversion data in all your reports to bring you the freshest, most reliable data. This is just one of the ways we’re focusing on our our reporting investments to help you make better decisions in search, and beyond.

To make your digital marketing even smarter, we’ve recently increased how quickly you can see your offline conversions in DoubleClick Search, so that they’re just as fast as the online conversions you get today:

Updates made to conversions through the DS Conversion API Service or via bulksheet are ready to download from DoubleClick Search reporting within the hour (instead of 24 hours previously). This allows you to test and support your integration with the API much faster.

Conversion statistics such as Actions, Transactions, and Revenue are updated in the DoubleClick Search UI in near-real time for today and yesterday, so you’ll be able to make smarter decisions with up-to-the-minute feedback.

In addition, we’ve made some improvements to the Click ID-based Conversion API:

A newly generated Click ID now becomes usable in the DS Conversion API in near-real time

The API documentation was updated to include guidelines on how to distinguish between DS and non-DS click IDs using the gclsrc parameter. We also added details on error handling for batched conversion uploads.

We’re excited about these recent real-time reporting developments, and look forward to bringing you more tools to power your business with all the insights you need.

For more information on instant conversions or our Conversions API service, reach out to your DoubleClick Search representative or our support team at ds-support@google.com.

Explore the future of digital marketing at thinkDoubleClick, June 4th

2013-05-09T07:30:00.000-04:00

What’s the future of digital media and marketing? How are CMOs thinking about leveraging digital to reach and engage audiences? What marketing channels are proving most effective in building brands digitally - paid, owned or earned?

These are some of the questions executives from across the digital marketing ecosystem will address at thinkDoubleClick, Google’s annual discussion on the state of digital.

Register now to join the event livestream on June 4th, 9:00 AM - Noon Pacific. Registration enables you to participate in the conversation, and ask speakers and panelists your questions with #thinkDCLK.

thinkDoubleClick 2013 speakers include:

Wendy Clark, Senior Vice President, The Coca-Cola Company

Jim Lanzone, President, CBS Interactive

Peter Horan, President & COO, Answers

Meredith Kopit Levien, Group Publisher & Chief, Forbes

Randall Rothenberg, CEO, IAB

Lorraine Twohill, Chief Marketing Officer, Google

Michael Learmonth, Chief Editor, AdAge

We look forward to seeing you on June 4th!

Missed last year’s event? It’s not too late to catch up with the videos below.

Posted by Scott Brown, Product Marketing Manager, DoubleClick

Six Trends in Digital Creativity

2013-05-07T13:00:00.000-04:00

Today, we’re in the midst of a creative revolution being driven by technology. Code is being added to the core creative process, enabling new forms of brand expression and engagement. Yet the need for human insights, breakthrough ideas and emotional stories is still very much at the core of great advertising. Our connected world is giving brands more dimensions and touch points, but they still need something compelling to offer in order to create a real connection.

The project Art, Copy & Code is experimenting with innovative brands to bring amazing ideas to life through technology. The project outlines a series of six trends in digital creativity. For the past week, we’ve presented one trend a day on our Google+ pages and today, we wanted to bring it all together for you.

The six trends in digital creativity are:

1. Connected Objects (let’s get phygital)

2. Re-Imagined Canvases (growing new ideas in familiar ground)

3. Useful Marketing (creating tools, not just ads)

4. Audiences of One (crafted just for you)

5. Collaborative Storytelling (the audience is part of the show)

6. Data Stories (the emotional life of numbers)

Trend #1 - Connected Objects (let’s get phygital):
It used to be that there was the 'real' world and the digital world and the two rarely met. Not anymore. Thanks to ever-evolving technologies like NFC, RFID and Bluetooth, as well as real-time information like Twitter, the offline and online worlds are increasingly rubbing shoulders. Physical events are triggering actions online, and vice-versa, creating new opportunities for marketers to invite people to interact with their products through the web.

In Coca Cola’s “You Decide Who Wins” campaign, viewers saw a Coke commercial which explained a Twitter contest: people could tweet throughout the TV show they were watching and vote on which Coke commercial they wanted to see next; the commercial with the most votes was aired at the end of the TV show.

In the “Tweet for Tea” campaign, South African brand BOS Ice Tea created a “Tweet-activated” vending machine that dispensed a BOS Ice Tea every time someone tweeted the hashtag #BOSTWEET4T. They linked the real life experience of tasting BOS Ice Tea with something that was immediately shareable via people's social networks.

Trend #2 - Re-Imagined Canvases (growing new ideas in familiar ground):

Innovation doesn't always have to mean inventing something new. Bringing fresh thinking to established media and ad formats can be an easy and inexpensive way to stand out in a connected world. Sometimes it’s about the unexpected marriage of an idea and an existing technology. Or it can be a matter of taking a well-known ad space and making it sing with an innovative creative approach. Whether you’re crafting surprising experiences with pre-roll, giving the classic printed circular an online dimension, or simply bringing wit and charm to search ads, there are plenty of opportunities on the modern web that can be exciting without being brand new.

In Sony Picture's Skyfall campaign, Spinnaker wanted to illustrate the fun and adventure of the Skyfall movie, by allowing viewers to partake in the motorbike chase in the opening scene. They built a display campaign where viewers could scan a QR code with their mobile or tablet device and then use their mobile phone as the “video game controller” to control the action occurring on the screen.

In the “Assasin’s Creed” campaign, video game publisher Ubisoft along with Biborg created mobile ads aimed at immersing the user in a fully interactive and innovative experience. Additionally, the digital outdoor campaign used synchronized screens to catch the audience’s attention and engage them to follow character’s steps in epic adventures.

Trend #3: Useful Marketing (creating tools, not just ads)

Marketing has become less about talking and more about doing. While ideas about branded utility have been tossed around for a while, lately they’ve been getting more serious attention. Ads that make people’s lives easier, more productive and more fun can bring a brand’s promise to life in tangible ways.

Cadillac created an interactive video ad that mimicked their website. Within this ad unit, a viewer could watch Cadillac’s main commercial, but then could also also interact with a 360 degree view of the car, pictures of the inside of the car, and different colors for the car. Users got a website experience all through a single ad unit.

The KLIPPBOK by IKEA campaign is an iPad app which gives users access to IKEA products all year round. KLIPPBOK gives home decoration enthusiasts a space to mix’n’match IKEA products to create ideas for their home. It takes advantage of the tactile and immediate nature of touch screen devices and lends itself to being a freeform creative tool (in this case a scrapbook). The portability allows people to engage whenever inspiration strikes; at home, on the bus to work or when they’re on a break. It also means they can easily share ideas with family and friends.

Trend #4: Audiences of One (crafted just for you):

The best storytellers have always been able to make us feel as if they’re speaking to each one of us individually. Can technology take that idea further? Using real-time data and cues like time of day, location and interests, we can already tailor and personalize ads in ways that make them more valuable and meaningful. Instead of creating messages aimed at audiences, consumer segments and personas, we can now simply talk to people the way they want to be talked to.

In Project Re-Brief, Alka Seltzer re-imagined their original “I can’t believe I ate the whole thing” campaign, to showcase the entire day that Ralph ate the whole thing. Using the power of real-time creative, they were able to build an ad that automatically stitched together video pieces that reflected the current weather, time, part of day, location, and interests of the person viewing the ad in the moment.

In Hyundai’s “Elantra Driveway Decision Maker” campaign, the company wanted to create an innovative way to help car buyers decide between the three Elantra models. The creative team combined Google Street View, projection mapping and real-time 3D animation to help viewers see what an Elantra would look like in their own driveway. Viewers began by selecting one of three Elantra models. Then with projection mapping, the chosen Elantra would drive through a colorful digital world, transitioning into Google Maps, then Google Street View where it drove down their street and arrived in their actual driveway. Once there, they could change the colors, trim levels or model.

Trend #5: Collaborative Storytelling (the audience is part of the show):

It’s an old maxim that ideas can come from anyone and anywhere, but the web has been great proof of it. Given the opportunity, people have consistently surprised us with their boundless creativity. In traditional media, audiences are passive spectators. They sit back and watch a story created by someone else. But on the web, we can harness their desire to co-create with us by building platforms that bring ideas to life which could never be accomplished alone. More and more, inspiring this kind of participation is going to be crucial for brands.

BMW wanted to celebrate the holiday season in a way that was meaningful, yet relevant to the brand. So they told a story about the journey that everyone takes over the holidays – The Road Home. They asked more than 50 employees at their agency to record their journeys on smartphones and personal cameras as they traveled home for Thanksgiving. They then took all the footage and edited it in-house. The end result was a video narrative celebrating the best road there is and an ad campaign that got right at the heart of the individual’s experience being “on the road.” Check it out here.

In the Stella Artois “Christmas Carole” campaign, fans and users created unique, personalized holiday greetings from “Christmas Carole” for their friends and family. The interactive holiday greeting showed “Christmas Carole” on a journey to perform a festive song at your friend's home. The experience used a combination of Google Street View, Google Maps and satellite imagery, Google Places, and Google's Directions and Geocoding APIs to build the custom, personalized film.

Trend #6: Data Stories (the emotional life of numbers)

Every day, we create 2.5 quintillion (that’s 2,500,000,000,000,000,000) bytes of data. To put that in perspective, 90% of the data in the world today has been created in the last two years. It’s a crazy thought, but it’s also an exciting one.

We've begun using this knowledge for things like beautiful data visualizations and targeted messaging, but we've only scratched the surface of what's possible. In the right hands, data can be used to tell emotional stories that grow and change over time. And, because data-driven executions are grounded in cold, hard facts, they're tough to argue with. Which is also kind of a plus.

Instead of creating content for Twitter, Evian decided to create content with Twitter. They wondered, "What if Twitter ceased to be a tool and instead became a toy?" The answer to this was a "digital toy" called Evian MeloTweet, which transformed Twitter into a musical experience and let users interact with their Twitter timeline in a fresh new way. Twitter data and posts from a user’s feed is depicted as marbles in a musical “marble-factory” that the user “composes” from a library of parts. By playing with Twitter data in a new way, while still retaining the original product’s features, Evian was able to achieve a high level of user engagement and convey their “Live Young” spirit and brand.

Vodafone’s “Lost Phone Experiment” introduced Mobile Protect, an app that allows smartphones users to track their phone in case it is lost or wipe data from a distance. In this particular campaign, the app measured the phone's location, movement, and whether it was being used to make phone calls or simply to browse the web. The data was updated in real-time and visitors could browse back in time to see where the phones were dropped, where they got picked up and where they were ultimately returned.

These six trends in digital creativity highlight the fact that brands are beginning to push the boundaries of the online medium to provide beautiful, engaging, and innovative experiences to consumers.

Know of other great examples like these? Submit them to the Creative Sandbox Gallery.

Know of other trends in digital creativity? Let us know!

Posted by Becky Chappell, Product Marketing Manager, DoubleClick

The Importance of Being Seen: Viewability and Brands

2013-04-26T09:30:00.000-04:00

Brand marketers since the “Mad Men” era have often sought insight to a simple question: ‘Was my ad seen?’ The answer was that your ad was published, your commercial ran, your online impression served on a web page, but it was impossible to say with certainty whether an ad was viewed or not. Thanks to leaps forward in digital technology and the hard work of many in the industry, it's now possible to measure whether an ad is viewable onscreen. Given this progress, it's not a matter of if this becomes the standard, but when.

We support a viewable impressions standard and have been partnering with the industry to push this forward. Today we've reached an important milestone on this journey - Media Rating Council (MRC) accreditation for our viewability measurement solution, Active View, which we introduced last year.

"We are very pleased that Google has achieved accreditation for its Active View product" said George Ivie, CEO and Executive Director of the Media Rating Council. "Viewable impressions are an important foundational improvement in digital measurement and an important step toward comparability with other electronic media."

Active View complements our other investments in making digital an effective medium for brand marketers and their awareness-building campaigns, like Lightbox ads and TrueView in AdMob and games. These efforts appear to be paying off for brand advertisers: we saw a 65 percent increase last quarter alone in the number of brand advertisers using our brand formats and buying tools.

The Active View Roadmap

Viewability has the power to transform the industry: improving the value of marketers’ spend, and of publishers’ sites. We’ve also designed this metric to be actionable, not just for after-the-fact reporting. Based on Active View, advertisers can buy reservable inventory on the Google Display Network (GDN), paying only for impressions that meet the Interactive Advertising Bureau’s proposed viewability standard - at least 50% on screen for one second or longer.

Effective metrics also serve as a universal currency, building an understanding between marketers and content creators about the best way to reach an audience, and the value of an ad on a page. This is why we’ll be building Active View into our products both for advertisers and publishers. In addition to its use on the GDN, Active View reporting will be available in DoubleClick for Advertisers and DoubleClick for Publishers in 2013. Long term, we see this becoming the new standard for how impressions are bought, sold and measured, replacing the “served impressions” metric we have today.

While many intuitively suspected that increased viewability would directly translate into better campaign performance, we now have data to back that up. On our network, we compared ads by the number of seconds they appeared on screen and found:

Users are more likely to click on viewable ads -- up to 21 times more.
Viewability can help publishers discover “gold below the fold,” with CTR doubling, on average, for below-the-fold inventory. On average, we’ve found that CTR is comparable for viewable above-the-fold and viewable below-the-fold inventory.
The longer users view an ad, the bigger the boost for click-through rates (we saw up to a 125% increase when an ad was viewed for more than 20 seconds).

Figure 1. Comparison of CTR for viewable v. non-viewable ads, shown for all ads (left panel) and BTF inventory only (right panel) (100% = the average CTR of the specified dataset).

Figure 2. CTR by viewable time, detail.
*Data source for all figures: Google Display Network 2% sample from February 2013; display ads only; viewable = 50% onscreen. In all figures, 100% on the y-axis denotes the average CTR across all ad queries in the specified dataset.

Google’s MRC accreditation, which currently applies to the Google Display Network and DoubleClick for Advertisers, was based on a thorough assessment of a number of factors, including the detection process, quality control and delivery standards.

With this accreditation, we are one step closer to making a viewable standard a reality for our partners. With better measurement, we think it's possible to unlock a new golden age of creation across the web, where users can enjoy great content, brands can connect with their customers and content creators can accelerate their growth.

Posted by Neal Mohan, Vice President, Display Advertising

Introducing “The Customer Journey to Online Purchase" — interactive insights on multi-channel marketing

2013-04-25T14:14:00.000-04:00

Cross posted from the Google Analytics blog. Enjoy!

Savvy marketers understand that you don’t always seal the deal with a single message, image, or advertisement. A user may see a display ad, click on a link from a friend, or do a search before buying something from your website — and all of these interactions can play a role in the final sale. It’s important to understand the entire customer journey so you can measure all of the elements that contribute to your campaigns, attribute the right value to them, and adjust your marketing budgets where appropriate.

That’s the philosophy behind Google Analytics tools like Multi-Channel Funnels and Attribution Modeling. Tens of thousands of our largest advertisers are gaining valuable insights from Multi-Channel Funnels every month, and we’ve collected these insights using aggregate statistics to develop a benchmarking tool — The Customer Journey to Online Purchase. This interactive tool lets you explore typical online buying behavior and see how different marketing interactions affect business success.

The tool draws on Ecommerce and Multi-Channel Funnels data from over 36,000 Google Analytics clients that authorized sharing, including millions of purchases across 11 industries in 7 countries. Purchase paths in this tool are each based on interactions with a single ecommerce advertiser.

You’ll find benchmark data for:

how different marketing channels (such as display, search, email, and your own website) help move users towards purchases. For example, some marketing channels play an “assist” role during the earlier stages of the marketing funnel, whereas some play a “last interaction” role just before a sale.
how long it takes for customers to make a purchase online (from the first time they interact with your marketing to the moment they actually buy something), and how the length of this journey affects average order values.

Channel Roles in the Customer Journey
The data shows that every industry is different — the path to purchase for hotel rooms in Japan is not necessarily the same as the path as for an online supermarket in Canada.

A few findings stand out, in particular:

As you might expect, customers typically click on display ads early in their purchase journeys, but in some industries, such as US travel and auto, display clicks tend to occur closer to the purchase decision.
Across industries and countries, paid search has a fairly even assist-to-last interaction ratio, implying that this channel can act both in the earlier and later stages of the customer journey.

Advanced tip:

Once you’ve explored the benchmarks, look deeper into your own marketing data with the Multi-Channel Funnel reports, and consider defining your channels and campaigns to separate out categories that are specific to your business needs.

Purchase values and the length of the journey
We also see interesting patterns emerge when examining the length of the customer journey. While the majority of purchases take place within a single day or a single step (i.e., a single interaction with one marketing channel), longer paths tend to correlate with higher average order values.

For example,

in US Tech, online purchases that take more than 28 days are worth about 3.5 times more than purchases that occur immediately. And while 61% of tech purchases take place on that first day, only 53% of revenue comes from single-day purchases.
in Consumer Packaged Goods (CPG), on the other hand, most purchases (82%) are quick, likely because these are smaller and simpler purchases that don’t require much research.
in Edu / Gov, 41% of revenue comes from multi-day purchases, but 60% of revenue comes from multi-step purchases — suggesting that even when customers make decisions in a relatively short time period, they often have multiple marketing interactions before purchasing.

Advanced tip:

In Multi-Channel Funnels or the Attribution Modeling Tool, you can adjust the lookback window to reflect the typical length of the purchase path in your industry. For example, if your business tends to have shorter paths, you can zoom in on paths that take 5 days or less:

Putting the benchmarks to work
For marketers, it’s always a crucial challenge to design campaigns that deliver the right message at the right moment in a customer’s journey to purchase. We hope these benchmarks will provide useful insights about the journey and help you put your business into context. In particular, take a look at the final infographic, the “Benchmarks Dashboard,” to get a quick overview of your industry. Then, when you view your own data in the Multi-Channel Funnels reports in Google Analytics, you’ll gain a better understanding of where different channels impact your conversions and what your typical path looks like, so you can adjust your budgeting and marketing programs accordingly.

Try The Customer Journey to Online Purchase today on Google’s new Think Insights website.

Happy analyzing!

Posted by Paul Muret, Director of Engineering, Google Analytics

Programmatic in the Future: Collaborating for Growth

2013-04-25T12:00:00.000-04:00

On April 8th, DoubleClick sponsored the AdExchanger Programmatic I/O conference. In front of 300+ agencies, marketers, and publishers Sean Downey, Managing Director of Media & Platform Sales interviewed David Chiang, VP of Monetization at CBSi and Mike Wann, EVP of Business Development at Demand Media about how buyers and sellers can work together to succeed in programmatic.

What’s the moonshot idea that we think can help grow buyer and seller relationships and revenue by 10X? Check out the highlights from the discussion below:

Or watch the entire interview:

See the entire Programmatic in the Future series on the DoubleClick YouTube channel and look out for our next series of hangouts, Vid eo in the Future.

Posted by Alex Shellhammer, Product Marketing Team

Display remarketing from search ads out of beta

2013-04-22T09:30:00.000-04:00

(Cross posted from the DoubleClick Search blog)

Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the Google Display Network (GDN) -- all with a seamless, tagless workflow.

We’re excited to announce that display remarketing from search ads is now out of beta, and is available to all DoubleClick Search customers globally.

Already, customers have shown some impressive results. Anton Kanis, Head of Business Solutions, Netherlands for OmnicomMediaGroup, has been using the feature to remarket via DoubleClick Bid Manager. Kanis notes “Display remarketing from search ads is proving itself to be a very valuable feature, often outperforming regular funnel remarketing and sometimes even search in terms of CPA.”

If you’re interested in trying display remarketing from search ads to take advantage of more cross-channel opportunities, reach out to your DoubleClick representative, or contact the DoubleClick Search support team at ds-support@google.com.

Come join DoubleClick Digital Marketing on Google+

2013-04-19T08:00:00.000-04:00

(Cross-posted from the DoubleClick Search blog)

Are you interested in what’s going on in the world of DoubleClick and digital marketing in general? If so, come follow us on our brand new Google+ page: google.com/+doubleclickdigitalmarketing. We post regularly about new happenings and events within the DoubleClick family, as well as industry news.

In addition to highlighting interesting content, we hope that the page will be a place where you can have a conversation with our team of content contributors. The functional specialties of our team include search, display, rich media and ad serving - so we’ll have someone who understands your tough questions and find you the right solutions.

We’ll also be premiering a number of Hangouts on Air on the page to give you access to different parts of the DoubleClick organization, including product management, engineering, and services. You can check out a recording of our first Rich Media Hangout here. We’ll have a bunch more coming - including a DoubleClick Search Hangout highlighting our support for the big enhanced campaigns transition - so follow the page to stay tuned!

Video in the Future: Is there any value in programmatic video?

2013-04-17T13:00:00.000-04:00

Over the last few months, we've hosted industry thought leaders like Digitas' Joel Aranson, CBS Interactive's David Chiang, The Weather Company's Curt Hecht over Hangouts to talk about 'Programmatic in the Future'.

This month, we shift gears to focus on 'Video in the Future'. Our first conversation kicks off with IAB's VP of Ad Technology, Steve Sullivan, leading a discussion on the value of programmatic video with TubeMogul's Chief Strategy Officer, Jason Lopatecki, and Silver Chalice's Executive Vice President & General Manager, Rich Routman.

Join the conversation live tomorrow, Thursday April 18th, at 1:30ET/ 10:30 PT. Login with your Google+ or Gmail account and look for the hangout in the thinkwithGoogle +page. Comments and questions are welcome.

Posted by Yamini Gupta, Product Marketing Team

New programmatic deal types on DoubleClick Ad Exchange

2013-04-17T09:00:00.001-04:00

The programmatic channel is an exciting topic of discussion in the industry. Advertisers continue to commit new budgets to it that complement their direct site buys and grow their relationships with publishers. These collaborations are helping advertisers boost the performance, efficiency and reach of their campaigns. To give buyers and sellers even more flexibility when transacting via programmatic channels, DoubleClick Ad Exchange is announcing two new features.

The first is Private Auctions, a new direct programmatic deal type available in the deals interface that allows publishers to create a higher-priority auction with multiple buyers directly above the open auction. This is available today to all AdX buyers including our own DoubleClick Bid Manager. Private Auctions follow last year’s launch of Preferred Deals, which allow individual buyers and sellers to negotiate fixed-price, first-look deals with one another.

The second release, which we’ll be rolling out in the coming weeks, gives publishers the ability to import their first party data directly from DFP to AdX. This enables you to further improve audience-based targeting in Preferred Deals and Private Auctions. For an in-depth tour of all these features, watch this recorded webinar.

We designed these tools to give buyers and sellers additional flexibility in how they structure deals. And the good news is that they don’t require any incremental development resources. To make implementation as easy as possible, we built these features leveraging AdX’s existing deal settings.

Whether you’re creating direct programmatic deals with publishers or buying at scale across the open exchange, you need access to the largest, most diverse pool of inventory. We’ve invested heavily over the years to create the most advanced and highest quality exchange and we’re happy to count the world's top publishers and advertisers as our partners. If you’re interested in learning more about DoubleClick Ad Exchange’s programmatic buying features, reach out to your account manager today.

Posted by Drew Bradstock, Senior Product Manager, DoubleClick Ad Exchange

Programmatic in the Future: Will it be safe for brands? MAP's Michael Brunick, Media6Degrees' Andrew Pancer and Digiday's Brian Morrissey weigh in

2013-04-02T09:00:00.000-04:00

In the last hangout in our series "Programmatic in the Future", Mediabrands Audience Platform's VP of Strategic Solutions, Michael Brunick, Media6Degrees' Chief Operating Officer, Andrew Pancer and Digiday's Editor-in-Chief Brian Morrissey debated whether programmatic can be safe for brands.

Here's a snapshot of the conversation:

Or you could watch the hangout:

For those of you joining us at the AdExchanger Programmatic IO conference in San Francisco on April 8th, we'll be continuing the discussion on stage with Sean Downey, Google's Managing Director of Media & Platforms. See you there!

Posted by Alex Shellhammer, Product Marketing Team

Attend a DFA Webinar Training this Spring!

2013-03-29T11:00:00.000-04:00

Spring brings a lot of great things - birds chirping, flowers blooming, and webinars buzzing!

We are particularly pleased to introduce two new webinar series that focus on Reporting and Floodlight. For some sessions background knowledge is recommend. Please note the prerequisites listed for each webinar, as this knowledge will help you get the most out of each session.

When registering, please be sure to note the regional designations before clicking the link to enroll.

DFA Fundamentals

This session covers the basics of Trafficking in the DFA6 UI. Users new to 3rd Party Ad-Serving and DFA6 are encouraged to attend. The bulk of the session focuses on Trafficking but touches briefly upon Floodlight and Reporting. Great for beginners and anyone that wants a refresher!

Registration: North America, Asia/Pacific

Introducing our New Reporting Series!

Reporting: Report Builder

This session focuses on the new Reporting tool. Understand how to slice and dice data in the Summary tab (dashboard view), run reports in Report Builder.

Prerequisite: Basic knowledge of DFA6 (available in DFA Fundamentals webinar or eLearning).

Registration: North America, Asia/Pacific

Reporting: Attribution

This session explores the ‘Attribution’ tab in the new Reporting tool. Get a look at uses for Multi-Channel Funnels, Attribution, and Modeling.

Prerequisite: Moderate experience with Report Builder or completion of the ‘Report Builder’ webinar session.

Registration: North America

Introducing Our New Floodlight Series!

Floodlight: QA & Troubleshooting

This session will provide the information you need to make sure you’re creating, testing, and fixing your Floodlight tags correctly.

Prerequisite: Basic knowledge of Floodlight (available in DFA Fundamentals webinar or eLearning).

Registration: North America

Floodlight: Custom Variables & Macros

This session will discuss how the use of Custom Variables and Macros can help you gather a wide variety of data that may be useful for your business. This course also covers the use of Macros to pass information from Floodlight to 3rd party pixels.

Prerequisite: Basic knowledge of Floodlight (available in DFA Fundamentals webinar or eLearning).

Registration: North America

Floodlight & Associated Functionality

This course will provide you with an overview of Floodlight tags: understand what they are, which types of tags are available and some implementation tips.

Registration: Asia/Pacific

Visit the DFA Help Center to enroll in any of the upcoming live training sessions or eLearning modules.

Stay tuned for more topics and don’t forget to sign up for the DoubleClick Digest to get the latest scoop on news, research, events and product updates from DoubleClick. Opt-in here!

DoubleClick Search at SMX West: Search marketing is now faster, smarter, better

2013-03-22T08:00:00.000-04:00

(Cross-posted from the DoubleClick Search blog)

Last week on March 11 and 12, our DoubleClick Search team spent two demo-packed days on the floor at the Search Marketing Expo - West, to connect with those of you who manage some of the largest search campaigns.

We set up an interactive lounge featuring demos, videos, games and product experts -- allowing us to show you how we help you go faster, make smarter decisions, and get better results to solve the most complex and demanding digital marketing challenges. Today, we wanted to share some of the topics we covered and the insights we heard from attendees. To kick off the discussion, we’re sharing a DoubleClick Search overview video, which we debuted at SMX West -- with more details that follow.

Go faster with tools for automation

Many of you told us you’re looking for ways to go faster with tools that streamline and automate your workflow across large search campaigns. Especially for marketers with large product inventory, staying on top of changing products, promotions, and seasonal trends can be cumbersome. At SMX West, we demoed inventory-aware campaigns, which integrates with your Google Merchant Center Feeds to automatically update search campaigns, based on your physical inventory. We got great feedback on the seamless workflow that cuts out repetition.

Make smarter decisions with all your data in one place
We also heard your growing need to measure digital marketing holistically -- within search, as well as across channels. So, on the SMX floor, we highlighted the different ways DoubleClick Search powers your business with the insights you need:

Integration of Google Analytics metrics (beta), which incorporates statistics including bounce rate, page views, transactions, and revenue from Google Analytics, to get a clear picture of how search influences customer interaction on your website.

Fast and accurate cross-channel reporting thanks to native integration with the DoubleClick Digital Marketing platform, to enable faster decision making, without reconciling reports or worrying about potential data drop-off from reporting on disparate tools.

Enhanced campaigns support, which makes it easier for you to promote marketing messages across varying user contexts like location, time of day and device type, within a single campaign. In addition to basic support, we’ll soon help you take advantage of enhanced campaigns in unique and powerful ways, through bulk tools, custom-tailored mobile bid adjustments, and consultative services offered only by DoubleClick Search.

Get better results with tools that drive performance
As a performance marketer, you know it’s ultimately all about results. Over the past few months, we’ve focused on enhancing our Performance Bidding Suite for automated bidding -- understanding that smart bidding technology is the engine that drives campaign performance. At SMX West, we demoed our intuitive bidding UI, which lets you easily express flexible goals that align with your business objectives, and highlighted how fresh data, smart algorithms, fast operations, regular software updates, and the right transparency and controls help you achieve those goals.

To extend the conversation, DoubleClick Search will be at SES New York next week, and we look forward to another great opportunity to show you how we can help make search marketing faster, smarter, and better. We hope to see you there!

Programmatic in the Future: Digiday's Brian Morrissey interviews Media6Degrees' Andrew Pancer & Mediabrands Audience Platform's Michael Brunick

2013-03-21T12:05:00.000-04:00

Is programmatic safe for brands? Join us tomorrow, Friday, 3/22 at 1:30 ET/10:30 PT as Digiday's Brian Morrissey seeks the answer to this question in a conversation with Media6Degrees' Chief Operating Officer, Andrew Pancer, and Michael Brunick, Mediabrands Audience Platform's VP of Strategic Solutions.

To tune in, log into your Google+ account and look for the Hangout on Air in the Think with Google +page stream. Hit play! Comments and questions are welcome.

Missed the other conversations in the 'Programmatic in the Future' series?
Find them at: http://www.youtube.com/DoubleClick

Posted by Alex Shellhammer, Product Marketing Team

Interactive in-stream video ads allow users to engage deeper with brands

2013-03-19T11:31:00.000-04:00

Just give me the skinny:

Hangout-on-Air this Friday, 3/22

We’ll chat with the team that built Cadillac’s interactive video ad, “The Standard of the World,” and discuss the benefits of incorporating interactive video into your digital advertising campaigns.

Input your info here and visit our G+ page @ 2:30pm ET / 11:30am PT on 3/22 and click “Join Hangout.”

I'll read the longer version:

We're all used to the idea that you watch a video from beginning to end without stopping; this concept of “linear and sequential” video hasn’t changed much since movies got started. But we also know that there are situations when you don’t want to wait until the end of a video to learn more about what you’ve just seen.

Say you’re watching a snippet of a TV show, and they mention an actor you like; you might want to pause the video, open another browser tab, and look up the actor’s background or the movies he’s been in. Once you’re satisfied with the info, you go back to the video and keep watching.

This is the concept behind interactive video ads, a type of ad format that is becoming a mainstay in the world of digital advertising. Rather than merely repurposing your TV commercials for smaller screens, take advantage of the inherent interactivity available on desktops, mobile phones and tablets, and allow people to dive deeper into your ads.

With interactive in-stream ads, we can bring the best of the lean-back experience (watching TV in a full episode player) together with lean-forward active brand engagement. Interactive in-stream video ads allow you to add panels of content on top of your main video ad, presenting viewers with the option to learn more directly in the ad unit, rather than having to open that extra browser tab.

From a business perspective, this not only gives you more space for messaging, it also means that you can buy a 15 second ad spot, yet obtain 30 or 40 seconds of user interaction for no extra cost.

These new interactive video formats also open the door to more creativity and innovation. You now have the ability to layer on additional graphics, designs, and other creative executions on top of the original video asset to showcase the brand’s message. It’s like creating a pop-up book instead of a 2D picture book - suddenly you have many more surfaces to work with.

The IAB recently announced their rising star formats for interactive video, a couple of which we contributed to, including “Timesync” and “Full-screen.” While the official formats are still being defined, we’ve built a demo to exemplify one of the new formats and why these ads are great for brands.

This Friday, March 22, we’ll be hosting a hangout-on-air on our new DoubleClick Google+ page to deconstruct this demo, Cadillac’s “The Standard of the World” ad. We’ll chat with the team that built the ad and discuss the benefits of incorporating interactive video into your digital campaigns.

To attend:

1) Input your info here

2) Visit our G+ page at 2:30pm ET/ 11:30am PT this Friday, 3/22.

3) Click the “Join Hangout” button to enter the hangout.

We hope you'll be able to make it!

Posted by Adam Smoler, Head of Format Commercialization for Platform Solutions

Move into the "rich" world of digital! New training materials to help you get started with DoubleClick Rich Media

2013-03-07T10:03:00.001-05:00

Standard banner ads are becoming a thing of the past as ads are increasingly becoming "rich" - incorporating sight, sound, motion and interactivity to provide better experiences for viewers.

Studies have shown that rich media ads perform better than standard ads for both brand favorability and for driving purchase intent. But "rich" is sometimes perceived as "more difficult." At DoubleClick, we want to make the process for getting started with rich media ads as simple and painless as possible.

So we've put together a DoubleClick Rich Media Education Program to help you through the steps to train and certify your skills:

Walk through the Rich Media Fundamentals course, which provides the materials needed to be proficient in DoubleClick Rich Media. This course is designed to allow any new user to ramp up on rich media basics at their own pace.

After completing the program, you should understand what rich media is; how to use the Studio UI; how to build Flash, HTML5 and dynamic creative; how to traffic rich media creatives and how to resolve live issues.

Take the DRM Fundamentals Certification (available at the end of the Rich Media Fundamentals course) and recognize your proficiency with a certificate of completion.
If you're a DoubleClick Studio user, take the Studio Certification to demonstrate your expertise in building rich media ads in Studio and get rewarded for it!
If you're a DoubleClick for Advertisers user, take a look at the Rich Media Academy to get additional information on planning rich media campaigns.

Ready to get started?

Posted by Hemmy Edge, DRM Training Program Manager

[Update] Programmatic in the future: Are programmatic channels safe for brands?

2013-03-05T12:48:00.000-05:00

Update: Due to unexpected circumstances, this hangout has been canceled on Thursday, March 7. Stay tuned for more information when it is rescheduled.

In our next installment of "Programmatic in the future". Join us on Thursday, 3/7 at 1:30 ET/10:30 PT as Digiday's Editor-in-Chief Brian Morrissey, interviews Penry Price, President, Media6Degrees, and Nate Stricker, VP, Group Account Director for Digital at Initiative.

In case you missed our last conversation with Mike Finnegan, Xaxis' VP of Product Development, here's a snapshot:

Or you could watch the video:

Posted by Alex Shellhammer, Product Marketing Team

Watch the webinar: Navigating the Road to the Consolidated Buying Platform

2013-03-04T09:00:00.000-05:00

On February 19th, we held a webinar in which we discussed both the immense potential of consolidated buying platforms as well as considerations and requirements for achieving such integration. If you missed this event, you can watch it here on demand.

During the webinar, our guest Joanna O’Connell, Principal Analyst at Forrester Research presented the results of new commissioned research on Navigating the Road to the Consolidated Buying Platform. While the study began with interviews focusing on the consolidation of display buying through DSPs, it became clear over the course of the research that marketers and media execs are actually thinking in much larger terms about consolidated platforms—wanting truly integrated cross-channel solutions for media management, buying, and attribution.

Joanna believes that the future of digital media is audience-centric, programmatic, and data-driven, with the growth of real-time buying demonstrating this marketplace shift. Consolidated platforms that streamline reporting, consolidate buying, and enable cross-channel management are a natural progression of this evolution. They can offer agencies and advertisers new operational efficiencies, improved targeting and campaign performance, and more accurate reporting and insights. In this presentation, Joanna painted a picture of an industry ripe for consolidation but in need of a clear path to get there.

So how do we get from simply buying in various media channels to a seamless, data-driven, multi-channel approach to media management? According to the commissioned study conducted by Forrester Consulting, the first step is consolidating reporting, which leads to more effective measurement as well as operational efficiencies for more accurate analyses. Beyond that, each agency and advertiser must evaluate how consolidating data, audiences, and measurement could lead to better buying, attribution, and ultimately marketing insights for their own business.*

* "Navigating the Road to the Consolidated Buying Platform," Jan 2013

Posted by Emily Wright, Product Marketing Manager

DoubleClick Digital Marketing helps you create, buy and manage your mobile and video campaigns

2013-02-26T11:59:00.000-05:00

In today's digital marketing landscape, it's becoming increasingly crucial for campaigns to span multiple screens and ad formats in a cohesive way. Online video is the fastest growing form of display advertising, projected to grow 2.5 times to $6.5B by 2016. (1) And total mobile ad spend is projected to grow ~4.5 times to $22.4B in 2016, representing ~35% of all digital ad spend by 2016. (2)

Given these transformations, we are working hard to build best-in-class tools for our integrated platform that make it easier for you to create, buy and manage successful campaigns across all formats and devices. Today, we’re announcing a series of improvements that aim to help you accomplish this.

The DoubleClick Digital Marketing platform now helps you:

Create more beautiful video and mobile ads in DoubleClick Studio.

Build robust interactive in-stream video ads in DoubleClick Studio, and use the new IAB Rising Star formats to turn your standard 15-second TV commercial into a longer, engaged viewer experience. Check out our demo below!

Preview and test your mobile ads as they will actually appear on mobile and tablet devices. Scan a QR code on your phone or use our Mobile Ads Showcase App to push your ads to mobile and tablet for testing.

Buy video inventory in real time on DoubleClick Bid Manager, and access more mobile and video inventory on DoubleClick AdExchange.

With DoubleClick Bid Manager (DoubleClick's DSP and real-time bidding platform), you'll soon be able to programamtically buy and report on your video campaigns in the same place as the rest of your display media. We'll be offering a video beta for select clients in the coming weeks. Contact your sales rep for more info.

Buyers can now find skippable in-stream video inventory and expandable/interstitial mobile inventory from across the web on DoubleClick Ad Exchange. Ad Exchange continues to grow its available inventory across high-quality content, helping you expand your creative palette.

Manage all of your ads - across devices, formats and channels - with enhanced campaign support in DoubleClick Search and a single reporting interface in DoubleClick for Advertisers.

DoubleClick Search will be supporting AdWords enhanced campaigns over the next few weeks, to help you better reach your customers across locations and devices. By using enhanced campaigns through DoubleClick Search, you additionally gain holistic measurement, a streamlined workflow and better bidding decisions based on your floodlight conversion data.

Track all the metrics for your TrueView in-stream video ads in DFA. Even though the ads aren't served through DFA, thanks to a single trafficking tag, you can still pull the metrics back into the DFA reporting interface and compare them to the rest of your placements.

With an integrated platform of DoubleClick products that work better together, you not only benefit from top-notch individual products, you also benefit from the efficiencies, insight, and performance gained when all of your campaign's assets and data exist in one spot.

For more information about the DoubleClick Digital Marketing platform, visit our website.

Posted by Jason Miller, Director of Product Management for DoubleClick

Sources:
(1) ThinkEquity, comScore, and Google proprietary data
(2) eMarketer: data is from the January 2013 J.P. Morgan report titled "U.S. Internet."

Certify your DoubleClick Studio skills

2013-02-19T09:41:00.000-05:00

Display doesn't have to be difficult. At DoubleClick, we're empowering creative agencies, media agencies and publishers to build amazing rich media ads easily. We're working hard to ensure that we bring you the best tools and resources to help you to build innovative, high-performing ads.

And we want to make sure that all of our expert users can get recognized for their expertise. That’s why we put together our DoubleClick Studio Certification program.

What’s the Studio Certification Program?
The program is a way for creative designers and developers to test their skills on the product and promote their expertise after successfully completing the tests.

We have many different qualifications that cover both essential and specialized knowledge.

The first is our core Studio Certification, a qualification that demonstrates a user’s knowledge and ability to build high quality rich media ads within DoubleClick Studio that function as intended when displayed by the DoubleClick ad server.

Once you complete this test, you can take one of our specialized product tests, which include the QA Certification, Masthead Badge Certification, HTML5 Badge Certification, and HTML5 QA Badge Certification. Learn more about the tests on our site >>

Why should you care?

Developers and designers can promote their expertise to clients and partners.

Upon completion of each test, you receive a badge that you can put on your website. You also get your name on our list of Certified Users. In both cases, you get to promote your expertise in the product to potential partners and clients.

Gain access to beta releases, industry insights, and special DoubleClick Events.

Certified users have access to innovative beta products and gain exclusive insights that can make the difference to get ahead of the competition.

Invitations to events such as Developer Days and HTML5 workshops, which give you first-hand experience and knowledge that increases your chances of running innovative campaigns.

Media agencies gain increased confidence in their creative partners and can reduce turnaround times.

Working with a creative agency who assigns a Studio Certified User to the creative build gives you the added confidence that the work is being done by an experienced Studio developer.
This expertise can also reduce turnaround times of the build, because the developer knows the product in and out.

Achieve faster and easier quality assurance.

You won’t need to wait for DoubleClick’s QA feedback anymore. QA Certified Users will be able to determine the quality assurance and transfer the creative themselves, directly to the associated DFA account. This means a smoother process for both creative and media partners.

Ready to get Certified?
Visit our new certification landing page, learn more about the tests and get started!

Posted by Becky Chappell, Product Marketing Manager - DoubleClick Studio

Integrated Platform Enables Mindshare to Deliver Better Insights, Faster for Clients

2013-02-15T19:01:00.000-05:00

Mindshare, a global media network and digital agency, recently deployed DoubleClick Digital Marketing (DDM) components to service several of their client accounts.

We caught up with Danny Huynh, managing director of digital and client leadership at Mindshare, to find out more about their experience with DDM.

What led you to look at the DoubleClick platform?
We’re platform agnostic at Mindshare, and are constantly evaluating technology solutions to identify what works best for a particular client.

Early in 2012, one of our retail clients wanted to drive deeper consumer insights with Google Analytics, as well as, enhance the overall performance of their campaigns. The integrated DDM stack had just been unveiled, and it made sense for us to explore the synergies this platform could unlock.

You eventually deployed DoubleClick Search, DFA, Invite Media and Google Analytics for the client. What was the deciding factor in selecting these components?
An important factor was that these were tied into Google Analytics and the single cookie view across the DoubleClick stack. We knew these data would help us understand the complete consumer journey including all the various interactions and touch points -- whether that’s through a search ad, a display ad from a brand campaign, or part of a remarketing effort.

How was the deployment process for these new platforms?
Look, you need a platform that is accurate and reliable, but that only gets you so far; the brains and effort it take to set up the platform is really the key to success.

In the past, we’ve always had a sales team and a technical team to interact with. In this instance our everyday contacts were also super knowledgeable about all of the behind-the-scenes stuff. So when we do have a problem, they take care of it.

You’re going to be sharing more of your experiences with tech platforms next week in a webinar featuring Joanna O’Connell of Forrester Research. What kind of advice would you have for others about their use of tech platforms?
Be careful to not use technology to optimize your brand out of consideration. Today’s consumer journey is no longer a funnel. It’s complex, with different zigzags of consideration and reconsideration. As a marketer, you need to paint the full picture of how the digital channels interact and how each drives a sale -- whether an immediate conversion or not.

It can be tough to convince a client to do that if they’re a pure performance marketer, but if you’re a brand marketer, you need that strong foundation, have the plumbing in place, so that you can see how it all works within an integrated media plan.

At Mindshare, we call that approach “adaptive marketing” where we use fast-moving data to refine our approach over time to make sure we’re driving the results our clients want.

Register here for the Navigating the Road to the Consolidated Buying Platform webinar with guest Joanna O’Connell of Forrester Research, and Danny Huynh.

Posted by Scott Brown, Product Marketing

DoubleClick Search tools to help you remember those three little words this Valentine’s Day: return on investment

2013-02-14T14:01:00.000-05:00

Cross-posted from the DoubleClick Search blog.

Let’s face it: managing your search campaigns can seem a lot like being in a relationship. Both can be fickle, require lots of work and time, and need the right amount of attention to get the best results -- especially during Valentine’s Day. When everything is going smoothly, you’re feeling confident and on top of your game; but, without commitment and focus, your search management romance can quickly fizzle.

Here at DoubleClick Search, we know it's important for you and your campaigns to be getting along well as more consumers turn to search to find the best deals. This is especially true during high-traffic retail holidays; in fact, online sales are up 28% over last 2 years(1), with $210 billion in web-influenced sales expected for this year(2). This means huge opportunities for search marketers to reach shoppers looking for deals -- but it can also mean a lot of extra work.

So with that, we want to make sure your search management relationship doesn’t fall flat this year. Below are a few DoubleClick Search solutions to put the kick back in your step and help you keep focus on those other three little words this Valentine’s Day: return on investment.

Communication is key
Good communication is a fundamental part of a healthy relationship; after all, being left in the dark can quickly compound problems and stifle new opportunities to grow. Stay connected with a few tools from DoubleClick Search that’ll help you better understand and capture new opportunities:

	Chart bid history. Take the guesswork out of the relationship. With the ability to chart your bid history, DoubleClick Search gives you full transparency into bidding decisions to visually represent your keyword bids over time, and help you better manage to your unique goals.
	Bi-directional sync. Communication is a two-way street. With bi-directional sync, the changes you make in AdWords or adCenter show up in DoubleClick Search with the click of a button. You can even schedule syncs to automatically occur or repeat. (Now, if only it were this easy in a relationship!)
	Display remarketing from search ads. Don’t leave the conversation hanging. Leverage cross-channel opportunities from the DoubleClick integrated platform with display remarketing from search ads, which lets you “follow up” on search ad clicks and remarket to speciﬁc audiences across ad exchanges, via DoubleClick Bid Manager or the Google Display Network, based on their interaction with your paid search ads.

Explore together
Being routine with your campaigns can quickly have you falling into a rut. Exciting launches filled with new keyword additions and optimization can turn into the comfortable complacency of ordering in pizza, watching reruns on TV, and running your campaigns on autopilot. Don’t settle for the ho-hum; stay committed to the next chapter of your search campaigns with DoubleClick Search tools, to make sure they pay off:

	Landing page testing. Show your search campaign some love by pairing your keywords with the best landing page. With landing page testing in DoubleClick Search, split traﬃc between several landing pages and then compare the results to help choose the landing page that delivers the best results.
	Formula columns. Be creative -- ditch the spreadsheets and explore new surroundings with Formula columns that allow you to create your own customized columns directly in the DoubleClick Search interface. Access a wide variety of diﬀerent metrics computed from DoubleClick Search data, or rename columns.

Don’t wait until the last minute
...Not with dinner reservations, and certainly not with your search campaigns. Relationships require regular maintenance; read the signs early and understand your campaign needs to make the most informed decisions for the best results. Here are a few DoubleClick Search tools that can help you analyze your campaigns up to the minute, so you can plan accordingly:

Instant conversions. Stop the procrastination blame-game and act on every signal, as it happens. DoubleClick Search now loads instant conversion data from Floodlight in all its reports -- in addition to the engine performance data we already update in near-real time -- to bring you the freshest, most reliable campaign data. Conversion data in DoubleClick Search is updated automatically throughout the day, minutes after a conversion happens.

Happy Valentine’s Day from DoubleClick Search!

To follow more updates from DoubleClick Search, subscribe to the DoubleClick Search Blog.

(1) Source: ComScore Inc. Press Release, 2011
(2) GroupM research: From intent to in-store: Search’s role in the new retail shopper profile, 2011

Programmatic in the Future: A Q&A with Mike Finnegan, Director of Product Development, Xaxis

2013-02-12T13:09:00.000-05:00

We hope you've been following our series "Programmatic in the Future", featuring conversations with publishers, advertisers and Google's product development team, on how programmatic technologies are going to evolve.

Join us on Thursday, 2/21 at 1:30 ET/10:30 PT, as we speak with Mike Finnegan, Director of Product Development at Xaxis, on how WPP's largest audience buying company is leveraging programmatic channels to meet brand demand.

In case you missed our last edition with IAB's VP of Ad Technology, Steve Sullivan, and Scott Spencer, Google's Director of Product Management for DoubleClick Ad Exchange, here's a snapshot:

Or you could watch the video:

Posted by Alex Shellhammer, Product Marketing Team

Join our webinar: Navigating the Road to the Consolidated Buying Platform

2013-02-06T09:00:00.000-05:00

featuring Joanna O’Connell, Principal Analyst, Forrester Research Inc.
and Danny Huynh, Managing Director of Digital and Client Leadership, Mindshare
hosted by Chip Hall, Director of Media Platforms Sales, Google

Digital ad spend is growing. Programmatic is on the rise. DSPs are gaining traction. But for marketers and media buyers, this often becomes just another channel to add to the many they already manage. So how do we get from simply buying RTB to a seamless, data-driven, multi-channel approach to media management?

Please join DoubleClick on February 19th for a webinar in which we explore the trend of consolidated media buying and management. In this webinar:

Joanna O’Connell

Forrester Research

Danny Huynh

Mindshare

Register here for the webinar to be held on Tuesday, February 19, 2013 at 10:00am PST / 12:00pm CST / 1:00pm EST. The full study conducted by Forrester on the topic will be available for download following the webinar.

Posted by Emily Wright, Product Marketing Manager