Our video boards on Pinterest are growing and growing. Pinterest is proving a great tool to collect not only static images but also videos. We are very much enjoying using it to select and comment a lot of great video content that we would not be otherwise able to feature here on the blog. Check out our three boards: TV & Web commercials: the place for branded video content, from TV commercials to Web spots.

Beautiful & inspiring videos: short documentaries, video animations, great examples of video storytelling not necessarily brand related.

Music video clips: great music, great storytelling, great photography all in one place.

And if you’re looking for more great pins, just go to our Pinterest homepage, everything is just one click away.

Product innovation meets branding in this incredible project made in Japan. IS&BBDO has created a series of laser-cut seaweed for rolling sushi. The client is Umino Seaweed Shop, who is now selling five designs inspired to elements of the Japanese symbolism like, for example, cherry blossoms and tortoise shells. The project was commissioned to revamp sales of nori following the tsunami of 2011, which severely affected seaweed distribution also causing a decline in consumption throughout the country.

IS&BBDO selected designs with the idea of conveying the classic brand heritage and a positive hope for the future, so that customers could sense the brand values and feel more optimistic when seeing the Umino Seaweed nori. The project recently won the Best of Show Design Award at Adfest in Thailand.

via Design Boom and Rocketnews24 where you can also read an interview with the creator.

Luxury brand Prada released today a short movie directed by Roman Polanski, starring Helena Bonham Carter and Ben Kingsley. The film had its premiere this week during the Cannes Film Festival, right before the official screening of Polanski’s film Tess.

Beautiful photography and a rather unexpected story. I liked the video until the final, totally unnecessary, tag line showed up.

Goodby, Silverstein and Partners are back with a new “Got Milk?” campaign called ‘Science of Imitation Milk’. Well, actually more than a campaign to promote milk, it’s a campaign against imitation milk such as almond, soy and coconut milk, which is as interesting as controversial. It consists of two TVC and an interactive website where they educate the public about the ingredients of “imitation milk”. The art direction of the project is superb, the TVC are fun, and the website is OK. For sure I think we could spend a really long time debating the disparaging contents of the campaign itself, but I don’t think this is the place to have such conversation, right?

Hat tip to The Denver Egotist

David Beckham plays Beethoven’s “Ode to Joy” in this new video from Cheil USA for Samsung Galaxy:

Fun.

I think most of us at some point have found ourselves wondering “What happens behind the curtain?” as we wait for luggage at the baggage claim.  Delta has shed light on this mysterious subject with a short film tracing the journey of a bag kitted out with 6 cameras as it travels from Altanta to New York.  A nice way to promote a new baggage tracking service.

It’s refreshing to see a brand promote a mobile app with short 2 1/2 minute film instead of the “me too” demo style videos that we see so much of.  I also like the fact that they give one reason to download the app, rather than explaining how to use it.

Nice editing makes what could be a dull film strangely compelling, and with nearly 1.5 million views it’s performing well.

via Contagious.

An inspiring video to start the week: American director and documentary producer Ken Burns shares his point of view on what makes a great story. A superb short documentary on the craft of storytelling. A great story goes beyond the obvious 1+1=2, a good lesson to keep in mind also if you work in advertising.

via The Atlantic

Nissan launched the new 100% electric LEAF in Sydney with an art installation that showed how petrol bowsers might be used in a world without petrol. A nice quick way to show ‘no petrol’ and making the art objects interactive in a VW ‘Fun Theory’ kind of way, gave people a chance to interact with the exhibition. You can also go online and vote for your favorite bowser for a chance to win it here.

This idea by Coca-Cola Colombia is kind of crazy. And this is probably the reason why I like it, even if I feel the engagement model with consumers was pretty complicated. But let’s get to the point… Coke organized a live concert where the band was playing on a stage at an altitude of 50m. In order to bring the band down to earth, the audience had to literally and manually “download” them. The public was prompted to discover Coke FM, an online radio station, with the trigger that by downloading the songs of the band, the performers would have also been lowered closer to the public.

The agency is Ogilvy & Mather Colombia. Thanks Mauricio for sending this through.

DDB South Africa has created a beautiful one minute animation to take consumers through the world of Honda. From lawn mowers to motorcycles, cars and motorboats, the power of dreams unveils everywhere. Not sure if the video will accomplish the mission of opening the Honda brand world to the public, but it is definitely worth watching.

via: Fubiz