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Google Wave - social networking within the mailbox

noreply@blogger.com (Le Hoang) — Sun, 04 Oct 2009 02:03:00 +0000

First impression of the 100,000 lucky opportunity test Google's new service is its interface looks quite similar to Gmail combination Twitter.

Google Wave tool is online in real time, allowing users to combine e-mail and social networking technologies. A "wave" (similar to a "tweet" - the message does not exceed 140 characters of Twitter) may be a conference where people chat, work or use file sharing, video ...

Wave functions of Google

Interface consists of Wave 3 column, in which the first column has a list of functions and friends, second column lists the running wave in the Inbox and the third column for the user to create new or open the Wave are available.
When someone updates a new wave in your Inbox, it will be bold and take up where the list, similar to an e-mail invite. If the people in your friends list online, a green spot will appear on their logo.

Users can adjust the components of the Wave or minimize them to place large workspace.

Google Disclosure: Someday Google will publicly eat split ratio Adsense

noreply@blogger.com (Le Hoang) — Tue, 22 Sep 2009 00:58:00 +0000

How does Google share ratio from Adsense ads placed on pages publisher? People think Google can keep 75%, with a 50% or 30% thought but all is still in question or that nobody knows except Google. However, the disclosure of Google CEO Eric Schmidt, then this may change in future.

AdSense is an ad network to share profits and the largest global source of income is significant for the company as well as blogger. They agreed to set up Google adsense advertising blog for revenue, Google will extract a part (how much is unclear) to himself and the rest are of the publisher as we see in your account. Only the largest newspaper publisher eg New York Times ... have the right to negotiate with Google to place ads on price only, and of course every click on those pages will be extremely attractive price.

Here is the exchange of quick site Search Engine Land Google CEO Eric Schmidt around issues of transparency in the business of the Google ads that particular food is the ratio of share that Google applied to join the publisher Adsense.

Google pagerank affect the SEO work

noreply@blogger.com (Le Hoang) — Mon, 07 Sep 2009 01:58:00 +0000

So what google pagerank effect for the ranking of search results? Said, please, google pagerank value here only a function of assessing the importance or popularity of the site for the search. The site has a high pagerank mostly by the content of that page is good support for reading, here I would only mention the ranking pagerank Natural, not to mention the problem created due to pagerank SEO. But the text towards the reader easily link readers bookmarks or placed in an account somewhere in their profile on the internet, adding that these elements share the internet community will bring to the page of a backlink large equivalent availability of content it provides. Reason that it will be for a google pagerank higher than other pages. But the ranking of search results of the search engine is completely different. Indeed, with its algorithms search engines, especially Google can easily analyze and index ratings for each content with the specific meaning. Algorithms of the search engine allows the tool on the links (natural or intentionally created) on the internet to index ratings do not link to each specific parameters based on income from such links. In other words the anchor text is displayed on the collection of links. More original content links also play a crucial role in the ranking of its content should be well optimized to best support for the anchor text attached. Fins to build anything other than pagerank ranking keywords? Difference is very large, single building pagerank Art is looking for quality links pointing to web pages, link building can be created very easily when not attached to anchor text and do not care to the current directory. The company or organization providing the services of this type often very easy to work. They just use software like IBP or WebCEO submit a link can automate this task, with fastidious customers can use their services, sales, swap links, rent for place link .... But with the construction of ranking for the keyword, the job far more arduous. With the knowledge you need a SEO optimized website structure on both the content and build links with anchor text to be analyzed more carefully, selecting sources to build and link with high value in support the site ... and so on. Just imagine you can record shows a large difference in these two tasks. Pagerank is essential when doing SEO, but it is not the decisive factor of all. Do not pay any attention to these factors scores, or that more attention to the value of the brand, the ranking on the SERPs, the rate of Bounce Rate and the ability to optimize the conversion value that an SEO services promises to give you

noreply@blogger.com (Le Hoang) — Mon, 24 Aug 2009 11:22:00 +0000

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9 tips basic SEO can not overlook

noreply@blogger.com (Le Hoang) — Tue, 11 Aug 2009 03:17:00 +0000

1. Nofollow information page RSS
We do not need the bots retrieve information from the Feed. Google intelligent enough to remove the Feed retrieve information on your blog but also other tools such as Yahoo and Bing ... it? Access the blog and Feed will create duplicate content and is not clearly beneficial, sometimes with a fine search engines think it is spam but more.
2. Nofollow and Archives Section Tags
This is similar on, creating more duplicate content with the original is not good for your blog so it is nofollow effective measures. You can use the Meta Robots by Yoast to do this or All in One SEO Pack can help you do this easily.
3. Title change message from H1 to H2:
Generally, all the WordPress theme is the default title message (Post Title) is H2. You should follow is to H1 for convenience and will than to the eye and it shows the importance if compared with the other titles on 1 page. It is considered an advantage in SEO.
4. Add title and ALT tags for images small
Usually we only focuses images forget that large images as small Thumbnail such. Advice that the experts will give you is to add title and ALT tags for all images. You can use SEO Friendly Images to do this.
5. Check the speed of access and speed ideally under 3 seconds
Therefore that has continued to change theme to shorten page load speed and is now a little better. Because you use that host foreign visitors mainly from the reduction in the speed of page load is one of the first if you want to keep customers in the foot of the blog.
6. Remove the characters "bad" from the title message
Many of you want because of the tit hot giật should imagine has brought the characters / symbols not belonging to us Latin letters
7. Change blog title from H1 to H2/H3
As most theme titled blog is H1 and Title H2 message is, if one subject has articles on the subject H1 blog should be converted to H2 and use CSS to make it more to show. So will have the benefit of SEO articles on the blog.
8. Edit page "404" default plugin with 1
We did not want this moment at all, however, inevitable errors when writing or editing blog. How to have a page 404 as you can use Google plugin AskApache 404
9. Create meta descriptions of the blog did not match the content (snippets)
If you suffered a little difficult you can make the description of meta duplicate content. This will be beneficial for the show on search results pages (SERPs) and easily attract readers to click on.

Twitter can block a bad URL

noreply@blogger.com (Le Hoang) — Tue, 04 Aug 2009 03:54:00 +0000

Twitter has secret introducing a new tool to block users post links to websites in order to resolve the security issues are arising. However, the experts say that this tool is easy to be extravagant.
This tool is Mikko Hypponen, research manager of security company F-Secure, the proposed today. When someone posted a link to malicious website will enable a twitter menu it says "Sorry, your post contains a URL of the Web-exclusive", and after a few seconds will remove this message.

In an article posted on my blog Hypponen, F-Secure said that twitter has proposed using this website because of twitter is more variety of depth, spam and hackers attacks. The first account of Guy Kawasaki, a technology entrepreneur, has been used to post a link to exclusive website. In the recent weeks, users are continuously linked by many software security fraud and even fraud and malicious attacks

Search Tips faster in Google

noreply@blogger.com (Le Hoang) — Wed, 29 Jul 2009 06:40:00 +0000

Network management - Google offers you a number of huge data from all sites throughout the world but surely you can not know how to end the exploitation of what this search engine supply. Here are some tips to help you search more quickly in the process using Google.

Experts of Google has invented a way for many products the core of them - search engine on the Internet - a better day. However, the tips and instructions below will help you improve the accuracy in the search results that Google provides - the more you use fewer operations than on the keyboard and still gain the Results expected.

Know the operator search: Google build the names of employers by providing search results for the query at all levels, but the know how to use the operator Google search will help Your interests are very much in the search. Google Help Cheat Sheet provides you with some operator, such as define: (help searching the dictionary quickly), site (to return results from a website is), or OR (as in OR bring quantri instance).

Convert measure units: Besides the ability to work as a computer is simple, Google is also a great tool for converting measurement units. For example, just enter into Google the phrase ounces in a cup, then you will get results on the rate of two units this.

Narrow your search results: Usually you can find what you're looking for in the results pages of Google first, but if a need to find something very specific, such as a time put that information on only 24 hours - please click Show Options link on the results of your search.
Navigate results from the press: Experimental Search page that contains many interesting experiment by Google. One of the interesting things to be told that in experiments on the shortcut (Keyboard shortcuts), this experiment adding more shortcuts like in Gmail to the search results page of Google, for example, just press "j" or "k" you can move up or down between the results next to each other.

Find a wallpaper appropriate to the size of desktop: Google Image Search will make you a ideal for people who search for new wallpaper. Just visit the Google Advanced Image Search, then activate the link Use my desktop size, enter the content you want to search, then the program automatically searches for photos that match the size of your screen.

Google - the brand name 100 billion USD first world

noreply@blogger.com (Le Hoang) — Mon, 27 Jul 2009 03:55:00 +0000

Google brand name more Microsoft 25%, up six brand become the first world are estimated to exceed the threshold value of 100 billion USD.

According ranked top 100 most powerful brand new global consulting firms - market research Optimor Millward Brown and Financial Times magazine publication, Microsoft queue 2, but this name only about 76.2 billion USD.

First manufacturers fresh leader Coca-Cola to position 3 with brand value estimated at 67.6 billion USD.

Regardless of the context of sound economic world, the value of brand names and top 100 largest in the world has increased 2% compared with last year, reaching U.S. $ 2 thousand billion - growth rate of 1 minutes, 7%. More and more people use proprietary iPhone and the BlackBerry service needs data increase rapidly, it is reasons why the first time Vodafone join the list top 10, up 45% of brand value in over.

To evaluate a brand is, the analysis based on 3 factors: the profits of small enterprises in brand name, the profit is only because of brand and sub brands - source profit potential .

Surprising is the growth of Google thanks to a most unique product is a search engine renowned, entirely different "he large" in the technology sector.

Optimized website for search engines

noreply@blogger.com (Le Hoang) — Sat, 18 Jul 2009 09:25:00 +0000

Regardless of your site a new "grid" and has 10 years of senior management, the web site showing how the new search engine is the key to success.

A site of about 61% traffic from access to the search results in Google which only makes up to 41%.
For most companies, ensuring a high-ranking results in search engine for website company is task priority, which is why website optimization for search (SEO - search engine optimization) is the area picked the money bill.

No one can know exactly the method when combined together will promote the maximum rank of a website on search results pages, but many people have developed several methods for this work based in practice and experience. Here are some experiences and tips on SEO that experts recommend.
Keyword optimization
SEO will become void if you do not know you're trying to optimize things. For some businesses, selecting the appropriate keyword to show the nature of the business industry is easy. However, to choose the right keywords and attract more customers to the site is not simple. For example, if an online store selling many kinds of products they will use keywords?
For beginners, put your decisions based on keywords the user searches are often used. One way to evaluate the popularity of keyword search is to use a keyword tool online is designed to see the popular keywords are the most common search. Both Google Keyword Tool (find.pcworld.com/62305) and SEO Book Keyword Suggestion Tool (find.pcworld.com/62306) can help you get results fast and accurate for any keyword should check, simultaneously provide related keywords so you do not take much time to think.

You need to optimize your keywords to attract traffic access and the highest are the most relevant content to your site provided. Therefore, before implementing anything, you should carefully select a few keywords that level of use to optimize many them.

Change the title and URL
Google AdWords lets you create ads PPC form different recognition results (image above).

Experts said that the title card can be viewed as the "center" of efforts to optimize the search engine. When indexing content, search engines will see the cards in this title - the text appears on the browser title - as the most important sites. Therefore, please try to create the title and keywords for each keyword becomes "private lines" of the site.

Today, the search engine more attention to keywords in the URL rather than the tag itself in each site. While most storage systems allow web easy to use keywords in the URL but still many systems (like WordPress) default simple URL using numbers instead of keywords. The URL can be read not only help the search engine that helps all users.

How to attract users

For example, when readers want to link to sites Filmcritic.com supplying the movies is a link entitled "Filmcritic.com" will create a positive influence than to rank your site received from the search engine compared to a link type's name as "review movies." Why so? Because search engines will consider writing "anchor" is used to link to this site.

If you want to increase ranking with a keyword or a phrase that, you need to encourage other sites to use keywords in the text "anchorage" for the link to your website, rather than just a website name as before. To do this easily, you can provide an HTML code that you want website links to use: users will just copy and paste this code into their site instead of leave time to adjust .

Spelled correctly

Your site, especially the tag should not have to misspellings. Keyword spelling error may be big trouble for selling the ads sites (like eBay) when they can not guess why the no one interested in your items. However, sometimes the wrong keyword spelling can help you. For example, many users and traders from "Pavilion" with the "Pavilion", so a keyword with the wrong spelling of the whole can become a secondary keywords to the site.

SEO is not to single direction

SEO is not a competitor with the ability and experience of users. So, what is good for the user will also be good for search engines, so please build sites with content, design and architecture best you can - this will give Your success in improving the website ranking on search engines. Make sure search engines can easily retrieve what you build and then you will reap the success

Promote business online with Video

noreply@blogger.com (Le Hoang) — Mon, 13 Jul 2009 09:20:00 +0000

For businesses, or even to small, whether famous or not famous then how to products or their services reach those who need them is important. You can use many different ways to promote products or services by, but one technique can be tough to type "hot" now can help you increase efficiency levels for nhiếp is to use the short clip to introduce products and services to users.

Had many successful businesses in the advertising videos. The advantage of this method in place, beyond the appearance of some social network allows users to upload their video content such as YouTube, the next ... that is simple to create a video clip.
Why choose video

Video on the Internet is still new to attract users. There people often use Web to find information about the product or service they want to buy. However if you observe the traffic of a site that you will discover that they only visit sites in transient and then leave again. Users only browse the text and photos and then quickly make a decision that the site that supplied the need or not. Very few cases end users to read the entire end from the beginning to a page that is not including in size only to see more information on the following pages.

Conversely, when using the video, visitors will view the video clip from the beginning to the end than they should instead read an entire page content in writing. This allows you can attract them, and you can insert into your notice with the clip that
Distribute clips

The same website, you need to post some clips. First, you need to post the clip on their lot where people can easily detect them. Can use to upload services to distribute their clips. Here we want to introduce a free service TubeMogul, this service will help you post a clip on your site more than 7 including MetaCafe and Yahoo Video and YouTube. It will automatically adjust your video if necessary to match the requirements of the site (all with the ratio of the screen and MP4 file format). Therefore your job is very simple, just upload your file once to TubeMogul, this service will make all the work left for you.
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Bing add twitter to search results

noreply@blogger.com (Le Hoang) — Thu, 09 Jul 2009 00:44:00 +0000

1/7/2009 today, Microsoft added a message on twitter to search results Bing, went before many competitors.
Mr. Sean Suchter, General Director of Technology Center of Silicon Valley search (SVSTC) Microsoft said the company now is to create the index "a few thousand people, mainly based on the number of messages on their twitter. Microsoft does not work directly with twitter to provide this capability in the future will use the API for everyone to twitter by scanning the rà services "sub-blog" search.

Twitter service is reflected immediately from the heart, feelings of popular society. While the ability to search by Bing twitter limited but this is a coup of the search engine new Microsoft launch this.

Most search engine displays links to pages of a twitter, and can turn some old messages to twitter. Ability of Bing will list the personal message as well as recent results of search.

According to Suchter, the ability to search by Bing twitter will launch from the can since some users will not immediately see the twitter message.

New Google service Voice

noreply@blogger.com (Le Hoang) — Thu, 02 Jul 2009 01:21:00 +0000

Google continues to conquering the world with Internet access service based on the new web platform is Google Voice. Google Voice want to become media centers for all Internet users with the following characteristics:

- Only with a number you can call or send messages to other factors: Call Screening: Report and display screen implementation calls; Listen in: Listen before making the call; Block calls: block the unwanted calls, SMS: send, receive, store SMS; Place calls: free call to the number in the U.S.; Talking calls: Answer a call any time; routing Phone: Select the ringtone caller ; Fowarding phones: Add phone number and select a ringtone for this number.
- Free Voicemail: Implementation easily with many options.

- Implementing the conference by telephone, record and store calls an online; call diverting ...

Employers inform Google Google Voice services are used in the business of their own, and in the near future users will be served extensively. Is soon to receive notice of the official launch Google with, follow these steps:
- Access http://voice.google.com address. Enter the email address you registered with Gmail, enter the password then click Sign in.

- New Screen opens, click on every word Please leave us your email address.

- Display Google Voice Invitation appear, please leave your name and email address, click Submit and then wait to receive notification by email through Google.

Terms used in web promotion - SEO

noreply@blogger.com (Le Hoang) — Sat, 20 Jun 2009 04:44:00 +0000

terms used in web promotion - SEO? Website promotion is a concept of capital is with many years of online business - but very fresh with someone new steps into world @. In this article, we allowed mạn raised some concept of field is very old world but very new in Vietnam. Posts are the terms use in web promotion - SEO

1. SEO - Search Engine Optimization: From the first, many people interested and also be mistaken or is SEO. SEO is short for Search Engine Optimization - and conduct a na optimize website for improved web ranking on the search engine. With this concept, many people do business online usually contract it is SEO website promotion. The truth is not so. SEO is just one of the basic and optional in the process of promoting a website on the search system. SEO for a website, the webmaster have to use some tools such as specific software or tools available on the Net to measure the Title, Keywords, Description, body text, H1, H2, H7 ..., Alt tags, tags, Images, The Robots, Refresh, Topic ,.... numerous and the other specifications. Principles of SEO to a website is to do everything to each site and the website run faster, less error than technical, in the light source than, less than script and in particular: No system is error search for a technical Cloaking - Technical deceive the search engine.

2. SEM - Search Engine Marketing: That is what the website managers and business online aim. SEM is a combination of all of the above, including website optimization, site registration system to search and Internet directories, place links to other websites (including the purchase link by placing the logo, banner ads) and many more jobs to help websites become more friendly to search engine ranking for keywords in the website has been improved, many websites have access count more.

3. SES - Search Engine Submission: Register on website search engine. This term is also very interested because this is a simple and quick to help a new website was created may be listed in the directory of search engine.

4. Keyword - Keywords: The words that the webmaster or site owner is important for your website. Often, each site is selected from the menu or phrase from each course. For example, sites on the tour since Vietnam travel, Vietnam tours, ... entertainment website of the words: music, movies, entertainment, music, ca sy, a color, fashion, ... is often selected as keywords. First time, the keyword is vital for a site. But now with new art from the search engine keywords is only the role of second.

Back Link 5 - Link Popularity: The common link. A website is valued at Google or Yahoo as it has many links from other websites to. However, not many have any links as well as many links completely meaningless because if you link to a website is listed in black list (black list for using technology spamming) or a website too few people visited or incorrect topics that the benefit to harm. Your site can be evaluated as "in the same boat" with other websites and such, the risk of your website rớt class is very large.

6. Ranking, PageRank: With ranking, Alexa makes the reputation for absolute accuracy and reliability. Have a website rank high Alexa ranking means the website that many people know, many people visited and it can easily be found with top position on the search system. PageRank is a tool that counts the number of Backlinks a website any. if your site has high PageRank is also means the site is visited more than ask visitors to click directly link (or banner, logo) to your website and search system also welcome you with more .

7. Search Engine: The search engine such as Google, Yahoo, MSN, ... The search engine uses a software called Robot or Spider or Bot or crawler to automatically index and index all websites on the way they "get through. Then, the information is sent to Data Center's search engine for handling, refinement, classification and put into storage. When a user needs to find an internet content, they will tag it and duties of the search engine to find the time on its list of relevant results (was indexed before). This work has been carried out completely automatically and order priorities different for each different site. Good sites, rich content (such as electronic page report, the big blog, forum members agree) will index more often. Therefore, search results are usually fresh for the big site.

8. Directory: This is a directory of internet sites like the type of gold Vietnam. The folder contains a lot of websites for each category, each of different topics. Unlike search engine - directory of internet does not work automatically but usually by the administrator update information through the registered owner of the website sent. If your website is represented in many categories, the internet ranking, PageRank and placement on the search engine is also higher.

Top 3 System Helps You Increase Follower on twitter quickly

noreply@blogger.com (Le Hoang) — Wed, 17 Jun 2009 06:54:00 +0000

As you know, the twitter is one of the social network development rate dizziness most current worldwide. With send your Tweet, twitter has become a marketing tool is useful for online business as well as balance of professionalism. And many people have quickly become millionaire send USD by Tweet on twitter
But how to increase the number of follower quickly here?
I would like to introduce to you 3 system through the system, you may receive more than 2.5 million followers if implemented well. With this system, you only need to enter User and Password twitter account, then you will receive a link promotion. And if you are introducing more and more participants, the follower of your growing high. The system will calculate the number of follower you will receive the same as the multi-level case. Of course you will not lose a cent to use this system 3.
1) Get More Followers twitter: This system works quite intelligent and sensitive fast. You will receive up to 2,441,405 follower if implementation of level 8 it: mrgreen:

2) Tweeter getter: With this system it is only level 5 so you only get 19.530 followers after done level 5.

3) Viral Followers: After completing level 7 of this system, you will receive 87.380 followers.

All 3 are on the system very easy to use and it is safe for your twitter account.

Dexterity Helps Restrict Blogger Adsense Invalid Clicks effective.

noreply@blogger.com (Le Hoang) — Mon, 15 Jun 2009 03:02:00 +0000

Invalid clicks
Question everyone seems to think you have understood, but not necessarily so. The blogger often think "invalid clicks = click fraud (click from main yourself) but not simple as you think. To be general, there are 3 types of invalid clicks.

Abuse TOS: The click-click is usually from the owner of the blog or account. No need to test that you are advertising or you want to know mò tò try that ad is all about what is considered invalid clicks. However, Google sometimes filter and subtracting the click of the employer if it does not recur and often alert via email. Setting the title "Click ads to support", "Please do not click on ads" ... .. or any images that refers to encourage clicks on ads were to violate the TOS.

The click is not human: The click from the software automatically, spam, spiders ... all is considered invalid clicks Dẫu that AdSense ads are provided through the JavaScript and all the tools automatically click / bot can not read Javascript.

However, the human-click bring sometimes be tough to list invalid clicks. Say more clearly that if you receive more than 1 click from the same person is also to be invalid clicks. In these terms and policies, and also refers to the many unknown but we have ways to protect yourself to avoid locking the account and lose money. Missed by the hand click the mouse Root sometimes be counted as valid by clicking it only happens 1 time ...

Clicks from children: Children and the adults can not understand the concept of the ad so they created a series of rapid clicking when accessing pages with adsense is easy to understand. Their purpose is to find out everything available on that page. This case also is considered invalid clicks.

Clicks from newbies: In case this happens often with the high school and old age. They lived most of life without the Internet, so the additional computer is discovered, this is not told to not look and then click the lung tung.

Many people do not know the use of computer mouse, computer mouse, or too sensitive so they do not control causes many invalid clicks in the pages they visit.

Clicks from people who do not speak the local language: If your blog in English in the click is the back who is also very easy to understand that they click is generated invalid clicks.

The click fraud: Many people know that their competitor is advertising on Google Adsense and intentionally harm them by clicking a lot on their advertising spend to their budget cost. To protect advertisers, and Google generally lock the account of the blogger to find any signs of unusual but not reported or no action to defend itself.

Google detect invalid clicks how?

Google generally determine the time that access to records on the blog until they click on ads, access to it from where, how many ads they click, click after that person where to go and many ways of another.

Besides, it looks like Google is interested in the response by advertisers based on the statistics of Google AdWords. If you detect click fraud is, invalid clicks is the first thing Google is making money for advertisers and of course blogger account. That is why many blogger locked account whether they know you do not do anything wrong at all.

More answers by Google on this issue here.

Who has the risk of invalid clicks?

Of Technology who is also the risk of invalid clicks and locked accounts. However, the blogger usually small and medium-risk higher than the big blogger. Google or any network which has its exceptions and protect blogger big because they are usually top of the field they are pursuing, and position in the thought of reading as ProBlogger.net, Labnol.org ... . However, if the Alexa rank on 10k is high risk.

According to the analysis, much in the blog category such as Forums, social networking sites, and sites have a large number of pageviews /'s also high risk (this is a form of repeated traffic) more pages of new visitor high.

What you can do to limit the invalid clicks?

The reason his analysis of the invalid clicks, Google how to identify invalid clicks to help you understand newbies invalid clicks (invalid click / Fraud) solutions to protect themselves effectively.

Basically there are three options that you can use to avoid invalid clicks:

Firstly, you can monitor blogs by hand (manually) use tools like StatCounter, and notify Google if you see any signs of a strange time. Eg click the sudden increase, click unclear .... This will help you secure and has not lost too much time.

2, you can set a script - this script is that the blogger at the WebmasterWorld or are fairly and effectively if you have a little understanding of technology and time to code, debug and maintain it. If you are not good for code you can use tools AdSenseClickLock. Limit points of this tool you need is a suitable environment for it, know how to install and update regularly.

3rd, you can find the type 1 web app. There are a tool named uniQlicks. This is a form of ad manager like the tool and this tool also has 1 feature called a href = "http://www.uniqlicks.com/features"> SureShield, this will now set up News makes ad disappear when Impression detect high-risk.

Risk in the keyword search

noreply@blogger.com (Le Hoang) — Fri, 12 Jun 2009 04:16:00 +0000

Be careful with websites that contain the keyword "free" in the results returned from search.

Search engines such as Google, Yahoo, Live ... has created a method of marketing based on keywords (SEO, SEM) to help find information easily, quickly over the Internet. But some keywords the user entered to be hackers exploited.

Last week, on 27/5/2009, a security software McAfee has 1 published study titled "The keywords most dangerous on the web." The report described the crime information is desired maximize profits by looking for "market" larger. The number of people searching for information hot events, application or gadget gift card on the Internet.
Crime information is very slim, "Jeff Green, vice president for McAfee's products, that" hackers like sharks smell blood scent found in water, they will create a website filled ads, code and wait in topics that become John and trap users to the network when they find out. "

McAfee has research on the 2600 popular keywords (based on the Google Zeitgeist, Yahoo! Buzz ...) to determine the level of risk of each word. The term "maximum risk" specified percentage of the biggest risks that users may encounter on a search results page (research results using 10, Google's default).

Real surprise when searching for a sensitive "Viagra", a word very common in spam, only a small percentage%. While most risk related to the keyword "screensavers" rate risk maximum 56.1%. This means that when typing "screensavers" into the search box, there will be 6 page website that contains malicious code. Results related to health almost safest.

In 14 countries in Europe, Australia, South America ..., keywords similar rate risk higher in the United States. Report that, which can be evidence shows that America is not the object "priority" of the trend of this new attack.

Google squared officially launched

noreply@blogger.com (Le Hoang) — Fri, 05 Jun 2009 07:22:00 +0000

Today, Google has officially issued extensive trial version of search services that Google squared carrier has announced several weeks ago.
Unlike the results page of Google Search traditions, squared Google does not display a list of links that display the results as tables with the word "squared". Users squared (in http://www.google.com/squared) can report and edit the "square" through expanded search suggestions based on the original.

Time introducing squared from previous months, Google has Sqared not know how to insert nhồi sites to search results. Instead it automatically find and organize data on the Internet and displayed as tables.

On the company blog post yesterday, Google suggests squared can be very useful to users to use multiple search first to receive full information necessary.

"Squared automatically detect the data you are looking for, and then show a meaningful one," Google said, "If initial results are not really out, you can squared to find the answers the better. "

Google barrier after the first pick for the search services of the type they're in the process of testing new technology and certainly not avoided the problems are not expected.

As predicted, Google has squared something relatively similar wolfram Alpha - an answering machine. The formation of the Google squared marked more by the hot races are searching for the occurrence of consecutive wolfram and Microsoft Bing within 2 weeks. Can tell from the run, as a company of them, this is the first time when we face the real challenges. For users, the race became interesting when a new face more

OnlineSpin: Could Twitter Replace Nielsen?

noreply@blogger.com (Le Hoang) — Thu, 04 Jun 2009 21:38:00 +0000

Last week Dave wrote "The Numbers Don't Lie: TV Program Loyalty Has Changed."

Grant Braswell wrote, "It seems to me that saving the DVR bomb for the end of the article was a way to keep the tension artificially heightened throughout the article. I was stunned by your original numbers that you were throwing out. Only46% of people watched more than one of any given show? I never would have thought that.

But to not include DVR watching in the statistics? You might as well have written an article about mascara use in the general population and not controlled for gender.

According to Nielsen, 30.6% of households have a DVR as of March 2009. DVR is an enabler of TV program loyalty, and an indicator of an active TV consumer. You set up the DVR to record a specific show you care about - New episodes, old, save as many at a time as you please etc. And not just one show, all the shows you are loyal to...."

Thursday, June 4, 2009
Could Twitter Replace Nielsen?
By Dave Morgan

I'm living in the TV world these, spending my time trying to better understand television viewership patterns and how to improve the TV experience for viewers. Since I've spent the better part of the past 18 years in the online world, I am always looking for linkages between the online world and the television world, from anticipating an Internet Protocol-driven television future to leveraging Web services to better predict or influence actual television viewership.

Relative to the latter, my team has been spending a lot of time lately analyzing Twitter data to try to see if it could be useful in better understanding how people view television, since so many people regularly tweet about their TV viewing activities. The results have been interesting, but what was most eye-opening was the amount of interest and discussion that was generated in comments when the results were released on a popular technology finance blog, Fred Wilson's AVC (Disclosure: Fred is an investor in my company, Simulmedia).

What came through the strongest among the 100+ comments was whether Twitter might be able to replace Nielsen and other audience measurement services, or whether Twitter data might even be able to replace set-top-box data as a source for census-based television viewership. Could Twitter someday replace Nielsen ratings, or set-top-box data? In my view, it's too early to tell, but here are some of the advantages that it might offer:

Real-time results. What Twitter lacks in precision, it certainly makes up for in real time. Tweets tell you what people are doing in the moment. You don't have to wait hours or days or weeks for results. As more and more marketing becomes real-time, so must the tools that enable it.

Intention data. Twitter can not only tell you what people are doing, but why. Understanding intentions and motivations can take a lot of guess work out of marketing and media.

it's a focus group/survey tool on steroids. Twitter lets you watch, interact and survey lots of different types of people very quickly and very efficiently. The survey and focus group business will never be the same once companies learn how to leverage Twitter here.

Authenticity. Twitter today is as wide open and uncontrolled as TV panels are closed and controlled. Neither is ideal, but having both means that we're all more likely to find out the truth about viewers over time.

It's free. Yes. Hard to beat this one. Companies can tap into Twitter for free. I suspect that Twitter will find ways to charge for premium services and uses over time; now, however, it is free.

Is Twitter the new black when it comes to consumer marketing research? Should Nielsen and others be worried? What do you think?

This commentary is insightful. I recommend it to others.

Post your response to the public Online Spin blog.

See what others are saying on the Online Spin blog.

Dave Morgan is the CEO of Simulmedia. Previously, he founded and ran both TACODA and Real Media.

Online Spin for Thursday, June 4, 2009:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107365

You are receiving this newsletter at phamlehoang2006.11072006@blogger.com as part of your free membership with MediaPost. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and click on [subscribe] in the e-newsletter box.
For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future click here.
We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.
(c) 2009 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001

OnlineSpin: Could Twitter Replace Nielsen?

noreply@blogger.com (Le Hoang) — Thu, 04 Jun 2009 21:38:00 +0000

Last week Dave wrote "The Numbers Don't Lie: TV Program Loyalty Has Changed."

But to not include DVR watching in the statistics? You might as well have written an article about mascara use in the general population and not controlled for gender.

Thursday, June 4, 2009
Could Twitter Replace Nielsen?
By Dave Morgan

Intention data. Twitter can not only tell you what people are doing, but why. Understanding intentions and motivations can take a lot of guess work out of marketing and media.

It's free. Yes. Hard to beat this one. Companies can tap into Twitter for free. I suspect that Twitter will find ways to charge for premium services and uses over time; now, however, it is free.

Is Twitter the new black when it comes to consumer marketing research? Should Nielsen and others be worried? What do you think?

This commentary is insightful. I recommend it to others.

Post your response to the public Online Spin blog.

See what others are saying on the Online Spin blog.

Dave Morgan is the CEO of Simulmedia. Previously, he founded and ran both TACODA and Real Media.

Online Spin for Thursday, June 4, 2009:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107365

You are receiving this newsletter at phamlehoang2006.11072006@blogger.com as part of your free membership with MediaPost. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and click on [subscribe] in the e-newsletter box.
For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future click here.
We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.
(c) 2009 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001

Section 3 - Feedback Loop

noreply@blogger.com (Le Hoang) — Thu, 04 Jun 2009 21:15:00 +0000

The Most Expensive Mistake You Can Make by David Koretz (Online Publishing Insider - Jun 4) 18 replies in last 24 hours; 18 replies total

Jonas Halpren from Federated Media commented on Jun 4, 4:24 PM

While I agree with your general premise, your theory is overly simplistic. Yes, giving your inventory to a large blind network isn't a business model. However, you suggest that anyone who aggregates sites is the lowest blind ad net. There are those that sell premium quality content and get very good CPMs and work very closely with their publisher partners.
Many small publishers simply do not have the scale and experience to pay for and manage sales people. Sure I could do direct sales myself and be limited to small endemic buys (maybe), but still on my own I don't have the reach for the big brands. Nor do I have the time to take on what is another full time and very difficult job. That's why good sales people are worth so much - selling... - Read more
Stuart Long from HotFussDesign.com commented on Jun 4, 1:33 PM

Absolutely perfect. Effective sales is a result of getting involved in the decision making process. Consistently facilitating beneficial decisions is essential to every business. Publishers without salespeople are out of the loop and are not involved in the process that truly drives every bottom line.
Salespeople are not valued which seems crazy but its routine SOP at most corporations, large and small. This may be because of the assumption that if a salesperson had not facilitated a sale it would have somehow facilitated itself. Please.
Jon Levy from Hype Circle Ad Collective commented on Jun 4, 1:11 PM

Thanks David,
Well you've stirred up a hornets nest with this one. Thanks to Andrew Boer who called it exactly the way it is.
The fact is that most small publishers are hobbyists, not businesses, and networks merely supplement the meager costs of running their blogs. They will always be on the discount rack. The unfortunate by-product is that they lower the perceived value of online advertising for everyone else.
Yes, a publisher must tell a unique story to bring up the value of their inventory, but until you are a leader in your vertical, and have at least a million dollars of premium ad inventory to sell, you are too small for an ad agency to buy from you, and the cost of running an experienced sales team with access to those agencies is not sustainable.
For the few that... - Read more
Read more replies by:
Bret Dangelmaier, BDIT Services (Jun 4, 12:41 PM)
David Koretz, BlueTie Inc. (Jun 4, 12:32 PM)
David Koretz, BlueTie Inc. (Jun 4, 12:29 PM)
Kate Mucci, Matrix TV News (Jun 4, 12:28 PM)
David Koretz, BlueTie Inc. (Jun 4, 12:14 PM)
eric smith, none (Jun 4, 11:47 AM)
Andrew Boer, OboeMedia (Jun 4, 11:45 AM)
Tim Rohrer, Radio One (Jun 4, 11:12 AM)
robin kent, rebel digital (Jun 4, 11:05 AM)
JD Sesto, Web Vision Italy (Jun 4, 10:32 AM)
Mark Wahlstrom, Legal Broadcast Network (Jun 4, 10:26 AM)
Carl Farley, JAZZRADIOdc.com (Jun 4, 10:19 AM)
Monica Bower, Radiant Technology (Jun 4, 10:08 AM)
Andy Horvitz, The Arts Ad Network (Jun 4, 10:02 AM)
Jon Keller, Channel M (Jun 4, 9:59 AM)
Join this conversation.

Hold Up The Bing Bandwagon by Gord Hotchkiss (Search Insider - Jun 4) 5 replies in last 24 hours; 5 replies total

Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net commented on Jun 4, 11:39 AM

That white oval on the top right of address bar has Google. When it is changed to Bing, that will be the money changer. And who's to say Google is just sitting on the sidelines? I leave the opinions to the experts.
William Cook from Digital Operative commented on Jun 4, 11:27 AM

Starting in Search and working within some SaaS models, I see Google as making most of the advances as of late with finding ways to package up all of their offerings into centralized hubs or at least that seems where they trying to go.
Bing just spending an hour in it or so, has some really nice UX features that make it a good step in the right direction, but not enough for me yet to abandon Google. The preview onhover state is nice, the related searches and history on the left is great and the video autoplay onhover is nice.
Will Google and I ever break up? Probably not, but I might just keep Bing as my mistress ;)
Aaron Goldman from Connectual commented on Jun 4, 10:45 AM

Gord - well put. Agree that Bing is more of a catch-up to Google than a vault-over and there is room/need for a game-changing iPhone-like product -- eg, something like Hunch.
That said, catching up to Google is still a big deal. Every incremental % of search share nets millions of dollars in ad revenue. Per my column yesterday, it's going to take some drastic action for Bing to really close the gap in search share (including buying Yahoo search) but it can be done.
As for breaking the Google Habit, I posted this link in my response to your comment yesterday, but thought I'd share it again...
Breaking the Google Habit: A 12 Step Program
http://digitalseachange.blogspot.com/2009/06/breaking-google-habit-12-step-program.html
Read more replies by:
Nick Drew, Microsoft (Jun 4, 10:44 AM)
Brian Olson, Video Professor, Inc (Jun 4, 10:38 AM)
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Study Finds Online Video Usage Dramatically Overstated by Joe Mandese (Online Media Daily - Jun 3) 4 replies in last 24 hours; 11 replies total

Peter Contardo from Endavo Media commented on Jun 4, 2:20 PM

Overstated or not (what's a few decimal points among friends), online video usage continues to change how people access information, use the web and consume content. YouTube is a mega information, marketing and entertainment engine. Cable companies are struggling to figure out new business models because their customers have become so used to getting the content they want, when they want it. Newspapers are becoming more open to citizen journalism by allowing user-generated uploads and comments. Small and emerging brands are competing with the 'big boys' by aligning with niche online communities and content providers. We can argue about the accuracy of the numbers all we want, but you can't ignore the shift that is happening in media, business and society in general that has been caused by online video. http://endavomediablog.typepad.com/
Joe Mandese from MediaPost commented on Jun 4, 7:29 AM

Re. Terry Heaton's comments, John Grono is correct, Nielsen did not conduct the CRE research, and I'm told does not influence it directly. It merely underwrites it. The research is designed, overseen and commissioned by an independent committee of Nielsen clients from agencies, marketers, and media companies. The goal is to conduct primary research to help understand how people are using media. The observational method used by Ball State's Center for Media Design, is highly regarded in many research circles.
One other point of clarification, this project actually used layered a couple of methods on top of the observational method to better understand how people are using media. I referenced one, the "media acceleration project" in the article we published. I did not explain how the CRE project gleaned the differences between "observed" and "self-reported" estimates for TV and online video... - Read more
John Grono from GAP Research commented on Jun 3, 6:47 PM

In read Terry's comments with interest and felt compelled to provide comment.
The Committee for Research Excellence (CRE) which commissioned this research consists of around 35 research professionals. Sure Nielsen (who pay for it all) are there, as are the broadcasters. But so are the media agencies and the advertisers, such as Unilever, P&G, Kraft, Kimberly Clark. The CRE then went outside of that group and commissioned Jim Spaeth (Sequent) and Mike Bloxham (Ball State University) to perform a rigorous ethnographic study.
And what is Terry's take on this august group and the reporting of their findings? That they are trying to "unring the Internet bell". Just once I would like to see the same rigour applied to internet audience measurement. Yes, the same internet that doesn't even have an... - Read more
Read more replies by:
Terry Heaton, Audience Research & Development (Jun 3, 5:29 PM)
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Hey, China! You Can't Just Stuff Social Media Down A Rabbit Hole by Catharine P. Taylor (Social Media Insider - Jun 3) 4 replies in last 24 hours; 4 replies total

Swag Valance from Trash, Inc. commented on Jun 4, 12:02 PM

You forget that China will find a way to create its own internal versions thereof.
We drink the Kool-Aid a bit in believing that every country and every citizen will love Twitter and Facebook as in our own.
Paula Dauncey from Imaginet commented on Jun 4, 3:39 AM

Well done for writing about this issue, it's one small part of a complex history of China suppressing the views of it's citizens and anyone who tries to speak out against them. The banning of social media sites and freedom of speech in any form is a complete violation of human rights and any blog that draws attention to China's unacceptable actions is a good thing.
The Chinese gov will actually imprison people for speaking out against them, they do not want people to discuss the atrocities that they committed and so far have not agreed to an open investigation of Tiananmen Square. Amnesty have a petition calling for such an investigation and please show support by signing it at http://is.gd/NRhM and you can read more about the background at http://www.amnesty.org.uk/news_details.asp?NewsID=18226.
Stuart Hill from CyberLink commented on Jun 4, 12:01 AM

This article provided very little insight. The news angle is topical, but what about something covering the technologies that the Chinese government fears? And how they are being put to use to subvert the authorities? Or perhaps explore other reasons why a website would be shut down...to protect a local version? Or even more controversial, the fawning that western companies are doing to comply with local legal frameworks.
There are a lot of issues you could rally against, none of which should be trivialized by references to rice paddies.
Read more replies by:
Brian Hayashi, ConnectMe 360 (Jun 3, 4:46 PM)
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What Qual Does That Quant Can't by Hart Weichselbaum (Marketing Daily - Jun 4) 4 replies in last 24 hours; 4 replies total

James Kempland from STAKE Integrated Communications commented on Jun 4, 9:57 AM

Actually, both qual and quant are required to mitigate the short comings in either methodology. I have found the usage of one over the other, particularly the use of qual only, leads clients to narrow conclusions, ultimately not serving the needs of the brand.
We need to search for new methodologies for both qual and quant to build stronger brands for our clients and consumers. Especially in this rapidly changing consumer marketplace.
hart weichselbaum from the planning practice commented on Jun 4, 9:04 AM

Paula, group influences can be mitigated (by having respondents commit themselves privately before expressing themselves publicly) or eliminated (by conducting individual, as well as group, interviews). Sometimes they are the whole point of the investigation (for example, when convening groups of peers or close friends).
Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net commented on Jun 4, 8:20 AM

There needs to be another factor included in these studies: what people say what they want or will do in a group dynamic and then what they actually will do. There are so many outside influences that can alter purchase plans, that depending upon just qualitative make also create a false supposition.
Read more replies by:
Annie Julier, WireSpring (Jun 4, 6:31 AM)
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10 Things Bing Must Do To Catch Google by Aaron Goldman (Search Insider - Jun 3) 3 replies in last 24 hours; 10 replies total

Patrick McGraw from Pat McGraw commented on Jun 4, 5:58 AM

I would suggest listing those 10 items in order of importance - starting off with "Have a catchy slogan" caused me to throw up, just a little, in my mouth.
That caused me to immediately realize that "Pray!" should be included on the list...probably at the top.
I have tried Bing. I was unimpressed. I won't return unless something drastically changes. My overall experience reminded me of Cuil.
Aaron Goldman from Connectual commented on Jun 3, 9:30 PM

Scott - I hear you but these days "search" is so ambiguous.
James - fair point. I plead snarkiness.
Alexandre - I love the name. It's familiar and versatile.
Gord - no doubt the Google Habit is tough to break. You'll appreciate this 12 step program I just created (http://digitalseachange.blogspot.com/2009/06/breaking-google-habit-12-step-program.html). As for advertising not helped search engines to date, I agree. But that doesn't mean it can't for Bing. Who'd have thought that advertising for a blanket with sleeves would create such a sensation and supplant a market leader (Slanket) with a cheap imitation (Snuggie)?
Stuart - haven't seen the Bing display ads yet but amused that you Googled it rather than direct nav. I think Gord would rest his case with you.
Cheers all!
Stuart Long from HotFussDesign.com commented on Jun 3, 5:32 PM

Earlier today I landed on MSN and saw a display ad for Bing. When I clicked on the ad another ad appeared with a link offering a tour of Bing. Upon clicking the link my browser immediately blocked a pop up ad. Frustrated with how many clicks this was taking I performed a Google search for Bing in my browser and "bing" there it was. Google 1, Bing 0. It's early in the game; so far it's looking pretty good for Google. I can't help but laugh. I know the good people at Microsoft worked really hard on Bing and I wish them the best. The Bing display ad campaign sucks, hard.
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Time Spent Is The Right Metric To Measure Engagement by Cory Treffiletti (Online Spin - Jun 3) 3 replies in last 24 hours; 4 replies total

Michael McMahon from ROI Factory commented on Jun 4, 2:32 AM

Hey Corey. As I read the headline I was already halfway through drafting my fiery response about how we've got to move beyond engagement. But when I actually read the article I found it to be very insightful. The idea of tracking time spent across MULTIPLE touch-points and equating that time to brand loyalty and customer value is excellent. Nice work.
Kevin Dwinnell from Brand Thunder commented on Jun 3, 4:58 PM

Cory:
I agree with your premise, and I'd like to include tenure in the time spent. (NOTE: The following may sound a bit commercial, but it is directly relevant to the topic.)
Brand Thunder's product is a custom browser designed to give brand's a persistent connection with their online audience. We are a complete outlier when it comes to time spent because the browser's in front of the consumer the entire time they are online, and it's immersed with the brand's design, its content, messaging and functionality. The discussion around engagement can get lost.
We see a lot of interest at the click and conversion level. Focus is on the incremental traffic driven, the additional commerce delivered and the revenue effect from the online effort. It's easy to measure, easy to see the impact on the bottom line and... - Read more
Joshua Hofmann from Vertical Acuity commented on Jun 3, 4:55 PM

Couldn't agree more Corey, it's the cornerstone of our measurement platform. It's not just the campaigns that need measurement to establish baselines for engagement, its the effectiveness of the content where the brand appears. How does HP, Apple, or the band U2 know if 20, 30, or 40 seconds is good without a baseline? Our approach is based on directly measuring the brand in the content across sites, but the conclusions are the same. If your content is effective, your engagement metrics will rise.
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Dumb Is As Dumb Does by Steve Smith (Mobile Insider - Jun 4) 2 replies in last 24 hours; 2 replies total

Dean Collins from Cognation Inc commented on Jun 4, 12:24 PM

When is someone going to open up a multiplatform mobile appstore?
Ex. http://iphone.mobileappstore.com and http://windows.mobileappstore.com
If a particular manufacturer wanted something they could set up http://samsung.mobileappstore.com
Offering it with carrier billing but multiple choice makes sense to me.
Cheers, Dean
katie palani from Swift Communications Inc. commented on Jun 4, 11:40 AM

I do think it's important to take a step back from the iPhone craze and realize, as Steve is saying here, that the numbers of folks using "dumb" phones is staggering, and that just because we don't have a "smart" phone doesn't mean we are not tech-savvy or we don't want mobile access. Great point, Steve.
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Behavioral Targeting To Rescue Newspapers? by Wendy Davis (Daily Online Examiner - Jun 3) 2 replies in last 24 hours; 2 replies total

Andrew Boer from OboeMedia commented on Jun 4, 12:03 PM

I don't get this argument.
BT by definition makes the data/behavior behind a user more important than the context and environment in which it is consumed. Newspapers were valuable because they aggregated an audience; which sustained an expensive content creation model. But BT devalues the Publisher aggregation/context -- BT doesn't care whether you are on a newspaper or MySpace.
If these are equal, the likely effect is to increase the value of the MySpace inventory and decrease the value of the newspaper inventory.
That might sound great for data companies like Microsoft, but unlikely to save newspapers, ne?
What am I missing here?
Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net commented on Jun 3, 5:52 PM

Some BT folks just don't have enough to do. Go sell some local on line newspaper ads and depend upon that commission for your total income. Just don't quit your full time night job.
Join this conversation.

Limited-Assortment Stores Gain Street Cred by Sarah Mahoney (Marketing Daily - Jun 3) 2 replies in last 24 hours; 2 replies total

Chip Meade from FreshAvails.com commented on Jun 4, 11:29 AM

They and this publication lose that "Street Cred" with a big oversight in the graphics. This is just another blemish on online maketing professionals desire to appear as "Professional" as our print counterparts.
http://www.freshavails.com/2009/06/04/a-tale-of-online-brand-disappointment-and-laziness/
Monica Bower from Radiant Technology commented on Jun 4, 9:10 AM

Would be good to put a pic up of their actual site rather than a squatter.
http://www.aldifoods.com/
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Bada Bing! Microsoft Outperforms Google In Porn by The Riff (Online Media Daily - Jun 3) 2 replies in last 24 hours; 2 replies total

Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net commented on Jun 4, 9:58 AM

Is there a Bing blocker? A Bing pill? A Bing bling? It is not the guns, just the people who misuse them. Discuss among yourselves unless you have had a child who has misused a product.
Monica Bower from Radiant Technology commented on Jun 4, 9:04 AM

I don't just love this article; I am in love with it.
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Display Ad CPMs Won't Recover by Dave Morgan (Online Spin - Apr 30) 1 reply in last 24 hours; 22 replies total

Andrew Boer from OboeMedia commented on Jun 4, 12:20 PM

I missed this article when it came out. I think it is exactly right..I would add a fourth reason why CPM's won't recover. A significant percentage of inventory in the market is now sold by Ad Networks who aren't price sensitive due to "passbacks" or "defaults". While they certainly would prefer to make the maximum amount on an ad sale, they have no skin in the game -- and any price is better than zero as long as the Publishers don't shut them off. So they all compete with lower and lower bids, driving prices down.
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Ad Gurus Find The 'Real Value' Of Online Advertising Remains Elusive by Joe Mandese (Online Media Daily - Mar 4) 1 reply in last 24 hours; 12 replies total

Kevin Pike from Sweet Spot Marketing commented on Jun 4, 10:43 AM

I COULDN'T DISAGREE MORE!!
Because they have "CEO" in their title doesn't make them right. I bet they have traditional marketing bias - I mean backgrounds - and don't even look at Adwords or Analtyics reports. Ask anyone that actually does online marketing and it not rocket since.
I bet they are smart people, I would be happy to teach them how to measure and adjust online ads for better ROI in under an hour if they need my help.
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The Word, According to Facebook by George Simpson (Online Media Daily - May 29) 1 reply in last 24 hours; 10 replies total

Brad Stewart from Adjoy Inc. commented on Jun 4, 9:03 AM

Not to get distracted from the more salient issues in this article, but please George! "dastardly coward" or "pusillanimous" are obviously more appropriate when illustrating the dialogue of children. ???
An international frictionless, and secure micro-payment system that hits a tipping point, as could well happen with FB's upcoming transaction system, is major news. The effects this will have on content et. al. monetization is earth shattering.
Over 200 million people will have direct access to this currency, with very little transaction penalty. This could become the most pervasive currency in the world. Quickly.
I applaud FB for jumping into the colloquial murky pool. Entire new economies could emerge from this long overdue act of bravado.
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Recession's Impact On Eco-Friendly Marketing by Maryanne Conlin (Marketing:Green - Jun 3) 1 reply in last 24 hours; 6 replies total

STEPHANIE AZZARONE from CHILD'S PLAY COMMUNICATIONS commented on Jun 4, 4:23 PM

Compliments on this very insightful piece, Maryanne. As our company increasingly publicizes green products and activities marketed to moms, it's helpful to gain a better understanding of the mindset of different categories of consumers.
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See Spots Run? And Addressable Issue by Mitch Oscar (TV Board - Jun 2) 1 reply in last 24 hours; 5 replies total

Cody Crane from CCH commented on Jun 3, 5:57 PM

À la recherche du temps perdu Reading Marcel Proust's Remembrance of Things Past was for years the Bar Mitzvah into Intellectual-hood for generations of masochists willing to suffer seven volumes of aimless wanderings through the daydreams and memories of characters unable to act. Proust's great contribution of "involuntary memories," memories in which our day to day events evoke unrelentingly boring recollections is a theme picked up in Mitch's latest souvenir involontaire. It seems as each day's events locate in his brain yet another flashback to the days Mitch actually worked in the advertising business. Ads need verification. Addressable ads need verification -do ya think?
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Search Reshaping The Advertising Business by Max Kalehoff (Online Spin - May 8) 1 reply in last 24 hours; 4 replies total

John Nardone from [x+1] commented on Jun 4, 10:45 AM

Max,
You make some great points in your article, especially regarding the trend towards a flight to performance marketing in a down market, and how search has transformed the traditional purchase funnel into a continuous cycle with multiple points of entry.
I would add that search-driven performance marketing can be continually optimized based on behavior and response, and that with high consideration purchases, even brand marketing can be performance (or ROI) based with the right digital emphasis. Also, this trend toward a purchase cycle shifts the focus to the website and landing pages, where advertisers need to utilize tools that will help them collect and leverage the right data and manage the customer experience, in order to give each visitor a rich, tailored experience that pushes the response button.
I recently made a presentation on this same topic at the Forrester... - Read more
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Just An Online Minute... Nerdlings Puck Themselves At The Internet Week Kickoff Party by Kelly Samardak (Just An Online Minute - Jun 2) 1 reply in last 24 hours; 4 replies total

Steve Markowski from S. Markowski, LLC commented on Jun 4, 12:12 AM

Kelly,
Only you could get away with "sassy little sidekick".
BTW Ivanka is keynoting on brand integrity at DM Days NY on the 16th.
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Online Display CPMs Plummet, New 'Secondary Premium' Ad Market Emerges by Joe Mandese (Online Media Daily - Jun 3) 1 reply in last 24 hours; 3 replies total

Kathryn Koegel from Marketing Consulting commented on Jun 4, 9:14 AM

What I don't get is why publishers, who own those audiences that Rubicon is calling the "secondary premium market" are not fully monetizing them themselves. Ad networks perform a valuable service but have commoditized online advertising into DR inventory and will continue to erode pricing. The move towards publishers of quality content creating vertical networks and not declaring that anything non-contextual on their sites is "remnant" is a positive one. For an in depth discussion of ongoing challenges plus positive developments in display, this paper was published last month: www.primaryimpact.com/stateofdisplay.html
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Media Diary J. Walker Smith by J. Walker Smith (Media Magazine - May 1) 1 reply in last 24 hours; 2 replies total

Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net commented on Jun 4, 9:42 AM

ooooooo,,,,,,no potty breaks, no cleansing breaks, no friend breaks, definitely not ready for family breaks....oooooooo....
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Coping With Recession by Jack Loechner (Research Brief - Jun 3) 1 reply in last 24 hours; 2 replies total

Britta Meyer from Loomia commented on Jun 3, 7:16 PM

very insightful study, thank you! it's fascinating to think about one consumer's different profiles depending on the product or service considered for consumption. as an example, I'm consistently not an ostrich, but a justifier (for the opera outfit since we have the tickets already), a treater (saved all week on brought-in luncheons, now can buy champagne for the weekend), and somewhat of a vulture (for condo-shopping). would popular segment combinations possibly provide additional insight to marketers?
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BT: Can It Mean Behavioral Responses To Ads? by Laurie Sullivan (Behavioral Insider - Jun 4) 1 reply in last 24 hours; 1 reply total

Carolyn Hansen from Hacker Group commented on Jun 4, 3:01 PM

I'm showing my bias as a direct marketer, but I have to wonder why it's so significant to know that my advertising message made someone sweat or raised their heart rate. That's not really the goal, is it? In direct marketing, the goal is sales. In traditional advertising the goal is awareness or brand liking. Not palpitations.
The significant quote is: "When the media evokes an emotional response -- a rise in active attention -- then you know you have a message that had an impact."
Maybe. But you have no idea what kind of impact.
It strikes me as a little sad that David Ogilvy himself (for whom I assume the Grand Ogilvy is named) said "If I want to get a high recall score, all I have to do is put a gorilla in a jockstrap." Attention is not... - Read more
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The Collaborative Alliance by Mitch Oscar (TV Board - May 26) 1 reply in last 24 hours; 1 reply total

deborah armstrong from media space solutions commented on Jun 4, 2:27 PM

Review on the sessions of TCA?
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TV Star Debuts IPhone App For Restaurant, Retail Deals (Marketing Daily - Jun 4) 1 reply in last 24 hours; 1 reply total

Michael Durwin from Social Media & Online Consultant commented on Jun 4, 12:47 PM

You neglected to mention that you can follow Greg on Twitter: @greggrunberg
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Can't We All Just Get Along? by Casey Wilson (Performance Insider - Jun 4) 1 reply in last 24 hours; 1 reply total

Michael Hubbard from Media Two Interactive commented on Jun 4, 12:16 PM

Not that I disagree completely with your article, but being on both the winning side and the losing side - I can tell you with 100% certainty that none of this is the agencies responsibility. How professional this is handled comes down to how professional a client lays out the ground work. For example, a year or so ago we lost a large client - and the client notified us via email (bad move #1). The new interactive director flat out lied b/c she didn't understand what we were doing, so she brought in a new agency. After a 3+ year successful relationship with the company (before this new director came into play), we did not want the company to fail as we enjoyed them and believed in them - so we did everything in our... - Read more
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Deal Advances E-Wallet Technology, But Adoption Still Slow by Laurie Sullivan (Online Media Daily - Jun 4) 1 reply in last 24 hours; 1 reply total

Anne Gallagher from Catapult Marketing commented on Jun 4, 11:23 AM

Thanks for the article, but I am surprised that you didn't mention 2D codes directly. While RFID tagging isn't as readily accessible to the general public since you need a reader and some cash to create the tags, 2D codes can be used by anyone with a smartphone, right now, for free.
The slow adoption rate in the U.S. has been a Catch-22; marketers & retailers hesitate to use & promote the technology because the public doesn't use it, but the public doesn't use it because they've never seen it. Hopefully awareness will start to pick up momentum because the communication and marketing potential of 2D codes are really exciting. Thanks.
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7-Eleven To Intro Iced-Coffee Market In Big Way by Karl Greenberg (Marketing Daily - Jun 3) 1 reply in last 24 hours; 1 reply total

Rosanne Fernandez from Comax Flavors commented on Jun 4, 11:17 AM

Coffee beverages are really becoming huge. Starbucks, Dunkin Donuts, and McDonalds...now 7-11 iced coffee. It makes what used to be considered an "adult drink" appetizing to people of all ages because it has become more of a dessert type beverage. It is a little strange to have my 14 year old be asking me for coffee, but I understand why when it is served to you with the whipped cream and the little chocolate swirl on top.
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'Morning Joe' And Its Caffeine-Branded TV Newscast: A Good Buzz? by Wayne Friedman (TV Watch - Jun 4) 1 reply in last 24 hours; 1 reply total

Aldo Bender from SmartSystems Media Group commented on Jun 4, 10:31 AM

Wayne, "Morning Joe" sold out long ago, actually when he re-signed with MSNBC... Starbucks is just the latest and most obvious.
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MMA: Mobile Marketing To Grow 26% This Year by Mark Walsh (Online Media Daily - Jun 4) 1 reply in last 24 hours; 1 reply total

Matt Albiniak from Nerdery Interactive Labs commented on Jun 4, 10:22 AM

If you're with an agency wondering "how can we leverage mobile for our end clients," consider yourself invited to our free iPhone webinar for agency partners.
http://nerdery.com/iphone
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Turkey Takes Times Square By Storm (Marketing Daily - Jun 3) 1 reply in last 24 hours; 1 reply total

Ruth Papazian from Wolters Kluwer commented on Jun 4, 6:59 AM

Those ruins are more often than not ancient Armenian churches that the Turks destroyed after their etnnic cleansing of entire villages of people who used to worship in them. The Ottoman Empire had millions of Christian citizens, now the country of 70 million is 99.8 percent Muslim - and before anyone books a vacation (s)he should stop to think how that happened.
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7 Myths Of Metrics by Gray Hammond (Marketing Daily - Jun 3) 1 reply in last 24 hours; 1 reply total

David Slatter from Claymore Marketing llc commented on Jun 3, 5:18 PM

Great article- over the past 28 years I have come across all of these myths in various forms and disguises in some of the most unlikely organizations. In many cases there are metrics in place, however they are not synchronized and shared across the organization. The result is the organization lacks a holistic view of the customer experience. Metrics should be defined so as to track the customer experience as they move through the various touchpoints, and with the correct sequencing it is possible to watch out for dependencies and leading indicators that can act as an early warning system.
David Slatter Claymore Marketing
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Daily Online Examiner: FTC, Sears Settle Complaint About Web Tracking Software

noreply@blogger.com (Le Hoang) — Thu, 04 Jun 2009 20:21:00 +0000

By Wendy Davis, Thursday, June 4, 2009 SUBSCRIBE | RSS | REPLY TO EDITOR | MEDIAPOST

FTC, Sears Settle Complaint About Web Tracking Software

When you think of spyware, Sears probably isn't the first name that comes to mind. But the Federal Trade Commission announced today that the retailer had agreed to settle a complaint alleging it had installed tracking software on visitors' computers without providing adequate notice.

The settlement calls on Sears Holdings Management Corporation(which owns Sears and K-Mart) to destroy all data collected in the past and also to "clearly and prominently" notify Web users about tracking applications in the future.

The FTC also made public its complaint against Sears today. The agency alleges that from April 2007 through January 2008, Sears distributed tracking software created by a third party as part of a market research program. The FTC doesn't name the third party, but Harvard Business School professor Ben Edelman reported last year that the company was working with comScore.

The FTC asserts that Sears sent pop-up ads to 15 of every 100 visitors, inviting them to submit an email address. People who did so received email to the "My SHC Community." Those messages invited users to download software that would track "online browsing." People also were promised $10 if they kept the software for at least one month.

The licensing agreement disclosed that the software would track all Web activity. But the FTC said the initial email, which talked about tracking "online browsing," didn't sufficiently convey that the program would "monitor nearly all of the Internet behavior that occurs on consumers' computers." Sears didn't admit wrongdoing in the proposed consent decree.

What's striking here is that the allegations don't seem quite as bad as in some of the more notorious adware/spyware complaints. Consider, there was no allegation that Sears hijacked browsers or used affiliates to do drive-by installations. Instead, the complaint seems to be based solely on alleged deficiencies in the notices sent to consumers. Also, consumers received at least $10 for allowing the software -- which is more than can be said in many situations.

Yet, the FTC went ahead with the case. If nothing else, that seems to signal that the agency is serious about cracking down on companies that track people online for marketing purposes but don't clearly disclose what they're doing.

This commentary is insightful. I recommend it to others.

Post your response to the public Daily Online Examiner blog.

See what others are saying on the Daily Online Examiner blog.

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Events Calendar

noreply@blogger.com (Le Hoang) — Thu, 04 Jun 2009 20:05:00 +0000

Thursday, Jun 4, 2009 SUBSCRIBE LIST AN EVENT MEDIAPOST HOME

Here's the industry most comprehensive Events Calendar. To submit an event visit MediaPost.com or email events@mediapost.com

Next Week

Monday, June 08, 2009

Incisive Media : SEARCH ENGINE STRATEGIES TORONTO CONFERENCE & EXPO

Metro Toronto Convention Centre

The global SES Conference and Exposition Series educates tens of thousands of delegates each year, with a 98% satisfaction rate. In its 6th year, the SES Toronto conference is designed to appeal to new, intermediate and seasoned marketers looking to advance their SEM and SEO skills. From universal and blended search to the latest tactics in search friendly design, SES Toronto affords delegates a comprehensive learning and networking opportunity.

Monday, June 08, 2009

MEDIA BUYING ACADEMY'S "BOOT CAMP"

Atlanta, GA

Don't miss 4 1/2 days (or a portion thereof) of hands-on, "this-is-how-you-do-it" media buying training taught by some of the industry's top-notch, experienced, well-respected Instructors. Our "Boot Camp" truly is a fast-paced, informative, "get-you-up-to-speed-fast" curriculum that trains the novice and the pros. Terminology, Media Research, Spot Radio, TV, Cable, Newspaper, Internet, Outdoor, Transit, Theater, Alternative Media, Media Plans and much more. 300-800 page workbooks for each day you attend - bring an extra suitcase with you to get them home! Let us teach you how to buy media with power and confidence! Call 1-800-MBA-BUYER or visit: www.mediabuyingacademy.com for a class near you.

Monday, June 08, 2009

MarketingProfs : MARKETINGPROFS BUSINESS-TO-BUSINESS FORUM 2009

The Renaissance Boston Waterfront Hotel, Boston, MA

MarketingProfs Business-to-Business Forum will give you definitive solutions to the three biggest challenges facing b2b marketers today: integration, engagement and measurement. There are two full days of keynote addresses, concurrent sessions and Hot Seat Labs providing invaluable information, research, case studies and takeaways. And you can sit down with an expert during the One-on-One Therapy Sessions on blogging, Twitter, SEO, web usability and email.

Tuesday, June 09, 2009

OMMA METRICS & MEASUREMENT

New York, NY

OMMA Metrics & Measurement is a one-day conference dedicated to the exacting science of marketing measurement and analytics. This event brings together brand marketers, agency execs, marketing services suppliers, media companies and third-party measurement firms to examine the growing importance of metrics and measurement to their businesses. Topics include acquisition and conversion, customer retention, predictive analytics, and attribution.

Tuesday, June 09, 2009

BDI : SOCIAL COMMUNICATIONS LEADERSHIP FORUM

New York University Midtown Campus, New York, NY

The Social Communications Leadership Forum is an invitation only exclusive group of senior corporate communications, marketing, and media executives who lead their enterprises' social media strategy. Since 2003, BDI has produced cutting edge conferences on how social media and networking impacts communications. The leadership forum was created in response to the demand for a private program that is focused solely on the needs of the enterprise as it relates to their social communications' strategy and execution. We will achieve this primarily through case study presentations, analysis, and discussion. The forum will meet on a quarterly basis in both New York City and San Francisco.

Tuesday, June 09, 2009

AICP : 2009 AICP SHOW & NEXT AWARDS

The Museum of Modern Art

The 2009 AICP Show & Next Awards debuts June 9th at MoMA. For more information, and to order tickets, go to www.aicp.com/show.

Tuesday, June 09, 2009

ion interactive : ONLINE MARKETING POWER BREAKFAST

The Westin Market Street, San Francisco, CA

The Online Marketing Power Breakfast is a 2 hour seminar that will provide strategies for improving landing pages and increasing online marketing ROI. For more information call us at 561-922-5241.

Wednesday, June 10, 2009

Forum One Networks : ONLINE COMMUNITY UNCONFERENCE

Computer History Museum, Mountain View, CA, CA

The Online Community Unconference is a gathering of online community practitioners - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. Those involved in online community development (and social software in general) share many common challenges: community management, tools, marketing, business models, legal issues. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners.

Wednesday, June 10, 2009

Search Engine Strategies : SEARCH ENGINE MARKETING BOOTCAMP WORKSHOP

Sheraton Centre Toronto Hotel

Search engine marketing has quickly grown from a cottage industry into a multi-billion dollar marketing powerhouse. According to a report issued by the Search Engine Marketing Professionals Organization, search marketing accounted for roughly $5.75 billion in advertising spending in 2006. Piper Jaffray's Safa Rashtchy has predicted that paid search advertising alone will account for more than $33 billion in annual spending by the end of 2010. With search engine marketing quickly expanding beyond the simple realm of keyword research, on-page optimization and traditional paid search campaigns, it's becoming more and more difficult for businesses to know how and where to break into the mix with their own search related marketing efforts. If you are planning on attending Search Engine Strategies Toronto, but are not yet familiar with the nuances of search engine marketing, link building, viral marketing and online reputation management, this workshop will provide you with a crash-course in all things search marketing related.

Wednesday, June 10, 2009

Search Engine Strategies : WORKSHOP: SEARCH ENGINE OPTIMIZATION WORKSHOP

Sheraton Centre Toronto Hotel

A search-engine friendly Web site is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the terms and conditions set forth by the search engines (Google, Yahoo, MSN Search, Ask, etc.) Additionally, the site must satisfy the needs of site visitors.

Wednesday, June 10, 2009

Search Engine Strategies : GOOGLE ADWORDS TACTICS TO IMPROVE YOUR ROI

Sheraton Centre Toronto Hotel

Learn how to spice up your AdWords account by applying tactics learned in this session. You will first dive into the Psychology of Search that shows how consumers think and act throughout the search process. Next, you will learn how to choose the correct keywords to take control of when your ad is displayed. Then, you will study how effective ad copy can generate more clicks and increase your conversion rate. The landing page is fundamental to increasing conversions, and the session will cover usability and conversion optimization. Finally, you will learn everything you need to know about optimizing your account for Quality Score.

Wednesday, June 10, 2009

MITX-Massachusetts Innovation & Technology Exchange : MITX SOCIAL MEDIA SERIES EVENT: TO TWEET OR NOT TO TWEET

Fidelity Center for Applied Technology, 245 Summer Street, Fl 14, Boston, MA, Boston, MA

Everybody's talking about Twitter today - even Oprah. But is it all hype? Will Twitter last? We think Twitter will last if businesses can understand the mix of using Twitter as an engagement, distribution and monitoring tool and thus effectively communicate through this new communication channel. Don't miss the second event in the MITX Social Media series in which we'll explore the three strategies behind successful Twitter use. Follow this event series on Twitter using hash-tag MITXSM

Wednesday, June 10, 2009

ion interactive : ONLINE MARKETING POWER BREAKFAST

The San Jose Marriott, San Jose, CA

The Online Marketing Power Breakfast is a 2 hour seminar that will provide strategies for improving landing pages and increasing online marketing ROI. For more information call us at 561-922-5241.

Thursday, June 11, 2009

Latinvision : THE LATINVISION HISPANIC BUSINESS NETWORKING EVENT

172 Norfolk St. , New York, NY

An exclusive gathering of U.S. Hispanic and Latin American executives, professionals, entrepreneurs and business owners in a relaxed atmosphere that facilitates networking

Thursday, June 11, 2009

IZEA : AGENCY BOOTCAMP ON SOCIAL MEDIA :: CHICAGO

Maggiano's Little Italy, Chicago, IL

Agency BootCamp on Social Media is a FREE interactive panel discussion about social media marketing strategies, solutions, and applications, led by some of the leaders in the space. The intimate environment allows for both easy accessibility and engagement opportunities. LUNCH WILL BE PROVIDED.

Thursday, June 11, 2009

South Florida Interactive Marketing Association : THE GLITTER OF TWITTER

Riverside Hotel, 620 East Las Olvas Blvd., Fort Lauderdale, FL

The panel will discuss how to use Twitter and social media and the impact each has on Interactive Marketing. The meeting will address the pros and cons of using Twitter to enhance your marketing campaigns and which forms of social media are best for your business.

Thursday, June 11, 2009

Terralever : WEBINAR: WHAT CLICKS WITH MILLENNIALS? TESTED STRATEGIES TO ENGAGE THE MILLENNIAL GENERATION AND BOOST YOUR E-COMMERCE

Online

In these economic times where industries like retail have felt the impact of change in consumer behavior, there's never been a better, more important time for a marketer to leverage online marketing. Resist the urge to pull back on marketing during these uncertain times. In this webinar, Scott McAndrew, Director of Strategy for Terralever will show you what e-commerce retail marketers can do online to cut through the clutter and build brand, lift web traffic, drive conversions and grow market share affordably and effectively while focusing on the millennial generation.

Thursday, June 11, 2009

MITX-Massachusetts Innovation & Technology Exchange : BIMA EDUCATIONAL EVENT: RADIO GONE WILD: HOW CAN ADVERTISERS LEVERAGE THE POWER OF MUSIC? WHAT YOU NEED TO KNOW TO SUCCEED

Hill Holliday, 53 State Street, Red & Ted Room, Boston, MA

Pandora and other Digital Music pioneers have developed unique advertising strategies for some the world's leading brands. Hear from industry leaders what has worked and what hasn't, and how today's and tomorrow's changes will affect advertisers and brands. Join BIMA for its first-ever exploration of how the world of music and advertising are intertwined, and hear industry experts talk about the challenges and successes.

Thursday, June 11, 2009

Gelf Magazine : MEDIA CIRCUS, JUNE 11: THE BUSINESS OF HYPERLOCAL

JLA Studios, Brooklyn , New York, NY

Media Circus returns to Brooklyn on June 11 with a night dedicated to The Business of Hyplerocal. The dream of targeted online journalism--a newspaper tailored just for you!--is finally being realized, but is it sustainable? Gelf's monthly speaking series on all things media will examine hyperlocal by hearing from the people driving it. Mark Josephson, CEO of the hyperlocal start-up Outside.In, will be joined by Andy Newman, the Brooklyn-based blogger for the New York Times's The Local, and another Brooklyn blogger to be determined. The work of local artists will be on display, as well.

Friday, June 12, 2009

The Stevie Awards : LATE ENTRY DEADLINE FOR 6TH INTERNATIONAL BUSINESS AWARDS

Marriott Marquis, New York, NY

Last chance to enter the "international Stevie Awards," featuring many categories for advertising, web sites, video, and live events. Open to all organizations worldwide.

Coming Soon

Monday, June 15, 2009

MEDIA BUYING ACADEMY'S "BOOT CAMP"

New York, NY

Monday, June 15, 2009

O'Reilly Media : TWITTER BOOT CAMP

New World Stages, New York, NY

Join O'Reilly Media founder and CEO Tim O'Reilly, Edelman Digital SVP Steve Rubel, and Twitter expert Sarah Milstein at this one-day boot camp. Attend this event to learn best practices you can immediately apply to engage your customers and grow your business.While the necessity of businesses having a presence on Twitter is becoming more apparent every day, many marketing professionals face some common obstacles to entering the Twittersphere: 1. Lack of time and resources to create and manage Twitter campaigns for their business and/or brand; and 2. Difficulty conveying to management/decision makers - the "ROI" of Twitter. At O'Reilly's Twitter Boot Camp, participants will learn:why and how they need to get their businesses and brands on Twitter; what works and what doesn't; some ethical and legal pitfalls to avoid; and how some businesses are already measuring ROI and customer engagement on Twitter--directly from the people behind the brands, businesses, AND communities that are successfully interacting on Twitter everyday.

Monday, June 15, 2009

DMA - Direct Marketing Associatio : FAST FORWARD 2009

New York, New York, NY

Fast Forward 2008 is an annual event exclusively for senior executives in the list and data community responsible for charting the course of a company's future. It's the only conference geared specifically for high-level data marketing professionals, spearheaded by a task force from today's top data companies.

Monday, June 15, 2009

Catapult New Business : NEW BUSINESS FROM SOCIAL MEDIA

103 West,, Atlanta, GA

New Business from Social Media, hosted by Catapult New Business, June 15-16, Atlanta - Agencies need to know how to leverage social media for new business. There are numerous resources and people talking about how social media can work...we're training you on how to do it and how to drive inbound new business leads. Join us for an intensive two-day, interactive educational and practical workshop on leveraging social media for agency new business. Topics include blogging, social networks, social media marketing, and how you can bring it all together as a proactive component of your new business strategy. This conference is designed to give you the knowledge and get you set-up and started. Learn industry best practices from social media expert Michael Gass, meet and talk with agencies and other thought leaders already profiting through social media. For more information, please visit http://www.newbusinessfromsocialmedia.com or call 404.574.1974.

Tuesday, June 16, 2009

OMMA VIDEO

New York Marriott Marquis, New York City

OMMA Video is designed for content producers, brand marketers and agency professionals to discuss the latest trends on online video advertising, content production, syndication and delivery. Top advertisers, agencies, and producers discuss and debate the shape of one of the fastest growing delivery platforms of the year. The conference includes keynotes, research presentations, and case studies- all covering and evaluating emerging video solutions.

Tuesday, June 16, 2009

Strategy Institute Inc. : INFOCOMM09: DIGITAL SIGNAGE TECHNOLOGY SUMMIT

Orange County Convention Center, Orlando, FL

Thanks to technology breakthroughs and the drop in hardware costs, digital signage is now an affordable, effective AND efficient way to communicate in real-time. How can you take advantage of this NEW WAVE? Your first step to becoming a "digital signage expert" is THIS CONFERENCE.

Tuesday, June 16, 2009

DMA : DM DAYS CONFERENCE & EXPO

Jacob K. Javits Convention Center, New York, NY

There's an explosion of new marketing technology, channels, strategies...and hype. DM Days New York goes beyond the buzz to help you profit from modern marketing today. Join thousands of marketing professionals in over 40 sessions, intensive workshops, specialized trainings, and roundtables, as well as exhibitor pavilions designed to keep you abreast of emerging trends and best-in-class marketing strategies. From beginner to expert, DM Days has something for you. For more information, visit www.dmdays.com.

Tuesday, June 16, 2009

Promax|BDA : PROMAX|BDA NORTH AMERICA

The Hilton New York, New York, NY

Promax|BDA is the world's largest television marketing conference attracting industry leaders and executives from top television networks, cable channels, local stations, station groups, distribution, syndication, media and creative agency, design and emerging media. Through sessions, panels, exhibits and screenings, Promax|BDA brings together the world's leading creative and strategic marketing professionals for three days of dialogue, debate and discussion about the international business of television marketing, promotion and design.

Tuesday, June 16, 2009

Search Engine Strategies : SEARCH ENGINE OPTIMIZATION: BASICS

Jacob K. Javits Convention Center, New York, NY

This workshop provides the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in search engine strategy.

Tuesday, June 16, 2009

nSynergy International : UPCOMING EVENTS: INTRODUCTION TO SHAREPOINT - VIC - JUN 2009

Microsoft, Southbank, Melbourne

Learn how your business can save time and money by implementing best practice solutions in an online environment.

Tuesday, June 16, 2009

MITX-Massachusetts Innovation & Technology Exchange : MITX 2009 TECHNOLOGY AWARDS

Westing Copley , Boston, MA

The 2009 Technology Awards will recognize and celebrate innovative technologies developed in New England. Winners will be announced in nine categories. Buy your tickets now! During the ceremony, we'll be showcasing each innovative finalist. As an attendees you'll learn about "what's next" in the technology world, how these products and services solve real live business challenges, and you may just find the solution you (or your client) have been searching for - at the 6th Annual MITX Technology Awards. Check out www.mitxawards.org/technology for more information!

Tuesday, June 16, 2009

Gotham Media : DIGITAL COCKTAILS: THE NEW ECONOMY-INVESTMENT PSYCHOLOGY: OPPORTUNITIES AND VULNERABILITIES

600 Fifth Avenue - Rockefeller Center, New York, NY

A panel for anyone and everyone seeking clues into what the new economy holds for the markets as well as individuals. What type of tactics and strategies are best for dealing with this new terrain? What are the ideal adjustments and possible pitfalls? A panel of experts will evaluate opportunities and vulnerabilities from both the micro and the macro perspectives.

Tuesday, June 16, 2009

Fahoury Ink : CONNECTIVITY * PRODUCTIVITY * EFFICIENCY: LEVERAGING TECHNOLOGY FOR BETTER BUSINESS PERFORMANCE

Hampton Inn, Somerset, NJ

Today, technology touches every aspect of your business. Join us for a highly productive, no-cost morning workshop that will reveal the must-know technology secrets you need to stay competitive: * Choosing the best phone system: What carriers don't want you to know * Internet, intranet or extranet? Leveraging online technology to run a better business * Technology for the right side of your brain: The social media mecca Learn how to use the best of today's technology tools to build your brand, foster a more productive business environment, and capture the attention of new customers.

Tuesday, June 16, 2009

Forrester Research : FORRESTER'S ONLINE COMMUNITIES AND SOCIAL NETWORKS WORKSHOP

San Francisco, San Francisco, CA

Social networks like Facebook, MySpace, and Bebo continue to entice consumers -- as a result marketers also join. Similarly, brands are creating their own communities, which can complete a need to let passionate customers connect with each other in a safe environment. Yet despite these needs, marketers must realize that 80% of success comes from strategy, planning, roles, and processes -- only 20% is technology. To be successful, marketers must have a strategy based around the POST methodology and learn how to measure the ROI of their social media marketing campaigns. In this Workshop you will learn to: Understand when to build an online community or join a social network Build frameworks and scorecards to create a strategy around social networks Develop a strong understanding around online community best practices Select the right vendor for your company, if appropriate for your needs

Wednesday, June 17, 2009

OMMA PUBLISH

New York Marriott Marquis Hotel, New York City

This one-day conference is designed for publishers, content producers, technology providers, marketing executives, and agency professionals to learn about the latest trends in online publishing. Leading practitioners will share experiences, successes, failures, insights, research, big ideas, and predictions on the future of online publishing. The conference will include keynote & research presentations, case studies, panel discussions, breakouts - all covering and evaluating new trends in producing digital content. This is an ideal event for Ad ops solution providers, Ad networks (display, video, in-text, ad exchanges), Behavioral Targeting solutions, Contextual Mktg providers, Rich Media companies, Creative/Design suite providers & any company that increases bottom-line revenue for online publi

Wednesday, June 17, 2009

AdMonsters : AD OPERATIONS TRAINING: INVENTORY MANAGEMENT & FORECASTING

London, GB

This training session will aid ad operations professionals from publishers and ad networks to manage and forecast inventory more efficiently. This training session aims to remove the fear factors and confusion surrounding inventory management, growing confidence and insight instead. This class starts with the basics of what inventory is and why inventory management is important. The session will go on to cover overselling, underselling, ad unit currency, manual systems vs. automated, inventory rules, ownership, data levels and combinations, impact of rich media on inventory, frequency capping, queries, reporting, forecasting. The session will also cover in house advertising, remnant inventory, sell through and yield analysis.

Wednesday, June 17, 2009

Media Leaders : 2009 GET TOGETHER - NEW YORK (6/17)

Underbar, W Union Square Hotel, New York, NY

OFFICIAL RSVP REQUIRED ON THE MAIN SITE: http://www.medialeaders.tv/ "CAN I BRING A FRIEND?" Yes, but make sure they RSVP HERE on the OFFICIAL PAGE: http://www.medialeaders.tv/ WHAT IS "MEDIA LEADERS"? Media Leaders was born from a small group of professionals that thrive on meeting new people and making lasting connections. Join leaders in media, marketing, advertising and entertainment as we discuss current events and new ideas. Mingle with today's professionals and find out how they're changing the way the industry operates. "HOW DO I LEARN ABOUT FUTURE EVENTS?" Be the first to hear about the next events closest to you...Join our mailing list: http://medialeaders.tv/mailinglist.php INTRODUCING: MEDIA LEADERS, a monthly experiential mixing event. Bring your business cards... Join leaders in media, marketing, advertising and entertainment as we discuss current events and new ideas. Become a Media Leader... Mingle with today's professionals and find out how they're changing the way the industry operates.

Wednesday, June 17, 2009

MRC-LA : MEDIA AND MARKETING RESEARCH COUNCIL LUNCH~~THE CHANGING AMERICAN CONSUMER~

The Sofitel Hotel

Tom Bernthal and Gareth Schweitzer, President and CEO, Kelton Research Join us as Tom Bernthal and Gareth Schweitzer, CEO/President and Co-Founders of Kelton Research, present their ongoing study, The Changing American Consumer. They will examine the impact of the recession on the American shopper and explore hidden opportunities for brands. What can communicators and marketers do today to stay ahead of the current mindset and better meet the needs of recession-era shoppers? The session will address: * Current consumer mentalities: How have buying processes and brand expectations evolved? * Emotional impacts of the recession economy: What changes are temporary? Which are here to stay? * Customer retention and acquisition opportunities: What can brands do?

Wednesday, June 17, 2009

Search Engine Academy of Oregon : SEARCH ENGINE MARKETING TIPS AND TACTICS

MacForce, Portland, OR

Join Colleen Wright of the Search Engine Academy of Oregon and get some search engine marketing tips and tactics that you can implement immediately. While introducing these marketing nuggets, she will also give you a brief overview of what you will learn in the "Ultimate SEO Mastery Workshop" coming in July. If you have been thinking about taking the class or just want information on SEO basics, this is one hour you don't want to miss.

Wednesday, June 17, 2009

Forum One Networks : ONLINE COMMUNITY HEALTH: GIVE YOUR ONLINE COMMUNITY A CHECK-UP

Virtual Event - Webinar

Online Community Health: Give Your Online Community a Check-up A webinar sponsored by Lithium Technologies and Forum One Networks June 17, 2009 - 11:00 am PST Is your online community healthy? How do you know? Join Joe Cothrel of Lithium Technologies and Bill Johnston of Forum One Networks to learn how to assess - and improve -- the health of your online community. Specifically, you will learn: * How to define "health" in an online community * How to measure online community health * How to concepts of community health can be applied to distributed communities (on Twitter, Facebook, etc.) * Three steps you can take today to improve the health of your community. Logistical details will be sent to registrants 48 hours before webinar begins. Register here: http://ochealth-mp.eventbrite.com

Wednesday, June 17, 2009

AdweekMedia / Nielsen Business Media : MEDIAWEEK MEDIA PLAN OF THE YEAR AWARDS

The Rainbow Room, New York, NY

This highly anticipated awards competition recognizes the year's best media plans as chosen by a distinguished panel of industry professionals.Come toast the Media Plan of the Year Awards winners on June 17th, 2009. The Media Plan of the Year Awards luncheon will be held The Rainbow Room in New York City. Don't miss this must-attend event.

Thursday, June 18, 2009

Forrester Research : FORRESTER'S WEB SITE REVIEW WORKSHOP

Forrester Headquarters, Boston, MA

For Web marketers, developers, and eCommerce professionals, the need for an inexpensive, efficient, and unbiased method for evaluating their sites is imperative. Forrester's Web Site Review Workshop teaches you how to review a site with the objectivity and expertise of a Forrester analyst. In this two-day intensive training session, Forrester analysts provide you with a tested method for assessing your B2C or B2B Web site, extranet, or intranet -- as well as your competitors' sites.

Thursday, June 18, 2009

Online Publishers Association : 2009 EYES ON THE INTERNET TOUR

The Grand Hyatt , San Francisco, CA

The Online Publishers Association (OPA) will be holding its 2009 Eyes on the Internet tour in June. The three city road show, now in its sixth year, is designed to update executives in the advertising, marketing and publishing communities on the most recent research and trends in online media and marketing.

Thursday, June 18, 2009

San Diego Ad Club : INTERACTIVE DAY 2009

Hilton San Diego Bayfront, San Diego, CA

The San Diego Ad Club presents the 5th annual "Interactive Day" conference on June 18th - a diverse and timely conference featuring a panel of prominent national speakers covering the latest trends in interactive marketing, advertising, e-commerce and social media. Speakers include LinkedIn Director of Advertising Sales, Steve Patrizi, who will present an exclusive luncheon keynote about social technologies and how they impact the way businesses interact with their customers. For details visit: www.interactivedaysandiego.com or call the San Diego Ad Club (858) 576-9833.

Thursday, June 18, 2009

Orange County Advertising Federation : BUILDING BRANDS THROUGH EMERGING MEDIA PART III: MOBILE MARKETING PANEL--THE NEW FRONTIER AND WHY YOU NEED TO BE THERE

Sutra Lounge-Triangle Square, Costa Mesa, CA

Mobile advertising and marketing has grown leaps and bounds in the last couple of years, from SMS marketing to mobile web display advertising. This panel discussion will help OC Ad Club members and guests learn the best ways to utilize the various properties of the cell phone device to reach consumers and create brand engagement. We will discover ways to measure success, how to inegrate mobile with other media, and the freshest things on the mobile market.

Thursday, June 18, 2009

Inside Facebook : HOW TO BE EFFECTIVE ON FACEBOOK FOR LARGE BRANDS AND ADVERTISERS

303 Second Street, 6th Floor, South Tower, San Francisco, CA

Inside Facebook will hold an interactive marketing program entitled Rules for Success & Best Practices for Brands and Ambassadors, on Thursday, June 18, 2009 from 8:30 a.m. to 12:00 p.m. at the offices of Razorfish. The half day event, sponsored by Razorfish, one of the world's largest digital agencies, focuses on the landscape and realities of marketing in Facebook for large brands and advertisers. Attendees will gain a deeper understanding of products and opportunities in the Facebook ecosystem as well as network with social media industry thought leaders. The cost of the event is $50.00 per person. To register and request an invitation, visit http://www.facebookmarketingseries.com/contact.php.

Thursday, June 18, 2009

IABC : HOW TO MAKE THE BEST OF A TOUGH (COMMUNICATION) SITUATION

Your computer

You don't have to reinvent your communication plan whenever bad news strikes. In this teleseminar, you'll learn (or perhaps relearn) the basic components of bad news delivery, including the impact bad news communication can have on future outcomes, the roles of supervisors and senior executives, and what to ask executives before a layoff or closure.

Thursday, June 18, 2009

Forrester Reserach : FORRESTER'S TOP 10 WEB DESIGN FIXES FOR IMPROVING BUSINESS RESULTS WORKSHOP

Forrester Research Headquarters, Boston, MA

Every Web site has usability flaws that stop customers from buying products or services, finding information, and getting help. Yet many of these problems are easy to find and not much harder to fix - if you know what to look for. Whether you're responsible for online customer experience, interactive marketing, or overall eBusiness performance you need a fast, objective way to spot the common - but serious - design problems that hurt online business performance. This hands-on Workshop teaches participants the same objective techniques Forrester analysts use to find well known usability problems for research and for clients. These methods apply to any type of site, including B2C or B2B Web sites, extranets, and intranets. Based on Forrester's long-running Web Site Review Workshop, this one-day intensive session helps participants uncover 10 Web design problems that: afflict more than half of the 1,200 sites tested by Forrester, are easy to spot, and produce ROI when fixed.

Friday, June 19, 2009

Internet Strategy Forum : MAKING THE RIGHT MOVES FOR DIGITAL GROWTH IN TURBULENT TIMES

NYU, New York, NY

Please join us for an intimate discussion with top business leaders from Victoria's Secret, NBC Universal, Hearst and eMusic where they'll be sharing insights on how they are growing their digital businesses.

Monday, June 22, 2009

Forrester Research : FORRESTER'S CUSTOMER EXPERIENCE FORUM 2009

Grand Hyatt New York, New York, NY

Forrester's Customer Experience Forum will bring together leaders from a variety of industries who are navigating their way through a multi-year journey to customer experience excellence -- despite the current economic downturn. This event will provide both strategy and tactics for how to design great web sites, master cross-channel experiences, build a customer-centric culture, and reinforce brands with every interaction. You'll come away with a vision of the future and fresh ideas for how you can maintain your momentum during the recession and on into recovery.

Monday, June 22, 2009

The Stevie Awards : 2009 AMERICAN BUSINESS AWARDS

Marriott Marquis Hotel, New York, NY

Awards banquet for the 7th annual Stevie Awards. A wide range of categories covering business and corporate media as well as companies, departments, and professionals.

Monday, June 22, 2009

MEDIA BUYING ACADEMY'S "BOOT CAMP"

San Francisco, CA

Monday, June 22, 2009

Gravity Summit : GRAVITY SUMMIT AT UCI - SOCIAL MEDIA MARKETING FOR BUSINESS

University of California, Irvine, Faculty Club, CA

Gravity Summit events help bridge the gap between the new Social Media Marketing tools and the business community. We seek to help educate and inform marketing professionals, small business owners, advertisers, and c-Level executives, and others, about the exciting new marketing and communications landscape that is evolving daily.

Monday, June 22, 2009

The Advertising Research Foundation :

432 Park Avenue South, New York, NY

Learn how to create stronger brand stories, get better recognition of your research, and find ways to indelibly etch insights among your stakeholders. Discover how to develop a "creation story" for your brand from the experts at Levi Strauss and Thinktopia, how to capture stories from consumers and step-by-step methods for bringing consumers to life. Practice story theory with methods, tools and exercise.

Tuesday, June 23, 2009

SustainCommWorld : GREEN MEDIA CONFERENCE

Columbia College, Chicago, IL

The Green Media Conference will focus on bottom-line solutions to address enterprise communication and sustainability including: increased brand equity; growing shareholder value; business risk reduction; supply chain activity; sustainability reporting; carbon foot-printing and more. The conference will offer top executives uniquely valuable perspectives probing every aspect of sustainable communications from initiating a sustainability program, best practices and implementation strategies, to sustainability reports. The Conference brings together thought leaders in sustainability with a focus on the graphic communication industry and marketing communications, their supply chains and relevant enterprise stakeholders to discuss, challenge, learn and drive implementation of best practices in the greening of media. The keynote speakers were chosen to deliver the big picture of sustainability as well as the tools needed for people to implement green initiatives the next day, next month and next year.

Tuesday, June 23, 2009

Advertising Research Foundation (ARF) : AUDIENCE MEASUREMENT 4.0

Millennium Broadway Hotel, New York, NY

The way consumers use media is changing at an unprecedented rate. Knowing the latest developments in audience composition and measurement across platforms is critical to ensuring your company's money is spent most effectively. Get up-to-the-minute on the latest evaluation approaches and technology at The ARF's Audience Measurement Symposium. Register now at http://www.thearf.org/assets/am-09

Tuesday, June 23, 2009

OMMA SOCIAL

New York City

OMMA Social is designed to guide you through the terrain of social media and how it relates to your brand or web property. This one-day conference will address social marketing challenges and provide insight into the future of this new medium including valuable information on the tools and resources available to utilize components such as conversational advertising, widgets, hosted communities and syndicated user-generated content to its fullest extent. Top names in the industry will share secrets for connecting with consumers online using social networks and uncover new insights and emerging trends of this burgeoning phenomenon.

Tuesday, June 23, 2009

Online Publishers Association : EYES ON THE INTERNET TOUR

The Westin Michigan Avenue , Chicago, IL

Tuesday, June 23, 2009

AWNY : LEARN HOW INSIDERS CONCEPT, PLAN AND BUY DIGITAL MEDIA

Time, Inc, New York, NY

Learn How Insiders Concept, Plan and Buy Digital Media with David Rollo, SVP Director of Digital Media Strategy, 22squared

Tuesday, June 23, 2009

GasPedal & Blog Council : BLOGWELL: HOW BIG COMPANIES USE SOCIAL MEDIA

Mission Bay Conference Center at UCSF, San Francisco, CA

Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You'll learn how to get started, get past roadblocks, and make your social media program phenomenal -- in one afternoon, for just $250. BlogWell is all about how big brands use social media. No agencies, no startups -- just big companies sharing what they've learned. Get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You'll ask questions, discover new ideas, and get answers from people who have been there, done that -- and learn it all in four hours (and be home for dinner). BlogWell is presented by GasPedal and the Blog Council. For more information, visit http://gaspedal.com/blogwell or call 312-932-9000.

Wednesday, June 24, 2009

HOW magazine : HOW DESIGN CONFERENCE

Austin Convention Center, Austin, TX

The 2009 HOW Design Conference will be held June 24-27 at the Austin Convention Center in Austin, Texas. This annual creativity, business and technology conference for graphic designers will feature 50 speakers, 60+ sessions and eight three-hour workshops. Whether you're looking for software instruction, creativity boosters or tips for growing your career in a tough economy, you'll find it at the HOW Design Conference.

Wednesday, June 24, 2009

Solutions Insights : ACCELERATING YOUR SOLUTIONS BUSINESS

HULT International Business School, Cambridge, MA

A One-Day Workshop on Developing, Marketing, and Selling High Value Business Solutions.

Wednesday, June 24, 2009

MITX - Massachusetts Innovation & Technology Exchange : WEB MARKETING ON A SHOESTRING: BEING SCRAPPY IN A DOWN ECONOMY WITH FREE AND LOW-COST TECH

K&L Gates, State Street Financial Center, One Lincoln Street, Boston, MA

In this MITX Web Marketing on a Shoestring forum, you'll learn about free and low-cost web marketing tools and services in three critical categories -- site analytics, social media and search. These are technologies that you can adopt, use today to be a better marketer --- and impress your boss. A MITX panel of real-world marketers and consulting experts will showcase a number of light-on-your-wallet software options that you can get rolling with a little effort and even less money.

Wednesday, June 24, 2009

Forrester Research : FORRESTER'S WINNING THE LOYALT OF FINANCIAL SERVICES CUSTOMERS WORKSHOP

Grand Hyatt New York, New York, NY

Confidence in financial institutions is at historic lows. Stung by the worst financial crisis in a generation, US consumers are mistrustful and angry. Customer advocacy scores tell the story: This year, consumers rated the firms they use lower than ever before. That's bad news, because six years of Forrester data shows that customer advocacy is the real secret to enduring consumer relationships. Attendees at this intensive full-day Workshop learn how customer advocacy works and what firms do to earn customer loyalty -- online and through other customer channels. We cover the economics of loyalty, the elements of customer advocacy, and the art of organic growth. The session is led by Forrester Vice President and Principal Analyst Bill Doyle, who has led Forrester's customer advocacy research from the start.

Thursday, June 25, 2009

BtoB Magazine : BTOB MAGAZINE'S NETMARKETING BREAKFAST - NEW YORK

Grand Hyatt, 109 East 42nd Street, New York, NY

Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them.

Thursday, June 25, 2009

AdMonsters : AD OPERATIONS TRAINING: THIS IS YOUR AD SERVER: DFP (DART FOR PUBLISHERS)

New York, NY, New York, NY

Dart for Publishers (DFP) is one of the most powerful and multi-facted ad servers on the market today. This training session will provide a comprehensive and detailed overview of the capabilities offered by DFP and provide the information on how to traffic ads and serve campaigns more efficiently through the application.

Thursday, June 25, 2009

Online Publishers Association : 2009 EYES ON THE INTERNET TOUR

The Sheraton New York Hotel & Towers, New York, NY

Thursday, June 25, 2009

Sobel Media : BREAKFAST WITH DANNY MEYER

Tabla Restaurant, New York, NY

On Thursday, June 25, Sobel Media, in alliance with Danny Meyer, CEO of the Union Square Hospitality Group and author of "Setting the Table: The Transforming of Hospitality in Business" will host "Breakfast with Danny Meyer" at Tabla (11 Madison Avenue at 24th Street) from 7:30-9:30 AM. Danny will share the lessons he's learned while developing the winning recipe for doing the business he calls "enlightened hospitality." This philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way. $100/$85 for members. For registration and more information: http://bsobel.googlepages.com/breakfastwithdannymeyer

Thursday, June 25, 2009

MITX - Massachusetts Innovation & Technology Exchange : VIDEO SERIES EVENT: CONVERGENCE OF TV & VIDEO

Microsoft, 1 Memorial Drive, Cambridge, Boston, MA

As the web and television converge, a new breed of consumers are growing used to the idea that the Internet is the new cable box. As this convergence unfolds, new opportunities to engage the audiences from a marketing perspective arise.

Monday, June 29, 2009

MEDIA BUYING ACADEMY'S "BOOT CAMP"

St. Louis, MO

Monday, June 29, 2009

Laredo Group : INTELLIGENT SELLING OF INTERNET ADVERTISING - LEVEL I

Hilton Atlanta, 255 Courtland St. NE, Atlanta, GA

Gain a thorough understanding of basic and intermediate industry terms, concepts, technologies and internet & interactive advertising principles. If you're new to the industry, or need to improve your knowledge and skills this is an essential course. Visit our website for a complete course description and outline. www.LaredoGroupSeminars.com

Monday, June 29, 2009

Laredo Group : INTELLIGENT PLANNING & BUYING OF INTERACTIVE MEDIA - LEVEL I

Hilton Atlanta, 255 Courtland St. NE, Atlanta, GA

Monday, June 29, 2009

Personal Democracy Forum : PERSONAL DEMOCRACY FORUM CONFERENCE 2009

Jazz at Lincoln Center, New York, NY

The Personal Democracy Forum is the world's largest and best known conference on the intersection of technology and politics. For the sixth year, more than 1,000 top opinion makers, political practitioners, technologists and journalists will come together to network, exchange ideas, and explore how technology and the Internet are changing politics, democracy, and society.

Tuesday, June 30, 2009

Laredo Group : INTELLIGENT PLANNING & BUYING OF INTERACTIVE MEDIA - LEVEL II

Hilton Atlanta, 255 Courtland St. NE, Atlanta, GA

Provides in-depth basic and intermediate knowledge on "how to" develop and manage online and interactive advertising, marketing and emerging digital media campaigns. Attendees will be guided through a step-by-step process for establishing media objectives, planning and executing campaigns, and measuring and optimizing performance. Visit our website for a complete course description and outline. www.LaredoGroupSeminars.com

Tuesday, June 30, 2009

IABC : WHO IS YOUR ONLINE COMMUNITY? TOOLS AND TIPS TO IDENTIFY AND ENGAGE YOUR AUDIENCE

Your computer

You know about MySpace and Facebook. You've created a Twitter account and perhaps even dabbled with blogs. What's next? Now that you're aware of the different social media platforms, it's time to figure out how your organization can get these online communities working for your benefit. In this 90-minute web seminar, award-winning social media evangelist Aaron Uhrmacher will walk you through the steps to find the people most interested in your organization, harness their passion and connect them to build an online community that benefits your organization's brand.

Wednesday, July 01, 2009

Laredo Group : INTELLIGENT RESEARCH, TARGETING & MEASUREMENT OF INTERACTIVE ADS & AUDIENCES

Hilton Atlanta, 255 Courtland St. NE, Atlanta, GA

This course provides a "how to" overview of the processes and tools effective online marketers use to plan, measure and optimize online campaigns. Visit our site for a complete course description. www.LaredoGroupSeminars.com As an attendee you will learn how to set measurable campaign objectives by accurately defining key performance indicators, build target audience segments, optimize landing page effectiveness, and plan media buys that maximize ad placement.

Plan Ahead

Monday, July 06, 2009

MEDIA BUYING ACADEMY'S "BOOT CAMP"

Tampa, FL

Wednesday, July 08, 2009

Paragon Media : PARAGON MEDIA'S PLANNING & BUYING SEMINAR

Dallas, TX

Wednesday, July 08, 2009

IAB Canada : INTENSIVE, ONE-DAY COURSE IN PAID SEARCH ENGINE MARKETING

Downtown Marriott Hotel, Toronto ON

Thursday, July 09, 2009

IABC : HEDGING YOUR BET ON CAREER SUCCESS IN A RECESSION

Your computer

Friday, July 10, 2009

Paragon Media : INTERNET MEDIA PLANNING & BUYING SEMINAR 101

Dallas, TX

Friday, July 10, 2009

Paragon Media : INTERNET MEDIA PLANNING & BUYING SEMINAR 201

Dallas, TX

Friday, July 10, 2009

IAB Canada : IAB CANADA'S INTENSIVE, ONE-DAY COURSE IN SOCIAL MEDIA MARKETING AND WEB 2.0

Marriott Eaton Centre - Toronto, Ontario, Canada

Monday, July 13, 2009

MEDIA BUYING ACADEMY'S "BOOT CAMP"

Dallas, TX

Monday, July 13, 2009

Search Engine Academy of Oregon : ULTIMATE SEO MASTERY WORKSHOP: THE ESSENTIALS

MacForce, 100 SE Salmon, Portland, OR

Monday, July 13, 2009

Advanced Learning Institute : SOCIAL MEDIA FOR GOVERNMENT

Hyatt Regency Crystal City, Arlington, VA

Tuesday, July 14, 2009

AdMonsters : AD OPERATIONS TRAINING: INTRODUCTION TO AD OPERATIONS

New York, New York, NY

Thursday, July 16, 2009

AdMonsters : MEMBERS DINNER

Toronto, ON

Monday, July 20, 2009

MEDIA BUYING ACADEMY'S "BOOT CAMP"

Detroit, MI

Monday, July 20, 2009

Search Engine Academy of Oregon : ULTIMATE SEO MASTERY WORKSHOP: ADVANCED

MacForce, 100 SE Salmon, Portland, OR

Thursday, July 23, 2009

BDI : SOCIAL COMMUNICATIONS & HEALTHCARE: CONFERENCE AND ROUNDTABLES

The Graduate Center of the City University of New York, New York, NY

Monday, July 27, 2009

MEDIA BUYING ACADEMY'S "BOOT CAMP"

Los Angeles, CA

Tuesday, July 28, 2009

Laredo Group : INTELLIGENT PLANNING & BUYING OF INTERACTIVE MEDIA - LEVEL I

Friars Club, 57 East 55th Street, New York, NY

Tuesday, July 28, 2009

Laredo Group : INTELLIGENT SELLING OF INTERNET ADVERTISING - LEVEL I

Friars Club, 57 East 55th Street, New York, NY

Tuesday, July 28, 2009

OMMA AD NETS

Los Angeles, CA

Wednesday, July 29, 2009

Forrester Research : FORRESTER'S TRANSFORMING YOUR FIRM'S CUSTOMER EXPERIENCE WORKSHOP

Forrester Headquarters, Boston, MA

Wednesday, July 29, 2009

Laredo Group : INTELLIGENT PLANNING & BUYING OF INTERACTIVE MEDIA - LEVEL II

Friars Club, 57 East 55th Street, New York, NY

Wednesday, July 29, 2009

Laredo Group : INTELLIGENT SELLING OF INTERNET ADVERTISING - LEVEL II

Friars Club, 57 East 55th Street, New York, NY

Wednesday, July 29, 2009

Forrester Research : FORRESTER'S TRANSFORMING YOUR FIRM'S CUSTOMER EXPERIENCE WORKSHOP

Forrester Research Headquarters, Baltimore, MA

Thursday, July 30, 2009

Laredo Group : INTELLIGENT SOCIAL MEDIA & MOBILE MARKETING - NEW COURSE!

Friars Club, 57 East 55th Street, New York, NY

Thursday, July 30, 2009

OMMA BEHAVIORAL

Hotel Nikko, San Francisco, CA

Thursday, July 30, 2009

Laredo Group : INTELLIGENT RESEARCH, TARGETING & MEASUREMENT OF INTERACTIVE ADS & AUDIENCES

Friars Club, 57 East 55th Street, New York, NY

Friday, July 31, 2009

OMMA GAMING

San Francisco, CA

Monday, August 03, 2009

MEDIA BUYING ACADEMY'S "BOOT CAMP"

Pittsburgh, PA

Monday, August 03, 2009

Advanced Learning Institute : INTERNAL BRANDING CONFERENCE

Chicago, IL

Monday, August 10, 2009

MEDIA BUYING ACADEMY'S "BOOT CAMP"

Washington, DC

Thursday, August 13, 2009

Latinvision : THE LATINVISION HISPANIC BUSINESS NETWORKING EVENT

172 Norfolk St. , New York, NY

Sunday, August 16, 2009

AdMonsters : PUBLISHER FORUM US XXI

Portland, OR, Portland, OR

Monday, August 17, 2009

MEDIA BUYING ACADEMY'S "BOOT CAMP"

Indianapolis, IN

Wednesday, August 19, 2009

IABC : YOU CAN MEASURE SOCIAL MEDIA: TRUE TALES FROM THE SOCIAL MEDIA MEASUREMENT TRENCHES

Your computer

Monday, August 24, 2009

MEDIA BUYING ACADEMY'S "BOOT CAMP"

Hartford, CT

Monday, August 31, 2009

MEDIA BUYING ACADEMY'S "BOOT CAMP"

Birmingham, AL

Monday, September 14, 2009

MEDIA BUYING ACADEMY'S "BOOT CAMP"

Chicago, IL

Monday, September 14, 2009

Advanced Learning Institute : SOCIAL MEDIA FOR GOVERNMENT

Chicago, Chicago, IL

Just An Online Minute... You're Either Newfront Or You're Oldbehind

noreply@blogger.com (Le Hoang) — Thu, 04 Jun 2009 19:07:00 +0000

Kelly Samardak Thursday, June 4, 2009

You're Either Newfront Or You're Oldbehind

Digital Content Newfront 2009, Skylight, New York
June 3, 2009

It's hard to wrap up a full day event in one column, especially when it's as multifaceted as the one I attended yesterday -- the Digital Content Newfront 2009 (brought to you by your pals at Digitas and The Third Act: (do I have to include that colon? Anyway...). There was a block -size line already forming outside of Skylight, an event space (and really good one at that) way over on the West Side. Upon entrance, the first person I glimpsed down the hall was the silvered and Southern babe of butter: Paula Deen. Oh -- and I was cautioned that photography wasn't allowed during Al Gore's keynote, which irked me, but I figured maybe he had an adult acne breakout and didn't want that captured in the annals of history. I wouldn't.

Starlight was awash in rippling blues and turquoise. It was like lying on the bottom of a pool and looking up. I don't know where blue started getting associated with all things digital, but luminescent blues and silvers inject everything with digi-ness. Most of the tables were full, but I'm conference smart, I grabbed the table by the recharge station, which I eventually made my personal office where I tried to tweet the gasp-worthy and "oh, der" moments of the day as well as post any glittery photos instantly.

So now I ask you: What can't Al Gore do or influence? We already know the man invented the Internet and is singlehandedly trying to save the world from ourselves and now, as the co-founder of Current TV, he's leaping into the digital video goat rodeo and yanking on your... horns. How so, you ask? By keeping you honest and sometimes stating the already obvious like "The media landscape is completely different" -- ya think?

The digital content marketplace is populated by an empowered and knowledgeable audience. "Empowered" is something as simple as the remote, which is now a time-shifting device. They're empowered by vcams too. Oh that's right, he and others said vcam. That's all hip for video camera [insert smiley with a wink]. With this audience relying more on trusted referrals, advertising HAS to be thought of differently.

The former VP echoed the sentiments of the first speaker, Mark Beeching, Chief Creative Officer (you could tell by the scarf) at Digitas Worldwide, who said it's time to banish the golden era of TV networks -- it's time to stop fighting things like piracy, which is here to stay, stop waiting for digital rights to save the day, and start driving ahead and working despite it.

SUSTAINABLE isn't just an environmental buzzword, it's an industry buzzword. Al Gore says that a sustainable advertising model is nuanced and targeted, P2P, not top-down (we're not talking "Girls Gone Wild" here -- we're talking mouthpieces vs. customer raves/experiences, which is so "everything old is new again"), efficient and leveraged, not wasteful and expensive, and finally and most importantly: it should be appealing and authentic.

Don't think Gore is just blowing smoke, he puts this model into action with VCAM - Viewer Created Ad Message. Yup, more than half of the ads on Current are viewer-produced. Don't get your knickers in a twist; they're not just accepting Johnny Jackhammer's Flip cam testimonial to Trader Joe's TP. There's this little thing called quality control, and to reassure the brand opening themselves up to the VCAM world, the brand itself chooses which of say, 250 submissions goes live.

Yes, the "winner" gets paid. "When ways are found to go out to the periphery and empower large numbers of people to participate in creating content and it's filtered and reviewed for quality... you get a level of freshness and creativity that's hard to sustain in the old top-down model," noted Gore.

Our former VP then went on to show a bunch of viewer-created commercials -- and they were really clever. I know I probably fell prey to the Current TV pitch he was giving, but my brain focused on opportunities for "young" people in the marketplace. What a break for budding directors and producers. What a fun early success for the high school A/V student. This is unprecedented exposure with built-in respect. YouTube "success" carries a bit of a one-hit-wonder, fat-hamster-on-a skateboard-reciting-Shakespeare stigma. Just as with digi video content, creators are trying to gain traction and respect by gathering sponsors and subscription bucks; I have a feeling that random YouTube dingdong would LOVE to have his/her video blessed by a brand. It's OK, you're not a sellout if you admit it.

So what's the next phase in messaging? Al says, "the audience member...and authenticity." He hammered on the unsustainability of "greenwashing" -- that the truth of what companies are really doing to help the environment will get vetted out. "Be authentic about green-washed campaigns, proceed with deep analysis." Seems logical.

The audience questions were... varied. One asked what's the role agencies play in what Current is doing with VCAM (great question, considering the viewer productions are devoid of agency fingertips). Gore's answer was a fluffy dance. "The most successful agencies will be the ones who work with the changing marketplace..." Well, duh.

Perplexing EVERYONE at Newfront was the audience inquiry about alien energy... and Al Gore's opinion on how it should be used to sustain... something... I seriously looked around to see if Bruno was making a cameo.

But that's not all! Coming up, Part 2: Green Beer, snippets from the Tom Green panel. You're cool with that, right?

Photos are here !

If you're on Twitter, you can see what people were tweeting by searching on the hashtag #nf09

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Behavioral Insider: BT: Can It Mean Behavioral Responses To Ads?

noreply@blogger.com (Le Hoang) — Thu, 04 Jun 2009 18:37:00 +0000

BT: Can It Mean Behavioral Responses To Ads?
by Laurie Sullivan , Thursday, June 4, 2009

Can behavioral targeting also mean understanding human behavior in reaction to an advertising campaign? Companies touting the targeting of online ads to consumers as a mixture of art and science could soon find psychologists employed among their midst. The need to better understand human behavior will prompt the shift, as the technology becomes more affordable and agencies attempt to regain their online footing following the industry slowdown.

For example, this year One To One Interactive will open its primary research lab, OTOinsights, to other advertising agencies and research firms, according to Jeremi Karnell, the company's president Along with the main lab in Charleston, Mass., a mobile lab that can travel anywhere offers input on eye tracking; click tracking; bio-feedback such as heart rate, respiratory rate, galvanic skin response; neuro-feedback such as EEG/active attention; and facial recognition technology that interprets six fundamental human emotions: happy, sad, angry, surprised, scared, disgusted, and neutral. The senior research technician who runs the lab has a background in psychology and a joint MBA/Masters in usability.

The benefit of having a psychologist on board lets OTO develop research that validates Web site layouts and advertising campaigns. "When the media evokes an emotional response -- a rise in active attention -- then you know you have a message that had an impact," Karnell says.

The ability to tap into psychological and physiological testing for ad targeting is an emerging field. OTO's Karnell, along with Gord Hotchkiss, CEO of the search marketing firm Enquiro, have been chipping away for years, attempting to educate industry executives -- especially those lacking a background in science and technology -- about the benefits of such research.

There are between 10 and 15 firms similar to OTO and Enquiro spearheading efforts. Some look at bio-feedback. Neurofocus, Berkeley, Calif., for example, focuses on EEG electroencephalographic- (EEG-) based neurological testing that reveals the degrees of attention, emotional engagement, and memory retention that consumers experience at the deep subconscious level of the brain.

The company recently took the top prize from the Advertising Research Foundation (ARF) 2009 Grand Ogilvy Award, which honors companies contributing to advertising campaigns that demonstrate "the most successful use of research in the creation of superior advertising that achieves a critical business objective." Neurofocus won for its work on Frito-Lay's "The Orange Underground" campaign for its Cheetos brand.

Karnell notes the Advertising Research Foundation's s campaign to create a universal definition of "engagement" that would change how firms look at the effectiveness of ads. The previous definition had traditional notions of engagement, especially in the interactive space. New ideas go beyond traditional metrics and begin to factor in human attention and emotional response.

Another reason for the delay in broad industry adoption of this kind of research has been cost. Between 2000 and 2005, according to Karnell, the neuromarketing research field had been geared toward processes involving CAT scans. These giant machines were created for universities and hospitals, not the average ad agency or marketing firm.

Neuro-marketing, the practice of measuring neurological responses to commercials, print ads or campaigns, has been used in different capacities for years, but it has been gaining interest among advertisers. Last year Nielsen expressed interest in Harvard Professor Gerald Zaltzman's patent for neuroimaging to measure media exposure. Karnell was approached to buy the patent, but didn't because he felt at the time the technology had a long way before it became an affordable measurement tool.

Aside from the fine art of marketing and advertising, the science will go much further than analytics to determine what works and what doesn't work in a campaign. I won't be surprised to see new focuses soon at universities that offer a degree in advertising or marketing with an emphasis in bio- and neuro-feedback or psychology.

This commentary is insightful. I recommend it to others.

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Laurie Sullivan can be reached at sullivan@mediapost.com.

Behavioral Insider for Thursday, June 4, 2009:
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Section 2-Around the Net in Online Marketing: Yahoo CEO: No Pressure to Do Microsoft Search Deal

noreply@blogger.com (Le Hoang) — Thu, 04 Jun 2009 17:08:00 +0000

By Ross Fadner , June 4, 2009

Yahoo CEO: No Pressure to Do Microsoft Search Deal
Reuters
Speaking at an investor conference, Yahoo CEO Carol Bartz stressed that the Web giant isn't under any pressure to do a deal with Microsoft. "Yahoo doesn't have to do anything with Microsoft about anything," Bartz said, adding: "We are a damned big, important site."

However, despite these assertions, Bartz said that combining Yahoo's search technology with Microsoft could provide important benefits of scale, and in turn, improve the company's monetization of its search service. She said a partnership could save Yahoo up to $700 million in costs. Analysts had pegged the annual cost savings of a search partnership with Microsoft at between $1.1 billion and $1.6 billion.

Regarding Bing, Microsoft's new search engine, Bartz said it would give Microsoft some "uplift" in the search market, but would not fundamentally change the competitive landscape. "They're not going to get scale through Bing. They're going to get some temporary interest," she said. - Read the whole story...

Tapping the Enormous Potential of Mobile Apps
BusinessWeek
Steve Sprang, a 32-year-old programmer, created Brushes, a painting simulator for the iPhone, that has been downloaded more than 50,000 times and was used to create last week's New Yorker cover. The $3.99 app, of which Sprang keeps 70% of the revenue (per Apple's agreement with developers), has netted approximately $140,000, proving that there is money to be made selling software applications for the iPhone and other wireless devices, says BusinessWeek.

Apple's App Store has paved the way for competitors like Google, Research in Motion, Nokia and Sony Ericsson to follow up with their own application stores. Many of these apps are games, like Tapulous's popular Tap Tap Revenge, which requires clicking on moving lights to the beat of a particular song. This particular game has been downloaded more than 10 million times. Tap Tap Revenge is a free app, although users can also download a paid version which comes preloaded with music. Tapulous' best selling app, Tap Tap Coldplay, has sold more than 150,000 copies. "That would be pretty decent success for an album these days," says Tapulous CEO Bart Decrem.

Other apps focus on productivity. Viigo, a free news and information app sold on BlackBerry's App World and Microsoft's Windows Mobile, has been downloaded more than 450,000 times since App World's launch a month and a half ago. It plans to make money in one of three ways: by selling highly targeted advertising, by causing users to make transactions inside the app itself, and by selling a corporate version to large companies. Says the company's CEO, "We really felt that the winning strategy has yet to be revealed and we weren't going to make a Hail Mary play against one particular approach."

But that's what makes the mobile software business interesting says BusinessWeek's Arik Hesseldahl and Peter Burrows: "No one is quite sure exactly how much money can be made, but given the market, the potential is enormous." - Read the whole story...

Hulu Faces Sharp Drop Off in Growth
TechCrunch
Hulu's incredible growth seems to be dropping off-quickly, TechCrunch's Jason Kincaid reports. Between January and February of this year, the online video giant, which is jointly owned by News Corp., NBC Universal and Disney, saw a 42% increase in unique visitors and a 33% increase in streams, according to comScore data. Between February and March, Hulu became the third most popular video site in the U.S., with a 14% growth in uniques and a 20% growth in overall streams. However, between March and April, the site recorded modest growth of 4.4% in streams, from 380 million to 397 million. Meanwhile, unique visitors actually dipped from 41.5 million in March to 40.1 million in April.

Kincaid notes that much of the site's growth between January and February comes down to Hulu's primetime Super Bowl commercial, which introduced the site for the first time to millions of users. Kincaid calls these users "the low hanging fruit" because these people most likely already wanted to watch TV content on the Web, but didn't even know that Hulu existed. Now comes the much harder part: convincing die-hard TV fans to switch their viewing habits. - Read the whole story...

News Publishers Look to Music Royalty Model
The Wall Street Journal
Newspaper publishers are looking to band together to demand payment from Web sites that use their content, The Wall Street Journal reports, in the same way that music publishers collect a fraction of a cent when their songs are played in public. According to experts, the publishers might be able to achieve this, as long as they're careful about violating antitrust law, which forbids teaming up in ways that drive up prices and limit consumers' options.

The music industry has been able to sidestep antitrust claims by limiting any single entity's control over access to songs. Under that model, media outlets can purchase a yearly license from the organizations that control public performance rights. These are the American Society of Composers, Authors and Publishers, and Broadcast Music Incorporated, which together represent the writers of millions of songs. Using a complicated formula, these organizations make sure that a major TV network pays more to use songs than a local bar.

The Journal says that Web sites that rerun whole stories or large portions of them are similar to radio stations and nightclubs. According to a study by tracking service Attributor, for each person who reads a story on an authorized Web site, five people access the same story on an unauthorized Web site. To stop this and demand payment for unauthorized use, news organizations would need an intermediary similar to Ascap and BMI, The Journal says. - Read the whole story...

Palm Pre: Not Enough to Beat the iPhone
Silicon Alley Insider
The Pre, Palm's much-hyped iPhone competitor, is now just a few days away from its official release, and for the most part, it's receiving strong reviews, although most critics are complaining that the device lacks a sufficient app store, which has decidedly light third-party support thus far. That said, the consensus is that the Pre looks cool, has a great user interface-including touch screen technology and a slide-out keyboard-, and in Sprint, a superior network to the iPhone's AT&T.

Henry Blodget, for one, thinks the Pre won't be enough to steal the iPhone's thunder. "The Pre may be a cool device, but it won't restore Palm to its former glory," he says, citing three main reasons why. For starters, gadget reviewers, while undoubtedly impressed by the new smartphone, still don't think the Pre is as good as the current iPhone, let alone the new one set to be unveiled next week. Much of this comes down to Palm's woefully inadequate app store, which at launch, is still in beta. The iPhone, meanwhile, has over 40,000 apps available through its App Store, a figure that grows by leaps and bounds with every passing week.

Apps are a big reason why the iPhone is so valuable to its owners, Blodget says: "This creates the network effect that Microsoft Windows users have long been familiar with. Apple is far from having a Windows-like position, but it's getting there rapidly. And the only companies in a position to derail it right now are RIM and Google." Indeed, because of their size, RIM and Google are the only real iPhone competitors. However, Blodget is quick to add that the Pre makes Palm a much more attractive acquisition target. Nokia, "which is nowhere in the smartphone market", is the odds-on favorite, he says. - Read the whole story...

Debating Google's Wave
Cnet

Hulu Preparing To Charge For Content
Daily Finance

Online Media Daily - Around the Net for Thursday, June 4, 2009
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