Adland

Family Supercooks “Talking Food” Idents - Naked Drumsticks - (2009) 2 x 10s (UK)

Dabitch — Thu, 12 Nov 2009 22:22:44 +0000

Naked drumsticks. "I'm really not into that sort of thing.."

Family Supercooks “Talking Food” Idents - Angry Beans - (2009) 2 x 10s (UK)

Dabitch — Thu, 12 Nov 2009 22:20:36 +0000

Family Supercooks “Talking Food” Idents - Emotional Pizza - (2009) 2 x 10s (UK)

Dabitch — Thu, 12 Nov 2009 22:18:08 +0000

The brief in a line was to create a series of engaging sponsorship bumpers to promote the FSA’s association with new show “Family Supercooks” - this the talking food was born. There's the wigged out sausage who can't get his head around another talking sausage, the ever depressed and the super positive potato, the egg and salted peanuts. Some of the quirky characters the food has turned into are are loosely based on people at RKCR/Y&R.... Only four actors were used for the 17 characters, with post-production trickery used to create the illusion of completely different faces. The complex business of turning these performances into realistic food characters was in the hands of the geniuses at MPC, who have spent hours carefully crafting perfectly realised examples of actual talking food to great effect.

Family Supercooks “Talking Food” Idents - Talking Nuts - (2009) 2 x 10s (UK)

Dabitch — Thu, 12 Nov 2009 22:15:54 +0000

Family Supercooks “Talking Food” Idents - Scary Ketchup - (2009) 2 x 10s (UK)

Dabitch — Thu, 12 Nov 2009 22:12:13 +0000

Meet Ketchup and the poor fishstick. See “Family Supercooks” for more backstory on these idents

Miracle Whip strikes back on Colbert tonight.

Dabitch — Thu, 12 Nov 2009 22:07:26 +0000

Last Thursday The Colbert Report mocked the Miracle Whip campaign, or so I hear - the only way I'll get to see it is by torrenting the file or staring at the Hulu.com "we're sorry but this video can't be seen in your region" pretending I've seen it... Either way, I hear it was funny. Via Stardestroyer.bbs and Eat Me daily comes this scan of the full page ad with ad-itude where Miracle Whip makes Colbert their.... Oh, you know where I was going with that, finish that sentence.

Dear Mr. Colbert,
Recently on your show, you tapped into a sore spot in our nation's psyche: the eternal struggle between mayonnaise and Miracle Whip. And surprisingly, for a man of your impeccable intellect, you've chosen the wrong side. A side doomed to a painful, drawn-out, utter and complete defeat. Like the Plantagenets in the Hundred Years' War. Or whichever one was the cat in "Tom and Jerry."
Mr. Colbert, we found your attacks a little harsh, occasionally funny, and at times, wholly inaccurate (for the record, our target is 18-35, not 34). But unlike most advertisers who are so mayo, who would back down at the slightest whiff of controversy, and pull their advertising from not just your show but from your entire network and all its sister entities -- we intend to do the opposite.
On Thursday, November 12, we will dominate the airspace on your show. With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) "mayo nay-sayers" snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way. They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness.
Think about it Mr. Colbert. In a sense, we will own you.
We're on a mission. We're taking no prisoners.
We're raising Hell, Man.
THE BOLD MARKETING TEAM AT MIRACLE WHIP

Playboy - Interviews - (2009) print Brazil

Dabitch — Thu, 12 Nov 2009 16:23:59 +0000

print

Credits

Sainsburys - Jamie Oliver Truck tour - (2009) :60 (UK)

Dabitch — Thu, 12 Nov 2009 15:11:10 +0000

Jamie goes on road trip in new Sainsbury's Christmas Ad serving fresh smoked scottish salmon, steaming hot pies that are baked daily in Sainsburys, and lovely large turkey to happy people in snowy town squares. Can I get Oliver cooking my dinner for Xmas?

Procrastination is.... Making a cup of tea.

Dabitch — Thu, 12 Nov 2009 04:05:20 +0000

Story and animation by Johnny Kelly, VO by Bryan Quinn, copyright Royal College of art 2007.

Under Armour Lindsey Vonn ColdGear + Dick's - Cold Room - (2009) :30 (USA)

Dabitch — Thu, 12 Nov 2009 02:26:22 +0000

Shilo enlisted the talents of its growing creative arm, We Make It Good, and creative director Clayton Vomero, who co-wrote the spot's script along with Andre Stringer to create this ad. To film the action as realistically as possible, the team found an authentic factory location in Los Angeles and worked with Lindsey for two days, going full out to capture her performance and the desired atmospheric reality on the set. From there, they added additional details back in their studio to heighten the story's visual drama via seamless VFX artistry.

************************* Release
The filmmakers from creative production company Shilo (www.shilo.tv) are very proud to reveal their latest brand film for Under Armour, Inc., the originator of performance apparel, footwear and accessories.

The latest collaborative effort from the two companies recently debuted in high-profile broadcast, cable and online media outlets, presenting yet another extrasensory cinematic feast. Featuring two-time World Cup champion Lindsey Vonn, one of the most successful American ski racers in history, and promoting Under Armour's flagship ColdGear line, the :30 spot is entitled "ColdGear, Lindsey Vonn + Dick's."

"From our earliest conversations with Under Armour's Creative Director Brian Boring," began Tracy Chandler, Shilo's executive producer, "they picked up on our passion for dramatic storytelling, and connected that with the intensity that's so integral to the brand personality of Under Armour."

The project's creative brief began with the goal of promoting the ColdGear product line, which is known for helping athletes perform optimally in cold conditions, while featuring Vonn, an international symbol for strength and extraordinary athletic performance. Seeking the best creative solution for this project, Shilo enlisted the talents of its growing creative arm, We Make It Good, and its creative director, Clayton Vomero, who co-wrote the spot's script with Stringer. In their story, Stringer and Vomero built a narrative around a Cold Abuse Simulator, where Vonn tests ColdGear under the world's harshest conditions. "Ultimately our goal in our Cold Abuse Simulator films is to transport the viewer deeply into the unique experience of the athlete," explained Shilo's co-founder and creative director Andre Stringer.

To film the action of Vonn facing the Cold Abuse Simulator as realistically as possible, Shilo's crew found an authentic factory location in Los Angeles and worked with Vonn for two days, filming her on a jostling rig before a giant apparatus that simulated, to the greatest extent possible, the actual conditions she'd face in racing down a steep ski mountain during a blizzard.

Stringer, Shilo's associate creative director Noah Conopask, director of photography Martin Ahlgren and their crew went to great lengths to capture Vonn's performance and their desired atmospheric reality on the set. From there, additional details were added back in Shilo's studio to heighten the story's visual drama using seamless visual effects artistry.

As a finishing touch, Shilo's team also sought to evolve the sonic aspects of this project's storytelling with original music and sound design, courtesy of Gavin Little of echolab. "We wanted it to be in the same family of other campaigns," Conopask added, "but always evolving, so that each spot stands on the shoulders of the previous ones in terms of its depth and complexity."

"We're especially proud of this project, in that it gave us some amazing opportunities to explore and build upon our relationship with Under Armour as a brand," concluded Stringer.

Other ColdGear spots featuring the Cold Abuse Simulator, reflecting the artistry of Shilo and WMIG, are currently in the works, and will debut soon.

Applebee's - Veterans Day 2009 - (2009) :30 (USA)

Dabitch — Thu, 12 Nov 2009 02:15:51 +0000

Veterans and active duty military eat free on Veterans day at Applebee's.

Link Lust: Alex Bogusky retorts, Adweek sold to the Hill & the Shii

Dabitch — Thu, 12 Nov 2009 01:33:06 +0000

When AgencySpy posted a review of the "Baked In" review the comments turned into a hatefest right fast, pointing out that Matt called Dan Neil an automotive columnist 'undermining a pulitzer prize winning writer'. Then when Alex Bogusky himself posted a rebuttal written by Ernest Lupinacci on the other hand, also declaring Dan Neil an automotive columnist, he gets lots of "hear hear" styled replies. Okay.

Moving on, a single sourced story on the Wrap says that Nielsen sold adweek - along with their other B2B papers Billboard, Backstage, Brandweek, Mediaweek and Editor & Publisher to The Hill. ".......according to an individual with knowledge of the negotiations."

AdScam declares Victors and Spoils full of shit beacuse previous crowdsourcing agencies like adhack exist.

Pretty stuff! The Denver Egotist posted work from the Art Directors Club of Denver show have a gander.

Adfreak found a wii made just for women, the shii. Oh dear. It's in Belgian Dutch but trust me, you'll get it.

Girl graffitties "job wanted ad" in the center of Malmö

Dabitch — Thu, 12 Nov 2009 00:26:39 +0000

Sydsvenskan, which is my choice of local paper, has a video-report on a young womans quest for work. She had a graffitti-artist friend paint an ad for her on the free-for-all legal graffitti wall here in the center of Malmö. The image looks quite like her, which she says is all his doing as "He's quite good", and carries the words "I'm tired of being jobless. I learn quick, am a hard worker and any job is of interest" plus her cellphone number.

The only part of this master plan that seems to be backfiring is that the most interesting job she has been offered so far is that of a painter. Perhaps they thought she painted her job ad herself.

Boots - Here come the girls / Christmas lunch (2009) :60 (UK)

Dabitch — Wed, 11 Nov 2009 20:47:57 +0000

If you're the sentimental sort, see also here come the girls 2008 and Boots here come the girls 2007.

Ubisoft Assassins Creed 2 - The Bell tolls

Dabitch — Wed, 11 Nov 2009 19:44:47 +0000

print

Credits

Illinois Lottery - Joy someone campaign

Dabitch — Wed, 11 Nov 2009 16:34:52 +0000

print

Credits

Sony make.believe - Imagination - (2009) :90 (UK)

Dabitch — Wed, 11 Nov 2009 16:12:50 +0000

Sony Make Dot Believe brings this kid on a journey through everything he can imagine, as long as he finds one of those glowing buttons. These ads will air in cinemas across the UK as well as on the web.

“As we move to transform Sony and integrate the very best in electronics, entertainment and technology into the homes of our customers, the importance of an all-encompassing and unified brand image is more important than ever,” said Sir Howard Stringer, Chairman, CEO and President of Sony Corporation.

M&S - Christmas Wouldn't Be Christmas Without... - (2009) :90 (UK)

Dabitch — Wed, 11 Nov 2009 15:36:42 +0000

RKCR Y&R and M&S celebrate the little things that make christmas, including that girl prancing around in her underwear.

Detroit jinx machine strikes again: BBDO Signals End to Chrysler Relationship

Dabitch — Wed, 11 Nov 2009 11:31:57 +0000

Rather sad news at Adage: BBDO Signals End to Chrysler Relationship, Its Detroit Office

In a sign that the end of Chrysler's relationship with BBDO is near, executives familiar with the situation said BBDO's Detroit office will close its doors in January, leaving the fate of its remaining 485 employees up in the air.
The news of BBDO Detroit's shuttering was delivered today and in-person by BBDO Worldwide President-CEO Andrew Robertson, who called an emergency meeting of all staffers and told them the agency needs to "plan for a life without Chrysler from February 2010."

As one commenter put it, they're "Another victim of the Bob Nardelli factor. Never before has a man been paid so much to accomplish so little." to which another quipped : "how does this man continue to find work? that's two companies he's practically single-handedly run into the ground. huh. now that i think of it... would love to see him become CEO of walmart."

Either way, expect to compete for work with an entire agency from Detroit unless a miracle lands in their lap soon.

Lürzer‘s Archive Schoolarship awarded for the very first time

lucifer — Tue, 10 Nov 2009 20:23:33 +0000

How can one improve on a product whose contents one does not make oneself? This is a question that Lürzer’s Archive pondered in depth before deciding that the best way to make Lürzer’s Archive even better is to produce better creatives. And what better way to do so than to support promising but penurious applicants to Miami Ad School by awarding them a scholarship?

The very first Lürzer’s Archive Schoolarship has been awarded to Katrina Mustakas from Silver Spring, Maryland, USA, who spent the last four years waiting on tables and managed, during that time, to smash no less than 237 glasses. “A waitress that talented just has to go into advertising”, said Miami Ad School and Lürzer’s Archive to themselves, especially since she already has a BA in Advertising and Public Relations, and is currently completing a course in graphic design.

Katrina Mustakas describes herself as the happiest girl in the world. We, for our part, are now expecting her to make us happy with some truly fantastic submissions - beginning with our Students Award before going on to contribute work to the magazine proper. This, in turn, will soon make Lürzer’s Archive one of the happiest endowers of scholarships.

Incidentally, the next Schoolarship will be awarded in October 2010. All Miami Ad School applicants are eligible, no matter where in the world they may happen to be. All they require is a letter explaining why they need the Schoolarship more urgently than anyone else. If the reasons given are persuasive enough, and the portfolio absolutely first-class, the chances of winning are pretty good.

Lürzer's ARCHIVE Team

V Glam Fine Jewellery: Express Your Individuality ( Print/Poster, India)

bittertruth — Tue, 10 Nov 2009 17:23:34 +0000

print

Credits

Weetabix - Steeplechase - (2009) :90 (UK)

Dabitch — Tue, 10 Nov 2009 10:04:52 +0000

The talking horse is back, telling his jockey to "run like the wind!"

Argos - Peak - (2009) :60 (UK)

Dabitch — Tue, 10 Nov 2009 10:00:30 +0000

Christmas is early this year. Argos has an idea how you should spend it. Spend less!

Being an insomniac pays off - Beancast 78 live from Walter's bed (and my recliner couch).

Dabitch — Mon, 09 Nov 2009 14:41:36 +0000

"Yes, Walter did the show from his bed, Åsk did it reclining on some strange Swedish bed-chair-thing and the rest of were just envious..." says Bob Knorpp about last nights beancast. I hopped into the empty chair at the very last minute as @bmorrissey got delayed on a train in Jersey after running a marathon in only 3:09. Me and Walter Pike ( @WalterPike ) were night owls and thus reclining comfortably and propping laptops on our bellies while David Vogeleer ( @missinglink ), Creative Technologist, The Martin Agency informed us that he was just plain old sitting at a desk. Ana Andjelic ( @andjelicaaa ) had just appeared in Adage with the piece "Why Digital Agencies Aren't Ready to Lead" so we dove straight in the deep end and started the show with talking about that.

Episode Seventy-Eight: Live From Walter's Bed and you can download the show here or subscribe via itunes.

Paris Hilton not amused by "Vacant" billboard's truth in advertising + Toyotas flickr-pillaging

Dabitch — Mon, 09 Nov 2009 14:15:33 +0000

Paris not laughing at 'vacant' Kiwi billboards

Paris Hilton is not amused. The American hotel heiress is upset a photo of her is being used to advertise vacant billboard space in Auckland.
The photo, which shows Hilton partying, has the word "vacant" written in giant-sized lettering across it.
Hilton's Los Angeles-based manager Jamie Freed said Wellington billboard company, Media5, had no permission to use Hilton's image, and they could expect to hear from Hilton's lawyers.

We can all have a giggle at what superfish says: "I love how Paris Hilton's own manager doesn't even try to dispute the content of the billboard and sticks solely with the legal aspects. He's paid to make his client look awesome no matter what, yet saw this and went "Aw, shit, they got us."
If we stop snickering for a moment, we know how well that American Apparel billboard using Woody Allen went, it cost AA a pretty penny and the news was written up around the world for several months.. Oh wait, that looks like a plan.

In all seriousness, what is going on photography in advertising lately? Did all the educated art buyers get fired? (and by educated I mean those who are aware of the legalities of using celebrities and rights issues). Take for example the recent storm over Toyota's Flickr-pillaging that adgrunt LeslieBAP has been talking about, directing me to Brandsanatomy and "The bigger the company, the bigger the blunder". Long story short, Toyota used images found on Flickr* on their new 4-runner website but forgot to do the whole rights dance. When the photographers found their images on the site, and got Toyotas attention via Twitter. @Toyota finally responded with

@calanan @Photo_John @stuartzero We're currently pulling the photos and will be in contact with each photography [sic] who was represented

Brandsanatomy says: "This is why your company needs an experienced marketer on staff. Real marketing directors have an understanding of intellectual property laws. Photographs, fonts, illustrations, and other design elements found online are not free for you to use, especially for commercial purposes."

I might add, another reason you need people with experience is that they probably won't misspell a tweet, further annoying the people they are meant to calm.

Devaluation, this constant strive to beancount and get things for cheap (or free) is causing this along with inexperience and a general muddling of people knowledge of rights, model rights and advertising law. Seems to me (and Leslie) that in the hunt for corners to cut someone skipped the Art Buyer/producer (or hired one that had no IP training) and went straight to production. Costly mistake in the end, please remember that dear beancounters. Job positions are not like appendixes, people actually fulfill needed tasks.

* Note to everyone. Just because an image is on Flickr does not make it automatically free-for-all CC-heaven. It might make it a CC-Licensed image, but even then you need to read and understand what license it is before using them in the manner allowed by said license.

Milk Men: The Mad Men parody

Dabitch — Sat, 07 Nov 2009 17:58:06 +0000

Milk men: Get ready for history, style, passion and drama, all delivered right to your doorstep.
Milk Men - A Mad Men Parody

Atom.com: Funny Videos | Spoofs | TV & Movie Spoofs

Milk Men parodies mad men to a teet. (sorry).

Forget Proposition 8 - lets make divorce illegal.

Dabitch — Fri, 06 Nov 2009 13:35:32 +0000

You said “Til death do us part.” You’re not dead yet.
http://rescuemarriage.org/ have decided to tackle the issue raised by last years Proposition 8 by doing the classic "zig-zag" Luke Sullivan favors. If those who argued for Proposition 8 last year were saying that gay marriage should be banned because it ruins the sanctity of marriage and the family unit - then clearly divorce must be made illegal in California. Zing! In order to get this proposed voter initiative on the 2010 ballot, supporters of the initiative must collect nearly 700,000 signatures in order to qualify it for a vote.

Two talking head PSA's in the style we're so used to have been created and are currently making the rounds. On the site rescuemarriage.org you can pick up banners, t-shirts and help rally support in various ways as well as keep up with all the press mentions. The site is done entirely with a straight face, and I must say: well played sir.

2010 California Marriage Protection Act PSA - (2009) :72 (USA)

RescueMarriage.org is the brain-child of concerned Christian and political activist John Marcotte, who felt strongly that Prop 8 did not go far enough in protecting traditional marriage. With the help of attorney’s and friends, Marcotte is attempting to ban divorce in the State of California.

2010 California Marriage Protection Act PSA 0x2 - (2009) :76 (USA)

Daffy's - “Fitting Dance" - (2009) 3:26 (USA)

robert — Fri, 06 Nov 2009 13:19:21 +0000

Paranoid US Directors AB/CD/CD Create the First In-Theater Live Advertisement
AB/CD/CD collaborated with agency Johannes Leonardo NY on an ad that paired a live performance with live action footage for the retailer, Daffy’s. The directorial collective, a recent addition to the Paranoid US roster, conceived an entertaining scenario that encompassed the agency’s vision in relation to the screen.
“The agency wanted direction that captured a new, fresh style. AB/CD/CD was a perfect choice as they pulled from their extensive music video background and trendsetting lifestyle”, said Producer Janice Biggs. The collective recently directed Lily Allen’s “Fuck You” and brought a similar upbeat mindset with strong color palette, scheme, and casting.
This new take on an advertisement was a challenge in more ways than one. While the production crew was given a two-month execution time, they ended up with three jobs on their hands: a stage production, a multi-camera shoot and the task of synthesizing the two.
Additionally, costume and choreography played an essential role in AB/CD/CD’s cutting-edge concept. With a synchronized dance arrangement incorporating layers of clothing, the directors and designers paid significant attention to costumes that impacted the way the dancers moved. Choreographer Noemie Lafrance, a frequent contributor on Feist’s music videos, brought a professional artistry, concentrating significantly on timing and demanding rehearsals.
The performance ran at The Ziegfeld Theater in Manhattan in late October, most recently October 30 and 31.

Paranoid US is a production company and design studio specializing in live action, graphic design and animation. With an extensive roster of European talent, Paranoid US brings a distinct aesthetic to the advertising landscape for such prominent brands as Playstation, Nike, Coke and Citroen. One of the most awarded production companies, Paranoid’s artists and directors have created winning projects for numerous Cannes Lions, Art Directors Club and AICP awards. The company began in Paris in 1995, branching stateside in 2003 with Paranoid US in Los Angeles. The Paranoid brand has extensive global reach, with offices in Paris, Los Angeles, London and Sao Paulo and representation in Hamburg and Sydney. www.paranoidus.com

Killer Hamster Trend

Dabitch — Fri, 06 Nov 2009 12:31:47 +0000

To be honest, I don't think this is much of a Badlander, but I hafta keep up my title of most hated person on the ad-intarwebs in order to keep my rightful place on your dart boards, so here ya go.

The recently released HiFi-klubben hamster ad created by Lowe Brindfors, Stockholm and shot by Bacon, Copenhagen has been accused in emails to the hostmaster of borrowing its murderous hamster legs from G4/Midnight Spank. Lets watch, shall we. Get the the popcorn.

Hifi Klubben - Hamster - (2009) :40 (Sweden)

And, as it aired back in April, the G4 midnight spank from BBDO/ New York and shot by Daniel Kleinman at Kleinman Productions.

G4/Midnight Spank - Bedroom / Kidney - (2009) :30 (USA)

Fair enough, they both have deadly hamsters in it. Had they been white bunny rabbits with pointy teeth the Rabbit of Caerbannog comparisons would never end. What do you think, total coincidence or borrowed idea?

International Olympic Committee - Olympic Spirit - (2009) :30 (USA)

Dabitch — Fri, 06 Nov 2009 11:57:04 +0000

This spot , directed by Johnny Kelly of Nexus for Cole & Weber United & IOC, uses stop motion to animate hundreds of individual paper collages, each hand-cut and torn. In one continuous shot, we are taken on a journey as each Olympic symbol seamlessly segues into the other. Plus the flute music reminded me of the whistling in "Five Years Time" from Noah and the whale so now I'm humming that song. damn earring that one