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	<title>Persistence Unlimited</title>
	
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	<description>Goal Setting and Productivity for People Who Like Technology</description>
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		<title>Read this before setting your New Years Resolution</title>
		<link>http://www.persistenceunlimited.com/2010/01/new-years-triumph/</link>
		<comments>http://www.persistenceunlimited.com/2010/01/new-years-triumph/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 16:36:52 +0000</pubDate>
		<dc:creator>Brad Isaac</dc:creator>
				<category><![CDATA[Goals and Goal Setting]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[resolutions]]></category>
		<category><![CDATA[resolve]]></category>
		<category><![CDATA[succeeding]]></category>

		<guid isPermaLink="false">http://www.persistenceunlimited.com/?p=1691</guid>
		<description><![CDATA[
Did you know most people screw up the meaning of New Years resolutions?
What does resolution really mean?  A resolution means you have resolved to be different. Resolve is a powerful word. It&#8217;s not flighty, it&#8217;s not a change of mind, or a pathetic try to do something. Resolve means you are NOT going to do something ever [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<div id="attachment_1693" class="wp-caption alignleft" style="width: 300px">
	<a href="http://www.persistenceunlimited.com/wp-content/uploads/2010/01/New_Years_Triumph.jpg"><img class="size-medium wp-image-1693" title="New_Years_Triumph" src="http://www.persistenceunlimited.com/wp-content/uploads/2010/01/New_Years_Triumph-300x200.jpg" alt="" width="300" height="200" /></a>
	<p class="wp-caption-text">“Always bear in mind that your own resolution to succeed is more important than any one thing.”   Abraham Lincoln</p>
</div>
<p>Did you know most people screw up the meaning of New Years resolutions?</p>
<p>What does resolution really mean?  A resolution means you have resolved to be different. Resolve is a powerful word. It&#8217;s not flighty, it&#8217;s not a change of mind, or a pathetic <em>try </em>to do something. Resolve means you are NOT going to do something ever again. Or you ARE going to do something whether it kills you.  Resolve is a firm decision to take actions so you&#8217;ll never have to live a certain way again.</p>
<p>Enslaved people <strong>resolve </strong>and then <strong>fight</strong> to be free.</p>
<p>Thus a resolution is two things &#8211; a <strong>passionate declaration</strong> and a <strong>fight </strong>for change.</p>
<p>In the case of resolving to quit a bad habit: resolving means you are fed up. You are not going to do the bad thing ever again.  To break a your resolve would require medieval torture.</p>
<p>If you resolved to quit smoking in 2009 but you are still smoking, you weren&#8217;t outraged enough.  It wasn&#8217;t a resolution, it was a goal with temporary motivation.</p>
<p>Resolve is more than a personal commitment, it implies you&#8217;ve already changed.</p>
<p>Women who RESOLVE to leave a relationship with an abuser take actions and follow through. They hire an attorney.  They ignore the pleas, threats and false words &#8220;I will change&#8221;.  And they leave &#8211; even if it literally kills them.  They fight the fight.  THAT is resolve.</p>
<p>They can take the risks and actions necessary because resolve means they are done. No matter what happens from here on out, they are done with that phase of their life.</p>
<p>Yes, a resolution involves brashness, courage, and fire.  It is a call to arms.</p>
<p>So a resolution to lose 50 pounds is nonsensical.  If you are resolved, fed up and not going to take it any more, shouldn&#8217;t it be &#8220;I am done weighing over X pounds &#8211; period &#8211; end of story!  Even if I have to chain up my refrigerator I&#8217;ll never weigh this much again.&#8221;  THAT is how resolve sounds.</p>
<p>But there is more than just <em>sounding</em> resolved.  You must make a plan against impending Bon Bons.  And you must fight.  And fight &#8211; even if it means for the rest of your life.</p>
<p>Resolve involves a passionate declaration AND steady action&#8230; forever.  You never hear of enslaved people casually walking away from their captors temporarily.   They make detailed plans and they act those plans until they are free.  To ask a former slave whether he&#8217;d willingly go back would prove you wise enough to buy the bridge I have for sale in Florida.</p>
<p>When we picture a new years resolution, we may see the fireworks, new years eve horns, and streamers. It can take the wind out of what a resolution really is &#8211; a fire of determination and the resulting action which will elevate you from one life situation to another.  But as smart people, we need to see beyond those colorful displays.</p>
<p>So when you set your new years resolution today, get fired up. Get angry. Get determined.</p>
<div>If you ask me what your New Years Resolution should be, I&#8217;d ask what do you want to change about your life <strong>forever</strong>?  Once you know that, then it&#8217;s simply a matter of whether you are man or woman enough to fight the fight to make it happen&#8230;</div>


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		<title>Merry Christmas and Happy Holidays</title>
		<link>http://www.persistenceunlimited.com/2009/12/merry-christmas-and-happy-holidays/</link>
		<comments>http://www.persistenceunlimited.com/2009/12/merry-christmas-and-happy-holidays/#comments</comments>
		<pubDate>Fri, 25 Dec 2009 16:48:41 +0000</pubDate>
		<dc:creator>Brad Isaac</dc:creator>
		
		<guid isPermaLink="false">http://www.persistenceunlimited.com/2009/12/merry-christmas-and-happy-holidays/</guid>
		<description><![CDATA[
Many of us have been stressed lately over economics, jobs and healthcare.  I hope you can take some time today and relax and enjoy yourself.
Ho-Ho-Ho:
  
Wishing you and your family a very Merry Christmas and Happy Holidays.  

]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Many of us have been stressed lately over economics, jobs and healthcare.  I hope you can take some time today and relax and enjoy yourself.</p>
<p>Ho-Ho-Ho:</p>
<p><center><a href='http://picasaweb.google.com/BradIsaac/Blog#5419232136608538306'><img src='http://lh5.ggpht.com/_6FRXeZpdg4c/SzT66nnu3sI/AAAAAAAAAEk/D0bOZdnxW4g/s288/iphone_photo.jpg' border='0' width='210' height='281' style='margin:5px'/></a></center>  </p>
<p>Wishing you and your family a very Merry Christmas and Happy Holidays.  </p>


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		<item>
		<title>Debt is the new slavery and how you can be truly be free</title>
		<link>http://www.persistenceunlimited.com/2009/11/free-from-slaver/</link>
		<comments>http://www.persistenceunlimited.com/2009/11/free-from-slaver/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 18:46:18 +0000</pubDate>
		<dc:creator>Brad Isaac</dc:creator>
				<category><![CDATA[Goals and Goal Setting]]></category>
		<category><![CDATA[Making Money]]></category>

		<guid isPermaLink="false">http://www.persistenceunlimited.com/?p=1685</guid>
		<description><![CDATA[

Carrying debt can make you unhappy.  It ruins relationships, stresses you out and results in what I&#8217;d call slavery.  Here&#8217;s my manifesto on why debt is bad and what you need to do about it.
Almost daily I read about how banks aren&#8217;t loaning money to consumers.  I&#8217;ve also read how Citibank (and other credit card [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://www.persistenceunlimited.com/2009/11/free-from-slaver/" title="Permanent link to Debt is the new slavery and how you can be truly be free"><img class="post_image alignleft" src="http://www.persistenceunlimited.com/wp-content/uploads/2009/11/debt_trap.jpg" width="425" height="282" alt="debt is a trap" /></a>
</p>
<p>Carrying debt can make you unhappy.  It ruins relationships, stresses you out and results in what I&#8217;d call slavery.  Here&#8217;s my manifesto on why debt is bad and what you need to do about it.</p>
<p>Almost daily I read about how <a id="gsfk" title="banks aren't loaning money" href="http://www.google.com/hostednews/ap/article/ALeqM5ihGL-g1dipOGgJtBCmtse9O8GdiwD9BSVA081">banks aren&#8217;t loaning money</a> to consumers.  I&#8217;ve also read how Citibank (and other credit card companies) are <em>shocking</em> customers by <a id="s6bc" title="implementing punishing interest rates" href="http://www.wthr.com/Global/story.asp?S=11487931">implementing punishing interest rates of up to 29.99%</a> to their customers across the board.</p>
<p>While touted as major crisis by the media, I think both of these lending roadblocks are good for you and me.</p>
<p>How so?  Because both lead to <em>less personal debt</em>.  If the banks aren&#8217;t loaning money, then you can&#8217;t acquire debt.  If the credit card companies are levying punishing interest rates, then people hopefully will be reluctant to get into more debt.</p>
<p>I view personal debt as slavery. But it took me several years of getting kicked in the head to learn that the hard way.  Debt, especially credit card, car loans and home equity, gives the control of your future earnings to <strong>other </strong>people.  In the case of the credit cards, think of it this way.  Someone might be paying $50 a week in interest.  Then the credit card company decides they want $100 a week and there&#8217;s nothing you can do about it.  They&#8217;ve got you by the short hairs.</p>
<p>Outside a mafia Don, who else can make this type of arbitrary decision about <em>your </em>money?  (Well, the government can with taxes, but that&#8217;s a discussion for another day&#8230;)</p>
<p>But while we are on the government, I&#8217;ll toss up a thought you might not have considered.  Why do you think the US government is so comfortable with such staggering levels of debt?  (~$12 Trillion currently)  It is because <em>we the people</em> are so comfortable with such high levels in our personal lives.  The government is a reflection of the people&#8217;s attitudes and values.  If we don&#8217;t think twice about carrying a boatload of debt in our personal lives, we will elect people who don&#8217;t mind carrying debt into the public sector.</p>
<p>I think if we are to be adults, we need to leave behind the childhood getting what we want today just because we want it.  Only a mature mind can delay gratification and admit they cannot afford something at the present.</p>
<p>When did admitting you can&#8217;t afford something become shameful?  It seems that if my buddy can afford a Lexus and I cannot I should feel ashamed?  Why?  Shame is the child mind speaking, not the adult mind.  An adult thinks &#8220;I can&#8217;t afford to pay cash for it, but I am managing my finances in such a way that I will one day be able to.&#8221;  That is what <strong>true financial optimism</strong> is.  Using credit to fool yourself that you can afford it now, but pay for it in the future is a pipe dream.  It&#8217;s one of the leading causes of unhappiness and divorce for people in the US right now.</p>
<p>There is nothing shameful in admitting we can&#8217;t afford something.  What&#8217;s far more shameful is deluding ourselves that a little bit of debt and the resulting slavery isn&#8217;t harmful to our attitudes, relationships and future well-being.</p>
<p>When we use credit instead of cash we can pay 10%, 20% or more for something than it&#8217;s actually worth!  Just think.  You buy a flat-screen TV today on credit for $1000 at the end of one year you&#8217;ve paid $1169.76.  That&#8217;s if you pay it off in 1 year.  Most people &#8220;revolve&#8221; into several years.  It&#8217;s quite possible that same TV that cost a cash payer $1000, costs someone who uses credit $1,500!  Are you really that well off that you can afford to spend such a high percentage more than people who save up and pay cash?</p>
<p>And then consider when you eventually do pay off the TV.  In a year, best case, is the TV worth $1,169.00?  No, of course not.  It&#8217;s probably worth $800.  So the person who paid cash has lost $200 while the borrower lost $369 &#8211; nearly twice as much!  That&#8217;s why we hear of people who <strong>can&#8217;t afford</strong> to sell a car they can&#8217;t afford.  The car is worth $8,000 but they owe $12,500 on the loan.</p>
<p>I think we should invest the time to do the math as I&#8217;ve done above.  The math will reveal the traps others have set for us.</p>
<p>We have only a limited time to work and build success while we live on this planet.  The money we make can be used to produce more money or it can be used to dig us into the hole of slavery.  Paying later for stuff we get today seems small, almost inconsequential early on &#8211; but becomes a noose that strangles as the years wear on.  Are we so content that we will delegate the value of our future earnings to other people without as much as a sigh that we are embracing years of servitude?</p>
<p>Whatever happened to saving up for what we want?  Have we come so far that saving is passe, not cool or too old-school?</p>
<p>We need to become <em>uncomfortable </em>with having debt at <em>any</em> level.  Debt should be a painful ache until it is eliminated.  <strong>Cash and cash only</strong> needs to be our battle cry if we are to become financially successful and avoid the slavery that debt imposes.</p>
<p>If I&#8217;ve struck a nerve or opened your eyes, I encourage you to share this with your spouse, friends and relatives.  And send it to your elected officials.  Only through building awareness of debt&#8217;s shackles and gaining the support of those around us, can our futures be free.</p>


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		<slash:comments>21</slash:comments>
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		<title>Baking a pie from scratch, boosting creativity &amp; Twitter seminars</title>
		<link>http://www.persistenceunlimited.com/2009/10/baking-a-pie-from-scratch-boosting-creativity-twitter-seminars/</link>
		<comments>http://www.persistenceunlimited.com/2009/10/baking-a-pie-from-scratch-boosting-creativity-twitter-seminars/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 17:12:42 +0000</pubDate>
		<dc:creator>Brad Isaac</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[attitude]]></category>
		<category><![CDATA[Brain Power]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://www.persistenceunlimited.com/2009/10/baking-a-pie-from-scratch-boosting-creativity-twitter-seminars/</guid>
		<description><![CDATA[
Today I was in the mood to try something different. 
I&#8217;ve known from years of experience that by trying something new and having fun, creativity surges. Even if you fail, by trying new things, you get out of your world and into the unfamiliar. 
So today, I decided to try baking a pie from scratch. [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p><center><a href='http://picasaweb.google.com/BradIsaac/Blog#5396587489567161122'><img src='http://lh6.ggpht.com/_6FRXeZpdg4c/SuSHurr3uyI/AAAAAAAAADY/PaZc8MbrsZw/s288/iphone_photo.jpg' border='0' width='210' height='281' style='margin:5px'/></a></center><br />Today I was in the mood to try something different. </p>
<p>I&#8217;ve known from years of experience that by trying something new and having fun, creativity surges. Even if you fail, by trying new things, you get out of your world and into the unfamiliar. </p>
<p>So today, I decided to try baking a pie from scratch. A pumpkin pie, in fact.  Funny thing is, I don&#8217;t care for pumpkin pie all that much. But as I&#8217;ve said about a million times, it&#8217;s the journey. </p>
<p>If you&#8217;d like to follow my progress and make your own pie, I will be posting the recipe and my updates on my Twitter stream today. Feel free to heckle me along the way if you like. </p>
<p>My Twitter stream http:/www.twitter.com/brad_isaac</p>
<p>&#8211; Brad Isaac</p>


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		<title>Sometimes the best action to take is nothing.</title>
		<link>http://www.persistenceunlimited.com/2009/10/action/</link>
		<comments>http://www.persistenceunlimited.com/2009/10/action/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 15:27:51 +0000</pubDate>
		<dc:creator>Brad Isaac</dc:creator>
				<category><![CDATA[Goals and Goal Setting]]></category>
		<category><![CDATA[Lifehacks]]></category>
		<category><![CDATA[self development]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://www.persistenceunlimited.com/?p=1669</guid>
		<description><![CDATA[
Last night I was trying to start my dishwasher.   It was late.  I didn&#8217;t want to wash dishes by hand.  But for some reason, I couldn&#8217;t get the machine to start.  
I went to check the breaker, flipped it back and forth a few times to make sure it was [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Last night I was trying to start my dishwasher.   It was late.  I didn&#8217;t want to wash dishes by hand.  But for some reason, I couldn&#8217;t get the machine to start.  </p>
<p>I went to check the breaker, flipped it back and forth a few times to make sure it was on.   Tried the machine again.  No luck. </p>
<p>Then I considered a half-hearted search for the manual.  But knew I probably wouldn&#8217;t find it.   </p>
<p>I thought, it&#8217;s probably not gonna be much fun to pay that bill, but on the other hand it&#8217;s pretty late at night. I knew I shouldn&#8217;t be worrying too much about it, there was nothing I can do. So I went into the other room and started reading a book, thus do nothing. </p>
<p>As I read, my thoughts kept drifting back to the dishwasher. I knew the problem was electrical. </p>
<p>I continued reading. </p>
<p>Suddenly it occurred to me that sometimes there is a light switch on a neighboring wall &#8211; possibly in another room that controls the electricity to dishwashers. I started flipping light switches and eventually found the culprit.  The dishwasher fired right up &#8211; thereby saving me $100 or so in calling a repair service. </p>
<p>Doing nothing takes patience. It takes getting away from the problem as much as possible.  But sometimes nothing is the best action we can take. </p>
<p></p>


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		<title>Your education vs. Your EDUCATION</title>
		<link>http://www.persistenceunlimited.com/2009/10/true-education/</link>
		<comments>http://www.persistenceunlimited.com/2009/10/true-education/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 21:36:22 +0000</pubDate>
		<dc:creator>Brad Isaac</dc:creator>
				<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[Education]]></category>

		<guid isPermaLink="false">http://www.persistenceunlimited.com/?p=1676</guid>
		<description><![CDATA[
“I have never let my schooling interfere with my education.” ~Mark Twain
I didn&#8217;t get the best grades in college. Isn&#8217;t it funny how by saying I didn&#8217;t get the best, it implied I failed?  That&#8217;s a discussion for another day. But I made mostly A&#8217;s and a few B&#8217;s. And a C thanks to [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p><em>“I have never let my schooling interfere with my education.” </em>~Mark Twain</p>
<p>I didn&#8217;t get the best grades in college. Isn&#8217;t it funny how by saying I didn&#8217;t get the best, it implied I failed?  That&#8217;s a discussion for another day. But I made mostly A&#8217;s and a few B&#8217;s. And a C thanks to Chemistry&#8230; blah!</p>
<p>There are two reasons I wasn&#8217;t  valedictorian. One, I didn&#8217;t have valedictorian set as a goal &#8211; in fact it wasn&#8217;t on my radar. But two (and more importantly) I was too busy getting an education to be bothered with too much study.</p>
<p>A college degree is good to have on the outside &#8211; it shows people outside yourself you have certain levels of proficiency and smarts. But it doesn&#8217;t contribute much to your education &#8211; where you will spend most of your lifetime working hours doing.</p>
<p>An education is exploring your passions and natural talents.</p>
<p>For me, much of my college career was spent writing, hacking my computer and improving myself via self development.  Is it odd? weird? strange? to see I am still doing those things today and making a living from them?</p>
<p>I think coming to terms and honestly deciding where one&#8217;s true interests are is half the battle. It makes getting a true education almost effortless.  And it is where you will make your greatest contribution as a human being.</p>
<p>Just make the decision earlier rather than later.</p>


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		<title>Are You an Ant or a Grasshopper?</title>
		<link>http://www.persistenceunlimited.com/2009/09/ant-grasshopper/</link>
		<comments>http://www.persistenceunlimited.com/2009/09/ant-grasshopper/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 13:52:30 +0000</pubDate>
		<dc:creator>Brad Isaac</dc:creator>
				<category><![CDATA[Lifehacks]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[exercise motivation]]></category>
		<category><![CDATA[self development]]></category>

		<guid isPermaLink="false">http://www.persistenceunlimited.com/?p=1658</guid>
		<description><![CDATA[

Today&#8217;s post was written by Dion Baker.  He is a writer for The Intangible Wealth and a respected song writer, poet, and visual artist.  And he also shares my love of ants.  &#8211; Brad
Today I went to the craft store with my wife to return some items we recently purchased. While she was being helped [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://www.persistenceunlimited.com/2009/09/ant-grasshopper/" title="Permanent link to Are You an Ant or a Grasshopper?"><img class="post_image aligncenter" src="http://www.persistenceunlimited.com/wp-content/uploads/2009/09/ants_are_powerful.jpg" width="380" height="316" alt="Powerful ant carrying a leaf" /></a>
</p>
<p><em>Today&#8217;s post was written by Dion Baker.  He is a writer for <a href="http://www.theintangiblewealth.com/" target="_blank">The Intangible Wealth</a> and a respected song writer, poet, and visual artist.  And he also shares <a href="http://www.persistenceunlimited.com/2006/10/top-ten-reasons-why-ants-are-better-goal-setters-than-you/">my love of ants</a>.  &#8211; Brad</em></p>
<p>Today I went to the craft store with my wife to return some items we recently purchased. While she was being helped at the register, I decided to venture off into the store to see what else they had in stock. Not too far from the register, I saw several items on the clearance shelves. I perused through the shelves to see if there was anything of interest; not much. The mix of colorful ribbon and Spiderman bookmarks on sale didn’t quite hold my attention. I continued checking out the products to my right and guess what I found? A small pile of children’s books! As I walked toward the books there was a small book at the top titled, “The Ant and the Grasshopper”. Now, I’m excited…</p>
<h3>So I picked up the book and started reading.</h3>
<p>Here’s the synopsis of the story. There was the Grasshopper, the Ant, and other insects. It was the summertime and the Grasshopper was always being lazy, idle, and playful with his time. The weather was pleasant and he felt he should enjoy it, so he chose to be lazy and not work. But each time he saw another insect they weren’t being lazy, they <em>were</em> working. When he saw the Ant she was carrying food for the winter. He saw the Bee and he had yellow pollen all over his feet from toiling in flower nectar. He saw the Spider and she was threading her web. The Grasshopper was surprised that they were working while the weather was so beautiful. So he told them,<em> “What are you doing? It’s summertime! Put down the work and have fun!”</em> But they all said, <em>“No, no, Grasshopper. We need to work and gather food for the winter! And you need to be gathering food for the winter too</em>!” But the Grasshopper kept playing and never took heed to their advice.</p>
<p>And then the inevitable happened; winter came.</p>
<p>The snow piled and the wind blew and the Grasshopper was left hungry in the frigid cold. He was so cold and hungry that he asked the Ant for shelter and food. The Ant was appalled at the Grasshopper knowing that he spent his summer days in laziness and didn’t heed their advice to work. So the Ant told him:</p>
<h3>“If you play all summer, you’ll go hungry all winter”<strong><em> </em></strong></h3>
<p>Summer represents the times that things are easier and winter represents when things are more difficult. Each of these is only a temporary season that comes and goes during our lives. Summer doesn’t last forever and winter is inevitable. When things are easier for us that is the best moment to prepare for the moments they will not be.  Therefore, the best time to ease our sickness (winter) is by preparing ourselves when we are more healthy (summer); the best time to prepare ourselves for difficult financial times (winter) is by saving money when we <em>do</em> have money (summer). The perfect time to gather what we need is during the time we don’t need it.</p>
<p>The Grasshopper didn’t bother gathering his food during the summer. Consequence: when the winter came, he had nothing to eat and was very cold. Why did he end up like that? He spent his days of vitality – when he had the most time and conditions were most comfortable – to indulge in laziness.  <em>We should learn from him, but we should not be like him</em>. Instead, we need to follow the model of the other insects. How so?</p>
<h3>Invest our time in accumulating resources of value.</h3>
<p>If we do that, the winters won’t feel as cold and hunger won’t trouble as much or at all. As the summer draws to a close, we are reminded that comfortableness is temporary and difficulties are inevitable. I challenge you to reflect upon your last 90 days and think about yourself in terms of your activity. Have you been the Grasshopper or the Ant?</p>
<p><em>- by Dion Baker from <a href="http://www.theintangiblewealth.com/">Intangible Wealth</a><br />
</em></p>


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		<title>Selling your expertise to land the job</title>
		<link>http://www.persistenceunlimited.com/2009/09/selling-your-expertise-to-land-the-job/</link>
		<comments>http://www.persistenceunlimited.com/2009/09/selling-your-expertise-to-land-the-job/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 20:06:02 +0000</pubDate>
		<dc:creator>Brad Isaac</dc:creator>
				<category><![CDATA[Winning at Work]]></category>
		<category><![CDATA[self development]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.persistenceunlimited.com/2009/09/selling-your-expertise-to-land-the-job/</guid>
		<description><![CDATA[
During a baseball game recently, an aquaintance told me he recently became unemployed.  His specialty is building exquisite homes. So it&#8217;s not surprising the economy of the housing market destroyed his ability to get new contracts. 
I asked what he is up to now and discovered he&#8217;s doing handyman work.  He also stressed [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>During a baseball game recently, an aquaintance told me he recently became unemployed.  His specialty is building exquisite homes. So it&#8217;s not surprising the economy of the housing market destroyed his ability to get new contracts. </p>
<p>I asked what he is up to now and discovered he&#8217;s doing handyman work.  He also stressed if I needed anything done, to give him a call. </p>
<p>Of course I&#8217;d call him. But it occurred to me he wasn&#8217;t doing a good job of selling his expertise.  </p>
<p>Let me explain. What is your highest level of expertise?  And can you explain it to me in a provocative way so that I want to take action and hire you today?</p>
<p>We can get into elevator speeches and closing methods, but what it boils down to is putting pre-thought into your message.   </p>
<p>Instead of making someone else brainstorm possible ways they could use our services, we need to do the thinking ahead of time so they don&#8217;t have to.  And wrap it up into a nice pretty package with a big bow on top. </p>
<p>What if he said &#8220;recently, I&#8217;ve been rescuing homeowners from $5000+ roofing and siding repairs by applying a specialized gutter and storm drain solution that costs only $350.00&#8243;?  </p>
<p>I probably would have hired him on the spot.  But since he left it up to my imagination, I&#8217;ll just call him when something breaks or I need something painted.  </p>
<p>Thinking is hard. Most people don&#8217;t want to do it. Especially in these tough times, thinking ahead and selling your expertise is the difference between winning the jobs you want versus getting whatever scraps other people can dream up.   </p>
<p>&#8211; Brad Isaac </p>


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		<title>Successful fortune telling</title>
		<link>http://www.persistenceunlimited.com/2009/09/fortune-tellin/</link>
		<comments>http://www.persistenceunlimited.com/2009/09/fortune-tellin/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 22:57:11 +0000</pubDate>
		<dc:creator>Brad Isaac</dc:creator>
				<category><![CDATA[Goals and Goal Setting]]></category>
		<category><![CDATA[goal setting]]></category>
		<category><![CDATA[self development]]></category>

		<guid isPermaLink="false">http://www.persistenceunlimited.com/?p=1650</guid>
		<description><![CDATA[
Today I visited a farm with my family.
They had goats, sheep, guineas, chickens, peacocks and turkeys to name a few.  It was a relaxing tour. But it also reminded me about a time when things were simpler.
As someone born in Topeka, Kansas the farm is not alien to me.  Although I never lived [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Today I visited a farm with my family.</p>
<p>They had goats, sheep, guineas, chickens, peacocks and turkeys to name a few.  It was a relaxing tour. But it also reminded me about a time when things were simpler.</p>
<p>As someone born in Topeka, Kansas the farm is not alien to me.  Although I never lived on one, some of my extended family members did.  My grandfather&#8217;s neighbor grew potatoes and I&#8217;d often go help dig them to pass the time.   I&#8217;d visit my other grandparents where we&#8217;d drive out to the farm and return with &#8216;bushels&#8217; of corn, peaches and snap beans. Regrettably, I still don&#8217;t know what a bushel is.</p>
<p>But what is clear about the old way of farming is the work was clear. You shucked corn until every ear clean. You dug potatoes until there are none left to dig. There was time for thought and time for talk.  And there were harsh consequences for farmers if they did not do their work.</p>
<p>Today&#8217;s work is not so clear &#8211; especially if you are working on yourself. Your arms won&#8217;t rot off in October because you didn&#8217;t harvest push ups today.  You probably won&#8217;t starve to death in December because you forgot to plant the seeds of your small business in April.</p>
<p>That&#8217;s what makes getting ahead these days so persnickety. Consequences for inaction can take years to appear.</p>
<p>The solution is we must all work on our fortune telling skills. It&#8217;s not as hard or mystical as it sounds.  We can use imagination and logic to see the result of not acting today, tomorrow and the next.</p>
<p>You don&#8217;t need a crystal ball to see what happens after 3 years of drinking a bottle of vodka each day.  Nor do you need one to see what happens after 3 years of developing a profitable service that helps thousands of people.  Successful fortune telling means seeing the future and altering your behavior accordingly.</p>
<p>Leaders call this having a strong vision.</p>


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		<title>When to Argue</title>
		<link>http://www.persistenceunlimited.com/2009/08/when-to-argue/</link>
		<comments>http://www.persistenceunlimited.com/2009/08/when-to-argue/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 12:27:50 +0000</pubDate>
		<dc:creator>Brad Isaac</dc:creator>
				<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[attitude]]></category>
		<category><![CDATA[self development]]></category>

		<guid isPermaLink="false">http://www.persistenceunlimited.com/?p=1648</guid>
		<description><![CDATA[
While dropping my kids off at school this morning, I heard them arguing about musical instruments. For 5 minutes I listened to &#8220;you will have to play the recorder in your grade!&#8221; followed up by &#8220;no I won&#8217;t!&#8221; 
Dumb arguments aren&#8217;t confined to kids. I once sat in a 2 hour meeting where two people [...]]]></description>
			<content:encoded><![CDATA[<p></p>
<p>While dropping my kids off at school this morning, I heard them arguing about musical instruments. For 5 minutes I listened to &#8220;you will have to play the recorder in your grade!&#8221; followed up by &#8220;no I won&#8217;t!&#8221; </p>
<p>Dumb arguments aren&#8217;t confined to kids. I once sat in a 2 hour meeting where two people argued over which shade of green to pick for a sidebar on a webpage.</p>
<p>I think before entering into any argument we need to ask ourselves 3 questions:</p>
<p>     1.  What do I get if I win?<br />
     2.  What do I lose if I lose?<br />
     3.  What is the cost of this argument?</p>
<p>I advised my kids: If the answer to questions one and two are nothing then say &#8220;okay&#8221; and talk about something else.  </p>
<p>Costs can come in the form of wasted time &#038; energy, hurt feelings and loss of respect (to name a few).  Some arguments are worth having. Others do not benefit us in the least &#8211; and only cost us. </p>
<p>So if we&#8217;re going to argue, I&#8217;m going to make sure there is a benefit to winning or a loss to losing. Otherwise, you can have this win. I&#8217;ll save up for when we have something important to argue about.<br /></p>


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