Accession Media

Using The Web to Sell Another Cup of Coffee

Josh Katinger — Mon, 28 Sep 2009 17:10:44 +0000

When you are a big-brand franchise like Dunkin’ Donuts, your business model is based on high volume sales of low cost items. For example, cups of coffee. With scale like Dn'D has, selling one additional cup of coffee to a small percentage of your customers each day can create massive incremental revenue.

Social Media Finally Lives Up To Expectations

Josh Katinger — Sun, 23 Aug 2009 17:45:25 +0000

Being able to update the status of what your dog is doing on Twitter, or rattle off a quick blog posting on how you feel about the latest off-the-wall thing that Rush Limbaugh said is just great. It allows individuals to have a sense of self online, and to blow off steam. I'm not judging...I'm guilty of it myself. But is that really the future of social media? Is that really all these great tools have to add? There must be more to it....

YouTube Founder Goes Racing

Josh Katinger — Thu, 20 Aug 2009 19:39:28 +0000

It is so rare that ones hobbies intersect with their work world. However today is that day for me with the confirmation of the long speculated news that YouTube co-founder and CEO Chad Hurley will officially be a primary sponsor of the US F1 team's 2010 season.

Admin Module for Drupal - A+!!!

Josh Katinger — Tue, 23 Jun 2009 21:23:48 +0000

I wanted to make sure I let anyone and everyone know about the fantastic new Drupal module known simply as "Admin." For years I have heard people gripe about Drupal's admin screens as being too confusing and convoluted. Many people, mostly the less "techie" folks (marketing managers in charge of maintaining a corporate website) like Joomla's admin area better because it offers big candy-like icons and buttons for performing administrative functions.

Don't Outsource Your Soul

Josh Katinger — Tue, 09 Jun 2009 14:35:52 +0000

A good friend of mine who runs a marketing consultancy recently told me that he had a client who was looking to outsource their blog to a vendor. Not the strategy, development or hosting of their blog – but the actual writing of the blog. I told my friend that wasn’t something Accession Media does and I thought that went against the entire philosophy and tenants of blogging as a communication form. How can you expect an outsourced vendor or writer to truly become a part of the fabric of your company for a few hundred dollar a month retainer? You are your

Introducing Errorlytics

Josh Katinger — Thu, 12 Feb 2009 16:30:54 +0000

In keeping with the spirit of our last posting, where I ate humble pie regarding the launch of our new corporate website, now it’s time to share another recent experience we’re going through around here: launching our first web app.

Our New Website - A Taste of Our Own Medicine

Josh Katinger — Wed, 11 Feb 2009 19:21:52 +0000

One of the most time consuming tasks in building a new website for our clients is undoubtedly the content. When we start a new project we often ask "are you guys rewriting the content? Are we just copying it over from the existing site? Or would you like us to include it in our proposal?"

Little Links to Become Big Business?

Josh Katinger — Sun, 23 Nov 2008 15:38:00 +0000

Anywhere that it is possible to advertise, someone will. This age old idea continues to be proven out online. With the rise of text messaging and now "Tweeting" on Twitter.com - so to has risen the use of URL redirection services in order to send ridiculously long URLs via short little links. The originator of this was the venerable Tinyurl.com. With that service you could take a Google Maps URL like this...

Yahoo! Readies Re-Launch of IndexTools

Josh Katinger — Sun, 16 Nov 2008 09:55:00 +0000

...look out Google Analytics?

Not likely.

Sorry Yahoo!, but the track record hasn't been so hot lately. The cultural differences between Yahoo! and Google are painfully obvious and apparently unchangeable for poor Yahoo!. The big Panama PPC admin system relaunch hasn't panned out and made for a better management experience. Their copy of the Adsense program still isn't as good as the original. Ergo - I have to believe the product life cycle for Yahoo! Analytics will be similarly reactionary and half hearted.

Internet Marketing Search Engine

Mary Peng — Thu, 02 Oct 2008 17:30:00 +0000

We at Accession Media pride ourselves in our knowledge of all things related to internet marketing. All wise people know, however, that no matter how much you know, you still don't know it all. That's why Accession Media is offering a new FREE tool, Internet Sensei.

What is Internet Sensei?