Accelerating Medical Sales

10 Key Elements to Getting Started with Social Media

A recent Manhattan Research Whitepaper, Pharma & Social Media: Practical Social Media Strategies for the Pharmaceutical Industry lays out the footwork for a successful social media strategy. Here’s a brief summary of the paper’s 10 key elements: Know your audience—younger, female, and primary care physicians are most likely to engage in physician-only online communities. Physicians [...]

Physician Internet Usage Up in Latin America

A recent survey conducted by Medimix International finds internet usage is up among physicians in Latin America. The survey is a follow-up to its 2007 study, which included physicians in ten Latin-American countries. The 2009 study was conducted through telephone interviews with physicians in Argentina, Brazil, Venezuela, Colombia, Mexico, and Puerto Rico. Though they [...]

Hospital CEO Defends Use of Social Networking Sites

Paul Levy, President and CEO of Beth Israel Deaconess Medical Center in Boston, defends the use of social media by hospital employees in a recent post on his blog, Running a Hospital. The blog post was written in response to an email prohibiting the use of social networking sites in an unnamed Boston hospital. The [...]

Fall Health 2.0 Conference A Success

The final installment of the 2009 Health 2.0 Conference was held in early October in San Francisco. The fall conference featured over a hundred speakers, nearly 80 live demos and technologies on display, along with an additional 30 displays in the exhibit hall. The conference, which has received recent media attention from giants such as [...]

5 Social Networking Opportunities for Physicians

With so many social networking options for medical professionals cropping up across the Web, it can be hard to know where to begin. Here are a few options: DocCheck—DocCheck.com is an international online network of over 600,000 physicians, pharmacists, students and others. DoctorNetworking—Doctornetworking.com is a network of thousands of online professionals. Medscape Physician Connect—Medscape.com is [...]

Advertisers Moving to Performance-Based Models

Online advertising has changed since its inception. Advertisers have moved away from links and banners in search of tangible results. What they wanted was a guaranteed return on their investment. What they found: performance-based advertising. The IAB Internet Advertising Revenue Report released this past March reflects the trend toward performance-based advertising solutions. Among the report’s [...]

Industrial Marketers Seek Quality Leads Online

The recently released report, Trends in Industrial Marketing 2009: How Manufacturers are Marketing Today revealed that 29 percent of respondents named lead generation as their primary marketing goal. This response was topped only by the 44 percent of respondents who pointed to customer acquisition as their primary target. Customer retention was the primary focus for [...]

The Latest On Online Lead Generation

Online lead generation has become increasingly more important for businesses today, many of which are putting more of their marketing efforts into digital channels in an effort to generate business. Econsultancy together with Clash-Media recently released some interesting statistics on online lead generation. For the third Online Lead Generation (B2C) Report released by the duo, [...]

Online Reviews Highly Impact Purchasing Decisions

When it comes to purchasing decisions, the recommendation of a trusted colleague goes a long way toward closing the sale. The rise of social media on the Web has opened up an easy-access forum for industry-specific reviews. The Forrester Study published by American Business Media reports that business decision makers rely most heavily on the [...]

Why Analyze?

Let’s face it, very few of us want to increase our workload. This may explain the 53 percent of marketing professionals who admitted to opting out of web analytics as a means of measuring their campaigns in the recent Alterian Annual Survey. A quarter of the 1,545 professionals surveyed viewed analytics as the most difficult [...]