Sunday, November 8, 2009:

SEM and Transfers: Enabling Student Swirl
Presenter: Alicia Moore, Dean of Student & Enrollment Services, Central Oregon Community College
Presenter: Bruce Clemetsen, Dean of Student Services, Linn-Benton Community College
Presenter: Lee Furbeck, Associate Director, Admissions and Scholarships, University of Kansas Main Campus
 
 
The Core Concepts of SEM: Four-Year Institutions
Presenter: Stanley Henderson, Vice Chancellor for Enrollment Management and Student Life, University of Michigan-Dearborn
Presenter: Shani Lenore, Assistant Vice President of Enrollment, Maryville University of Saint Louis
 
 

The Core Concepts of SEM: Two-Year Institutions
Presenter: Wendy Kilgore, Dean of Enrollment Services, Colorado Community College System
Presenter: Christine Kerlin, Vice President for the University Center and Strategic Planning, Everett Community College
 
 

Leveraging Financial Aid to Optimize Enrollment
Presenter: Thomas Green, Senior Consultant
Presenter: Heidi Granger, Director, Financial Aid, College of the Desert
 
 
 
Monday, November 9, 2009:

Lions, Tigers and Bears – Oh My! Mandatory Orientation and Advising at a Community College
Presenter: Alicia Moore, Dean of Student & Enrollment Services, Central Oregon Community College
 
 
The 7 Vital Components for Transformational Leadership of Student Services
Presenter: Wayne Sigler, Director of Admissions, University of Minnesota – Twin Cities
 
 
10 Keys to Thriving in the Current Economy: Part 1
Facilitator: Bob Bontrager, Director, AACRAO Consulting (AC)
Presenter: Gil Brown, Director of Budget and Financial Planning, George Mason University
Presenter: Jay Goff, Dean of Enrollment Management, Missouri University of Science and Technology
 
 
Using Clearinghouse Services To Shape Enrollment Management Practice
Presenter: Stanley Henderson, Vice Chancellor for Enrollment Management and Student Life, University of Michigan-Dearborn
 
 
10 Keys to Thriving in the Current Economy: Part 2
Presenter: Jay Goff, Dean of Enrollment Management, Missouri University of Science and Technology
Presenter: Gil Brown, Senior Consultant, AACRAO Consulting (AC)
 
 
Getting Engaged in Canada: Student Engagement at Canadian Colleges and Universities
Presenter: Susan Gottheil, Associate Vice-President, Enrolment Management, Mount Royal College
Presenter: Clayton Smith, Vice-Provost, Students & Registrar, University of Windsor
 
 
The Use of Business Intelligence in a Campus Wide Portal Environment to Drive Evidence-Based Decision Making: The Integration of People, Relationships and Information to Strategically Manage Enrollment
Presenter: Dr Amanda Yale, Associate Provost for Enrollment Services, Slippery Rock University of Pennsylvania
Presenter: Carrie Birckbichler, Director, Institutional Research, Slippery Rock University of Pennsylvania
Presenter: Michael White, Coordinator of Communications and Technology in Admission, Slippery Rock University of Pennsylvania
 
 
 
Tuesday, November 10, 2009:

SEM and the Student Lifecycle
Presenter: Jay Goff, Dean of Enrollment Management, Missouri University of Science and Technology
Presenter: Andy Vaughan, Director, Higher Education Solutions, Monster Public Sector and Education
 
 
Strategic International Enrollment Management
Presenter: Clayton Smith, Vice-Provost, Students & Registrar, University of Windsor
 
 
Pearls of Wisdom and Pitfalls to Avoid: Designing Strategic Enrollment Management for Long-Term Success
Presenter: Jane Sweetland, Dean of Enrollment Services, California State University – Channel Islands
Presenter: Alicia Moore, Dean of Student & Enrollment Services, Central Oregon Community College
Presenter: Philip Conroy Jr., Vice President for Enrollment Management and Marketing, Mount Ida College
 
 

SEM: Strategically Enrolling Males
Presenter: William Serrata, Vice-President for Student Services & Development, South Texas College
 
 

AACRAO Consulting Opportunities
Presenter: Bob Bontrager, Director, AACRAO Consulting (AC)
Presenter: Tom Green, Senior Consultant, AACRAO Consulting (AC)
 
 
Beyond Leveraging: Financial Aid’s Role in Executing SEM Recruitment and Retention
Presenter: Judy Benfield Tatum, Director of Financial Aid, University of Michigan-Dearborn
Presenter: Stanley Henderson, Vice Chancellor for Enrollment Management and Student Life, University of Michigan-Dearborn
 
 

International SEM Forum
Facilitator: Christine Kerlin, Vice President for the University Center and Strategic Planning, Everett Community College
Presenter: Shafiqah AlAwadhi, Vice Dean for Admission and Registration, Kuwait University
 
 
Restructuring for Success: Combining Admissions and Registrar Staff for Better Student Service
Presenter: Reid Kisling, Registrar, George Fox University
 
 
 
Wednesday, November 11, 2009:

Seminar for Experienced SEM Professionals
Presenter: Dr Amanda Yale, Associate Provost for Enrollment Services, Slippery Rock University of Pennsylvania
 
 
Seminar for New SEM Professionals
Presenter: William Serrata, Vice-President for Student Services & Development, South Texas College

AACRAO’s SEM Conference covers all aspects of SEM—from core concepts to leading-edge practices—and puts you in direct contact with experts in the field. There is no better time to position your institution to maximize student success, improve operational efficiency, and achieve desired budget outcomes. For more information, please visit http://www.aacrao.org/sem19/index.htm.

The publication will be available for sale on site. To view a description of the book or its table of contents please visit http://www.aacrao.org/publications/catalog.cfm. Applying SEM at the Community College and other AACRAO publications can be purchased by calling 301-490-7651 or by visiting https://www.aacrao.org/forms/PublicationForm/.

For more information on the 2009 AACRAO SEM Conference, please visit http://www.aacrao.org/sem19/index.htm or contact meetings@aacrao.org.

In these challenging economic times, strategic enrollment management offers a conceptual framework for not merely surviving, but thriving. Encourage your senior officers to attend this extraordinary symposium. The symposium will enable institutional leaders to take a holistic approach to SEM. The symposium also will provide fundamental SEM planning tools for estimating the institutional service capacities, assessing brand equity and building stronger projection models. To view this year’s exciting program, please visit www.aacrao.org/symposium/.

Make the most of your SEM Conference experience by reviewing your institution’s SEM plan with a seasoned SEM professional. Whether you are working on a draft of a new SEM plan, or want a fresh perspective on your latest revision, we encourage you to take advantage of this complimentary service.

For more information or to schedule a review of your institution’s SEM plan, please contact Nicole Spero at speron@aacrao.org or 202-355-1049.

The difference in approaches to SEM in the two countries is a result of the differing social, political and economic contexts in which it developed. Although Canada and the United States share some of the same heritage, the American break with England in the late 1700’s changed forever its cultural focus from being linked to Europe to charting its own course. Canada, on the other hand, remains well connected to both the United Kingdom and other parts of the world through membership in the Commonwealth and la Francophonie. Canada’s national commitment to bilingualism, multiculturalism and universal health care has helped to shape a different social and value system than its neighbor to the south. This affects the way both postsecondary educational systems operate in the 21st century.

With more than 4,300 colleges and universities, the U.S. postsecondary education system is heterogeneous in terms of academic focus, degrees offered, size of enrollments and students served. It is oriented toward providing a holistic student experience where student life is an important part of the college experience. It also operates within the context of decreasing state support of public institutions, increased accountability, increasing tuition levels, significant differences in regional student demand and continuing growth in the not-for-profit institutional sector. This has led to SEM becoming a mainstay at most institutions.

Canada, on the other hand, has far fewer (225) post-secondary institutions. Despite a recent emphasis on rankings and consequent tiering, there is a relatively small quality gap between top-ranked institutions and those ranked lower, which results in most institutions being considered of “good quality.” Canadian students frequently attend their local institutions as commuters. Until recently there has been less concern for student development and the broader campus experience in Canada than in the United States. Although participation in postsecondary education has continued to increase in Canada, there is a looming decline in secondary school enrollment. Dramatic cuts in provincial grants, a heavier reliance on tuition income and increased public accountability (in the form of key performance indicators and national newspaper and magazine rankings) have resulted in increasing competition between institutions. Although many enrollment practitioners have turned to American colleagues and consultants for “best practices” and ideas for new tactics and strategies, many Canadians still remain uncomfortable with SEM’s market orientation.

Outlined below are some of the areas where Canadian and American educational systems and SEM practices differ (Smith & Gottheil, 2006 and 2008).

Accessibility
In both countries, increasing access to postsecondary education is seen as key. Groups deemed to be underrepresented, and thus targeted for accessibility programs, differ due to historic immigration and colonization patterns. Both countries are interested in more access for first-generation and low-income postsecondary students. In the United States, there is also interest in more access for African-Americans, Hispanics, Asians and Native Americans. In Canada, access is seen as key for Aboriginal, Francophone and Northern Canadian students. SEM practices in each country reflect these differing priorities.

Accountability
There is much interest in public accountability of higher education in both countries, with increasing government interest in loan defaults, recruitment accessibility, retention, graduation, transfer rates and other key performance indicators. Both countries have seen the introduction on a limited basis of performance-based funding. In Ontario, the National Survey on Student Engagement is now being used as an accountability measure in the university sector.

Admission Policies
The basis of admission in Canada is primarily high school marks, whereas U.S. institutions use Scholastic Assessment Test (SAT)/American College Test (ACT)/Advanced Placement test scores, essays, interviews and a variety of non-cognitive factors. Most admission offers in Canada are made between March and June, with some earlier offers made to top candidates. In the United States, offers are made throughout the final year of high school using early action, early admission and rolling admission approaches. Whereas the United States has a May 1 reply date, there is no agreed-upon confirmation deadline in Canada, although many provinces use a late May or June date.

Financial Aid
Both Canada and the United States have seen cuts in public funding of post-secondary education coupled with large tuition increases and some tuition freezes. There is a growing perception by low-income students that they cannot afford to continue their education after high school. This has led to the adoption of differing approaches to financial aid. Leveraging and discounting are used extensively in the United States but have no acknowledged presence in the Canadian environment. Canadian institutions have provided mostly merit-based scholarships, although there has been some recognition over the past few years of the importance of need-based aid (Junor & Usher, 2007). Whereas most American financial aid offers are provided to students near the time of their admission offer, in Canada the complete financial aid offer is not known to students until after they make their enrollment decision. Athletic scholarships, while present in both countries, are considerably more developed in the United States. In summary, the financial aid program is seen primarily as a student support service in Canada while American institutions see enrollment management as the primary purpose of financial aid.

Geographical Draw
In the United States, a considerable number of students choose to live on campus and to go away to school. This is true for a much smaller number of Canadians, who tend to attend their local institutions. This results in little student mobility between provinces and small residence populations on most campuses. There are implications, in this regard, for student engagement, retention and student life programming in Canada. Transfer agreements with community or technical colleges, 4-year universities or both are relatively common in both countries.

Enrollment Marketing
U.S.-based institutions make considerable use of direct mail and target marketing. In Canada, advertising is mostly geared to enhancing the image of institutions rather than targeting student recruitment. Further, Canadian enrollment marketing is mainly focused toward high school students, whereas U.S. marketing is more broad-based and oriented toward other market segments. Canadian students do not take SAT- or ACT-type tests and thus Canadian institutions do not engage in name purchasing. In general, Canadians also have a more highly developed notion of privacy, which affects marketing approaches. One way of differentiating between approaches to enrollment management is to examine the number of communications sent prior to application and post-admission. American institutions communicate slightly more in the pre-application phase and about the same as Canadians in the post-admission phase.

Organization
A large number of U.S. institutions have adopted a formal SEM organization structure. In Canada, SEM is still seen as largely a registrarial responsibility. Some institutions, however, have developed a matrix approach using SEM steering committees and related working groups, and have nominally assigned a senior administrator to coordinate SEM efforts.

Planning
Many institutions on both sides of the border equate the use of enrollment management strategies with having a SEM plan. An increasing number of U.S. institutions and a few Canadian institutions have developed comprehensive SEM plans, with a sizable number claiming they are in progress. A continuing challenge in Canada is that most enrollment data analysis occurs in planning offices by staff that do not always fully understand SEM and/or have the time to devote to reach and resources to SEM questions.

Recruitment
There are considerable differences between U.S. and Canadian approaches to student recruitment, although the differences have narrowed in recent years. Whereas American higher education no longer fears the “recruitment” word, Canada is still transitioning from a liaison outreach effort to one that includes more strategic recruitment. Historic collegial approaches to recruitment in Canada continue side by side with increasing use of targeted print materials, 1:1 marketing and e-recruiting. The United States makes much more extensive use of current student and alumni ambassadors, telecounseling and predictive modeling to attract students.

Retention
There is a great deal of similarity between Canadian and American approaches to retention. First-year-experience programs, integration of academic support services, student services consolidations and intrusive academic advising are present in both countries. Many U.S. institutions have formulated retention goals and action plans because retention is an accountability measure in many states. Canadian institutions are beginning to formalize retention plans as a result of the development of key performance indicators, increased public accountability and the impact of student satisfaction and other surveys. The most common retention practices in Canada include services for students with disabilities, emergency financial aid, Aboriginal student services, one-stop enrollment services, first-year experience programs, supplemental instruction, gender programs or services and peer tutoring.

Emerging Trends in Canada
We see a number of emerging SEM issues developing in Canada. These include:

• Changes in educational systems – blending/overlap of college and university missions; pressure for more seamless pathways and collaborative programs; increased institutional differentiation; expanding capacity in selected provinces; and development of private institutions.
• Fiscal pressures – decreased government funding; targeted funding with more strings attached; heavier reliance on student fees; and increasing operational costs.
• Enrollment planning – the demographic bubble is about to burst as the economic recession impacts post-secondary enrollment.
• On-line learning- explosive growth in recent years; distinctions between on-line and in-person instruction blurring; moving from the fringe to a central part of institutional operations.
• Use of Data – increasing use of KPI’s and concern over a lack of a common data set.
• Recruitment – escalating competition has led to the need to find new markets; concern with access for First Generation and Aboriginal students; and increased focus on parental expectations.
• Impact of E-Recruitment – development of the “stealth” market place; CRM systems, Web portals and enhanced Web sites; expectation of 24/7 service; social networking; and on-line recruitment fairs.
• Admissions – change of philosophy from gatekeeper to facilitator of enrollment; centralized application centers; holistic admissions assessment; and reserving space for under-represented populations.
• Financial Aid – use of financial aid as a SEM strategy; growing use of merit aid and athletic awards; rising fees and higher student debt levels; and inability to close the gap for at-risk low-income youth.
• Student Services –recognition of the link between recruitment and retention and increased focus on the first-year experience and student engagement.

Conclusion
Canada is well on its way to development of its own brand of enrollment management. Although much remains to be learned from the American experience, Canada has developed a wide array of its own SEM practices. These are now chronicled in the new Canadian SEM resource library, which can be accessed by going to www.uwindsor.ca/sem. Those interested in Canadian SEM are encouraged to visit the resource library, submit published work, technical papers and conference presentations, participate in the online forum and consider attending our annual Canadian SEM Summit.

This article was authored by AACRAO Senior Consultants Clayton Smith and Susan Gottheil.

Clayton Smith has 23 years of broad experience in enrollment management at three U.S. institutions and one Canadian university. He currently serves as Vice Provost for Students and Registrar at the University of Windsor (Ontario, Canada). Dr. Smith holds a B.A. in political science from the University of Southern Maine, a M.A. in political science from Drew University, a M.P.A. in public administration from the University of Maine, and an Ed.D. in higher education from Florida State University. He has published articles in College & University, SEM Source, the Journal of College Admission and the Journal of College Retention on such topics as enrollment management, Canadian strategic enrollment management, integrated marketing, inter-institutional joint marketing and telecounseling. He currently sits on the College and University editorial board, co-facilitates the annual Canadian SEM Summit and serves as a senior consultant with AACRAO Consulting.

Susan Gottheil has over 28 years of experience in Canadian higher education. She currently serves as Associate Vice-President, Enrollment Management at Mount Royal College (Alberta, Canada), where she is supporting institutional efforts to move the College to university status. Previously, she was Associate Vice-President for Enrollment Management at Carleton University in Ottawa, Ontario, where she coordinated and enhanced student recruitment and retention efforts and helped reverse sharply declining enrollment numbers. Susan has also held senior administrative positions in student services and employment and educational equity. She began her career teaching women’s studies and humanities at Vanier College CEGEP in Montreal. Her degrees are in political science and history. She has published articles in College and University and SEM Source on Canadian strategic enrollment management. She currently co-facilitates the annual Canadian SEM Summit and serves as a senior consultant with AACRAO Consulting.

References:
Junor, S. and A. Usher, 2007. The End of Need-Based Student Financial Aid in Canada? Toronto, ON: Educational Policy Institute.

Smith, C. and S. Gottheil, 2006. Enrollment or Enrolment: The Emergence of SEM in Canada. SEM Source. Available at www.aacrao.org/sem/index.cfm?fa=view&id=3270.

Smith, C. and S. Gottheil, 2008. Enrollment or Enrolment: Strategic Enrollment Management in the United States and Canada. College and University, 84(2), 28-38.

Don’t miss this opportunity to receive valuable information on FERPA by the nation’s leading authority. As the director of the Department of Education’s Family Policy Compliance Office (FPCO) for 21 years, Mr. Rooker administered laws and policies designed to help protect the rights of America’s 58 million students.

For more information on the PACRAO 2009 Annual Conference, please visit http://www.pacrao.org/docs/toc_conferences.html.

The PACRAO Annual Conference will be held November 1 – 4, 2009 in Newport Beach, California. For more information on the PACRAO 2009 Annual Conference, please visit http://www.pacrao.org/docs/toc_conferences.html.

Also, Dr. Bontrager will be presenting the session Producing Measurable Results with Outside-the-Box Retention Strategies from 10:00am – 11:30am on Monday, November 2, 2009.

For more information on the PACRAO 2009 Annual Conference, please visit http://www.pacrao.org/docs/toc_conferences.html.

Applying SEM at the Community College identifies the vital and unique enrollment issues confronting two-year colleges, and suggests effective strategies for resolving them. Written by field experts Bob Bontrager and Bruce Clemetsen, along with 9 other contributing authors, this 204-page resource helps administrators set enrollment goals for their diverse student populations, redefine and improve student academic success, and achieve institutional success through financial planning. It also proposes methods for gathering and using data to inform strategies, for strengthening marketing plans, and for fostering interdepartmental collaboration.

Order Information
To order this or related AACRAO SEM publications, please visit https://www.aacrao.org/forms/PublicationForm/ or call (301) 490-7651.

Item number: 0124
Member price: $60
Non-member price: $80

Applying SEM at the Community College was made possible in part by the generous support of SunGard Higher Education.

To recognize the importance of team involvement, the following opportunities are offered to teams of 8 or more from a single institution.

Customized SEM Consultation
Through the resources of AACRAO Consulting, large institutional teams will have access to a seasoned SEM professional to help make the most of the SEM experience. Your customized SEM Consultation will include:

• Pre-conference review of institutional SEM plan
• Meeting with your SEM Team to discuss existing institutional SEM plans, and plan for making the most of the SEM Conference
• 1-2 meetings during the conference to process ideas generated from conference sessions and discuss next steps in developing a SEM plan.

For additional information, contact Nicole Spero at speron@aacrao.org or (202) 355-1049.

SEM Registration Brochure is Now Online
No paper version will be mailed to members.
AACRAO continues to make ‘greener’ choices for its meetings, and we will only post the SEM registration brochure online. This version will replace the hard copy printed version that was sent in the mail. You may retrieve the electronic version at http://www.aacrao.org/sem19/Brochure.pdf.

The brochure provides a general overview of the SEM program. Use our Web site, http://www.aacrao.org/sem19/, for complete and up-to-date information on speakers, sessions, workshops, exhibitors, hotel reservations, as well as online registration.

Preconference Workshops
This year’s SEM Conference offers a comprehensive range of workshops relevant to the work you’re doing right now. Scheduled for Sunday, November 8, and offered for an additional fee, these workshops focus on the hottest topics in higher education, such as the core concepts of SEM; SEM in the Canadian context; graduate SEM and the Bologna Process; financial aid; social networking; SEM and transfer students; and improving student retention and graduation rates. See the complete workshop descriptions here.

Bring your Team and Register Early for Significant Cost Savings
Did you know that you could save up to $300 per registrant by bringing your SEM team to Dallas? Also, by registering by October 9, you will receive the early bird discounted rate. Your early bird registration will automatically enter you to win a complimentary one-night stay at the Hyatt Regency Dallas. Visit the SEM registration page for pricing and to register yourself and your team! Hotel reservations are also open– book your room now in the AACRAO room block at the Hyatt Regency Dallas to guarantee availability.

Encourage Your Senior Campus Leaders to Attend AACRAO’s Executive Symposium
AACRAO will be hosting an Executive Symposium on November 8, 2009 (note: there will be a reception for symposium attendees on November 7, from 6:00 – 7:00 p.m.) at the Hyatt Regency Dallas. Sponsored by Hobsons, the Executive Symposium will include forward-thinking presentations and dialogue from leading higher education professionals on strategic recruitment and retention strategies and on the integration of enrollment management and institutional budget planning. The program is specifically designed for college and university chancellors, presidents, provosts, chief enrollment management officers, and their executive-level team members. Featured speakers include Bob Bontrager, Jay Goff, and Robert Smith. The full Executive Symposium program is available at www.aacrao.org/symposium/.

SEM Coordinators Appointed
AACRAO is pleased to announce the appointment of two coordinators who assisted Bob Bontrager, Conference Director, in developing the program for the SEM Conference. William Serrata, Vice President for Student Affairs and Enrollment Management at South Texas College, coordinated the conference content for two-year institutions, and Jay Goff, Vice-Provost and Dean of Enrollment Management at Missouri University of Science and Technology, developed content targeted to four-year institutions. You can read William and Jay’s complete biographies at http://www.aacrao.org/sem19/speakers.htm. These appointments are important to keeping the conference on the leading edge of SEM thought and practice, according to Bontrager.

Many Thanks to Our SEM Sponsors
AACRAO would like to recognize the following companies for their support of the SEM Conference:

Hobsons ~ Executive Symposium and Conference Gala Event
ImageNow ~ Badge Holders
Datatel ~ Totebags
SPSS ~ Cyber Café
Education Systems ~ SEM Award
SunGard Higher Education ~ SEM Team Reception
redLantern ~ Session Signs
CollegeSource ~ Onsite Program
Blackboard Connect ~ Pens
Runner Technologies ~ Evaluations

For additional information or questions, contact AACRAO:
Web: www.aacrao.org/sem19/
E-mail: meetings@aacrao.org
Phone: (202) 355-1042

For more information please contact AACRAO Consulting at consulting@aacrao.org or (202) 355-1056.

At a time when budgetary constraints are limiting the travel of higher education professionals, AACRAO is pleased to announce the availability of a new and valuable online professional development course, Essentials of Strategic Enrollment Management. Strategic enrollment management (SEM) is a key concept in the administration of higher education institutions. SEM provides a unique framework for improving student and institutional outcomes through comprehensive institutional planning.

This one-month online course develops a strong foundation in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions. It is designed for anyone seeking to improve recruitment, retention, and student success at their institutions.

Participants in this course will:

• Become conversant with the core concepts of SEM
• Gain familiarity with leading SEM literature and practice
• Understand primary tools of SEM and guidelines for effective deployment
• Test the implementation of SEM concepts with experts and with peers
• Develop knowledge and skills to promote professional advancement

Demand for this course will be high and enrollment is limited to 30. Register today! For more information and registration details, please visit www.aacrao.org/pro_development/courses/enrollment_management.cfm.

For more information, please contact AACRAO Consulting at consulting@aacrao.org or 202-355-1056.

Date: September 14, 2009
Time: 2:00 – 3:00 pm ET
Registration Cost: $49.00 for AACRAO Members / $69.00 for Non-Members
Webinar registration: http://webinar.aacrao.org/spss4/

You have a wealth of institutional data, but how can this help you in your office? Join AACRAO Consulting and SPSS Inc. on Monday, September 14, for Part II of a two-part webcast series on using your institution’s data to drive more strategic decision making in enrollment management.

In Part II, you’ll learn the most effective techniques for putting your data to use:

• Analyzing feeder schools to improve recruiting efficiency
• Determining which prospects are most likely to enroll to improve marketing efforts and reduce costs
• Sharing results with decision makers in a way that facilitates constructive change

Get concrete tips, strategies and how-tos on taking data from across the institution and harnessing its power to cut costs, better allocate resources and implement strategic enrollment management practices.

For more information and registration details please visit webinar.aacrao.org/spss4/.

Archived Version of Part I is Now Available for 30 Days! If you did not have a chance to participate in Part I, an archived version of the webcast is now available on the AACRAO webinar site www.aacrao.org/webinar.

Date: August 4, 2009
Time: 2:00 – 3:00 pm Eastern Standard Time
Registration Cost: $49.00 for AACRAO Members / $69.00 for Non-Members
Webinar Registration: http://webinar.aacrao.org/spss3/

As the landscape within higher education continues to evolve and budget resources tighten, it is no longer sufficient to enroll an academically talented class or increase the number of underrepresented students. It is critical that institutions marshal their resources in the most efficient manner to achieve all their most pressing goals. Now is the time for institutions to harness their institutional data for developing effective enrollment management strategies. Demonstrating measurable ROI from resources expended has become increasingly important for admissions directors and enrollment managers.

Are you looking for a way to better use data to shape and mold your enrollments, targeting your resources in the most cost-effective manner possible? Join AACRAO and SPSS Inc. on Tuesday, August 4th for part I of a two-part webcast series focused on the use of institutional data to drive more strategic decision making in enrollment management.

In Part I, the webinar will discuss:

1. Types of data or information to analyze at your institution
2. Joining data from different sources to improve decision making
3. What to do with incomplete data

This two part series will continue on September 14th at 2pm EST.

Presenters:
Tom Green, Senior Consultant, AACRAO Consulting
James E. Parry, Systems Engineer, SPSS

This webinar will provide you with concrete tips, strategies, and how-to’s for making use of data from across the institution to cut costs, better allocate resources, and implement strategic enrollment management practices.

For more information, or to register for the webinar, please visit http://webinar.aacrao.org/spss3/. For questions about the webinar please contact AACRAO at webinar@aacrao.org or call 202-293-9161.

• A two-year U.S. institution
• A four-year U.S. institution
• A Canadian institution

The SAE program aims to provide formal recognition to exemplary SEM professionals, establish benchmarks and models for SEM practice, promote the core values of student access and success within SEM, and contribute to the ongoing development of the SEM profession. Each SAE recipient will receive a plaque and a $1,000 cash award at AACRAO’s Strategic Enrollment Management (SEM XIX) Conference.

For more information and details regarding the SAE Award, please visit www.aacrao.org/sem19/award.htm.

In December 2008, his office completed the first major revision to the FERPA regulations in twenty years, and published, in conjunction with the Department of Health and Human Services, comprehensive guidance on the application of FERPA and HIPAA to student health records.

In addition to guiding FERPA policy development, Rooker has traveled extensively to provide FERPA compliance training at national, regional, and state education conferences as well as to schools and colleges throughout the nation. Rooker currently serves as a Senior Fellow with AACRAO.

For more information on the AACRAO Technology Conference, please visit the conference’s web site at http://www.aacrao.org/tech09/index.htm.

Are you interested in a FERPA presentation or workshop by LeRoy Rooker at your institution? Please contact Nicole Spero for more information at speron@aacrao.org or 202-355-1049.

• A two-year U.S. institution
• A four-year U.S. institution
• A Canadian institution

The SAE program aims to provide formal recognition to exemplary SEM professionals, establish benchmarks and models for SEM practice, promote the core values of student access and success within SEM, and contribute to the ongoing development of the SEM profession. Each SAE recipient will receive a plaque and a $1,000 cash award at AACRAO’s Strategic Enrollment Management (SEM XIX) Conference.

For more information and details regarding the SAE Award, please visit www.aacrao.org/sem19/award.htm.