A Time of the Signs

Does that really count?

2009-11-04T06:12:00.002+02:00

.

I love Israel! That said, the ice cream here really leaves a lot to be desired. I don't know why - as a rule, the dairy products here are much yummier than what I've found anywhere else, and you'd think that ice cream would be an offshoot of dairy products... but I guess not. The stuff made here by Israeli companies just lacks the proper level of creaminess - that's my humble opinion!

However, there are a bunch of little ice cream shops that have cropped up all around, and these tend to carry fancier (generally foreign) brands. We went to one on Emek Refaim street earlier this year, and were impressed. They had creamy ice cream, and lots of fun toppings for the kids. And I did find their translation of the fistook (Hebrew for pistachio) ice cream to be entertaining:

Totally helpful, right?

Wow

2009-10-28T17:16:00.002+02:00

.
Yep, wow. I was at our post office yesterday, and while waiting in line, I found this terrible (and terribly unbelievable) specimen. Yes, it's a collection box, trying to raise money for a good cause. The cause here is clearer than ever - spelling lessons!

Click to enlarge the photo, if you can't see it well. Have a great week, everyone!

Lucky me!

2009-10-25T20:22:00.002+02:00

.
I remember, back in the day, when I had to go and find my own goofy signs and typos. I'm now lucky enough that things literally fall into my inbox. I received these two this morning from Gidon, longtime friend of my hubby Dave, and my newest ATOTS correspondent:

Gidon found these ads on the JPost site. I do understand that they're alluding to the recent discussions about foreign workers - but really, couldn't they have tried to be a little less bizarre with the translating?

Thanks, Gidon!

We don't got no double negatives

2009-10-19T23:45:00.002+02:00

Ladies and Gentlemen, I'm proud to announce that I have a new blogging correspondent, all the way from New York! She is Something Different, and she found this one for me, in a fitting room, as you can see:

SD says: Here is one of my favorite signs, a classic yiddish mis-translation. :-) The fact is, this could just as easily have been (mis)translated from Hebrew, that haven of double negatives. It's not easy explaining to my kids why these kind of things don't work in English, believe me. But I'd like to think that by the time they own dressing rooms, they'll have gotten the hang of it...

Thanks, SD!

Someone really needs to tell them

2009-10-13T18:42:00.000+02:00

Here's an easy one - and another where we'll quickly see whether what I find funny matches what you do.

There's a relatively new traffic circle in Jerusalem, not far from the Central Bus Station. (Just for the record, I'm a BIG fan of traffic circles!) It's positioned on a very convenient shortcut that I've taken quite a few times recently, and so I keep seeing it, and noticing the dedication:

Can you see it? Here's a close-up, just in case:

So, I presume they're referring to this late Max M. Fisher, and I further presume that this was dedicated by his family. The thing is, every time I see it, I become more and more concerned that whoever paid for it did not get their money's worth. Apparently they asked for a square, and this is most definitely a circle...

Does this bother anyone else?

Super elegant

2009-10-07T23:35:00.006+02:00

You know, it's funny. When I was a kid growing up, we used to eat toast all the time, and it seemed perfectly normal. Delicious, even. By toast, of course, I mean a plain slice of bread, toasted in a toaster. Here in Israel, however, if you have toast, it generally means a toasted sandwich (as we recently saw here). As in, an assembled sandwich, including ingredients other than bread :)

Anyway, I do occasionally come across a good old fashioned toaster, like we used to have. Not that often, but sometimes. Usually, if the box says "toaster," it's referring to a sandwich maker (you can kind of see one in the second photo here). Maybe that's why they felt the need to explain just which kind of toaster this is:

A jumping toaster! Funny, right? But it gets even better - this other version was right next to it, for classier folk:

Ah. Who writes these things, anyway?

Come join us tomorrow!

2009-10-04T22:41:00.003+02:00

.
To quote RivkA:

First JBloggers Jerusalem Picnic!

Monday, October 5
2nd day of Chol HaMoed, 17th of Tishrei

Starting: 2:30 pm

Ending: 6:30 pm (or whenever the last person leaves)

Meeting Place: Gan Sacher ('cause they got a sukkah!) by the Giant Japanese Bell
(The bell is at the end of the park closest to the bus station and the Kraft Family Stadium)

Free Parking: by Beit HaChayal and Kraft Stadium (a short walk from the park)

Buses: Go to the Egged website and plug in your starting point and your destination.

Cost: FREE

What to Bring: Food, drink, a picnic blanket, frisbees, etc.

Who is welcome: All bloggers, all lurkers, all family! Basically, anyone who wants to come and hang out with us!

Registration is not necessary, but would be cool. Please fill out this form.

SPREAD the WORD!!

Moadim LeSimcha - see you there!

That's the way uh-huh uh-huh they like it

2009-09-30T00:06:00.004+02:00

Today's post includes no signs. Well, maybe it's a sign of differing cultures... I don't know. It's a fast, funny story that ends with a photo (or two), and I'm posting it. This is my blog, you know.

There's a new steak place here in Efrat. We like supporting local businesses, and we like eating, so we decided to give it a shot. It's run by a nice enough guy, and the food was pretty good. For six of us ordering, we got two pargiot (boneless dark meat chicken) sandwiches, one hot dog, two hamburgers, and a toasted cold cuts sandwich. That last one was a little unclear, so I asked what it was. The guy said, "you know, like you'd make a toasted cheese sandwich, only with cold cuts instead." My daughter likes cold cuts, and it sounded intriguing, so we agreed that it was a good choice.

Just out of curiosity, how do you all make toasted cheese sandwiches? I know that I take two slices of bread, put some cheese in the middle, and then either 1) fry it up in a pan or 2) stick it in a sandwich maker griddle thing. This was a slightly different experience. This place goes for the sandwich maker, but they don't use sliced bread. Nope - this was a baguette. And a big one, too. It was pretty long to start with, but after it was squashed in the sandwich maker, this was - seriously - a family-sized sandwich. So pretty, and so strange, I just had to take a photo, and here you go:

Just to make it clear, that's a full-sized dinner plate that it's sitting on. Impressive sandwich, don't you think?

Another year? That was fast.

2009-09-22T23:59:00.015+03:00

.
Wow! I signed something at work today, and as I filled in the date, I realized: apparently another year has gone by here at A Time of the Signs! Hard to believe, right? To tell the truth, when I started this blog, on September 22, 2007, I wasn't entirely sure that I'd have enough material to last one year, much less two. Just to refresh your memory, here's what was going on last year. And now? Now I'm happy to have friends scouting things out for me all over the country, and all over the globe. You, too, can be part of the fun - next time you see a sign, menu, or any typo that makes you chuckle - take a photo and send it to me! I'll happily post it here - the more the merrier.

Meanwhile, I'd like to let you all know (for those of you who hadn't noticed) that I've quietly started another parallel blog. It's appropriately called "I Wish I Were A Photographer." It's true, I do! As much as I enjoy finding goofy things to post here, I have to tell you - that other one is a lot easier to maintain. It's pretty much me going through the last five years' worth of cool/pretty photos that are sitting, unviewed by most, on my desktop computer, and posting the ones that I like best. If you're interested, check it out! I update it a few times a week.

But back to business. I have no intention of abandoning this blog - as long as I have things to post, I will post! First, a roundup of my ten funniest items from this past year. And now, on to today's regularly scheduled blogpost!

Our friends Aliza and Yishai moved to Israel (and to our neighborhood) recently (woo-hoo!), and somehow managed to find a funny menu right away. They found this while in Mamilla, the classy new outdoor mall in Jerusalem. Unbelievable!

Read it again, and you'll find something else - I think I read it through three times before I caught everything. I haven't been able to decide which blunder is my favorite, but I think that the "bad of green leaves" would be my son's choice. He generally finds any green leaves in his food to be bad :) Anyway, this menu is tremendously funny - thanks for thinking of me, guys!

And thanks to all of you, my loyal readers - here's to another year!

I would take it in a heartbeat

2009-09-15T18:43:00.007+03:00

Well, I had this funny menu lined up that was posted recently on the Efrat list. Someone here evidently caters from home, and will be selling ready-made food for the holidays - one of the items mentioned was "gefilte fish with red horse reddish." I found it to be pretty hilarious, and certainly appropriate for this week. But when I started writing, it somehow seemed not quite enough to carry itself as a post. Funny enough to mention, yes, but not quite enough to stand alone.

So I dug into my archives of funny things that my gracious friends have found and sent to me. This one is from our friend Ricky - he emailed it to me a couple of weeks ago. It's an ad from his local paper, listing some real estate. What do you think of the location? Unbeatable, right?

That's more like it! Thanks, Ricky - and Happy New Year to all of us!

What a world

2009-09-08T17:01:00.004+03:00

My husband is a serious Facebooker - he's always enjoyed keeping touch with friends and family, and it's a great way for him to keep doing that. What I hadn't realized is that apparently it's also a great way for me to find signs for this blog.

His friend Rivki posted this a couple of weeks ago - she saw it on her way home in Jerusalem's Katamon neighborhood. Her caption was "love the English spelling in this country." Thank you, Rivki, for posting this, and thanks for letting me repost it! And now, with no further ado:

Click on the photo to enlarge it, if you so desire. Enjoy, everyone!

mm hmm, 100%

2009-09-03T07:17:00.006+03:00

Hi everyone - sorry I haven't been better about posting, but it's been kind of a crazy hectic week with everyone getting into their post-summer schedules. I have been going through my piles of things to post, though (see last week's entry) and I found this one - sent from our Chicago correspondent - my mom. She spotted this one at her bakery:

Considerate of them to mention, I guess, but isn't some renaming called for? Thanks, Mom!

Just Magic

2009-08-25T07:06:00.005+03:00

Here's a candy package that my friend Ariel found a while back. I just realized that I never got around to posting it - and this is too good not to share! Not much explanation needed, let's jump in:

Ariel is giving these guys the benefit of the doubt, and assuming that they misprinted "dust." Should we be so generous?

Have a great day, everybody!

What to choose?

2009-08-17T19:13:00.007+03:00

Well, my kids are still gone. I got the new catalog from our local Matn"as (that's like the JCC here) yesterday by email, with the extra-curricular activities that they'll be offering in the upcoming year. I thought - fantastic! Let's find something good for the kids, that will make us all happy. I promise that I wasn't looking for typos. I promise! I was innocently thinking that they should start learning to play musical instruments, and wondering if we could afford it.

So there I was, "flipping" through (scrolling, really) and of course saw the occasional typo. Maybe I'm more patient with our local businesses than with other organizations - after all, we're a small town. So missing apostrophes didn't bother me much. Then there were a couple of capitalization mistakes, which didn't throw me. I did find "astern Dancing," in place of "Eastern Dancing," and that got a chuckle out of me. And "Piltes" instead of "Pilates." Funny! But blogworthy? Not so much.

Then I saw what for the first split-second looked to me like some kind of farming class - until I read it to the end:

Ha! Can you believe it? I forgot all about playing music, and labeled the email with the catalog as blog material. Whew - there's one for this week.

Until I went to look through it again - and found a far better typo that I somehow missed the first time around. Get ready... are you ready? Here it comes:

Yes, indeed, it seems that we offer quires. No, it wasn't meant to be squires, or requires - that one, my friends, was supposed to be choirs.

Ah... Sorry Efrat, I wasn't planning to make fun. But that one was just too good to pass up.

Available for all your bending needs

2009-08-12T11:54:00.006+03:00

Today I stopped in briefly to shop at one of our local grocery stores here in Efrat. Since I only needed to get a few things to make a quick salad, I planted myself into the express lane. Standing there, I saw this - a big Tupperware/Rubbermaid-type imitation box, full of other smaller ones, for only 49.95 shekel. It looked interesting - really, a perfect impulse buy. Then I looked once more at the small print, and began to smile:

Ha! I didn't even notice the remark at the bottom, until just now (click to enlarge the photo if necessary)...

Airport fun, S-XL

2009-08-06T07:36:00.009+03:00

Those of you who know me (even if only on Facebook) know that my kids have just been shuttled off to a fun-filled vacation in Chicago with my parents. This traveling as "unaccompanied minors" seemed to me a bit absurd, but apparently worked without a hitch. Anyway, we were there at the airport last night, and of course I managed to find a few funny signs. Now that I know that everyone's landed safely, I'm in a better mood to post them :)

First off: this one isn't funny, but definitely fits solidly in the "only in Israel" category. This is part of the sign next to the elevator, helpfully trying to guide you to the floor that you need:

Ha! I liked that one.

After we saw our kids off, we waited another half an hour or so, as our cousins were scheduled to arrive just then from the States. While hanging around in the Arrivals Hall, I noticed this, on the ceiling:

All those balloons - sad but funny nonetheless!

Then I noticed someone arriving with this box, which made me chuckle (feel free to enlarge the photo by clicking on it, if it's hard to see):

And of course - I've saved the largest for last:

This is actually a pretty typical Israeli mistake - since there aren't any of those "is, are, am" kind of words (auxiliary verbs) in Hebrew, Israelis tend to leave them out when translating into English. But Bank Leumi, come on! You're not some Mom 'N Pop hardware store in Be'er Sheva, you're Bank Leumi!

I really need to stop being surprised by these things...

Bloggers, unite!

2009-07-27T23:17:00.006+03:00

I'm proud to announce that I have a new online correspondent - and she's found us a great pizza menu! Thank you Mrs. S. - who mostly aptly said:

The menu hits all the high notes:
Misspellings? Check.
Random punctuation and capitalization? Check.
Different font sizes? Check.

See for yourself:How many funny things can you find? I'll give you a hint: there are quite a few :)

My personal favorite: the "possibility of crusting" as a pasta option. What on earth?!?

Note - please double-click on the menu to avoid squinting!

Look out!

2009-07-20T23:22:00.008+03:00

I'd just like to thank Dave - when we were driving back from our fun family vacation this past Saturday night, and I saw these - he didn't protest my squeals, the series of suddenly necessary u-turns, rummaging around for the camera, or me jumping out on the highway, just so I could provide you all with this crazy crazy entertainment:

Look it's a matched set:

What's that - you can't see? Here, I'll get a bit closer:

I would just like to mention that this is quite similar to a funny photoshopped sign that has traveled around the internet for quite some time. I must have it somewhere... ah, here:

This one is funny because the typo is in Hebrew, which translates to "Curvy Danger." Ha! It would be funnier were it real - but if you look at the spacing of the Hebrew letters in relation to the edges of the sign, it seems pretty obviously altered.

But I got a real one - woo hoo! It's pretty surreal :)

Such a sweetie, really!

2009-07-14T06:40:00.007+03:00

This was in the news online last week. I saw it, and thought - huh, that's a little funny. Until I looked one drop further, and understood what was going on. Here, let's see how long it takes you to figure it out:

He's such a nice CEO, don't you think? That's probably why they offered him the position - it makes sense. Unless... oh, look, turns out he works here:

A little capitalization goes a long way, it's true. But that one was fun!

Make mine chicken soup

2009-07-08T23:37:00.008+03:00

This one doesn't have any typos that I noticed. But the concept was so bizarre that I felt I had to take a picture anyway.

It's for Axe, a "body spray" for men. It's just deodorant, as far as I know, but it has always marketed itself by claiming to be particularly irresistible to women. Their new scent, apparently, is chocolate. Huh?

Yes, I like chocolate as much as anyone else, but this somehow strikes me as... the wrong medium for chocolate. Ladies? Is it just me?

Haveil Havalim #224 - The Fourth of July Weekend Edition

2009-07-05T00:39:00.003+03:00

Well, look at me, the longtime lurker, hosting my own edition of Haveil Havalim. I'm a newbie, remember - so please forgive me if I screw anything up too badly :) By the way, if you haven't been here before, do feel free to take a look around while you're here. And now, with no further ado, here's

Haveil Havalim #224 - The Fourth of July Weekend Edition!

~~~~~
Founded by Soccer Dad, Haveil Havalim is a carnival of Jewish blogs -- a weekly collection of Jewish & Israeli blog highlights, tidbits and points of interest collected from blogs all around the world. It's hosted by different bloggers each week and coordinated by Jack. The term 'Haveil Havalim,' which means "Vanity of Vanities," is from Qoheleth, (Ecclesiastes) which was written by King Solomon. King Solomon built the Holy Temple in Jerusalem and later on got all bogged down in materialism and other 'excesses' and realized that it was nothing but 'hevel,' or in English, 'vanity.'
~~~~~

What a lot of categories there are! Let's go in reverse alphabetical, just for fun:

Torah

TRS delves into the laws and customs of saying Tachanun in Tachanun II: Knowledge is Power.

Rabbi neil fleischmann looks at love in the parsha at Turning A Curse Into A Blessing.

Muse examines last week's parshat shavua in Moses and Aaron, Burnt Out Leaders.

Lion of Zion compares ta'amim at Leining Minutiae for Parshat Hukat.

Josh Waxman brings us Galen on the Jews; the Jews on Galen.

Politics

William A. Jacobson looks at the latest case of "racism" in London, at Jewish School Held "Racist" For Preferring Jews.

SnoopyTheGoon found a really bizarre photograph - twice! at The Guardian goat guy and a few questions.

Robert J. Avrech examines America's financial future in Obama's Plan to Bankrupt America in One Easy Lesson.

Cosmic X shares a burning image at בראכ חוסיין אובמה, ימח שמו and another at Cynthia McKinney: We demand that the Israeli government call off their attack dogs!

Personal

TRS presents us with a little piece of (hopefully) fiction in Bel and the detective.

Shtetl Fabulous reflects on her newly unemployed life in Hitting the Snooze on Type A.

Rutimizrachi shows how insightful her soldier son can be, at Old Guys Through Young Eyes and then shares her happy adventures in One of those days. No! I mean the GOOD kind.

RivkA shares some frightening news at Medical Update: Unexpected Diagnosis -- Bad News. RivkA, keep strong - we love you! (I just saw that she has posted two more updates since this one, so check them all out.)

Rickismom gives a great speech at Graduation.

Some of the younger heroes in Raizy's household went to camp in Be Good Be Smart Be Safe Behave.

Muse gave us a whole new definition of sandwich, at How Can I Help From So Far Away?

Mottel gives us a lovely photo-tour of his trip in The Legendary London Trip - Part I.

Judaism

Yechezkel has an intriguing discussion at Curing Cancer the Torah Way.

The Rebbetzin's Husband begins to look into which organizations share their financial information at Transparency in American Orthodox Jewish Institutions.

Schvach Yid presents A Bissele Moslem Shiur. I very much enjoyed the third video, but, to each their own :)

Nitzana has really been planning ahead in Hanukkah in July .

LB pleads with Jews worldwide to keep a strong connection to their language at On the Importance of Hebrew.

Ilana-Davita adds a new post to her Mesorah Project at Mesorah Project II.

Harry-er than them all urges us not to be complacent at Purple Haze.

Child Ish Behavior hopes that you vote wisely at Re-Elect The God of The Universe.

Israel

Rickismom has a good story at My Son the Soldier and the UN bluff.

Rena Chernin gives us an inside view of weddings in Israel at No RSVP Required.

Maya shows us some breathtaking photos at Sunset on the Mediterranean and goes on to give us an impressive quiz at Can you read Hebrish?

LB has an interesting take on the current Shabat crisis at Pro-Shabbat or Anti-State? and then goes on to show us a chilling picture of Israel at Zionist Crime.

Joel Katz presents both Religion and State in Israel - June 29, 2009 (Section 1) and Religion and State in Israel - June 29, 2009 (Section 2).

Jessica wants you to know that lots of information about Jerusalem is now available at a click, at Jerusalem online. She also introduces us to a Tel-Aviv coffeehouse at Cafe Birnbaum.

Jacob Richman shares some inspiring news at Good News from Israel: Israeli Grows World’s Longest Cucumber.

David shares his impressions of graduating high school in Israel, at From high school into the frying pan.

Ben-Yehudah reviews and presents a new film at Israel: Rise of the Right (Updated). He then begins to tell us a very moving personal story at Return To French Hill, part 1.

Humor
Raizy recaps the events of this past week in A Summary Of The News...For Dumb People.

Mrs. S. presents a "funny because it's true" list at Top ten ways you know that summer vacation has arrived.

Lady-Light shows us the fun she's having with her grandkids at Tripping Through Life with Dr. Seuss*.

I found a non-Israeli blooper at So fashionable... almost.

Child Ish Behavior shares this opinion of The Psychology of the Kosher Restaurant Consumer.

History

Lion of Zion seems to have come across some big news at Did A Jew Invent Printing?

Culture

The Rebbetzin's Husband wishes it wasn't the way people talk in It’s just the way people talk, right?

Leora presents JPIX: Spring Review Edition - how nice! Maybe I should try to get onto this carnival... although I may need to take pretty pictures, rather than goofy ones...

Eliyahu Fink thinks that our celebrities don't have to be our role models in his Obligatory Michael Jackson Post.

DovBear hosts E. Fink (yep, that E on the line above) who ponders Anonymous vs. Onymous Blogging.

Daled Amos found an intriguing new game show at From Turkey: A Game Show Featuring A Rabbi, A Muslim Imam, A Greek Orthodox Priest, And A Buddhist Monk.

~~~~~

Well, that was fun! Shavua tov to all, and to all a good night.

Please send your posts for the next edition of the Haveil Havalim Blog Carnival via the Blog Carnival Submission Form. The method is very helpful in organizing your posts this week. If you're interested in hosting or receiving more information about the carnival, please contact Jack at talktojacknow-at-sbcglobal-dot-net.

So fashionable... almost

2009-07-01T07:01:00.005+03:00

Here's a Microsoft blooper that my hubby Dave happened upon yesterday. He emailed me the screenshot, and I said, "in a timely fashion? Is that the joke?" I mean, "in a timely fashion" is kind of an archaic way to talk, but it's not that funny. And then he pointed out that it doesn't actually say "timely fashion." Almost... but not quite.

So really, this feels good, in a way. Good in the same way that I find quiet, deep pleasure when seeing other people's children misbehaving in the supermarket, or other people being criticized at work. Look - it's not only us dumb Israelis messing up the English language! Turns out we're in pretty good company!

From my correspondent's correspondent

2009-06-23T21:55:00.006+03:00

You all remember Mirj, right? She's brought us marvelous signs from all over, as seen here, here and here. Well, it turns out that her friend Aviva was leading a Canadian University Fellowship trip to Israel not long ago, and came across this whopper (sorry - I couldn't help it) while touring near the Dead Sea:

I think that thanking us for our understanding may be premature. Thanks, Aviva and Mirj - this is a work of art!

No, it doesn't really say that...

2009-06-17T22:43:00.005+03:00

I can't begin to tell you how many times I come to work in the morning, and within half an hour am approached by someone relatively important with an English grammar question. I am by no means an English grammar expert, but fortunately, these are not generally very difficult questions. In the beginning I felt important: "wow, good thing I came in today, or he never would have known that designed and designated aren't the same word." Then I started to take the kindly, motherly approach: "no, I can see how you might have thought so, but type is not actually an abbreviation for typical."

But time went on, and as I've continued trying to explain the rules, I've truly been getting more and more fed up with the English language. There are just too many nuances, too many obstacles. How can anyone who isn't a native speaker really be expected to understand why sometimes you might say "in accordance with" and sometimes "according to" but that any other combination, such as "in according with " will make you sound like an absolute idiot? Sure, I know when it's correct - whenever it sounds right - but that's hardly helpful advice to anyone else. Here and there I try to fix small things, in the hope that I'm making the world a better place. It's scrap, not scrop. You're trying to say powered, not energized - we're not in a Star Trek movie. That LED is blinking, not winking. And on and on.

But the fact is, when my well-meaning friends at work write any documentation, it's generally destined to be filed away somewhere, unread. And if it is read, it's likely to be read by another non-native English speaker who won't even notice the grammar blunders. So why do I even care? Why does it even matter?

This is a long introduction, I know. I was shopping this evening when I came across this:

These guys clearly do not have the same excuse that I can grant my colleagues - this is on the shelf in a major supermarket, not filed away in a drawer somewhere. But this is exactly the kind of thing they would have asked me...

48% puppy-dogs' tails

2009-06-11T00:07:00.008+03:00

So there I was at the pharmacy a few days ago, when this came tumbling out of my wallet. I know I'm not one of those big-time bloggers who has thousands of fans all over the globe on watch for information, but I am very blessed with a few good friends who immediately think of me upon encountering the absurd. I think that that's a compliment... Anyway, this one was given to me by our good friend Ricky when we visited him months ago, and is simply so small that I forgot all about it. He found it in his Kosher meal on an airplane, and thoughtfully saved it for me:

So not to kvetch, but I don't like how the potassium and the sorbate don't line up - it gives me a small headache. I'm also not a great fan of the ingredients casually becoming comments: "colored with beta carotene" does not, in my mind, belong in the same list as "soybean oil." But those are small potatoes compared to the whopper in the middle, right?

I mean, I vaguely recall some law from way back when that if an ingredient comprised less than 2% of a product, it didn't need to be listed. That may or may not still be true. But 48%? This isn't claiming 52% fat free, or 52% natural, or 52% butter, or whatever. This is claiming 52% spread - ostensibly the end product! What the heck else is in there?

Oh, unless maybe the other 48% is unwhipped? I think we may just have to call up the folks at Mehadrin and find out...