A Source Of Inspiration http://www.asourceofinspiration.com fresh ideas for digital creativity Sun, 08 Nov 2009 00:24:38 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 38.7042-9.1663http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.asourceofinspiration.comhttp://www.asourceofinspiration.com/media/asoi.pngA Source Of InspirationASourceOfInspirationhttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleFollow me on Twitter @armandoalves Inside The Human Race 10k http://feedproxy.google.com/~r/ASourceOfInspiration/~3/cTc3NYxL8Vk/ http://www.asourceofinspiration.com/2009/11/08/inside-the-human-race-10k/#comments Sun, 08 Nov 2009 00:23:29 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2868 Nike. Racing. Twitter. Voice recognition. Oh, just watch the video. Using an iPhone strapped to their arms and an earphone, simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published at thehumanrace.com.ar/envivo/, in their Twitter [...] Nike. Racing. Twitter. Voice recognition.
Oh, just watch the video.

Using an iPhone strapped to their arms and an earphone, simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published at thehumanrace.com.ar/envivo/, in their Twitter accounts, and banners on sports vertical portals and news sites.

Good run by BBDO Argentina.


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]]> http://www.asourceofinspiration.com/2009/11/08/inside-the-human-race-10k/feed/ 3 http://www.asourceofinspiration.com/2009/11/08/inside-the-human-race-10k/ The Box http://feedproxy.google.com/~r/ASourceOfInspiration/~3/-ZsflXX9r1w/ http://www.asourceofinspiration.com/2009/11/05/the-box/#comments Thu, 05 Nov 2009 13:35:58 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2859 The third movie of Richard Kelly (@JRichardKelly) of Donnie Darko fame premieres tomorrow, with some promising visuals in the trailer (even if the first reviews aren’t that promising). And one thing i love about the fantastic genre is the extra care establishing their internet presence. With The Box website, i was particularly impressed with the visuals [...] The third movie of Richard Kelly (@JRichardKelly) of Donnie Darko fame premieres tomorrow, with some promising visuals in the trailer (even if the first reviews aren’t that promising).

And one thing i love about the fantastic genre is the extra care establishing their internet presence. With The Box website, i was particularly impressed with the visuals (and no, it was not about Cameron Diaz) and the masterful aural experience.

thebox

Along with the typical sections (downloads, cast, trailers, etc) i’m starting to detect some ARG inspiration integrated in movie websites, by launching some satellite experiences, in this case a teaser website at YouAreTheExperiment.com and even a comic book.


thebox-comics

But why do i really blog this? Because my favorite band is doing the movie score along with their Final Fantasy (@OwenPallett) peers. No wonder i loved the audio on the website.


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]]> http://www.asourceofinspiration.com/2009/11/05/the-box/feed/ 0 http://www.asourceofinspiration.com/2009/11/05/the-box/ Big Warm-up http://feedproxy.google.com/~r/ASourceOfInspiration/~3/DPoT4YQgQAs/ http://www.asourceofinspiration.com/2009/10/30/big-warm-up/#comments Thu, 29 Oct 2009 23:14:52 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2853 Land’s End is sponsoring this year the Big Boston Warm-Up, an effort to make the season warmer for the homeless people in the Boston area. Collecting one coat at a time (donated at Sears), but also setting up a beautiful website, developed by Firstborn NYC. The infographic rich website also informs about the installation at Boylston [...] Land’s End is sponsoring this year the Big Boston Warm-Up, an effort to make the season warmer for the homeless people in the Boston area. Collecting one coat at a time (donated at Sears), but also setting up a beautiful website, developed by Firstborn NYC.

bigwarmup

bigwarmup-01

The infographic rich website also informs about the installation at Boylston Plaza with 738 figures waiting for a warm red heart, meaning that 10 people have donated coats for each figure.

bigwarmup-02

Finally, do check the also special and personalized video after the jump.

Source: @brianjeremy

Cross-posted at Osocio.org


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]]> http://www.asourceofinspiration.com/2009/10/30/big-warm-up/feed/ 0 http://www.asourceofinspiration.com/2009/10/30/big-warm-up/ The world’s first creative (ad) agency built on crowdsourcing principles http://feedproxy.google.com/~r/ASourceOfInspiration/~3/gx_pUYAHOm8/ http://www.asourceofinspiration.com/2009/10/29/the-worlds-first-creative-ad-agency-built-on-crowdsourcing-principles/#comments Thu, 29 Oct 2009 11:51:04 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2846 Whatever that means. At least they don’t have a flashturbated website, and Evan wants to Be Fucking Awesome. And they have skull pictures and are hiring. Content under a Creative Commons License. (Digital Fingerprint: bfff8c3002d3e0f3f95495bddf32fef0)Also of InterestMicroHoo ?Twittlis tomorrow !Naming your company victorsspoils

Whatever that means. At least they don’t have a flashturbated website, and Evan wants to Be Fucking Awesome. And they have skull pictures and are hiring.


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]]> http://www.asourceofinspiration.com/2009/10/29/the-worlds-first-creative-ad-agency-built-on-crowdsourcing-principles/feed/ 0 http://www.asourceofinspiration.com/2009/10/29/the-worlds-first-creative-ad-agency-built-on-crowdsourcing-principles/ To API or not to API, that shouldn’t be a marketing question http://feedproxy.google.com/~r/ASourceOfInspiration/~3/b-Z-jNgExEQ/ http://www.asourceofinspiration.com/2009/10/28/to-api-or-not-to-api-that-shouldnt-be-a-marketing-question/#comments Wed, 28 Oct 2009 09:47:17 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2736 Crossposted at The TrendWatch Yesterday, the quintessential online ad resource BannerBlog featured two ads for Smart. Both pulled dynamic data — weather and maps — to build a display ad unit. I could be wrong, but the data source was probably some sort of API. For those not so versed in acronyms, Wikipedia to the rescue: An [...] Crossposted at The TrendWatch

Yesterday, the quintessential online ad resource BannerBlog featured two ads for Smart. Both pulled dynamic data — weather and maps — to build a display ad unit. I could be wrong, but the data source was probably some sort of API. For those not so versed in acronyms, Wikipedia to the rescue:

An application programming interface (API) is an interface that a software program implements in order to allow other software to interact with it; much in the same way that software might implement a user interface in order to allow humans to interact with it.

Flickr Mosaic
Flickr Mosaic: Crayonbox, constructed with Flickr API. Released under a CCommons license by krazydad

Like digital bridges, API’s request standartized information from public (and sometimes private) web services. From USA Spending to Fedex tracking, from Flickr to Google Maps, the interest for APIs has been traditionally confined to B2B/ERP and the Social Web. But lately the concept is extending beyond these areas: with developers creating exciting and unexpected uses with the new data available, and with consumer brands and the ad industry starting to let go of their closed silos, in essence “letting one thousand flowers bloom“. A good consumer brand example of this trend is the UK grocery chain Tesco, who announced a new API at TechForTesco and invited developers to tinker with its data, search for nutrition facts or send ‘ideas’ to the customer’s ‘ideas inbox’.

Web development frameworks have long been using these large building blocks to enable rapid development by a larger interested audience. They not only ignite the engine of innovation, sometimes stalled by internal corporate politics, but also allow brands to have a comfortable degree of control. With new data sets available, we could start thinking of new kinds of mashups, such as business data built directly into communication solutions, CRM programs feeding custom content or display ads with real-time data, as mentioned in the beginning.

Before a brand dips into this space, it’s challenge is to question which data set respects legal and privacy issues, while at the same time being interesting enough for developers and consumers to act upon. What they shouldn’t be asking is if an API is useful (it’s useful when the data is right).

If you’d like to know more about what’s being done with such web services, I highly recommend checking out the website Programmable Web. It’s a useful resource with over 1500 APIs that have been used in thousands of mashups.


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]]> http://www.asourceofinspiration.com/2009/10/28/to-api-or-not-to-api-that-shouldnt-be-a-marketing-question/feed/ 0 http://www.asourceofinspiration.com/2009/10/28/to-api-or-not-to-api-that-shouldnt-be-a-marketing-question/ LG sets the image free http://feedproxy.google.com/~r/ASourceOfInspiration/~3/6mKpzaSf9nQ/ http://www.asourceofinspiration.com/2009/10/23/lg-sets-the-image-free/#comments Thu, 22 Oct 2009 23:12:16 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2824 Yes, the Internet is wonderful and all that stuff, but sometimes we do indulge ourselves with a good sofa evening, watching a film on TV. To celebrate this escape from the smaller mobile and laptop screens, the Image Freedom movement was launched a few days ago. You can find lots of video testimonials of people playing [...] Yes, the Internet is wonderful and all that stuff, but sometimes we do indulge ourselves with a good sofa evening, watching a film on TV.

To celebrate this escape from the smaller mobile and laptop screens, the Image Freedom movement was launched a few days ago.

imagefreedom-m02

imagefreedom-m01

You can find lots of video testimonials of people playing around this idea, with channels on Vimeo and YouTube feeding the large video experience on the website.

imagefreedom-youtube

And just a few minutes ago, LG launched the product website at liberteaimagem.com, a full 3D experience, showcasing the borderless concept of the LG SL9000 model, the new high contrast LED with ultra slim design.

lg-01

Go ahead, give the site a spin (literally) and check the gallery for some nice product footage. And maybe, just maybe, you’re free to choose LG when getting the new TV model for your living room.

lg-02

So, if sometimes i don’t update this blog that often, then perhaps it’s because I’m actually working on stuff like this. Enjoy.

Credits:
Agency: Fulllsix Portugal
Creative Director: Rui Vieira
Interactive Design: Daniel Teixeira, Victor Afonso
Copywriter: Claudia Ribeiro
Web Strategy: Armando Alves
Account Management: Ricardo Costa, Sofia Delfim
Guerrilla marketing : Torke


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]]> http://www.asourceofinspiration.com/2009/10/23/lg-sets-the-image-free/feed/ 0 http://www.asourceofinspiration.com/2009/10/23/lg-sets-the-image-free/ Who’s smarter than who? http://feedproxy.google.com/~r/ASourceOfInspiration/~3/fJ95XBmCPDU/ http://www.asourceofinspiration.com/2009/10/16/whos-smarter-than-who/#comments Fri, 16 Oct 2009 21:05:05 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2817 Ladies, let’s be honest: your intelligence isn’t the first thing we notice. Or so they say at the Trivial Pursuit Experiment: Come on guys, don’t disappoint me and let’s show the ladies we’re damn smart. At least sometimes. Word of advice: don’t miss too much answers or you’ll have to watch some humiliating performances by one of ours. RSS [...]

Ladies, let’s be honest: your intelligence isn’t the first thing we notice.

Or so they say at the Trivial Pursuit Experiment:

TrivialPursuitExperiment

Come on guys, don’t disappoint me and let’s show the ladies we’re damn smart. At least sometimes.

TrivialPursuitExperiment-02

Word of advice: don’t miss too much answers or you’ll have to watch some humiliating performances by one of ours.

RSS readers: click to watch the videos.

Source: GoViral affiliated post


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]]> http://www.asourceofinspiration.com/2009/10/16/whos-smarter-than-who/feed/ 0 http://www.asourceofinspiration.com/2009/10/16/whos-smarter-than-who/ Upload 2.0 meeting http://feedproxy.google.com/~r/ASourceOfInspiration/~3/dCSp8Su8IWg/ http://www.asourceofinspiration.com/2009/10/15/upload-2-0-meeting/#comments Thu, 15 Oct 2009 12:15:15 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2804 Taking place in Lisbon, the next November 14th, Upload 2.0 intends to discuss current web trends and their impact on Marketing and Communication strategies. Organized by a team of active participants on Portugal’s social web, the event gathers several practitioners sharing their experiences and ideas on a series of short talks about the role of new [...] Taking place in Lisbon, the next November 14th, Upload 2.0 intends to discuss current web trends and their impact on Marketing and Communication strategies.

uploadlisboa

Organized by a team of active participants on Portugal’s social web, the event gathers several practitioners sharing their experiences and ideas on a series of short talks about the role of new media, consumer empowerment and new models of publishing. From marketeers, students, journalists, bloggers or just people with passion for the new social web, you’re all invited to register.

site-uploadlisboa

I’ll be giving a short talk on UFOs (Unidentified Flashy Objects). If you find the title unusual, then show up and listen the rest of the content.

Speakers also include Ricardo Teixeira, Rodrigo Moita de Deus, Filipe Carrera, Luís Rasquilha, Fernando Batista, Daniel Caeiro, Vasco Trigo, Paulo Querido, and Sérgio Bastos with panels moderated by Rodrigo Saraiva, João Morais and Domingos Pereira.

speakers-uploadlisboa

There’s no excuse of being at work (it’s on a Saturday) or being expensive (ticket at 28€ / 20€ for students). Find all about it at UploadLisboa.com or get the updates at twitter/@UploadLisboa.


P.S.:
Speaking of events, today it’s Ignite Portugal, where Alt.Prt.Sc will be recording a special videocast and my colleague Tiago is giving the Ignite talk “How to manage impossible projects with agility”. See you later.


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]]> http://www.asourceofinspiration.com/2009/10/15/upload-2-0-meeting/feed/ 1 http://www.asourceofinspiration.com/2009/10/15/upload-2-0-meeting/ Everything you need to know to please the ladies http://feedproxy.google.com/~r/ASourceOfInspiration/~3/0QDOLb0JZHQ/ http://www.asourceofinspiration.com/2009/10/14/everything-you-need-to-know-to-please-the-ladies/#comments Wed, 14 Oct 2009 22:06:07 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2789 The fine crew at Odopod are spoiling me with good stuff, as if Odosketch wasn’t enough. Yesterday, i found via @lilmissjen, former colleague and now promising blogger, that Odopod and the NYC think tank Undercurrent (Hi Mike and Bud) launched a new site for DonQ, a six generation Puerto Rican distilled rum. So what’s so special about [...] The fine crew at Odopod are spoiling me with good stuff, as if Odosketch wasn’t enough.
Yesterday, i found via @lilmissjen, former colleague and now promising blogger, that Odopod and the NYC think tank Undercurrent (Hi Mike and Bud) launched a new site for DonQ, a six generation Puerto Rican distilled rum.

So what’s so special about rum? Well, of course one of the best reasons a guy would care about it instead of plain old beer are THE LADIES.
donq-03

At DonQ’s Lady Data, one can find the how the female mind works:

(and dozens of other questions related to sex, style, success, night-life, mr. manners, wordly wise and dude 101).

donq-01c

It’s like the holy grail of the bachelors (or data porn for the metrosexual in you). And now i know i don’t have a chance with Jen, as she’s not much into bald guys.

donq-02

Have a peek into the profiles, filter by criteria, get to know the answers and suggest your topic. Add to that integration with Foursquare, smart presences on Facebook and Twitter, and rum does increase your chance to get lucky. Respectfully and responsibly, with a female perspective.


donq-04

Oh, and the rum bottles looks tasty also.


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