Journalists, booksellers, book reviewers, librarians, and media professionals interested in entrepreneurship and business development are invited to request Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire for reviews.

Let Inc. help launch your dreams.

Makers, doers, and dreamers – for decades they have turned to Inc. for help in getting their businesses off the ground. The publication’s keen advice clarifies the process, while startup stories fuel aspirations and spark action.

Warby Parker shook up the eyewear sector with its innovative, socially conscious business model. Skullcandy tapped into the surfing, skateboarding, and hip-hop scenes-and built a standout audio brand. All along, Inc. was there, capturing triumphs, setbacks, and lessons learned.

Now, Start a Successful Business gathers these important lessons into a single path-charting guide. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages:

Come up with a brilliant business idea. Select the best structure and strategy for your startup. Figure out funding. Get the word – and get customers. Dig deep to discover their wants and needs. Become an exceptional leader. Prepare to go global.

Throughout, celebrated entrepreneurs share ideas that worked for them, including where Sarah Blakely got the inspiration for Spanx, how Elon Musk stays insanely productive, why Rent the Runway ditched the business plan, and how a hashtag accelerated Airbnb’s success.

With a fleet of trusted experts by your side, starting a business will be faster, less confusing – and a whole lot more fun.

COLLEEN DEBAISE (East Hampton, NY) is contributing editor at Inc., podcast host at The Story Exchange, founder of Hampton Bee, and author of The Wall Street Journal Complete Small Business Guidebook. She has written for The New York Times, Entrepreneur, BusinessWeek, SmartMoney, and other national publications.

NetGalley is a service for people who read and recommend books, such as book reviewers, journalists, librarians, professors, booksellers, and bloggers.

There are a number of different reading options for this e-galley:

• Download Galley. Read a Protected (DRM) galley on any major reading device, or on your computer. Click here to see the list of supported devices and instructions for each.
• Kindle. Send a NetGalley file to your Kindle device, using your @Kindle.com or @free.Kindle.com email address. Make sure to follow the instructions here.
• Submit Feedback. After reading the e-galley, don’t forget to submit feedback via NetGalley and post your review online.

Find all of AMACOM’s e-galleys on NetGalley.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.

Golden Rules of Etiquette for Business Events

Thursday, December 7th, 2017

12:00 PM – 1:30 PM ET

Price: $199

REGISTER HERE

From holiday celebrations to conferences, team dinners and corporate retreats — work events are often held in a relaxed, yet professional, environment. These gatherings offer a wonderful opportunity to connect with coworkers and interact with power-players, but they can be disastrous to your career if you don’t mind your manners.

Yet few of us are trained in the art of good manners at such gatherings.

That is where this webinar comes in. For 90 minutes, you will learn how to present yourself to impress at conferences, meetings, networking events, cocktail parties and other social gatherings.

You’ll gain practical insight into what to do, how to do it and especially what to avoid.

You never know who you might meet. Having good business manners may make the difference between advancing your career and missing out on a valuable opportunity.

Click HERE to sign up for the webinar

ROSANNE J. THOMAS is founder and president of Protocol Advisors, Inc., specialists in providing business etiquette training to professionals at respected organizations from Tiffany & Co. to Boeing. She also helps prepare students at top colleges and universities to achieve the highest degree of workplace success. She lives in Boston, Massachusetts.

Journalists, booksellers, book reviewers, librarians, and media professionals interested in small business are invited to request Susan Solovic’s The One Percent Edge: Small Changes That Guarantee Relevance and Build Stable Success.

It presents a six-step process for making incremental adjustments in seven core areas: leadership, customer relations, products and services, people, marketing, operations, and finance. With diligent application, step by step and tweak by tweak, any business will continually improve, be proactive rather than reactive, and stay competitive.

SUSAN SOLOVIC is an Internet pioneer and attorney, as well as a trusted authority on small business issues. A former small business contributor on ABC News, she regularly appears on Fox Business, Wall Street Journal’s “Lunch Break,” and Newsmax. She is also a featured blogger on Constant Contact, Entrepreneur, and FoxBusiness.com, among other sites, and author of The New York Times bestselling It’s Your Biz (AMACOM, 2011). She lives in Jupiter, Florida. Her coauthor, RAY MANLEY is a freelance writer and content marketing expert based in Nashville, Tennessee.

NetGalley is a service for people who read and recommend books, such as book reviewers, journalists, librarians, professors, booksellers, and bloggers.

There are a number of different reading options for this e-galley:

• Download Galley. Read a Protected (DRM) galley on any major reading device, or on your computer. Click here to see the list of supported devices and instructions for each.
• Kindle. Send a NetGalley file to your Kindle device, using your @Kindle.com or @free.Kindle.com email address. Make sure to follow the instructions here.
• Submit Feedback. After reading the e-galley, don’t forget to submit feedback via NetGalley and post your review online.

Find all of AMACOM’s e-galleys on NetGalley.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.

Journalists, booksellers, book reviewers, librarians, and media professionals interested in sales and business are invited to request Matthew Pollard’s The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone (AMACOM January 2017) for review.

The Introvert’s Edge doesn’t focus on the sale itself, but on a sales system that helps introverts feel sincere instead of sales-y. Powerful and practical, the book reveals how to:

Find natural confidence. Prepare for every situation. Present your value so that customers want to buy. Sidestep objections. Judge when the customer’s ready to buy. Ask for the sale – without asking. Continually adapt and improve. Profit from a process that doesn’t rely on personality. Enjoy sales.

With stories of introverted entrepreneurs, salespeople, and business owners who went from stagnant to success, The Introvert’s Edge shows you how to succeed in sales – without changing who you are.

MATTHEW POLLARD (Austin, TX), known as “The Rapid Growth Guy,” works with businesses around the world, from startups and service professionals to Microsoft and Capital One. Responsible for five zero-to-million-dollar businesses, he also founded Austin’s Small Business Festival, now nationwide. A native of Australia, he now lives in the United States. DEREK LEWIS (Baton Rouge, LA) is a business ghostwriter who works with leaders from the IMF, SAP and the Red Cross, among others.

NetGalley is a service for people who read and recommend books, such as book reviewers, journalists, librarians, professors, booksellers, and bloggers.

There are a number of different reading options for this e-galley:

• Download Galley. Read a Protected (DRM) galley on any major reading device, or on your computer. Click here to see the list of supported devices and instructions for each.
• Kindle. Send a NetGalley file to your Kindle device, using your @Kindle.com or @free.Kindle.com email address. Make sure to follow the instructions here.
• Submit Feedback. After reading the e-galley, don’t forget to submit feedback via NetGalley and post your review online.

Find all of AMACOM’s e-galleys on NetGalley.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.

Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author’s  experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing, and monetizing podcasts in any industry.

Listen to Stephen Woessner on the Edgewise Podcast!

Stephen Woessner is founder and CEO of the digital marketing agency Predictive ROI, and host of Onward Nation, the top-rated daily podcast for business owners.

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

 “Technology has opened all our eyes—not only those of Millennials and Gen Zers—to new cultures and new lifestyles. And in doing so, it has widened everyone’s opportunities for belonging to global communities, alongside local ones, and to virtual groups side by side with physical cliques. Our technologically facilitated interconnectedness naturally promotes more fluid self-definition. Although some people have always broken out of their social group or taken on multiple personas, they historically did so cautiously—and, societally, not at such a large scale.” (p. 185)

Don’t Pay for Your MBA: The Faster, Cheaper, Better Way to Get the Business Education You Need by Laurie Pickard

“What will you do with your education? Or,
to put it another way, what skills will you learn and how will you use them to forward your career? Just sitting in a classroom or clicking your way through an online course won’t land you a job or win you a promotion or attract investors to your new business idea, unless you can put your education to work in the real world. An education is not the sum total of hours spent in the classroom or a gilt-edged degree hanging on your wall; it’s a key to solving problems and performing tasks that employers and investors value.   Money chases value, not vice versa.” (p. 60)

The Inside Guide to Funding Real Estate Investments: How to Get the Money You Need for the Property You Want by Ross Hamilton

“For anyone involved in real estate, it is very important to understand what asset-based lending is and how to find quality asset-based real estate lenders. Asset-based lending is a broad term that usually describes lending that is specifically used for business purposes. At its very core, asset-based lending is a business loan that is secured by some sort of asset as collateral. Assets can include a real property, business inventory, accounts receivable, or other balance sheet assets.” (p. 13)

Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World by Allen Adamson and Joel Steckel

“Leaders of all organizations can’t help but know today that they face the threat of “disruption,” as they’ve watched companies such as Amazon, Google, Airbnb, and Netflix transform retail, advertising, travel, and media. It’s using threat of disruption as a positive prompt for sustainable, innovative solutions that separates the winners from the losers in making the shift.” (p. 13)

Want to sample other AMACOM books? Check out our Random Quotes from New Books series.

]]> https://amacombooks.wordpress.com/2017/11/01/random-quotes-from-new-books-this-november-7/feed/ 0 AMACOM DoGood DontPayMBA InsideGdFundiingREInvstmts ShiftAhead November Books 2017 https://amacombooks.wordpress.com/2017/10/27/podcast-victor-prince-on-walking-the-camino-way/ https://amacombooks.wordpress.com/2017/10/27/podcast-victor-prince-on-walking-the-camino-way/#respond Fri, 27 Oct 2017 11:00:38 +0000 http://amacombooks.wordpress.com/?p=15452 Continue reading →]]> The Camino Way is a trail across Spain that take a dedicated hiker a month of 15 miles days to traverse. As Victor Prince walked the trail he reflected on his life, both at home and at work, and came away with seven leadership lessons inspired by his journey. He shares these lessons on the AMAEdgewise podcast and in his new book, The Camino Way: Lessons in Leadership from a Walk Across Spain, published by AMACOM.

Challenged to walk the Camino, Victor Prince began his trek as one person: driven, work-focused and highly competitive, and he finished it a very different one: more balanced, more caring, and more present in the moment. In this transformative book he guides readers on their own Camino, translating his experience into seven essential leadership lessons inspired by the values emblazoned on the back of every pilgrim’s passport.

Listen to Victor Prince on the Edgewise Podcast

Victor Prince (Indianapolis, IN) is a leadership consultant and speaker. He previously served as COO of the US Consumer Financial Protection Bureau and strategy consultant with Bain & Company. He holds an MBA in Finance from Wharton.

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

Succeeding with Senior Management: Getting the Right Support at the Right Time for Your Project identifies and solves an ongoing problem for project managers how best to communicate with upper management in a way that gains their support.  Among the hundreds of books on how to run a project, none focus on this essential component of successful projects—and common source of struggle and setbacks. This is the first book to explain how to communicate and engage with senior management using a strategic perspective that resonates with them.

Listen to G. Michael Campbell on the Edgewise Podcast

G. Michael Campbell, PMP is a frequent presenter to sold-out project management audiences who has managed global projects for Fortune 500 executives. He is also the author of The Complete Idiot’s Guide to Project Management and Communication Skills For Project Managers (AMACOM Books)

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

Don’t Pay For Your MBA: The Faster Cheaper, Better Way to Get the Business Education You Need by Laurie Pickard 

Like many eager to pursue their MBA, Laurie could not shoulder the steep price of most MBA programs such as NYU’s Stern School of Business, MIT’s Sloan School of Management, and other top business schools whose average debt exceeds $100,000.

However, through her own research she found some of the top business schools offer MOOCs (massive online open courses) which  acquired her to gain all the skills she needed without all the debt. By picking the right courses, she tailored a curriculum to best fit her needs – and in Don’t Pay For Your MBA she explains how you too can do the same.

Click here or on the cover image for your free sample chapter.

Laurie Pickard founded the No-Pay MBA website, which has been featured in Fortune, Entrepreneur, The Wall Street Journal, CNN Money, Financial Times, and Bloomberg Business. She also works as a business and entrepreneurship development consultant, most recently at the U.S. Agency for International Development in Rwanda.

When inspiration isn’t evoked after a sustained period, your belief that it will ever show up rapidly wanes. You begin to mentally write off your job as hopeless and may even miss signals of inspiration trying to break through along the way – a double whammy. You deserve an occasional window of evoked inspiration to go along with the doors of inspirational opportunities you’re about to open elsewhere.  To enable this, proactivity, not passivity is the way forward. Hunting for external stimulus likely to spur inspirational opportunities you’re about to open elsewhere. (p. 17)

High-Impact Interview Questions: 701 Behavior-Based Questions to Find the Right Person for Every Job 2nd edition by Victoria A. Hoevemeyer, Foreword by Paul Falcone 

Culture fit matters. When an employee’s values are aligned with the company’s, the organization’s brand comes to life in the behavior and actions of the employee.  And this is exactly what customers look for. It’s what hooks them and makes them customers for life. Just look at Starbucks. It hires people who deliver a perfect cup of coffee and provide an experience that, regardless of which store you are in, is perfectly aligned with its culture and brand (p. 44)

Raise Your Team’s Employee Engagement Score: A Manager’s Guide by Richard P. Finnegan 

Are all work – related questions okay? Yes. Should I ask if little Johnny’s knee is okay since hurting it in Little League? Yes. How should I respond if an employee tells me his marriage is ending? With empathy and care, but without asking detailed questions that are not your business. The important message is that each one of your employees wants to know that you care about their happiness, in all corners of their lives. Even the employees who seem most distant or who perform least well.  (p. 9)

The Real Estate Investor’s Pocket Calculator: Simple Ways to Compute Cash Flow, Value, Return, and Other Key Financial 2nd edition by Michael C. Thomsett

The range of financial topics that are involved in finding, buying, and managing real estate investments is significant. This book breaks down the daunting range into a series of focused chapters, explains how the important measurements of value and feasibility are made, and explains how you then apply the information to smart decision making. (Introduction)

Want to sample other AMACOM books? Check out our Random Quotes from New Books series.