tag:blogger.com,1999:blog-5538323973922852748Tue, 22 May 2012 15:02:19 +0000Social MediaKindleQR CodesDigital PrintingIntegrated MarketingNAPLDigital MediaThe Wall Street JournalEmail MarketingCrain's Emerald AwardsInteractive DesignDigital PublishingForest Stewardship Council (FSC)52 Weeks 52 Works 2012PaperCreativityEnvironmentResourcesGreen PrintingMarketingonline media52 Weeks %2 Works 2011EWasteInteractive MarketingWord CloudUSPSBiodiversity AllianceMailingCrainsNon Profit FundraisingIntelligent Mail Bar-CodingDirect MailColor Trends33rd CIFFConservation FundOffset PrintingDesignInspirationDominionSEOEnvironmental AwardsSustainabilitySustainable Forestry InitiativeMagazine Publishers of Americaoffline mediaBrandingHistory of Print52 Weeks 52 Works 2011Wordle52 Weeks 52 WorksAGC The Creative Advantage is an integrated marketing services firm specializing in advertising, direct marketing, production, interactive and other marketing-related services. We partner with companies seeking a relationship with a strategic marketing firm to enhance their internal capabilities. Our partnerships include, non-profit organizations (both small and large), private education, healthcare and commercial/industrial corporations.http://agcthecreativeadvantage.blogspot.com/noreply@blogger.com (AGC The Creative Advantage)Blogger77125tag:blogger.com,1999:blog-5538323973922852748.post-244668770844880709Thu, 16 Feb 2012 14:24:00 +00002012-02-16T09:51:11.624-05:0052 Weeks 52 Works 2012After much anticipation the 2012 52 Weeks 52 Works Desk Calendar is now posted to our website.The 2013 submission form has also been posted to this page.A special Thank You to all of north east Ohio's talented artists for helping make this a beautiful collection.http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/J81XvIOPqZo/52-weeks-52-works-2012-calendar-has.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=J81XvIOPqZo:YkxfN3N5Zgc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/J81XvIOPqZo" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2012/02/52-weeks-52-works-2012-calendar-has.htmltag:blogger.com,1999:blog-5538323973922852748.post-4128920359615317944Wed, 01 Feb 2012 15:36:00 +00002012-02-01T12:57:04.229-05:00Color TrendsPANTONE's 2012 Color of the Tear is TANGERINE TANGO while, Color Marketing Group Predicts BOYZ-N-BERRY.Frankly, I think these two colors would be a striking combination - maybe for a Spring Gala Invitation or an advertisement for your Summer Camp programming... the possibilities are endless!For the official Press Releases Please Read Below:Dance into the New Year with this Vivacious and Appealinghttp://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/x1MARfEzBAI/pantone-color-marketing-group-predict.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=x1MARfEzBAI:_W1VKsXMbZc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/x1MARfEzBAI" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2012/02/pantone-color-marketing-group-predict.htmltag:blogger.com,1999:blog-5538323973922852748.post-4661626468477819368Tue, 24 Jan 2012 21:01:00 +00002012-01-24T16:08:03.967-05:00QR CodesDear Artists,Thank you for submitting artwork for the 2012 AGC Desk Calendar, 52 Weeks 52 Works.It was a very impressive collection of artwork to select from. As with most years, we received many more submissions then space allowed. While we initially select the 52 artists to display within the calendar year, we then select between 10-15 artists to display in the Notes section.Those of you who http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/V-lg8aTV5BI/2012-52-weeks-52-works-calendar.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=V-lg8aTV5BI:XtH2HHS4jYo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/V-lg8aTV5BI" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2011/12/2012-52-weeks-52-works-calendar.htmltag:blogger.com,1999:blog-5538323973922852748.post-154141153733508836Tue, 01 Nov 2011 17:07:00 +00002011-11-01T13:09:04.537-04:00Direct MailIn early 2010, PRIMIR commissioned J Zarwan Partners with Interquest to investigate direct marketing and where opportunities exist for the graphic communications industry.This new PRIMIR study, Trends and Future of Direct Marketing, examines direct marketing, and in particular, how printed direct marketing channels are performing in light of a host of new non-print direct marketing options.“Emailhttp://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/kM_bbbu9YUc/where-direct-marketing-is-headed.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=kM_bbbu9YUc:XnvG07Y1YL4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/kM_bbbu9YUc" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2011/11/where-direct-marketing-is-headed.htmltag:blogger.com,1999:blog-5538323973922852748.post-6609616548956976542Wed, 17 Aug 2011 14:01:00 +00002011-08-17T10:28:43.664-04:00The variety of marketing options available can be overwhelming. From printing and advertising to websites, blogs and social media, it's easy to become beleaguered and question which direction you should take your brand message. Depending on the audience you are trying to attract the choice can be varied. So what's the best approach? Diversify. Diversify your marketing dollars and unite your http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/7mcal8OvLWo/diversify-your-marketing-dollars-unite.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=7mcal8OvLWo:rjomnl-cN2U:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/7mcal8OvLWo" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2011/08/diversify-your-marketing-dollars-unite.htmltag:blogger.com,1999:blog-5538323973922852748.post-272616120861199561Wed, 10 Aug 2011 14:16:00 +00002011-08-10T10:30:06.619-04:0052 Weeks 52 Works The 2012 edition of 52 Weeks 52 Works marks the 10th anniversary of the calendar! The deadline for submission is October 1, 2011 We are amidst the production of the 10th annual 52 Weeks 52 Works desk calendar and we need your talent! Any artist living and working in NEO is eligible (nudity and explicit imagery are restricted). If you are interested or if you know any one who may be interested http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/Wexgu7PDUNc/calling-all-artists-2012-edition-of-52.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=Wexgu7PDUNc:tnSOSC0CQhI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/Wexgu7PDUNc" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2011/08/calling-all-artists-2012-edition-of-52.htmltag:blogger.com,1999:blog-5538323973922852748.post-870286199919990799Fri, 20 May 2011 13:17:00 +00002011-05-20T09:26:47.916-04:00QR CodesThis summer the Postal Regulatory Commission (PRC) is offering commercial mailers a three percent discount for mail that includes a QR barcode inside or on the mailpiece. Below is the latest information to help you take advantage of this special offering: · The QR Barcode Promotion will run from July 1 through August 31. · First-Class Mail and Standard Mail (including Nonprofit Standard Mail) http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/-MIzp6umdEQ/qr-code-mail-promotion.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=-MIzp6umdEQ:jHzCScXY3IM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/-MIzp6umdEQ" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2011/05/qr-code-mail-promotion.htmltag:blogger.com,1999:blog-5538323973922852748.post-3511841628234866545Wed, 06 Apr 2011 17:27:00 +00002011-04-06T13:39:34.975-04:00PaperGreen PrintingIt's okay to use paper. Trees are renewable, recyclable and sustainable.By CHUCK LEAVELL AND CARLTON OWENWell-intentioned email taglines inspired by sincere desire to help the planet have become ubiquitous in recent times: "Please don't print this email," "Save trees: Print only when necessary," or "Please consider the environment before printing this email."However, the World Wildlife Fund has http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/Zi_nCM8QzRU/save-forest-print-your-emails.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=Zi_nCM8QzRU:UmjA3Y4MRW4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/Zi_nCM8QzRU" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2011/04/save-forest-print-your-emails.htmltag:blogger.com,1999:blog-5538323973922852748.post-1525154387890534972Mon, 28 Feb 2011 17:14:00 +00002011-02-28T12:17:37.499-05:00QR CodesMarketing today is all about looking at trends and being ahead of the curve. One of the newest trends that's growing fast is QR Barcodes. Creating interactivity within the print medium extends the shelf life as well as the value of print by offering readers layers of experience beyond the printed page.QR codes are two dimensional bar codes and full of possibilities for marketing solutions. They http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/zKRSggza950/qr-codes-enhancing-your-mobile.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=zKRSggza950:QRgvkCDaEok:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/zKRSggza950" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2011/02/qr-codes-enhancing-your-mobile.htmltag:blogger.com,1999:blog-5538323973922852748.post-8298465835383308213Mon, 20 Dec 2010 16:14:00 +00002010-12-20T11:30:04.604-05:0052 Weeks 52 Works 2011The 9th edition of 52 Weeks 52 Works 2011 is now available. To obtain a copy please fill out the Contact Form. To view this calendar and previous year's calendars, or to access a submission form for the 2012 calendar please visit the new 52 Works 52 Weeks page on our website.52 Weeks 52 Works is a weekly desk planner featuring artwork from Northeast Ohio artists. The collection represented rangeshttp://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/4V9GI4sZ8WQ/52-weeks-52-works-2011-now-available.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=4V9GI4sZ8WQ:ZRhr24bDLfI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/4V9GI4sZ8WQ" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2010/12/52-weeks-52-works-2011-now-available.htmltag:blogger.com,1999:blog-5538323973922852748.post-6104858035661622954Mon, 20 Dec 2010 16:08:00 +00002010-12-20T11:14:16.317-05:00History of PrintThought provoking poem regarding the history and power of the printed page:I Am a PrinterBy Frank RomanoI have been around for 560 yearsI invented the Renaissance and caused the Reformation I have recorded war and peace My pamphlets and documents created America I take ideas and information and make them tangible I print lofty Bibles and lowly forms I am a printer I help you promote and inform http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/XcoNDvsp-vs/i-am-printer.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=XcoNDvsp-vs:9QzEXG1y9Cg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/XcoNDvsp-vs" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2010/12/i-am-printer.htmltag:blogger.com,1999:blog-5538323973922852748.post-2652764320481435564Wed, 22 Sep 2010 17:51:00 +00002010-09-22T13:53:17.825-04:0052 Weeks 52 Works 201152 Weeks 52 Works is AGC's annual desk calendar showcasing 52 different works of art corresponding to the 52 calendar weeks. The calendar has served as a stage for the creative community of Northeast Ohio for the past 8 years. The calendar seeks to demonstrate the power of expressing ideas effectively through print and the myriad of collaborative opportunities available with Northeast Ohio's http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/lydHMzHDigE/52-weeks-52-works-now-accepting-2011.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=lydHMzHDigE:-9iT7uep-P4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/lydHMzHDigE" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2010/09/52-weeks-52-works-now-accepting-2011.htmltag:blogger.com,1999:blog-5538323973922852748.post-639048852092340439Wed, 25 Aug 2010 18:21:00 +00002010-08-25T14:28:37.206-04:00Non Profit Fundraising"In most fundraising schemes, the group raising the money buys something to sell at a profit—wrapping paper, for example, or chocolate bars. California-based Newhall Coffee, however, now offers a program that lets groups sell custom, branded java blends on an ongoing basis and receive quarterly donations in return.Launched last month, Newhall Coffee for a Cause allows qualified nonprofits to sellhttp://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/mqVvT0EIuWA/coffee-roaster-offers-custom-blends-for.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=mqVvT0EIuWA:H5AxS1D0NCo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/mqVvT0EIuWA" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2010/08/coffee-roaster-offers-custom-blends-for.htmltag:blogger.com,1999:blog-5538323973922852748.post-5429324980273553765Wed, 04 Aug 2010 17:56:00 +00002010-08-04T14:29:16.187-04:0052 Weeks 52 Works52 Weeks 52 Works is AGC's annual desk calendar showcasing 52 different works of art corresponding to the 52 calendar weeks. The calendar has served as a stage for the creative community of Northeast Ohio for the past 8 years. The calendar seeks to demonstrate the power of expressing ideas effectively through print and the myriad of collaborative opportunities available with Northeast Ohio's http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/Hmmp5Xd_1uk/52-weeks-52-works-2011-agc-desk.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=Hmmp5Xd_1uk:xdPDjAjxvOk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/Hmmp5Xd_1uk" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2010/08/52-weeks-52-works-2011-agc-desk.htmltag:blogger.com,1999:blog-5538323973922852748.post-878828714134865269Thu, 22 Jul 2010 20:42:00 +00002010-07-22T17:10:20.220-04:0052 Weeks %2 Works 201152 Weeks 52 Works is an annual desk calendar published entirely by Academy Graphic Communication highlighting the talent of Northeast Ohio (NEO) Artists.The deadline for submission is September 1, 2010We are amidst the production of the 8th annual desk calendar and we need your talent! Any artist living and working in NEO is eligible (nudity and explicit imagery are restricted). If you are http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/fhsl63Ge35k/52-weeks-52-works-2011-agc-desk.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=fhsl63Ge35k:0AzhCDDDmJs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/fhsl63Ge35k" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2010/07/52-weeks-52-works-2011-agc-desk.htmltag:blogger.com,1999:blog-5538323973922852748.post-1341450332851703142Wed, 14 Jul 2010 16:32:00 +00002010-07-14T12:50:39.219-04:00EnvironmentDigital MediaEWasteGreen PrintingDigital PrintingMediaShift environmental correspondent Don Carli is senior research fellow with the non-profit Institute for Sustainable Communication (ISC).Public opinion polls show that concern about the environment rises and falls based on the state of the economy and other factors, but concern about the negative impacts associated with using paper and printing continues to rise. Nothing captures the essence http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/MZuybeX7SP0/is-digital-media-worse-for-environment.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=MZuybeX7SP0:2QL41HRkiv0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/MZuybeX7SP0" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2010/07/is-digital-media-worse-for-environment.htmltag:blogger.com,1999:blog-5538323973922852748.post-4681907632157229667Tue, 09 Mar 2010 15:12:00 +00002010-03-09T10:26:22.306-05:00Forest Stewardship Council (FSC)Sustainable Forestry InitiativeSFI and FSC Certification in North America — A Summary ComparisonThe Sustainable Forestry Initiative Inc.® (SFI®) and Forest Stewardship Council (FSC) programs both certify lands in the United States and Canada. This document looks at both programs — their scope and governance, forest management certification, chain-of-custody-certification, and requirements for sourcing fiber from uncertified http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/s9i9p4qXu30/whats-difference-between-fsc-sfi.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=s9i9p4qXu30:MjOWBoE_xIs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/s9i9p4qXu30" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2010/03/whats-difference-between-fsc-sfi.htmltag:blogger.com,1999:blog-5538323973922852748.post-2463914654110829917Wed, 03 Mar 2010 17:11:00 +00002010-03-03T12:23:26.030-05:00Magazine Publishers of AmericaThe Twenty Tweetable Truths About Magazines. 20 facts that showcase magazine vitality, 140 characters or less. 1. Magazine readership remains steady in an increasingly crowded and noisy media landscape. 2. 92% of U.S. adults read magazines.3. Magazine readers pay attention to magazine ads. They don’t pay to avoid the advertising as they do with other media.4. Consumers spend more than $86 http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/1mxrWa5YWxc/magazine-publishers-of-america-twenty.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=1mxrWa5YWxc:d-fEGyHeV7w:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/1mxrWa5YWxc" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2010/03/magazine-publishers-of-america-twenty.htmltag:blogger.com,1999:blog-5538323973922852748.post-3443858703571029096Mon, 01 Mar 2010 15:45:00 +00002010-03-01T10:52:13.095-05:00As Pickup in Ad Sales Boosts Their Confidence, Publishers Point to Strengths They Say Remain Relevant in Internet Age.By RUSSELL ADAMS and SHIRA OVIDEMagazine executives spent much of last year telling anyone who would listen that they were taking their brands digital.Their message this year: Print rules.Young & RubicamOlympic medalist Michael Phelps is pictured above in the first of a series of http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/G8A-Rf2oiNc/magazines-team-up-to-tout-power-of.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=G8A-Rf2oiNc:tANS30E1BWc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/G8A-Rf2oiNc" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2010/03/magazines-team-up-to-tout-power-of.htmltag:blogger.com,1999:blog-5538323973922852748.post-8664290227057920778Tue, 23 Feb 2010 19:37:00 +00002010-02-24T12:16:20.481-05:00Interactive MarketingQR CodesBy now you've probably seen these distinctive black and white squares appearing on printed pieces - from posters to magazine ads, direct mail to product packaging. These squares are a 2-dimensional bar code that link the printed piece you're viewing to additional information via the Web (i.e a URL address).QR stands for "Quick Response." If you have a smart phone you can to download a QR Code http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/AXFrwksgnLg/qr-codes-link-print-with-your-online.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=AXFrwksgnLg:-kK53E3uvr0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/AXFrwksgnLg" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2010/02/qr-codes-link-print-with-your-online.htmltag:blogger.com,1999:blog-5538323973922852748.post-8859034703337448168Tue, 26 Jan 2010 15:39:00 +00002010-01-26T14:44:05.846-05:00EnvironmentSustainabilityGreen PrintingDoing business requires maintaining a balance among economic, environmental and social needs. Printing on paper meets those criteria. It's a way to drive business in a renewable way - to be more effective in your communications and to be more sustainable. It's worth printing if you incorporate environmental stewardship in your business, encourage your suppliers and customers to do the same and http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/JTCdMCoY5nY/print-pays-off-down-to-earth-look-at.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=JTCdMCoY5nY:xD4cE_QyzPA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/JTCdMCoY5nY" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2010/01/print-pays-off-down-to-earth-look-at.htmltag:blogger.com,1999:blog-5538323973922852748.post-449957781858150752Fri, 08 Jan 2010 19:56:00 +00002010-01-08T15:08:55.519-05:0052 Weeks 52 WorksSustainabilityGreen PrintingDesigned, Printed and Distributed by AGC The Creative Advantage, the 2010 edition of 52 Weeks 52 Works is now available.Academy Graphic Communication’s (AGC) annual desk calendar has served as a stage for the creative community of Northeast Ohio for the past 8 years. This calendar seeks to demonstrate the power of expressing ideas effectively through print and the myriad of collaborative http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/D1YC6yc3leY/52-weeks-52-works-2010-agc-desk.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=D1YC6yc3leY:xX2w7vfWPFQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/D1YC6yc3leY" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2010/01/52-weeks-52-works-2010-agc-desk.htmltag:blogger.com,1999:blog-5538323973922852748.post-6378038528117856884Mon, 14 Dec 2009 17:05:00 +00002009-12-14T12:18:39.321-05:00The Wall Street JournalDirect MailAn excerpt from the Wall Street Journal - Friday, October 16, 2009 - By Jeffrey Ball"Never is the elusiveness of a paperless world more evident that at this time of year, when mail boxes overflow with catalogs and holiday cards.More than 17 billion catalogs were mailed in the U.S. last year - about 56 for every American. So why does the catalog, which helped Richard Sears launch his eponymous http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/WIHFmBL_FyE/in-digital-era-marketers-still-prefer.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=WIHFmBL_FyE:TpVpoKjKLXc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/WIHFmBL_FyE" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2009/12/in-digital-era-marketers-still-prefer.htmltag:blogger.com,1999:blog-5538323973922852748.post-1786925400980490407Fri, 11 Dec 2009 20:09:00 +00002009-12-11T15:15:50.777-05:00PaperSustainabilityDigital PublishingGreen PrintingThe DocuMentor Blog recently posted an interesting article on a subject we've been following closely:Even though my brain is infused with a little too many toner particles, the Doc assumes that anything we can do to reduce paper consumption is good for the planet. But what about the significant impact of digital waste?For a fascinating read, take a look at this interview with Don Carli, the Doc’http://feedproxy.google.com/~r/AGCTheCreativeAdvantage/~3/UrwO91Job8s/which-is-greener-paper-or-digital.htmlnoreply@blogger.com (AGC The Creative Advantage)<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?a=UrwO91Job8s:_J3XRXWMIIs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AGCTheCreativeAdvantage?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/AGCTheCreativeAdvantage/~4/UrwO91Job8s" height="1" width="1"/>http://agcthecreativeadvantage.blogspot.com/2009/12/which-is-greener-paper-or-digital.html