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Develop a Magnetic Brand in 5-Steps

A magnetic brand is a brand that attracts people. Think about the brands you are familiar with and attracted to. What makes them magnetic? Chances are they portray a certain image that you like to associate with. But is a developing a brand practical and doable if you are a small business owner? The answer [...]

Music Business Plan 2.0

Wait! Before you commit to your music business plan, consider this… Like so many markets, the music industry is in need of serious change. In fact, any industry that has gone digital: news publishing, videos, print, etc. will need to be overhauled if they plan to survive in this Internet world and networked social communities. I [...]

Social Media Marketing for Everyday Business

Why is social media so important in your everyday business and marketing efforts? What role does it play in reaching your target market? These are both questions that many website owners and businesses ask, and determining the effectiveness of social media will be a part of your internet marketing strategy. Social media is quickly becoming one [...]

Global Marketing Strategies and SEM

The global market place affects pretty much everyone. Any business model that ignores this fact is outdated. It used to be that you wouldn’t have to worry about global marketing strategies unless you were a large multinational conglomerate, but this is true no longer. International brand positioning and identity are imported from the ground up. [...]

Music Social Networking Plugs Many Artists Directly With Fans

With so many artists looking for a career in the music business and only so many recording contracts to go around, there was bound to be new avenues created to allow those on the outside looking in to come inside. This new way of getting people to hear your music without a big recording company [...]

Web 2.0 Is Taking The Net By Storm

Building a network of like-minded users and visitors is the basis of Web 2.0 applications on the web today, and social bookmarking is just one element of this growth. Web 2.0 sites are based on a few key principles that encourage interaction and sharing information with ease. By using tagging and breaking down [...]

E-Commerce Website Design, Direct Response, and Infomercials

If you’re looking for an e-commerce web design, you undoubtedly want to sell stuff online. The most effective way to sell online is by using direct response websites. Why direct response for your website design? In traditional web design, the point is to sell the customer to the advertisers, or to sell the customers [...]