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STORIES
AN ADVENTURE IN UPCYCLING
This is a story about upcycling and how we can give worn out and unusable apparel a new life, to provide ongoing performance, utility, and most importantly—motivation to adventure by bike.
STUBBORN AS A RULE
After a two-year hiatus, the Transcontinental made a highly-anticipated return to the racing calendar this summer. And with a route that reversed TCRNo7’s east to west direction, the hardy participants pushed off from Geraardsbergen in Belgium on Sunday, July 24th, with the aim of reaching the finish line on Bulgaria’s Black Sea coast in the fastest time.
SO FAR.. WE'VE MADE IT THIS FAR
“Talus to the left of me, boulders to the right, here I am stuck in the middle with you” this adopted riff had been playing like a broken record, on repeat, in my head for the last two hours as I hopped from rock, to rock, to rock.
DESIGNED THROUGH ADVENTURE
From the Coast Mountains of Squamish, Canada, we design through adventure to create advanced alpine-grade bike gear for road, mountain and gravel riding.