tag:typepad.com,2003:weblog-1822449 2010-04-23T16:23:31-07:00 TypePad tag:typepad.com,2003:post-6a0111685dab86970c0133ece7a0e2970b 2010-04-23T16:23:31-07:00 2010-04-23T16:23:57-07:00

Most brands and retailers have not figured out how mobile can really deliver on its promise of sending the right message, to the right customer, at the right time and place -- the ultimate dream of digital marketing. It is...<img src="http://feeds.feedburner.com/~r/5thfinger/MGmq/~4/AxHO3J504iw" height="1" width="1"/>

Steen Andersson http://blog.5thfinger.com/finger_food/2010/04/teens-mobile-retail-.html tag:typepad.com,2003:post-6a0111685dab86970c01310f3aab76970c 2010-02-25T11:23:06-08:00 2010-02-25T11:23:06-08:00

Have you ever run into a teen without a phone or, better yet, one who isn't asking, "What's in it for me?" Rarely, right? So, when looking at marketing strategies targeting teens, you can't ignore mobile. You should even consider...<img src="http://feeds.feedburner.com/~r/5thfinger/MGmq/~4/LXgB4Ht4COw" height="1" width="1"/>

Steen Andersson http://blog.5thfinger.com/finger_food/2010/02/whats-in-it-for-teens.html tag:typepad.com,2003:post-6a0111685dab86970c0120a7dbdbd7970b 2010-01-15T16:58:40-08:00 2010-01-15T16:59:49-08:00

Firstly, if you haven't already, consider texting HAITI to 90999 to donate $10 following the devastating Earthquake on Jan 12. Whilst I'm saddened by the tragedy of Haiti, the 90999 shortcode has already raised $10m. At $10 per donation, that's...<img src="http://feeds.feedburner.com/~r/5thfinger/MGmq/~4/tJFqGhGD_Lk" height="1" width="1"/>

patrick collins http://blog.5thfinger.com/finger_food/2010/01/haiti-meets-the-intersection-of-mobile-marketing-and-social-networking.html tag:typepad.com,2003:post-6a0111685dab86970c0120a7d4afd2970b 2010-01-14T15:27:28-08:00 2010-01-15T10:04:04-08:00

"No" according to 5th Finger CEO, Patrick Collins. The gloves come off in a feature from DMNews.com about marketers and mobile search advertising. "To ensure an optimum user experience, mobile search should only be used when a brand can support...<img src="http://feeds.feedburner.com/~r/5thfinger/MGmq/~4/yj6h5sEz1tI" height="1" width="1"/>

5th Finger http://blog.5thfinger.com/finger_food/2010/01/mobile-search-ads-not-for-every-marketer.html tag:typepad.com,2003:post-6a0111685dab86970c012876d70069970c 2010-01-14T14:25:53-08:00 2010-01-15T10:04:55-08:00

Our CEO, Patrick Collins, was recently quoted in a great article by Amanda Kooser of the AOL Small Business website. In it she talks about the sudden boom in mobile application development startups. They need to quickly prove themselves in...<img src="http://feeds.feedburner.com/~r/5thfinger/MGmq/~4/jBKUW0cBSLY" height="1" width="1"/>

5th Finger http://blog.5thfinger.com/finger_food/2010/01/get-ready-for-the-mobile-application-development-boom-in-2010.html tag:typepad.com,2003:post-6a0111685dab86970c0120a58cb1ee970b 2009-09-22T05:00:55-07:00 2009-12-03T10:36:10-08:00

The top 100 brands are out from Interbrand. How many of those brands have bothered to build a nice usable mobile internet experience? See the full list below. indicates the brand has a mobile specific site. indicates no mobile specific...<img src="http://feeds.feedburner.com/~r/5thfinger/MGmq/~4/ww27am2gO2s" height="1" width="1"/>

patrick collins http://blog.5thfinger.com/finger_food/2009/09/mobile-internet-presence-of-the-top-100-brands.html tag:typepad.com,2003:post-6a0111685dab86970c0120a5d42bc4970c 2009-09-18T00:18:57-07:00 2009-09-18T01:04:05-07:00

please tweet and/or post this image! In a meeting today we were joking around about mobile URL's that are cool and URL fails. We recently registered m.ob.ly from libya to host all of our client's sites. We think that m.ob.ly...<img src="http://feeds.feedburner.com/~r/5thfinger/MGmq/~4/ooS6QUyiphw" height="1" width="1"/>

patrick collins http://blog.5thfinger.com/finger_food/2009/09/where-does-the-mobile-internet-live.html tag:typepad.com,2003:post-6a0111685dab86970c0120a52075ea970b 2009-08-26T09:00:30-07:00 2009-08-26T09:00:30-07:00

The wireless industry has grown rapidly, essentially built on consumer demand, existing infrastructure and "guidelines". The FCC is now taking a closer look at the industry and the CTIA is in the hot seat. MocoNews Reports As the Obama administration...<img src="http://feeds.feedburner.com/~r/5thfinger/MGmq/~4/qfxoLh_zE4c" height="1" width="1"/>

Alison Gensheimer http://blog.5thfinger.com/finger_food/2009/08/obama-administration-taking-a-closer-look-at-the-wireless-industry-.html tag:typepad.com,2003:post-6a0111685dab86970c0120a55beb1f970c 2009-08-19T09:34:06-07:00 2009-08-19T16:52:45-07:00

Why isn't the Obama administration using mobile to shape the healthcare debate? Obama’s challenge with mobile is the same as for many marketers. Generating interest in the initial campaign can generate huge follow on opportunities, but maintaining a dialogue with...<img src="http://feeds.feedburner.com/~r/5thfinger/MGmq/~4/QPs2MgP9yQU" height="1" width="1"/>

patrick collins http://blog.5thfinger.com/finger_food/2009/08/obamas-healthcare-loss-failure-to-exploit-his-assets.html tag:typepad.com,2003:post-6a0111685dab86970c0120a4f5bf7c970b 2009-08-14T14:09:53-07:00 2009-08-14T14:15:27-07:00

You know when a new media discipline is entering the mainstream when 'Dave the Shoe Guy' is evangelizing it! Dave Sheehan is a ladies shoe salesman in Chicago, IL. He says: “My strategy was simply that I knew if I...<img src="http://feeds.feedburner.com/~r/5thfinger/MGmq/~4/a3WgJs1JyHM" height="1" width="1"/>

Steen Andersson http://blog.5thfinger.com/finger_food/2009/08/mobile-marketing-truely-goes-mainstream.html